The Tom Ferry Podcast Experience

The new commission changes are about to go into effect. What are you doing to set yourself apart, protect yourself, and ensure that buyers remain a profitable part of your business? To answer that question, I have two of the brightest minds in real estate, Lisa Chinatti (Chinatti Realty) and Jack Miller (CEO of T3 Sixty), on the podcast. They’ll show you some of the most crucial adjustments to make before the new commission changes go into effect, covering everything from scripting and value propositions to commission negotiation and contracts. Time is running out to get yourself prepared for the big shift! So watch or listen to this episode now and get ready to turn the new commission changes to your advantage. In this episode, we discuss… 1:30 – Decoupling commissions 3:00 – 3 adjustments before August 17 10:15 – Offering options 11:55 – Collaboration on both sides 16:45 – Collaboration, contracts, and creativity 18:25 – Appraisals 22:20 – Making up commission gap 29:30 – Scripting 37:00 – Big mistakes to avoid

How does real estate’s top player spend his time? What are the routines, systems, mindset, skills, and allowed him to achieve overwhelming success? I’ve known Gino Blefari since I was 19 years old. He’s been my personal client for decades, and in that time he’s risen to become real estate’s top player, the CEO of Berkshire Hathaway HomeServices of America. When analyzing Gino’s success, we’re not looking at what he started doing differently, but what he did persistently year over year his entire career. In this episode of the Tom Ferry Podcast Experience, Gino shares with me some of the greatest knowledge you can get on a podcast – the routines and systems of certain success. This is the full playbook of real estate’s top player, so I’d listen to this one until you have it memorized.

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent. Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers. Launching a listing in the right way is your key to success as an agent, so watch or listen to the episode, choose your strategies, and build your plan. In this episode, Jason discusses… 0:00 – When to not launch a listing 2:05 – The six buckets of launching a listing 2:50 – Media assets 9:00 – Social media 16:05 – Print assets 21:42 – Open houses 25:42 – Signage 27:10 – Paid ads

In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations. Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!

Are you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately. Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently. Don't miss out on these actionable tips and start generating more listings today!

Do you find it hard to stay on track, especially during those tempting summer days? In this Mindset Monday, we delve into the simple yet powerful principle: "Do the thing, get the power." Discover how sticking to the right actions, behaviors, and mindset can transform your business, relationships, and life. Learn how to balance work and play while ensuring you're always moving forward. Share your thoughts in the comments and let's power up together this Monday!

How can you leverage MLS data with ChatGPT to become a market data genius for your buyers and sellers? It’s simpler than you think! For this episode of This Week in Marketing, Jason Pantana takes you through a step-by-step tutorial on connecting your MLS data to ChatGPT. You’ll learn how to transfer your data into a Google Sheet, connect it to ChatGPT, and ask strategic questions to analyze and extract valuable insights. Plus, we dive into the latest marketing news and updates, including groundbreaking developments in AI and generative video technology. If you’re looking to enhance your market analysis skills and stay updated with cutting-edge marketing tools, this episode is a must-watch. Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! Let's Connect: Website - https://TomFerry.com Facebook - /tomferry Instagram - /tomferry Twitter - /tomferry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events You are advised that any information provided in this video is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the information. Some of the information may be outdated or not consistent with current law.

Want to show up at your best every day? It's all about asking the right questions! Shifting your mentality can transform your energy, passion, and enthusiasm. Discover the power of questions like, "What do I love about what I do?" and "What do I love about the obstacles that are in front of me?" These simple yet profound questions can help you generate the positive energy needed to excel in your real estate career.

How do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It’s not that they have some secret advantage or are using channels you’ve never heard of. For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe. In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals each year. Shannon will teach you how to build a powerful personal brand through Instagram and YouTube, while Brandon breaks down how to use postcards and Google Business Profile to their maximum potential. If you’re looking to learn the secrets to better marketing straight from the best real estate marketers themselves, this is an episode you can’t afford to miss.

You have tens of thousands of thoughts rushing through your head all the time, every day. The question is, what are those thoughts doing to you? In this Mindset Monday, we’re talking about what it takes to make sure your thoughts are firing you up every day.

Urgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down? In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today. You’ll get an inside look at the playbooks of the best agents working today for generating more listings, keeping your mindset strong, raising urgency with buyers and sellers, and closing deals with consistency. They’re even sharing their daily checklists. I’ll say it again… Urgency and focus in real estate is the equation for getting your fire back, so watch or listen now.

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key. In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community. You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation. Geo-targeting your YouTube ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now!

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy. Watch or listen right now. The tools for thoughtful marketing are waiting. In this episode, we discuss… 0:00 – The Best vs. The Rest 2:25 – A counterintuitive rule 4:50 – Marketingexamples.com 6:20 – 1of10.com 9:40 – reallygoodemails.com 13:50 – Tweet Hunter 16:55 – Dribbble

What kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track.

With the rules changing, it’s time to double-down on your buyer agency role plays. Do you know the new conversations you need to be having, the words to use, and how to deliver them? One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast experience, Jimmy and I will show you the buyer agency role plays you need to study and practice today. On top of that, Jimmy is sharing a ton of powerful knowledge on how agents can get unstuck in today’s market, the secrets to powering up your work ethic, and how to leverage buyers into listings. This knowledge is essential, so watch or listen and then begin practicing these buyer agency role plays now.

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting is a game that all agents play, whether they’re looking to grow or not. In this episode of This Week in Marketing, Jason Pantana talks with Chris Giannos, the CEO of Humanize.io, about the best real estate recruiting strategies working today for any role. They’ll cover the places to run ads, the messaging to attract top talent, how to write great ads, and creating a flywheel that amplifies your business from all angles. These are the real estate recruiting strategies guaranteed to make an impact on your business, direct from the best in the field, so quit wasting time and watch or listen now!

What are the real estate halftime adjustments you’re going to make as we head into Q3? The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly what I’m showing you how to do in this episode of the Tom Ferry Show. I’m asking you important questions that will help you get to the root of what’s working and what’s not. After that, we’ll take a look at some insights from TomAI that show what some of our best clients are doing to win in their markets right now. Watch or listen now and get started making your real estate halftime adjustments today. In this episode, I discuss… 2:00 – What worked/didn’t? 4:00 – Priority adjustments 8:10 – Stop rolling the dice 10:20 – TomAI insights 13:54 – Tech enabled operations

How would you like a KCM housing market forecast that clearly shows where we are, where we’re headed, what it means, and how to communicate it to your audience? In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversations you must have with buyers and sellers to steer the narrative. We’ll cover mortgage rates, inventory, the most important factors affecting real estate today, and break down a housing market forecast that will put everything in perspective. This is not an episode to miss. Watch it now and become the knowledge broker that consumers need today.

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers. In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent. This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now! Once you check out the episode, you can check out the slides that David mentions by clicking here. In this episode, they discuss… 0:00 – Intro 2:50 – Important market conversations 7:25 – Determining needs 9:30 – Inventory is growing 11:45 – Watch the traction 12:50 – Mortgage rates 16:20 – Price conversations 20:40 – 3 things that affect affordability 22:30 – Gen Z and homeownership 24:20 – Networth of a homeowner 26:10 – Conversations for sellers

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted. When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets. In this episode of the Tom Ferry Show, I’m sharing the three most important adjustments with you. This is the summer to improve your real estate follow-up, so watch now! In this episode, I discuss… 0:00 – Summer adjustments 0:55 – Increase personalization in follow-up 4:02 – Education-based marketing 5:13 – Community Events

In 2023, 5,238 in the United States listed more than 45 houses. What separates them from the other 197,000? It’s not luck or location or inherited advantages. You could call it the Apex Predator Mindset, and that’s what I’m talking about in this Mindset Monday.

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing. First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now. Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss! In this episode, Jason discusses… 0:00 – News and Updates 10:30 – Videos for Buyers Agents 13:48 – Homebuyer hacks 15:48 – Property preview 18:10 – Instagram as matchmaker 20:30 – Area comparison guide

How do you go from problems to passion? It’s all about connecting the dots. In this Mindset Monday, we’re going to dive into the past, present, and future to look at what it takes to summon passion and apply it to any problem.

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today. In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers. Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now! And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it. And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now! On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out! In this episode, Jason discusses… 0:00 – News & Updates: Meta.AI 4:30 – YouTube & Adobe updates 8:45 – Custom GPT tutorial 14:20 – Writing listing descriptions

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday.

Your buyer strategies need an update. The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face. Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market. In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer. Listen now.

Buyer agency has never been more important. Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today. Watch or listen now. In this episode, they discuss… 0:00 – Fixing buyer agency perception 4:08 – What matters to consumers 9:16 – Questioning value 12:00 – Setting better expectations 16:25 – Tell the right story 22:50 – Revealing statistics 26:30 – The best script is the truth 31:00 – Lead the pack

Your buyer presentation has NEVER been more important. With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult. In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further. Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind. Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below: Gen Z & Millennial Buyers 10 Minute Personal Story Stop Buying a Home Video In this episode, you’ll hear about… 0:00 – News & Updates 6:00 – Tips & Tactics 10:30 – Interview with Zachary Foust

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around. For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.” In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement. This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before. In this webinar, we discuss… 0:00 – The NAR settlement adjustments 8:12 – Jack Miller: settlement sighlights 15:00 – B2B vs. C2C 22:30 – Co-Broke offers 31:17 – Listing contracts & objections 38:45 – A roleplay 46:00 – Best advice 1:00:00 – 5 listing attraction strategies

What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings. In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate. If you're really serious about turning your email list into listings, watch or listen right here. In this episode, we discuss… 0:00 – Email alchemy 2:25 – How Matt Curtis does it 5:00 – Two emails a week 6:28 – Weekly Real Estate Roundup 8:40 – Seller-focused content 11:20 – Monday CTAs 13:30 – Content strategy

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers. Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions. If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now! In this episode, we’ll discuss… 0:00 – The NAR effect 2:30 – The perfect email 4:10 – Convert email to video 6:00 – Mega Open Houses 7:45 – Landing pages for every listings 9:55 – Home selling seminar 12:15 – A brand new postcard 15:20 – Listingleads.com 18:00 – Share your results

Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage. In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you. If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now! In this episode, Jason discusses… 0:00 – What are custom GPTs? 5:40 – Create or configure? 7:40 – Property Description Generators 9:20 – Review Ghostwriter 11:15 – Social Media Content Creator 13:30 – MLS Data Forecaster

Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes. Plus, get valuable advice from our expert guests, including Jack Miller, CEO of T360, David Child, CEO of Keeping Current Matters, and Coach Alysia Essig, former president of her Association. Don't miss out on this essential guidance for protecting your business and livelihood in the evolving real estate landscape. Watch now and stay ahead of the curve! If you’re worried about how the NAR lawsuit will affect your business, it’s time to start embracing change. Watch or listen, right here. And then be sure to register for “Embracing Change Pt. 2: The Listing Side of the NAR Settlement” happening April 4! Sign up here: https://tinyurl.com/2ymd8st3

Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them. In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant. You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you. Watch or listen, now! In this episode, we discuss… 0:00 – Variety wins the game 4:15 – Creating a snowball effect 11:30 – What’s working today 18:30 – Gimmicks 21:12 – Latest features 27:55 – What’s not working 31:00 – Formats to replicate 38:20 – The marketing triangle 42:40 – Final thoughts

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market. We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you. I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP! In this episode, I talk about… 0:00 – The converging forces 3:00 – The 100 Day Challenge 5:30 – Mega Open Houses 7:48 – A better mailer

We resist doing so many things because they’re hard. We start, get stuck, quit, and then try to convince ourselves to start again. But there’s a trick to breaking through these barriers. Turns out, most things aren’t as hard as we make them out to be. In this episode of Mindset Monday, I’ll show you the perspective shift that moves you forward when you get stuck at the start.

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear… That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets. In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect. Watch or listen now! In this episode, they discuss… 0:00 – Being the knowledge broker matters 2:40 – What PalmAgent does 7:00 – The important calculators 13:00 – Smart social media 17:30 – Rapid-fire marketing ideas 19:38 – Specificity makes the difference 22:00 – Final thoughts

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing. There is urgency here! You don’t want to get left behind in the wave of competition! This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months. To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. We’re discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you can’t afford not to run. Watch or listen, right here and start maximizing listing leads before it’s too late! In this episode, we discuss… 0:00 – Maximizing listing leads NOW 2:00 – A perfect equity video 4:30 – Front-loading your marketing 12:30 – Marketing NOT to run 14:30 – Market outside the box 20:20 – Robot mail

There is something slowing you down from achieving your greatest ambitions. I’m talking to everyone here, myself included. It doesn’t matter how high of an achiever you are – there is always something. In this episode of Mindset Monday, we’re going to dive into what that thing is for you and what you can do to conquer it and speed towards your goals.

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with. It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing. In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today. In this episode, they discuss… 0:00 – The greatest opportunity for listings 2:51 – Quit the gratification addiction 7:30 – Prepare the value-ad 9:00 – Nurturing 12:20 – Being the knowledge broker 14:30 – Have an opinion 16:20 – ZMA vs. HVA 23:12 – All roads lead to the agent 26:30 – Takeaways

What is your strategy for tripling your March listing appointments? If you don’t have one, your playbook needs an update, because getting listing appointments is your No. 1 priority for this month. And because it’s your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, I’ll show you where you need to be putting your attention to double or even triple your March listing appointments. We’re talking about what to say “yes” to, what to say “no” to, and the strategies for skyrocketing your success.

The person who has the most energy and enthusiasm is the one who will leave the greatest impact. That means you need to be able to control your energy every day. In this episode of Mindset Monday, we’re asking what it takes for you to gain that kind of control.

Why is it important to look at the U.K. vs. U.S. real estate marketing and how they work? For starters, it shows us how things are changing across the world and the trends to watch out for. But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless of regulations, customs, and cultural differences. In this episode of the Tom Ferry Podcast Experience, I have Matt Nicol from the U.K. and Kirk Kessel of the U.S., both legends of their real estate markets. We’re discussing the U.K. vs. U.S. real estate markets, how they work, and the path to success in each. No matter what country you live in, you’ll learn the trends to look out for and what it takes to scale your business. Watch or listen, right here.

What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one. So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the market and your business. If you stay ahead of them, they can be an advantage, but only if you don’t, they’ll wind up biting you later on. In this episode of the Tom Ferry Show, I’ll show you what those factors are and what it takes to successfully front-load your lead attraction so that the only impact on your business this year is a great one. Watch or listen now!

When the wind rises and you know a storm is about to crash down over you, you can choose to be like the cow or the buffalo. A cow runs away from the storm, but the buffalo knows that the fastest way out of the storm is through it. In this episode of Mindset Monday, I’m talking about how you can use this lesson to build your own inner strength.

Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business. In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You’ll learn exactly what not to do and how to guide all your database marketing efforts in the right direction. Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!