The Tom Ferry Podcast Experience

Savvy financial management for real estate agents is about a lot more than just bringing in money and writing off business expenses. It’s about being educated on how to make your money work for you so that you can ensure financial freedom and cement a legacy for the people you love even after you’re gone. In this episode of the Tom Ferry Podcast Experience, I’m talking with Toby Mathis, the President of Anderson Business Advisors, author of “Infinity Investing,” and one of the best tax attorneys on the planet. He’s sharing the secrets of savvy financial management which real estate agents can use to create real generational wealth. Stop wasting the money you make and start your journey to savvy financial management by watching or listening to this episode. Also, be sure to get your copy of Toby’s book, “Infinity Investing.”

A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results. This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now. You’ll learn the mindset, the messaging, the marketing channels, and the consumer psychology you need to make an impact in your market, as well as the best ways to protect yourself under the new rules. Watch or listen now!

How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of Mindset Monday.

If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing! First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO. Next, you’ll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He’ll give you a full tutorial of how to position yourself on these sources to maximize your chances. Watch or listen to this episode now and then position yourself for success where sellers look for listing agents! In this episode, Jason discusses… 0:00 – Intro 1:15 – AI’s impact on Search 8:20 – Where sellers look for listing agents 15:00 – Finding the best agent directory sites

The Consumer Federation of America just proposed a new set of criteria for evaluating seller contract forms. Here’s the problem it aims to address: half the states we work in haven’t given us new paperwork, and the other half have given us ambiguous, confusing paperwork. With the new offer rules surrounding the NAR settlement about to take effect, there’s a lot of misunderstanding (and misinformation) surrounding what you can and can’t do regarding contracts and offers. In this vitally important episode of the Tom Ferry Show, I’m talking with one Leo Pareja, the new CEO of eXp Realty, who helped to create the proposed new contract criteria, on what it means and how to understand all the changes taking place. He’ll help you cut through the misinformation and get a full grasp on how to conduct business in the new world of real estate. The new commission rule changes DO affect you, and Leo and I can help you understand how to navigate them, so watch or listen now.

What do you do when it’s not working? I’m talking about anything in your life, from what you’re doing in your business, to your relationships, to your health. What do you do when you’re working as hard as you can and just keep hitting a wall? The answer is simple but not enough people actually take the time to do it. Don’t give up home – watch this episode of Mindset Monday instead!

The Realtor commission changes are right around the corner. We’re about to step into a new real estate world full of uncharted territory that completely changes how we do business. This is your last chance to get your business air-tight and leave no stone unturned before the big day. I want to help you get there and step into this new world with confidence. That’s why for this episode of the Tom Ferry Podcast Experience, I’m sharing an entire webinar I did which attracted over 5,000 motivated agents. The goal here is to provide you with everything you need to prepare before the Realtor commission changes take place. I’m talking with titans of the industry, such as Alyssia Essig (leader of The Essig Team), Jack Miller (CEO of T3 Sixty), David Childers (CEO of Keeping Current Matters), Kristi Jencks (one of the top business coaches out there), and marketing master Jimmy Mackin (CEO of Curaytor), about everything from contracts and processes to negotiations and buyer consultations. Do not take these Realtor commission changes lightly! Watch this episode and make the changes before it’s too late!

The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly? In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agents including a new scam affecting social uses and an important update Instagram is experimenting with. Then, he gives into how to use Instagram sequence tools to grab clips from other videos to use as opening visual hooks to captivate your audience. It’s one of the best tricks for helping your videos to go viral. Last, Jason talks to listing genius, Felicia Lewis, who is crushing her market in Carmel Valley outside San Diego. Felicia is what you might call “the seller’s dream agent,” and creates an unparalleled demand for her services. In this conversation she’ll show you how to adopt her listing generation strategies into your own business. Be sure to watch or listen, take note, and start using the Instagram sequence feature in your social media videos right away! In this episode, they discuss… 0:00 – News & Updates 6:26 – IG Sequence Tutorial 13:30 – Felicia Lewis Interview

Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest? In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, timing, and he even shares the three most important principles of all great listing agents. But that’s not all Tom Toole has to share on this episode. He’s also sharing his ultimate techniques for handling buyer broker agreements at scale. Whether you’re a solo agent or running a team, the scripts, strategies, and information that Tom Toole shares are guaranteed to make you a better agent almost immediately. And if you’re serious about enhancing your skills and closing more deals before the end of the year, the best solution is to attend the Success Summit happening in Dallas, August 27-29. Get your ticket now: https://www.tomferry.com/summit/

Viral video strategy… What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible? Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige. You may have seen one of their Instagram reels which went viral, racking up over 4 million views in just a matter of days. Through this insightful interview, Mike, Scott, and Teresa share the impact this virality has had on their business, the creative process of creating viral content, the power of working with creative teams, and how they’ve formulated what could genuinely become a viral video strategy for real estate agents to harness. This is a CAN’T MISS episode, so watch or listen right here. And for those agents who are serious about taking their social media and real estate marketing games to the next level, you can’t afford to miss Tom Ferry’s upcoming Success Summit, August 27-29 in Dallas, TX. This year, Tom, Jason, and dozens of top producing agents are going all-in on the new marketing you need to attract qualified business in today’s new market. Get your ticket now before the price goes up! https://www.tomferry.com/summit/

What does it mean to charge the storm? It means to get out of your head and stop worrying about uncertainty or politics or the state of the world. If we only focus on controlling the things we can control, it allows us to actually control our lives. That’s what I’m talking about in this Mindset Monday, and it’s the reason that “Charge the Storm” is the theme of my upcoming Success Summit, happening in Dallas, August 27-29. This is real estate’s biggest, most impactful 3-day event aimed at equipping you with everything you need to charge the storm and create the abundance you desire. Tickets are on sale now, so don’t wait to get yours! https://www.tomferry.com/summit/

Presentations that close the deal – that’s the name of the game right now. We’ve transitioned from a speed market to a skills and presentations market. The agent who delivers the best presentations wins. Lucky for you, my guest on this week’s episode of the Tom Ferry Podcast Experience is exactly the person who can elevate your presentations to the next level. Terri Sjodin is a longtime friend of mine and the author of the new book, “Presentation Ready.” In this talk with her, Terri will show you how to craft polished presentations that close deals using expert debate strategy. You’ll learn the top three mistakes that agents make during presentations and how to avoid them, the secrets to closing the deal instead of concluding your talk, and how to fully prepare yourself for the demands of the time. Don’t miss this episode, and be sure to buy Terri’s book, “Presentation Ready,” where you’ll learn how to avoid the 12 biggest mistakes that kill presentations that close.

The best AI tools for real estate agents are practical creation and automation systems that can be used every day. You need powerful technology that will increase the quality and quantity of your output while costing you less time and money. There is only one place where you’ll get the full insider scoop on all of the best AI tools for real estate agents that will vastly improve every area of your business – our biggest event of the year, the Success Summit. This year, we’re going all out on AI and showing agents exactly how to reshape their entire business for maximum efficiency and profit. For this episode of This Week in Marketing, I want to share a clip from last year’s Summit, where Jason Pantana walks you through the best practical AI tools for real estate agents. It’s powerful knowledge for any agents looking to future-proof their businesses. Watch it now and then be sure to get your tickets to the upcoming Success Summit this August in Dallas! In this episode, Jason discusses… 0:00 – Practical uses for AI 4:40 – Outputs of AI 7:10 – Video cloning 10:30 – Audio enhancement 12:00 – Text to… 16:20 – Text edited videos 18:52 – Never sacrifice

The new commission changes are about to go into effect. What are you doing to set yourself apart, protect yourself, and ensure that buyers remain a profitable part of your business? To answer that question, I have two of the brightest minds in real estate, Lisa Chinatti (Chinatti Realty) and Jack Miller (CEO of T3 Sixty), on the podcast. They’ll show you some of the most crucial adjustments to make before the new commission changes go into effect, covering everything from scripting and value propositions to commission negotiation and contracts. Time is running out to get yourself prepared for the big shift! So watch or listen to this episode now and get ready to turn the new commission changes to your advantage. In this episode, we discuss… 1:30 – Decoupling commissions 3:00 – 3 adjustments before August 17 10:15 – Offering options 11:55 – Collaboration on both sides 16:45 – Collaboration, contracts, and creativity 18:25 – Appraisals 22:20 – Making up commission gap 29:30 – Scripting 37:00 – Big mistakes to avoid

How does real estate’s top player spend his time? What are the routines, systems, mindset, skills, and allowed him to achieve overwhelming success? I’ve known Gino Blefari since I was 19 years old. He’s been my personal client for decades, and in that time he’s risen to become real estate’s top player, the CEO of Berkshire Hathaway HomeServices of America. When analyzing Gino’s success, we’re not looking at what he started doing differently, but what he did persistently year over year his entire career. In this episode of the Tom Ferry Podcast Experience, Gino shares with me some of the greatest knowledge you can get on a podcast – the routines and systems of certain success. This is the full playbook of real estate’s top player, so I’d listen to this one until you have it memorized.

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent. Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers. Launching a listing in the right way is your key to success as an agent, so watch or listen to the episode, choose your strategies, and build your plan. In this episode, Jason discusses… 0:00 – When to not launch a listing 2:05 – The six buckets of launching a listing 2:50 – Media assets 9:00 – Social media 16:05 – Print assets 21:42 – Open houses 25:42 – Signage 27:10 – Paid ads

In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations. Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!

Are you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately. Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently. Don't miss out on these actionable tips and start generating more listings today!

Do you find it hard to stay on track, especially during those tempting summer days? In this Mindset Monday, we delve into the simple yet powerful principle: "Do the thing, get the power." Discover how sticking to the right actions, behaviors, and mindset can transform your business, relationships, and life. Learn how to balance work and play while ensuring you're always moving forward. Share your thoughts in the comments and let's power up together this Monday!

How can you leverage MLS data with ChatGPT to become a market data genius for your buyers and sellers? It’s simpler than you think! For this episode of This Week in Marketing, Jason Pantana takes you through a step-by-step tutorial on connecting your MLS data to ChatGPT. You’ll learn how to transfer your data into a Google Sheet, connect it to ChatGPT, and ask strategic questions to analyze and extract valuable insights. Plus, we dive into the latest marketing news and updates, including groundbreaking developments in AI and generative video technology. If you’re looking to enhance your market analysis skills and stay updated with cutting-edge marketing tools, this episode is a must-watch. Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! Let's Connect: Website - https://TomFerry.com Facebook - /tomferry Instagram - /tomferry Twitter - /tomferry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events You are advised that any information provided in this video is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the information. Some of the information may be outdated or not consistent with current law.

Want to show up at your best every day? It's all about asking the right questions! Shifting your mentality can transform your energy, passion, and enthusiasm. Discover the power of questions like, "What do I love about what I do?" and "What do I love about the obstacles that are in front of me?" These simple yet profound questions can help you generate the positive energy needed to excel in your real estate career.

How do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It’s not that they have some secret advantage or are using channels you’ve never heard of. For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe. In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals each year. Shannon will teach you how to build a powerful personal brand through Instagram and YouTube, while Brandon breaks down how to use postcards and Google Business Profile to their maximum potential. If you’re looking to learn the secrets to better marketing straight from the best real estate marketers themselves, this is an episode you can’t afford to miss.

You have tens of thousands of thoughts rushing through your head all the time, every day. The question is, what are those thoughts doing to you? In this Mindset Monday, we’re talking about what it takes to make sure your thoughts are firing you up every day.

Urgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down? In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today. You’ll get an inside look at the playbooks of the best agents working today for generating more listings, keeping your mindset strong, raising urgency with buyers and sellers, and closing deals with consistency. They’re even sharing their daily checklists. I’ll say it again… Urgency and focus in real estate is the equation for getting your fire back, so watch or listen now.

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key. In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community. You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation. Geo-targeting your YouTube ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now!

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy. Watch or listen right now. The tools for thoughtful marketing are waiting. In this episode, we discuss… 0:00 – The Best vs. The Rest 2:25 – A counterintuitive rule 4:50 – Marketingexamples.com 6:20 – 1of10.com 9:40 – reallygoodemails.com 13:50 – Tweet Hunter 16:55 – Dribbble

What kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track.

With the rules changing, it’s time to double-down on your buyer agency role plays. Do you know the new conversations you need to be having, the words to use, and how to deliver them? One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast experience, Jimmy and I will show you the buyer agency role plays you need to study and practice today. On top of that, Jimmy is sharing a ton of powerful knowledge on how agents can get unstuck in today’s market, the secrets to powering up your work ethic, and how to leverage buyers into listings. This knowledge is essential, so watch or listen and then begin practicing these buyer agency role plays now.

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting is a game that all agents play, whether they’re looking to grow or not. In this episode of This Week in Marketing, Jason Pantana talks with Chris Giannos, the CEO of Humanize.io, about the best real estate recruiting strategies working today for any role. They’ll cover the places to run ads, the messaging to attract top talent, how to write great ads, and creating a flywheel that amplifies your business from all angles. These are the real estate recruiting strategies guaranteed to make an impact on your business, direct from the best in the field, so quit wasting time and watch or listen now!

What are the real estate halftime adjustments you’re going to make as we head into Q3? The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly what I’m showing you how to do in this episode of the Tom Ferry Show. I’m asking you important questions that will help you get to the root of what’s working and what’s not. After that, we’ll take a look at some insights from TomAI that show what some of our best clients are doing to win in their markets right now. Watch or listen now and get started making your real estate halftime adjustments today. In this episode, I discuss… 2:00 – What worked/didn’t? 4:00 – Priority adjustments 8:10 – Stop rolling the dice 10:20 – TomAI insights 13:54 – Tech enabled operations

How would you like a KCM housing market forecast that clearly shows where we are, where we’re headed, what it means, and how to communicate it to your audience? In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversations you must have with buyers and sellers to steer the narrative. We’ll cover mortgage rates, inventory, the most important factors affecting real estate today, and break down a housing market forecast that will put everything in perspective. This is not an episode to miss. Watch it now and become the knowledge broker that consumers need today.

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers. In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent. This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now! Once you check out the episode, you can check out the slides that David mentions by clicking here. In this episode, they discuss… 0:00 – Intro 2:50 – Important market conversations 7:25 – Determining needs 9:30 – Inventory is growing 11:45 – Watch the traction 12:50 – Mortgage rates 16:20 – Price conversations 20:40 – 3 things that affect affordability 22:30 – Gen Z and homeownership 24:20 – Networth of a homeowner 26:10 – Conversations for sellers

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted. When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets. In this episode of the Tom Ferry Show, I’m sharing the three most important adjustments with you. This is the summer to improve your real estate follow-up, so watch now! In this episode, I discuss… 0:00 – Summer adjustments 0:55 – Increase personalization in follow-up 4:02 – Education-based marketing 5:13 – Community Events

In 2023, 5,238 in the United States listed more than 45 houses. What separates them from the other 197,000? It’s not luck or location or inherited advantages. You could call it the Apex Predator Mindset, and that’s what I’m talking about in this Mindset Monday.

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing. First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now. Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss! In this episode, Jason discusses… 0:00 – News and Updates 10:30 – Videos for Buyers Agents 13:48 – Homebuyer hacks 15:48 – Property preview 18:10 – Instagram as matchmaker 20:30 – Area comparison guide

How do you go from problems to passion? It’s all about connecting the dots. In this Mindset Monday, we’re going to dive into the past, present, and future to look at what it takes to summon passion and apply it to any problem.

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today. In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers. Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now! And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it. And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now! On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out! In this episode, Jason discusses… 0:00 – News & Updates: Meta.AI 4:30 – YouTube & Adobe updates 8:45 – Custom GPT tutorial 14:20 – Writing listing descriptions

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday.

Your buyer strategies need an update. The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face. Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market. In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer. Listen now.

Buyer agency has never been more important. Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today. Watch or listen now. In this episode, they discuss… 0:00 – Fixing buyer agency perception 4:08 – What matters to consumers 9:16 – Questioning value 12:00 – Setting better expectations 16:25 – Tell the right story 22:50 – Revealing statistics 26:30 – The best script is the truth 31:00 – Lead the pack

Your buyer presentation has NEVER been more important. With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult. In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further. Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind. Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below: Gen Z & Millennial Buyers 10 Minute Personal Story Stop Buying a Home Video In this episode, you’ll hear about… 0:00 – News & Updates 6:00 – Tips & Tactics 10:30 – Interview with Zachary Foust

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around. For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.” In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement. This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before. In this webinar, we discuss… 0:00 – The NAR settlement adjustments 8:12 – Jack Miller: settlement sighlights 15:00 – B2B vs. C2C 22:30 – Co-Broke offers 31:17 – Listing contracts & objections 38:45 – A roleplay 46:00 – Best advice 1:00:00 – 5 listing attraction strategies

What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings. In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate. If you're really serious about turning your email list into listings, watch or listen right here. In this episode, we discuss… 0:00 – Email alchemy 2:25 – How Matt Curtis does it 5:00 – Two emails a week 6:28 – Weekly Real Estate Roundup 8:40 – Seller-focused content 11:20 – Monday CTAs 13:30 – Content strategy

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers. Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions. If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now! In this episode, we’ll discuss… 0:00 – The NAR effect 2:30 – The perfect email 4:10 – Convert email to video 6:00 – Mega Open Houses 7:45 – Landing pages for every listings 9:55 – Home selling seminar 12:15 – A brand new postcard 15:20 – Listingleads.com 18:00 – Share your results

Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage. In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you. If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now! In this episode, Jason discusses… 0:00 – What are custom GPTs? 5:40 – Create or configure? 7:40 – Property Description Generators 9:20 – Review Ghostwriter 11:15 – Social Media Content Creator 13:30 – MLS Data Forecaster

Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes. Plus, get valuable advice from our expert guests, including Jack Miller, CEO of T360, David Child, CEO of Keeping Current Matters, and Coach Alysia Essig, former president of her Association. Don't miss out on this essential guidance for protecting your business and livelihood in the evolving real estate landscape. Watch now and stay ahead of the curve! If you’re worried about how the NAR lawsuit will affect your business, it’s time to start embracing change. Watch or listen, right here. And then be sure to register for “Embracing Change Pt. 2: The Listing Side of the NAR Settlement” happening April 4! Sign up here: https://tinyurl.com/2ymd8st3