The Tom Ferry Podcast Experience

This week on Team Builders, I’m speaking with two co-CEOs who run a beast of a team (30 agents and five support staff) comprised ONLY of experienced, senior agents. Scott Pridemore and Mike Hege of Charlotte, NC are expert leaders with different but complementary skillsets. This makes them ideal co-CEOs for running such a unique team model, which just continues expanding and absorbing other teams on a massive scale. You’ll get the inside guidance of hiring and acquiring senior agents and businesses and how to lead a team of leaders. If you’re interested is sharing the reins with a trusted partner to scale your business into an empire, I recommend you check this episode out, right now.

When attempting to obtain a result that you haven’t been able to achieve, have you ever slowed down enough to look inward? The way you think determines the results you can achieve. But the question is, how can you change the way you think using the thoughts you have now? Well, that’s what I’m going to show you in this Mindset Monday.

Something that Jason Pantana has heard often in his coaching calls with new clients is that they struggle to define “success” with social media marketing. So many agents believe that if they’re not famous on social that their marketing isn’t working. But that mindset makes it very difficult to use social media in the right way. Just look at Long Beach, CA’s Paige Fingerhut Charnick, who has 2,000 Instagram followers who all know, like, and trust her. She’s managed to build this following by what she calls, “Going back to the basics.” But “basics” for Paige are a lot different than they would be for many agents out there. In this episode of This Week in Marketing, Jason interviews Paige about her simple but far from “basic” social media strategy. You’ll learn that focusing on the followers that you already have might just be more profitable than playing to a massive audience. Make sure to watch or listen, right here!

As the market continues to shift backwards, most agents seem to be hitting a wall. So how are some, like Laguna Beach luxury real estate agent Meital Taub, not just thriving but actually DOUBLING their business over last year? For Meital, who is on track to do $100mil more in volume over last year, it’s a matter of discipline and habits. In this episode of Luxury Code, I spoke with Meital about what agents need to be doing to beat the market and double their volume even in the most difficult times. She talks about the discipline she developed in the Israeli Air Force, the daily habits that keep her mindset strong, and the first moves that agents can make to break into luxury real estate. This episode is a wakeup call to what is possible when you run the plays that work, so be sure to watch or listen, now! In this episode, we discuss… 0:55 – Why Meital’s winning 3:30 – Meital’s background 5:40 – Going int real estate 8:15 – Getting habits right 12:13 – Habits over time 14:45 – Marketing that works 18:40 – Buyer demand 20:55 – Helping deal hungry buyers 23:40 – First 5 luxury moves 26:16 – Opens houses at scale

If you’ve hit a wall in your business and are considering giving up, you need to hear the story of Alex Jordan, Queensland, Australia’s No. 1 agent. Alex started in real estate in 1999 but his career didn’t really take off until 2011 when he found a way to break past his barriers by building credibility through finding his specialty. In this episode of the Tom Ferry Podcast Experience, I spoke with Alex about the challenges he faced early in his career, the moment his mindset turned around, the essential tactics of building credibility and profile. This is a hugely inspiring episode that will show you how to turn a breakdown into a breakthrough. Make sure to watch or listen, right here!

You’ve probably heard the saying that it doesn’t matter what day you were born or what day you die – it’s the dash in the middle that matters. That’s the story of who you were. So how do you create your ideal self and write your story your way? It starts with asking yourself five questions that my mentor asked me which totally changed my life. And in this Mindset Monday, I give them to you.

Why is it so important to have a lead nurturing strategy? Because 73% of leads across all industries are not ready to act when you get them. It takes patience, persistence, and a strong gameplan to get them positioned to make a move with you as their agent. That’s why on This Week in Marketing, Jason Pantana is going to give you his five-pronged lead nurturing strategy to supercharge your lead conversion and get the most from your existing contacts. If you have names in your CRM, phone contacts, or on social media (which you DO), this is an episode you need to watch or listen to.

What are the keys to optimizing human potential and how can we apply them to our own lives? Brian Ferguson defines human potential as the arch of who we have the potential to be over the course of our lives. And he says the key to reaching the peak of this arch is through performance – the way we operate day in and day out. Brian is a former Navy SEAL and the CEO of Arena Labs, a company focused on performance medicine to help doctors and nurses manage stress and regenerate more effectively from rest. He’s on a mission to cure the burnout plaguing high achievers, and his methods apply to any busy professional, even those in…. say… real estate! Me and my good friend Ellie Yacoel spoke with Brian about the keys to getting upstream of burnout and optimizing your human potential so that you can achieve more while actually enjoying your life. The first step is watching this episode, so be sure to do so now!

One of my favorite things about this industry is that there’s no limit to what you can do with your real estate business model. There are so many options, and someone is always inventing a new and better way to do it. Well, this week I have a great one for you. Matthew Miller is one of four partners who run Fair Trade Real Estate, a business that buys homes to sell to investors in Southern California. On this episode of Team Builders, I spoke with Matthew about how his business model operates, working with partners, and how you could get started building something similar. Whether you’re interested in starting a business similar to Matthew’s or working with one, this is the episode you need to educate yourself on the opportunities out there. Watch or listen, now!

Who would you be if you were the happiest, most successful version of yourself? Too many people think that they need the external factors before they can have the internal character. I’ll tell you today that’s all wrong. Check out this episode of Mindset Monday for my thoughts on creating the future of your dreams.

As we prepare ourselves for the year ahead, one of the most important questions we can ask is, “What are the most important marketing channels of 2023?” Because now is the time when we need to cut the things that aren’t working for us, zone in on where the trends are headed, and build a plan that will guide us no matter what may happen. Luckily, real estate marketing genius Jason Pantana has run the numbers and read the market, and on this episode of This Week in Marketing, he’s giving you the three most important marketing channels of 2023. If you’re going to boil you marketing strategy down to only three channels in this coming year, you’d do well to choose these three. Ready for the new year? If you haven’t seen or listened to this episode yet, I’d argue that you aren’t, but you can do that, right here. If you’re serious about stepping up your digital marketing, we’ve been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It’s called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more.

Roughly 71% of business is conducted by the top 26% of agents, leaving those other 74% to fight over the small about of business left over. That said, it might look like now isn’t a great time for new real estate agents. But not so fast… There’s still opportunity out there if you know what to do, and that’s what this episode of The Tom Ferry Podcast Experience is all about. I brought in one of the most qualified agents and entrepreneurs I know, the co-founder of Broke Agent Media and a leader of the No. 1 highest transaction team in Connecticut, Byron Lazine, to help me compile a master list of truly effective plays for new real estate agents and anyone who might be struggling. We each brought our own lists of best new agent strategies to the table, and what you’re about to get in this episode is the combination of both. So, if you ever ask the question, “Where should I start if I want to get better?” the answer is by watching or listening, right here.

I get it… Everyone is exhausted towards the end of the year and looking forward to the holidays. But is now really a good time for you to be slowing down? I’d say no. Find out why in this video!

In this episode of This Week in Marketing, Jason Pantana has a special guest who is going to show you all the master strategies of Instagram for real estate agents to turn engagement into appointments. Shannon Mangin runs a small team with her husband in Austin, TX, and this year she’s slated to DOUBLE her business over last year. Her secret? Using Instagram as not just a platform to raise recognition and get referrals but to also start a conversation. She has a process that is proven to take you from post to DM to conversation to appointment. If you’re looking to take your Instagram from being a social obligation to a direct source of income, you’re going to want to watch Jason’s interview with Shannon, right now.

What do new and veteran real estate agents have in common? It might be more than you think. We’re all facing a new market here. That’s why sometimes it’s important to get our egos out of the way and accept advice from someone who knows the way. Genelle Geronsin Vandenboss is a veteran real estate agent and CEO with 20+ years in the business, so she’s seen all the highs and lows that the market has to offer. Today on the Tom Ferry Podcast Experience, I talked with Genelle about the 6 most important practices for newbies and the 5 big points that experienced agents need to focus on today. No matter what your level of experience, Genelle has a structured system that I highly recommend you take to heart, so watch or listen, now.

If you want to change your life in 2023 or move any area of it forward, it starts with changing your habits. But there’s a science to creating and keeping habits. As we move into 2023, it’s more important than ever that you choose the habits you want to prioritize, and if you need some help, that’s what I’m here for. Just play the video.

What are the 2023 real estate video topics you need to be focusing your energy on? Well, the real estate world looks much different entering 2023 than it did at the beginning of 2022, so one thing’s for sure – it’s definitely not the same old topics you’ve been shooting. On this episode of This Week in Marketing, Jason Pantana is here with his BEST predictions of what kinds of real estate videos you need to create in 2023. Make sure to listen and get started adjusting your content plan, but also… If you’re serious about stepping up your digital marketing, we’ve been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It’s called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more. https://tfi.media/3ereN76 And speaking of learning more, make sure to subscribe, sign up for new video notifications, and maybe check out some of our other helpful content from This Week in Marketing.

How long do you plan to be in this business? Your goals are completely up to you, but I always recommend that you plan to be in real estate for at least ten years, because that’s the amount of time it takes to actually build something. And building something truly special requires having a 10-year vision. On today’s podcast, I want to talk about your 10-year vision. No matter how long you’ve been in real estate, we’re going to look at 2023 to 2033 and see what practices you need to start putting in place right now. I have 8 questions that you need to ask yourself and answer before the end of this year, because the clock is ticking. Ready to get started? 2023 is right around the corner and this isn’t a moment to let slip away. Watch or listen to this episode, right here.

When we talk about mental resistance, we often bring up the struggle between our conscious and our unconscious minds. They both have their uses to us, but they also both have their drawbacks. So when I face resistance, I think of all the time I spent with David Goggins and the lessons he taught me – which I’m about to share with you in this video.

What does company culture actually mean, why do you need it, and how do you create it? Whether you’re making your first hires, running a small SEAL team, or managing a mega organization, culture may be the single most important aspect of a healthy business. To get to the bottom of what creates a winning culture, I turned to award-winning Human Resources advisor and CEO of Gameday HR, Katrina Ghazarian. Katrina and I sat down to discuss everything from compliance to acquisition and retention, developing your value system, and just about everything else it takes to build a great workplace. If you’re interested in not just growing your business (no matter what business you’re in!) but doing it in a way that’s best for everyone in the long-run, this is a “must-watch” episode. And after you watch, you’re going want to learn more at gamedayhr.com

This week on Team Builders I’m talking with the great and powerful Jim Allen of Raleigh, NC, about something that every person working in real estate is going to want to hear – how to manage every transaction with your team so that everyone makes the most money possible, even your clients. Jim has a unique business model which includes forming long-term friendships with all of his clients, maximizing the profit for every one of his team members, and investing in properties with his agents (that they earn a commission on when he flips). In this 37-minute episode, Jim is going to show you how to be the real estate leader that every person in your community needs. So, I seriously suggest you watch or listen, right now.

We all want to make others feel good, don’t we? When you’re around someone, you want that person to feel enthused, happy, and inspired. But the energy you put out is a direct reflection of the energy you consume. So, what are you consuming? If it’s what you’re about to hear me talk about in this brief video, maybe it’s time for some cleansing to set your energy right.

Creating wildly successful social media videos as a real estate agent doesn’t have to be hard. Actually, keeping it simple and honest might just be the best way to build a passionate and engaged following. It certainly does for Winnipeg super-agent Nicole Hacault, who sold 170 houses last year with just one other agent. In this episode of This Week in Marketing, Jason Pantana talked with Nicole about her strategy for creating authentic, human-focused video that gets people excited to work with her. If real estate video has ever seemed like something complicated or difficult to you, this is an episode you need to watch or listen to.

Being a real estate agent is only getting harder. If you want to generate the business that you deserve and beat the competition, you need to be the best real estate agent in your market. But who decides who the best agent is in any market? Google. That’s who. In this clip from a previous Success Summit, I walked the crowd through the Search issues that agents are facing today and then gave them the advanced Google techniques that every agent needs to rank above the rest. If you’re looking for a consistent stream of inbound leads, you need to watch or listen to this as soon as possible. And if not, then what are you even doing?

One of the most important questions you can ask yourself is, “What’s my ideal life look like?” because the question doesn’t stop there. You can’t just say, “Good.” What’s the endgame? What’s the vision? I want to challenge you to write yourself a letter that clarifies your vision, because it just might change your life like it changed mine. Watch the video to find out how.

Marketing channels create opportunity. But if you want to take advantage of those powerful business opportunities, you also need systems, because that’s where the action happens. On this episode of This Week in Marketing, Jason Pantana is talking about the top digital marketing systems for real estate agents. People are always crediting systems as the path to success, but almost no one ever goes into detail about what they are and how to create them. Lucky for you, Jason is going to cover what they are, why they’re important, the tools you need, and then give you a complete run down on how to incorporate each system into your digital marketing. This gets a little technical, so you’re going to want to watch it through a few times, but these systems are absolutely essential to truly massive growth. You can’t afford to not watch or listen, right now.

Are you feeling tired, exhausted, burned out in your real estate business? If you are, it isn’t because you’re not cut-out for it – it’s because you’re stuck in the wrong kind of pattern. What I’m going to share with you today is the best possible way to identify and break that pattern and step into real estate mastery! In this clip from a previous Summit, I’m going to explain to you what I call the Six Phases of Real Estate Mastery. And yes, this topic is just as powerful as it sounds. These six phases are something that you need to write down, memorize, and prepare to utilize in your daily life. So, make sure to watch or listen, now! In this episode, we discuss… 0:00 – Finding the pattern in what you’re doing 1:55 – The 90 Day Cycle of Execution 5:00 – Phase 3 and 2 things that kill momentum 9:30 – Phase 4: Stabilization 11:35 – Phase 5: The Quantum Leap 17:16 – Imagine owning a gas station… 19:26 – Phase 6: It happens with or without you 25:15 – Carrying the phases forward

Sometimes we feel like we’re sleeping in certain areas of our lives, going through the same patterns while staying in the same place. But if you want to move forward, you have to wake up, and this takes interrupting the pattern. Watch or listen to my advice for identifying the areas of your life that need a little shaking up, right here.

Too many agents use video as just an extra marketing channel. But then there are the agents who base their entire business model on video-first marketing – agents like Gia Silva. Gia proves that video is potentially the only marketing source you need, and all it takes is centering your operations around it. In this episode of This Week in Marketing, Jason Pantana talked with Gia about what it takes to operationalize your video creation, draw an audience who are going to resonate with your content, and discover the right filmmaker to elevate your style. If you’re a real estate agent who shoots video (which you are because you’re smart), you’ll watch or listen, right now.

On my podcasts I’m normally talking with some of the biggest, most successful names in real estate. But this week, I want you to hear from some new agents who are absolutely crushing it, right now. These three Rockstars have each been in the business for less than five years and are a testament to what can be accomplished in a short amount of time. In this clip from last month’s Success Summit, you’re going to hear from Megan Faber (four years in the business), Kennon Maurer (three years), and Vincent Kessel (12 months and only 20 years old!), who are all guaranteed to inspire you. This panel isn’t just for new agents look to make a start; it’s for agents of any experience level who need a reminder of the hunger and tenacity it takes to live your best life. So, no matter who you are, you must watch or listen. And after you do, make sure to follow these three across their social channels and reach out to show your support.

Wouldn’t it be nice if you could do just one great big thing to skyrocket yourself to success? Unfortunately, anyone who has achieved true, lasting success will tell you that’s not how it works. Magic bullets don’t exist. Success is a journey, and the way to get there is one step at a time. Want to know more? You should, so watch or listen, right here.

Let’s talk about local discovery when it comes to real estate…. No matter the size of your city, even if you’re trying to just attract people who live in your own neighborhood, the odds are that those people will still find your business online. If your customer base is local, it is absolutely essential that your online presence is optimized to help you make those connections. On This Week in Marketing, Jason Pantana is going to walk you through four marketing tactics that will strengthen your local discoverability and make you the online face of your community. This one’s important, so you can’t afford to not watch or listen, right now!

This week, I’m sharing something really special – three ladies who are going to show you how to dominate your listing game – along with their stories almost a year in the making. At the 2021 Success Summit, I made a bet with two women (Sandee Payne and Dee Martin) that they couldn’t each double their number of listings taken between then and last month’s 2022 Summit. You’re about to watch a clip from Summit where Sandee, Dee, and the listing queen of Oklahoma, Edna Kimble (176 taken just last year) are going to show you exactly how to double your listings from Summit to Summit. I might’ve made a bet with them, but as you’ll see, what really made the difference was how they bet on themselves. So, watch or listen, and then make the bet, now.

Toronto couple Jeff and Liz Johnson are a super team. They’ve been married for 23 years, have 22 agents, 9 business staff, and practically NO TURNOVER. And that’s because to Jeff and Liz, their team is a part of their family. Real estate is a high-turnover business, especially when you’re scaling a team, and that’s why I had to talk to the Johnsons about how they keep their people so happy. We talked about the essential roles to hire for, creating personalized 90-day plans for each agent, and serving your agents with the same level of service you’d give your clients. This episode is sure to not only give you some best practices for scaling, but also leave you with a smile, so make sure to watch or listen, now.

What can you do between now and the end of the year to truly activate your potential and push the needle forward? I’d say there are two words that separate the people who achieve their potential and those who let it slip by them. Click the video to find out what they are and the moves you need to make, starting right now.

When you look across social media platforms – Instagram, TikTok, YouTube, Facebook – there seems to be one direction they’re all trending…. VERTICAL! If you’re not shooting vertical video, you need to start. But it’s not as simple as just turning your phone when you’re shooting. Going vertical is a little different depending on which platform you’re creating for, and if you don’t know all the rules and tricks, it can actually get kinda confusing. That’s why on today’s This Week in Marketing, Jason Pantana is going to be your guide to vertical video! Make sure to watch or listen, and as always, make sure to leave a comment.

Stepping into a luxury real estate requires stepping into a higher level of confidence – confidence to hang out in elite circles and practically demand referrals. But what does it take to reach this confidence? To answer this question, I spoke with Manhattan luxury superstar Jay Glazer. Jay will tell you that with the right recreational interests and impressive array of customer services, confidence is practically inevitable. If you’re looking to move up your price-point or even just find that confident spark you may be missing, you’re going to want to hear what Jay has to say, so watch or listen, right here. In this episode, we discuss… 1:53 – Getting started 4:30 – Finding your community 8:06 – Hot or Not 9:48 – Service for referrals 12:30 – Exceptional customer service 16:50 – Hiring for time 19:44 – Presentations in a shifting market 24:35 – Closing thoughts

Making money and growing your professional success are important, but they’re not a surefire way to achieve happiness. Happiness and success both come from the same place – a healthy brain. Our brain health is the foundation of everything we do, because when you love on your brain, you’ll love your life. Dr. Daniel Amen is one of the leading psychiatrists in the country and author of over 40 books (yeah, you read that correctly). I sat down with Dr. Amen to discuss his new book, “You, Happier” and all things you should be doing to feel and perform your best in life and business. You can’t afford to miss this message, so make sure you watch or listen a few times.

What is stopping people from making video for social media? A lot of people say they don’t know what to say on camera. But LA Rockstar agent Taya DiCarlo will tell you that all you need is a hook and an opinion. Some will say it doesn’t seem like it’s worth their time. Taya will say it’s worth $25 million in agent-to-agent referrals in just a year. There are no excuses, and to prove this point, Jason Pantana talked with Taya about everything you need to start doing video and why you need to start right now. All it takes is a hook and an opinion, and they can help you find the hook – all you need to bring is the opinion. Make sure to watch this one, because it just might change the way you think about producing content.

What happens when you realize that you’re running out of time? And I mean in your life… The minutes are ticking down whether you’re moving forward or not. So, what can you do about it? I’d say you need to start building your dream with whatever you have in front of you, even if that means building in the sand. Watch the video to learn what I mean.

We all have a ton of ideas. And ideas are great… unless you fail to execute on any of them. I want to talk to you about the disconnect between what gets your brain moving around in open loops and what gets it moving forward, because an idea doesn’t mean anything without the commitment to pull it off. So, make sure you watch or listen, and let’s start closing the loops

It helps to have friends in the business, especially when it comes to generating agent-to-agent referrals. Networking with other agents can easily become one of your most valuable lead sources – if done correctly. But what can you do to not only meet the right people, but also show them that their referrals will being going into the right hands? It’s a daunting process, but Jason Pantana is here to give you six awesome ideas to help find, connect, and build strong professional friendships with agents throughout the country. With Summit coming up just… TOMORROW! Wow, that came quick, didn’t it?! Yeah, it’s time to get your referral game on… so make sure to watch or listen to this one to get ready.

You’ve heard me talk a lot about “Know, Like, and Trust.” And yet, too many agents spend too much time developing trust only to throw it away once the transaction is over. But when you maintain and nurture that trust beyond the closing table, you get something even more valuable – loyalty. This week, I’m going to show you a clip from a past Summit in which I talk about what you need to be doing to inspire loyalty from your past clients, generate referrals, and grow your credibility in your marketplace. Keep in mind that this year’s Summit is less than a week away, so make sure you watch this clip and then get your tickets today!

We can never anticipate what’s going to come up in our lives. But if we have the foresight to nurture our team culture, collaboration, and support, we can create a team of leaders who will stand by us through our hardest times. Brandi Laffins always strove to make the top transactions for her team, but when unforeseen circumstances came her way, the supportive culture she’d fostered allowed her to step back and focus on what really mattered. I spoke with Brandi about what it takes to lift up new agents and turn every team member into a team leader. You’ll also get some awesome advice on doing television ads and marketing campaigns. Definitely make sure to check this one out! P.S. Brandi’s husband RJ is an awesome DJ, and I highly recommend you check out his stuff, here. I’ve been jamming it all morning!

Are you doing well? Or are you doing great? Be honest about that question. Because too often do I hear people saying that they’re doing “well enough.” But I dare to say that “well enough” isn’t “enough” at all. This is your life. And I’m going to challenge you to live it more fully. Watch now, right here.

Wouldn’t it be nice if you could just focus on working with clients instead of finding them? Well, that’s what happens when you automate your marketing! A lot of people think that truly automated marketing is something reserved for massive corporations with big budgets and access to fancy services, but Jason Pantana is about to show you that’s just simply not true. Jason is going to give you 10 ideas to start automating the easy way, so you can focus on the things you do best. Ready to attract more clients and actually have the time to serve them? Then make sure to watch, right here.

What does it take to build a MASSIVE social media following, create consistent inbound luxury business, and never miss an important family moment? The answer… Delegating tasks so you can focus on what really matters. For a long time, Shannon Gillette thought she could do everything by herself – because she actually could! But with a little push from her coach, she managed to find the exact type of assistance she needed to skyrocket her business. Today, she’s selling more houses (in a higher price range), working less, and feeling better than ever. You’re not going to want to miss my talk with Shannon, where she shares her journey of rising to YouTube stardom, training her VAs, and building a perfect business. And if you’re joining me at Summit, either in-person or virtually, you’ll get access to Shannon’s full listing strategy playbook for YouTube, so you can R&D the exact plays of a social media master! In this episode, we discuss… 1:40 – About Shannon 3:15 – Competitive changes 5:15 – Never miss a homerun 6:20 – First step if you’re struggling 7:58 – Transferring skills to your VA 10:04 – All in on YouTube 12:19 – Creating your own video path 15:05 – Getting more views 17:36 – Transaction management team 20:24 – Time spent creating content 22:08 – Managing all the Instagram DMs 25:05 – Get out of the “listing only” mindset

Whether it’s a recession or a shift in the market, what does it take to display remarkable leadership during crisis? It’s hard to think of a better person to answer this question than Michael Hickman. Mike is an absolute titan of real estate. As the CEO of Seven Gables Real Estate, he manages 437 agents over six offices and has seven other business on top of that. This week, I spoke with Mike about what it takes to be the leader that people need during difficult times. He walked me through his journey into real estate, how he executes decisions with confidence, and how to get through a market crisis with absolutely no layoffs. If you or anyone you know wants to step into leadership on a top-level, this is the show you need to watch, right now.

What is your best possible source for generating business? I’ve been saying for a long while that it’s your database and sphere of influence, and a new report from the Nation Association of Realtors seems to prove that I’ve been right all along! Yes, your database and SOI is incredibly important… But how do you effectively market effectively to them over time? You need to have a PLAN. And a plan is exactly what Jason Pantana is going to give you. He’s going to tell you exactly what you need to be doing on a daily, weekly, monthly, quarterly, semi-annual, and annual basis. You’re not going to want to miss Jason’s brilliant advice, so make sure you watch or listen, now!

If we’re looking to move the needle forward, where do we start? That’s a question, isn’t it? So, let’s start there. You know that I always say you need to run plays that work. And every play begins with a question. So, are you asking the right questions? Find out, right here.