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The Sales for Nice People Podcast

The Sales for Nice People Podcast

256 episodes — Page 1 of 6

Ep 257: Why not 'Mine Your Network for Opportunities'?

Sure, go ahead and invest in outreach, Business Development, networking, content marketing... but don't forget to dig up the opportunities hiding in your network, first. Check out the MYNO mini-series here: https://salesfornicepeople.com/academy/mine-your-network-for-opportunities-myno-workflow

Oct 14, 20252 min

Ep 256: Everything is downstream from your internal state

And the one thing most detrimental to your internal state? The conversations that other people put into your mind. ---Get a short and helpful daily email over at https://salesfornicepeople.com/signup

Oct 8, 20252 min

Ep 255: You don't have a sales problem, you have a leadership problem, Pt. 2

The shortest - and admittedly harshest - way to put it: Your team will never outperform your leadership. ---Get a short and helpful daily email over at https:salesfornicepeople.com/signup

Oct 7, 20252 min

Ep 254: Every machine can be a smoke machine if you operate it wrong enough

You can tackle problems in isolation, but if you don't look at the overall bigger picture, the system your problem exists in, you might just screw up more than you're trying to fix. ---Go to https://salesfornicepeople.com/signup to get a short and helpful daily article.

Oct 6, 20252 min

Ep 253: Wait... is *this* why you don't do any followup?

Just like that friend who's always "doing one final rewrite before sending my manuscript to the publisher!". You don't follow up because you don't want to face the fact that things don't look as rosy as you're hoping?---Sign up for a helpful, harsh-truth daily email at https://salesfornicepeople.com/signup

Oct 2, 20252 min

Ep 252: Niching down: Aim narrow, welcome wide export 2

If you're for everyone, you won't look like the specialist that people want to hire. So you create a narrative, for a niche, and you aim it at those people. Anyone adjacent who show up? Welcome them in. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Sep 30, 20252 min

Ep 251: Wishful thinking and ghosts

You can tell yourself stories about how likely all those deals are to close until your bankrupt - and if you do tell yourself stories about it, you might be closer to ruin than you think. Be discerning, and careful not to fall into wishful thinking. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Sep 29, 20252 min

Ep 250: Every business is a real estate business

When a buyer becomes a client, they become a tenant in your head. Shouldn't someone pay the rent...?---Get a short and helpful daily email over at https://salesfornicepeople.com/signup

Sep 26, 20252 min

Ep 249: That’s not a buyer: that’s problem solving theatre

Yeah of course they have the problem and they want to solve it - but very often they can't or won't, and they're only talking to you so that they look like they're working on a solution. And then you waste your time on a buyer's problem-solving theatre. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Sep 25, 20252 min

Ep 248: Show me your beer tears

Oh look, I coined a cheesy term. But if you use it in your sales and marketing, you probably land more buyers. ---Go to https://salesfornicepeople.com/signupp

Sep 24, 20253 min

Ep 247: Should you be an unpaid freelancer for the algorithm?

You don't have to be a dancing monkey in order to make social media work for you. And in any case, you can dance all you want but it won't help you unless you get your narrative and positioning together, first. ---Get a short and helpful daily email at https://SalesForNicePeople.com/signup

Sep 23, 20254 min

Ep 246: They might have the money, but how do you know they're going to spend it?

The need, the urgency, the budget... none of that is an actual predictor of the sale, no matter how much you want to believe that "have money" is "will spend money". For more sharp thinking on how to actually get the sales without compromising your values, go to https://salesfornicepeople.com/signup

Sep 22, 20252 min

Ep 245: If you're selling, you have one job

Just that question. Ask yourself that, answer it, and then go do it. There you go, more buyers and more sales. ---Get yourself a short daily article over at https://salesfornicepeople.com/signup

Sep 19, 20251 min

Ep 244: The Free Consulting Trap is what ruins your followup

Found the problem. You're welcome. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Sep 18, 20252 min

Ep 243: Throw a haystack at people, get ghosted

Most meetings should have been an email, and most emails are way too dense, over-complete, and they make you look needy. You're throwing haystacks at people, expecting them to find the needle. And that's why you get ghosted. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Sep 17, 20251 min

Ep 242: Yes, definitely let the patient have a heart attack first

So annoying when a buyer won't buy now, because they want to first do a bunch of things... that actually you should be helping them with... except you can only do that once they buy and they won't. Here's one counter-intuitive way to get through that stalemate. ---And to get yourself out of the stalemate around being a good person but not landing the clients who need you: There's a free daily email ready for you at https://salesfornicepeople.com/signup

Sep 16, 20252 min

Ep 241: "Can you send us a proposal?"

That question is great, but it's often a false flag. And "Yes" is usually not the right answer. ---Get a short and helpful daily email over at https://salesfornicepeople.com/signup

Sep 15, 20251 min

Ep 240: BRB Assets Incoming

Can't justify preaching but not practising. And you can't justify creating assets without leveraging them. SFNP Daily is going to take a few weeks off, and meanwhile you can get yourself the assets by signing up for a daily email at https://SalesForNicePeople.com/signup

Aug 18, 20252 min

Ep 239 - Lose the sale, win the relationship

A sale can still happen later, so long as the conversation continues. But it won't if you let the convo and the relationship die. ---Get a short and helpful daily email at https://SalesForNicePeople.com/signup

Aug 14, 20251 min

Ep 238 - Everybody is always right

Yes. Here too, questions are the answer. --- Get a short and helpful daily email at https://SalesForNicePeople.com/signup

Aug 13, 20252 min

Ep 237: And you'll never see me write a proposal

There's better ways than writing proposals, if you have an offer that you want your buyer to pick up and pay for. ---Get a short and helpful daily email over at https://salesfornicepeople.com/signup

Aug 12, 20252 min

Ep 236: Because why would you want to compromise your values?

This is how you solve the good egg-problem, that pesky thing where your values prevent you from landing more buyers---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Aug 11, 20252 min

Ep 235: Slowth

I mean, they're all zigging. Might as well zag, instead.---Get yourself a short and helpful daily email at https://salesfornicepeople.com/signup

Aug 7, 20251 min

Ep 234: "Martin I know you don't like AI, but..."

Oh I don't mind AI, it's just a tool. But what I don't like is when it is used by fools. Don't be a fool, you know?---Check out the Deal Diagnosis X-Ray tool over at https://salesfornicepeople.com/interactive-deal-diagnosis-xray

Aug 6, 20252 min

Ep 233: "Does that sound fair?"

Buyers come with built-in skepticism and it's your job as the seller to create trust. And focusing on fairness is a great way to do just that. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Aug 5, 20253 min

Ep 232: Learn how to own and operate the word no

The more things you say no to, the better those things that you say yes to. But if you say yes to everything, your life gets filled with crud and clutter that really you ought to have said no to. ---Get a short and helpful daily email over at https://salesfornicepeople.com/signup

Aug 4, 20253 min

Ep 231: Quality thinking is never a waste of time

Quality thinking works, and it works a charm for your pipeline and your deals. ---Sign up for a helpful daily email at https://salesfornicepeople.com/signup

Aug 1, 20252 min

Ep 230: Will this activity get me the next conversation?

You can spend your time only once and if 'more sales' is the goal, then you'd do well to simply focus on generating more conversations. ---Get a short and helpful daily email over at https://salesfornicepeople.com/signup

Jul 31, 20252 min

Ep 229: "Should it be called Deal 'Diagnosis'?

Q: Have you ever managed to properly remedy something, without doing a decent diagnosis of the problem first?---Get a short and helpful daily email by signing up at https://salesfornicepeople.com/signup

Jul 30, 20252 min

Ep 228: How to enable the secondary sale

Nearly always, your buyer has someone in their world whose opinion matters to them. They'll go and have a conversation about your offer... and if your buyer isn't prepared for that conversation, that might be the reason your deal fails. ---Get a short and helpful daily email by signing up at https://salesfornicepeople.com/signup

Jul 29, 20253 min

Ep 227: What is required for you to want this solution?

Traditional sales teaches that you have to ask a buyer "What is required to move forward on this?" and that's wrong. Check the recording for a much better, much more humane and ethical question. ---And, get yourself a short and helpful daily email at https://salesfornicepeople.com/signup

Jul 28, 20251 min

Ep 226: "How thoughtful!"

It's nice to take care of people. Makes for a fun and effective sales process, as well. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Jul 23, 20252 min

Ep 225: In a world where AI vomits crud at us...

You might think I'm against the tool, or the technology, but I'm not. I'm against mindlessly using tech, because it's sloppy and it disrespects your audience. --- I'm also against people not reading my daily articles, so you can fix that by going here: https://salesfornicepeople.com/signup

Jul 22, 20253 min

Ep 224: 90% of everything is crud. Don't be 90%

Playing the game of averages is going to get you average results. Unless you have deeper pockets than everybody else, which you probably don't. So, forget about playing the 90% game. You'll make more money, more easily, if you play the 10% game. ---Sign up for a short and helpful daily article at https://salesfornicepeople.com/signup

Jul 21, 20253 min

Ep 223: Where do your sales hurt?

If you start your first meeting with a buyer by pitching... is that actually a form of malpractice?Because it's your duty to help them buy if they ought to... but that's far less likely to happen if you show up with a positioning statement, compared to when you show up with the right questions. ---Get a short and helpful daily email to help with your sales over at https://salesfornicepeople.com/signup

Jul 18, 20253 min

Ep 222: The power of co-creating proposals

I mean, you want your proposal to get you the sale, right? Well, then is there a better proposal than the one that your buyer gets to have a say on?---Get a short and helpful daily email over at https://salesfornicepeople.com/signup

Jul 17, 20252 min

Ep 221: Never let your emails do your selling

Email is a great communication channel, but it's completely useless for selling your work. ---Get a short and helpful daily email by signing up at https://salesfornicepeople.com/signup

Jul 16, 20254 min

Ep 220: "When salespeople call me, I hang up. What are they doing wrong?"

Salespeople are just doing their job. Problem is, the vast majority of sales people are unfortunate enough to have a crappy job. ---Go to https://salesfornicepeople.com/signup to get a short and helpful daily article.

Jul 15, 20254 min

Ep 219: "What is wrong with people?! I know they need my help but they're just not buying"

Yeah ok, fine. Go ahead and try to sell your thing to your buyer. Or, do what nice people do - smart people too, actually:Make it easy to buy. ---A short daily article btw will help with that: https://salesfornicepeople.com/signup

Jul 14, 20252 min

Ep 218: Nice people don't handle objections

In the end, objection handling is just code for making people wrong. Look for buy-blockers instead, and help you buyer get around them. ---And don't forget to sign up for a short daily email at https://salesfornicepeople.com/signup

Jul 11, 20252 min

Ep 217: "How much outreach is enough?"

It's not that interrupting a stranger is bad, or that nice people don't do outreach. It's that we do it in a thoughtful way, where we first pay the cost of spending time on someone, before we ever get in touch. It's nice. And it works, too. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Jul 10, 20253 min

Ep 216: Don't abide indecision. Your buyer has enough on their plate

It's a disservice to allow indecision. And you want to serve your buyers, right? Then get them to a decision, yw. ---And get yourself a short daily article at https://salesfornicepeople.com/signup

Jul 9, 20252 min

Ep 215: It's not a deal until you've discussed money (AKA don't invent eggs)

We all want to believe that there's a great future ahead of us. But if you create that future by assigning deal values too early, that future is a fabrication, an invention, and it's very likely to reduce your actual earning potential.Get a short and helpful daily email by signing up at https://salesfornicepeople.com/signup

Jul 8, 20253 min

Ep 214: Sudden decompression sucks, AKA conversations are better than leads

Raise your hand if you got the reference to Space Quest. Or if you're fed up with 'leads' that don't turn into sales. Check out the MYNO workflow here: https://salesfornicepeople.com/academy/mine-your-network-for-opportunities-myno-workflow

Jul 7, 20254 min

Ep 213: They're selling you a corporate mistake!

True story: If you force your sales people to have more meetings, they end up having beers with their high-school buddies who work for your client, and then they put it into the CRM as 'meeting with a buyer'.--- You're not like that though. No, you're the smart kind, who learns selling by getting a short daily email at https://salesfornicepeople.com/signup

Jul 3, 20252 min

Ep 211: Why state a price in the first meeting

I mean if money is going to be the obstacle...Don't you want to find that out, as early as possible?---Get a short and helpful daily email at https://salesfornicepeople.com/signup

Jul 1, 20253 min

Ep 211: Lead generation is such a pedestrian problem to solve.

Unrelated: the more needy a seller seems, the more wary to be. And don't all those lead-gen boiz and girls just look needy as hell, with all their automated screeching? Anyway, forget about them. Let's solve some quality problems, instead. ---You can do that daily if you sign up for a short once-per day article at https://salesfornicepeople.com/signup

Jun 30, 20254 min

Ep 210: You can't automate your way out of a skills deficiency

You can't out-advertise a missing USP or ICP definition. And you can't out-automate an inability to sell your work. But you can get smarter every day with a short daily email at https://salesfornicepeople.com/signup

Jun 27, 20253 min

Ep 209: If not now, then when?

It's a pain in the ass to be on the fence, and when your buyer can't decide, their situation is worse than it ought to be. And the right question will be an act of service. ---If you want an act of service in your inbox once a day, get yourself a helpful daily article over at https://salesfornicepeople.com/salesfornicepeople.com/signup

Jun 26, 20253 min

EP 208: Does it do my thinking for me?

It's not that AI is a bad idea for your sales process, but if you actually want to relate better to people, I don't think you should outsource your thinking. Check out the Deal Diagnosis X-Ray tool here, it's free and no signup is required for the time being: https://salesfornicepeople.com/interactive-deal-diagnosis-xray

Jun 25, 20253 min