The Recipe For SEO Success Show

Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech tinkerers to content nerds. It's been a lot of fun. Thank you for listening, learning, and laughing with me. Tune in to learn: Why I'm moving on from the Recipe for SEO Success How to keep your site relevant and user-friendly What's next for me Head to the show notes. Useful resources: Follow the Hearts, Minds & Money Podcast Join the Hearts, Minds & Money Community on Facebook Buy my new book: Six Figures in Sales

What still works, and what was overhyped Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success. Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podcast. And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin. I'm keen to hear how Rand thinks the marketing market place has changed over the last decade or so. What he misses, what he's glad we've left behind. Also, where he thinks we're heading in this world of AI? We're going to talk beyond blue links and into the messy, magical world of podcasts, newsletters, communities, and those shadowy corners of the internet where great marketing quietly happens. Let's get stuck in. Tune in to learn: Stepping Away from SEO: Rand and Kate's Journey What Marketers Believe Now vs 2015 Overhyped Trends: Mobile-First, Voice Search, and AI Job Losses Which platforms work best for different types of businesses Zero-Click Results and the Future of Search What Still Works: Copywriting, PR, and Email What's next for Rand Useful resources: First episode of Recipe: SEO for small business: Interview with Rand Fishkin (NEWBIE) How to go Viral with Rand Fishkin (NEWBIE) Six Figures in Sales Head to episode notes Freebies: The Ultimate AI SEO Checklist The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Evolving with the ever-changing search engines With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs. But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026? Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more. Tune in to learn: Why we want to show up in AI search summaries How to become the kind of brand that AI search summaries recommend How far AI search has expanded since it began Where AI models like ChatGPT, Gemini, Claude, and Perplexity are sourcing their data from Why AI results love FAQ pages, How-To's, step-by-step guides and expert commentary Why proving your content is structured, practical, original, and socially validated to LLMs is important Backlinks - variety beats volume: Why it's better to have one link from 10 different sites over a hundred links from the same site. How Serpzilla can help strategically place content on sites that AI already tends to quote or source from How to get started with the three most important components for your AI SEO strategy Elizaveta's top advice for having a solid AI SEO strategy Useful resources: Serpzilla LinkedIn Head to episode notes Workshops: AI SEO for Beginners AI SEO Prompt Writing and Optimisation Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate AI SEO Checklist The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tuned to learn all about WordPress SEO. Tune in to learn: Why internal links are important How to check and manage your internal links How schema works Helpful schema tools for WordPress sites Why speed matters to Google and your customers Ways you can optimise your site to speed it up How to keep your website secure Why you should review your plugins regularly How to integrate Google and track as much data as possible How to get ahead of the curve of LLMs and AI instead of chasing it Tony's favourite tools for WordPress Useful resources: AI SEO Workshop for beginners Internal links: Link Whisper Screaming Frog SEO Spider Schema: Yoast SEO Header Footer Code Manager WPCodeBox Schema Validator Speed: GTmetrics WP Rocket Imagify Security: Solid Security Wordfence Backups: Updraft Plus Google Integration: Google Search Console Google Analytics Independent Analytics Tracking Code Manager Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn: How AI is changing keyword research How prompts can uncover long tail keyword opportunities for you What risk comes with the overuse of AI Why human judgment is still absolutely critical Cath's predictions on where AI-driven search is heading in the future. Useful resources: AI SEO Workshop for beginners SEMrush Ahrefs Head to episode notes Freebies: The Ultimate AI SEO Checklist Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required. So grab a cuppa, open your JSON-LD, and let's teach the robots to love your website. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy Free: Ultimate AI SEO Checklist Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat. So we're gonna unpack what it means for AI SEO, how to make your catalogue 'agent ready', why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing and inventory ready for conversational discovery. Let's future proof your store for the age of agentic commerce. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy Free: Ultimate AI SEO Checklist Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook. We'll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy Free: Ultimate AI SEO Checklist Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game in just a few minutes—because our aim is to help you succeed, one snippet at a time. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend. Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid making all the wrong moves. Tune in to learn: Why you should never buy a third-party theme Why Shopify is actually easier for SEO beginners Why you should always duplicate your main theme before making edits Why you should never let a website developer be the owner of your store Why it's unwise to buy your domain name from Shopify Kerri's tips for creating SEO-friendly content on your product pages Why you should steer clear of editing your robots.txt file What to do when you want to remove a product How to keep your discount codes safe Why you should never put your store on password-only access Useful resources: VentraIP Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Posting on platforms with purpose For the last few years, we've all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it's slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it's time we got a little bit more search-agnostic. Not sure what I mean? In this episode, we'll explain all. Tune in to learn: What search agnosticism is What sites and social platforms are now used as search engines Why writing for humans first, search engines second is key How to decide what content works best for each platform How search agnosticism changes the way you write and do keyword research How to be more strategic with your content Jessica's top tips for being more search agnostic Useful resources: Connect with Jess on LinkedIn Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO. So if you're sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs. Tune in to learn: How interactive tools and calculators can help SEO How to decide what kind of interactive tool is relevant to your audience How you can draw people to your site with keywords leading to an interactive tool How quizzes can lead to PR and backlink opportunities How to get started setting up surveys and quizzes to put on your site How to promote your new interactive tool once it's live Why you should follow up with an email flow What to put in the email flow to keep customers in your funnel Why rushing the process is a common mistake people make when setting up an interactive tool or quiz Steven's favourite tools to make online surveys, quizzes and tools Useful resources: Lovable Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT. So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic. Tune in to learn: What types of AI are relevant to SEO How AI overviews work Whether you should optimise your site for ChatGPT Why AI and LLMs are not the end of SEO Common mistakes business owners make when using Claude or ChatGPT to generate content for their sites What type of content is still relevant to add to your site How to use AI in your business in a positive way Matthew's thoughts on a 'zero click' future, and why it isn't as dire as it seems Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the Recipe for SEO Success course, Rebecca Eddison. We'll chat about how Bec got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Useful resources: Umina Beach Book Nook Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, grab your aprons and let's cook up some SEO magic that will elevate your business to new heights. Tune in to learn: What the point of Google Search Console is Why you should set up your Google Search Console account How to find out if your site has been crawled and indexed What to do when you have 500 errors What data you can get out of Google Search Console about mobile usability What Core Web Vitals are How to keep track of your keywords with Google Search Console How to see what backlinks are driving traffic to you Sally's top tips for getting the most out of Google Search Console Useful resources: Google Search Console Lighthouse Keywords Everywhere Bing Webmaster Tools Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of securing the most coveted links on the planet. Together, we'll explore practical strategies and insider tips that will empower you to craft these critical connections yourself. Whether you're a seasoned SEO guru or taking your first steps into the land of Google, our insights will guide you to enhance your online authority and boost your search rankings. So, grab a cup of tea and prepare to transform your SEO strategy as we delve into the fascinating world of link acquisition. Tune in to learn: Why link-building is so important How digital PR link-building differs from other nefarious link-building How small businesses can start building links locally and pitching for stories How to get value out of an unlinked mention online Different strategies for putting your expertise out there Why being featured or published can boost your trust factor What common mistakes to avoid when engaging with the media Useful resources: HARO SourceBottle Qwoted PressPlugs Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes. Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice that'll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let's get cooking. Tune in to learn: What Google has recently changed in the SERPs that impacts ecommerce businesses How to be featured in Google's SERP organic shopping carousel What impacts your ability to appear in the carousel How product reviews can help boost your visibility How labels can help you advertise your sales in Google Merchant Center How you can reduce your workload and optimise your products How Google's brand knowledge panel works Jason's advice for ecommerce stores trying to build up their brand entity How important category pages are, and why you should focus on them. Useful resources: SEO-Friendly Product Description Template Google Merchant Center Ecommerce SEO in 2025 with Louis Smith (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups). Now, there's one funny thing about Google. Well, there's many funny things about Google, but one of them is the way they refer to things, they do have a rather la-di-doodle way of talking about things. So they talk about intrusive interstitials being a problem on websites, and what they mean by that is pop-ups. So, today I wanna talk about pop-ups and their impact on your ability to rank, sell, build customer loyalty and keep people on your site. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

If you're listening to this podcast, you're probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That's often why they resort to using an SEO agency, and let's be honest, good SEO agencies aren't cheap. That's because building quality backlinks takes a big amount of time. You've got to build the relationship, you've got to get the good content out there and even then it can take a while for those links to flow through. But today I've got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building? Sponsor love: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Tune in to learn: What a backlink is, and what it does How you can still compete with competitors that invest heavily in backlinks How small local businesses can create great content that organically gets shared online How to assess what kind of content Google is prioritising in your niche or industry How using Google Analytics can show you how people engage with your website Why click-through rate is important to focus on Useful resources: What the eff are entities in SEO? with Nik Ranger (NEWBIE) Banned Books Brochure SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination of marketing, copywriting, SEO, a whole lot of hard work. SPONSOR LOVE: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I'm chatting with a Local SEO expert about the latest advice, so stay Tooned. Tune in to learn: What local SEO is, and how it differs from normal organic SEO How search intent and local results work How to appear on the local pack Why your Google Business Profile is so important How to appear in the top three of the map pack Why the Q&A section of your Google Business Profile is so powerful How to manage negative reviews How local link building differs from regular link building. How to connect more within your community to raise awareness of your business SPONSOR LOVE: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Useful resources: Google Business Profile Ultimate SEO Checklist Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I'm beyond chuffed to see that that's no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It's great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go. I still see articles featuring the top 100 SEOS and nearly all of them are middle-aged white men. (Usually with beards). Today's guest is passionate about amplifying women's voices in SEO, and even has an upcoming event I'll be speaking at. Let's get into it. Tune in to learn: When Georgia got started in SEO What made Georgia want to focus on building a strong SEO community for women What has changed over the last few years in the SEO industry How men can help support women in SEO Who will be speaking at the Breaking Barriers IWD event What Georgia's community do to support each other and make online marketing life easier What one area you should pay more attention to in your SEO Useful resources: Breaking Barriers Event: IWD Women in Digital Marketing Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness). Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand experience, demonstrate depth of knowledge, cite reliable sources, and establish a brand as a leader in its space. Kate also stressed the importance of transparency and strong signals in terms of reviews and testimonials. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement? Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Join the Misfits Entrepreneur Facebook group Sign up for the Recipe for SEO Success Course

Keeping your customers click-happy What does the future of ecommerce look like? Now, we've already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce. What has changed, and what has stayed the same? How can you continue to compete with the big brand names in this new age of AI? Stick around and find out. Tune in to learn: What has changed in ecommerce over the last year What technical aspects you should learn What Google Shopping is How Google Merchant Center works Common UX mistakes ecommerce sites are making What differences you can make to product descriptions for voice search How AI is changing ecommerce business processes How Louis keeps up with all the changes in ecommerce Louis's number-one tip for ecommerce owners Useful resources: Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE) Google Shopping Google Merchant Centre Microsoft Clarity Magai Hemingway Personal Branding Workbook Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate 'human-like', and yes, I'm doing air fingers when I say human-like, text based on the input it receives. It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you some examples of how you can use it, say some prompts that might be helpful. Listen to all the tip episodes Useful links: Magai Freebies: SEO SOS Challenge Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

What's important to Google this year So it's been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I'm back and ready to face everything SEO has to throw at us in 2025. But what do we think is coming down the tube? How much will Chat GPT influence SEO? Do the old methods still work? Today I'm joined by one of my favourite SEO's to talk through our predictions for the coming year. Tune in to learn: Why it's important to focus on UX (user experience) friendly sites Why Google AI summaries are here to stay Why SEO needs to become a multi-channel approach Why we need to move beyond keywords and focus on user intent behind queries Why everyone (including SEO pros) needs to work on building up their EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) Why video content is so important Why we should focus on collaboration instead of creation Why AI content is going to increase How building communities can lead to potential customers How you can use AI agents to streamline SEO processes Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit. And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same. So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you. Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to make your ecommerce store stand out with SEO Do you struggle to get your products to rank high on the search engine results pages? Last year we went through how you can improve user experience on site with Louis Smith. And today we'll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all. Tune in to learn: How ecommerce SEO differs from service-based business SEO What features ecommerce owners can access in the SERPS Why you should get set up on Google Merchant Center. The biggest mistakes ecommerce sites are making What the best structure for product pages is Patrick's top tips on how to make more engaging product descriptions How to use internal linking to cross-sell your products Why having a personalised brand can help you stand out What role schema plays in ecommerce sites Useful resources: Google Merchant Center Google Keyword Planner SEMrush Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) Free challenge: SEO SOS The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We'll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Head to the episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today is a tip episode, we're going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. I'm gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in. Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we're moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start? How do we really know who our audience is, what they're talking about and how to reach them? Can we use data and insights to find out what podcasts they're listening to, which social accounts they follow and the websites they love most? And when we know all that information, what the hell do we do with it? Today's guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers. Tune in to Learn: How much influence AI has actually had in digital marketing The biggest challenges marketers are facing n 2024 What 'dark social' means What the future of paid ads looks like What is working in social media How SparkToro works How to use the data you find using SparkToro Why email marketing is the way forward What you should be investing your time in marketing right now Useful resources: Geraldine DeRuiter's new book: If You Can't Take the Heat Head to the episode notes. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's coming down the pipe? And what is old hat? Today I'm joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We're going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024. Will AI ruin SEO once and for all? What algorithm updates do we see coming? Can we finally forget schema? We'll answer all this and more in today's episode. Tune in to learn: What impact Generative AI will have on the Search results The importance of User signals in ranking What Cyrus learned as a Google quality rater Whether backlinks still matter If you still need to keep using schema The three-second rule and why it matters more in 2024 What Cyrus learned from the recent Google privacy trial And so much more. Head to episode notes Useful resources: Cloudflare Pingdom GTmetrix Google Search Quality Rater Guidelines Freebies: SEO SOS Challenge Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Taking testing one step at a time Do you ever wonder how effective your site's SEO is? You've put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing. But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what's nicer? Making money! Today we're going to look at some tests you can run on your SEO to make sure it's all ticking along, and what needs some work. Tune in to learn: What SEO testing is Where to start - simple tests for small business owners How to measure how successful your title tag is How long you should run a test before looking at the results How you can test the effectiveness of a featured snippet How to look at your highest conversion pages and see where the clicks are really going What tools Logan recommends for SEO testing Logan's top tip to get started with testing Useful resources: Google Search Console SEOtesting SEO pilot Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about the 4 most common website issues I see every day. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We'll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Useful resources: SEO META in 1 CLICK Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about how much should SEO cost? Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Now here's me thinking that being online means I'm pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity. And I never use my printer, not because I'm green but because I can't hook it up to my computer properly. But today's guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint. Tune in to learn: What it means to be green online How your digital footprint is connected to your carbon footprint How climate change is being affected by websites, apps and email Common practices online that are more harmful than helpful to the environment What steps you can take to reduce your carbon footprint Why hosting is a big issue when it comes to being green How True Green® can help reduce energy output What to focus on when choosing a hosting platform Useful resources: True Green® Facebook live event - being green online with Ray Pastoors TinyPNG SmallPDF Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

So today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering questions about ecommerce SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Setting up a website is not a one-off process. In many ways, it's like having a plant. Building your website and optimising it to be found is like setting up the nutrient-rich soil. Hitting publish for the first time is like planting a seed. Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will wither away, much like your website traffic. You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I'll leave the plant metaphor there. So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it's a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life. Today we'll look at the benefits of using Google's Search Console as a tool in your SEO garden shed to keep traffic high and problems low. Tune in to learn: What Google Search Console is Two metrics to focus on when you're getting started What Sodiq thinks of Search Console Insights Where to start looking when your traffic is way down More advanced ways to use Google Search Console Sodiq's tips for getting acquainted with Google Search Console Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Need a speedy SEO Fix? These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they're 100% jargon and gobbledegook free. Today I'll be giving you some top tips on Local SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don't get me started on that checkout experience. Well, today we're honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers. Tune in to learn The three main differences between service-based business SEO and ecommerce SEO How small businesses should build out the primary nav structure Two ways to start driving more relevant traffic to your ecommerce site today How to avoid the duplicate content issue with collection and product pages How to do keyword research for collection pages and product pages How to improve time on site and key information you should add to encourage customers through to the sale How to stand out in the SERPS against the bigger brands Optimising your product pages - where to start Why generative AI isn't going to doom ecommerce stores The importance of your brand story, and taking consumers on a journey with your brand Useful resources Keywords Everywhere Ahrefs Semrush Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Okay, are you ready for a rant? I know I share interviews and chats. I've now started sharing tips and advice. But today it's rant time. This Toon is angry and I want to share why. So today I'm getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed. Ready? Let's go. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what's changed the most is probably how we consider and use keywords. At beginner level we're gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words. And this, my friends, is what we mean when we talk about entity-based SEO. Tune in to learn: Today we'll cover: What entities are What a knowledge graph is What semantic search is How semantic search helps users find relevant information Keyword research: how relevant it is with entities in the mix Nik's top 5 tips for content writers with Natural Language Processing in mind Head to episode notes Useful resources: Great article on entity SEO SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course