The Recipe For SEO Success Show

I've started a new style of episode. I've had an amazing run of interviewing other humans but often you don't hear that much from me. My tips, my advice. So I thought I'd start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I'll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better. Useful Resources: Algorithm Change history Algorithm updates Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course

Leaving your audience satisfied with every click So you have your beautiful new website. You've carefully written the copy and paid an arm and a leg for a fancy pants design, you've even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site. But you've noticed something odd when you look at Google Analytics. Your time on site is low. People are only viewing one or two pages. And your conversions are lower than worm doing a limbo. 'What went wrong?' you cry, gnashing your teeth. Well it could be your user experience. How people enjoy and consume the content on your site, and travel from point a to point b. Perhaps there are 15 steps before I can check out. Perhaps the font is so small it needs a microscope to read. Or the buttons have grey copy on a grey background. User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today. Tune in to learn: User experience: what it is, and how it differs from accessibility How to measure user satisfaction Why engagement is so important to SEO Which good engagement metrics to focus on The pros and cons of heat mapping tools Kevin's best heat mapping tool recommendations Which GA4 reports you should focus on How marketers should approach SEO content in 2023, compared to 2013 Kevin's number one tip to improve user experience Useful resources: Hotjar Crazy Egg Clarity by Microsoft Speedy Website Review Checklist Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner. But the truth is most of the updates don't impact small business website owners, and Google is pretty open about the big changes that you really need to take action on. In this episode, I'll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help. Tune in to learn: What is an algorithm? Why are all the updates named crazy things? The biggest updates you need to know about Why Google changes things all the time Bonus: top tips on how to use pop-ups on your website. Useful Resources: Algorithm Change history Algorithm updates Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course

Brendan Kelso and Kate Toon get back to basics It's time to get back to basics. If you're a regular listener to the podcast you'll know we dive deep each episode into a different SEO challenge and adventure. But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making. Because the truth is it's often not bleeding edge SEO that makes the difference in this market, but ensuring you've ticked off all the essentials. So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love. Tune in to learn: Easy site changes that make all the difference SEO basics that most people forget Why Google My Business should be a priority Why it's not the cutting-edge things that matter And so much more. Useful resources: Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Building quality backlinks and promoting your content I know, I know, backlinks are well-trodden ground, we've covered them before and we'll likely cover them again. Because still after all this time, debate rages about whether backlinks really do make a difference to you ability to rank. Google encourages us to earn, not buy links. SEOs tell us to focus on quality not quantity. We dutifully keep our backlink profiles clean, disavowing on a regular basis. But is any of this working? And if the black hat tactics don't work (PBNs, comment spam and the rest) why do so many SEO types still do them? Today we're getting back to basics on backlinks and it's a refresher that's definitely worth your ear time. Tune in to learn: Do backlinks matter to Google? If backlinks from social media have any impact or authority Where to start setting up your first 3 backlinks How to recognise good backlinks How to recognise the red flags How content promotion ties in with link-building Ranking locally - what effect local backlinks will have Alan's favourite tools to track backlinks Dodgy backlinks - are disavows worth it? Alan's top backlink tip Useful resources: Ahrefs Growth Gorilla Email Finding Chrome Extension Pitchbox Hunter.io Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

I've started a new style of episode. I've had an amazing run of interviewing other humans but often you don't hear that much from me. My tips, my advice. So I thought I'd start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I'll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords? Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Taking your brand global While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases. And even if we're not directly targeting other countries, of course it's likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international. But if you're looking to create an international website, what do you need to consider? In this episode we'll focus on the three big tasks: 1. International-friendly URLS - or country targeting 2. Language tags - language targeting 3. Ranking in the different countries. As well as discussing a bundle of other tips and tactics. So, if you're ready to take your brand global, this is the episode for you. Tune in to learn: How to choose an internationally-friendly brand name Which is best moving from local to global: Top level domains, sub domains or subdirectories How to avoid duplicate content issues across multiple sites Best practices for language targeting. What to consider across different cultures when writing content Best ways to handle keyword research and backlinks for international variations of your site Top tips for using Google Analytics and Google search console How important it is to host your international sites on a local hosting site Useful Resources: The Guide to International SEO - Just getting acquainted with international SEO? Start here. The International SEO Checklist - Aleyda Solis walks you through everything you need to know to get started with international SEO. International SEO – Google Technical Support Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Taking on AI as an asset, not a threat Everyone is talking about ChatGPT. My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool. (Everyone is an instant expert on LinkedIn). To some it's the best thing since sliced bread. To others, it's the end of the content marketing world as we know it. I mean, haven't these people watched The Terminator movies, don't they know how it all ends? So today I'm going to give you my low down. ​​What is ChatGPT? What can it do? Why all the fuss? I'll take you through the challenges, the positives, what's coming, and also a bit of a reframe for those who are struggling or feeling scared about this new tool It's time to embrace the robots people. Let's get stuck in. Tune in to learn: What ChatGPT is Why everyone is talking about ChatGPT Why your job isn't being taken by robots How to use AI tools as an asset The limitations in using ChatGPT What's coming down the line Useful resources: ChatGPT WordTune Grammarly Originality.AI WebChatGPT Chrome browser tool Frase Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to increase your site's speed, performance, and quality There's one thing that never gets old when it comes to SEO. And that's speed. I'd argue it's one of the most important technical factors. A slow site isn't going to please anyone, not least the Google beast. So, in this episode we're going to revisit the basics. What's the ideal load time What makes sites slow What tools can you use to test What's the impact of Core web vitals And how the heck do you speed up your site? It also features one of my all-time favourite guests, so I'm pretty darn excited. Buckle your Google belts people, we're about to get speedy! Tune in to Learn: Why site speed is so important Factors that impact your site performance How Google uses Core Web Vitals to look at your site Why mobile is so much harder than desktop How to improve the quality of your site Jono's top SEO tip Useful Resources: Speedy Website Review Checklist GT Metrix Google Fiber Speed Test Pingdom Website Speed Test Cloudflare Tiny PNG Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Learning how the cogs turn behind the Google machine Wouldn't it be wonderful to actually talk to Google? To ask them all the questions you've ever wanted to ask? To find out why they do what they do. Why they keep fiddling. What they have coming up. Imagine how great that would be. Well, imagine no more, for today we have John Mueller, head of Google Search Relations, on the pod. We've spoken to John before in my first season on Episode 15: Ask Google: Q&A with John Mueller, Episode 29: Mobile First with John Mueller, and Episode 30: GOOGLE Q&A with John Mueller. And today, to kick off our pod in 2023 we have his ear again. Hurrah. Tune in to learn: Biggest updates from 2022 What small businesses should focus on for SEO What's coming up in 2023 Where to find out the latest Google updates Developments John is most excited for John's top 5 tips for ranking on Google How important backlinks really are Useful resources: Follow Google on Twitter Follow updates on YouTube Google Search Essentials Best practices for ecommerce sites in Google Search In-depth guide to how Google Search works Google Helpful Content Update: What NOT to do with James Welch (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How SEO has changed this year and what you should do about it It's been a busy year in SEO land.And Google has been experimenting as always.And if you're a normal human, and not glued to Twitter every living minute of the day, you might find it hard to keep up with it all.So I've asked one of our most popular guests to come back on the show and give us the low down on what's what in SEO in 2022.The big moves.The little tweaks.The things you can ignore and the things you better jump right on. This is a short, snappy wrap-up of everything you need to know about Search Engine Optimisation before you head into your festive flop period and face a brave new year. Tune in to learn: Kate and Cyrus's thoughts on the top 10 changes in SEO this year: Improvements to Google Search Console Google not indexing less important pages More videos Greater emphasis on visual search Mobile SERP changes: Site Name and Favicon in results, shorter titles on mobile Spam Update (auto-generated content) Universal Analytics > GA4 Changes to Google My Business > Google Business Profile Product Review Update Helpful Content Update Where SEO is heading for 2023 Useful Resources: Google Search Console Google Helpful Content Update: What NOT to do with James Welch (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Scaling up from being an SEO freelance consultant Okay so perhaps you're an SEO freelancer.Working job to job, helping clients on a small scale.But you have big dreams.You'd love to run your very own SEO agency.But the thought of setting it up and managing all the ins and outs leaves you cold. The risk is huge and let's be honest, SEO agencies often don't have the best reputation out there! So how do you overcome all this and make your agency honest, legitimate and profitable? Today we're going to answer all this and more. Tune in to learn: How running an SEO agency differs from being a freelance SEO consultant Darren's tips for starting your own SEO agency Common mistakes to avoid Why so many agencies get a bad wrap, and how to improve your reputation Big changes in SEO - what has happened in the past, and what's coming up in the future Darren's top DIY SEO tip Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to Yoastify your shop If you're even vaguely into SEO and haven't heard of Yoast, then I'm guessing you have been living under a rock. But for those that don't know, Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. It's my favourite SEO tool which I use on all my sites and recommend in my course The Recipe for SEO success. And yes I've tried all the other tools, but I find that Yoast works best with other plugins and its SEO copywriting features are just awesome. But one big fat bummer was always that I couldn't recommend Yoast to my Shopify students, who now make up nearly 50% of my course takers. They had to struggle on, using dodgy apps or hand coding. But all that has changed. Yoast has just launched a Shopify version of their famous WordPress plugin and today I'm delighted to be chatting to Marieke van de Rakt all about its features, upcoming developments and how to get the best out of the app. Tune in to learn: What Yoast is Why Yoast launched an SEO app for Shopify Core features of the Yoast SEO app How it helps deal with duplicate content How to start off with Yoast SEO What kind of support is available Marieke's top SEO tip Useful resources: Yoast SEO for Shopify Yoast SEO for WordPress Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How organising your content can keep customers coming back Have you heard about content clusters? They're all about strategic internal linking. Creating little groups of content around a key topic. You create a pillar page and link to and from it, offering multiple internal links to keep readers entertained, educated and on your site. Benefits include more organised content, less overlap and more authority on a given topic and increased content production speed. Sounds good right? But where do you start? And if your existing content is currently the blog equivalent of a hoarders boudoir, how do you organise your content into clusters? Today we'll answer these questions and many more. Tune in to learn: What content clusters are What the benefits of using content clusters are How to choose your cluster topics Must-haves for your content clusters Common mistakes to avoid How to measure the effectiveness of content clusters, and where you can gather these metrics How Google's recent content update impacts content clusters What to do if you already have a blog packed with content Marion's top content cluster tip Useful resources: Answer the Public Clever Copy Chats Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Keeping up in the rankings by being mobile-friendly Did you know that half of all website traffic worldwide comes from mobile? I hope when you hear that you'll understand how important it is to listen to this week's episode. Google has been pushing mobile-first indexing for the past few years. It rolled out the first mobile-first index in 2018 but more recently announced mobile-first indexing for the whole web. So what does this mean for your little website? Well if your site isn't fully optimised for mobile searches, it's about time you got with the program. In today's episode, we're going to share what mobile SEO is, best practices and top tips on how to ensure your site looks tickety boo on any device. Tune in to learn What Mobile SEO is How Google classifies mobile Why mobile SEO is so critical Easy ways to check if your site is mobile-friendly How to optimise your site correctly How to improve the user experience of your site on mobile How keyword research differs for mobiles What you need to know about the latest mobile-first indexing update Cindy's top mobile SEO tip Useful Resources Mobile statistics Google mobile-friendly test tool Google URL inspection tool Lighthouse (more for developers) Google PageSpeed tool Core web vitals test tool Head to episode notes Freebies Free webinar: Your first month as a copywriter Free rates guide Membership: Join now

What Google's latest update really means Recently Google announced its Helpful Content update. And as per usual, the interwebs got their knickers in a twist. SEO agencies sending emails to copywriters telling them to stop using keywords. Business brands frantically worrying that they were going to get a penalty after stuffing their sites with useless space-filling guff in their blogs.But I tend not to freak out about these things.I like to wait and see. And today we'll be chatting through what Google really wants to see when it talks about Helpful Content.The dos.The do nots.And the do not panics. Tune in to learn: Google Helpful Content update: What the purpose of the update is What has changed What hasn't changed 3 things you SHOULDN'T be doing How sites are being impacted by the update What mistakes SEO agencies are making with content James's top content creation tips Useful resources: Google's guidelines Embryo's word count study Frase SourceBottle Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Finding the right keywords to rise above the competition By now you've gobbled up a lot of SEO advice. But is it really all doable? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, and eCommerce extraordinaire, Estelle Oliveri. We'll chat about how Estelle got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Useful resources: Namecheckr Google Trends Digital Masterchefs Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Enriching web dev and copy services with SEO Hearing great SEO advice is one thing but is it actually doable? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Like Rachel Amies, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a cat-pun enthusiast. We'll talk about how Rachel took her web design and digital marketing to the next level with SEO, and the challenges she's faced along the way. Useful resources: UpdraftPlus Wordfence How to set up an SEO-friendly WordPress Site Head to the episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Expanding your audience reach with the right voice Influencer marketing. Even the mention of it gives me the heebeejeebees.Visions of hot 20-somethings lying in a cossie on a rock in Ibiza spring to mind. Your product lying next to them on said rock. And oh the horror stories. Small business owners giving away oodles of product, and splashing the cash only to be ghosted.So how do you choose a trustworthy influencer? And how do you see genuine return on your investment? Today we'll talk about the positives and the pitfalls of this relatively new form of advertising, and whether it really has legs for your business. Tune in to learn: What influencer marketing is, and when it became a thing The positives of influencer marketing Which types of businesses can benefit from influencer marketing How to find the right fit for your business How to approach an influencer the right way What kind of return on investment (ROI) you should expect from engaging an influencer What measures to have in place to ensure you don't get burned Marina's top marketing tip Useful resources: Tribe Group Social Blade Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Staying strong during the ebb and flow of SEO Bonjour mon petite SEO beasts. Today we're talking about longevity in SEO. These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like. But the truth is that solid SEO strategy takes time. As I like to say, SEO is for life, not just for Christmas. It can take a long time to get the needle moving, undo previous bad work and build up authority. But once you get your SEO firing, the results last a very long time. I have posts I wrote back in 2009 that still deliver consistent traffic to my site. And my SEO has weathered the storm for 13 years, through a gazillion algorithm updates, with very little movement. Our friend Rand Fishkin refers to SEO as a heavy flywheel; difficult to get started, but once it's going, not so much effort is required. So today I'm chatting with Alizée about how we ensure our SEO strategy is built for the long term and how to resist reacting to every little change. Tune in to learn: Core SEO pillars and principles that have remained unchanged How long it will take to get results from your SEO strategy Keywords: should you update them constantly or stick with the same ones What your long-term keyword strategy should be How to react when a new competitor moves above you in the rankings Milestone changes in SEO in the last three years Updates in SEO that you should be aware of How iteration factors into a solid SEO strategy Alizée's top two tactics to try out today Useful Resources Google algorithm updates Google Mum Head to episode notes: https://therecipeforseosuccess.com/seo-that-lasts-solid-strategies-that-stand-the-test-of-time-with-alizee-baudez-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Making informed keyword choices for my shopfront business Hearing great SEO advice is one thing but is it actually doable? I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses. You can hear the truth direct from real SEO beast's mouths. Like Norelle Hentschel, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an avid herbalist. We'll talk about how Norelle was able to give her online naturopathy a healthy dose of SEO, and the challenges she's faced along the way. Useful Resources The Recipe for SEO Success Course Digital Masterchefs Membership Google search console Head to episode notes: https://therecipeforseosuccess.com/reality-seo-norelle-hentschel-turning-search-queries-into-traffic-driving-content/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Get creative in your marketing strategy Are you content with your content? I'd say that most of us aren't. And yet we know that great content is the key to building a brand, creating trust, and becoming well known for what we do. But there are so many options. Should we be creating blog posts, guesting on podcasts, creative videos, dancing on reels, or going live? How can we be everywhere? And yes I know we'd all love to go viral, but if you tuned into my episode with Mr. Rand Fishkin, you'll know that going viral is about as useful as something very unuseful - if it isn't relevant to what you offer. So how do we direct online attention to our business in a meaningful way with good, relevant content? Well, today I'm talking to Shannon Morrison to get all the answers on how to build authority online with smashing content marketing tactics. Tune in to learn: Is content marketing still king? How to get your foundations right to create good content What an audience avatar is How important audience avatars are in marketing these days Four factors of content consumption, and how to leverage them to your advantage Which platforms best deliver content marketing Shannon's top content marketing tip Useful Resources SEO-Friendly Podcast Template The Craft (Movie trailer) Head to episode notes: https://therecipeforseosuccess.com/develop-better-content-by-going-beyond-the-avatar-with-shan-morrison-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Check out my new podcast, Clever Copy Chats for some in-depth SEO Copywriting knowledge. Whenever I'm in a copywriting group I see the same comments. "SEO ruins conversational copy." "SEO ruins conversion copy." "You don't need to use keywords any more. Google will work it out." "SEO copy is boring copy." (Heavy sigh) These kinds of comments show a fundamental misunderstanding of what SEO copywriting is and how it works. And these copywriters who think that Google will magically work out where to rank you no matter what you write on the page, well they're either naïve or just plain lazy. If anything great SEO copywriting is even more important now than it's ever been. I'm going to get back to basics and give you an overview of the important elements in SEO Copywriting, and a few tips on how to please humans and Google too. Listen to the episode now.

Filling the appointment books by showing up in local searches From feedback, I find the Reality Episodes are a crowd favourite. Yes, it's great hearing from super-duper SEO and marketing experts, but what about the real humans chipping away at marketing goals, trying to woo Google, slippery up their funnel, and smash their socials? Is all this advice actually doable? Well, today I'm chatting with Anthea Digby-Smith, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a hairdresser extraordinaire. We'll talk about how Anthea was able to give her online haircare business a total SEO makeover, and the challenges she's faced along the way. Useful Resources Recipe for SEO Success Course Digital Masterchefs Membership Head to episode notes: https://therecipeforseosuccess.com/reality-seo-anthea-digby-smith-taking-the-time-to-revitalise-my-local-seo/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Stopping your site from slipping through the cracks You've built a beautiful site. Your mum loves it. You've even paid your developer for a super SEO package. So everything should be right, right? But for some reason when you Google yourself nothing's coming up, Or maybe just a measly page or two. And you have no idea why. Or perhaps you're pumping out content on your blog and for some reason, it's still not getting indexed as fast as you would like. This week we're talking all about crawling and indexing. How to check, how to fix and the best tips for making sure your content is as findable as a findable thing. Tune in to learn: What it means for your site to be crawled and indexed How to find out that your site isn't getting indexed What is a sitemap, what is a robots.txt What is crawl budget Crawlability vs Indexability: Why Google doesn't automatically index your site after crawling every page Common issues that prevent site pages from being indexed Gaston's recommended tactics to get your site indexed How to troubleshoot indexing for a small website How large sites differ, and how best to approach indexing The difference between LATAM sites and English-speaking western countries (USA/UK/AU) Gaston's go-to tools to get your site indexed Useful Resources Crawl efficiency: How to help Google slip through your site with David Pagotto (NEWBIE) 10-Day SEO Challenge Course Google Search Console Screaming Frog Google page speed insights Lighthouse Chrome Plugin Core Web Vitals Head to episode notes: https://therecipeforseosuccess.com/why-isnt-my-site-indexed-site-crawlability-troubleshooting-with-gaston-riera-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Hurrah back in the land of copy podcasts. It's been a while. So let me tell you what my new podcast is all about. I know. I know. There are a gazillion copywriting podcasts out there. I've made a few hundred or so episodes myself, but honestly, most leave me wanting. They're all so dry, so earnest, so teachy. All mega famous copywriters dispensing blobs of copy knowledge down from their lofty plinths. Most of the folk interviewed aren't even copywriters anymore, they've moved on to being course creators and moguls. So I wanted to create a podcast that gets back to the sticky, awkward, gloriousness of being a day today copywriter. The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day. So come with me on a journey through colons and interrobangs. Through client Zooms and last-minute amends, we'll have some laughs and learn a thing or two along the way. Grab a coffee and join me on Clever Copy Chat.

Turning those well-earned clicks into cash Okay so you've listened to all the episodes of the Recipe for SEO Success podcast, you've done my fabulous courses, and put in the hard SEO hours. The Google beast finally understands who you are and the traffic is pouring in. But how do you turn casual browsers into sales? How do you move people from your page to a purchase? Today we're talking about how to turn SEO juice into sweet sales nectar. How to turn cold chips into hot potatoes. SEO got you this far, what next? Tune in to learn: Three quick things to think about for your homepage once people have been lured over from the SERPS How to introduce your brand quickly and easily to people searching for what you do How to connect with people who know you from social platforms/your brand Top 3 tips to make those eCommerce sales Russell's top tips for converting customers to your services-based business What is a SMART offer Sales calls - Have they been replaced by strong branding, really schmick marketing, funnels, and sales page, or is there still a place for them Useful Resources Clever Copywriting Sales Page Course The Recipe for SEO Success Course Head to episode notes: https://therecipeforseosuccess.com/seo-got-you-the-lead-now-what-with-russell-pearson/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Appealing to the humanity of the masses Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand? We want to buy from brands that we feel have values that are aligned with our own, but to do this, brands need to market intelligently and emotionally. They need to appeal to our humanness. So how do we do this? It might seem relatively straightforward if you're a one-human band, but what about larger businesses? How do we show up as real humans in everything we do, how much is too much, and when is caring sharing, oversharing? Today we're going to chat about the best ways to show up online as glorious human beans and make genuine connections with your audience. Tune in to learn: What human to human marketing is Human to human marketing done well: examples of individual and larger brands doing it right How to show your brand values online How to overcome your fear of being more open with your audience 3 simple tactics to humanise your brand How to differentiate yourself from everyone else Human to human marketing fails: What to avoid Jenn's top tip for H2H marketing Useful Resources Free Personal Branding Workbook The Misfit Entrepreneurs with Kate Toon Digital Masterchefs Kate Toon Head to episode notes: https://therecipeforseosuccess.com/human-to-human-marketing-with-jenn-donovan-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Peeling the fiction away from fact to help Google find you Keywords, we've covered them before and we'll cover them again. Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used. Especially on low-grade SEO copywriting courses (shh, naming no names). These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description. But with Google's improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won't help you get found. So today we're going to bust some myths, refresh some memories and get back to the basics of keyword research. Tune in to learn: Who's responsible for researching keywords: the client, the copywriter, or the SEO agency What to do once you have your list of keywords What role search intent plays in your choice of keyword Why there is no one "perfect keyword" When to start assigning your keywords to posts, pages and products Keyword myths: Why you shouldn't use the same keyword for every page How service-based business keyword usage differs from keyword usages for eCommerce businesses How to find investigation and informational keywords How effective blogging is for keyword ranking Joh's favourite keyword tools Joh's number one tip for keyword research Useful Resources Keeping up with Keyword Research with Kristal Audain (NEWBIE) Keyword Planner KWFinder Keyword Sheeter Ubersuggest Keywords Everywhere Google Trends SEMrush Ahrefs Google Search Console Answer The Public SE Ranking Mangools SEO META in 1 CLICK Head to episode notes: https://therecipeforseosuccess.com/keyword-research-myth-busting-and-back-to-basics-with-joh-kohler-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Niching, knowing your audience & personal branding In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans. Today we're talking to Jude Love, a former student of The Recipe for SEO Success Show, a member of The Digital Masterchefs, and an absolute personal branding beast. Useful Resources The Misfit Entrepreneurs with Kate Toon Digital Masterchefs Kate Toon Free Personal Branding Workbook Recipe for SEO Success Course Head to episode notes: https://therecipeforseosuccess.com/reality-seo-jude-love-how-i-went-from-seo-curious-to-seo-confident/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Creating more profitable conversations with your customers We all know that robots are taking over the world. If you're a fan of Black Mirror it's pretty clear we're headed for a Terminator future. And while I'd like to feel bleak about that, I won't. This is a marketing podcast, after all, so let's talk about when robots work for good. When AI can save you time and money. When using automation and bots can actually improve your customer service rather than ruining it. For yes today we are talking Chatbots. Now as a copywriter I've written a fair few bots for myself, I've also set one up to work on my Facebook page, but I haven't fully embraced the opportunity. And boy is that opportunity big. Today we're talking to Dan Pinne, chatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way. Tune in to learn: What chatbots are, and how they can help your business The key elements to a successful chatbot Where to start with chat marketing How lead-based businesses can use chatbots How eCommerce businesses can use chatbots Dan's top tips for setting up successful chatbots Useful Resources Chat Bot Copy Essentials Checklist Digital Masterchefs 30 day free trial for ManyChat Head to episode notes: https://therecipeforseosuccess.com/setting-up-successful-chatbots-with-dan-pinne/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Drawing your audience in with well-crafted content Everyone wants to go viral. (I'm doing air fingers, I know you can't see them, but believe me.) Whether it's for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post. We all dream of the traffic tsunami and the potential that has to lead to cold hard sales. But is it just a happy accident, or an artful strategy? Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show. He's going to explain how going viral is much more nuanced than you might think. And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too. Tune in to learn: What viral content is, and how it can be used in your marketing plan Which content formats are best for going viral Rand's powerfully simple formula for creating viral content: How to hook people in How to keep them on the line How to sink deep into your audience's brain Rand's top tip for success with content marketing Useful Resources Bros., Lecce: We Eat at The Worst Michelin Starred Restaurant, Ever – Geraldine's Restaurant post Is This a Twitter Thread or a Blog Post? – Rand's Blog post Buzzsumo Head to episode notes: https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Taking measured steps into digital advertising Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans who've changed their digital marketing and SEO strategy for good and used simple techniques to transform their business and brand. These episodes include practical, doable advice and tips from people just like you. Find out why mad-cat marketer, Mitchell Beattie, decided to pivot from the world of wine to help other businesses perfect their marketing strategy, what got him on the path of SEO, what his biggest learnings have been, and his top tips for small businesses. Useful Resources SEMrush Google Analytics Answer The Public Ahrefs Join the Digital Masterchefs Head to episode notes: https://therecipeforseosuccess.com/reality-seo-mitchell-beattie-dont-let-your-marketing-drive-you-mad/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Build up your business by expanding your network Build up your business by expanding your network I'll admit when it comes to social media, my least favourite platform is LinkedIn. It's like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I've had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we're going to change all that. We're straying from the SEO path to talk all things LinkedIn. Why it still matters, how to make the most of it for your business, and our special guest Jo Saunders is going to share her number one tip for making LinkedIn a powerful tool in your social media tool kit. Tune in to learn: What LinkedIn is, and what makes it unique to other social media platforms Three ways you can use LinkedIn to improve your business Why growing your network is important, and how to do it right How being yourself will take you further How to effectively engage and connect with others on LinkedIn How LinkedIn can fit into your digital marketing plans Jo's top tip to using LinkedIn for your business Useful Resources Agorapulse The Misfit Entrepreneurs with Kate Toon Kate Toon on LinkedIn Head to episode notes: https://therecipeforseosuccess.com/the-art-of-using-linkedin-to-future-proof-your-business-with-jo-saunders-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

What will change, what will stay the same, and how this will affect ranking Every year about this time, I dust off my crystal ball and start looking into Google's nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I'll be running through my opinion of what's next, what's changed, and what remains the same. Will you agree? Well, that remains to be seen, or heard. Tune in to learn: Important SEO changes from 2021 you might have missed Is Google still even a search engine? How Google is understanding us better The lowdown on user experience How Google is squeezing us out of the SERPs Why we should all EAT more How AI will impact things Why images matter more than ever Useful Resources Super Simple SEO in 2021 with Cyrus Shepherd Harnessing the power of Google Search Console with Noah Learner Best Practice Google Analytics: How to boost your business with Ray Pastoors Google page experience update Google rewriting title tags Understanding BERT Search on event summary Google Lens Google Discover Google advice on Author pages How to optimise your FAQ Schema What Google's FAQ Schema Update Means For Your SEO Strategy Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently. Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas. I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing – and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners. It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy! Show notes: https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/ Website: https://www.therecipeforseosuccess.com.au/

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. Crawlability is super important for your website. Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial. We don't want duplicate content and we don't want oodles of pointless pages and archives being crawled. We want slick, efficient, uber crawlable websites and today we'll be going through how to make that doable. Tune in to learn: What crawlability is and why it matters The meaning of crawl budget How often Google crawls your site How you can get Google to crawl your site more The key elements of crawlability How to handle password-protected content Zombie pages and how to deal with them Best tools to crawl your website How to handle 404s and 301 redirects Dealing with duplicate content

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. 9 experts share their best advice for 2019 I was lucky enough to present at Yoastcon in the Netherlands, so thought I'd do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year Many of these awesome humans will also appear on future episodes of the podcast so stay Tooned for those episodes too. Tune in to learn: What is DSA? How to find out what's holding your customers back What's the most important aspect of branding? What are progressive web apps? How digital marketing is converging. Why you need to get rid of some of your pages Why you need to take a step back to look at your values Why page speed still matters What's the biggest thing with WordPress site's coming up? Why it's better to follow the path less trodden Show notes: https://therecipeforseosuccess.com/whats-your-number-one-digital-marketing-tip/ Website: https://therecipeforseosuccess.com.au

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. Let's be honest, most of us are scared of SEO agencies. We've heard too many horror stories. Of people being bamboozled, misled, ripped off, and left with sites riddled with dodgy backlinks, poor optimisation, and woeful rankings. So what do we do? How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less. Today, I'm chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you're looking for an agency, you find a good one. And if you are an agency you sustain a good reputation. Tune in to learn: What led Mathew to seeking an SEO agency for help What you should have set up before contacting an agency for SEO assistance The key things to look for when choosing an SEO agency How important is it for you as a customer to know SEO terminology "Red flag jargon" you should look out for How you can participate in the ongoing process The best way to know your money is being spent well Alternate models: What they are and the benefits of each

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a different country to where you're located then it might be the right time to think global. In this episode I'll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip-top condition. Tune in to learn: When should you worry about international SEO. How to structure your site for International SEO best practice. What is Geotargeting and how should you be using it. What to look out for when formatting your site for a country. Which signals Google uses to understand the countries you're targeting. The importance of backlinks on international SEO. Tips on how to win links in other countries. How to handle local search engines like Yandex in Russia and Baidu in China. Tips on international SEO for e-commerce businesses. What are the biggest mistakes businesses make with International SEO. The best ways to measure your international SEO success. Show notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/ Website: www.therecipeforseosuccess.com.au

I was lucky enough to score an interview with one of my all-time SEO heroes, Mr. Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heartthrob! Is it possible for small businesses to DIY their SEO? Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources? What are you top five tools that every search marketing or digital marketing business type must use? If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content? There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won't work in a crowded market? What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank? Why is it so hard to rank for a keyword with a new page when you're already ranking for it with an existing one? Does social media impact my ranking? And which social media channel should I invest my time in? What tips for an AU business wanting to appear in the US rankings? How will live streaming affect SEO? Do weak pages on your site damage the strong pages, should I kill off all my weak pages? What was the one business decisions (mistakes) that you wish you could go back and change? The truth is you're a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention? Show notes: http://www.therecipeforseosuccess.com.au/seo-small-business-interview-rand-fishkin/ Video: https://www.youtube.com/watch?v=jW5tOXslB5Q Website: www.therecipeforseosuccess.com.au

If you have any suggestions for guests or topics for next year, email [email protected], fill out the contact form on www.therecipeforseosuccess.com, or leave a comment in the I LOVE SEO Facebook group.

Encouraging loyalty over quick sales In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. Today we're talking to Bec Slack, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an online educational toy store co-owner. We'll talk about the challenges she faced taking on a pre-existing business, and if learning SEO and Digital Marketing for a toy store is all fun and games. Useful Resources Recipe for SEO Success Course The Digital Masterchefs Shop app Head to episode notes: https://therecipeforseosuccess.com/reality-seo-bec-slack-why-customer-care-is-everything/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Finding the right words to help your customers find you Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content? It's all in the words, my friend. You might even say that words are the KEY. And that's why today we're revisiting the topic of Keyword Research. Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions. Understanding concepts like user intent, volume, traffic, click-through rate, keyword difficulty, and knowing when it's best to go short or go long is all part of your SEO strategy. So today we're going to dig deep into smart keyword research, and how to get the right audience to your website. An audience that engages, and buys. Tune in to learn: What a keyword is The difference between short and long-tail keywords Why you should rank for hundreds of keywords, not just one Different keyword list brainstorming techniques Narrowing it down: how to settle on your chosen keywords What keyword grouping is, and how to find your focus keyword Best methods: research a mega list of keywords for your site, or focus on a page by page (or product by product) basis Ranking myths: Why using the same keyword on every page won't necessarily help you rank for it Ranking myths: Why you don't need to use "near me" as a keyword in title tags and on page to rank for Near me searches. Handy keyword research tools to save you time Kristal's top keyword research tips Useful Resources Ask.com Answer The Public Keyword shitter Ubersuggest SEMrush Conductor Free Chrome extensions SEO Pro SERanking – SEO Grouping Tool Google Trends Google Search Console SEO Nibbles 10 Day SEO Challenge Tackling Common Google My Business Queries with Ben Fisher Head to episode notes: https://therecipeforseosuccess.com/keeping-up-with-keyword-research-with-kristal-audain-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Drawing in customers with keyword research and colourful prints Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing. Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners. Because secretly, I long to have a shop. I mean I have 3 already, but they don't sell real things, like pottery hedgehogs or homemade soup. But Keneena Fanning does have a real shop - Kablooie! And today we're going to learn all about it and discuss the highs and lows of walking her fashion label down the SEO runway. Useful resources Recipe for SEO Success Course The Digital Masterchefs Head to episode notes: https://therecipeforseosuccess.com/reality-seo-keneena-fanning-putting-seo-back-into-sustainable-fashion/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Getting cosy with data to make better content Do you love tracking trends, dissecting data, or rolling in results? Then I've got a treat for you. Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app. While I find it easy to get lost in data-tracking, it can be difficult to know what is worth paying attention to, and what's just a long list of numbers. So let us go forth and learn which parts of the Google-beast we can turn into juicy, flavourful SEO nuggets and rich content marketing strategy bites. Tune in to learn: What Google Search Console is all about Why the data is so valuable for our businesses How to use the data to gain a competitive advantage How to use the information to target different stages of the buying journey Three areas of GSC you should be looking at How to use the new GSC insights feature How to use the data to create content for frequently asked questions Noah's top Google Search Console tips Useful Resources Google Search Console Google Search Console training and tools Best Practice Google Analytics: How to boost your business with Ray Pastoors Hot Copy Podcast The Kate Toon Show Head to episode notes: https://therecipeforseosuccess.com/harnessing-the-power-of-google-search-console-with-noah-learner/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Putting away the prescription pills and picking up SEO stats In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. And sometimes my courses and resources have the power to turn normal business humans into digital marketing beasts! As so with Crystal Wong, a kindred SEO-loving soul. Today we're talking to Crystal about how she went from working as a Pharmacist to an SEO consultant, and the challenges she's faced along the way. Useful Resources Digital Masterchefs Recipe for SEO Success Course Head to episode notes: https://therecipeforseosuccess.com/reality-seo-crystal-wong-from-pharmaceuticals-to-seo-guru-how-i-found-my-dream-job/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to maintain and optimise your GMB profile When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget project, people. Much like planting a bushy hedge, your GMB listing needs love and attention. Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowering promo. Occasionally you get pests or spammy reviews, and you need to know the best way to treat them, organically of course. Is the bush analogy wearing thin yet? I don't think so. Anyhow, today we're going to be looking into some of the common questions that arise and how to make your Google My Business profile bushy and flourishing. Tune in to learn: How smart businesses are using their Google My Business listings to stay on top and win more business Why your business may not be showing up in GMB How to stay in Google's good books by following the Google My Business Compliance Guidelines How to tackle spammy listings and reviews What to do if a genuine review is removed by Google How to reinstate your listing if it has been suspended Useful Resources Google My Business GMB Spy Grappling Google My Business with Daniel Lamb Head to episode notes: https://therecipeforseosuccess.com/tackling-common-google-my-business-queries-with-ben-fisher/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Using science to align your brand with your business goals and boost your bank balance. What do you think about when you think about brand? A sexy colour palette, logo, a particularly snazzy font? Obviously, branding is way more than that. But it's amazing how much the colours, or logos we use can impact how our customers see us. And of course, there's actually a psychology behind branding that uses science to match your brand, to your business goals, and your mindset. And if you get strategic about your brand, it can of course build a bulging bank balance. So today we're straying slightly away from the SEO path to talk about brand psychology. Tune in to learn: What brand psychology is How to use science to make your brand more appealing How your brainpower and senses impact your brand and business How multiple senses can be used in marketing Why it's vital to be consistent in your branding How science influence the colours and fonts in your brand Lisa's top tips on branding Useful Resources Online colour wheel Brand Sense by Martin Lindstrom – Sensory Branding The Choice Factory by Richard Shotton – Behavioural Psychology for Branding & Marketing Thinking, Fast and Slow by Daniel Kahneman – How our Brain works The Relationship Between Personality Type and Color Preference For Color Combinations by Lynessa Rico, Ph.D. The Chicago School of Professional Psychology Head to episode notes: https://therecipeforseosuccess.com/the-science-behind-brand-psychology-with-lisa-galea/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Get found across the board Pinterest, remember that? I used to use it yonks ago to plan my kid's birthday party, or to mood board my latest decorating project. But I never took it seriously from a business point of view. And maybe I should have done. For those living in a hole, Pinterest is a social media platform that allows users to "pin" images and articles to their board. People set up boards for anything from outfits to holiday destinations, makeup ideas, to dream cars. But as well as a fun way to be creative, it can also be an incredible business tool for getting all kinds of products and services found online. So this week we're pinning our hopes on our Pinterest expert to tell us how to use this platform to boost our website traffic and our sales. Tune in to learn: Pinterest: What it is, who uses it, and how long it's been around. What makes Pinterest so valuable to businesses How Pinterest can work for your service-based business What being a Pinterest SEO means Algorithms: Pinterest vs Google How to get started on Pinterest today Simone's tips for optimising your Pinterest account Useful Resources Tailwind Pinterest Academy Pinterest Trends Tool Pinterest Chrome Extension Head to episode notes: https://therecipeforseosuccess.com/pinterest-how-to-use-pins-to-boost-your-brand-with-simone-pavils/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course