The Recipe For SEO Success Show

Boost your marketing strategy with the right SEO data Grappling the Google SEO beast takes time and effort, I know. Once we've started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data and all the data lives in different places.] You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke. Then we have to spend ages trying to make sense of it all. Before we know it, we're down the SEO data rabbit hole. Or if you're like me, you give up and go and fiddle with Instagram instead. So imagine if there was a tool that could pull all your relevant SEO data into one place. A tool that allowed you to see all the information you need to know quickly and easily. You'd finally have the SEO superpowers you need to make useful, strategic decisions about your marketing efforts. Well, that tool exists and today we are talking about it. Get ready! Tune in to learn: Why SEO data is important to your business Which core metrics you should be looking at Which SEO tools will give you the data you need How to create a strategic Google Search Console SEO report How Supermetrics can save you time, make better business decisions so you can focus on the right stuff How to set up with Supermetrics, and what kind of reports it delivers How useful running Google Ads alongside your SEO strategy is Anna's tip for analysing your SEO data and making good marketing decisions Useful Resources Google Search Console Bing Webmaster Tools Ahrefs SEMrush Supermetrics Templates Google Sheets Templates Data Studio Dashboard Templates Google Search Console Analysis Template Supermetrics Support Technical SEO audit blog Organic keywords Template Marketing Analytics Show Head to episode notes: https://therecipeforseosuccess.com/how-to-analyse-seo-data-and-create-seo-reports-with-supermetrics-with-anna-shutko/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

WordPress websites and SEO mistakes that sap your Google juice. Do you have a website? Congratulations. Give yourself a little pat on the bottom. You could already be on Google's radar. Maybe. Because building a website is one thing, but building an SEO-friendly website is quite another. Today I'm talking about WordPress websites and avoidable SEO mistakes I often see. Mistakes that kill your flow of Google juice and ruin your customer karma. I'll take you through what to avoid, how to fix past errors, and how to ensure you have a good flow of Google love to your site. Tune in to learn: What is WordPress and why is it awesome? The most common mistakes we see with WordPress websites How to fix those SEO errors WordPress themes that help avoid mistakes Things to know about Gutenberg and WordPress More about WordPress website technical audits and support Useful Resources How to set up an SEO-friendly WordPress site Recipe for SEO Success Course SiteGround – Web hosting WP Engine – WordPress hosting Kinsta – WordPress hosting Divi – WordPress Themes Yoast – SEO Plugin Gutenberg – Plugin TinyPNG – Image smusher Head to episode notes: https://therecipeforseosuccess.com/wordpress-websites-sidestepping-the-common-mistakes-with-tony-cosentino/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Common mistakes that will drag down your conversions So perhaps you're a new business considering taking the plunge into the Shopify pool. Or maybe you've taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch. And no matter what you're selling – whether it's fun pool floaties, funky garden gnomes, or eco-friendly fashion – you know you need to rank well on the search engines to reach new customers. So today I'll be chatting with my favourite Shopify pro, Kerri Bennett, and we'll be covering the top ten mistakes people make on Shopify and how you can avoid them. Tune in to learn: What Shopify is The importance of choosing the right theme Why your theme needs to be mobile-friendly What benefits Shopify has over WordPress How to navigate the app store Why you should be putting more attention into your collection pages How many H1's are the right amount. What steps you should be taking for SEO Why bigger isn't necessarily better with your images When you should upgrade your theme version. How to preserve your theme before adding new apps or changes. Useful Resources Judge.me – Product reviews Recipe for SEO Success Course SEO-friendly product description template GTmetrix – Website performance monitoring tool Pingdom – Website performance monitoring tool Lighthouse – Chrome extension JSON-LD for SEO – Shopify App Head to episode notes: https://therecipeforseosuccess.com/shopify-seo-top-10-mistakes-to-avoid-with-kerri-bennett/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Using short, snappy videos to your advantage Tik Tok. It's the widely talked about short-form video sharing platform. Most think it's for bright young things, who can dance about and skateboard off high things. While it's mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day. It's also hugely powerful for business. IF… you know what you're doing. Today we're straying from the SEO path to talk Tik Tok and how you can use this to your advantage. Tune in to learn: Tiktok: What it is, and how it can help your business What makes Tiktok unique from other video-sharing platforms How secure Tiktok is, and alternatives (eg. Reels) How to get started making your first TikTok Advice for getting your videos seen How product and service based businesses can appeal to their audiences Useful Resources Pomplemousse on Tiktok Gary Vee on Tiktok Head to episode notes: https://therecipeforseosuccess.com/tiktok-for-business-and-the-reels-alternative-with-dawn-lewis/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can't see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results. But today I'm talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website. Tune in to learn: What SEO forecasting means Where to start when planning an eCommerce SEO campaign. The two main ways to increase your site traffic. Tips to get more clicks on existing results with Click Through Rate (CTR) Optimisation. How you can project CTR-based traffic increases. How you can project future financial gain, and which tools can help. How seasonality can affect your projections. The differences between projecting for service-based businesses and eCommerce businesses. Useful Resources Ahrefs Google Search Console SEMrush Head to episode notes: https://therecipeforseosuccess.com/seo-forecasting-how-to-predict-and-plan-the-future/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

What shows up in the results, and why Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we're going to take you through it. Step by step. Element by element. We'll name them, explain them and tell you how to optimise for them. By the end of this episode, you'll be a SERP Pro! Tune in to learn: Which factors impact personalisation. The increase in ads on Google. Different Snippet types and how to nab them. What the local pack is and how it's influenced by user location. What the knowledge graph panel is, Which searches spawn a knowledge graph panel Alan's tips for creating a combo with your title tag, meta description, and URL that drive ranking and click-through. Head to episode notes: https://therecipeforseosuccess.com/dissecting-the-search-engine-results-page-with-alan-bleiweiss/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to get started, not get stuck in and how to turn it to your digital marketing advantage. Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it's a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block. Clubhouse. Some of you may already have dipped your toe in the Clubhouse pond, only to discover it's full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands. Some of you might have discovered amazing new connections and chums to banish the loneliness. Or perhaps you think it's a social media app too far and really can't be arsed. Or you're on Android and just have to wait. But in this episode, I'm going to give you the ultimate guide to Clubhouse. How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage. Tune in to learn: What is Clubhouse? The language and etiquette of the platform How to get started How to write your bio How to moderate a room How to start a club and moderate a room Who to follow How to improve your Clubhouse confidence How to use Clubhouse to build your brand Useful links Clubhouse app Your first 7 days to Clubhouse Guide Digital Masterchefs Misfit Entrepreneurs on Facebook Request a club Link Tree Title Generator Head to episode notes: https://therecipeforseosuccess.com/clubhouse-the-ultimate-guide/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. "One-time application, the results will shock you!" If it sounds too good to be true, it probably is. Some will tell you what you want to hear, with the hope that you won't actually look into the results too closely. So how do you find a solid, trustworthy SEO Agency? How much SEO knowledge should you have before hiring one? Today I'm going straight to the source to get the inside scoop from a real, live founder of an SEO agency. Tune in to learn: What services SEO agencies provide How Alex went from an SEO newbie to founder of a digital growth consultancy. Common misconceptions about SEO agencies How competitive the world of SEO Agencies is What to look for in a reputable agency Red flags to avoid in SEO services providers Useful resources SEO Nibbles course How to be a 'misfit entrepreneur' Kate Toon on The Growth Manifesto Podcast Recipe for SEO Success Course Head to episode notes: https://therecipeforseosuccess.com/confessions-of-an-seo-agency-founder-with-alex-cleanthous/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things. This week I'm talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs. Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations. Today we're talking about Gavin's ongoing relationship with digital marketing, the highs, the lows, and how he's kept the passion alive all these years. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-gavin-hodgins-how-i-fiddled-with-my-digital-marketing-rudder-in-2020/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Spreading your digital marketing eggs across multiple baskets Google has been making headlines here in Australia, the news corporations aren't happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying no, you want us to pay? We'll go away. So what would happen if Google left Australia? In today's bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours. Tune in to learn: Why news sites are unhappy with Google Why Google might pull their services from Australia, and what will happen if they do Why you should do more for your site than just SEO Why you should diversify your digital marketing across different platforms Why you need to build brand recognition by getting your brand seen and heard across the web Why having back-up marketing strategies is vital Useful links Free SEO Nibbles Course I LOVE SEO Facebook Group The Digital Masterchefs The Recipe for SEO Success Course 10 Day SEO Challenge How to build an SEO-friendly WordPress Website Head to episode notes: https://therecipeforseosuccess.com/bonus-ep-what-happens-if-google-leaves-australia/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You're not doing anything with the data. In this week's episode, we're going to dig deep into Google Analytics, the important metrics, and reports that actually matter. But more importantly, we're going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION! Tune in to learn: What is data analytics? Best practice tips to make the most of your Google Analytics setup. Which metrics you should pay attention to. How to make the most of the Google UTM URL Builder to better track your online activities. Why it is important to use analytics to track your own marketing efforts. Understanding marketing attribution and the multi-channel funnel attribution tool. Useful links Google Analytics Google UTM Builder Bitly Your Guide to Google Analytics 4 Head to episode notes: https://therecipeforseosuccess.com/best-practice-google-analytics-how-to-boost-your-business-with-ray-pastoors/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I'm over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It's not happening here. And also the predictions are always the same. Voice search will be bigger. Optimise for EAT. SERPs will change. Schema blah blah blah. Obviously, we have the page experience update coming in May 2021 but we've covered that in our episode with Peter and we'll do more around that time. And here's another thing. The more SEO changes the more it stays the same. And most people (and yes I know it's not all) are not even getting the basics right, so there's no need for them to get sweaty about all the complex next-level stuff. In this episode to kick off 2021, I'm speaking to one of my fave SEO experts (and one of the few funny ones) Cyrus Shepard about why we should get back to basics with SEO. Tune in to learn: Why simple SEO factors matter, and which should come first Whether you should target keywords What "fresh" content is Why unique content is still important The purpose of crawlability, crawl budgets, and 404 redirects How relevant backlinks are to Google Useful links Links as a ranking factor SEO Nibbles Course 10 Day SEO Challenge Recipe For SEO Success Course Hot Copy Podcast Kate Toon Show Head to episode notes: https://therecipeforseosuccess.com/super-simple-seo-in-2021-with-cyrus-shepard/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Simple changes to deliver more customer engagement By now I'm guessing you've probably heard of Google My Business, it's Google's free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more. It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand. But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information. If we invest a little time and effort Google My Business can become a powerful way to increase customer engagement and ultimately make more moolah, and in today's pod, we're going to share 10 top tips on how to make your listing pop! Tune in to learn: Top 10 Google My Business Tips on: Setting up your GMB page Using the category feature Responding to reviews - good and bad The benefit of adding images Why your information should be consistent across platforms and updated Why the messaging feature is important Useful resources Google My Business set up Citation inconsistency is the No 1 Issue affecting Local ranking Google My Business Messaging function Review Trackers Survey Template to respond to reviews: "Hey, thanks NAME for your review. If you'd like to chat, feel free to call on this number XXXX XXXX. Sorry that you had a bad experience." Head to episode notes: https://therecipeforseosuccess.com/grappling-google-my-business-with-daniel-lamb-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does Google. I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill. And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor. And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they're kind of nifty, and also kind of impossible to understand! But fear not, today I'm talking to Peter Macinkovic about how to understand Google's web speed reports, and how to use them to turn your website turbo. Tune in to learn: What site speed reports are Understanding and interpreting reports How Google measures the speed How site speed impacts your Google ranking Report Opportunities: what they mean and how to enact them Report Diagnostics: what they mean and how you can adjust your website. Tips for using Google Page Insights Tool Useful resources Google Page Speed Insights Cloudflare Cloudflare APO Cloudinary SiteBulb Kinsta WP Engine SEO Meetup Melbourne – Youtube Head to episode notes: https://therecipeforseosuccess.com/understanding-googles-web-speed-report-with-peter-macinkovic-techie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Finding the most effective form of your content Do you ever have trouble making decisions? I know I do. Should I wear red or blue? Boots or joggers? Do I feel like strawberry ice-cream or chocolate? When you're trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. Suddenly the choice between red and blue could make or break your click-through rate. Today we're going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down. Tune in to learn: What is SEO A/B testing Why split-testing is important How SEO A/B testing differs from Conversion Rate Optimisation (CRO) What kind of content you should be testing Why A/B testing is a must for eCommerce stores Why SEO A/B testing is a big part of the future of SEO Useful resources SEO-friendly product description copywriting template Google Optimise Recipe episode: What is Google Optimise and why use it? Head to episode notes: https://therecipeforseosuccess.com/split-testing-for-visibility-and-conversion-rates-amanda-king-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Keeping Customers On The Line After You've Reeled Them In So there are an awful lot of us doing the do. Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way. But how do you keep your customers' attention once they do actually show up? How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again? How do you lure them into your sticky tube, so to speak? Today I'll be addressing all of that with the help of my excellent guest Talia Wolf, as we talk about sales funnels. Tune in to learn: What sales funnels are, and how they can convert your customers What a conversion optimization expert does How to optimise your landing page without completely redesigning it Ways to use emotional targeting in your marketing The purpose of a Thank you Page Tips for developing your email marketing campaign Useful resources GetUplift SEO-Friendly Podcast Template How to create a Lead Generation Checklist Worksheet Email Sequence Template Hot Copy Podcast Head to episode notes: https://therecipeforseosuccess.com/how-to-create-high-converting-sales-funnels-with-talia-wolf/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Making your content more accessible One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world's population is deaf or hard of hearing. But did you also know that around 85 percent of humans watch videos with the sound turned off? Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue. So that beautiful video you've made might not be getting the love it needs simply because you forgot one vital element. CAPTIONS! Today I'm chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard. Tune in to learn: What captions are, and why they're so important Ahmed's favourite captioning tools How YouTube, Facebook and Vimeo handles captions Should we rely on the platforms for captions? What people forget about when it comes to having quality captions Non-video uses for repurposed or reused captions What to consider when creating captions Useful resources Clipomatic Rev Otter.ai Head to episode notes: https://therecipeforseosuccess.com/how-captions-can-dramatically-increase-your-video-audience-with-ahmed-khalifa/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

It's not just business, it's personal In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I'm talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast. Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses. Today we're talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces. Useful resources Property investment for beginners checklist Head to episode notes: https://therecipeforseosuccess.com/reality-seo-finding-your-digital-marketing-voice-with-jo-violeta/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to set up the right online campaign for your business Ads – they're inescapable. I read once that the average person sees 5000 ads every single day. What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros. More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don't even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret. In this episode, I'm going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk. Tune in to learn: What it means to run a digital marketing campaign What are the perks of advertising on: ○ Facebook ○ Youtube ○ Google What are the best marketing strategies for each platform How many platforms you should target with your ads Which common money-wasting mistakes to avoid Head to episode notes: https://therecipeforseosuccess.com/paid-advertising-how-to-use-multiple-platforms-to-increase-your-sales-with-ilana-wechsler-techie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Wheeling customers all the way to checkout Selling online is tough. With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store. But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash? How do you persuade with amazing product descriptions? What strategies can you use to make the first sale? How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more? Today we're talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling! Tune in to learn: What eCommerce conversion optimisation is, and what it applies to Key metrics you should analyse when creating an eCommerce growth strategy for your store How to optimise an eCommerce store's average order value Ways to make email opt-ins and pop-ups more effective Encouraging your store's email list growth What steps you can take to spruce up an abandoned cart email sequence Setting up an email retention strategy that works Useful resources Kate Toon Klaviyo Head to episode notes: https://therecipeforseosuccess.com/how-to-dramatically-increase-your-ecommerce-sales-with-brynley-king-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

You gotta love YouTube The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients. Getting your lovely little face onto people's screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer. Today we're talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo… Tune in to learn: Should everyone be on YouTube? What the fundamentals of a successful YouTube channel are (the three C's of YouTube). How to create a YouTube strategy based on Keyword research. Optimizing your Titles, Tags, and descriptions based on Keyword research. Improving your click-through rate. Optimizing for watch time and session time.

Lure the SEO beasts your way with freshly optimised juice Selling your products and services online can be tough. Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors. But don't fret! I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game. Tune in to learn: How COVID-19 has changed eCommerce SEO Why SEO is vital to any eCommerce site How to optimise your images for prime SEO goodness What new SEO trends have sprung up in 2020 How to come out on top for SEO ranking on Amazon If content on our own site and on Etsy and Amazon is considered duplicate content What automation through longtail and AI is, and how it can make a difference to your SEO strategy. Useful resources SEMrush FAQ SCHEMA plugin for Wordpress Head to episode notes: https://therecipeforseosuccess.com/2020-ecommerce-seo-trends-you-cant-afford-to-ignore-techie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Scrubbing up your Brand SERP to make a good impression In this tech-crazed day and age, we often Google first, and ask questions later. When we find new business, product, or service, we want to know what the search engines, and the entire world, think of it. And we want to know NOW. But more importantly, we want to know the brand behind the product or service. The who behind the what. And of course, being found for who you are will always be easier than being found for what we do. And that's where improving your BRAND SERPS can help. Today I'm chatting with Jason Barnard to find out how you can make your brand SERP as sexy and alluring as a porch light is to a moth. Tune in to learn: What is a Brand SERP? Who searches exact match brand names? What does Google display Why using the default option isn't always best. How to make your SERPs sexier. How to use the insight gained from your results. How the knowledge graph can improve your brand SERPs Useful resources Kalicube GS Location Changer (Extension) Head to episode notes: https://therecipeforseosuccess.com/your-brand-serp-is-your-new-business-card/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Get your head in the game so you can maintain your brand integrity Personal branding is scary. You don't want to step out from behind your brand. And if you do, you have questions. How much do you need to share? How personal is a personal brand? Do you need a brand for your business and for you? And does it really make a difference to the bottom line? We'll find out all this and more on today's episode Tune in to learn: Why Clarity is the first step towards building a personal brand What role Confidence plays in your messaging Whether Consistency is really important How to measure the results of your personal branding What are the downsides of personal branding What are the positives of personal branding Useful resources The Personal Branding Project Head to episode notes: https://therecipeforseosuccess.com/the-five-cs-of-personal-branding-with-kat-elizabeth-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Or how to market a podiatry business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony! Useful resources Google my Business Head to episode notes: https://therecipeforseosuccess.com/reality-seo-how-rudo-makuyana-is-dipping-her-toe-in-the-digital-marketing-pond/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights It's that time again. SCHEMA TIME. Yes, we're here for another soiree with Schema. You're a little familiar with it at this point. You've eyed each-other across the room. You've heard your peers mention "markup'' in hushed, worried tones. It's time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool. I know many of us put Schema in the too hard basket, but no more, I have a very special guest who's here to make schema as easy as falling off a greasy log. Even for the technically challenged. Ready? Let's get stuck in. Tune in to learn: What is Schema, and why is it important? How to check for pre-existing schema on your website How schema factors into Google rankings How to effectively use Schema.org Why you should be linking schemas, and how to do it Do it yourself - how to build schema, and how to fix common problems as they arise Useful resources Schema Mark App Schema testing tool How to add Divi to a WordPress site Product schema for Shopify Schema plugins for WordPress Head to episode notes: https://therecipeforseosuccess.com/schema-secrets-revealed-with-shay-ohayon/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Tool free SEO for the budget conscious When it comes to running your own business we have to wear so many different berets. We have to be accountants, project managers, salespeople, and digital marketers. And it's a tough gig. So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle. Floundering, wasting money, getting ripped off, missing the basics. So today I'm chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we're going to share the top mistake we see every day and how to avoid them. Tune in to learn: Why metrics matter Why you need to know your peeps How a lack of business confidence could be affecting your digital marketing Why knowing your numbers is vital Why relationships count How to understand yourself and your brand How to market yourself without arrogance Useful resources 80/20 Sales and Marketing Book 3 Big Rocks video Profit first book Head to episode notes: https://therecipeforseosuccess.com/10-small-biz-digital-marketing-mistakes-and-how-to-avoid-them-with-louisa-dahl-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Learning sparkly digital marketing skills In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I'm talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs. Anu runs a successful online jewellery store called Bidiliia, and today we're going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved. Useful resources Bidiliia Website Head to episode notes: https://therecipeforseosuccess.com/reality-seo-anu-sawhney-learning-to-stand-on-your-seo-feet/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How Campfire Treats become top dog in Google In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand These shorter episodes will include practical DOABLE advice and tips from people just like you. This week we're talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I'll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions. And guess what? It paid off. Get ready to be blown away by his amazing results. Useful resources Google Search Console Head to episode notes: https://therecipeforseosuccess.com/reality-seo-marko-wittich-the-secrets-of-shopify-success/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Tool free SEO for the budget conscious One of the hardest things about DIY SEO is affording all the tools. We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands. On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you're a solo business person. But what if there was a way to do DIY SEO without spending all that cash. Today we're talking about how to do your SEO without the fancy tools. Tune in to learn: We will look at how to use the browser and the built-in dev tools to get some SEO work done: Do we need fancy tools What are his top free tools How do we test speed without a fancy tool How do we test crawlability How to we check ranking and keyword data How do we check backlinks Useful resources Screaming frog Google Search Console Pingdom Site Speed Check GT Metrics SEO Meta in 1 Click Hemingway App Surfer SEO Traffic Think Tank Saijo's best SEO tools Head to episode notes: https://therecipeforseosuccess.com/how-to-do-seo-without-the-fancy-tools-with-saijo-george/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to make webinars your number one lead generation tool Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work. Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to? Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us. Tune in to learn: How to get started with your first webinar. How to use webinars to build your email list Why webinars are the #1 sales conversion tool for any product How to market your webinar for free- How to use webinars as a product to sell your audience How to use webinars as a customer retention tool Avoiding rookie mistakes Different and new ways to do a webinar to appeal to different audiences Tips for the non-tech Head to episode notes: https://therecipeforseosuccess.com/webinar-101-how-webinars-can-boost-your-business-with-omar-zenhom-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today I'm talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he's not actually that old, but he has an air of Doctor who about him if you ask me. I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I've ever been too. High praise right? So today on the podcast I wanted to ask Jono a big question. We're all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine. So what actually happens when all our websites are fixed? What will we do then? In this episode, we'll think about the future… and what it means for the average Joe or Johanna. Head to episode notes: https://therecipeforseosuccess.com/what-happens-when-everybodys-website-is-fixed-with-jono-alderson/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Featured snippets, some love them, some hate them. For some, they're a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys. For others, they're Google scraping our content and denying us click-throughs. Today we'll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion. Tune in to learn: What are featured snippets Types of snippets (old and new) What triggers Google to show a featured snippet Benefits beyond 'position zero' How being featured relates to traffic and click-through Why voice search is important How to get there, and make it 'work' for you Useful Resources Moz website Answer the Public Quora Head to episode notes: https://therecipeforseosuccess.com/how-to-win-featured-snippets-the-ultimate-guide-with-britney-muller/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

And why great courses are not passive, they're supportive People say that everyone has one good book in them. Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources? Having created oodles of online courses myself, it's a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more. So today we're straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses. Tune in to learn: How to leverage your existing content How to make your content easy to consume Why getting the damn thing "online" is the hardest part of launching your online course What's the "right" opt-in for your course Live launch vs evergreen course How much support your course needs to give How to price your course Why perfection isn't necessary but basic requirements must be met Useful resources How to create a bum clenchingly awesome ecourse How I sold out my eCourse in 12 hours 5 big fat lies about eCourses SEO Nibbles 10 Day SEO Challenge Head to episode notes: https://therecipeforseosuccess.com/how-to-launch-and-run-a-successful-online-course-with-sam-winch/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Or, why SEO must be part of your marketing strategy In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses. Useful resources Google Search Console Head to episode notes: https://therecipeforseosuccess.com/reality-seo-amy-annetts-how-to-be-a-truly-holistic-marketer/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How a non-techie marketing manager transformed her business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their businesses and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-belinda-austin-know-yourself-know-your-audience-build-your-brand/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

My low down on what's coming our way this year Today I've dusted off my crystal ball and I'm sharing my predictions for how the digital will develop in 2020, What's going to happen in the world of Google? What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on? Which platforms should we be using? What are the big trends? And what can we PLEASE ignore! I'll also explain what I'm focusing my efforts on for my six, or is it seven, websites in 2020. Tune in to learn: Why position zero matters What BERT means for user optimisation How EAT is going to impact your business How to have a bold brand that stands for something Why your UX can't SUX Why you need to get your bots ready How video is going to change your business life And my biggest overarching trend for 2020... #showthechaos Useful resources Clever Copywriting School Voice search stats Persado Podcasting insights Artifact UK study Sprout social Vincenzo Rilli Google Bert update Zero click searches Spark Toro SEO Nibbles 10 Day SEO Challenge 5 Tools to track your brand mentions Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-predictions-for-2020/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast Series 2 is going to be bigger, better and a little more regular.

Let's be honest, most of us are scared of SEO agencies. We've heard too many horror stories. Of people being bamboozled, misled, ripped off and left with sites riddled with dodgy back links, poor optimisation and woeful rankings. So what do we do? How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less. Today, I'm chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you're looking for an agency, you find a good one. And if you are an agency you sustain a good reputation. Tune in to learn: What led Mathew to seeking an SEO agency for help What you should have set up before contacting an agency for SEO assistance The key things to look for when choosing an SEO agency How important is it for you as a customer to know SEO terminology "Red flag jargon" you should look out for How you can participate in the ongoing process The best way to know your money is being spent well Alternate models: What they are and the benefits of each Useful resources Meetup SEOmeetup Head to episode notes: https://therecipeforseosuccess.com/how-agencies-can-suck-less/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Preparing your website for Global SEO domination International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a different country to where you're located then it might be the right time to think global.In this episode I'll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip top condition. Tune in to learn: When should you worry about international SEO. How to structure your site for International SEO best practice. What is Geotargeting and how should you be using it. What to look out for when formatting your site for a country. Which signals Google uses to understand the countries you're targeting. The importance of backlinks on international SEO. Tips on how to win links in other countries. How to handle local search engines like Yandex in Russia and Baidu in China. Tips on international SEO for e-commerce businesses. What are the biggest mistakes businesses make with International SEO. The best ways to measure your international SEO success. Useful resources Moz International SEO Best Practices The Guide to International SEO – Just getting acquainted with international SEO? Start here. The International SEO Checklist – Aleyda Solis walks you through everything you need to know to get started with international SEO. International SEO – Google Technical Support Head to episode notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

I was lucky enough to present at Yoastcon in the Netherlands, so thought I'd do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too. Tune in to learn: What is DSA? How to find out what's holding your customers back What's the most important aspect of branding? What are progressive web apps? How digital marketing is converging. Why you need to get rid of some of your pages Why you need to take a step back to look at your values Why page speed still matters What's the biggest thing with WordPress site's coming up? Why it's better to follow the path less trodden

Why you shouldn't ignore this search engine Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.com) is it really worth the effort? In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach. Tune to hear why you need to give Bing a second look. Tune in to learn: What is Bing's Market Share in Australia? Is doing SEO for Bing the same as doing SEO for Google? What role does Schema play with Bing? Does Bing use Meta descriptions to rank sites? Does Bing use speed as a ranking factor? Does Bing care about secure sites? What can Bing Webmaster tools help us with? More about Bing's SEO analyzer Tips on setting up Bing Places Profile What's the best way to check rankings on Bing? Where is Bing focusing resources in the next year? What Fabrice recommend as your first three steps with Bing? Useful resources Bing Blogs (Webmaster) Bing Markup Validator Bing Marketshare Bing Places Bing SEO Analyzer Head to episode notes: https://therecipeforseosuccess.com/bing-introduction/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Crawlability is super important for your website. Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial. We don't want duplicate content and we don't want oodles of pointless pages and archives being crawled. We want slick, efficient, uber crawlable websites and today we'll be going through how to make that dobable. Tune in to learn: What crawlability is and why it matters The meaning of crawl budget How often Google crawls your site How you can get Google to crawl your site more The key elements of crawlability How to handle password protected content Zombie pages and how to deal with them Best tools to crawl your website How to handle 404s and 301 redirects Dealing with duplicate content Useful resources Yoast SEO plugin 301 Redirect plugin Screaming Frog Head to episode notes: https://therecipeforseosuccess.com/crawl-efficiency-how-to-help-google-slip-through-your-site/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently. Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas. I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing - and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners. It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy! Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How having a solid video strategy can turn your stories into sales Video has been around long enough now that people have cottoned on to it being a great tool for business. Everyday, I see more and more people getting in front of the camera to share their stories and expertise. And everyday, there's an increase in below average videos being posted across the interwebs. Today, I'm joined with Ben Amos to help you combat the battle of the average. Ben we'll explore why Video strategy is the game changer and how you can use one to stand out from the masses. Tune in to learn: How push through not wanting to make videos at all? How to come up with good story ideas The types of content that help build awareness Content that converts on video What the structure is of a great video Things to avoid when storytelling The seven types of story Easily accessible tools for creating killer videos Useful resources Video Script Template Adobe Spark Rode Video smartLav KineMaster Splashio iMovie Head to episode notes: https://therecipeforseosuccess.com/from-storytelling-to-selling-developing-a-full-funnel-video-strategy/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to find influencers and make them work for your business. You might have heard the term influencer marketing.You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story.But it's a teeny bit more complicated than this.An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions.It can also be a bit flat flop! In this episode I chat with highlighly acclaimed digital marketing expert Jeff Bullas on how to get started in the somewhat scary world of Influencer marketing. Tune in to learn: What influencer marketing actually is How influencer marketing works How effective influencer marketing can be What are the different types of influencers What does an influencer actually do How much does it cost How to contact an influencer How to know if your campaign has worked? Useful Resources Influencer marketing guide Head to episode notes: https://therecipeforseosuccess.com/influencer-marketing-a-beginners-how-to-guide/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How Tim deals with haters and what he'd change about Ahrefs So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that. And instead we're going to talk about the Ahrefs tools, what it does, and also some kind of sticky questions which I'm wondering if Tim is going to be comfortable answering. We have some questions for Tim himself about what it is to be a well-known figure in the SEO industry. So this is going to be a great episode. Get your ears ready. Tune in to learn: What personal skills have given Tim the edge How Tim deals with online abuse What does Ahrefs do that no other SEO software does Why doesn't Ahrefs have an affiliate program Why Tim chose Ahrefs over any other software company What's the one thing Tim would change about Ahrefs Useful resources 9 Things only Ahrefs can do Head to episode notes: https://therecipeforseosuccess.com/the-ultimate-content-marketing-qa-with-tim-soulo-from-ahrefs-episode-2/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Also, why Tim is going to live in the woods and work on his beard Content marketing is something we know we should all do, but it's so overwhelming many of us don't know where to start. So today, I'm delighted to have Tim Soulo from Ahrefs on the podcast, he's Marketing lead for this leading SEO software Tim and his team consistently pump out amazing shareable content that builds brand awareness and authority. In this episode I'll grill him with questions from you, the erstwhile listeners of the Recipe for SEO Success podcast, about content marketing, the Ahrefs tool set and his own personal experience as a leading figure in the SEO world. Tune in to learn: How often you should publish and update content Are blogs a thing of the past Will links become a thing of the past What questions Tim asks his writers to produce great content What has been Ahrefs most effective lead generator Head to episode notes: https://therecipeforseosuccess.com/the-ultimate-content-marketing-qa-with-tim-soulo-from-ahrefs-episode-1/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How SEO made Andrew a better copywriter and a better dad. In the Reality SEO series I interview REAL LIFE HUMANS who've worked hard to learn more about the wonderful world of SEO. They're all graduates of my Recipe for SEO course and all real business people, not SEO gurus. Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranking was the key to keeping his phone ringing, so he dove in deep did the work and moved his website from page 100 to page 1. Right behind me! The student becomes the teacher or what? He shares what learning SEO has meant to him and how ultimately it's helped him become a better dad. Tune in to learn: The pros and cons to working in agencies The four pillars of SEO What Andrew believes is the number 1 key to SEO success How SEO helped Andrew become a better dad. Why Andrew believes Google My Business is so essential * Warning Andrew swears a lot!! Useful links SEO Nibbles course – FREE 10 Day SEO Challenge course WordPress SEO course Digital Masterchefs Membership Head to episode notes: https://therecipeforseosuccess.com/andrew-lau-the-secret-to-my-skyrocket-seo-success/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Make your site easier for customers and Google Gods to navigate Many people think of SEO as an afterthought. You build your website and then smear a thick layer of SEO icing over the top.But SEO is not the icing on the cake, it's the cake itself. Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better. In this week's podcast, I'm honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods. Tune in to learn: Why Site structure is so important for your website How to set up a good website site structure Tips for structuring your homepage Tips for structuring your navigation What is cornerstone content and is it still a thing? How to use taxonomies effectively Marieke's tips on contextual linking How often should we be adding new content to our websites Marieke's top DON'Ts when it comes to site structure Useful Resources Yoast Site structure how to Head to episode notes: https://therecipeforseosuccess.com/konmari-your-site-structure-with-marieke-van-de-rakt/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course