The Recipe For SEO Success Show

In the Reality SEO series I interview REAL LIFE HUMANS who've transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today. Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying 'DONE'.She talks us through the common issues she finds, image optimisation, speed and plugin problems. Tune in to learn: Can you develop a website without understanding SEO? Choosing a bad domain name Common image optimisation mistakes Site speed issues and how to fix them Plugin problems - which ones play well together How having a group of peers to talk with has changed Josie's business What WordPress developers charge Useful links SEO Nibbles course – FREE 10 Day SEO Challenge course WordPress SEO course WP Smush Plugin Digital Masterchefs Membership Head to episode notes: https://therecipeforseosuccess.com/reality-seo-josie-brown-do-wordpress-developers-need-seo/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Cyrus Shepard gives the inside scoop on Search for 2019 It's been a busy year in SEO land. With more algorithm updates than you can shake a stick at. The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we're able to use pretty much every device in the house to browse the interwebs.So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead?Can we peer into oh crystal balls and see what Google has in store? Well today I'm talking with SEO guru Cyrus Shepard about what we should expect for Search in 2019. So if you want to get ahead of the competition, this is the episode for you. Tune in to learn: The importance of branded search Schema and what you need to know Is AMP here to stay How can we take advantage of conversational search What's the deal with the ever-changing SERPs Why site architecture is still important Is speed still important? Do we need to build links in 2019? Head to episode notes: https://therecipeforseosuccess.com/seo-2019-essential-guide-with-cyrus-shephard/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How Google Tag Manager can make your life easier Google Tag Manager is every data lovers best friend. It's been around for a while but many of us shy away from it due to fear of it being over techy. Can it really help me? Is it just for the big guys? What on earth is it really good for? Today I'm talking to Nik Cree, the GTM master, about the insight and integration benefits of Tag Manager and how it can be an asset to your overall SEO and marketing strategy. Tune in to learn: What Google Tag Manager is What GTM is useful for How to access GTM How to hook up GTM to your WordPress site If you should remove other tagging plugins Things GTM tracks What Google Tag assistant is The biggest problems users have with GTM Tracking button clicks and video views Useful resources Google Tag Manager Google Tag Manager Tutorial Google Tag assistant WordPress Google Tag Manager Plugin Hotjar.com Head to episode notes: https://therecipeforseosuccess.com/using-google-tag-manager-with-nik-cree/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Real life business owners explain their Digital Marketing secrets Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build her own website but she grappled the Google beast, boosting her knowledge and confidence.In the Reality SEO series, I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. With practical doable tips and advice you can implement today. Tune in to learn: How Dom overcame her fear of SEO How Dom built her own SEO friendly website and saved big bucks Dom's and Kate's top tips on writing killer titles and meta descriptions Dom's number one tip for small business owners thinking about getting started with SEO. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-dom-kimber-not-beyond-my-grasp/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Olga shares the ins and outs of Google Optimise Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don't think many people are using. The big questions are "What on earth is it? And how is it useful to SEO?" Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the world of Google Optimise. Tune in to learn: What Google Optimise is, when it was created and what it's useful for How to access Google Optimise Olga's 10-step Google Optimise process Different tests you can do with Google Optimise Working with A/B testing Setting objectives Targeting with Google Optimise How to locate the results Can you start it up again or do you have to recreate each time? Google optimise 360 vs Google Optimise Olga's top Google Optimise tips for best practice Useful resources Google Optimise Google Optimise extension for Chrome Google Tag assistant Head to episode notes: https://therecipeforseosuccess.com/what-is-google-optimise-olga-summerhayes/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget). Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously it rang 3 times during the podcast I had to make her sit on it). Head to episode notes: https://therecipeforseosuccess.com/reality-seo-donna-webeck-niching-for-more-client-calls/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Dido Grigorov shares his advanced tactics for keyword research Keyword research is essential to SEO, there ain't no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion. Most of us know the basics. But what about the advanced techniques that the pros use? Today I'm talking to Dido Grigorov on becoming advanced keyword research superstars. He's going to show us how to find exactly what we need and how to avoid the rabbit hole.. Tune in to learn: When detailed research is most important Dido's process for determining synonyms and related phrases How find find what keywords to target in a competitive market Do free keyword tools really compete with paid tools? Ranking for keywords on site with high competition How do you balance catchy headlines with practical keywords? Using primary and secondary keywords in titles Using worldwide keyword data Head to episode notes: https://therecipeforseosuccess.com/advanced-keyword-research-techniques-dido-grigorov/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. With pratical doable tips and advice you can implememen today Paula Glynn is an SEO and Digital Marketing strategist, who found that be really understanding how her customers talk, and reflecting that language back to them, she was able to rank higher, drive more traffic and convert more customers. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-paula-glynn-understanding-your-clients-to-increase-traffic/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Shannon Morrison reveals the best kept content marketing secrets Content marketing can feel overwhelming, there's so much you can do, but what should you be doing? Joining me today is Shannon Morrison, not only is he incredibly lovable he's also a genius when it comes to all aspects of content marketing. Whether you're just dipping your toe into the content marketing pool or you've been attempting to swim in it for a while, this pod is for you. Tune in to learn: What content marketing is How to find your audience What goes into creating content The types of content you can create Top mistakes people make with developing content Simple vs advanced content Planning a good content approach Developing a long term content strategy, including basic and advanced content options How SEO factors into a content strategy Helpful tools when developing content Useful resources CutStory Reddit Headliner app Hemmingway app Hootsuite Pixabay Canva Camtasia Head to episode notes: https://therecipeforseosuccess.com/content-marketing-basic-advanced-techniques-shannon-morrison/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. These practical episode include real life advice for real life humans. My third Reality SEO guest is Kate Merryweather Kate has worked hard on her SEO to optimise her site, and one her biggest wins was reducing her site speed from a bloated 13 seconds to a lean mean speedy machine of 3 seconds. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-kate-merryweather-reducing-speed-to-capture-more-leads/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Joost gives us the low down on Yoast and what's coming in the future. Yoast is my favourite SEO plugin for WordPress. I use it on all my business websites and yes, I have eight. And I advise all my students to do the same. In my opinion, it's crucial for a great SEO strategy. So why Yoast? And what makes it great? Today, we're going to find out some secret Yoast tips that you can use to boost your SEO because we are talking with the man himself, Joost from Yoast is here to answer questions and explain how to use Yoast to its full potential. Tune in to learn: Why Yoast is called Yoast How Joost going into WordPress plugin Development Why Joost thinks Yoast is the best SEO plugin Why Yoast has so many effing updates! Why the Traffic light system is not a golden bullet How Yoast work with Google, the other big plugins and themes to ensure their updates work Big changes coming to Yoast 9.0 with linguistic morphology features Yoasts sexy new Gutenberg features How Joost handles social media attacks Who's speaking at the upcoming YoastCon event What Joost thinks will be the big thing for SEO in 2019. Head to episode notes: https://therecipeforseosuccess.com/e35-yoast-your-questions-answered-with-joost-de-valk/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Real life business owners explain their Digital Marketing secrets. So today I'm starting something new. I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget). First off the rank Jenny De Lacy. Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-jenny-de-lacy-usability-for-better-conversion/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Nikola Minkov shares his best tips for implementing Schema Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can't I just pretend it doesn't exist? Lucky for me, all my fears have been allayed as in this week's pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you're a beginner or a pro. If you feel the Schema terror or are simply intrigued and want some solid Schema strategies, this pod is for you. Tune in to learn: What is Schema? Why is Schema important? What are the benefits of Schema markup? Great Schema plugins Are plugins or manual Schema best? What is Google's structured data testing tool? Schema troubleshooting Schema Q&A from the digital masterchefs. Useful resources Schema.org Schema Markup Generator Google developers search gallery Google support Head to episode notes: https://therecipeforseosuccess.com/practical-schema-implementation-qa-with-nikola-minkov/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Tim Capper answers our burning Local SEO questions Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO? In this week's pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you've spent many night trying to conquer the beast that is Local SEO, this pod is for you. Tune in to learn: Can I optimise for "near me" searches? How to compete with big city level searches Is putting more than one suburb in title tags and meta descriptions a good idea? How do I know if I'm ranking in the local pack? The best way to differentiate Google My Business clicks to other click throughs to the website in Google Analytics How to prepare for voice search queries Head to episode notes: https://therecipeforseosuccess.com/local-seo-qa-with-tim-capper/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts. They have money, high production values, teams, audio people, dancing girls and lazers. I have me, in a hut, with a really annoying dog next door who never stops effing barking. I've been sketchy with my schedule. I've wondered if it's worth it. I've had horrible bouts of imposter syndrome. But today I got a huge boost because not only did the spokesperson for GOOGLE recommend my podcast, but one of the most popular SEO news sites published a link to my podcast. It's reinvigorated me to keep on going with the pod. And to make some changes.

Practical tips for normal humans As you'll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index. So what does this mean for you small business owner? Must you burn your site to the ground and start again? Must you pay big bucks to your website developer to do all the things? Must your site be faster than a otter sliding down a greasy tube? Well no, and yes. And a bit more no. In this episode we're going to pass on 10 easy ways to improve your site's mobile optimisation. So oil up your ears people, it's going to be fun! Tune in to learn: What mobile first means Why Mobile optimisation is a top priority for all businesses Important tips to improve speed How to make your site touch screen ready How to handle font and contrast issues The importance of usability What to do with pop ups Why click to call is essential Great tools to test out your site Useful Links Google's typography guidelines for Android. Mobile friendly test Am I responsive Page insights tool Head to episode notes: https://therecipeforseosuccess.com/10-easy-ways-to-improve-your-mobile-optimisation-for-beginners-with-tom-casano/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Learn the ins and outs of voice search and the potential for your business Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices. It's hard to say exactly how many search queries are voice-based since Google doesn't publish that exact information regularly. But we do know that it's rising and that soon, voice searches may represent the majority of total searches. In this episode, I'm going to uncover everything there is to know about voice search and how it's changing the world of SEO. Tune in to learn: What voice search is and how it works Why voice searches are on the rise The positives and negatives of voice search How Google generates the results for voice searches Will voice search completely change the market for normal SEO services? Will voice search cause normal SEO services to eventually become obsolete? How do you optimize website content for a voice search? What is the next big thing for voice search? Useful Links Answer the Public Head to episode notes: https://therecipeforseosuccess.com/voice-search-what-is-it-and-how-to-make-it-work-for-your-business/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

We get the inside track from Google themselves Google, it's a mystery - right? What the hell to they want from us? What fiery hoops must we force our websites to jump through to meet their never-ending list of demands? And why do they keep changing things? But rather than pull your hair out and mutter swear words under your breath, I have a solution for you. We can ask GOOGLE what they're up to. That's why I'm super super delighted to have John Mueller back on the show today for a Google Q&A. Tune in to learn: Why most websites don't have the basics covered John Mueller's top recommendation for ecommerce stores to increase visibility on Google The importance of the H1 What's the best way for ecommerce sites to use Google My Business? How big your service area should be If Google will ever offer SEO certification Whether Google has too much power And other super important Google questions Head to episode notes: https://therecipeforseosuccess.com/google-qa-john-mueller/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Best practices and what it means for your business website On Monday, March 26, 2018 Google announced that after a year and a half of careful experimentation and testing they're migrating sites that follow best practices for mobile first indexing. The much talked about Mobile first index is finally here. But what does this mean for the average small business website owner? How will this site affect their web traffic, and what changes do they need to make to their websites to ensure they maintain their rankings, today I'm talking with John Mueller from Google all about this momentous change. Tune in to learn: What does mobile first indexing mean Why Google are making this change What are the best practices for mobile first sites What impact will mobile first have on the average business website owner Is having a responsive site enough How important is speed when it comes to mobile sites And other super important Google questions Useful Links Google's Mobile first announcement Head to episode notes: https://therecipeforseosuccess.com/mobile-first-with-john-mueller/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to boost brand awareness and links with PR You might not realise it but PR and SEO go together like jam and scones. While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days. If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links. So how can small businesses and DIYers use PR to boost their SEO? In this episode of the podcast I'm talking with Mez about how his agency uses press coverage and PR to build Google juice for their clients, and how you can too. Tune in to learn: What PR is What influence outreach is Why PR helps SEO Mez's tips for building media awareness Mez's tips for influence outreach How Mez measures PR and SEO success Useful links from this pod Press release template SEM Rush Ranking factors and signals Brian Dean Analysed 1 million URLS Mez's article on Pr and SEO AHREFS BuzzSumo Google Trends Webfluential Head to episode notes: https://therecipeforseosuccess.com/pr-using-media-boost-seo/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Top tips on how to make your migration stress free Okay, so it's time to make big changes to your website. Perhaps you want to move to a new platform. Or finally change from HTTP to HTTPS. Perhaps you're changing your domain name. While this might be great for business, it's important to understand just how big of an impact a poorly managed site migration can have. Get it wrong and you could take a big fat hit in the wiggly bits when it comes to site traffic. So in this episode of the podcast I'm talking with Jason Munn about how to ensure your site migration goes without a hitch. Tune in to learn: The different types of site migrations When is it a good idea to migrate The possible impact of poor migrations Jason's top migration tips Kate's top migration tips Useful links from this pod Google Secure your site with HTTPS Screaming Frog Site Migration Checklist Search Analytics for Sheets Head to episode notes: https://therecipeforseosuccess.com/site-migrations-not-lose-rankings/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

What it is, why it's helpful and if it's even real. So if you're been studying SEO for any period of time you're likely to have come across the phrase Domain Authority. It's a term coined by Moz, the SEO software company, and they use it as a metric of a site's ability to rank against its competitors. But while many swear that the concept of Domain Authority is real, many more assert there's no evidence such a thing exists. In fact, you'll find many of the more ranty SEO types getting really angry when it's mentioned. So in this episode of the podcast I'm talking with Ross Tavendale about Domain Authority, what it is, why it's helpful and if it's even real. Tune in to learn: What is Domain Authority? How you can use it to measure performance? Whether Ross thinks DA is real? What is SEO Juice? Why do we need no follow links? What is Page rank? If DA is real, how do we build it? https://therecipeforseosuccess.com/domain-authority-big-fat-lie/ Useful links from this pod MozBar (a free Chrome-extension) Open Site Explorer (a backlink analysis tool) Gary Illyes Domain Authority is not a metric Google Trust Killing Giants – Ross's article Majestic SEO Head to episode notes: https://therecipeforseosuccess.com/domain-authority-big-fat-lie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Does more likes equal higher rankings? Social media is so much fun, and such a giant time sucker. But does it really have any impact on your Search Engine Optimisation and ability to rank? Social signals and their importance in relation to rankings is something that's been hotly debated for years. There are lots of people is the YES camp and about the same number in the NO camp. In today's episode, we're going to dig a bit deeper into the relationship between social media and SEO. And I hope that by the end of the episode, we'll be able to be 100% clear on whether social media metrics have a direct impact on rankings. So, if you're a Facebook fan, Instagram addict or Pinterest tragic. This is the episode for you. Tune in to learn: Does social media directly influence rankings? What do SEOs mean when they talk about causation and correlation? Do links from social media count as much as links from a regular website? Does the number of followers I have on Instagram, or Facebook influence how Google sees my website? How can I use Twitter to boost my SEO? Does posting on Google+ help improve my ranking? How do I optimise my social profiles for SEO? Is traffic a ranking factor? Does boosting posts help? Does using scheduling for social media posts hurt SEO? How can we use social media to improve our SEO? Useful links from this pod What are the SEO benefits of Social Media Why Social is the new SEO Does Facebook activity Impact SEO? Head to episode notes: https://therecipeforseosuccess.com/social-media-social-media-help-seo-definitive-answer/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Why you need a fast site, not an AMP site These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP. It's been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up. So, when I saw the title of Jon Henshaw's presentation at the recent Brighton SEO event ' FORGET AMP. MAKE FAST SITES', I thought my prayers had been answered! No need for AMP? That's why, today, I have Jon on the show to give us the low down on AMP and speeding up websites. Tune in to learn: What is AMP? Why AMP might not be great for your website Why we need fast sites What's the ideal loading time Advanced site speed improvement tips How to improve your site's images How improving your site's UX can help speed things up What is prefetch and how does it help What is Gzip and how does it help Jon's favourite site speed testing tools Useful links from this pod raven.link/srcsetwp raven.link/imageoptim raven.link/fileoptim raven.link/imgoptwp raven.link/rocket raven.link/gtest raven.link/gzip raven.link/freessl Make fast sites Pingdom Tools GT metrix Google Developer PageSpeed SEO Starter Guide Head to episode notes: https://therecipeforseosuccess.com/forget-amp-make-fast-sites/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today, I want to talk about my SEO predictions for 2018. What's going to happen in the world of Google? What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers. What should you be concentrating on? And what will I be focusing my efforts on for my six, or is it seven, websites in 2018?

And how to enhance your business results The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected. The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes within its search results that provide us consumers with direct answers. You and I know the Knowledge Graph as the little box/panel or card that appears on the right hand side of the Results page or at the top of the results below the AMP carousel on mobile devices. So, as small business DIY SEOers, how can we use the Knowledge Graph to our advantage? Today, I'm talking to legendary SEO guru Bill Slawski to get the lowdown on all things Knowledge Graph. Tune in to learn: What is the Google Knowledge Graph? What does 'things not strings' mean? Why the Knowledge Graph is important for your business How often do Knowledge Graph cards show up The anatomy of the Knowledge Graph card How to enhance your results Does the Knowledge Graph actually damage our site? Useful links from this pod Enhance your site's attributes Schema.org Schema explained with Tony McCreath How to use Schema Markup on your website Schema plugin Google Local Pack testing Showing Knowledge panels Head to episode notes: https://therecipeforseosuccess.com/knowledge-graph-101-make-work-business/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Hacks and tips on creating a super smooth funnel We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we'll be winner customers faster than a well oiled otter sliding down a pipe. But how does landing page optimisation relate to SEO and what are the really important things we need to be thinking about when we optimise our pages. Today I'm talking to Arnout an online marketeer from Amsterdam into SEO, Analytics and Conversion – he's an all round SEO and landing page optimisation whizz. Tune in to learn: Anout's definition of a landing page Does traffic from paid search perform the same way as traffic from organic search The 3 essential ingredients for a tasty landing page The best colour and copy for a Call to Action button Whether it's a good idea to remove navigation from our landing pages How can we assess our landing page's performance Common landing page mistakes Average conversion rates And much much more Useful links from this pod Hotjar Google analytics Arnout's Slide share Head to episode notes: https://therecipeforseosuccess.com/landing-pages-how-to-optimise-your-landing-pages-to-drive-more-revenue/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to get to grips with Google when you're going it alone. When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO. He replied that yes it was possible, but they wouldn't be doing SEO at the same level as some highly paid Search Engine Optimisation guru. And I couldn't agree more, we've had some amazing experts on this podcast already and their level of knowledge is EXTREME. But can a small business handle the basics, even the intermediate requirements of a good solid SEO strategy? In this episode I talk to four small business owners who have decided to take control of their own SEO. - and find out whether it's a been a SEO success or a giant fail. Tune in to learn: What struggles each business were facing before they DIYed their SEO What key learnings they have had along the way What improvements they've seen so far There number one SEO tip Take the next step Ready to get started with SEO? Here are a few things you can try… Sign up to my newsletter for a free SEO checklist. Join my SEO support group on Facebook Start the 10-Day SEO Challenge Head to episode notes: https://therecipeforseosuccess.com/diy-seo-real-small-businesses-celebrate-their-seo-success/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

I compare cost, designer, optimisation and more If there's one thing I get asked by my SEO students at least once a week, it's 'Are Wix websites any good for SEO?' And I get it. Wix is an easy to use platform that allows even the least technical beast to build a site quickly and easily. I know that you want it to be great for SEO – because then life would be so much easier. But is it? In this episode I'm going to compare both platforms and give you my honest opinion about whether Wix is really SEO-friendly, and how it compares to my favourite platform: WordPress. Tune in to learn: My previous experience with Wix. How Wix stacks up against WordPress in terms of: Cost Usability Optimisation Design Plugins and apps Shops Support Maintenance Useful Links Page speed on Wix Head to episode notes: https://therecipeforseosuccess.com/wix-versus-wordpress-which-is-better/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Let's bust the myths and focus on fixes The words "duplicate content penalty" strike fear in the hearts of business owners. And there are a lot of myths surrounding this topic so today we're going to bust some. In this episode I'm going to take you through what duplicate content really means, how to find it, the different types of duplicate content and some easy fixes. "Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin….." Tune in to learn: What is duplicate content? Is there a duplicate content penalty? How can duplicate content impact your website? What are the different types of duplicate content? Some useful duplicate content finding tools How to fix duplicate content issues. Useful links from this pod Google's guidelines on duplicate content. Copyscape Screaming Frog SEO Spider Google Webmaster Central – Canonical links Google Webmaster Central – Reunifying duplicate content Google Webmaster Central – Guidance on building high quality content DCMA site DCMA template Host lookup service. Google reporting service Head to episode notes: https://therecipeforseosuccess.com/duplicate-content-how-to-find-it-fix-it-and-does-it-really-matter/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

AboutHow to get your content seen without paying for ads Facebook - it's the social media platform we love to hate. Business page owners will know the struggle of trying to cut through the noise and get your posts seen. Some statistics say that even with the people who've taken the time to like your page, could only be seeing 2% of your content. So how does Facebook's news algorithm really work and what do we need to understand to get our content seen by more potential customers - without having to pay for ads. Today I'm chatting with Marie Page, Author, Speaker and Co Founder of The Digiterati about Facebook's mysterious algorithm. Tune in to learn: What percentage of your fans will see your content How the Facebook algorithm works How Facebook measures interest in the page How Facebook measures post performance Which types of content work Why recency is a key factor in Facebook Whether Hashtags work on Facebook Marie's number one tip for business owners Useful Resources Huffington post about this topic Marie's book Facebook is changing reactions live Head to episode notes: https://therecipeforseosuccess.com/facebook-optimisation-understanding-facebook-news-feed-algorithm/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Create faster site that Google can't help but love We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site? Well Google feels the same way, the school of thought is that while Google doesn't reward faster sites, it probably doesn't give slow sites a whole lot of love and this could see them slipping down the ranks. In this episode I chat with Vahe about simple tips we can use to speed up our lazy old websites. Tune in to learn: Why having a fast site is important? What is the impact of having a slow site What is a fair load time benchmark for a small business website Which Content Management System is the fastest Our favourite speed testing tools What is caching and how to does it help How to reduce server response time Useful Resources Google Page speed Pingdom Speed test Plugin – Specify image dimension GTmetrix WP Engine hosting W3 Total Cache Plugin Bloom Berry Head to episode notes: https://therecipeforseosuccess.com/speed-speed-sluggish-website/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to boost awareness and sales without selling So today we're talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment. it's a pretty big subject and can sometimes feel a little overwhelming, but don't worry we've got ten simple tactics you can start using today. So if you want to learn and how to stimulate more interest in your products and services and build rapport and authority with your customers, this is the show for you. Tune in to learn: What content marketing is What benefits content marketing has for your business Kate's five favourite content marketing hacks James' favourite content marketing hacks Content marketing tips and advice Useful Resources What is Content Marketing? Taboola Outbrain Google Search Console Alerts For Recommended Wordpress & Joomla Updates Available. Potential Google Update Feb 7 Head to episode notes: https://therecipeforseosuccess.com/content-marketing-10-easy-tactics-beginners/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

What does Google have planned for 2017? We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human! So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human! John is someone I've been following for a long time, he provides excellent advice and answers to people all around the worlds so I'm super happy to have him here on the show. Today John is going to be answer questions from students of my SEO ecourse, and I LOVE SEO community as well as giving us exclusive insight into what Google has planned for 2017. So if you want the inside track on all things Google this is the show for you! Tune in to learn: Whether Google really wants to penalise websites. What impact does Social media have on SEO. How often you should update your pages and posts. Do exact match domains impact ranking. Why doesn't Google use my Meta Descriptions. Is it better to get lots of links from one domain or from multiple domains. What's the best long term SEO tactic. Are Wix websites good for SEO. What are the common SEO mistakes most websites make. John's one piece of advice for small businesses What Google has planned for 2017. Take the next step Ready to get started with SEO? Here are a few things you can try… Sign up to my newsletter for a free SEO checklist. Join my SEO support group on Facebook Start the 10-Day SEO Challenge Head to episode notes: https://therecipeforseosuccess.com/ask-google-qa-john-mueller/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Andre Weyher shares his advice and tips on how to avoid and deal with penalties Google Penalties, two words that strike fear into the hearts of Small business owners everywhere. There are so many myths and so much misinformation about Google Penalties that I wanted to clear it up - and so I'm speaking today with Andre Weyher, a long time internet buddy and an ex Google person!We're going to take you through the ABCs of Google Penalties, why they happen and how to deal with them. According to Matt Cutts there are over 400,000 manual penalties that are applied every month, so this is important stuff people.So if you're scared you'll one day get a smack on the bottom from the Google gods, this is the episode for you. Tune in to learn: The latest SEO news: Artificial intelligence What is a Google penalty What sorts of things cause a Google Penalty How do you know if you have been issued a penalty How long Google gives you to fix the problem What are the first steps you should take if you have received a penalty Useful resources Manual Actions report The complete guide to Google Penalties Head to episode notes: https://therecipeforseosuccess.com/google-penalties-facts-insider/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

A chat with SEO expert Sha Menz In this week's podcast we're talking about links, but not just any old links. BAD LINKS and we're going to explain – what to do when good links go bad. There are lots of reasons that you can find bad links pointing to your website, perhaps you paid for some cheap links on Fiverr, perhaps you used a dodgy SEO company or maybe they just showed up and you have no idea how. Today with the help of Sha Menz I'm going to tell you how links can negatively affect your ability to rank, how to find them, and how to fix them. Tune in to learn: The possible impact of having a bad link profile How to find out which sites are linking to your website How to review links and decide which ones are 'bad' What to do with bad links How to deal with links you didn't build Whether multiple links from one site is a good or bad thing Whether reciprocal linking is good for your website Useful resources What to do when good links go bad Google Disavow Head to episode notes: https://therecipeforseosuccess.com/backlinks-good-links-go-bad/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Tim Capper shares his Google My Business wisdom Google My Business, we all know it's an awesome way to promote your business locally, but why does it have to be so dang complicated? In this week's pod we to tackle all the basics of Google My business as well as some top advanced tips. It's the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they've ticked all the boxes. Tune in to learn: The latest SEO news What Google Business is and the benefits for your business What type of page you should set up How to manage multiple location businesses What to do if you don't have a store front What essential info you need to include in your Google My Business page Common issues and mistakes How to contact Google when things go wrong Useful resources Google My Business FAQs Google My Business Help Forum Google Business Support Google My Business Guidelines Online Ownership Blog Head to episode notes: https://therecipeforseosuccess.com/google-business-tips-strategies-boost-business/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Which is the best tool for small business DIY SEOers? In today's episode taking a look at some of the popular SEO tools on the market. Not with our SEO Consultant hats on but with our small business hats on. Good SEO tools don't come cheap and as a small business owner, trying to either manage their own SEO or at least take an interest in what their SEO agency is up to, it can be hard to decide which tool is best. Today we're going to look at the pros and cons of each tool and the cost involved, to help you make a more informed decision. Tune in to learn: Which tools are the best for keyword research Our favourite tech analysis tool The best backlink tool The overall winner of our fave SEO tool discussion Useful resources BEST SEO TOOLS REVIEW Head to episode notes: https://therecipeforseosuccess.com/seo-tools-the-good-the-bad-and-the-crappy/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How to improve user experiences and convert more customers In today's episode we're talking all about optimising your website to make it a better experience for your customers. We know it's important to rank number one, but what if when you hit the top spot, and the traffic starts coming it's still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we're going to find out why and fix the problems. Tune in to learn: How user journeys work Great tools to track your customers' journey Common user experience mistakes Our tips on how to improve the user experience on your site Which questions you should be asking your users Useful resources Marketo.com website Woj Usability Slideshare How Inbound Marketers Can Harness the Power of Neuromarketing Woj Interviews Nathalie Nahai on Web Psychology The dude who reviewed Kate's website Tools Full story Hot jar Mouseflow Crazy Egg Inspectlet Head to episode notes: https://therecipeforseosuccess.com/usability-and-seo-optimising-your-website-to-nurture-customers/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Tips and tactics to improve your online store SEO On today's podcast, we're talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors. Tune in to learn: Exactly how long your product descriptions should be Why you're probably choosing the wrong keywords to target Why product reviews are super important How to deal with duplicate content issues The one area of eCommerce websites that most people forget How to intelligently name your product images. Useful resources UberSuggest Thesaurus.com Aaron's article: Examining Common Sense: Data Driven Research Into Blog Audience Behavior Head to episode notes: https://therecipeforseosuccess.com/ecommerce-seo-6-silly-mistakes/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

A true story of my SEO failures and successes I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me. Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts. Tune in to learn: How I got started with SEO The tactics I used to boost my SEO know-how The challenges and negativity I faced along the way Why great SEO tools are not the solution The importance of experimentation, making mistakes and listening to Google How and why I started the Recipe for SEO Success eCourse Useful resources Yoast How much should copywriters charge The Clever Copywriting School Hot Copy Podcast Head to episode notes: https://therecipeforseosuccess.com/my-seo-story-how-i-succeeded-in-seo-and-how-you-can-too/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Why these old blackhat SEO tactics are not a good idea Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time. Tune in to learn: Why buying backlinks isn't a great idea Whether commenting on blog posts adds value Why buying lots of domain extensions is kind of pointless The pros and cons of article submissions What text you should use when linking back to your website. Useful resources 5 Best Keyword Research Tools article Google clamping down on pop ups What the heck is going on with Google Keyword Planner Head to episode notes: https://therecipeforseosuccess.com/dodgy-seo/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Why Google AMP should be at the top of your SEO to do list Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites. Tune in to learn: What Google AMP is How Google AMP works What Google AMPed pages will look like How Google AMP impacts your ability to rank? Is Google AMP something we should tackle now or can it wait until later? How to implement Google AMP on WordPress sites The best Google AMP plugins How Google AMP will impact eCommerce platforms Head to episode notes: https://therecipeforseosuccess.com/google-amp-for-small-business/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How structured data can help your website rank In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index. Tune in to learn: What Schema is How Schema works Examples of Schema in action What impact Schema has on your ability to rank? Different types of schema The impact Schema has on shopping and ecommerce sites How Schema links into Google shopping How Schema helps with Google local How to test your Schema Video: https://www.youtube.com/watch?v=1yVa59kngQo Useful resources Moz guide to schema and structure data : A great guide from the guys at Moz. Google Intro to structured data : The official word from Google. Search Console Structure Data Report : Check your Structured date in Search Console. Googles Structured Data Markup Helper : This tool will help you create basic Schema markup for several use cases. MozBar : Double-check your structured data markup and redirects with this toolbar from Moz. Google Webmaster forum for Structured data: Where the structured data geeks hangout, including Tony! Head to episode notes: https://therecipeforseosuccess.com/schema-explained-tony-mccreath/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes. Tune to learn: What WordPress is and why it's awesome The pros and cons of Yoast What Yoast does and how to use it Other great WP plugins How often should you update WordPress The best way to handle Google AMP The importance of resetting your permalinks Common WordPress mistakes Take the next step Ready to get started with SEO? Here are a few things you can try… Sign up to my newsletter for a free SEO checklist. Join my SEO support group on Facebook Start the 10-Day SEO Challenge More training In the podcast we mentioned changing your Permalinks. You'll find a tutorial on how to do this right here. Tools, websites and articles mentioned: 10-day SEO Challenge Google Adwords SEMrush Moz WordPress Yoast All in One SEO Yoast to All in One transferrer iThemes Security Wordfence BackupBuddy WP Super Cache WP Smush WP Super Minify Google AMP plugin Google AMP tester 301 Redirect plugin Video: https://www.youtube.com/watch?v=EqK0rZcGGcw Head to episode notes: https://therecipeforseosuccess.com/wordpress-seo-peter-mead/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout. Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it. How do you produce so much content? I know that longer posts and regular posts work better, but how is a small business person meant to write a 3,000 word blog post every week? When it comes to off page SEO, which tactic do you think is most powerful? How will the potential 10k tweets (the fact that they're talking about increasing the character count) affect seo? Do we have to get experts to write all our blog posts? Ranking isn't everything, what other key performance indicators should we look at to track success? If you could only choose one marketing tactic or maybe one marketing channel, which would it be and why? Tools, websites and articles mentioned: Google Analytics Google Search Console BuzzSumo Ahrefs WordPress Screaming Frog Crazy Egg Hello Bar KISSmetrics Quicksprout Video: https://www.youtube.com/watch?v=72R7_pHSNWU Head to episode notes: https://therecipeforseosuccess.com/content-marketing-made-easy-with-neil-patel/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick. He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing. Tune in to learn: Your articles on Search Engine Land are the source of truth for my SEO experts and beginners. But whose articles do you regularly read and who are your sources of truth? What are your top five tools that every search marketing or digital marketing business type must use? John Mueller has recently come out saying lots of things don't influence (or have a very small influence on) ranking as much as we thought. Keywords in URL, reviews on local search, outbound links, title tags. But in practice, lots of these things do seem to influence the results. What are your thoughts on this? Also with all these things not being factors, what still IS a factor; just the content on the page and back links? There's a lot of confusion out there on page rank; what is it and is it still a thing? There's also a lot of confusion around HTTPS versus HTTP and whether everyday sites need to make the shift. How important do you think it is to improving your ranking chances? For a small business person, what would be your top three things to focus on when starting out with SEO? Where do you see SEO heading in the next couple of years? You're kind of the official translator of what Google puts out there, explaining it in normal human terms for the rest of us. Is that a bit of a heavy responsibility? Tools, websites and articles mentioned: Google Analytics Google Search Console Majestic Moz Hrefs Video: https://www.youtube.com/watch?v=j0uZAPegkMo Head to episode notes: https://therecipeforseosuccess.com/getting-to-grips-with-google-interview-with-barry-schwartz/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb! Is it possible for small businesses to DIY their SEO? Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources? What are you top five tools that every search marketing or digital marketing business type must use? If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content? There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won't work in a crowded market? What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank? Why is it so hard to rank for a keyword with a new page when you're already ranking for it with an existing one? Does social media impact my ranking? And which social media channel should I invest my time in? What tips for an AU business wanting to appear in the US rankings? How will live streaming affect SEO? Do weak pages on your site damage the strong pages, should I kill off all my weak pages? What was the one business decisions (mistakes) that you wish you could go back and change? The truth is you're a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention? Tools, websites, and articles mentioned: Search Engine Land SEO Round Table Inbound.org Viper Chill SEO by the Sea Seer Interactive Distill Google Analytics Piwik Google Search Console Moz Crawling Tool Screaming Frog Google Adwords Ubersuggest Keywordtool.io MOZ Open Site Explorer Majestic Ahrefs Buzzsumo Problogger Rand's article about 2016 trends Video: https://www.youtube.com/watch?v=jW5tOXslB5Q Head to episode notes: https://therecipeforseosuccess.com/seo-small-business-interview-rand-fishkin/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course