Why your products don't rank on Google with Patrick Rice (NEWBIE)
The Recipe For SEO Success Show
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
How to make your ecommerce store stand out with SEO
Do you struggle to get your products to rank high on the search engine results pages?
Last year we went through how you can improve user experience on site with Louis Smith.
And today we'll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.
Tune in to learn:
-
How ecommerce SEO differs from service-based business SEO
-
What features ecommerce owners can access in the SERPS
-
Why you should get set up on Google Merchant Center.
-
The biggest mistakes ecommerce sites are making
-
What the best structure for product pages is
-
Patrick's top tips on how to make more engaging product descriptions
-
How to use internal linking to cross-sell your products
-
Why having a personalised brand can help you stand out
-
What role schema plays in ecommerce sites
Useful resources:
Freebies: