The Predictable Revenue Podcast

Michael Gaudet joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss the best B2B growth channels for $10-50k CAC levels. Michael is a Performance Marketing Leader with over a decade of digital marketing experience building and managing high-achieving revenue teams. Highlights include: Recap of the best demand generation channels for $1-10k CAC levels (2:15), what metrics are most important at a $10-50k CAC level (10:10), why it's important to understand conversion rates throughout the sales process (15:00), the benefits of lead gaps for sales reps (31:55), pros and cons of LinkedIn as a B2B growth channel (43:58), different advertising options on LinkedIn (51:32), why your cost per click is irrelevant (59:45), why lead magnets are important at this CAC level (1:09:20), the role of marketing automation (1:13:51), site personalization strategies (1:18:20), and tips for effective case studies (1:21:45).

Ruben Dua joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss how to lean into your personality to attract ideal customers. Ruben is a podcast host, video enthusiast, and the Founder and CEO of Dubb.com. Highlights include: how to practice creativity as an SDR (3:48), advice for new SDRs to overcome the fear of veering off script (7:02), how to add your personality to a call script (7:32), why repetition is key to perfecting your cold call skills (8:40), what salespeople can learn from Ben and Jerry's ice cream (12:29), the most underrated skill salespeople need to develop (15:20), how to make yourself relevant to prospects (18:50), how to uncover your unique strengths and weaknesses (27:41), tips to overcome resistance to cold calling (28:10), how a sales background can set you up for success in the rest of your career (29:31), and why all salespeople should become content creators (35:50).

Josh Garrison joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss the hard skills needed to succeed at SDR Management. Josh is the Head of Revenue at Teamflow, a remote office software for sales teams. Highlights include: what skills to look for in a good SDR Manager (2:09), advice for SDRs who want to grow into a management role (5:03), what day-to-day life looks like as a sales manager (7:00), how to prioritize your tasks as a manager (11:17), four important stages of the hiring process (33:01), the biggest mistake managers making in writing SDR job descriptions (44:17), how to build a top-performing SDR team from the ground up and who to hire first (47:49), coaching an SDR out of a slump (55:17), how to recognize burnout in your reps (1:02:50), how to balance your compensation plans to benefit your team and the company (1:06:00), and the different career growth paths for an SDR Manager (1:09:20).

Michael Gaudet joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss the best B2B growth channels for different CAC levels. Michael is a Performance Marketing Leader with over a decade of digital marketing experience building and managing high-achieving revenue teams. Highlights include: what you need to have in place before thinking about marketing and growth channels (3:35), how to decide which channels to invest in (9:29), how to effectively test new channels (13:41), what sales leaders need to understand about the differences between marketing channels (14:58), the importance of a good CRM (21:32), how to build the minimum viable marketing team (28:45), which channels are best for the $1-10k CAC level (34:44), which metrics to measure at this level (37:20), the pros and cons of using SEO at this stage (50:23), and secondary channels to consider (54:00).

Rick Pizzoli joins Collin Stewart on this episode of the Predictable Revenue podcast to share his top lessons from sales outsourcing in Europe. Rick is the Founder and CEO of Sales Force Europe, the largest and most established technology business development team in Europe. Highlights include: How Rick got started in sales outsourcing (3:19), how Sales Force Europe helps companies replicate their success in new markets (4:22), how to translate success in one area to a new market or industry (7:20), tips for navigating the diverse European markets (9:55), how to build your launch team for a new market (12:04), an example of how to build your European sales team and who to hire first (14:30), how team structure differs between markets (17:00), what you need to research before breaking into a new market (21:05), how to plan ahead for ramp time (24:20), and how to build brand awareness and trust when you don't have any local case studies (30:10).

On this edition of The Predictable Revenue Podcast we are doing a replay from our podcast episode 144, co-host Collin Stewart welcomes Tom Abbott, Founder of SOCO Sales Training. Tom is a veteran sales trainer, working with a host of renowned, international clients. If you need to step your sales game up, Tom is your man. Throughout the pod, Collin and Tom discuss how Tom sources and closes leads on every salesperson's favorite social media site, LinkedIn. Highlights include: Tom's journey (14:09), Why LinkedIn? And how do you get started? (16:54), Sharing great content (23:10), the importance of Sales Navigator (27:25), booking the meeting (47:58), the sales lightning round (1:04:01), and cold call with Collin (1:08:42).

Jane Portman joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss why segmentation is key for SaaS email marketing. Jane Portman is the Co-Founder and CEO of Userlist, an email automation platform specializing in understanding customer data. Highlights include: how to choose the right segmentation criteria for your email campaigns (4:21), matching your email outreach to the context (7:32), how to apply the lifecycle marketing model can apply to email (8:49), tips for writing a high-converting email sequence (12:15), why you need to integrate customer behavior data with your email marketing (16:34), tips for managing seasonality in your campaigns (22:40), using non-customer interviews to improve the product-market fit (25:01), how to niche down and find the right words to describe what you do (27:35), and tips for email deliverability (32:55). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Rand Fishkin joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss how to gain a deeper understanding of your audience. Rand is the Co-founder and CEO of SparkToro, makers of fine audience research software. Highlights include: Rand's journey from Moz to SparkToro (1:15), why sales relies on understanding your audience (13:06), an example of how SparkToro pulls data on specific customers (15:27), why Rand and his co-founder decided not to rely on a subscription model (19:01), how audience analytics have become privatized in recent years (25:50), Rand's tips for what works in a cold email (28:15), why you need research to be relevant to your audience (31:01), why sending more cold emails can be counterintuitive to your conversion rate (35:40) and using SparkToro to understand your industry inside out (44:20). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Peter Kazanjy joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss why you should use data to drive your sales management decisions. Peter is a serial founder and seasoned early-stage SaaS executive, advisor, and investor. Highlights include: why data is so foundational to sales management (4:32), how to get started with data management for your sales development team (8:34), the biggest mistake sales managers make when implementing data systems (9:04), how to take action based on the data (15:39), bringing those metrics into your one-on-one coaching with individual reps (17:45), using data to design your coaching plan (23:15), and why it's your responsibility as a manager to track and use this data (30:01). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Rachel Howourth joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to convert high-ticket clients through content and community. Having worked in sales for her entire career and built a successful training and consultancy business, Rachel felt empowered to demonstrate that sales can be easy, not sleazy. Highlights include: what makes a high-ticket client different (1:34), the problem with educational content (4:05), examples of content to attract high-ticket clients (6:38), the secret to making content creation easier (8:48), why your sales strategy needs to come before content strategy (11:20), why perfectionism can do more harm than good to your content (13:00), how to start building a community online (16:01), the best platforms for content and community building (23:27), the power of repurposing content (25:29), and when to start outsourcing your content (31:09). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Donald Kelly joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to sell using LinkedIn and video. Donald is the founder of The Sales Evangelist, where he evangelizes effective ways salespeople and entrepreneurs can find more qualified prospects, close more deals, and make more money. Highlights include: what salespeople get wrong on LinkedIn (2:01), the three parts to an effective LinkedIn strategy (2:39), how to be strategic about your connection requests (5:19), underrated tips for boosting engagement (9:45), how to plan your LinkedIn content strategy (11:35), best practices for engaging with your ICP (17:15), an underrated way to build connections with your ICP (22:16), where to use and not use video in the sales process (26:23), how to use video to re-engage no shows (30:07), how to balance video creation time with prospecting (34:00), and how to present confidently on video even if you're an introvert (39:19). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Jeff Koser joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to sell better in an economic downturn. Jeff is the award-winning co-author of Selling to Zebras and founder and CEO of Zebrafi. Highlights include: the impact of recent market changes on B2B sales (2:24), why startups are especially vulnerable to these changing conditions and three ways founders can prepare (4:20), how to dial in your ICP profile to close up to 90% of your deals (5:58), how to measure where prospects are in their buyer's journey (9:00), common mistakes companies make with their ICP as they head into an economic downturn (10:53), tips for improving your value statement (13:20), how to effectively communicate your product's ROI to prospects (17:32), and how to sell through your customers using VOC case studies (19:25). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Yoav Susz joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss contracts can put the wind in your sales. Yoav is the VP of Global Revenue at Contractbook, an all-in-one contract management platform. He joined the Predictable Revenue podcast to discuss how contracts can put the wind in everyone's sales. Highlights include: How sales contracts have become stuck in the past (1:57), the two most important aspects of a great contract system (4:37), how to ensure every team member gets the information they need from each contract (8:25), the impact of great contracts on the sales process (9:34), how software like Contractbook can elevate your client experience (10:45), using contracts to navigate the handoff process from sales to customer success (13:15), the best tools to automate your contracts (15:54), and how to know when your company should implement a tool like Contractbook (18:15). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Jason Bay joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss cold calling and how to coach cold calling. Jason is the Chief Prospecting Officer at Blissful Prospecting, and he's on a mission to help reps and sales teams turn strangers into paying customers. Highlights include: Jason's framework for cold calling (3:01), a step-by-step walkthrough of a successful cold call (5:25), the importance of tonality and establishing yourself as a peer (6:30), permission phrases that keep prospects on the line (10:00), how to research prospects that don't have an active online presence using the hierarchy of relevance (13:01), how segmentation can simplify your research process (14:26), the power of customer's voice in sales pitches (17:12), a three-step system for objection handling (37:40), and how to coach on cold calling (42:10). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Tyler Barron joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss the financial impact of breaking down silos in your revenue organization. Tyler is a high-performing go-to-market leader with 10+ years of experience in SaaS and enterprise technology. Highlights include: challenges and lessons learned from Tyler's transition from a sales leader to CRO (2:31), why the modern customer journey requires breaking down the silos between sales, marketing, and customer success (4:52), how to deal with the issue of attribution (7:18), why you should consider removing some labels from your organization (8:14), how to design effective compensation plans for every function (13:45), how to grow revenue faster and more efficiently (17:24), how revenue leaders can improve efficiency in their go to market plan (24:03), the biggest mistake revenue leaders make with hiring and scaling their team (24:50), and how the growth at all costs model can damage your business (27:40). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Graham Collins joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to set up effective compensation plans for SDRs. As the Director of Sales Development at QuotaPath, Graham Collins built out the SDR function, led a team of 40 reps, and conducted more than 300 compensation plan strategy calls. Highlights include: how to balance rep control with benefit to the company (2:15), different SDR compensation models and how to determine which is right for your company (4:05), how your ICP and target market affect compensation models (6:25), how to handle opportunity-based compensation when you have multiple buyer personas (9:09), common mistakes companies make with SDR compensation (14:50), a mathematical approach to setting quotas (16:13), the impact of a better compensation plan on your entire organization (20:11), how a well-designed comp structure benefits sales leaders (23:50), and tips for designing and implementing a seamless compensation plan (26:10). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Tanya MFK joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how optimizing your booking process will increase your show rate. Tanya is the Founder of Success By Design and host of the My Designed Life Show, featured on FM radio, UI Media Network, online platforms, and BingeNetworks TV. Highlights include: the biggest mistakes salespeople make when booking meetings (2:13), the impact of a sloppy booking process (3:22), why sending a scheduler link is not enough (4:30), why relationships in sales are more key than ever (6:42), a step-by-step walkthrough of a better booking process (8:47), why you need to remind your prospect of the reason for your call (12:44), how to continue to build a relationship between booking the meeting and the meeting itself (16:15), the importance of a follow-up reminder (19:44), how to structure your reminder emails (21:24), tips for preparing for the meeting (23:45), why you should always leave a buffer between calls (24:40), and a post-meeting workflow you can steal to finish on a high note (27:15). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Jordan Crawford joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to find companies at scale at the exact moment they need you. Jordan has built growth systems for Mainstreet, Ironclad, Vouch, and more. Now he runs BlueprintGTM.com to help companies dial in their prospecting by key painful moments. Highlights include: how to better target your outreach with the CATCAT system (2:45), how to systematize your prospecting process (7:15), how to achieve personalization at scale (9:44), using customer insights to drive prospecting (11:58), how to research your customers' problems to craft better outbound messages (17:01), real-life examples of how to search for this data in customer reviews (21:10), and using data to narrow down your prospect list to the best leads (26:55). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Rene Zamora joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to become a motivational sales leader. Rene is the founder of Sales Manager Now, a Fractional Sales Management consulting firm, and the author of Part-Time Sales Management. Highlights include: why motivation differs for sales reps and leaders (2:38), two ways to keep your team on track to hit revenue goals (3:47), how to remove obstacles from the sales process (4:30), common obstacles that get overlooked (7:15), tips for staying motivated as a salesperson (11:49), how to maintain a positive energy at work (12:17), how to solve a systemic motivation problem at your organization (14:30), and the important role owners and founders play in helping the sales team do their job (17:14). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Julian Marcuzzi joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss why SDR talent management is so important. Julian is the VP of Revenue at Predictable Revenue. He has spent 10+ years in sales and has a passion for seeing his direct reports reach their full potential. Highlights include: how to build a career path for the SDR role starting during recruitment (2:06), how to set your direct reports up for long-term success (4:53), how to determine when to promote or move your SDRs (7:11), how to prime SDRs for the move into management (9:27), why sales leaders need to advocate for their reps in other departments (11:00), how effective talent management impacts SDRs (12:39), why you shouldn't create a new role for someone just to retain them (17:15), pros and cons of hiring internally and externally (19:30), management mistakes to avoid (21:37), and how SDRs can put themselves on the path to promotion (24:24). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Marc Gassó joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss why SDRs should be part of your marketing team instead of sales. Marc is the CMO of Bloobirds and currently leads the company's growth strategy in the United States. Highlights include: how involving SDRs in marketing affects team dynamics (3:06), how marketing can benefit from an SDR's feedback (4:05), how SDRs can benefit from a closer tie to marketing (6:32), why marketing should have a greater link to revenue generation (12:50), how working with SDRs affects marketing goals (14:13), managing compensation across the marketing team (16:40), how marketing can move a deal forward faster (19:30), the overlooked role marketing plays in closing deals (22:30), how to ensure a smoother handoff between marketing and sales (23:52), potential pitfalls of having SDRs roll up into marketing and how to avoid them (26:28), and how to navigate moving SDRs into marketing (31:55). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Dale Merrill joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to stand out and sell more. Dale is a highly sought-after international speaker, sales thought leader, and co-author of Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More. Highlights include: how this philosophy came about (1:52), the experiment that led to the strikingly different framework (2:50), the most surprising thing Dale learned from watching 1700 client meetings (3:30), the shocking disconnect between salespeople and their clients (4:03), three key characteristics of a successful sales meeting (8:40), what sales can learn from advertising when it comes to capturing attention (14:22), the magic of "from to" headlines (15:30), what salespeople can learn from Hollywood movie trailers (17:15), what happens when this framework is applied across an entire organization (29:40), and how small changes make quantum changes (30:05). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Shelby Dash and Kristina Clifford join Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to use comedic content to drive brand awareness. Shelby and Kristina are professional actresses turned comedic content marketers and the creators of Take2Content. Highlights include: How the duo went from professional actresses to content marketers (3:01), which comedic tropes lend themselves best to B2B marketing (4:58), how to harness the power of surprise in your content (8:12), how to brainstorm your comedic content (10:22), overcoming the fear of creating out-of-the-box content (13:52), tips for honing your comedic skills (15:15), how to start building comedy into your content (18:25), the importance of production quality (19:30), and how B2B brands can start incorporating more comedy into their advertising (22:45). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Michael Zipursky joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to successfully run a remote business. Michael is the CEO and Co-Founder of Consulting Success, with over 20 years of experience helping consultants add 6- and 7-figures to their annual revenue. Highlights include: how Michael built his remote business and why he and his co-founder made that decision (2:29), early-stage challenges they encountered running a remote business (3:58), how to build a business that supports your lifestyle (6:12), how to build your remote systems and infrastructure (11:02), the biggest roadblock that businesses face shifting from in-person to remote (14:40), the unexpected benefits of working remotely (16:29), how to improve your communication systems (18:37), how to ensure your remote business is scalable (20:49), tips for growing a remote business from scratch (24:13), a more effective way to approach your first hires (27:40), and tips for minimizing waste in sales and marketing (32:48). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Simon Severino joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to increase your return on luck as a business leader. Simon is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and creator of the Strategy Sprints™ Method that doubles revenue in 90 days by getting business leaders out of the weeds. Highlights include: Simon's framework for dealing with factors outside of your control (1:40), two powerful questions business leaders should ask themselves daily (2:53), how to know when to pivot by testing with prototypes (11:52), how to identify and eliminate bottlenecks in your business (15:05), how larger companies can break down their functions into smaller team units (19:35), the three areas to focus on for accelerated sales growth (21:42), how to increase your conversion rate by 25% (24:08), five things you need to build a high-performance team (26:51), the ideal makeup of a sprint team (31:00), and how to get started with Simon's Strategy Sprints™ Method (37:50). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Pouyan Salehi joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss the importance of data hygiene in sales organizations. Pouyan is the Co-Founder and former CEO of PersistIQ, CycleIO and now Scratchpad, which recently raised $33M in Series B funding. Highlights include: the goal of RevOps in today's sales org (2:13), what to consider before you start tracking data (4:13), how over-collecting data is hurting reps' productivity (8:50), why a simple approach to data collection is better (9:15), the first step to better capturing your data (14:01), what kind of data to gather for short-term vs. long-term growth (18:00), the important data companies aren't tracking but should be (19:38), a common area that gets overlooked in data capture (23:08), and how collecting the right data can improve your customer experience (23:24). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Tom Burton joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to transform prospects into your own top performing sales team. Tom is an investor and co-founder of LeadSmart Technologies, a unique CRM platform that enables businesses to help their prospects and customers reach the Revenue Zone. Highlights include: the conflict between salespeople and modern B2B buyers (2:35), how to lead your prospects down "the yellow brick road" towards a sale (6:03), the best channels to reach your prospects without a sales rep involved (8:12), an example of how to reverse-engineer your sales process (9:55), the benefits of using a customer-driven sales approach (12:51), the mindset shift salespeople need to make for this approach to work (16:28), and tips for early-stage companies to build their sales team with customer-led revenue in mind (20:14). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Joel Smith and Vanessa Roberts Product join Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to excel at product-led growth. Joel and Vanessa are both strategic coaches at Dan Martell's SaaS Academy, a B2B SaaS coaching program and community. Highlights include: the definition of product-led growth and common misconceptions (3:18), what most companies get wrong with product-led growth (4:21), why choose a product-led sales approach (9:20), how to build a product-led growth strategy from scratch (12:26), how to build a product for viral growth (15:35), understanding how choice economics fuel customer decision-making (18:49), how Pirate Metrics factor into the product-led strategy (21:58), leveraging customer success for product-led growth (38:55), what companies are doing product-led sales right and what we can learn from them (40:57). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Harpaul Sambhi joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss the importance of founder-led sales to scale a startup predictably. Harpaul is the Founder and CEO of productivity software Magical, as well as the Founder and former CEO of Careerify recruiting software, which sold to LinkedIn in 2015. Highlights include: how Harpaul's own success started with founder-led sales (1:39), three ways founders can better prepare before bringing on their first salespeople (4:27), why founders need to create vulnerability with their sales team (6:12), the right time for founders to start building out a sales team (11:32), what systems founders need to have in place before hiring reps (13:33), the most important thing to codify before bringing on SDRs (14:01), what you can learn from lost deals (15:07), top tips for LinkedIn prospecting (16:51), and the biggest mistakes salespeople make on LinkedIn (20:20). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Matt Melymuka joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss what's wrong with the revenue growth at all costs model. Matt is the Founder/Partner of PeakSpan Capital, a growth equity firm that takes a "contra-silicon valley" approach to scaling. Highlights include: the origins of PeakSpan's focus and specialization model (1:56), what the capital loss ratio is and what it means for your company (6:15), the overlooked issue of liquidity (8:55), the problem of prioritizing growth at any cost (12:25), what leaders should focus on instead (15:09), how sales fits into a sustainable growth model (17:55), and how to raise funding the right way (22:40). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Tom Glason joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how revenue leaders can own their seat at the board table. Tom is the Co-founder & CEO of Scalewise, helping B2B tech scale-ups accelerate growth by providing access to world-class Scale Experts. Highlights include: why funding numbers have quadrupled in recent years and what that means for revenue leaders (6:49), the five key questions that Series A and B investors are asking (10:27), the most important metrics for revenue leaders to know and understand (11:29), how to calculate your company's quick ratio using growth accounting (15:52), the biggest mistakes revenue leaders make after securing Series A funding (19:08), and the cost of not knowing your numbers (21:50). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Pontus Noren joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to map the investor's journey to the seller's journey. Pontus is the Founder and former Vice-Chairman of Cloudreach, as well as Executive Chairman and Founder of savvi.co. Highlights include: how to translate your outbound sales process to the investor's journey (3:48), where most founders make mistakes in the investment seeking process (9:27), how to deal with false positives in the investor pipeline (11:55), one red flag that indicates the investment won't go through (12:45), the benefits and risks of working with an investment banker (15:55), and how savvi.co can accelerate the B2B sales process (20:50). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Eric Nowoslawski joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to create inbound leads using outbound sales messaging. As a growth marketer, Eric Nowoslawski has worked with over 120 startups. He teaches founders the systems, processes, and strategies that make outbound a dependable pipeline of growth. Highlights include: why not all offers are made for cold email (2:15), non-traditional places to find inbound leads (4:03), how to use Trojan horse content to build trust and generate inbound leads (4:45), how to build a community the right way (12:20), tips for turning your community into inbound leads (13:14), choosing the best platform and content for your community (14:14), how to qualify outbound prospects as inbound leads (20:27), how to use challenges to grow a list of qualified prospects (23:55) and a bonus tip you can implement to generate inbound leads today (31:58). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Darryl Praill joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss best practices and common mistakes when implementing outbound sales sequences. Darryl is the Chief Revenue Officer at VanillaSoft, the industry's most established Sales Engagement Platform. Highlights include: how sales cadences can counteract our bad habits (2:56), how to build the best possible cadence for your audience (7:49), how to design an optimal sales sequence for multiple different channels (16:58), how and why you need to optimize your social profiles to work with your cadences (22:05), tips for crafting a great subject line (27:30), and best practices for converting prospects into paying customers (32:05). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Andy Paul joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to sell without selling out. Andy is the author of two award-winning sales books, Zero-Time Selling and Amp Up Your Sales, and is one of the leading voices in the sales industry today. Highlights include: outdated sales behaviors that need to be replaced (2:56), why so many sales teams are selling out even when they know it's ineffective (4:57), the difference between selling out and selling in (6:30), how sales leaders can change their team's behaviors for the better (7:19), the pillars of selling in (9:53), how maintaining a human element in your sales process can be a core differentiator (13:18), the gap between knowing and understanding (15:05), the problem with compliance to processes (17:28), and the first step salespeople and leaders can take to improve their sales process (20:15). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Art Harding joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss why outbound sales are lagging in digital transformation and how to fix it. Art is a global speaker, sales leader, and Chief Operating Officer at People.ai, where he helps build high-performing sales, services, and operations teams. Highlights include: how B2B tech went from a leader in digital transformation to getting stuck in the past (1:42), why sales leaders have been slower to adopt new technology (8:48), where the future of sales technology could take us (13:44), what the best sellers do differently (16:10), how sales leaders can audit their process to find what they're missing (17:35), the advice all tech-skeptical CROs need to hear (26:01), why investing in operations and enablement is crucial for sales success (28:30), and why outbound sales growth requires a holistic approach (32:20). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Todd Caponi joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss why transparency sells better than perfection. Todd is the Founder of Sales Melon and author of the award-winning book, The Transparency Sale. Highlights include: why a product with 4.2-star reviews will outsell its 5 star counterpart (4:08), how to be more transparent in your messaging (7:41), how to stand out with personalized prospecting (8:21), how to lead with transparency in sales conversations (11:30), what B2B sales can learn from IKEA (11:40), why pre-qualifying your prospects is the secret to shorter sales cycles (18:00), how honesty can endear you to buyers (19:30), how to leverage transparency in later stage negotiations (20:36), and how expiring discounts harm your sales cycle (26:10). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Simeon Atkins joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss leveraging account-based marketing (ABM) to reach prospects that are worth your time. Simeon is an Industry Consultant at Similarweb, specializing in eCommerce and marketing tech. He works closely with various commercial operations to help them find, win, and retain more business with Similarweb's market intelligence data. Highlights include the three main characteristics of ABM (2:21), the benefits of ABM for sales reps (5:05), common mistakes in implementing ABM (7:16), best practices for getting started with ABM (8:55), how sales intelligence tools can streamline the process (14:40), and tips for how sales reps can get started with ABM today (16:41). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Leah is a Founder of BetterGrowth, a consulting agency focused on helping companies scale their customer-focused teams to exceed revenue goals and turn their customers into lifelong fans. Highlights include: why customer success deserves a seat at the revenue table (1:50), the reason why so customer success often gets stuck in a reactive role (3:30), the two main roles with customer success (4:30), how to build your customer success team from the ground up (5:20), changing compensation models to tie into revenue goals (7:50), tech stack recommendations for customer success (12:18), hiring the right people (15:00), mending the relationship between sales and customer success (19:04), and how to build a revenue-generating playbook for customer success (22:56). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Shawn Rhodes joins the Predictable Revenue podcast to discuss how systematizing the outbound sales process can help improve your conversion rates. Highlights include: why so many salespeople rely on hope (1:45), the negative impacts of salespeople improvising their process (3:03), how sales leaders can enable their teams with strong systems (7:42), what three questions you need to ask in every debrief (13:35), how systems allow salespeople to be more present in meetings (17:25), the four key parts of any successful sales process (19:50), and a live walkthrough of how to build out systems for your outbound sales team (23:17). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Christina del Villar joins the Predictable Revenue podcast to discuss how a go-to-market strategy can help you boost outbound sales and hit your revenue targets. Christina is a marketing strategy expert who helps companies define, develop and implement successful go-to-market strategies and boost their revenue. Highlights include: how Christina's childhood dream to be a fighter pilot influenced her career in marketing (1:50), how to conduct an audit to evaluate your go-to-market strategy (3:00), the markers of a strong go-to-market strategy (4:56), who owns the responsibility of creating the strategy (6:38), the real purpose of a go-to-market strategy (9:43), why your goals need to be tangible and measurable (14:15), who is usually the best person to own your go-to-market strategy (17:10), how far out in advance to plan your strategy (18:33), determining the best go-to-market strategy for your company (20:47), and the first step towards building a better strategy (25:08). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

AlexAnndra Ontra joins the Predictable Revenue podcast to discuss the role of presentations in the outbound sales process and how to use them to close the deal. AlexAnndra is the President and Co-founder of Shufflrr, a presentation management platform that has shaped the presentation strategies of hundreds of Fortune-level companies. Highlights include: the three functions of a sales presentation (1:51), the problem with traditional sales presentations (4:54), how to build a flexible slide library (6:05), why your marketing team needs to create branded slide decks (12:10), how a virtual slide library can help your sales development team close more deals (13:55), how presentation management solutions like Shufflrr can speed up the pipeline (15:12), and the first step you can take toward better sales presentations (18:46). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Kevin Snow joins the Predictable Revenue podcast to discuss how automating your outbound sales strategy can help you close deals faster and more efficiently. Kevin is the Founder/CEO of Time On Target, a sales and marketing agency that helps businesses integrate digital technology in an authentic, professional way. Highlights include: Common mistakes when implementing automation (1:38), how to send automated content based on where a prospect is in the sales process (9:40), how to provide more value with your content (11:23), the first thing you should do when adding automation to your sales process (13:14), how to maintain authenticity in automated processes (16:20), why automation helps close deals faster (22:44), and what being in the military taught Kevin about business (24:30). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Moeed Amin joins the Predictable Revenue podcast to discuss how founders can establish a customer-centric outbound sales infrastructure for profitable growth. With over 20 years of experience in sales and a background in neuroscience, Moeed founded Proverbial Door to help businesses improve their sales function for radical growth. Highlights include: the four most common mistakes founders make when scaling (3:40), how to understand your customers on a deeper level (8:44), a wider view of the buyer's journey (12:31), why everyone at the company should contribute to mapping the buyer's journey (16:30), hiring for traits over skills (19:15), how strategic partnerships can drive sales growth (22:00), how to hire your first sales leader (23:51), and why you need a CRO to challenge your views (26:20). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Mary Grothe joins the Predictable Revenue podcast to discuss how CEOs can remove friction from the outbound sales process in order to scale revenue holistically. Mary is a former #1 MidMarket B2B Sales Rep and CEO of House of Revenue, a Denver-based firm of fractional Revenue Leaders who currently lead the marketing, sales, customer success, and RevOps departments for 15 companies nationwide. Highlights include: the two stages of scaling for CEOs (1:55), the importance of narrowing down your ICPs (8:00), how to build your team as you scale (12:35), why you should customize marketing materials for each ICP (15:55), why you should hire salespeople in pairs (17:55), how to use data in your scaling strategy (19:45), the Flywheel approach to outbound sales (23:49), the untapped market most companies are missing (25:29), and what all CEOs looking to scale should do right now (27:55). -------------------- Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

In this episode of the Predictable Revenue Podcast, Sarah Hicks is joined by Dr. Stefanie Boyer to discuss why roleplaying practice makes the best sales development reps and how to incorporate improv exercises into your SDR training. Dr. Boyer is an award-winning sales educator and author of several books, including The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. Highlights include: the importance of practice in sales development (1:35), how AI can elevate SDR training (4:45), overlooked nuances of sales conversations (8:08), tips for implementing improv at your organization (10:25), how practice data can improve your numbers (12:14), how to recover from mistakes on sales calls (19:50), the impact of gender on sales training (20:47), how SDRs can achieve a balance of confidence and empathy (21:15), and how to adapt SDR training to a virtual environment (23:43). -------------------- Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Darren Reinke joined the Predictable Revenue podcast to discuss self-limiting beliefs in sales development, including how to foster growth in your team, and reframe self-limiting beliefs into positive thoughts and actions. Darren is an executive coach, podcast host, and author of "The Savage Leader: 13 Principles to Become a Better Leader from the Inside Out." The book focuses on the inner journey of leadership, and how to overcome self-limiting beliefs to unlock our hidden potential. Highlights include: how Darren overcame his own self-limiting beliefs about writing a book (3:15), the importance of soft skills in leadership (6:26), how to determine where your limiting beliefs come from and reframe them in a positive light (12:10), how to adapt your leadership style to your recipients (20:48), why you need to have regular development check-ins with your team (26:11), and the importance of self-reflection (39:15). -------------------- Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

In this episode of the Predictable Revenue Podcast, Sarah Hicks is joined by Julian Muniz, Director of Global Sales Development at BlueVoyant. Julian Muniz is a sales development leader with experience assisting two GTM teams get acquired for a total of $430 million in the past year. Episode highlights include: the biggest mistakes made when it comes to SDR/AE working relationships (3:41), how a lack of collaboration hurts both sides (4:25), how to ensure a smooth customer transition from SDR to AE (12:27), how to handle scheduling conflicts (15:24), navigating the grey zone of handoffs (20:09), the importance of pre-qualification in outbound sales (24:21), and what SDRs and AEs can do to improve their relationships (27:55). -------------------- Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Sara Archer is a former neuroscientist turned SaaS startup operator and has 8+ years building ambitious, international sales teams. She is absolutely determined to convince the skeptics that 'sales' is not a dirty word. In her current role as Head of Sales with ChartMogul, she helps top-tier subscription businesses around the globe grow faster using their revenue data — think recurring revenue, churn, customer lifetime value. Sara joined the Predictable Revenue Podcast to talk ​​about how technical credibility and the knowledge of SaaS metrics will help you close more deals. Highlights: Why is technical credibility so important for sales reps today (1:28), how can sales reps learn this information (2:59), how to learn about your target market & the tools they're using (4:38), do prospectors need to have technical knowledge (10:26), how do SaaS metrics impact credibility (12:50), the impact of technical credibility & knowledge of SaaS metrics (16:21). -------------------- Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Michael Hanson joined us on this episode of the Predictable Revenue Podcast to discuss the 8 ego-driven emotions that stop salespeople from selling effectively and shared the antidotes to overcome them. Michael runs Growth Genie, a consultancy that empowers B2B sales teams to have better conversations through playbooks, sequences, coaching, and training. Highlights: why psychology is better than sales books (1:26), the 8 ego-driven emotions (4:31), desire (5:24), fear (7:45), anger and resentment (9:13), agitation and anxiety (13:50), lethargy (15:04), doubt (16:29), pride (17:50). -------------------- Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching