The Partnership Playbook: Lead with Clarity, Create Leverage & Reclaim Time

What if your leadership brand was your greatest growth asset?In this episode, Laura Barnard shares a game-changing framework: the Spectrum of Leadership Empowerment (SLE). It bridges psychology, branding, and purpose into one tool.Discover how to identify your intrinsic leadership motivationLearn how trust and prior relationships drive partnership successGain tactics to activate your leadership brand publiclyStart thinking of yourself not just as a leader—but as a message others can follow. Listen in for actionable insights on partnerships, growth, and influence.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if every growth deal you closed started with giving instead of asking?Scott Kelly, founder of Black Dog Venture Partners, joins Phil to share his hard-won lessons from three decades in deal-making—from Wall Street to startup boardrooms. If you’ve ever wondered why some partnerships thrive while others implode, this episode is a masterclass in the art of going first, building trust, and playing the long game.You’ll walk away with:A battle-tested framework for vetting potential partners (and walking away from bad ones)Scripts and signals to look for in first meetingsMindset shifts that will change how you approach growth foreverWant to grow your business through smarter partnerships? Start with this conversation.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Are your partnerships built on belief—or proof?Too many growth partnerships start with optimism and end in regret. Why? Because belief systems don’t hold up under board-level scrutiny or leadership changes.Here’s how to make yours bulletproof:Anchor every deal in two measurable benefits, not just one.Use the four calculations - Revenue, Access, Cost Savings, Risk Reduction - to audit every partnership.Prioritize consumption over appearances because logos don't pay bills, usage does.If you're serious about building growth partnerships that survive turbulence, this episode will change how you evaluate every deal.🎧 Listen to learn the math behind momentumToday’s episode is sponsored by Fiverr. If you want to grow without adding overhead, Fiverr is the shortcut. Use this link and the code PHILHSC10 to get 10% off your first Fiverr orderNew episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the next trillion-dollar company isn’t in AI... but in waste?Most leaders overlook the eight sectors that keep the world moving: freight, water, power, waste, packaging, laundry, cement, and buses. But when they fail, everything fails.In this episode, discover how infrastructure partnerships are:Turning waste, emissions, and power strain into revenue streamsPre-locking supply and compliance advantages through collaborationReframing “unsexy” sectors as strategic growth enginesListen now to uncover how to partner your way into overlooked industries—before everyone else catches on.Today’s episode is sponsored by Fiverr. If you want to grow without adding overhead, Fiverr is the shortcut. Use this link and the code PHILHSC10 to get 10% off your first Fiverr orderNew episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if your biggest growth lever wasn’t a new product, ad campaign, or market — but a partnership?Too many leaders treat partnerships like PR stunts or one-off transactions. Christiana Brenton has built a career proving the opposite: that genuine, long-term partnerships are a growth engine that compounds over years.In this episode, you’ll learn:The “one plus one equals three” mindset that makes partnerships scale.How to build a high-performance partnerships team that thrives on curiosity.Why saying “no” to a seven-figure deal can be the smartest growth decision you’ll make.Listen now to discover how to turn partnerships into a multiplier for your business growth.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if your next $100M partnership just needed the right insight?Larry Namer co-founded E! with $2.5M after more than 100 rejections. Here’s what you’ll learn in this episode:How movie trailers became a proof-of-concept for E!’s business modelWhy rejection can be the best market validatorHow to turn underfunding into a competitive advantageIf you're building anything with partnerships or ambition, this episode is for you.🎧 Tap in and rethink how you grow.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if your revenue playbook was slowing your growth?Most sales teams push harder. Christiana Brenton thinks differently, starting with curiosity, empathy, and humility. From scaling Flight Studio to rejecting a $100M offer, this conversation flips traditional thinking on partnerships and performance.You’ll learn:How curiosity and care outperform brute-force tactics in salesThe “first principles” mindset behind Flight Studio’s exponential growthWhy long-term trust beats short-term wins and how to build itGet a front-row seat to the mindset and strategy behind the world's most culturally relevant podcast brand.Listen now to rewire how you grow through partnerships and a true growth mindset.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Why do good people avoid politics—and what’s the cost?If you’ve ever felt like politics in the workplace are beneath you, or just a distraction from “real work,” this conversation will challenge—and elevate—your thinking. Because politics isn’t the game. It’s the field it’s played on.In this episode:Learn the 3 stages of political maturity—and how to level up.Discover why ignoring politics is a growth limiter, not a virtue.Reframe politics as the fuel for partnerships, power, and progress.Listen to get the strategic edge you didn’t know you needed—in work, life, and leadership.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if writing a check is the worst way to start a partnership?Too many brands think dollars are the only door to open but true growth partnerships go deeper. In this episode, Luke Reissman from the PGA of America shares how tech, inclusion, and mission alignment are redefining what successful partnerships look like in sport and beyond.You’ll learn:How to assess partners beyond revenue potentialWhy storytelling beats exposure in long-term dealsThe surprising driver behind golf’s pandemic-proof growthDiscover how the right partner fit isn’t just about money, it’s about shared momentum.Listen in and rethink how you grow through partnerships.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if “winning” a deal meant giving more than you take?Rob Matzkin built and exited companies across 20+ industries and his greatest advantage was knowing how to build trust before entering a deal.In this episode  learn:How to use the “Give 11” rule to build referable partnershipsWhy cooking for 50 people became Rob’s best growth strategyHow to spot (and fix) partnerships before they failJoin us for a masterclass in trust-led growth, purpose-first business, and partnership clarity.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What happens when a grassroots movement grows faster than the platform it supports?Anna McAfee helped co-create LinkedIn Local, an initiative that organically scaled to over 1,000 cities and 96 countries—without formal LinkedIn endorsement. But when it came time to align with the platform... things didn’t go as expected.Learn how to spark platform-native movements that spread globally.Understand why legal missteps can quietly erode community momentum.Discover how to protect your idea and values—even if you don’t own the rails.🎧 Listen in for a cautionary, courageous story of partnerships, scale, and what to protect.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the way you run meetings could make or break your Partnerships?Dr. Steven Rogelberg, the world’s leading expert on meetings, shares how intentionality, the stewardship mindset, and smarter meeting strategies can drive better business outcomes, stronger relationships, and greater collaboration. In this episode learn: ✅ How to make every meeting count and strengthen your Partnerships.✅ Why most people overestimate their ability to run effective meetings.✅ Practical ways to avoid meeting hangovers and reclaim valuable time.Press play now to learn how small changes in your meetings can transform your Partnerships, leadership, and productivity!🔗 Resources Mentioned: 📖 The Surprising Science of Meetings & Glad We Met by Dr. Steven Rogelberg 🌐 Learn more: Website 🔗 Connect with Steven on LinkedInNew episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Ever had a deal stall at the finish line and wondered—what just happened?You're not alone. High-stakes partnerships often unravel at the 11th hour,” where clarity fades, champions go quiet, and momentum vanishes. This episode dives into why promising deals stall and how to revive them using strategic, actionable frameworks.Discover how to gain a game-changing perspective with the “Negotiator’s Lens” and see past surface-level friction.Learn to apply the IDEAL+ framework to realign intent, build multi-stakeholder support, and land the all-important first win.Gain mental models and rehearsal strategies that help you deliver clarity under pressure when it matters most.Press play to uncover the tools and mindset shifts that can reignite stalled deals and transform them into lasting partnerships.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the most feared industry held the key to the cleanest, cheapest energy?In this episode, Caroline Cochran reveals how Oklo is reinventing nuclear—from powering with waste to designing reactors as community assets. She breaks down how partnering with regulators, not fighting them, is a 10x growth mindset move.Learn how fast reactors can use 97% of the energy conventional plants throw away.Discover why Siemens and Oklo’s collaboration could unlock scalable energy for AI and beyond.Get a rare playbook on engaging regulators as competitive advantage, not bottleneck.🎧 Listen now to reshape how you think about energy, growth, and partnerships. New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if business growth happens in the same way fighter pilots train?In this episode you'll learn:The Fighter Pilot Mindset: Learn how intentionality and debriefing create clarity and maximise outcomes in any environment.Partnership Dynamics: Discover why true partnerships thrive on mutual giving, shared goals, and radical transparency.Debrief to Win: Implement structured reviews to bridge the gap between expectations and results—essential for scaling businesses or partnerships.Connect with my guest Christian 'Boo' BoucousisNew episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Why do some partnerships fuel growth—and others fall flat?In a world full of noise and digital distraction, building meaningful relationships is harder than ever. But what if the secret to sustained happiness and success isn’t more strategy—but deeper connection?Learn why “social fitness” is the most underrated growth muscle in business and life.Hear how war veterans and Gen Z face different challenges but need the same relational skills.Discover a practical mindset shift that transforms how you show up at work and at home.This conversation with Marc Schulz is a must-listen for anyone who believes in the power of partnerships and a growth mindset to change the trajectory of their life.🎧 Tune in to learn how to train your most valuable asset: your relationships.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the real close doesn’t happen in the room… but in a meeting you’re not even invited to?In this episode you’ll learn:How to make your internal champion your secret weaponWhy clarity, not charisma, is the key to internal buy-inThe exact 4 tools to help your champion close the deal without youIf you want to win the deal even when you’re not in the room, this one’s for you. Listen now and turn your champion into a closer. New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What is the psychology behind high-performance partnerships? In this episode Dr. Julie Gurner covers:The Power of Reinvention: Discover why the ability to reinvent yourself and your business is critical for long-term success.Building High-Trust Partnerships: Understand how creating partnerships based on trust and shared goals can exponentially grow your business.Managing Stress for Better Decision-Making: Gain valuable insights into how leaders can reframe stress to enhance decision-making and inspire their teams.Tune in for practical strategies to maximize your leadership potential and build transformative partnerships that last.Connect with Dr Julie Garner:Subscribe to Dr Gurner's amazing newsletter, Ultra SuccessfulWork with Dr GurnerConnect with Dr Gurner on LinkedIn New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What’s the one leadership skill that makes or breaks your partnerships?It’s not strategy. It’s not charisma. It’s whether people feel safe enough to tell you the truth and whether you know how to truly listen. In this episode, Jeff Wetzler breaks down his powerful 5-step ASK approach to help leaders unlock insights they’re currently missing.Learn how to “Choose Curiosity” and stop seeing it as a fixed trait.Understand why psychological safety isn’t optional—especially in partnershipsDiscover how “sift it and turn it” can triple the impact of your conversations.If you’re a founder or exec who wNew episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if Apple’s rebirth didn’t start with Steve Jobs but with a factory swap in Singapore?For sales and marketing leaders, managing complexity is the killer of growth. Apple figured this out in 1997 by offloading core hardware production to NatSteel, a little-known electronics firm from Singapore.Here’s what you’ll learn in this episode:How to identify what to outsource—not by failure, but by strategic irrelevanceHow to create proximity in partnerships that drives speed, trust, and resultsHow to design partnerships that scale with you—without becoming a liabilityIf “partnership” and “growth” are part of your playbook, this episode will change how you think about both.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if global growth was less about money—and more about mindset?Larry Namer, co-founder of E! Entertainment, reveals the story behind launching a global media giant with just $2.5M—and the playbook he used to scale into post-Soviet Russia, China, and beyond.Learn how to build partnerships that last decades (not just deals)See why respecting culture beats imposing strategy—every timeHear what most founders get wrong about capital, control, and creative freedomListen to this masterclass in partnership and growth—you’ll rethink how your next venture should scale.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if your best partnership is just one question away?Too often, we undervalue curiosity in business—especially in partnerships. But what if the ability to ask better questions is the true unlock for growth mindset and innovation?Learn the 3 I’s framework: Inquiry, Improvisation, and Intuition—and how to apply them.Understand why many professionals are “question-shamed” and how to rebuild curiosity.Discover the role of vulnerability in creating high-trust, high-growth partnerships.If you’re serious about partnerships and personal evolution, this minisode is your blueprint. Hit play now.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if your fiercest rival could become your most powerful partner?Fiona de Jong has led Olympic teams, reshaped Australia’s national brand, and is now changing how leaders think about high-performance collaboration. You’ll learn:How to partner—even with competitors—and win moreThe mindset shifts needed to grow across career chaptersHow national branding and sports strategy intersect to drive global relevanceListen now to discover how world-class partnerships are built—from the inside out.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if your most successful business partnerships started with nothing more than vulnerability?In a world obsessed with outcomes and ROI, Dov Baron flips the script arguing that true partnership isn’t built on transactions, but on trust, reciprocal vulnerability, and long-term relationships. Discover the difference between cultivating a relationship and cultivating a partnership, and why it mattersLearn how showing up without entitlement and leading with value can open doors to meaningful collaborationsHear why the best partnerships often don’t start with a contract, but with shared vulnerability and long-term intentListen now to learn how to build powerful partnerships that are rooted in trust, not just timelines or transactions.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

​​Why do hot partnership deals suddenly go cold?If you’ve ever watched alignment, value, and momentum all click only to be met with silence you’re not alone. It’s one of the most frustrating (and common) experiences for founders and sales leaders.Here’s what you’ll take away from this episode:Why silence doesn’t mean “no”—and what it actually signalsHow to reach out without sounding desperate or transactionalA mindset and messaging shift that turns ghosting into re-engagementThis episode gives you the tactical playbook to confidently move deals forward, even when momentum fades.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the key to stronger partnerships, deeper relationships, and better decisions was simply knowing how to ask the right questions?Meet Jeff Wetzler, an expert in learning and leadership, shares his transformative approach to asking better questions—one that fosters trust, accelerates progress, and uncovers hidden insights in both business and personal life.How unspoken thoughts can hinder collaboration—and how to surface them constructivelyThe five-step Ask approach to creating more open and effective conversations.Why partnerships thrive on curiosity, trust, and the ability to make it safe for honest dialogue.Hit play now to learn how the simple act of asking the right questions can elevate your partnerships, leadership, and everyday interactions!Connect with Jeff:Ask by Jeff Wetzler - Get it here Learn more about Jeff’s work: askapproach.com | Transcend EducationConnect with Jeff on LinkedInNew episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the secret to growth lies in how we champion the women around us?If you're a leader, parent, mentor, or ally, this conversation is about unlocking the potential already present in the women and girls around you.Desire (D):Learn why access—not just confidence—is the key to women's success in health, leadership, and opportunityUnderstand the role of allies, sponsors, and inclusive workplaces in creating sustainable change for women at every levelDiscover how investing in gender equity isn't just the right thing—it's a smart, strategic move for innovation, resilience, and trust.Press play to hear a powerful, heartfelt call to action that will challenge you to lead, invest, and champion women differently—because when she rises, we all rise.Learn about Inspiring Rare BirdsLearn about Dress for Success---------------New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the key to becoming a great leader is learning how to be an even better follower?This episode explores how openness to feedback and growth can set the foundation for truly transformative leadership.Uncover the four pillars of coachability that drive high-performing leaders: openness to change, feedback, action, and accountabilityLearn why the best coaches are also the most coachable, and how this mindset shapes more empathetic, effective leadershipHear how early lessons in following can forge the most capable and resilient leaders of tomorrowTune in now to learn how embracing coachability can unlock your full leadership potential, whether you're just starting out or reinventing your career.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What happens when you bet billions on a product before knowing if it even works?In a world where most projects crawl through approval gates, this episode reveals how two unlikely partners Pfizer and BioNTech defied the odds and delivered a game-changing COVID vaccine in under a year. Discover how to collapse your project timelines by designing for parallel execution rather than waiting for perfect dataLearn why involving operations from day one (not the finish line) can de-risk scaling and accelerate deliveryUnderstand how building trust equity before the pressure hits enables bold, high-conviction decisions when it countsHit play to learn how the Pfizer–BioNTech blueprint can help you fast-track results, strengthen alignment, and lead your next big partnership with confidence.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the greatest opportunity for your career and your impact lies in the invisible spaces between words on your job description?In this deeply thoughtful conversation, Niven Postma reveals the often overlooked realities of leadership, power, and politics in organisations. Understand why organizational politics aren't a bug, they're a feature, and how you can ethically and effectively navigate themDiscover the power of building a "to-build" list of relationships as strategically as your to-do listLearn how to balance what matters to you with what matters to others in partnerships, and why that overlap is where transformative collaboration beginsListen now to learn how mastering the informal side of leadership, the politics, relationships, and influence can unlock powerful partnerships and amplify your impact.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Could your fiercest competitor actually be your greatest future partner?This episode offers a deep dive into the hidden dynamics and mindset changes that unlock next-level growth through partnerships.Hear how a former competitor became the key to one a game changing partnershipDiscover the “partner paradox” and why many partner teams struggle to prove their value despite delivering real impactLearn how to align your partnership metrics with what truly matters to Chief Revenue Officers and boards to scale influence across your entire sales pipelinePress play now to rethink how you approach partnerships, and unlock the strategic edge that could transform your company’s future.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What can your business learn from Apple and Visa’s billion-dollar handshake?In a world where trust and scale are the currency of growth, small and medium businesses often overlook the one strategy that can deliver both: smart partnerships. Discover how choosing the right partner can unlock instant credibility and reachLearn why security and trust are more than buzzwords (they're key to partner and customer buy-in)Uncover five actionable strategies to make your partnerships easier, more effective, and built to lastListen now to learn how to build powerful partnerships that drive growth from day one.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the key to becoming an extraordinary salesperson is realising you're not one?If you've ever cringed at the thought of being called a "salesperson" or felt disconnected from the typical sales playbook, you're not alone. Discover why vulnerability, not polish, creates deeper trust and faster sales successLearn how to use your unique personality and values as your greatest sales asset, no scripts requiredHear firsthand how mindset, authenticity, and human connection transformed two unlikely salespeople into celebrated teachers, speakers, and best-selling authors.Tune into this episode now to uncover how embracing who you really are can become your most powerful tool in business and beyond.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What’s really behind those flashy logos on race cars, and how can your brand get in on the action?This episode explores how companies leverage motorsports to drive real business growth, even if they’re not household names.Learn how motorsport sponsorship fuels B2B partnerships far beyond what fans see on TV.Discover why mid-cap companies are stepping into the racing world and how it boosts their market presence.Hear real examples of how motorsport data has led to safer consumer vehicles through unexpected collaborations.Listen now to uncover how your business could unlock high-impact partnerships and innovation through motorsport sponsorship.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Have you ever felt like a partnership is gaining traction, yet there's no deal, no dollars, no launch to prove it?This episode helps you spot the subtle signs that your collaboration is working—before the results hit the scoreboard.Discover 10 powerful signals that show a partnership is moving forward, even without formal agreementsLearn how to demonstrate progress to internal stakeholders when traditional KPIs are absentGet strategic insights to avoid misreading cues and make smarter decisions about which partnerships to nurture or cutListen now to learn how to track invisible momentum and make confident partnership decisions before the ink dries.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What does it take to become a world class sales leader from a standing start? This episode with Katheline Jean-Pierre dives into the power of trusting your instincts, building meaningful partnerships, and creating transformative career accelerators.Learn Katheline’s five foundational sales and partnership principles that can elevate your performance and impact.Discover how a grassroots leadership program at Google became a global movement still thriving across continents.Hear the inspiring journey of creating a holistic success model—blending business acumen, spirituality, and radical candor—to help others become fearless and impactful.Tap into this masterclass on vision, leadership, and partnership to unlock your own top 5% path. Press play and elevate your career and life today.Want more from Katheline?Listen to her podcast, Driving Impact.Subscribe to the Driving Impact newsletter for weekly insights.Connect with Katheline on LinkedIn.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

How can your business thrive in a future where half of today’s tech companies won’t exist in 10 years?This episode dives into the transformation of partnerships and what it takes to stay competitive when the rules of success are being rewritten.Discover the three eras of computing and how each one redefined business strategies and partnershipsUnderstand why traditional resale models are becoming obsolete and how services-driven partnerships are the new key to growthLearn what the top companies are doing today to create $3 of high-margin value for every $1 of core product, and how you can adopt the same modelTune in now to learn the future-proof strategies that will keep your business relevant and profitable in the age of AI-driven transformation.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Ever wondered how to prove a partnership’s value - fast? What if you could do it in just 90 days?In this episode of The Partnership Playbook, you'll discover how to replace guesswork with a proven, 7-step pilot framework designed to validate your next partnership without wasting time or credibility.By listening, you’ll learn how to:Identify and align on a shared, high-priority problem that actually matters to both sidesCo-create a first win that builds belief and momentum in under 90 days.Set simple, effective metrics and decision gates that keep everyone focused and accountable.Tune in now to learn how to design a high-trust, low-risk partnership pilot that accelerates results and unlocks your next big win.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Want to know the future of global ecosystems and partnerships? Jay McBain shares:The Evolution of Partnerships: How partnerships transitioned from traditional two-tier distribution models to today’s AI-driven, outcome-based ecosystems​​.Key Trends for the Next Decade: The rise of API-driven integrations, the importance of measurable partnership moments, and the shift towards consumption and outcome-based pricing​​.Advice for Emerging Leaders: Practical guidance for navigating traditional organisational structures and aligning incentives with modern partnership strategies​​.Connect with Jay:LinkedInWebsiteNew episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if success wasn’t just for the chosen few, but something you could actually learn and master?Too often we’re told what to do to be successful, but rarely how to do it. In this episode, Dr. Ruth Gotian unpacks the missing blueprint behind high achievement and offers a practical approach to unlocking your full potential, no matter your age or stage in life.Discover the four core attributes that all high achievers, from astronauts to Nobel laureates, have in commonLearn how to tap into your intrinsic motivation with a simple yet powerful exercise called the Passion AuditHear real-life stories of persistence and mastery, and how you can apply the same principles to your own goalsHit play now to uncover the secrets behind lasting success and how to start applying them in your life today.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Are you sick of investing time in potential partners, only to be let down by mismatched values or hidden agendas?In the high-stakes world of sales and marketing partnerships, spotting red flags early can save you weeks, or even months, of lost momentum. This episode helps you read the digital signals that reveal who’s a fit before you ever hop on a call.Learn how online behaviors like comments and content engagement can predict partnership success.Discover the fastest way to weed out time-wasters and focus on aligned, high-impact players.Build your own “Partner Playbook” to consistently qualify the right collaborators at scale.Listen now to unlock the 10 real-world digital behaviors that will level up your partner-vetting process and protect your time.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

How can mastering listening transform your relationships, and even the health of your business?In a world overwhelmed by noise and constant distraction, the ability to truly listen is becoming a rare skill, and yet it's more crucial than ever. Julian Treasure is here to help.Discover why tuning into tone may be the most underrated leadership superpower and how it builds trust in your organization.Learn practical strategies for creating quiet spaces and "listening zones" that support focus, creativity, and well-being.Gain insight into the profound impact of sound on our emotions, behaviors, and productivity—from noise in cities to the subtle power of sonic branding.Listen now to uncover how refining your relationship with sound can elevate every aspect of your life and leadership.Join Julian Treasure’s Listening Society here.Get Julian’s new book, Sound Affects. Connect with Julian Treasure on LinkedIn.

What if your next game-changing partnership starts with just one referral?In today’s rush to scale, many businesses overlook the most powerful partnership principle: alignment. Listen to how Matt Remuzzi reveals how building slow, value-driven relationships based on mutual standards and client experience can lead to long-term successLearn how to evaluate potential partners based on cultural alignment and operational values, not just ROI.Hear real examples of partnerships that turned into scalable, win-win ecosystems across industries.Understand why a “give first” mindset builds trust, client satisfaction, and long-term revenue faster than transactional deals.Listen now to learn how to build partnerships that actually feel like extensions of your own business, and drive meaningful growth.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if your biggest competitor could be your greatest ally? Discover how historic rivalries turned into powerhouse partnerships—and how you can do the same.If you're a business leader battling dominant players or seeking new growth, this episode reveals a counterintuitive strategy: “coopetition.” Learn how to spot the exact moment when partnering with a competitor makes more sense than outcompeting them.Discover frameworks for building limited-scope alliances that protect your core while expanding your reach.Gain a practical six-step playbook for structuring coopetition, tailored for small to mid-sized businesses.Hit play to learn how strategic rivalries can unlock serious growth and give your business a lasting competitive edge.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What does it take to build a partnership so strong it can survive the chaos of combat, and help land a crippled fighter jet back to safety?In high-stakes environments, the difference between failure and success often comes down to trust and partnership. This is retired fighter pilot Kim “KC” Campbell's story.Hear the harrowing true story of a mission gone wrong and the team effort that brought Kim safely homeLearn the fighter pilot mindset around debriefs and feedback that can transform how your organisation works togetherUnderstand what makes partnerships thrive under pressure and how to build trust quickly, even in the most uncertain environmentsListen now to uncover the real meaning of partnership and how it can drive courage, clarity, and performance when it matters most.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

How do you scale partnerships across your business without being the only one driving the strategy?For businesses aiming to grow through partnerships, it’s no longer enough to have one or two “experts” doing all the work. Learn how to build an “operating system” for partnerships that turns instinct into strategy and scale.Discover how to create momentum with new partners through trust-building, smart tempo, and shared communication channels.Find out what core traits to look for when hiring great partnership talent—even if they’ve never had the title before.Listen now to learn how to embed a culture of partnership across your business and unlock scalable growth through shared opportunity.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

Did you know John Deere is partnering with SpaceX and women’s workwear brands? These unexpected collaborations are revolutionizing agriculture—are your partnerships doing the same?In a time when every business is fighting for relevance, John Deere is thriving by forming diverse, strategic alliances that most leaders wouldn't think to consider. If you're stuck in conventional thinking, this episode will help you rethink what’s possible.Discover how cross-industry partnerships like Deere’s with Starlink are solving connectivity issues and enabling smarter farming.Learn why inclusivity isn't just ethical—it’s profitable, as shown by Deere’s workwear line for female farmers.See how startup collaborations can inject innovation into legacy industries and future-proof your business.Tap play now to learn how bold, unexpected partnerships can drive innovation, inclusivity, and growth in your business.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

How do iconic brands like Rolex, T-Mobile, and Capgemini strategically partner with the PGA to shape the future of golf?In today’s competitive landscape, partnerships that only “write a check” aren’t enough. In this powerful conversation, Luke Reissman, Senior Director of Partnerships at the PGA, unpacks how value-driven, long-term collaborations are transforming not only the game of golf but also how brands engage with new generations of consumers—through tech, inclusivity, and unforgettable live experiences.Discover the behind-the-scenes strategy behind global partnerships that have lasted decades and delivered exponential brand equity.Learn how emerging technologies and changing fan expectations are creating new pathways for business growth and deeper engagement.Find out what makes a great partner in the eyes of the PGA—and how innovative thinking can open doors to high-impact, lasting collaborations.Hit play to learn how the PGA builds world-class partnerships that fuel brand growth and evolve a legacy sport for the modern age.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if the secret to scaling your brand and cutting marketing costs wasn’t ads—but aligning with iconic partners?In a world where ad costs are soaring and customer attention is fleeting, many brands are stuck relying on outdated growth tactics. This episode unpacks how partnership marketing—when done right—can be your fastest path to trust, reach, and revenue.Discover Jess Ruhfus used to land collaborations with brands like Microsoft and HelloFresh.Learn how to overcome the biggest obstacles that make most brand partnerships flop.Hear innovative, real-world examples of how unlikely brand pairings led to unforgettable campaigns—and why you can replicate them.Sign up to Jess’s Iconic Duos program HERE!Tune in now to learn how your brand can attract iconic partners, amplify its impact, and build long-term collaborations that truly move the needle.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.

What if your next growth breakthrough came from partnering with someone completely outside your industry?In this forward-looking minisode, partnership expert Yury Glikin shares why traditional, siloed business models are being replaced by creative, customer-focused collaborations.Learn the key mindset shifts CEOs and leadership teams must adopt to create genuine, valuable partnerships.Discover how even the smallest companies can partner with global giants, and why agility is your greatest strength.Uncover the most common mistakes that kill collaborations and how to future-proof your strategy for the evolving partnership economy.Listen now to discover how partnership-driven growth can unlock new markets, stronger customer connections, and long-term business success.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.