The Marketing Book Podcast
579 episodes — Page 11 of 12
078 Marketing for Tomorrow, Not Yesterday by Zain Raj
"Marketing for Tomorrow, Not Yesterday: Surviving and Thriving In The Insight Economy" by Zain Raj Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-for-tomorrow-not-yesterday
077 Three Feet from Seven Figures by David Spark
"Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows" by David Spark Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/three-feet-from-seven-figures-david-spark
076 Invisible Influence by Jonah Berger
"Invisible Influence: The Hidden Forces that Shape Behavior" by Jonah Berger Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/invisible-influence-jonah-berger
075 Ego Is the Enemy by Ryan Holiday
"Ego Is the Enemy" by Ryan Holiday Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ego-is-the-enemy-ryan-holiday
074 Predictive Analytics by Eric Siegel
"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" by Eric Siegel Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/predictive-analytics-eric-siegel
073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman
"Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketers-are-from-mars-bob-hoffman
072 Traction by Gabriel Weinberg
"Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/traction-gabriel-weinberg
071 Fanatical Prospecting by Jeb Blount
"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/fanatical-prospecting
070 PeopleShock by Tema Frank
"PeopleShock: The Path to Profits When Customers Rule" by TemaFrank Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/peopleshock-tema-frank
069 Get Scrappy by Nick Westergaard
"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/get-scrappy-nick-westergaard
068 Managing Online Reputation by Charlie Pownall
"Managing Online Reputation: How to Protect Your Company on Social Media" by Charlie Pownall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/managing-online-reputation-charlie-pownall
067 From Impossible To Inevitable by Aaron Ross
"From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" by Aaron Ross and Jason Lemkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/from-impossible-to-inevitable-aaron-ross
066 The Agile Marketer by Roland Smart
"The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage" by Roland Smart Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-agile-marketer-roland-smart
065 Driving Demand by Carlos Hidalgo
"Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer" by Carlos Hidalgo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/driving-demand-carlos-hidalgo
064 New Sales. Simplified. by Mike Weinberg
"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/new-sales.-simplified.-mike-weinberg
063 Hacking Marketing by Scott Brinker
"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-marketing-scott-brinker
062 Magnetic by Joe Calloway
"Magnetic: The Art of Attracting Business" by Joe Calloway Click here to view the Show Notes! https://www.salesartillery.com/marketing-book-podcast/magnetic-joe-calloway
061 The Conversion Code by Chris Smith
"The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" by Chris Smith Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-conversion-code-chris-smith
060 Hug Your Haters by Jay Baer
"Hug Your Haters: How to Embrace Complaints and Keep Your Customers" by Jay Baer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hug-your-haters-jay-baer
059 Small Data by Martin Lindstrom
"Small Data: The Tiny Clues That Uncover Huge Trends" by Martin Lindstrom and Chip Heath Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/small-data-martin-lindstrom
058 UnSelling by Scott Stratten
"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unselling-scott-stratten
057 The Content Promotion Manifesto by Chad Pollitt
"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-promotion-manifesto-chad-pollitt
056 Town Inc. by Andrew Davis
Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy by Andrew Davis https://www.salesartillery.com/marketing-book-podcast/town-inc.-andrew-davis Recorded 12/15/2015
055 Zero Paid Media as the New Marketing Model by Joseph Jaffe
"Z.E.R.O.: Zero Paid Media as the New Marketing Model" by Joseph Jaffe and Maarten Albarda Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/z.e.r.o.-joseph-jaffe
054 X: The Experience When Business Meets Design by Brian Solis
"X: The Experience When Business Meets Design" by Brian Solis Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/x-brian-solis
053 The Content Formula by Michael Brenner
"The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again" by Michael Brenner and Liz Bedor Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-formula-michael-brenner
052 Think Like a Rock Star by Mack Collier
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier Recorded 9/30/2015
051 Subscription Marketing by Anne Janzer
"Subscription Marketing: Strategies for Nurturing Customers in a World of Churn" by Anne Janzer Click here for the episode's show notes and links. https://www.salesartillery.com/marketing-book-podcast/subscription-marketing-anne-janzer
050 The Business of Podcasting by Donna Papacosta
"The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional" by Steve Lubetkin and Donna Papacosta Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-podcasting-donna-papacosta
049 The Challenger Customer by Pat Spenner
"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner
048 Maximize Your Social by Neal Schaffer
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer https://www.salesartillery.com/marketing-book-podcast/maximize-your-social-neal-schaeffer Recorded 11/3/2015
047 Manipurated by Daniel Lemin
Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin https://www.salesartillery.com/marketing-book-podcast/manipurated-daniel-lemin Recorded 10/27/2015
046 Social Wealth by Jason Treu
"Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" by Jason Treu https://www.salesartillery.com/marketing-book-podcast/social-wealth-jason-treu
045 Making Rain with Events by Scott Ingram
"Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing" by Scott Ingram https://www.salesartillery.com/marketing-book-podcast/making-rain-with-events-scott-ingram
044 Likeable Social Media by Dave Kerpen
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen https://www.salesartillery.com/marketing-book-podcast/likeable-social-media-dave-kerpen Recorded 10/15/2015
043 YouthNation by Matt Britton
"YouthNation: Building Remarkable Brands in a Youth-Driven Culture" by Matt Britton https://www.salesartillery.com/marketing-book-podcast/youthnation-matt-britton
042 Spin Sucks by Gini Dietrich
Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich https://www.salesartillery.com/marketing-book-podcast/spin-sucks-gini-dietrich Recorded 9/15/2015
041 The Invisible Sale by Tom Martin
"The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads" by Tom Martin https://www.salesartillery.com/marketing-book-podcast/the-invisible-sale-tom-martin
040 The Content Revolution by Mark Masters
"The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters https://www.salesartillery.com/marketing-book-podcast/the-content-revolution-mark-masters
039 Shareology by Bryan Kramer
Shareology: How Sharing is Powering the Human Economy by Bryan Kramer https://www.salesartillery.com/marketing-book-podcast/shareology-bryan-kramer Recorded 8/12/2015
038 Speaking Up without Freaking Out by Matt Abrahams
"Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams https://www.salesartillery.com/marketing-book-podcast/speaking-up-without-freaking-out-matt-abrahams
037 Optimize by Lee Odden
"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden https://www.salesartillery.com/marketing-book-podcast/optimize-lee-odden
036 The Passion Conversation by Geno Church
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by Robbin Phillips, Greg Cordell, Geno Church, and John Moore https://www.salesartillery.com/marketing-book-podcast/the-passion-conversation-robbin-phillips-greg-cordell-geno-church-john-moore Recorded 6/30/2015
035 Content Inc. by Joe Pulizzi
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/content-inc-joe-pulizzi Recorded 8/26/2015
034 Twitter Power 3.0 by Joel Comm and Dave Taylor
"Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor https://www.salesartillery.com/marketing-book-podcast/twitter-power-3.0-joel-comm-dave-taylor
033 The Sales Acceleration Formula by Mark Roberge
"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge
032 Hacking Sales by Max Altschuler
"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler
031 Web Marketing That Works by Adam Franklin and Toby Jenkins
"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins https://www.salesartillery.com/marketing-book-podcast/web-marketing-that-works-adam-franklin-toby-jenkins
030 Fizz by Ted Wright
"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright https://www.salesartillery.com/marketing-book-podcast/fizz-ted-wright
029 Marketing Lessons from the Grateful Dead by David Meerman Scott
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan https://www.salesartillery.com/marketing-book-podcast/marketing-lessons-from-the-grateful-dead-david-meerman-scott-brian-halligan Recorded 7/22/2015