The Marketing Book Podcast
579 episodes — Page 9 of 12
178 The Creative Curve by Allen Gannett
The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-creative-curve-allen-gannett
177 Ideas, Influence, and Income by Tanya Hall
Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry by Tanya Hall. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/ideas-influence-and-income-tanya-hall
176 Winning at Social Customer Care by Dan Gingiss
Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media by Dan Gingiss Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/winning-at-social-customer-care-dan-gingiss
175 Marketing Multiplied by Mike Moore
Marketing Multiplied: A Real-World Guide To Channel Marketing For Beginners, Practitioners, And Executives by Peter Thomas and Mike Moore. Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-multiplied-mike-moore
174 Would You Do That to Your Mother? by Jeanne Bliss
Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers by Jeanne Bliss Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/would-you-do-that-to-your-mother-jeanne-bliss
173 Brand Now by Nick Westergaard
Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-now-nick-westergaard
172 Lost and Founder by Rand Fishkin
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/lost-founder-rand-fishkin
171 Inbound Organization by Todd Hockenberry
Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles by Todd Hockenberry and Dan Tyre Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/inbound-organization-todd-hockenberry
170 Close Deals Faster by John Asher
Close Deals Faster: The 15 Shortcuts of the Asher Sales Method by John Asher Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/close-deals-faster-john-asher
169 Selling Boldly by Alex Goldfayn
Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales by Alex Goldfayn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/selling-boldly-alex-goldfayn
168 Superconsumers by Eddie Yoon
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/superconsumers-eddie-yoon
167 Never Lose a Customer Again by Joey Coleman
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/never-lose-customer-again-joey-coleman
166 The Storytelling Edge by Joe Lazauskas
The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Joe Lazauskas and Shane Snow Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/story-telling-edge-joe-lazauskas
165 Stop Selling and Start Leading by Deb Calvert
Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by Barry Posner, Deb Calvert, and James M. Kouzes Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/stop-selling-start-leading-deb-calvert
164 Sandler Enterprise Selling by Dave Mattson
Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts by Dave Mattson and Brian Sullivan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sandler-enterprise-selling-dave-mattson
163 Shift Ahead by Allen Adamson
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/shift-ahead-allen-adamson
162 Do Good by Anne Bahr Thompson
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/do-good-anne-bahr-thompson
161 Iconic Advantage by Soon Yu
Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/iconic-advantage-soon-yu
160 Creating Signature Stories by David Aaker
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/creating-signature-stories-david-aaker
159 Rise of the Revenue Marketer by Debbie Qaqish
Rise of the Revenue Marketer by Debbie Qaqish Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/rise-revenue-marketer-debbie-qaqish
158 80/20 Sales and Marketing by Perry Marshall
"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/80-20-sales-and-marketing-perry-marshall
157 Brand Seduction by Daryl Weber
"Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands" by Daryl Weber Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-seduction-daryl-weber
156 Non-Obvious 2018 by Rohit Bhargava
"Non-Obvious 2018 Edition: How To Predict Trends and Win The Future" by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-2018-rohit-bhargava
155 Exactly What to Say by Phil M. Jones
"Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/exactly-what-say-phil-jones
154 Giftology by John Ruhlin
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin
153 Psyched Up by Daniel McGinn
"Psyched Up: How the Science of Mental Preparation Can Help You Succeed" by Daniel McGinn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Psyched-Up-Daniel-McGinn
152 Selling Your Value Proposition by Cindy Barnes
"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/selling-value-proposition-cindy-barnes
151 BadMen by Bob Hoffman
"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/badmen-bob-hoffman
150 The Tao of Twitter by Mark Schaefer
"The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Tao-Twitter-Mark-Schaefer
149 The Perfect Close by James Muir
"The Perfect Close: The Secret To Closing Sales" by James Muir Click here to view the show notes https://www.salesartillery.com/marketing-book-podcast/Perfect-Close-James-Muir
148 The Business of Expertise by David C. Baker
"The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" by David C. Baker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/business-expertise-david-baker
147 Smart Marketing for Engineers by Rebecca Geier
"Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences" by Rebecca Geier Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smart-marketing-engineers-rebecca-geier
146 UnBranding by Alison Stratten
"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unbranding-alison-stratten
145 Your Ad Ignored Here by Tom Fishburne
"Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" by Tom Fishburne Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ad-ignored-here-tom-fishburne
144 Entrepreneurial You by Dorie Clark
"Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive" by Dorie Clark Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/entrepreneurial-you-dorie-clark
143 The New Way to Market for Manufacturing by Bruce McDuffee
"The New Way to Market for Manufacturing: Innovation That Grows Your Business" by Bruce McDuffee Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/New-Way-Market-Manufacturing-Bruce-McDuffee
142 Artificial Intelligence for Marketing by Jim Sterne
"Artificial Intelligence for Marketing: Practical Applications" by Jim Sterne Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/artificial-intelligence-marketing-jim-sterne
141 My Adventures in Marketing by Philip Kotler
"My Adventures in Marketing: The Autobiography of Philip Kotler" by Philip Kotler Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/adventures-in-marketing-philip-kotler
140 The Sales Survival Handbook by Ken Kupchik
"The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction--The Real Truth About Life in Sales" by Ken Kupchik Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Sales-Survival-Handbook-Ken-Kupchik
139 Killing Marketing by Joe Pulizzi
"Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit" by Joe Pulizzi and Robert Rose Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Killing-Marketing-Joe-Pulizzi
138 The 4 Billion Dollar Tweet by Ryan Holmes
"The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines" by Ryan Holmes Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/4-Billion-Dollar-Tweet-Ryan-Holmes
137 Be Like Amazon by Bryan Eisenberg
"Be Like Amazon: Even a Lemonade Stand Can Do It" by Bryan and Jeffrey Eisenberg with Roy H. Williams Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/be-like-amazon-bryan-eisenberg
136 The New Rules of Marketing and PR by David Meerman Scott
"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/New-Rules-Marketing-PR-David-Meerman-Scott
135 The Lost Art of Closing by Anthony Iannarino
The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/lost-art-closing-anthony-iannarino
134 The Analytical Marketer by Adele Sweetwood
"The Analytical Marketer: How to Transform Your Marketing Organization" by Adele Sweetwood Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Analytical-Marketer-Adele-Sweetwood
133 Stop Boring Me! by Kathy Klotz-Guest
"Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" by Kathy Klotz-Guest Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Stop-Boring-Me-Kathy-Klotz-Guest
132 Perennial Seller by Ryan Holiday
Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday https://www.salesartillery.com/marketing-book-podcast/Perennial-Seller-Ryan-Holiday Recorded 7/12/2017
131 The Ultimate Start-Up Guide by Tom Hogan
"The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors" by Tom Hogan and Carol Broadbent Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ultimate-start-up-guide-tom-hogan
130 Email Marketing Rules by Chad S. White
"Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success" by Chad S. White Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Email-Marketing-Rules-Chad-White
129 Content - The Atomic Particle of Marketing by Rebecca Lieb
"Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy" by Rebecca Lieb Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/content-atomic-particle-of-marketing-Rebecca-Lieb