The Marketing Book Podcast

Author Mark Hunter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, A Mind for Sales: Daily Habits and Practical Strategies for Sales Success, sales visionary Mark Hunter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Omaha, Nebraska, how he and his wife celebrated their 40th wedding anniversary (in lieu of a trip to Italy), how the pandemic is affecting sales (possibly permanently), the Outbound Conference being rescheduled to 2021 and why competing on lowest price is a fast track to business failure. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/mark-hunter

Author Nir Eyal returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Indistractable: How to Control Your Attention and Choose Your Life, author, lecturer, investor, and behavioral designer Nir Eyal joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about why he and his wife and daughter left New York City to "quarantine" in Singapore, why the pandemic seems to be increasing interest in his book about managing distraction, and other explanations for why we behave the way we do. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/nir-eyal

"Can You Hear Me?: How to Connect with People in a Virtual World" by Nick Morgan Communicating virtually is cool, useful, and now even more ubiquitous and necessary than ever. But we're often reminded that the quality of human connection we experience in many forms of virtual communication is awful. We've all felt disconnected in a video conference, frustrated that we're not getting through on the phone, upset when our email is badly misinterpreted, or anxious that we're being misunderstood. How can we fix this? In this powerful, practical book, communication expert Nick Morgan outlines five big problems with communication in the virtual world—lack of feedback, lack of empathy, lack of control, lack of emotion, and lack of connection and commitment—and shows how to overcome them as we shift to working remotely more and more. Morgan argues that while virtual communication will never be as rich or intuitive as a face-to-face meeting, recent research suggests that we need to learn is to consciously deliver a whole set of cues, both verbal and nonverbal, that we used to deliver unconsciously in the pre-virtual era. He guides us through this important process, providing rules for virtual feedback, an empathy assessment and virtual temperature check, tips for creating trust in a virtual context, and advice for specific digital channels such as email and text, the conference call, Skype, and more. Whether you're an entrepreneur, an independent professional, or a manager in an organization that has more than one office or customers who aren't nearby, Can You Hear Me? is your essential communications manual for twenty-first-century work. Click here for show notes... https://www.salesartillery.com/marketing-book-podcast/can-you-hear-me-nick-morgan

Author Lee Odden returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing," digital marketing visionary Lee Odden joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Minneapolis, his time in the U.S. Army, working remotely with a large team, successful B2B influencer marketing, and the pandemic's effect on internet searches. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/lee-odden

Authors Ethan Beute & Stephen Pacinelli return to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Ethan Beute and Stephen Pacinelli, co-authors of "Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience," join the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at their homes in Colorado and Pennsylvania, the renewed interest in their book about using personal video, the Philadelphia Eagles, working remotely, and the near-term outlook for live events. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/ethan-beute-stephen-pacinelli

Author Tiffani Bova returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, "Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business," sales and growth visionary Tiffani Bova joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Southern California, Tahitian beer, attending high school with Barack (Barry) Obama, the history and future of sales, and the changes the pandemic is having on buying behavior. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/tiffani-bova

Author Joe Pulizzi returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails" (for the 2nd time)! Recently on Authors in Quarantine Getting Cocktails, content marketing visionary Joe Pulizzi returns to talk about Tito's Vodka and his new ebook Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi-corona-marketing

Author Ian Altman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers," sales visionary Ian Altman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in his Rockville, Maryland wine cellar, his experience as a child actor in Hollywood, getting his daughter out of Columbia before it closed, and how to sell in a pandemic. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/ian-altman

Author Mark Masters returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "The Content Revolution: Telling a Better Story to Differentiate from the Competition," content marketing leader Mark Masters joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Bournemouth, England, Bournemouth A.F.C., making home brew beer, the myths and misperceptions of content marketing, and more. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/mark-masters

"Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics That Unlock YES and Seal The Deal" by Jeb Blount Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave billions of dollars on the table because they are outgunned, outmaneuvered, and outplayed by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process - they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal. In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer-along with your company's growth, profits, and market valuation. In his new book INKED, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator. Click here for show notes... https://www.salesartillery.com/marketing-book-podcast/inked-jeb-blount

Author Michael Brenner returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life," content marketing visionary Michael Brenner joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Philadelphia area, why producing helpful content has always been effective but is exponentially more effective now, and why everything that is happening now was already happening before the pandemic. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/michael-brenner

Author Jason Miller returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11," content marketing visionary Jason Miller joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in London, homeschooling, being a rock and roll photographer, the joys of film photography and why, in marketing, the more things change, the more they stay the same. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/jason-miller

Author Joseph Jaffe returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Z.E.R.O.: Zero Paid Media as the New Marketing Model," one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Westport, Connecticut, his daily TV show, the best strategies for companies coping with Covid19, fried chicken, booze, and porn. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/joseph-jaffe

Author Martin Lindstrom returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Small Data: The Tiny Clues That Uncover Huge Trends," world-renowned business and culture transformation expert Martin Lindstrom joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Sydney, Australia, his new pocketbook "Buyology for a Coronavirus World," the effect of social media and movies on the pandemic response, and his next book. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/martin-lindstrom

Author Pamela Wilson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, "Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish," content marketing expert Pamela Wilson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with her margarita-mixing, motorcycle-riding husband, why savvy marketers are focusing on their content more now, and what her next book might be about. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/pamela-wilson

Author Robbie Kellman Baxter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, "The Forever Transaction: How to Build a Subscription Model So Compelling," Your Customers Will Never Want to Leave, subscription marketing expert Robbie Kellman Baxter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Menlo Park, California with her husband Bob and three children, how subscription business models are weathering the pandemic, how she met her husband Bob, (a former major league baseball player), why she's creating more content than ever, and the meaning of life as a "cool mom." Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/robbie-kellman-baxter

"The Content Fuel Framework: How to Generate Unlimited Story Ideas" In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time. Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you—and enable you—to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/content-fuel-framework-melanie-deziel

Author Jill Soley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss the book she co-authored with Todd Wilms, "Beyond Product: How Exceptional Founders Embrace Marketing To Create And Capture Value For Their Business," tech startup marketing maven Jill Soley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Burlingame, California with her husband and two boys, her new job, the enormous influence that Elvis has played in her (and the host's) life and the challenges of marketing in a pandemic. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/jill-soley

Author Todd Caponi returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results," sales visionary, keynote speaker and bestselling author Todd Caponi joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Palatine, Illinois, how he has adjusted his business offering to make him busy again, and why being transparent with buyers is the most effective approach (according to science). Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/todd-caponi

Author Deb Calvert returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss the book she co-authored with James Kouzes and Barry Posner, "Stop Selling and Start Leading: How to Make Extraordinary Sales Happen," sales visionary, international keynote speaker and bestselling author Deb Calvert joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at her rural home near Peculiar, Missouri, what the modern buyer most needs from sellers (leadership), and the mystery of Calvert whiskey. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/deb-calvert

Author Jay Acunzo returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, marketing visionary, keynote speaker and bestselling author Jay Acunzo joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his apartment in Boston with his wife and 18-month-old daughter, why best practices are alluring but often counterproductive, and the possible topic of his next book. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/jay-acunzo

Author Andrew Davis returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy, marketing visionary, international keynote speaker and bestselling author Andrew Davis joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Florida, his earlier life as a child actor and Muppet wrangler, the future of live events and what he's doing to improve the miserably unfortunate state of webinars. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/andrew-davis

Author Robin Dreeke returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction, sales visionary, keynote speaker and bestselling author James Muir joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Fredericksburg, Virginia, with his wife and U.S Naval Academy midshipmen son. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/robin-dreeke

A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/mind-for-sales-mark-hunter For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don't want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance. Everybody knows the world of sales can be tough, and it's easy to get discouraged when the rejections start piling up, and your customers stop picking up the phone. The wrong thought patterns can start to set in, and pretty soon you aren't making your quota and are looking through job listings on your lunch break, waiting for the axe to fall. Mark Hunter's own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits. The good news is that you can learn how to grow a mind for sales like Hunter's: "Today, sales is my life. It has gone way past being a job. I do not even see sales as a profession anymore; it is a lifestyle, and one I am proud to be living. I cannot imagine doing anything else." Let A Mind for Sales inspire and prepare you to form the new thoughts and habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible. Feel re-energized by renewed purpose and success in your sales role by following the success cycle approach outlined in the audiobook. Receive practical strategies on how to change your mindset and succeed in sales. Learn the daily habits needed to maximize productivity and make hitting the ground running strategy number one. Gain real-world insights from Hunter's vast experience as a highly successful sales professional and sales coach.

Author James Muir returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Perfect Close: The Secret To Closing Sales, sales visionary, keynote speaker and bestselling author James Muir joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Herriman, Utah, and what salespeople need to do to sell in a virtual environment, which will make them better at sales in any situation (whether in a pandemic or not). Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/james-muir

Author Tara-Nicholle Nelson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser, marketing and transformation visionary, keynote speaker and bestselling author Tara-Nicholle Nelson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakland, California, new research she has fielded on consumer attitudes toward the pandemic and quarantine, and how the power of understanding your customers' desire for transformation can lead to enormous success. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/tara-nicholle-nelson

Author Rohit Bhargava returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Last on The Marketing Book Podcast to discuss his book, Non-Obvious Megatrends: How to See What Others Miss and Predict the Future, innovation and marketing expert, bestselling author and international keynote speaker Rohit Bhargava joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakton, Virginia, the future of live events, and his latest book, The Non-Obvious Guide to Virtual Meetings & Remote Work. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/rohit-bhargava

Last on The Marketing Book Podcast to discuss her book, Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business, marketing, sales and consumer behavior expert and bestselling author Adele Revella joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the Pacific northwest with her husband, dogs and cat, how buyer motivations have changed dramatically in a remarkably short time and what to do about it. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/adele-revella

Last on The Marketing Book Podcast to discuss his book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth, expertise visionary, international keynote speaker and bestselling author David C. Baker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on his farm in east Tennessee, the impact of the pandemic on businesses, and his next book. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/david-c-baker

Recently on The Marketing Book Podcast to discuss his book, The Creative Curve: How to Develop the Right Idea, at the Right Time, creativity expert, entrepreneur, keynote speaker and bestselling author Allen Gannett joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Washington, DC, moving to New York City, his externally-imposed writing sabbatical and life with his Corgi, Maven. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/allen-gannett

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/forever-transaction-robbie-baxter Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You'll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

Recently on The Marketing Book Podcast to discuss his book, Marketing Rebellion: The Most Human Company Wins, marketing visionary, international keynote speaker and bestselling author Mark Schaefer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about catching the Coronavirus from his wife, sheltering in place at the "Schateau" in Tennessee and how the pandemic will affect marketers and marketing. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/mark-schaefer

Originally featured on The Marketing Book Podcast, the co-author of Experiences: The 7th Era of Marketing, marketing innovator, author and international keynote speaker, Carla Johnson, joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, living with her family in Spain last year, life as an outsourced CMO and her next book. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/carla-johnson

Originally on The Marketing Book Podcast to discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her new home in San Luis Obispo, California to talk about subscription marketing, the craft of writing, what the pandemic reveals about people and the companies they work for, and being a member of the Stanford marketing and sales book mafia. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/anne-janzer

Most recently on The Marketing Book Podcast to discuss his book, Magnetic: The Art of Attracting Business, leadership, strategy and marketing visionary, international keynote speaker and bestselling author Joe Calloway joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with his wife and daughters, what companies are getting right (and wrong) with their Coronavirus messaging and what's ahead for businesses and the economic recovery. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/joe-calloway

Most recently on The Marketing Book Podcast to discuss his book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, customer experience visionary, international keynote speaker and bestselling author Joey Coleman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Boulder, Colorado, what some companies are getting spectacularly right in light of the pandemic and the long-term implications. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/joey-coleman

Most recently on The Marketing Book Podcast to discuss her book, Marketing Flexology: How to Outsmart Change and Future-Proof Your Career, veteran marketer and bestselling author Engelina Jaspers joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Los Gatos, California, the traits that successful marketers have always had and what's important for them in a post-pandemic world. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/engelina-jaspers

"Restoring the Soul of Business: Staying Human in the Age of Data" by Rishad Tobbacowala Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/restoring-soul-business-rishad-tobbacowala The hidden key to successful transformation in any organization lies between human intuition and data-driven insights. Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies—ones where digital tools and analog people are integrated expertly—develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another. Understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand. Explore how organizations of various sizes and from different industries, from Walmart and IBM to Starbucks and Domino's to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business.

Most recently on The Marketing Book Podcast to discuss his book, Eat Their Lunch: Winning Customers Away from Your Competition, sales strategist, keynote speaker and bestselling author Anthony Iannarino joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Columbus, Ohio, his former life as as a lead singer for an LA hair metal band and the appropriate approach to selling in a pandemic world. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/anthony-iannarino

Most recently on The Marketing Book Podcast to discuss his book, Experiences: The 7th Era of Marketing, content marketing strategist, keynote speaker and bestselling author Robert Rose joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in southern California, the challenges and opportunities for content marketers in light of the pandemic, what's ahead for the Dallas Cowboys, how aspirations of being a rock musician lured him to LA, and how he then got into screenwriting and ultimately content marketing. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/robert-rose

Most recently on The Marketing Book Podcast to discuss his book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, digital marketing, social media and customer service visionary, keynote speaker and bestselling author Jay Baer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Bloomington, Indiana, what marketers need to know about virtual events, what social media marketers need to do during the pandemic, and what this road warrior is doing to keep his wife and kids from killing him now that he's at home so much. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/jay-baer

Most recently on The Marketing Book Podcast to discuss his book, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition, marketing and sales visionary, keynote speaker and bestselling author Marcus Sheridan joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in rural Virginia, the rise of virtual selling, how better to communicate virtually and his next book, The Visual Sale. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/marcus-sheridan

Most recently on The Marketing Book Podcast to discuss her book, Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers, customer experience pioneer, keynote speaker and bestselling author Jeanne Bliss joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the powerful influence of her father, how she got started in customer experience, why it's so powerful now and how to make a dirty martini! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/jeanne-bliss

Most recently on The Marketing Book Podcast to discuss his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World, serial tech entrepreneur, search engine optimization pioneer, keynote speaker and bestselling author Rand Fishkin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the importance of voting, what big tech could be doing to help small businesses during the pandemic and why being in marketing right now is so #$%*ing hard! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/rand-fishkin

"Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age" by David Aaker Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/owning-game-changing-subcategories-david-aaker Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with the traditional use of advertising or events. Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with "my brand is better than your brand" marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to: develop new "must-haves" that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base; become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and create barriers to competitors that could include "must-have" associations and a basis of relationships that go beyond functional benefits.

Most recently on The Marketing Book Podcast to discuss his book, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It., marketing and technology visionary, keynote speaker and bestselling author Mitch Joel joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Montreal with his wife and three small children, the pandemic-induced changes that are already evident, his next book and how curiosity has powered his success. Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/mitch-joel

Most recently on The Marketing Book Podcast to discuss the 2nd edition of her book, Hello, My Name Is Awesome: How to Create Brand Names That Stick, naming expert, keynote speaker and bestselling author Alexandra Watkins joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services.

Most recently on The Marketing Book Podcast to discuss his book, Get the Meeting! An Illustrative Contact Marketing Playbook, international keynote speaker and bestselling author Stu Heinecke joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the pristine Pacific Northwest, and his first book, How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing. Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/stu-heinecke

Most recently on The Marketing Book Podcast to discuss his book, The 10 Stories Great Leaders Tell, international keynote speaker and bestselling author Paul Smith joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cincinnati, Ohio with his family, his most recent book Four Days With Kenny Tedford: Life Through the Eyes of a Child Trapped in a Partially Blind & Deaf Man's Body, and his earlier book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/paul-smith

Bob Hoffman: Authors in Quarantine Getting Cocktails (Ahopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/bob-hoffman