The Marketing Book Podcast
579 episodes — Page 10 of 12
128 Powering Content by Laura Busche
"Powering Content: Building a Nonstop Content Marketing Machine" by Laura Busche Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Powering-Content-Laura-Busche
127 The End of Advertising by Andrew Essex
"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/end-of-advertising-andrew-essex
126 Hunch by Bernadette Jiwa
Hunch: Turn Your Everyday Insights Into The Next Big Thing by Bernadette Jiwa https://www.salesartillery.com/marketing-book-podcast/hunch-bernadette-jiwa Recorded 5/16/2017
125 The Customer Loyalty Loop by Noah Fleming
"The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Customer-Loyalty-Loop-Noah-Fleming
124 Value-ology by Simon Kelly
"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Value-ology-Simon-Kelly
123 Future Marketing by Jon Wuebben
"Future Marketing: Winning in the Prosumer Age" by Jon Wuebben Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/future-marketing-jon-wuebben
122 The Road to Recognition by Barry Feldman
"The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Barry Feldman and Seth Price Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/road-to-recognition-barry-feldman
121 Hacking Growth by Sean Ellis
"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by John Hall and Morgan Brown Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-growth-sean-ellis
120 Top of Mind by John Hall
"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/top-of-mind-john-hall
119 The Transformational Consumer by Tara-Nicholle Nelson
The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson
118 Full Funnel Marketing by Matt Heinz
"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Full-Funnel-Marketing-Matt-Heinz
117 A Practitioner's Guide to Account-Based Marketing
"Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts" by Bev Burgess and Dave Munn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/practioners-guide-to-account-based-marketing-dave-munn
116 100 Tricks To Appear Smart In Meetings by Sarah Cooper
"100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying" by Sarah Cooper Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/100-tricks-to-appear-smart-in-meetings-sarah-cooper
115 Sales EQ by Jeb Blount
"Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" by Jeb Blount Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Sales-EQ-Jeb-Blount
114 Predictable Prospecting by Marylou Tyler
"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline" by Marylou Tyler and Jeremey Donovan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Predictable-Prospecting-Marylou-Tyler
113 KNOWN by Mark Schaefer
"KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/KNOWN-Mark-Schaefer
112 Ask More by Frank Sesno
"Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Ask-More-Frank-Sesno
111 Social Selling Mastery by Jamie Shanks
"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/social-selling-mastery-jamie-shanks
110 12 Powers of a Marketing Leader by Thomas Barta
"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/12-powers-marketing-leader-thomas-barta
109 Launching to Leading by Ken Rutsky
"Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements" by Ken Rutsky Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/launching-to-leading-ken-rutsky
108 Dealstorming by Tim Sanders
"Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges" by Tim Sanders Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Dealstorming-Tim-Sanders
107 Master Content Marketing by Pamela Wilson
"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience" by Pamela Wilson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/master-content-marketing-pamela-wilson
106 They Ask You Answer by Marcus Sheridan
"They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-marcus-sheridan
105 Impossible To Ignore by Carmen Simon
"Impossible To Ignore: Creating Memorable Content to Influence Decisions" by Carmen Simon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Impossible-to-ignore-Carmen-Simon
104 Non-Obvious 2017 by Rohit Bhargava
"Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future" by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Non-Obvious-2017-Rohit-Bhargava
103 Momentum by Shama Hyder
"Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age" by Shama Hyder Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Momentum-Shama-Hyder
102 Does it Work? by Jason Burby
"Does it Work?: 10 Principles for Delivering True Business Value in Digital Marketing" by Shane Atchison and Jason Burby Click here to view show notes! https://www.salesartillery.com/marketing-book-podcast/Does-It-Work-Jason-Burby
101 UnMarketing by Scott Stratten
"UnMarketing: Everything Has Changed and Nothing is Different" by Scott and Alison Stratten Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/UnMarketing-Scott-Stratten
100 Marketing 4.0 by Philip Kotler
"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-4.0-philip-kotler
099 More Sales, Less Time by Jill Konrath
"More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers" by Jill Konrath Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/more-sales-less-time-jill-konrath
098 Malcolm McDonald on Marketing Planning
"Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy" by Professor Malcolm McDonald Click here to read the show notes! https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-marketing-planning
097 The Science of Selling by David Hoffeld
"The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-science-of-selling-david-hoffeld
096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-Phillips
"No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing" by Dan S. Kennedy and Kim Walsh-Phillips Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/no-bs-guide-to-direct-response-social-media-marketing-kim-walsh-phillips
095 The Brain Audit by Sean D'Souza
"The Brain Audit: Why Customers Buy (and Why They Don't)" by Sean D'Souza Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-brain-audit-sean-dsouza
094 Getting Better with Age by Peter Hubbell
"Getting Better with Age: Improving Marketing in the Age of Aging" by Peter Hubbell Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/getting-better-with-age-peter-hubbell
093 Aligned to Achieve by Tracy Eiler
"Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth" by Tracy Eiler and Andrea Austin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/aligned-to-achieve-tracy-eiler
092 What Customers Crave by Nicholas Webb
"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint" by Nicholas Webb Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/what-customers-crave-nicholas-webb
091 The Only Sales Guide You'll Ever Need by Anhtony Iannarino
"The Only Sales Guide You'll Ever Need" by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-only-sales-guide-youll-ever-need-anthony-iannarino
090 Pre-Suasion by Robert Cialdini
"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/pre-suasion-robert-cialdini
089 High-Profit Prospecting by Mark Hunter
"High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results" by Mark Hunter Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/high-profit-prospecting-mark-hunter
088 SEO for Growth by John Jantsch
"SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs" by John Jantsch and Phil Singleton Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/seo-for-growth-john-jantsch
087 Sell with a Story by Paul Smith
"Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" by Paul Smith Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sell-with-a-story-paul-smith
086 Chief Marketing Officers at Work by Josh Steimle
"Chief Marketing Officers at Work" by Josh Steimle Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/chief-marketing-officers-at-work-josh-steimle
085 Content Chemistry by Andy Crestodina
"Content Chemistry: An Illustrated Handbook for Content Marketing" by Andy Crestodina Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/content-chemistry-andy-crestodina
084 Duct Tape Selling by John Jantsch
"Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar" by John Jantsch Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/duct-tape-selling-john-jantsch
083 Disruptive Marketing by Geoffrey Colon
"Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" by Geoffrey Colon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/disruptive-marketing-geoffrey-colon
082 How to Get a Meeting with Anyone by Stu Heinecke
"How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing" by Stu Heinecke Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/how-to-get-a-meeting-with-anyone-stu-heinecke
081 Chief Customer Officer by Jeanne Bliss
"Chief Customer Officer : Getting Past Lip Service to Passionate Action" by Jeanne Bliss Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/chief-customer-office-2.0-jeanne-bliss
080 The Business of Choice by Matthew Willcox
"The Business of Choice: Marketing to Consumers' Instincts" by Matthew Willcox Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-choice-mathew-willcox
079 The Sales Development Playbook by Trish Bertuzzi
"The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales" by Trish Bertuzzi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sales-development-playbook-trish-bertuzzi