100 Marketing 4.0 by Philip Kotler
The Marketing Book Podcast · Douglas Burdett
December 9, 201637m 44s
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Show Notes
"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
Click here to view the show notes!
https://www.salesartillery.com/marketing-book-podcast/marketing-4.0-philip-kotler