098 Malcolm McDonald on Marketing Planning
The Marketing Book Podcast · Douglas Burdett
November 25, 201645m 34s
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
"Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy" by Professor Malcolm McDonald
Click here to read the show notes!
https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-marketing-planning