049 The Challenger Customer by Pat Spenner
The Marketing Book Podcast · Douglas Burdett
December 18, 201531m 8s
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner