The Mark Haney Podcast

During this time of crisis you and your team may be working from home, revenues may be slashed in half...but if you operate out of a leased office, payments are still due. How can you maintain space, honor your contracts, preserve credit and survive? Greg Aguirre from Capital Rivers Commercial joins us tomorrow with his tenant preparedness plan that offers very specific and effective steps to help small businesses tackle this situation.

Craig Hettrich, the President of The Hettrich Group, talks about some very simple concepts that business owners can do now to adapt their strategy in challenging times. Craig's main message is FOCUS ....on your best customers with your top tier skill and how you can adapt your strategy to help your best customers face their issues and challenges...along with the Leadership style required In challenging times ...many business owners try to diversify what they are offering in the pursuit of holding on to revenue...if this ties into their top tier skill then yes by all means but if they are just fair to good at the proposed additional offering then it is going to be tough sledding and a drag on precious current resources ....when they should be focusing more on and sharpening and adapting their top tier skill... strategy and value proposition to their best customers-Here are the basics...and 5 key take aways1) Focus on your top tier skill (what you do better than almost anyone in your space) Are you clear on your top tier skill? Believe it or not many companies are not. I have a process for teams to gain clarity around that.2) Focus your sales, marketing and service on your Best Customers. Do you have Core/Ideal customer profile(s) that are based on your top tier skill? I have a process for teams to gain clarity around that3) Adapt your strategy to increase your differentiation, retain your best customers and set the foundation to grow. Spend some time walking in your Core/Ideal customer's shoes ...what are their biggest issues and challenges right NOW...in their industry with their customers ...and will you have to adapt your strategy and offerings to add value in helping them overcome these issues and challenges. Any adaption of strategy should tie back to your top tier skill as a company. My thinking is that this adaption of your strategy may well add your differentiation and strengthen the competitiveness of your strategy ....and help with retention of your best customers as well as help your convert new customers.4) Utilize strong Interpersonal Skills to lead your team - I will talk about the best practice way to lead your teams...e.g. time to lead your team with strong Interpersonal Skills...self aware, team aware, culture aware etc5) Don't do this alone!!! CEO Peer Groups AND the help of a CEO level Executive Coach and Strategic Advisor (yes I do this so it is an indirect plug)

As business owners, we run into many obstacles. Adding family to the mix can create a few more obstacles to overcome. I have heard countless horror stories about family businesses that fail because they don’t separate work from the family. For instance, many hire, or even worse, pass on the company to a family member just because they’re family. And because family members have different dreams for the future of the business, there is often conflict in decision making. How can you avoid these problems? Raley’s is a family owned and operated business celebrating their 85th year of business and is in their third generation of family ownership. Only 12% of family businesses make it to this point. So, I asked Mike Teel, the chief visionary officer of Raley’s, to help me answer these questions for you. Raley’s and the Teel family have not been immune to the common problems that family businesses face, but they have acted and responded to these issues in a way most don’t even think about. Mike talks about how he left the company after college in order to develop the skills necessary to earn a leadership role one day, instead of having it handed to them. When all five family members, who were board members, did not see eye to eye on the future of the company they brought in a trusted third party to facilitate how to move forward with both the family’s and company’s best interest in mind. Mike shares other stories of how his family has been able to solve the problems they have faced as a family business. It takes this kind of outside thinking to grow a family business that not only stays in the family, but also is able to keep the company mission a higher priority than the family’s wants and desires. This is the type of thinking it takes to build a family business that defies the odds and continues on for generations. What you will learn in this episode: Mike gives family business operations tips and strategies and shares the challenges he faces running a third generation family business with 12,000 employees and 2+ Billion Dollars in revenue (4:39) Mike shares why he left the family owned business the first time and why that was beneficial to him eventually leading the family business management. (8:36) Mike talks about family business operations management and how tough it is to lead family members to a position of leadership and the trait they need to have in order to do so. (17:50) Mike shares how important having a trusted third party to help facilitate major decisions around how the family should move forward with the business is to the future success of the company. (21:02) Mike talks about how he and his family successfully navigated the potentially turbulent waters of creating a family business operating agreement and buying out all of his sisters in order to have control of the company. (24:31) Mike talks about how in order for a family business to succeed the needs/goals of the family and the owner have to be tied to the company's needs and goals and not personal. (29:04) Mike shares his belief on how powerful attaching an unattainable just cause to the purpose/mission of the business is. (33:06) Mike shares how the family business, Raley's, is innovating to address the need for improved convenience in the fast changing technological market place. (47:13) Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

The most important part of keeping our businesses going, and maybe even thriving at some point through this COVID crisis, or any crisis for that matter, is our people. If we don't have the right people really don't have anything, we're building our company. For today's webinar we are joined by the founder of Hire Education Consulting Group Katie McConnell Olsen and her colleague, Natasha Scott. They will be talking about how to find your competitive advantage during the COVID 19 crisis. They provide insights on how small and midsize businesses can find competitive advantage in hiring, optimizing downtime, and having a strong employer brand.

There's so much noise and so much distraction about what things to do during this crisis. How could you really be laser focused when it comes to financial planning and your accounting solutions? So we try to make it as easy as possible, literally the ABCs of crisis response. And so today we're going to talk about accuracy. What we mean there are your financials and your Documents building and how you'll build your financial plan. We'll go through some real examples there. And then how you can leverage the Haney biz community and this team that we'll be talking today to help you execute on your plan.

Sacramento Metro Chamber CEO, Amanda Blackwood and her team have been integral in a highly coordinated effort between local businesses, elected officials, and state and federal agencies to provide information about and access to emergency resources for our small businesses and non-profits. The headlines from our conversation with her:SBA Disaster Loan Program -- CA is one of the first states to receive funds. They are making application and qualification as easy as possible so -- Get in the pipeline - APPLY NOW. They are funding loans of up to $2M.Keep calm and use your resources: There are resources rapidly coming online to support small business owners and their employees. Take advantage of them as soon as you can.Check back regularly: The situation is changing rapidly. So, continue to check in and follow up. What you didn’t qualify for yesterday, you may qualify for tomorrow. Or, there may be new resources available.Take care of yourself and others: Local coordination has been inspiring and effective. If we keep committed to taking good care of ourselves and others, we will get through this together and emerge stronger!Additional resources to bookmark:Online Hub of Resources: https://rapidresponse.metrochamber.org/Online Survey: https://rapidresponse.metrochamber.org/employers/SBA Disaster Loans: https://disasterloan.sba.gov/ela/Virtual Town Hall: https://youtu.be/lvaJxnBTfvEEDD: Unemployment claims / Layoff claimsWith almost universal business disruption on hand, what actions can and should entrepreneurs and small business be taking? You don't have to figure this out alone.-On behalf of HaneyBiz, I would like to invite you to a daily webinar series featuring experts from our community who will provide actionable guidance on everything from applying for emergency loans to getting tech set up for remote workers to HR policies.We will be going live every day at 2pm to talk to a specific expert, or a panel of experts. You can join us on the live webinar via Zoom and ask any questions you may have for our team, or the expert panel. If you are unable to join us for the live session we will be recording and posting these sessions on our podcast (Itunes & Spotify) and our YouTube channel.For a schedule of topics and experts, please visit our website.www.Haneybiz.com

It is becoming very difficult for small businesses to operate with more and more counties and cities moving towards shelter in place. Especially if we don’t have our team prepared to work remotely. Luckily our friends at Executech have a solution they want to share with you. They will be sharing how to setup and manage a remote workforce. They will talk about the tech, tools, people, and security necessary in order to implement a remote workforce in very little time. The stay at home measures that are being put into place don’t have to be a reason for your business to stop. Our friends and trusted partners are here to help you get back up and running during these times of uncertainty. - With almost universal business disruption on hand, what actions can and should entrepreneurs and small business be taking? You don't have to figure this out alone. On behalf of HaneyBiz, I would like to invite you to a daily webinar series featuring experts from our community who will provide actionable guidance on everything from applying for emergency loans to getting tech set up for remote workers to HR policies. We will be going live every day at 2pm to talk to a specific expert, or a panel of experts. You can join us on the live webinar via Zoom and ask any questions you may have for our team, or the expert panel. If you are unable to join us for the live session we will be recording and posting these sessions on our podcast (Itunes & Spotify) and our YouTube channel. For a schedule of topics and experts, please visit our website. www.Haneybiz.com

Isn’t it frustrating when you pour your heart and soul into content for your customers and all you hear is crickets??There is so much noise on social media. How are we supposed to grab the attention of our customers? Yell louder and longer than everyone else? Spend thousands of dollars on ads? To help me answer these questions and more, I invited three time Emmy Award winning journalist, Kellie DeMarco to join me on the show. After 20+ years as a journalist/news anchor, and at the top of her game, she decided to take the leap and start her own business. She is now taking her wealth of knowledge and expertise and is helping small businesses share their stories in a way that moves people to action. I asked her to share her secrets with us on how to craft a story that captures hearts and makes hands reach for wallets. I am fired up to share this with you because she drops some real value in this episode! She shares how local news still has a purpose for small businesses and how to get your story covered, tips and tricks on how to get over nervousness and show up like a champ on video, and uses HaneyBiz as an example of how to tell a compelling story. Some of the most iconic brands in history have become that way because of their storytelling; brand storytelling coca cola, brand storytelling nike. These brands have a brand storytelling strategy that allows their customers to feel a part of something more than just their products. Storytelling is one of the oldest forms of communication and has successfully captured audiences for thousands of years. So, instead of adding to the noise let’s learn to tell a story that can capture the hearts of our audience. What you will learn on this episode:Kellie shares the emotions she is feeling from giving up her security, quitting her full time job, and jumping into her entrepreneurial venture (3:15)Kellie shares the key steps that you need to take in order to have the best chance of the media covering your story. (7:01)Kellie talks about the companies that still benefit from local media coverage and how to craft a story that gives you the best chance of getting covered. (08:22)Kellie talks about the power of a personal brand and how it can help grow your business. (15:14)Kellie uses Mark and HaneyBiz as a guinea pig for brand storytelling examples on how to craft the most compelling brand storytelling to their audience (17:47)How to create compelling brand storytelling video and brand storytelling youtube when you’re on a budget. (22:12)Kellie puts her coaching hat and and shares how to best show up on video. (24:25)Serving your customers and providing value, value, and more value on social media will generate more sales than asking for the sale. (31:21) Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

When is the right time to scale and how the heck do I do it? Have you ever seen a company that is scaling rapidly? It looks like they are killin’ it, nothing can stop them, and then all of a sudden they go out of business… It makes me wonder, were they growing too fast? Did they try to go to market too early, or too late? Did they not push fast and hard enough to get over the hump? To help me shed some light on the practice and pitfalls of scaling companies, I reached out to two gentlemen from TeleMed2U, a Sacramento med-tech company poised for rapid growth. Javeed, the co-founder and Chief Medical Officer, has been in the trenches for 9 years building the company’s foundation. AJ Patel, the new CEO, was recently recruited because of his success in scaling Walgreens. In this episode we will learn what it took to build a foundation that can sustain rapid growth, the most important lessons learned from building that foundation, what makes them ready to scale, and how they are going to do it. Before throwing fuel on the fire, make sure you have built a foundation that will support rapid growth. Don’t be one of those companies that shines bright and burns out quickly. What you will learn in this episode: Javeed shares the problem that they are solving at TeleMed2U and how that specific problem has helped them build a strong foundation. (3:59) AJ shares the foundational components needed in order to scale rapidly the right way. (8:02) Javeed shares the lessons they learned from 9 years of building a foundation to rapidly scale. (13:05) Why TeleMed2U is ready to scale rapidly and how they are going to do it. (17:05) AJ explains that by having their foundational cost structure set, every opportunity that provides incremental margin won’t require more costs. (19:32) AJ shares how TeleMed2U will scale, when they will build and when they will buy. (24:47) What AJ did as the CEO in order to prepare himself and his team to start scaling. (33:17) The sales culture that it took to build the foundation that the sales culture that will need to be implemented in order to scaling up a business rapidly. (38:19) AJ shares what the most important thing to TeleMed2U is when they start scaling. (40:44) Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

How a local utility company is driving global innovation and fueling entrepreneurs…SMUD, the 6th largest community owned utility company in the country, like other large corporations at some point in their life cycle, are facing the innovator's dilemma. Their industry is in the process of being disrupted and if they do nothing they could find themselves out of business. Sound familiar? Think Blockbuster, Radio Shack, Circuit City and many other companies that refused to change with the times. Arlen Orchard, the CEO of SMUD, recognizes they are in the process of being disrupted and is taking action to make this an opportunity for SMUD, entrepreneurs, and the entire Sacramento Region. SMUD is leading the drive, with the help of countless partners, for the creation of the California Mobility Center. Arlen Orchard, SMUD's CEO, joined me on the podcast to talk about how this initiative was born, why it matters for this region, and why SMUD, a large, community owned organization is investing so heavily in leading and funding this effort.What energized me the most about our discussion is how the California Mobility Center has put entrepreneurs at the center of their effort – with plans to foster innovation through assets like prototyping facilities, a trained workforce, and an investment fund.Entrepreneurs are the answer…they solve the world’s biggest problems like the future of mobility and clean transportation…and with the region’s key resources so significantly aligning to attract, support and amplify entrepreneurial efforts, I believe anything is possible!What you will learn listening to this episode:Utility companies are being disrupted. They are becoming two sides of the same coin and will be the fuel provider for the future of transportation (2:54)Arlen shares shares how SMUD is leading the charge on the public/private consortium California Mobility Center and the fund that will stand alongside it. (6:41)Arlen talks about the future of transportation and e mobility future and how the California Mobility Center will be a part of that future. (7:55)The California Mobility Center is meant to speed of the commercialization of e-Mobility technology. (10:38)Arlen shares the entrepreneurial opportunities that will arise from the California Mobility Center. (20:59)Arlen talks ecosystem building and how sacramento can be the international hub of innovation that funds and commercializes new future mobility technologies. (25:57)Arlen walks us through the journey of a cohort company that will go through the California Mobility Center. (35:21) What the next two years looks like for the California Mobility Center and what that means for sacramento california. (38:12)Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

Why do 95% of us run out of gas, air, and time?As entrepreneurs it is way too easy to focus 100% of our time on our business. Who has time to worry about nutrition, fitness, and social connections when we are trying to do everything possible to stay in business, or build something that will change the world? My good friend Jack Crawford, the Founding General Partner of Impact Venture Capital, shares why he believes these things are extremely important. Jack found himself at a point in life when he was spread way too thin, was putting off family time to put out “fires,” and was not making the impact in his business he knew he was capable of. So, Jack decided to take action and has been researching, testing, and building tools/techniques in order to create the life and business he wants. He calls it his “strategic plan for life.” His strategic plan for life has helped him become laser focused on what’s most important in life and as a result, he is now taking massive steps to achieving his big hairy audacious goals. In this episode Jack shares all of the research he has gathered, the tools/techniques he uses regularly, and how he actually implemented all of this into his and his family’s lives. Taking the time to focus on the most important pieces of your life outside your business will help you become more successful than you think, and it’s a lot more fun!Show Notes:Jack explains that blue zones are areas in which people live the most happy/fulfilled lives and what makes up a blue zone. (12:40) Where does your brain look for achievement? Focus on your goals and ignore the rest. Train your brain to look for achievement that is meaningful to you. (19:40)Jack shares his morning routine and why it is so important in order to achieve your goals and work and life balance. (24:10)Jack shares why he believes 95% of entrepreneurs run out of gas, run out of air, and run out of time. (28:45)People who experience tragedy usually have an enhanced perspective on life. Jack has been able to manufacture and maintain an enhanced perspective on life by implementing his strategic plan for life. (34:15)Stop trying to do everything. Focus on your goals not others and clean up your to do list by asking what you can defer and what you can delegate. Work life balance tips. (40:15)Jack shares how to accomplish work life balance by leveraging your time (49:45)The tools that Jack uses to build his strategic plan for life to focus on your goals and maintain work life balance. (58:15)Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

Are you building an ivory tower kind of culture, or a culture where everyone matters? Nobody builds a truly great company alone, especially entrepreneurs who are trying to change the world. So, in order to achieve our big hairy audacious goals we need to surround ourselves with the people that will run through a brick wall with us.In order to attract and retain these rock stars we have to build a strong company culture that our team members will go ALL IN on! The question is, what does that winning culture look like and how do we create one?In order to answer this question I brought on a man that created one of the best company cultures in the Sacramento area, Dale Carlsen. Dale is the founder of Sleep Train Mattress Center. Dale built up Sleep Train to over 1600 employees, over $500 Million in revenue, gave his employees 25% of the company through an ESOP, and eventually sold to Mattress Firm which was a $117 Million payoff for his employees. Dale’s father gave him advice that he has lived by and that he attributes to the success of Sleep Train: surround yourself with great people, treat them well, and make everybody successful. And that is exactly what Dale did. Dale shares how he was able to build a strong culture following his father’s advice - What you will learn on this episode; (14:25) Why creating a company culture where everyone matters helps make big strategic decisions is important.(16:35) How much transparency a company should have to build organizational culture.(17:45) How he created a culture of ownership and eventually made his employees owners - which led to an 800% growth over 5 years.(19:30) How creating a corporate culture that gave back to their community brought in more customers and more importantly it increased employee retention.(34:05) Be careful of building an ivory tower culture. Create a work culture where everyone is the same and no one is more important.(37:55) Nobody buys into top down culture. Creating the mission/vision/values from the ground up with your team is step number 1 to development strong company culture.(40:25) Creating an organizational culture and leadership that celebrates successes allows the CEO and executive team to get to know their employees even better and strengthen their relationships. Dale shares how he DID all of the above throughout our conversation. I could not be more excited to share his wisdom with all of you on how to build a strong company culture. Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

Raising Capital? Are you prepared for another full time job? Entrepreneurs, especially those who are raising capital for the first time, often underestimate the time, energy, and commitment required. In reality, raising money is a second full time job and can be a big distraction to running/growing the business. In addition to daily operations, you will need to make the time to: create your pitch deck, craft your pitch, research potential investors, build relationships with potential investors, pitch to investors, refine your pitch/pitch deck, follow up with investors, attend networking events to meet more investors… It can take anywhere from a few months to a couple of years to raise a round of funding and during this time investors still want to see growth. How can you do all of this while still moving the needle with your company? To help me answer that question I sat down with Jared Story, the CEO of Parse Pay, and Anthony Romano, the CEO of eScreen Logic. These two entrepreneurs have been successful in raising capital while continuing to grow their businesses in the process. They share with us what it is really like to be in the trenches running their company while simultaneously raising capital. In this episode you will learn; how much time is actually spent fundraising vs leading their team, the emotions that are felt during this process, the systems/processes they implemented, and the most important pieces needed to be successful. So, before you start raising money to fund that idea that will change the world, make sure you are fully prepared and know what to really expect.Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

How do you know that your clients will pay for the product you’re developing?Entrepreneurs are some of the most ambitious people on the planet. When we have an idea that we think will change the world, or solve a problem for a niche market, it can be easy to press full speed ahead and build what WE think the market needs. But, how do we know that the market will actually pay for what we are building?Too many times I see entrepreneurs building what they believe is the “perfect” product that will “fly” off the shelves without ever talking to their customers. The only way to truly know what your customers want and more importantly, what they will pay for, is to ask them. There is no better time to do this than when you are developing your product. Kyle Cobb, CFO of Advanced Farm Technologies and his team are a fantastic example of how to do this the right way. As a result, they are the first company to bring a robotic strawberry picker to the market. Kyle and his team have spent countless hours building relationships with their customers – farmers – spending time in the trenches to truly understand their biggest pain points and concerns with robots picking strawberries. Before they even thought about building a robot that rolled down the fields, they had to solve the farmer’s biggest concern, a gripper that wouldn’t ruin the strawberries. They went through 50 iterations of a gripper before they developed one that picked strawberries as well, if not better, than humans. After solving one problem at a time, getting feedback from their customers the whole way, they are on the verge of deploying the first ever commercial fleet of robotic strawberry pickers.Listen to our conversation to learn how Kyle and his team made sure they had the right product market fit, how they made strategic partnerships to help them develop their product, and how they properly used the capital they raised. So, before you fully develop the “perfect” product that will solve all your customers problems, get in the trenches with them.Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

How do investors value companies? This is one of the most frequently asked questions I get from entrepreneurs and also one of the toughest. It can be especially challenging for earlier stage companies that do not have a financial history they can use to back up the story they are telling investors.For me, the number one thing I look at when I invest into early stage companies is the CEO. Is the CEO a rock star? Can the CEO make the molecules move and rally people behind their vision? Does the CEO the top three qualities I look for: commitment, humility, and authenticity. If they check these boxes, then I take a look at their company to see if will be a worthy investment. To help me better answer this question I brought in two of my buddies who happen to be experts on this topic: Curt Rocca, the founding partner at DCA Capital, and Lokesh Sikaria, the founding partner of Moneta Ventures. They have incredible track records as investors and we are going to find out how they value companies and pick the winners. On this episode you will learn investors methodologies for valuing a company, the different factors that affect the valuation of your company, and an inside look at what investors think when they look at potential investments. Valuation is extremely important to get right if you want to get an investment. Learn from two guys that look at hundreds of deals every year.

Put Your Money Where Your Town Is!62% of all new job creation is because of small businesses/entrepreneurs. It’s safe to say that entrepreneurs are catalysts driving economic growth and transforming the communities we live in. So, why aren’t more people looking to invest into the entrepreneurs in their hometown?Local small businesses sponsor our kids little league teams, create jobs, pay taxes and often contribute in other ways to make our community a better place for everyone. I love my hometown and I want it to be the best possible place for my grandkids to grow up. This is why I only invest in companies that are based in the Sacramento region. I invited my VP of Investments, Ian DeWeerdt to talk about our local investment work. Ian recently joined the HaneyBiz team to apply his expertise to investing in and supporting Sacramento entrepreneurs.On this episode you will learn more about what we are doing here at HaneyBiz. We talk about the types of companies we are looking to invest into, how we are helping entrepreneurs achieve their dreams, and how we are looking to concentrate wealth for entrepreneurs.Do you love your hometown and want to invest in its future? Watch this episode about how investing in your local entrepreneurs can do that!

There has never been a better time to build a business selling online courses. Scaling a traditional service-based business can be extremely difficult - you trade time for money and can only serve a finite number of clients. Matt Aitchison, 7 figure real estate investor and host of top 25 itunes podcast, Millionaire Mindcast, solved this problem by creating The Rich Life Academy. The Rich Life Academy is an online education platform that was created when Matt could no longer sit down with all of the people that wanted to learn from him about real estate investing. On this episode you will learn when to start an online education platform, the fastest and easiest way to start one, the different types of courses you can offer, and how to build an online community. Do you have knowledge or expertise that you want to share with your community – then check this out! Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

Is a business accelerator right for me? Startup Accelerators, like Techstars and Ycombinator, have become very popular in the past 5 years. Being able to tap into the knowledge of those who have been there done that when launching and growing a business can be the difference between success and failure. Chris Peacock is the CEO of Aquaoso, a startup that recently went through the Techstars accelerator in Denver, Colorado. Chris and half of his team moved to Colorado to participate in the three month program while the other half of his team continued daily operations of the business. I sat down with Chris to talk about his and his team’s experience going through a business accelerator program. Chris shares that it was a tough decision to take half of his team away from the business to work on strategy, but worth it! He believes him and his team learned a years worth of lessons in those three months and his company is prepared to scale at a much faster rate. On this episode you will learn what type of business benefits most from business accelerators, what to expect when going through one of these programs, and how accelerator’s prepare you and your company to scale at a very rapid rate. Growing a startup is not easy. If you are looking to drive growth as quickly as possible, then an accelerator program might be the best way to set yourself up for success. Find out from this interview whether or not this is the right route for you. - Aquaoso is a water risk and research tech company. Their platform works with lenders to understand the water risk for the agricultural industry. For more information about Aquaoso check out their website: https://aquaoso.com/ - Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities. - Instagram: http://instagram.com/themarkhaney Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney Website: http://haneybiz.com Audio Boom: https://audioboom.com/channels/5005273 Twitter: http://twitter.com/themarkhaney

I hope you all had a Christmas Jail kind of christmas!! This is a special throwback show to when the show was Entrepreneurs Unlimited and it was a live radio talk show. Marcus Haney and Tom Sisneros were my two co-hosts and we talk about the true meaning of Christmas. I also tell my Christmas jail story, the story of my favorite Christmas as a child. You will see a familiar face as I sit down and interview Greg Connolly of Trifecta nutrition for the first time. This is just before his company took off on a rocket ship. I also sit down with Shane Anderson to hear the story of the time he was kidnapped in Mexico and was able to escape. I hope you all are enjoying this time with your family and had a Christmas Jail kind of Christmas.

Sometimes, we just don’t know what we don’t know when growing a business, especially in areas like HR compliance. Nothing can bring a small business to its knees faster than being caught out of compliance. My guest, Kim Silvers, the President of Silvers HR, has forgotten more about HR/staying compliant than most of us will ever know. Kim and I talk about HR best practices that will keep you out of the courtroom and growing your business. One of the biggest topics right now is the new AB-5 law, independent contractors vs. employees, that passed here in California. She breaks down what every business owner needs to know about this law and how to avoid being sued by the IRS. We also talk about a few other topics that can be a problem for businesses if they are not taken seriously; sexual harassment in the workplace, wage and hour laws, and finding top talent during a time of low unemployment.How are you going to make adjustments to this new law? How will you grow your company with less independent contractors?- Silvers HR is a full service outsourced human resources company that helps entrepreneurs stay compliant while growing their business. If you would like more information about their services and how they can help you, check out their website. https://www.silvershr.com/ - Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ - Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities. - Instagram: http://instagram.com/themarkhaney Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney Website: http://haneybiz.com Audio Boom: https://audioboom.com/channels/5005273 Twitter: http://twitter.com/themarkhaney

Did you know that 80% of cybersecurity breaches are caused by our login credentials being compromised? 3.3 billion credentials are stolen every year and small businesses can be held liable for the damage. If you are not using Multi Factor Authentication, you will want to tune in to this segment and learn more about the solution my guests have built. In today’s digital world it has never been more important to have strict cybersecurity, especially as a small business. I sit down with Heath and Bert Spencer with Traitware to talk about cybersecurity, IP, and how they are leading the way with passwordless login.#tech #cybersecurity #passwordless- Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ - Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities. - Instagram: http://instagram.com/themarkhaney Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney Website: http://haneybiz.com Audio Boom: https://audioboom.com/channels/5005273 Twitter: http://twitter.com/themarkhaney

I always say the best way to learn is by jumping in and scraping your knees and the second best way to learn is from those who have been there, done that. I sit down with a man has forgotten more about entrepreneurship than most of us have learned, Roger Akers. On episode 155 Roger Akers and I talk all about small business growth. Roger has not only successfully built and exited his own company, but has helped many others do so as an angel investor. We take a deep dive into how to grow a business, how to manage a business, and how/when to create a board of directors/advisory board.- As an angel investor, Roger has helped many companies with business growth, business growth management, and how to grow a small business. Roger’s understanding of stages of business growth, stages of business development, and the business life cycle has been instrumental in helping multiple companies to successful exits. #smallbusinessgrowth #entrepreneur #startup- Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ - Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities. - Instagram: http://instagram.com/themarkhaney Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney Website: http://haneybiz.com Audio Boom: https://audioboom.com/channels/5005273 Twitter: http://twitter.com/themarkhaney

On episode 154, I sit down with serial entrepreneur and crypto trading expert, Robert Beadles. Robert has built several companies in the crypto world. Robert provides us with insight into where crypto/bitcoin is and where it is going. We talk about how crypto is slowly becoming accepted, the advantages to using it as a business owner, and the role it will have in society in the future. What are your thoughts on crypto and its future? #crypto #cryptocurrency #bitcoin - If you want to learn more about crypto you can check out Robert Beadles YouTube channel all about crypto. https://www.youtube.com/cryptobeadles - Robert Beadles is a serial entrepreneur in the crypto/lockchain space. He talks about crypto trading strategies and crypto trading for beginners. He has started and founded the following compnaies. If you want more information click the link to the website. Co-Founder of Monarch Blockchain Corporation - https://monarchwallet.com/ CEO of Splash Factory - https://splashfactory.com/ Crypto Beadles - https://cryptobeadles.com/ - Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ - Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities. - Instagram: http://instagram.com/themarkhaney Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney Website: http://haneybiz.com Audio Boom: https://audioboom.com/channels/5005273 Twitter: http://twitter.com/themarkhaney

On episode 153 I sit down with the President & CEO of Tipsy Putt, Brandon Robinson. Brandon is the licensee of Flat Stick Pub and opened his first location in the Sacramento DOCO. This is not Brandon's first brick and mortar business as the founder of Skin Body Soul Medspa. So, we dive straight into what you need to know about commercial lease agreements and Tenant Improvements when starting a brick and mortar business. Brandon shares his experiences where he got trapped in his lease on two different occasions and how you can avoid falling into these traps when starting your business. Don't make the same expensive mistakes that Brandon made and be sure to check out our conversation. - #startup #expert #advice - At 16:05 Brandon and I talk about how important location is for commercial property when running a brick and mortar business. Brandon makes an important point that by choosing a commercial space for rent with higher foot traffic may be more expensive, but choosing a commercial property for rent that is cheaper and less foot traffic you will be spending that money on marketing to get people to your business. At 22:15 Brandon shares his experience with commercial lease and business lease. As a startup you have to be cautious and cognizant of what is in your contract. His startup stories about being trapped in two different leases can be avoided by know your long term goal and hiring the right people to make sure all your contracts have your best interest in mind. - Flat Stick Pub is a drink-o-tainment business that has indoor mini golf, a full bar, and a full restaurant. If you would like more information about Flat Stick Pub, check out their website. https://www.tipsyputt.com/flatstickdoco - Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ - Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities. - Instagram: http://instagram.com/themarkhaney Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney Website: http://haneybiz.com Audio Boom: https://audioboom.com/channels/5005273 Twitter: http://twitter.com/themarkhaney

On episode 152, I sit down with 3 time Crossfit Games athlete, founder of Anywhere fit and the NorCal Classic Competition, and co-host of Beyond the Barbell, Blair Morrison. We dive into one of my favorite topics, fitness! We dive into how fitness can exponentially increase your focus, sharpness, and productivity in everyday life and ultimately help you to achieve your Big Hairy Audacious Goals. We then explore the different marketing strategies he uses for all his businesses that ultimately reinforce and grow his main brand, Anywhere Fit. From the flash sale tactic for Anywhere Fit travel events to his podcast that gets him in front of the big name businesses that feed sponsorship for his NorCal Classic Competition, Blair has developed a creative and effective marketing toolkit.What different marketing strategies are you using to get in front of your customers to strengthen your brand?-At 17:55 Blair and I discuss how fitness has been proven to increase a person's focus, sharpness, and productivity at work. This increased productivity leads to business optimization and reduces business optimization problems. By working out regularly you are increasing your chances of achieving you goals.At 38:38 we talk about marketing strategy for small business and specifically for Blair's travel company. He uses the "flash sale" tactic by releasing only 10 tickets at a time and when their gone their gone. This is a great event marketing strategy as it creates a feeling of scarcity and FOMO.AT 46:01 we talk about his podcast Beyond the Barbell and he uses this content marketing to benefit his core business.-Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ-Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities.-Instagram: http://instagram.com/themarkhaneyFacebook: www.facebook.com/themarkhaneyLinkedIn: https://www.linkedin.com/in/markehaneyWebsite: http://haneybiz.comAudio Boom: https://audioboom.com/channels/5005273Twitter: http://twitter.com/themarkhaney

On episode 151 I sit down with the Sacramento Kings DJ, DJ Eddie Z. Eddie has had the entrepreneurial spirit from a very young age. We talk about our first entrepreneurial experiences. We both had a paper route and learned to differentiate ourselves from the competition which led each of us to having the most successful paper routes in our area. Eddie, like any good entrepreneur, parlayed his skills of differentiation into his DJing career and this has been a major reason for his success and landing his role as the Kings DJ.He is constantly finding new ways to set himself a part from the competition. What have you done lately to set yourself a part from your competition?-At 06:27 we talk about Eddie's differentiation strategy. His differentiation strategy example is that learning to play instruments has been a great foundation for his career, but Eddie believes that the biggest differentiation advantage is that he builds his professional network. Most DJ's don't do professional networking and he believes that the professional networking and how to make meaningful connections has been a game changer in his career.-At 08:46 Sacramento Kings DJ Eddie Z and I discuss how the internet is a great tool, but the best way to build your network is to put yourself out there by hitting the pavement and meeting as many people as possible. He shares his professional networking tips if you are not the most outgoing individual. His professional networking solutions for shy people is to find someone that you look up to to help and also build a set of tools that you can use in situations where you feel uncomfortable.-Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ-Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities.-Instagram: http://instagram.com/themarkhaneyFacebook: www.facebook.com/themarkhaneyLinkedIn: https://www.linkedin.com/in/markehaneyWebsite: http://haneybiz.comAudio Boom: https://audioboom.com/channels/5005273Twitter: http://twitter.com/themarkhaney

On episode #150 I sit down with the rock star founder of Topia, who has raised over $100 million, Brynne Kennedy. Topia has been a major market disrupter and is leading the way on how companies manage their talent mobility. Brynne and I talk about how to raise money for a business, how women business owners still have difficulty raise money for a business, and her journey of raising $100 Million. Hear first hand how a women business leaders was able to raise money for business and scale her company to over 100 employees and 8 offices globally.If you are looking to raise money for your business you will want to hear what she has to say.-Topia remove barriers to talent mobility so that companies and their employees can work everywhere. Topia connects expatriate management, tax calculations, immigration data, logistics, cost and quality of life information into a single Global Mobility Management Suite that enables your mobile employees and agile organization. For more information check out their website. https://www.topia.com/-Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ-Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities.-Instagram: http://instagram.com/themarkhaneyFacebook: www.facebook.com/themarkhaneyLinkedIn: https://www.linkedin.com/in/markehaneyWebsite: http://haneybiz.comAudio Boom: https://audioboom.com/channels/5005273Twitter: http://twitter.com/themarkhaney

On episode #149 I sit down with the founder and CEO of Acton Academy Placer, Matt Beaudreau. He used to work in the public school system and saw first hand how it wasn't preparing our youth for the real world. So, he founded Acton Academy to be a part of the solution. We sit down to talk about how Acton is flipping school on it's head by creating youth leadership, the entrepreneurial mindset, independent learning, and even developing entrepreneurs. Matt and Acton Academy Placer are giving their students the tools and inspiration they need in order to be successful. Do you think everyone benefits from having an entrepreneur mindset? - Acton Academy Placer is a private school that takes different approach to personal development in our youth. They are teaching their students about personal growth, business, and entrepreneurship, so they can be more prepared for life after school. For more information about Acton Academy Placer visit their website. https://www.actonplacer.com/ - Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ - Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities. - Instagram: http://instagram.com/themarkhaney Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney Website: http://haneybiz.com Soundcloud: http://soundcloud.com/themarkhaney Twitter: http://twitter.com/themarkhaney

On episode #148 I sit down with a man that has had an incredible entrepreneurial career. He has had six businesses that have been #1 in their market. Don Whitaker is now the CEO of Ceronix who help design the first digital color monitor. He was also behind the touch sensor that helped bring the first Apple iPhone to life. His touch sensor is now in around half of the touch screens including the touch monitors in Tesla vehicles. Don has forgotten more than some of us learn, so you will no want to miss our conversation.-Ceronix is an Online store and support for high quality LCD Replacement Monitors and outdoor displays. For more information check out their website. https://www.ceronix.com/-Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ-Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities.-Instagram: http://instagram.com/themarkhaneyFacebook: www.facebook.com/themarkhaneyLinkedIn: https://www.linkedin.com/in/markehaneyWebsite: http://haneybiz.comSoundcloud: http://soundcloud.com/themarkhaneyTwitter: http://twitter.com/themarkhaney

On episode #147, I sit down with peak performance speaker and author, Roger Crawford, to talk about mindset. Mindset is one of my favorite topics, so we take a deep dive into the components of a winning mindset and how to develop/change your mindset in order to unleash your full potential. Roger shares the tactics and habits that he has used in order to overcome the obstacles he has faced in his life.Having the right mindset can be the difference between success and failure. So, what habits have you developed in order keep yourself in a winning mindset day in and day out?-Roger Crawford is a peak performance speaker and author. He also hosts Tennis Channel's motivational Monday segment. Roger was a collegiate tennis player and is in the motivational speaking Hall of Fame. If you want to read any of his books or learn more about his speaking and coaching check out the links below.https://rogercrawford.com/https://www.amazon.com/Roger-Crawford/e/B001H6MLU8-Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ-Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities.-Instagram: http://instagram.com/themarkhaneyFacebook: www.facebook.com/themarkhaneyLinkedIn: https://www.linkedin.com/in/markehaneyWebsite: http://haneybiz.comSoundcloud: http://soundcloud.com/themarkhaneyTwitter: http://twitter.com/themarkhaney

On episode #146, I sit down with Mary Kathryn Johnson, the CEO of Messenger Funnels. Mary is a leading expert in a new form of marketing called conversational marketing. We talk about the differences between traditional and conversational marketing. We also dive into what chatbots are, how to use them to interact with potential customers, and the exciting future of marketing and chatbots.Reaching the younger demographic is becoming tougher with traditional marketing, so check out how you can get 80-100% open rate by using chatbots and conversational marketing.-Messenger Funnels is a conversational marketing agency that helps turn your traditional marketing into a fun, interactive experience through chatbots. https://messengerfunnels.com/-Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ-Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities.-Instagram: http://instagram.com/themarkhaneyFacebook: www.facebook.com/themarkhaneyLinkedIn: https://www.linkedin.com/in/markehaneyWebsite: http://haneybiz.comSoundcloud: http://soundcloud.com/themarkhaneyTwitter: http://twitter.com/themarkhaney

On episode #145 I sit down with Jordan Darling, the founder of Free Form Factory. Jordan developed the worlds first electric jetski, which led to Free Form being acquired by unicorn Nikola Motor Company. At the age of 27, Jordan is the VP of Powersports for a company valued at 4 billion dollars. We talk about how Trevor Milton and Nikola are on the verge of changing the world through electric vehicles, why Jordan hired himself a boss, and how a company that size is able to keep their entrepreneurial culture alive and thriving. What future inventions are you most excited about? - Nikola Motor Company is changing the world by developing fully electric and hydrogen fuel cell semi-trucks, off road vehicles and marine vehicles. They are also developing the entire infrastructure that will support their and other companies vehicles. to learn more check out their website. https://nikolamotor.com/ - Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ - Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities. - Instagram: http://instagram.com/themarkhaney Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney Website: http://haneybiz.com Soundcloud: http://soundcloud.com/themarkhaney Twitter: http://twitter.com/themarkhaney

On episode 144, I sit down with friend and rockstar entrepreneur Jeff Rizzo, the CEO of Rizknows (one of my portfolio companies). Jeff and his business partner Matt are creating a remarkable online business fueled by their YouTube channels. Jeff shares some tips and tricks about how to create quality content, the fundamentals of optimizing your videos on YouTube, and how to create an online affiliate revenue business that is built for the long term. If you are thinking of starting a YouTube channel to be your marketing engine for your business you will not want to miss this episode.What are you doing with your content to separate yourself from all the noise out there?

On episode #143 I sit down with former Java City CEO, Craig Hettrich. Craig is now the founder and CEO of The Hettrich Group, where he helps CEOs implement processes and strategies to take their company to the next level. Today we talk about the recession that everyone says is looming and how to not only prepare for it, but be able to grow during the economic downturn and come out the other side bangin'! In 2008 Craig was with Nestle Dreyers and he shares how he was able to pivot/differentiate their offering, so they were the only division in the company to grow during the recession. Once the recession was over they were positioned perfectly to take over the market.How are you differentiating for the future recession?

On episode #142 of The Mark Haney Show I sit down with podcaster and entrepreneur Philipp Hartmann. Philipp runs two media businesses, one in Switzerland and the other in South Africa, while simultaneously starting a new podcast called Being Dad. We talk podcasting, what it's like being a father/entrepreneur, and entrepreneurship around the world. If you are a father, check out Philipp's podcast, "Being Dad," scheduled to launch this October.

On this very special episode of The Mark Haney Show, I sit down with my daughter, Ashley Haney. Ashley is the ultimate #momtrepreneur! She recently merged Haney Garcia Realty with one of the largest franchises in the area, Coldwell Banker. She is also the youngest ever president elect for Placer County Association of Realtors, and on top of all that she is raising two incredible kids! I sit down with Ashley to find out how she is able to be successful in both of these areas of her life and we talk about how it was growing up with me as a father.What techniques have worked best for you when growing your business and taking care of your familiy?

Ever wonder how a company with revenue in the 9 figures made that happen? Ever wish the CEO would share the "secret sauce" that got them there? Well, in episode 140 of the Mark Haney Show that is exactly what happens. I sit down with my good friend and the CEO of Trifecta Nutrition, Greg Connolly. He shares the tactics he used to make his company the number one organic meal delivery service in the country.Pull out a pen and paper because you will want to takes notes. We talk about the ins and outs of creating an inbound marketing strategy that will generate more leads than any sales team. Greg shares his strategy on how to best use influencer marketing and names some of his favorite resources, so you can get started building your inbound marketing strategy today.Let me know what your favorite take away is.

On episode 139 I sit down with the rock star CEO of Lifograph and my next door neighbor, Dea Wilson. Dea is raising money for her new venture and she is using a method that is fairly new, equity crowd funding. This method democratizes investing into startup companies by allowing anyone to be investors. I dive deeper into equity crowd funding to find out how it works, what companies it works for, and what the benefits are.