The Google Ads Podcast
505 episodes — Page 5 of 11
Google Ads on a Limited Budget Using “Worst Sellers” To Convert Bestsellers
Discover how Regina achieved an impressive 83% boost in ROAS overnight, even with a limited budget. Learn her smart budget management strategy that uses “worst sellers” to boost Google Ads performance.Furthermore, explore the benefits of remarketing and how it supercharges conversion rates. This approach can transform the game for businesses on tight ad budgets, delivering results and profits. Listen to this episode now to learn this valuable lesson.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... Build a Dedicated Remarketing Campaigns or Let Performance Max Handle It? • Build a Dedicated Remarketing Campaig... Does Google Ads Care About Small Businesses? • Does Google Ads Care About Small Busi... 0:00 Google Ads on a Limited Budget: Using “Worst Sellers” To Convert Bestsellers2:17 The cons of only promoting bestsellers6:19 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!11:17 Recommended ad budget increase rateNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
From $5K to $12 Million_ Secrets for Building Successful Start-Ups with Nathan Hirsch
Kasim interviews serial entrepreneur Nathan Hirsch, and they dive into the fascinating world of entrepreneurship and discover the secrets behind his remarkable success. From starting with just $5,000 to building businesses with over $12 million in gross revenue, Nathan shares invaluable insights and strategies that every entrepreneur needs to know.Learn more about:✅ The unsexy yet essential aspects of entrepreneurship, including bookkeeping and hiring. ✅ The power of minimum viable products and getting feedback from initial customers. ✅ Nathan's criteria for choosing the right business opportunities.✅ The importance of recurring revenue in building a successful business.Whether you're a seasoned entrepreneur or just starting your journey, this interview is packed with actionable advice and inspiration that can help you take your business to the next level. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Ep. 508: How Nathan Hirsch Used Partnerships to Build a $12 million a year business: • Ep. 508: How Nathan Hirsch Used Partn... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
Marketing Agency BS: What Google Premier Partner and Meta Business Partner Really Means
Kasim and Ralph cut through the marketing agency jargon to reveal the true significance behind the titles "Google Premier Partner" and "Meta Business Partner." Do these certifications and badges hold real value? Should you base your marketing agency choice solely on these credentials? They answer these burning questions and more, so you can make an informed decision when selecting the right marketing agency for your business.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sniff Out Your Marketing Agency’s B.S | EP 514: • How to Sniff Out Your Marketing Agenc... Related Video:💣 Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions: • 💣 Advertising Secrets You Wish You Kn... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
Don't Get Trapped: The Truth About PPC Agencies that Hide Your Ad Account
If you're in the market for a PPC agency, this video is a must-watch. Learn from this cautionary tale and avoid agencies that employ these unethical tactics. It doesn't matter if you hire Solutions 8, Tier 11, or someone else; what matters is that you steer clear of agencies that operate in the shadows.Kasim and Ralph expose the shady practices of some PPC agencies that could be holding your business hostage. Whether you're a marketing director, CMO, or business owner, you must be aware of what's happening behind the scenes with your advertising campaigns. Imagine being a successful company with a clear vision, but your growth is stunted because your agency refuses to give you access to your own ad account. They also won't share insights and won't even do the creative work with transparency! What's worse is that you can't do anything because you're locked into a 12-month contract! It's infuriating to think about how this agency is hindering growth. This is what Kasim and Ralph talk about in their recent interview with “Serbian Firecracker," Ivan Janq.Don't get trapped! Own your assets and avoid long-term contracts that leave you powerless. We believe in transparency and performance-based partnerships, not holding your business hostage.This clip is from The Perpetual Traffic YouTube channel, watch to the entire episode here: The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now: • The 5 Biggest Mistakes You’re Making ... Related video:🤔 Agency vs. Freelancer vs. In-House: FREE Tool to Make the Right Decision: • 🤔 Agency vs. Freelancer vs. In-House:... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
Proof of How John’s Low tROAS Strategy Generated Higher Revenue
Wicked Reports shares how one of their clients, MyPhoto, got a lot more leads and higher revenue by using the low tROAS strategy! If you’re looking for more proof of why low tROAS works, this is it. Huge thanks to Matthew Louros and Scott Desgrosseilliers for sharing this with us! Need custom photo magnets, acrylic blocks, and photo gifts for any occasion? Check out https://www.myphoto.com/ Want to identify the most effective marketing channels and optimize your campaigns for better results? Check out Wicked Reports: https://www.wickedreports.com/Related video:💣 Google Ads Strategy: Removing Google's Algorithm From Standard Shopping: • 💣 Google Ads Strategy: Removing Googl... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out
Erik's Marketing Agency Triumph Scaling to $500M and Beyond
Kasim and Ralph sit down with Erik Huberman, the founder and CEO of Hawke Media, to talk about the challenges agency owners face as they scale their business. Erik also shares the strategies they employed to build a $500M Marketing Agency. From the importance of authenticity and expertise to the power of effective communication, Erik unveils all his secrets.This clip is from The Perpetual Traffic Podcast, watch the entire video here: 3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515: • 3 Steps to How Erik Huberman Built a ... Connect with Erik on LinkedIn: / erikhuberman Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
Unveiling the Downsides of Performance Max Campaigns
We consider ourselves “The Performance Max Agency,” but now, we don’t love PMax campaigns anymore to the extent that we’re moving our customers off of it. Learn more about why this is happening.Kasim and Ralph talk about the new discoveries about Performance Max, its good and bad sides, and why it's not the best choice for getting new customers. Plus, they touch on how Google keeps changing things and what it means for advertisers.This clip is from The Perpetual Traffic Podcast, watch the entire video here: • Why Google Performance Max Now Kinda ... Related video:🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 0:00 Unveiling the Downsides of Performance Max Campaigns 3:09 Performance Max fails at new customer acquisition8:33 Google is constantly evolving and it's hard to keep up with it10:50 Google is trying to replace us with AINeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
The Pros and Cons of Building A “Personality” Business
Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insights into the art content creation and advertising. listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire video here: Media Buyers: Why Your Job Is NOT Doing Your Job: • Ep. 510: Media Buyers: Why Your Job I... Mentioned links:Tom Breeze of Viewability: / tombreeze No Locked Doors ebook: https://www.amazon.com/No-Locked-Door... Episode 506: How to Sell Your Business With Investment Banker Greg Smith: • Ep. 506: How to Sell Your Business Wi... 0:00 The Pros and Cons of Building A “Personality” Business3:31 Stepping away from the “personality” business4:33 No Locked Doors by Greg SmithNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
Google Ads Mastermind: How to WIN the Battle Against Google
Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ If you’ve managed campaigns that spend over $10K/month, you know that the strategies you applied are far different from what most people would recommend, especially Google.That’s because Google’s biggest secret is to get marketers to spend MORE money and maximize your value to them as a customer. Sure. They might do this in high integrity ways, and in a meritocratic environment. But that meritocracy is based on a hierarchy that is not built in your favor.As we always say, it’s YOU vs Google. The only way to win the Google Ads’ game is to have access to information and collaborate with other expert marketers…Those who have been through where you want to go and have overcome the challenges you’re facing. The question is, how do you find those people? That’s where this Google Ads Mastermind comes in.If you want to:✅ Gain knowledge, insights, and access to information from in-house experts and top marketers all over the world.✅ Ask questions and get answers anywhere, anytime. ✅ Eliminate blindspots, find hidden bottlenecks, and apply proven strategies specific to your campaigns.Then YOU NEED TO be a part of this community. Learn more about the Google Ads Rebellion 👉 https://youvsgoogle.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
Identify Your Accurate and Achievable Goals With THIS Calculator
“You can’t manage what you can’t measure.” But if you’re measuring the wrong thing, then you’re only hurting your ability to grow. That’s why we always say ROAS is not a good indicator of success. It doesn’t tell you all the areas where your money showed a return. The ONLY way to achieve true growth is to have a holistic approach to marketing. And you start by having a holistic approach to measuring, and using the right metrics to determine your goals. We developed a calculator to do just that. Use this calculator to find out your accurate and achievable goals based on your own numbers.Check out the calculator here to Define Your Goals The Profitable Way: https://sol8.com/ Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Top of Funnel Marketing Strategy: How to Get Conversions Using Cold Search Terms
In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms. Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm search terms. He also guides you through evaluating your top of funnel campaigns, providing actionable insights to understand what's happening and how to leverage that data. Connect with Usama on LinkedIn: / usama-khan-mk Related videos:💰 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1: • 💰 Google Ads Masterclass: Internal Tr... 🚀 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 2: • 🚀 Google Ads Masterclass: Internal Tr... ❌ Why Monthly Reporting Fails and What to Do Instead: • ❌ Why Monthly Reporting Fails and Wha... 🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 🤼♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: • 🤼♂️ John vs Kasim: The Importance of... 0:00 Top of Funnel Strategy: How to Get Conversions Using Cold Search Terms 3:08 The biggest assumptions you can make about a brand term<a href="https://www.youtube.com/watch?v=NAp9c_yuYNg&t=390s"...
Harnessing AI for Success: Tools to Power Up Your Business & Analyze Legal Documents Quickly
Kasim and Ralph share some amazing tools that can help you maximize efficiency in your business. One tool can help you automate customer interactions, improve response times, and enhance overall customer experience using your own data. The other tool they share can save you valuable time and resources when reviewing contracts, agreements, and other legal paperwork. Watch this video to learn what these tools are and how you can leverage the power of AI in your business.Mentioned links:Chatbase: Custom ChatGPT for your data: https://www.chatbase.co/My AskAI: https://myaskai.com/Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI in Advertising: Def... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… This clip is from The Perpetual Traffic Podcast, watch the entire episode here: • Ep. 512: The Next Era of Growth: How ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...
Do You Need a Remarketing Campaign or Is Performance Max Enough?
Dive deep into the long-standing debate of whether you should have a dedicated remarketing campaign or just trust Performance Max to handle it. Regina Bellows, Executive Director of StarterPPC, provides valuable insights on the matter to help you make an informed decision. This way, you can learn which option is best so you can maximize your remarketing efforts.This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos from StarterPPC:Unlock Your Business's Full Potential: Increase Your Average Order Value : • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today: • Maximize Your Video Ad Success: Try t... 0:00 Do You Need a Remarketing Campaign or Is Performance Max Enough? 5:57 Having full control of your Google Ads campaigns7:09 Need help starting with Google Ads? Let StarterPPC help you!11:44 Evaluating lead generation campaigns13:58 Frequency capping Need help with Google Ads? Get your FREE action plan here: <a...
Google Ads Strategy: Removing Google’s Algorithm From Standard Shopping
John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let's explore how he achieved this impressive feat.In this episode, John shares a quick update on the low tROAS bidding strategy. He identified an issue many of you have also been experiencing and what you can do to improve your campaigns. The predictive bidding strategy is not as efficient as we expected, resulting in higher Cost Per Click (CPC). To overcome this challenge and maximize campaign performance, John devised a strategy centered around removing Google's algorithm from Standard Shopping. Discover John's methodology and understand how you can apply it to your own Google Ads campaigns, listen to this episode now.Connect with John on Linkedin: / johnmorangads Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 0:00 Google Ads Strategy: Removing Google's Algorithm from Standard Shopping4:42 Scaling with Max Clicks bidding6:49 The tROAS bidding strategy was over clicking<a...
Simplifying ROI for Easier Google Ads Reporting
Our Senior Google Ads Strategist, Colby Doyle, emphasizes the importance of a simple and easy-to-understand report in digital advertising. He shares a metric that simplifies ROI and Google Ads reports so all stakeholders can understand. This can aid in enhancing your marketing efforts amidst the current attribution and tracking challenges.Colby explains the Media Efficiency Ratio (MER) and how it can help measure the impact of your advertising effort. But that's not all! He also provides tips on calculating MER so you can make data-driven decisions in your advertising platforms. So, watch the video and optimize your advertising strategy!Correction on the MER formula: It should be the other way around.MER = Total Revenue / Total Cost of AdsConnect with Colby on LinkedIn here: / colby-doyle-187a72b0 This video was inspired by a question from one of our awesome subscribers. Thank you so much, Gabe Garcia!We appreciate all the support you guys have given our channel and we’d love to hear more from you! Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 • 🎯 Setting Campaign Goals and ROAS | G... 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: • 🎯 Guide to Tracking Conversions for G... Need help with Google Ads? Get your FREE action plan here: <a...
Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions
These advertising secrets will help you increase conversions and reach your goals. Kasim and Ralph share hacks that could win awards—new remarketing tactics and some of the industry's "dirty tricks."Not only do these strategies work incredibly well, but they are also easy to implement, you won't need any technical knowledge or skills. Watch the video now!This clip is from The Perpetual Traffic Podcast, listen to the entire episode here: How To Sniff Out Your Marketing Agency's B.S.: https://perpetualtraffic.com/podcast/... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
Agency vs. Freelancer vs. In-House: FREE Tool to Make the Right Decision
It’s hard to make decisions when it comes to hiring an agency, a freelancer, or an in-house resource. You need to take into consideration various factors like cost, risk, integration, speed, priority, proficiency, and proactiveness to help you evaluate your options. Lucky for you, we’ve created a simple and easy tool that can help you make a sound decision based on what your business needs! Listen to this episode to understand how to use the free tool. Download the tool for free here: https://sol8.com/download-in-house-ag... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
Mastering the Highs and Lows of Paid Traffic for eCommerce Success
When it comes to running an online store, the highs and lows of paid traffic can feel like a rollercoaster. Learn to master the feast-or-famine of paid traffic so you can stay ahead in the eCommerce game! In this episode, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss strategies from understanding who your customers are to employing techniques for when those low periods occur to ensure success when running paid traffic. Don't let paid traffic intimidate you! Join Kasim and James as they provide practical advice on any difficulties you may face with paid traffic. Connect with James Crame on LinkedIn: / james-crame-37b01879 Mentioned links:Post Pardon Me: A fickle woman's spiral into postpartum depression and anxiety and how the hell she found her way out of it. (Sort of.) by Suzanne Yatim Aslam: https://www.amazon.com/Post-Pardon-Me... Fiverr: https://www.fiverr.com/0:00 Mastering the Highs and Lows of Paid Traffic for eCommerce Success3:49 You should know who your customers are8:29 The risks of the feast-or-famine in paid traffic14:56 You can hire someone on Fiverr to check your site16:22 What to do during the famine period in paid traffic for eCommerce20:33 Ask your friends in the marketplace23:47 Dealing with a customer on meltdown mode<a...
The 60/40 Google Ads Budget Allocation Rule
Regina is here with her tried and tested 60/40 budget allocation rule that can help you optimize your Google Ads campaign performance effectively.This formula states that 60% of your daily spend should target warm leads, while 40% will go towards cold traffic. With this rule, you won't need to worry about tedious data tracking or guessing which campaigns should get more ad budget. In this video, Regina dives deep into the rule, its dos and don'ts, and how to handle common challenges when clients want to reallocate or end campaigns too soon.Imagine being able to make sound decisions on budget allocation without spending hours researching and trying different methods yourself! The 60/40 Rule has been proven as a reliable solution for businesses that want results easily without sacrificing quality. Listen to this episode now and learn how simple it is to apply the 60/40 Rule in your ad budget today!Related videos from StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 The 60/40 Google Ads Budget Allocation Rule💰2:03 Differentiating Cold and Warm Traffic6:36 Issues and challenges in budget allocation9:54 Need help starting with Google Ads? Let StarterPPC help you!11:11 Exceptions to the 60/40 ad budget allocation rule19:16 What to keep in mind before turning off...
Video Ads 101: Turn Viewers into Customers with the Power of Hooks
Learn about the crucial role of ‘The Hook’ in video ads and how it can help engage viewers and turn them into customers. Regina Bellows shares her tips on creating powerful hooks and statistics demonstrating their impact on user engagement. Plus, she offers a free resource that provides 1,350 ideas for opening hooks. With Regina’s advice and helpful resources like Social Trends, you can create compelling videos backed by strong hooks! Watch this video now and discover valuable tips & strategies on how to create successful video ads.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Mentioned links:Should I be running video ads and what can I expect?https://help.sol8.com/faqs/video-ads Social Trends: https://joinsocialtrends.com/Related videos from StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Should You Target the US First When Running Google Ads? • Should You Target the US First When R... Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today: • Maximize Your Video Ad Success: Try t... 0:00 Video Ads 101: How to Harness the Power of Hooks and Turn Viewers into Customers3:18 Example of a Good Hook<a...
Does Google Ads Care About Accounts With Small Budgets?
Are you stuck while trying to grow your small business with Google Ads? Understand what’s preventing success on Google Ads and learn potential solutions to help you break away from the competition and give your small business an edge. Plus, get expert advice from Regina Bellows, Executive Director of StarterPPC, on how she helps other businesses with small budgets grow with Google Ads. Listen to this episode to unlock new opportunities for growth with tried-and-tested strategies. Learn everything you need to know about getting ahead of the competition as a beginner in the space or if you want to move to the next level.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos from StarterPPC:Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Should You Target the US First When Running Google Ads? • Should You Target the US First When R... 0:00 Does Google Ads Care About Accounts With Small Budgets?5:05 The algorithm is looking out for itself7:12 Keep an eye out for this factor to combat the Google Ads algorithm10:05 Don’t make the mistake of not increasing your ad budget💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for...
Is Google Ads “Worse” Than Facebook and Amazon Ads?
Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms.Regina Bellows, Executive Director of our sister agency StarterPPC, explains the challenges of comparing the performance of these platforms due to varying metrics and methodologies. For example, Amazon adopts different metrics than Google, making a direct comparison challenging.She also sheds light on the impact of Facebook's view-through conversions, which track conversions even without direct ad clicks. Furthermore, it is worth noting that Facebook and Amazon Ads experience substantial advantages when running alongside Google Ads. Considering these aspects can be crucial when assessing the effectiveness of each platform. To learn this and more, watch the video now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos in StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 Is Google Ads “worse” than Facebook and Amazon Ads? 2:16 Your Amazon store benefit from your Google Ads immensely3:37 Facebook and Instagram Ads use view-through conversions4:33 Need help starting with Google Ads? Let StarterPPC help you!6:24 Facebook Ads benefit more from Google Ads7:22 Google Ads can exist without Facebook Ads, but Facebook Ads can’t exist
Hit A Wall? Strategies for Making Google Ads Work For You
Tired of hitting a wall with your Google Ads campaigns? If you're ready to take your small business to the next level, join Regina Bellows as she breaks down barriers to growth and helps you succeed. Regina is the executive director of our sister agency, StarterPPC, and they handle Google Ads management for businesses with ad budgets below $5000 a month. She explains why your ads might be hitting a wall and shares strategies and important concepts to understand to make Google Ads work for you. She also helps you understand the sales funnel stages, how to target each strategically, and discover how to build your brand and establish trust with potential customers through blogging, social media, and YouTube channels. With examples from real-life scenarios, she'll also explain the importance of tracking methods and the actions to avoid that can hinder growth. This way, you can make informed decisions on budgeting and future growth instead of wasting money on ineffective campaign strategies. Watch this video now if you're ready to make Google Ads work for your business!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos:🤯 Google Ads Issue: Why Applying tROAS or tCPA Hurt Conversion Rates: • 💸 Why Applying tROAS or tCPA Hurt Con... How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Paths: The Secret to Sca... 0:00 Intro0:29 Why Your Ads Hit A Wall & Can’t Grow0:45 Understanding the sales funnel5:22 Ad performance drops when you increase the budget?12:19 Build your brand<a
Growing Your Shopify Business With By the Numbers
Running a Shopify business and want to learn how the By the Numbers app can take it to the next level?Tune in with Kasim as he interviews Piam Kiarostami and Cyrus Sadaghiani, experts of the By the Numbers app, and find out what this amazing tool can do for you. Discover how it eliminates guessing games around ad spend success by tracking money movement between your business and clients giving you real results. Furthermore, learn which KPIs businesses should pay attention to, the importance of diving deep into the factors that drive consumer behavior, who benefits from By the Numbers, and so much more.With this helpful app, your Shopify business will no longer be flying blind when tracing ROI from campaigns or figuring out who’s buying what. Let By the Numbers give you an accurate understanding of what your business is really doing with comprehensive analytics. Watch the video now and learn more about the power of data-driven insights with By the Numbers.Mentioned links:By the Numbers: https://www.bythenumbersapp.com/ Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate link0:00 How To Grow Your Shopify Business With By the Numbers2:26 The critical KPIs every business should pay attention to6:22 Looking into commercial factors that drive consumer behavior12:27 Start by setting your goals16:10 Connect consumer behavior and journey with your results22:40 Who uses By the Numbers?28:20 Learn more about By the NumbersNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
Why Applying tROAS or tCPA Hurt Conversions
Are you applying tROAS or tCPA in your Google Ads campaigns and noticing a drop in conversions?Find out why this could be happening, and how you can avoid the issue. Regina Bellows, executive director of StarterPPC, will take you through an informative example that demonstrates how these bidding strategies affect your impressions, clicks, and budget—so don’t miss out on her valuable insight!Don't let conversion issues stand between you and success. Tune into our engaging video for some actionable tips to optimize your campaigns and get those numbers climbing again.Listen to this episode now for all of Regina's advice on boosting conversions with tROAS or tCPA!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Related videos:Google Ads Basics: • Google Ads Basics How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Paths: The Secret to Sca... 0:00 Why Applying tROAS or tCPA Hurt Conversions2:40 Applying a 100% tROAS then removing it in less than two weeks6:21 Need help starting with Google Ads? Let StarterPPC help you!<a...
Unfair Advantage: Unlock the Power of Reading
I love to read! But I’m always so annoyed at how little I retain. So, I developed a system to help make it stick. I hope it’s helpful to you as well. Reading is my unfair advantage, and it can be yours too!Related videos:🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business: • 🥊 Don’t Fight Fair: The 5 Unfair Adva... 🤖 How Prompt Engineering Could Become Obsolete in the Near Future: • 🤖 How Prompt Engineering Could Become... 0:00 Unfair Advantage: Unlock the Power of Reading0:52 Be comfortable with writing in your books5:10 Second reading7:26 Pick your material properly10: 16 Use summary apps11:44 Don't sleep on fiction14:42 Don't know where to start?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
The Best Way To Track Leads In Google Ads Dashboard
Do you need help tracking your leads in Google Ads? Regina reveals a nifty customization that helps you have total clarity on how many conversions are coming from each source, whether from web forms, calls, or lead magnets! This might be the best way to track leads in your Google ads dashboard so that you can make data-driven decisions quickly and efficiently. With this powerful hack, marketing campaigns become easier to scale with confidence. See precisely which sources drive conversions without wasting energy or time wondering why something isn't meeting your expectations. Listen to this episode now as Regina walks you through the Google Ads dashboard customization.This video is from the StarterPPC channel. Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results. Subscribe here: / @starterppc Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... 💰 Stop Losing Your Leads: Expert Tips to Convert Prospects into Customers: • 💰 Stop Losing Your Leads: Expert Tips... 🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 • 🎯 Setting Campaign Goals and ROAS | G... 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: • 🎯 Guide to Tracking Conversions for G... 0:00 Google Ads Dashboard Hack to Simplify Lead Tracking 5:17 Need help starting with Google Ads? Let StarterPPC help you!7:01 For Local Ads: Local actions - DirectionsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
Secret Strategy to Grow the Google Ads Algorithm Like a Pro
Regina Bellows, executive director of StarterPPC, reveals our secret strategy on how to grow the Google Ads algorithm like a pro. Plus, she shares a free calculator sheet with the same formula we use at StarterPPC and Solutions 8 so you don’t have to guess! Our secret strategy is the Overpacing-Underpacing Spend Schedule. This allows you to force mini learning periods for the algorithm to help it grow more quickly compared to just setting a daily spend and keeping it that way monthly. This is one key step in optimizing success as you use Google Ads for your business. Listen to this episode now to learn what this Google Ads strategy is, how it works, and how to apply it to scale your business! FREE Ad Budget Overpacing Calculator sheet: https://docs.google.com/spreadsheets/...Master Google Ads on a Small Budget! Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results: / @starterppc Related videos:Google Ads Basics: • Google Ads Basics How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Paths: The Secret to Sca... 0:00 Intro 0:27 Grow The Google Ads Algorithm Like A Muscle3:25 The rollercoaster results with the Overpacing-Underpacing Strategy5:28 Need help starting with Google Ads? Let...
Why You Should Increase Your Average Order Value (AOV)
Learn a powerful strategy that can help you maximize your returns and generate more income with every marketing dollar spent - by focusing on raising your Average Order Value (AOV). In this video, Regina Bellows explains why you should increase your AOV, its direct impact on Media Efficiency Ratio (MER), and how quickly it can boost profitability. Furthermore, she walks you through a client account to check if they're doing everything possible to increase their AOV. This way, you'll know how to diagnose your business and what next steps to take.Unlock the secrets to success in eCommerce today! Grow your business smarter with Regina's tips for raising AOV so you see tangible increases in profit margins at a minimal cost. Listen to this episodenow!Don't miss out on this opportunity – watch the exclusive video now and start seeing results immediately!Master Google Ads on a Small Budget! Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results: / @starterppc Related videos:🚀 How to Know if Your Business Is Ready for Google Ads: • 🚀 How to Know if Your Business Is Rea... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... 0:00 Why You Should Increase Your Average Order Value (AOV)4:53 Evaluate your product page7:57 Show complementary products12:42 Need help starting with Google Ads? Let StarterPPC help you!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Why I'm Moving Customers OFF of Performance Max
John is on a mission. He's moving customers off Performance Max campaigns and pushing them into Standard Shopping—and it's paying off! He's seen an incredible 41% increase in revenue, with MER (Media Efficiency Ratio) skyrocketing by 6X after making the move. Listen to this episode now to learn how he achieved these stellar results!Fair warning from John: If you attempt this and then measure inside Google Ads, you will fail. The episode is 15 minutes long, but I will show you areas you're probably not looking at.Connect with John on LinkedIn: https://www.linkedin.com/in/johnmoran...Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 0:00 Why I'm Moving Customers OFF of Performance Max2:31 Transferring the PMax ad budget6:43 Getting more new customers without Performance Max campaigns12:11 Getting 6X MER even if Google Ads seems “worse”Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
How to Get More New Customers With Google Ads
Our Google Ads Strategist, Caden Thompson, reveals a strategy focusing on new customer acquisition. He also shares how to calculate your cost to acquire a new customer in Shopify and walks you through how to track and analyze data from Google Ads and correlate it with Shopify. With this knowledge, you can measure the success of the strategy effortlessly. Watch this video now to optimize your Google Ads campaigns based on analyzed results, giving you the most value from each ad spend. Connect with Caden on LinkedIn: https://www.linkedin.com/in/cadenthom...Related videos:🚀 Boost Your Marketing Efforts With the Audience Demand Pyramid: • 🚀 Boost Your Marketing Efforts With t... 💣 Get Our 92-Point Weekly Optimization Checklist for FREE! • 💣 Get Our 92-Point Weekly Optimizatio... 💰 This Super Boring Concept Will Fix Your Entire Business if You Master It! • 💰 This Super Boring Concept Will Fix ... 0:00 How to Get More New Customers With Google Ads 3:30 Calculating New Customer Acquisition5:52 Tracking Correlations11:05 Possible campaign performance effects and other factors to considerNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon...
Google Ads Basics: Should You Target The US First?
Learn the pros and cons of targeting the US in your Google Ads campaigns with Regina Bellows, executive director of StarterPPC. She talks about the key factors you should look into, such as the size of the US market, the competition you might face, and the potential costs associated with it. Plus, she provides alternative strategies for launching your Google Ads campaigns! With her valuable tips and insights, you can make sure that every dollar spent is worth it. This video will help you effectively create a budget and achieve marketing goals more quickly, especially when you’re just starting out with Google Ads. Related video:Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? 💸 Paid Ads 101: The #1 Mistake You Can't Afford To Make: • 💸 Paid Ads 101: The #1 Mistake You Ca... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc 0:00 Google Ads Basics: Should You Target The US First?1:41 Expanding to the US means higher CPCs5:48 Need help starting with Google Ads? Let StarterPPC help you!6:43 Default targeting strategy for small businessesNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
Why You Need Brand Campaigns With YouTube Ads
Listen to this exclusive internal training session led by our Google Ads Strategist, Usama Khan. Learn the significance of running Brand Campaigns alongside your YouTube Ads. Uncover why this powerful combination is crucial for your Google Ads success. Don't miss out on this enlightening discussion that could redefine your advertising strategy.Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha... Want to know more about Usama and our amazing team? Read our employee spotlight blogs here:https://sol8.com/employee-spotlight/ Related videos:🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... 📊 How to Measure Your YouTube Ads Performance: • 📊 How to Measure Your YouTube Ads Per... 🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting Your YouTube Ads? 💰 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1: • 💰 Google Ads Masterclass: Internal Tr... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
Paid Ads 101: The #1 Mistake You Can't Afford To Make
Are your paid ads falling flat? Are you watching money pour into a strategy that's not performing? Regina Bellows, executive director of StarterPPC, is an expert in the field and has seen the same mistake made over and over again. You don't need to be another statistic. Find out what this one huge mistake is so you can avoid it, save money, and get back on track to unlocking maximum ROI from your paid advertising campaigns. Listen to this episode now and learn how to harness the full potential of paid advertising for any business!Mentioned article:What Should My MER Goal Be & Why? https://tinyurl.com/4xcyankhGoogle Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/ Related video:Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc 0:00 The #1 Mistake Business Owners Make With Paid Ads7:17 Choosing a competitive goal7:58 Need help starting with Google Ads? Let StarterPPC help you!13:13 How to change your MER goal in the middle of a campaignNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
How Prompt Engineering Could Become Obsolete in the Near Future
For anyone following the progression of AI: I don't understand how or why prompt engineering is being regarded as a viable, long-term skill set. I'll explain and then hope to get your input.In this video, Kasim shares his prediction on prompt engineering and how it can become less and less important as AI becomes more and more powerful. Given the speed at which it is already improving, Kasim predicts that prompt engineering is already headed for near-term obsolescence.What do you think? Is there a long-term role for prompt engineers? We'd love to hear your thoughts!Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI in Advertising: Def... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… 0:00 The Future of Prompt Engineering0:54 The issue with Prompt Engineering2:53 Prompt engineering is heading for obsolescence5:47 Is this gonna be a real job?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Mastering Video Ads: The 1-Minute Script for Success
Feeling frustrated with creating video ads that seem to be ignored? Need ideas on how to captivate and engage your audience? We have the solution! Join Regina Bellows, the executive director of StarterPPC, as she guides you through the essentials of crafting impactful 1-minute video ads that immediately intrigue your audience and hold their attention till the end.This straightforward script will show you where and when to incorporate crucial components like your value proposition, impact statement, and CTA. Moreover, she'll help you establish a smooth narrative to build a powerful bond with your viewers. It's time to move away from dull, unmemorable ads and embrace video content that can turn your audience into customers. Tune in now and start producing video ads that no one would want to skip over!Example of a great video ad: • Teamwork Made Easy | monday.com 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc 0:00 Mastering Video Ads: The 1-Minute Script for Success0:36 Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today1:55 The challenge of creating video ads for eCommerce5:00 Why the first 5 seconds of video ads is crucial5:46 Need help starting with Google Ads? Let StarterPPC help you!7:09 The hook7:49 The impact statement8:25 Functionality8:57 The results9:39 How it works<a href="https://www.youtube.com/watch?v=I3_5l_TV8hM&t=604s" rel="noopener noreferrer"...
Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 2
In this highly anticipated continuation of our Google Ads Masterclass, our esteemed Google Ads Strategist, Usama Khan, will dive deeper into the world of high-stakes advertising with million-dollar budgets. Get ready to unlock the secrets to audience targeting and craft compelling YouTube campaigns that leave a lasting impact on your audience.Reaching the right audience is the key to success in advertising, and in this part of the masterclass, Usama will reveal powerful techniques to identify and engage with your target audience. He will also share his insider knowledge on creating captivating YouTube ads that keep your audience hooked.If you're ready to take your Google Ads game to the next level, this is the masterclass you can't afford to miss. Whether you're an aspiring marketer or a seasoned professional, Usama's insights will revolutionize your approach to online advertising.If you haven't watched Part 1, you can watch it here: • 💰 Google Ads Masterclass: Internal Tr... Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha... Related videos:🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... 📊 How to Measure Your YouTube Ads Performance: • 📊 How to Measure Your YouTube Ads Per... 0:00 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 26:20 Increasing the Target CPA8:37 Building YouTube ads12:31 YouTube works well with larger audiences14:24 Search for high-converting audiences in Google AnalyticsNeed help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU53T1FQY3NQcmJFY2UxRGlKbkVxMG45RTBRQXxBQ3Jtc0ttcWY2aXZ3dHFfd2ZucTAzV25MbURaRl9JTW1BMk93TkJqcWhVeHpYOHN3X0lrdnFxUm9qR0hMV0RYNmg5ZlRXcmF6VDRRMUF3UnNiZjlTRVY1Vm14RmNJQ05vSElNSjlwUTRBczRKenpJSElSU2F1aw&q=https%3A%2F%2Fsol8.com%2Fap%2F&v=qSNol4PBYe0" rel="noopener noreferrer"...
Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1
We are delighted to unveil this exclusive internal training session led by our esteemed Google Ads Strategist, Usama Khan. Dive into the world of high-stakes advertising as he unveils the strategies he employs for accounts backed by million-dollar budgets.In this masterclass, Usama will impart invaluable insights on top-of-the-funnel campaign strategies. He will guide you through crafting high-performing Search and brand campaigns, ensuring you have the tools to influence and engage your audience from the get-go.But that's just the tip of the iceberg. Usama will take a deep dive into the art of keyword strategies, sharing his expert tips on how to fully optimize your campaigns for the most significant impact. Additionally, he will emphasize the critical role proper ad group setup plays, alongside divulging secrets to prevent brand terms from infiltrating your unrelated campaigns.Stay tuned for Part 2 tomorrow, where Usama will unlock the secrets of audience targeting and the construction of compelling YouTube campaigns for accounts with million-dollar budgets.Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha... Related videos:🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the Future of Digital M... 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... 🤫 The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads: • 🤫 The Quick and Dirty Truth About Eve... 0:00 Internal Training for Million-Dollar Budgets Part 15:25 How to set up your Ad groups11:33 Split cold traffic and brand traffic18:12 Using ChatGPT to create product...
How to Know if Your Business Is Ready for Google Ads
Are you feeling stuck with your current marketing strategy and unable to connect with your desired audience? It might be time to explore Google Ads as a solution. But how can you be sure that your business is prepared to take this leap? Listen to this episode.Regina Bellows, Executive Director of StarterPPC, shares the crucial factors to assess before venturing into Google Ads and helps you determine if it's the ideal choice for your business.From determining your budget and setting goals to optimizing your website and analyzing competition, we've got you covered. With thoughtful planning and thorough research, you'll be able to avoid the common hazards of launching a Google Ads campaign prematurely, ensuring a smooth and successful transition.💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc Mentioned links:What Budget Do You Recommend I Start With? https://help.sol8.com/faqs/budget-to-... What Should My MER Goal Be & Why? https://help.sol8.com/faqs/what-shoul... 0:00 How To Know If Your Business Is Ready For Google Ads0:37 First thing to check before running Google Ads campaigns2:21 Sales Funnel3:52 Cost & budget6:10 Clearly defined goals7:26 Need help starting with Google Ads? Let StarterPPC help you!<a href="https://www.youtube.com/watch?v=p7K71NVqR8s&t=549s" rel="noopener...
This Super Boring Concept Will Fix Your Entire Business if You Master It!
Are you struggling to market your business and convert leads into sales effectively? It might be time to take a closer look at this "super boring" concept—the marketing funnel. In this video, Kasim dives deep into the natural sequence humans go through when purchasing. From awareness to interest, consideration, intent, evaluation, and purchase, understanding each stage of the funnel is crucial for success. But it's not just about knowing the stages - it's about creating content that maintains continuity with where the viewer came from and avoiding misinterpreting the consideration phase as purchase intent. Kasim provides tips on how to do just that. He also reveals the typical weak link businesses have in the marketing funnel so you can avoid making the same mistake. And he emphasizes the importance of building a relationship with customers after the purchase stage. Don't miss out on mastering this "super boring" concept that can fix your entire business! Make sure to watch the full video and leave your thoughts in the comments below.Related videos:🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 0:00 This Super Boring Concept Will Fix Your Entire Business If You Master It!0:51 The framework that helps you with every marketing task you take on2:50 Awareness5:03 How, why, and when do people become problem-aware?9:49 Interest11:51 Consideration13:53 Intent17:31 Evaluation18:35 Purchase22:49 The common weak link in the funnelNeed help with Google Ads? Get your FREE action plan here: <a...
Don’t Fight Fair: The 5 Unfair Advantages in Life and Business
Don’t fight fair. In fact, the fast track to success comes from finding unfair advantages. Drawing inspiration from a conversation with a US Special Forces member, Kasim talks about the importance of not fighting fair and stacking the odds in your favor. He also shares the five most important unfair advantages.Mentioned links:Driven Mastermind: https://drivenmastermind.com/Genius Network by Joe Polish: https://geniusnetwork.com/ Archangel Mastermind: https://archangel.cc/ Steve Sims, The Real Life Wizard of Oz: https://www.stevedsims.com/ Justin Donald, author of the WSJ #1 bestseller The Lifestyle Investor: https://lifestyleinvestor.com/ Front Row Dads: https://frontrowdads.com/ Related videos:🎁 The Gift That Changed My Life: • 🎁 The Gift That Changed My Life 🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... Watch more of Kasim's Secrets to Success here: <a...
Get Our 92-Point Weekly Optimization Checklist for FREE!
Ever wonder what the team here at Solutions 8 does behind the scenes to get our clients the results they want? Our secret recipe lies in our Weekly Optimization Checklist – a proven method to identify errors, spot opportunities, and optimize your Google Ads campaigns. And guess what? We're sharing it with you for FREE! So why wait? Download it now!Download Our 92-Point Weekly Optimization Checklist for FREE here:https://sol8.com/download-92-point-we... 🔥 Get your FREE ebook copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads here: https://sol8.com/free-book/We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
Growth Opportunities and The Art of Self-Delusion with Brent Perkins
Kasim sits down with Brent Perkins, serial entrepreneur, to talk about growth opportunities, the worst size a company can be, and Brent’s new book- Papercuts: The Art of Self-Delusion. In this engaging conversation, they also explore the power of choice and free will and how it can be leveraged to achieve success. Don't miss out on exclusive early access to podcasts and interviews, plus a free gift, before the public release of Papercuts: The Art of Self-Delusion in August 2023. Learn more at www.papercutssuck.com.0:00 Growth Opportunities and The Art of Self Delusion with Brent Perkins0:58 Papercuts: The Art of Self-Delusion4:07 A truth is a fact and a belief blended together7:49 Applying The Art of Self-Delusion in marketing 11:55 Where you can get a copy of Papercuts: The Art of Self-Delusion 18:27 Where to connect with Brent PerkinsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
Double Your Paid Ad Performance With the #1 Amplification Tool
We consistently see strong remarketing campaigns DOUBLE the effectiveness of a campaign. However, even people who run strong remarketing campaigns make one crucial mistake—they only run remarketing within the same network as their original campaign. That's where omnichannel remarketing comes in. Kasim first learned about this game-changing strategy from Aleric Heck, which has proven highly effective. To help you achieve similar results, we have compiled a list of networks that allow omnichannel remarketing (also known as retargeting). Using as many of these networks as you find viable, you can take your remarketing efforts to the next level and achieve even greater success.0:00 How to Double Your Paid Ad Performance1:18 The Google and Meta network2:13 LinkedIn 3:02 TikTok 4:10 Snapchat 4:27 Pinterest 5:20 Twitter 5:49 Reddit 6:10 Bing 6:39 Yahoo 6:58 Amazon 7:10 AdRoll 7:44 Taboola Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This...
10 Key Elements for an Advertising-Ready Website
Running ads on a bad website is like pouring water into a leaky bucket. But fear not! In this video, Kasim shows you ten key elements every advertising-ready website should have. Follow these best practices to make sure your site is ready to rock and attract more customers.0:00 10 Key Elements for an Advertising-Ready Website0:08 Check that everything is working properly1:55 Accessible across all devices3:29 Speed is critical! 4:48 Contact information is in the header or footer of your website5:47 Clear call-to-action (CTA) on every page6:30 Make sure your content is clear and easy to understand7:04 Make sure every conversion action you want to track has a separate "thank you" page7:31 Verification badges8:07 Privacy Policy9:06 SSL certificate (https vs. http)Related videos:Website CRO Best Practices: • Website CRO Best Practices Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...
Why Every Problem Should Excite You: The Most Vital Skill for Entrepreneurs
I am a trust fund baby. That “trust” just happened to be The United States Social Security Administration. I was raised by a blind, single mother on social security disability. For most of my life, I told myself that story, and it profoundly impacted the way I viewed myself and my childhood. The “poor kid” narrative kept me from pursuing opportunities, seeing myself as worthy, and allowing myself to take up space.Reframing that narrative changes everything. I’m instantly filled with an immense sense of gratitude. I’m also imbued with an overpowering sense of responsibility. An entire nation of people chose collectively to invest in me. I have to make sure they see returns.I think one of the most important skill sets an entrepreneur can cultivate (and something I still struggle with on a daily basis) is learning how to reframe events and situations so they serve us instead of holding us back.The entrepreneurial endeavor is a massive contradiction in action. For an entrepreneur, every problem must be an opportunity. Learning how to frame and reframe our circumstances puts us in the mental mode of being able to quickly identify and capitalize on these opportunities.Do you have a success story that began with a setback? Share your experience and help others see the opportunity in their challenges.0:00 Why Every Problem Should Excite You: The Most Vital Skill for Entrepreneurs3:17 Entrepreneurship is a contradiction in terms6:07 Every setback is an opportunity6:58 The skill I learned amidst growing up poorKasim’s Secrets to Success: • Kasim's Secrets to Success Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...
The Gift That Changed My Life
You may already know I won War Room's Wicked Smaht 5x in a row. But, here's a secret no one knows: I should never have been there in the first place if it wasn't for this gift.It all started with my friend Calvin Correli. I brought him and his team to T&C because I thought it would be helpful to get our creative juices flowing.He and I were roaming the exhibitor hall together and wandered past the War Room booth. For those of you who don't know, War Room was the longest-running and most successful marketing mastermind in history.I mentioned to Calvin how much I had always dreamed of joining War Room. When he asked me why I hadn't, I made every excuse in the book: money, time, I wasn't ready, etc., etc.The truth is, and this is painful to admit, I have some pretty severe self-worth issues, and I just never felt comfortable investing in myself - at least not to that degree. Calvin spotted that but let it go. We moved on, and I forgot all about it.Fast forward a few years, I wasn't working with Calvin any more. I get a call from him: "Hey man, I have a surprise for you. I bought you a War Room membership." Y'all, War Room was $35k to join! Calvin just gave it to me. I was absolutely dumbstruck. Truly speechless.It would prove to be a defining moment in my life. I met people I never would've met (including Steve Sims, who launched my speaking career). I seized opportunities I never would've had access to. And, hopefully, no one minds me saying, I was able to shine in ways I never would've been able to shine.In fact, War Room is where I met Perry Belcher; my Wicked Smaht wins caught his attention and ultimately led to him asking me to be his partner in the Driven Mastermind (his follow-up to War Room). I believe Driven may prove to be the biggest professional opportunity I have ever been given.And I wouldn't have had any of it if my friend Calvin hadn't done for me what I was too afraid to do for myself. For those of you who are afraid to invest in yourselves: I hope you'll see me as a cautionary tale. If Calvin hadn't pushed me, I would have missed out on so much.Please, go out on a limb and just DO IT! Put yourself in the room that makes you the most uncomfortable. There's nothing more powerful for growth than standing firmly outside of your comfort zone.Hopefully, I can do for you what Calvin did for me and give you the little nudge you need to go for it. Tell me, what's holding you back?Driven Mastermind: https://drivenmastermind.com/0:00 The Gift That Changed My Life2:52 The War Room Mastermind 5:32 Joining War Room's Wicked Smaht 8:01 You get seen when you put yourself out there10:07 Be willing to look a bit foolish Need help with Google Ads? Get your FREE action plan here: <a...
Cracking the YouTube Algorithm for a Successful YouTube Channel
Our YouTube channel recently reached 26k subscribers! It’s also our strongest lead generation tool and is where I go for all of my hirings. Here are the 9 things I’ve learned about cracking the YouTube algorithm for a successful YouTube channel.First, I need to thank Evan Carmichael and Uzair Kharawala for all of their guidance and mentorship in launching our YouTube channel. Post every single dayMake sure to niche down!You want your videos to be 10 minutes or longerAim for a 70% retention at the 60-second markYour primary call to action should NOT be to leave YouTubeThumbnails are absolutely keyYour title needs to be clear and compelling but shouldn’t over-sell the videoUse the video description to offer additional resources, time-coded notes, and deeper calls to actionAsk for the like and subscribe! Related videos:The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala: • The Secrets to Starting a Successful ... YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach): • YouTube Ads Beat Facebook Ads Every T... 0:00 Cracking the YouTube Algorithm1:07 Post every single day2:53 Make sure to niche down!6:33 You want your videos to be 10 minutes or longer8:49 Aim for a 70% retention at the 60-second mark11:01 Your primary call to action should NOT be to leave YouTube11:54 Thumbnails are absolutely key12:48 Your title needs to be clear and compelling but shouldn’t over-sell the video13:02 Use the video description to offer additional resources, time-coded notes, and deeper calls to action13:45 Ask for the like and subscribe! Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The...
Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads
John sheds light on an issue that only skilled marketers are aware of and then provides a clear solution. This is the offline importation of the conversion actions that happen post-lead generation and when you want to upload them back into Google Ads.Apple is pushing heavily on WBRAID and GBRAID parameters. But those are not being imported with the standard GCLID parameter. That's why advertisers need to learn this method to upload those leads back into Google Ads. This method will also help you push against the spam leads that Performance Max is generating because of heavy click farms and junk traffic. Listen to this episode now! Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 🚀 Why You Need to Migrate to GA4 on or Before July 1, 2023: • 🚀 Why You Need to Migrate to GA4 on o... 0:00 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads1:15 Looking into the marketing source2:44 What you need to capture first for WBRAID and GBRAID4:43 Enhanced conversions for leads7:01 Template for offline conversion uploads13:47 Why is this method important?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVdzT1NMWEFjT25XYnN1Yzk5OHViRFRpcGxSUXxBQ3Jtc0tuN19pOVhtRFgyTGIyR2FabmlBQV9kTTVZZGNteGY4VFJqWEtNOUxndmVBWEppT2ZfV1BTVVhWMTVobjlWOHpmOURBd0NMMHRkV1JmSnRaWXlXVUhhaWZ4UXVEN01OOVRhcnh3RnlnSlJpTXNsYTdGMA&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=4FPgR9a_3c4" rel="noopener noreferrer"...
What Google Knows About You Is Absolutely Terrifying
What is Google? If your answer is "a search engine," you are so wrong. And you're missing what makes Google so powerful (and dangerous). I'll explain this episode.Google is an entire ecosystem! It’s not just Search; it’s also YouTube, Gmail, Google Apps, Google Maps, Android OS, Chrome, Google Display Network, and Google Analytics.Scared? You probably should be. All of this data collection puts Google in a position to understand human intent more than any entity that's ever existed. In fact, in April of 2015, Google told a woman she was pregnant BEFORE SHE KNEW SHE WAS PREGNANT! (Source: Moz). That was 8 years ago...While Google started as a search engine, it's really an entire ecosystem. In fact, if you combine all of Google's properties, they make up the vast majority of how people spend their time online.Everything you do within that ecosystem is appended to your user profile within Google to begin understanding who you are demographically and psychographically. This allows Google to begin understanding how you behave. In fact, I posit that Google's unstated intent is to predict human behavior.0:00 What Google Knows About You Is Absolutely Terrifying3:25 Google knows where you work, live, and play, whether or not you overspeed4:47 Google Told Me I’m Pregnant: From Strings to Diagnosis7:15 Advertisers need to know how Google works to rely on the machine learningNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmc1UklvMk1tSXZhVXNGcHlBeGNNN0Y3X3ljd3xBQ3Jtc0trYWpjbloxZUpHc0hyRWtBR2ticGJDd1J6WnRzSDY1ODF0Y0JCLVRwN2JWeXNjQV9hN1ZpeWU2V3I5SFY2dzdRdi1STng0bEx3OWdpNUNEWEdtTmlKZDBnMlVLbjkyMFpId1otNVRMa0l0OUJoLS13SQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=nDQFhwSSgbs" rel="noopener noreferrer"...