The Google Ads Podcast

The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success. Mel, Carmen, and Leandra emphasize the importance of CRM utilization, providing examples and strategies to make the most of your data. With a festive touch and practical insights, this is a must-listen for anyone aiming to elevate their lead generation game.0:00 Top Tips for Running Successful Lead Generation Ads from the GAds Girls0:41 Using Microsoft Clarity2:37 Tracking button clicks7:43 Optimizing the lead forms10:08 The importance of having a good CRM12:44 Remarketing strategies for lead generationNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about adjusting Target ROAS using the Google mobile app as a guide, aiming for profitability. Listen to this episode now and dive with our Google Ads experts on the success of their strategies and plans for future optimizations.0:00 Google Ads Black Friday Cyber Monday (BFCM) Strategies &amp; Results3:45 Using a FlowBoost labelizer script6:18 Utilizing the Google mobile app for setting your tROAS15:53 Usama’s BFCM strategies and results20:22 Running PMax campaignsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

In this episode, Daniella Fisher, one of our awesome Client Managers, guides you through the art of crafting an effective email response to an upset client. Discover key takeaways such as practicing empathy, avoiding excuses, and being proactive in resolving issues. Don't miss out on valuable insights, listen to this episode now for expert tips on turning challenging client interactions into positive outcomes! Download the template here for FREE: http://tinyurl.com/3bd3tu6wRelated videos:🔍 PPC Talks: What to Check Before Onboarding a Client: &nbsp;&nbsp;&nbsp;•&nbsp;🔍&nbsp;PPC&nbsp;Talks:&nbsp;What&nbsp;to&nbsp;Check&nbsp;Before&nbsp;Onb...&nbsp;&nbsp; 🤝 What We've Learned About Effective Client Management: &nbsp;&nbsp;&nbsp;•&nbsp;🤝&nbsp;What&nbsp;We've&nbsp;Learned&nbsp;About&nbsp;Effective&nbsp;...&nbsp;&nbsp;🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Client&nbsp;Management&nbsp;Tips&nbsp;From&nbsp;The&nbsp;Pro...&nbsp;&nbsp; Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

In this episode, John shares his first impression of Google TV Ads and his initial findings. Get insights on campaign settings, coupon code insertion in video ads, and easy video creation. Listen to this episode now.Connect with John on LinkedIn: &nbsp;&nbsp;/&nbsp;johnmorangads&nbsp;&nbsp;Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 John Explores Google TV Ads2:07 Campaign settings6:22 Cap impression frequency8:12 Where Google TV Ads run💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a...

Discover the power of keeping your Google Ads keywords in check! Regina Bellows, Executive Director of StarterPPC, explains why regular keyword management is crucial for Google Ads success.She shares insights from an eCommerce account and shows how careful keyword management positively impacted the ROAS. Learn about the relevance and effectiveness of keyword management strategies to reach your advertising goals. Related videos on the StarterPPC YouTube channel:Analyzing Keywords to Avoid Wasted Ad Spend: &nbsp;&nbsp;&nbsp;•&nbsp;Analyzing&nbsp;Keywords&nbsp;to&nbsp;Avoid&nbsp;Wasted&nbsp;Ad...&nbsp;&nbsp; Keyword Crash Course! Our Process For Analyzing &amp; Optimizing Search Targeting: &nbsp;&nbsp;&nbsp;•&nbsp;Keyword&nbsp;Crash&nbsp;Course!&nbsp;Our&nbsp;Process&nbsp;For...&nbsp;&nbsp;When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: &nbsp;&nbsp;&nbsp;•&nbsp;When&nbsp;Your&nbsp;Google&nbsp;Ads&nbsp;Strategy&nbsp;Is&nbsp;Off:...&nbsp;&nbsp; The ROAS Shrink Is REAL: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;ROAS&nbsp;Shrink&nbsp;Is&nbsp;REAL&nbsp;&nbsp; Limited Budget Strategy: Convert Your Bestsellers by Using Your "Worst Sellers" in Google Ads: &nbsp;&nbsp;&nbsp;•&nbsp;Limited&nbsp;Budget&nbsp;Strategy:&nbsp;Convert&nbsp;Your...&nbsp;&nbsp; 0:00 Don’t Forget Keyword Management for Google Ads Success2:59 The only way to find your true ROAS7:23 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google:...

Discover the inspiring journey of Jan Slovnik, a marketer who transitioned from the Google Ads agency world to freelancing. Join the conversation on navigating the freelancing landscape with Jan's valuable experiences and insights. Listen to this episode now.Gain insights into his self-discovery, landing the first client, and growing a freelancing career. Furthermore, learn valuable tips on charging rates, focusing on output, expanding your client base through LinkedIn and referrals, and more.Connect with Jan here: https://www.linkedin.com/in/janslovni...Watch the full video here:🚀 Expert Insights: How to Start Your Freelancing Career with Jan Slovnik: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Expert&nbsp;Insights:&nbsp;How&nbsp;to&nbsp;Start&nbsp;Your&nbsp;...&nbsp;&nbsp; 0:00 Starting Your Freelancing Career3:23 Transitioning to freelancing6:59 Make sure you cover your core expenses first9:53 Client acquisitionNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

John shares a counterintuitive strategy for solving customer retention issues. Contrary to popular belief, he suggests that retention and winback often happen more efficiently in non-brand campaigns, especially for businesses with a diverse range of products. He shows a real-life example and shares where you should focus your efforts and budget instead.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543: &nbsp;&nbsp;&nbsp;•&nbsp;How&nbsp;to&nbsp;Sell&nbsp;a&nbsp;$250,000&nbsp;Product&nbsp;with&nbsp;a...&nbsp;&nbsp; Subscribe to Perpetual Traffic on YouTube here: &nbsp;&nbsp;&nbsp;/&nbsp;@perpetual_traffic&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; LinkedIn - &nbsp;<a...

Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's vision for the future amidst its potential saturation and the question of its continued relevance. If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now.Watch the full video here:🚀 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software: &nbsp;&nbsp;h&nbsp;•&nbsp;🚀&nbsp;Grow&nbsp;Your&nbsp;Agency&nbsp;With&nbsp;HighLevel:&nbsp;Th...&nbsp;&nbsp; Robin Alex on LinkedIn: &nbsp;t&nbsp;/&nbsp;robinalex&nbsp;&nbsp;Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate linkNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;t&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

Kasim sits down with eCommerce Marketing &amp; Business Development Consultant James Crame, and they share how a proactive approach is the best approach to deal with or avoid client meltdowns. Regular check-ins and acknowledging issues before the client raises concerns are how the best agencies keep their clients happy. They also highlight how empathy is crucial in client communication, addressing the client's concerns and emphasizing a collaborative effort to solve problems. They also touch on potential issues like competitors bidding on brand traffic and offer insights on enhancing product offerings through digital products. Listen to this episode now.Watch the full video here:🔥 Mastering the Highs and Lows of Paid Traffic for eCommerce Success: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;Mastering&nbsp;the&nbsp;Highs&nbsp;and&nbsp;Lows&nbsp;of&nbsp;Pai...&nbsp;&nbsp;Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!...

Limited to 100 members only! Grab your 50% off and save $3,000 for the annual membership of You vs. Google: The Rebellion here 👉 https://youvsgoogle.com/offer The regular monthly membership costs $497. If you decide to pay monthly for 1 whole year, that costs around $6,000. But if you get the annual membership, it’s only going to be $2,997! You instantly save 50%.But that’s not all. The real value comes from what you’ll get once you’re inside the community. ✅ Weekly Q&amp;A sessions where we do live account and campaign reviews, and discuss secret strategies that only the top marketers know. ✅ Private Slack channel where you can ask questions, get the latest updates, and connect with not just other mastermind members but the whole Solutions 8 team.✅ Access to ALL recorded calls so you can watch them again any time.Imagine, ONE YEAR of immersing yourself in a community where people push each other to grow…And collaborating with brilliant marketers who live and breathe Google Ads…Your career and business will become UNSTOPPABLE. Join the mastermind now before we close doors to the annual membership promo. 👉 https://youvsgoogle.com/offer 0:00 Get The Google Ads Mastermind Annual Membership at 50% OFF0:41 This is not for newbies4:48 Live weekly calls and other benefits6:34 Pricing7:56 Pre-requisites to apply as a member of this exclusive Google Ads MastermindNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

Learn to master the famine period of paid traffic so you can make a measured approach to stay ahead in the eCommerce game! In this video, Kasim sits down with eCommerce Marketing &amp; Business Development Consultant, James Crame, and they discuss the SOP James employs during low periods to ensure success when running paid traffic. Listen to this episode now as Kasim and James share possible difficulties you may face with paid traffic and how to overcome them. Connect with James Crame on LinkedIn: &nbsp;&nbsp;/&nbsp;james-crame-37b01879&nbsp;&nbsp; Watch the full video here:🔥 Mastering the Highs and Lows of Paid Traffic for eCommerce Success: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;Mastering&nbsp;the&nbsp;Highs&nbsp;and&nbsp;Lows&nbsp;of&nbsp;Pai...&nbsp;&nbsp;Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget...

Avoid wasting your hard-earned money and start optimizing your campaigns efficiently. In this episode, Regina Bellows, Executive Director of our sister agency, StarterPPC, dives deep into helping a unique client - a farm selling exotic fruits. She provides insights on identifying higher purchase intent keywords, adjusting match types, and using metrics such as Click Share to improve campaign performance. With the help of this expert advice, learn about the challenges of messy keyword research so that you can make informed decisions while improving your campaign’s performance! This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Related videos on the StarterPPC YouTube channel:Keyword Crash Course! Our Process For Analyzing &amp; Optimizing Search Targeting: &nbsp;&nbsp;&nbsp;•&nbsp;Keyword&nbsp;Crash&nbsp;Course!&nbsp;Our&nbsp;Process&nbsp;For...&nbsp;&nbsp;When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: &nbsp;&nbsp;&nbsp;•&nbsp;When&nbsp;Your&nbsp;Google&nbsp;Ads&nbsp;Strategy&nbsp;Is&nbsp;Off:...&nbsp;&nbsp; The ROAS Shrink Is REAL: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;ROAS&nbsp;Shrink&nbsp;Is&nbsp;REAL&nbsp;&nbsp; Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads: &nbsp;&nbsp;&nbsp;•&nbsp;Limited&nbsp;Budget&nbsp;Strategy:&nbsp;Convert&nbsp;Your...&nbsp;&nbsp; 0:00 Stop Wasting Money: How to Analyze Keywords for Effective Ad Campaigns3:39 Evaluating more data on keywords9:04 What to do if you have limited data13:03 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!18:53 Interesting column to help with keyword researchNeed help with Google Ads? Get your FREE action plan here: <a...

Learn how to avoid missing out on potential sales and focus on generating revenue in online interactions.Kasim sits down with Lauren Petrullo, Founder &amp; CEO of Mongoose Media, to discuss the importance of training customer service teams to recognize sales opportunities in conversations. They also suggest practical strategies, like using AI to analyze discussions and optimizing profiles to increase website traffic. Listen to this episode now.Lauren’s LinkedIn profile: &nbsp;&nbsp;/&nbsp;laurenpetrullo&nbsp;&nbsp; Mongoose Media: https://mongoosemedia.us/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: &nbsp;&nbsp;&nbsp;•&nbsp;How&nbsp;to&nbsp;Get&nbsp;Thousands&nbsp;of&nbsp;New&nbsp;Authentic...&nbsp;&nbsp; Subscribe to Perpetual Traffic on YouTube here: &nbsp;&nbsp;&nbsp;/&nbsp;@perpetual_traffic&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;<a...

Kasim and Ralph discuss the changing advertising landscape on Meta platforms, emphasizing that nearly 4 billion people are monthly users. They also share the minimum ad budget Tier 11 requires to run Meta Ads and Solutions 8 requires to run Google Ads for clients, and how this specifications negatively affects small businesses. Learn more in this video.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - / perpetual-traffic Twitter - / ptraffic_pod Web: https://perpetualtraffic.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight...

Need help to make Google Ads work for you? In this episode, Regina Bellows, Executive Director of StarterPPC, troubleshoots a fashion accessories brand's Google Ads setup, sharing tips to boost your strategy. Listen to this episode for practical tweaks and valuable insights to enhance your Google Ads campaign performance, especially if you have a tight budget.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: &nbsp;&nbsp;&nbsp;•&nbsp;Google&nbsp;Ads&nbsp;Dashboard&nbsp;Hack&nbsp;to&nbsp;Simplify...&nbsp;&nbsp; The #1 Mistake Business Owners Make With Paid Ads: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;#1&nbsp;Mistake&nbsp;Business&nbsp;Owners&nbsp;Make&nbsp;W...&nbsp;&nbsp; Grow the Google Ads Algorithm Like a Muscle: &nbsp;&nbsp;&nbsp;•&nbsp;Grow&nbsp;the&nbsp;Google&nbsp;Ads&nbsp;Algorithm&nbsp;Like&nbsp;a&nbsp;...&nbsp;&nbsp;Why Your Google Ads Campaigns Hit a Wall &amp; Can’t Grow: &nbsp;&nbsp;&nbsp;•&nbsp;Why&nbsp;Your&nbsp;Google&nbsp;Ads&nbsp;Campaigns&nbsp;Hit&nbsp;a&nbsp;W...&nbsp;&nbsp;Budgeting Between Google Ads Campaigns: The 60/40 Rule: &nbsp;&nbsp;&nbsp;•&nbsp;Budgeting&nbsp;Between&nbsp;Google&nbsp;Ads&nbsp;Campaign...&nbsp;&nbsp; 0:00 What To Do When Your Google Ads Strategy Is Off: Troubleshooting A Fashion Accessories Brand's Google Ads Setup2:09 The importance of a display remarketing campaign7:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!8:24 The need for high quality videos11:00 Lifestyle imagesNeed help with Google Ads? Get your FREE action plan here: <a...

Despite the information presented on the 2023 Meta Brand Summit, the challenge of measuring brand lift or brand awareness is still evident. In this episode, Kasim shares the key performance indicator (KPI) marketers can use to gauge the impact of increased brand awareness on ROI, especially for Meta Ads. Listen to this episode to learn more.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: &nbsp;&nbsp;&nbsp;•&nbsp;5&nbsp;Important&nbsp;Takeaways&nbsp;from&nbsp;the&nbsp;2023&nbsp;M...&nbsp;&nbsp;Subscribe to Perpetual Traffic on YouTube here: &nbsp;&nbsp;&nbsp;/&nbsp;@perpetual_traffic&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; LinkedIn - &nbsp;<a...

Prepare for the busiest shopping weekend of the year with Regina's expert advice!On Black Friday and Cyber Monday, many people shop for their favorite items. Don't miss out on this opportunity! By planning ahead, you can get your Google Ads ready for this high-conversion weekend. Regina Bellows, Executive Director of StarterPPC, shares valuable tips to set your brand up for success. These include offering storewide discounts, setting a budget, creating unique creative materials, and more.Maximize your Black Friday and Cyber Monday sales with well-prepared Google Ads campaigns! Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: &nbsp;&nbsp;&nbsp;•&nbsp;Google&nbsp;Ads&nbsp;Dashboard&nbsp;Hack&nbsp;to&nbsp;Simplify...&nbsp;&nbsp; The #1 Mistake Business Owners Make With Paid Ads: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;#1&nbsp;Mistake&nbsp;Business&nbsp;Owners&nbsp;Make&nbsp;W...&nbsp;&nbsp; Grow the Google Ads Algorithm Like a Muscle: &nbsp;&nbsp;&nbsp;•&nbsp;Grow&nbsp;the&nbsp;Google&nbsp;Ads&nbsp;Algorithm&nbsp;Like&nbsp;a&nbsp;...&nbsp;&nbsp;Why Your Google Ads Campaigns Hit a Wall &amp; Can’t Grow: &nbsp;&nbsp;&nbsp;•&nbsp;Why&nbsp;Your&nbsp;Google&nbsp;Ads&nbsp;Campaigns&nbsp;Hit&nbsp;a&nbsp;W...&nbsp;&nbsp;Budgeting Between Google Ads Campaigns: The 60/40 Rule: &nbsp;&nbsp;&nbsp;•&nbsp;Budgeting&nbsp;Between&nbsp;Google&nbsp;Ads&nbsp;Campaign...&nbsp;&nbsp; Three Sneaky Ways Google Ads Manipulates You For Their Own Gain: &nbsp;&nbsp;&nbsp;•&nbsp;Three&nbsp;Sneaky&nbsp;Ways&nbsp;Google&nbsp;Ads&nbsp;Manipula...&nbsp;&nbsp; 0:00 Black Friday Google Ads Preparation0:42 Plan your budget3:37 Storewide discount offer<a href="https://www.youtube.com/watch?v=RHUE-cip7Q0&amp;t=510s" rel="noopener noreferrer"...

Kasim and Ralph discuss why the days of solo channel agencies might be numbered. They emphasize that these agencies must adapt to a changing landscape, with automation taking over many tasks. They suggest that expanding into post-click services, multi-channel approaches, and improving attribution is crucial for their survival.They also highlight that the role of media buyers is shifting, and while machines handle more of the work, human oversight remains essential. The video sheds light on the evolving dynamics of the marketing industry and the need for agencies to evolve to stay relevant, watch it now.Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: &nbsp;&nbsp;&nbsp;•&nbsp;🤖&nbsp;Demystifying&nbsp;AI&nbsp;in&nbsp;Advertising:&nbsp;Def...&nbsp;&nbsp; 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: &nbsp;&nbsp;&nbsp;•&nbsp;🦾&nbsp;75&nbsp;AI&nbsp;Marketing&nbsp;Tools&nbsp;+&nbsp;The&nbsp;AI&nbsp;Tool...&nbsp;&nbsp;🤖 AI vs. Humans: Will AI Replace Us? &nbsp;&nbsp;&nbsp;•&nbsp;🤖&nbsp;AI&nbsp;vs.&nbsp;Humans:&nbsp;Will&nbsp;AI&nbsp;Replace&nbsp;Us?&nbsp;&nbsp;🏆 Google Wins The AI War, Here's How… &nbsp;&nbsp;&nbsp;•&nbsp;🏆&nbsp;Google&nbsp;Wins&nbsp;The&nbsp;AI&nbsp;War,&nbsp;Here's&nbsp;How…&nbsp;&nbsp;This video is from the Perpetual Traffic Podcast. Subscribe to Perpetual Traffic on YouTube here: &nbsp;&nbsp;&nbsp;/&nbsp;@perpetual_traffic&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbW45cUVITHdVV2N2cXYtLV9jcmdOa044Z05FUXxBQ3Jtc0tteHFyQW85dHhSVGNUUXVhNXdveUloRzVDeGkwQjROV1VvdWtlZVNOTjdieWk2aTBXZ2wySlYzYTFoOHJySXJ3eGthRElmZkpMWEdHWXZRSDhFZ1JPaThQaE9jVUNEejBwQTVNeGFRVXlYb3lLS1ZEZw&amp;q=https%3A%2F%2Fwww.instagram.com%2Fperpetual_traffic%2F&amp;v=v_M1zwF3O9g" rel="noopener noreferrer"...

Kasim and Ralph share the advantages of joining a mastermind, straight from the Driven Mastermind in Cancún, Mexico. They highlight the incredible network, successful entrepreneurs, and shared experiences within the mastermind. They also share how being part of a mastermind can help introverts overcome their reluctance to join such groups. They emphasize the importance of surrounding oneself with people who are more successful and knowledgeable to grow personally and professionally. Listen to this episode now.Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ Mentioned Masterminds:Driven Mastermind: https://drivenmastermind.com/ Perry Belcher: https://perrybelcher.com/Speakeasy | Steve Sims: https://www.stevedsims.com/simsspeake...Business Network International (BNI): https://www.bni.com/ Vistage: https://www.vistage.com/This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Cutting Edge Digital Marketing Insights from Cancún, Mexico | Perpetual Traffic EP 536: &nbsp;&nbsp;&nbsp;•&nbsp;Cutting&nbsp;Edge&nbsp;Digital&nbsp;Marketing&nbsp;Insigh...&nbsp;&nbsp; Related videos:🔥 Google Ads Mastermind: How to WIN the Battle Against Google: <a href="https://www.youtube.com/watch?v=SYJBoJEANno&amp;t=0s" rel="noopener noreferrer"...

Kasim and Ralph discuss the value of rewarding high assists rather than high scorers for improving company culture, drawing an analogy to sports. They emphasize that recognizing and encouraging individuals who contribute through "assists" is essential for a team's success. They highlight how alignment of goals, values, and motivation can lead to productive teamwork. The discussion also touches on the importance of coaching, mentorship, and feedback for individuals at different career stages. Listen to this episode as they also encourage a balanced approach to team dynamics and performance improvement.Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: &nbsp;&nbsp;&nbsp;•&nbsp;🥇&nbsp;The&nbsp;Secret&nbsp;to&nbsp;Solution&nbsp;8's&nbsp;Success:...&nbsp;&nbsp;Unveiling The World's Greatest Customer Onboarding Process: &nbsp;&nbsp;&nbsp;•&nbsp;Unveiling&nbsp;the&nbsp;World's&nbsp;Greatest&nbsp;Custom...&nbsp;&nbsp;👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: &nbsp;&nbsp;&nbsp;•&nbsp;👑&nbsp;Kasim's&nbsp;Super&nbsp;Secret&nbsp;Hiring&nbsp;Process...&nbsp;&nbsp; This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The 3 Essential Steps to Turning Around a Digital Marketing Team | Perpetual Traffic EP 531: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;3&nbsp;Essential&nbsp;Steps&nbsp;to&nbsp;Turning&nbsp;Arou...&nbsp;&nbsp;Subscribe to Perpetual Traffic on YouTube here: &nbsp;&nbsp;&nbsp;/&nbsp;@perpetual_traffic&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;<a...

While sales funnels have been heavily promoted in marketing, they are not a one-size-fits-all solution. Kasim and Ralph explore that depending on the nature of the business and other factors, a sales funnel might not be needed. Learn more about it here.Related videos:🔥 The Holy Grail of Marketing Funnels: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;The&nbsp;Holy&nbsp;Grail&nbsp;of&nbsp;Marketing&nbsp;Funnels&nbsp;&nbsp;💣 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;High&nbsp;Intent&nbsp;Search&nbsp;Terms:&nbsp;Pushing&nbsp;B...&nbsp;&nbsp;🧲 Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet: &nbsp;&nbsp;&nbsp;•&nbsp;🧲&nbsp;Top-of-the-Funnel&nbsp;Marketing&nbsp;Tactics...&nbsp;&nbsp;🧲 Top-of-the-Funnel Marketing for SUCCESSFUL Lead Generation Ads | Lead Generation 101 Part 5​​: &nbsp;&nbsp;&nbsp;•&nbsp;🧲&nbsp;Top-of-the-Funnel&nbsp;Marketing&nbsp;for&nbsp;Suc...&nbsp;&nbsp;This episode is from the Perpetual Traffic Podcast. Subscribe to Perpetual Traffic on YouTube here: &nbsp;&nbsp;&nbsp;/&nbsp;@perpetual_traffic&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - <a...

Want to get more high-quality leads from your Google Ads campaigns? Discover how to prioritize BOF keywords and break through your marketing goals with this simple but effective strategy to get high-quality leads even if you have a small budget. The strategy is all about dividing keywords into bottom-of-funnel (BOF) and middle-of-funnel (MOF) categories. Then, setting separate budgets for each, allowing it to prioritize the BOF keywords that indicate a higher intent to purchase. In just a few simple steps and by following Regina's expert advice, you can steer the Google Ads algorithm to get high-quality leads. This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;ROAS&nbsp;Shrink&nbsp;Is&nbsp;REAL&nbsp;&nbsp; Effective Conversion Goal Settings: Make The Algorithm Work For You: &nbsp;&nbsp;&nbsp;•&nbsp;Effective&nbsp;Conversion&nbsp;Goal&nbsp;Settings:&nbsp;M...&nbsp;&nbsp; Is Amazon Stealing Your Website Sales? &nbsp;&nbsp;&nbsp;•&nbsp;Is&nbsp;Amazon&nbsp;Stealing&nbsp;Your&nbsp;Website&nbsp;Sales?&nbsp;&nbsp; Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.comGet your business started with Google Ads at a fraction of the management cost of most agencies. We have access to all the resources of a larger agency because we're the sister company of Solutions 8 – one of the best PPC agencies in the world – so we have the same knowledge, tools, and established best practice procedures that Sol8.com has.0:00 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords0:44 Lead quality issues3:16 Bottom of the funnel keywords9:26 How to get high-quality leads12:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!<a href="https://www.youtube.com/watch?v=ycJzp9qws74&amp;t=844s"...

Kasim and Ralph talk about the importance of tracking a new key performance indicator (KPI) in marketing, which is "cost per content." In today's fast-paced world of content, short videos, and constant scrolling, marketers need to produce a lot of content to keep up. While quality is essential, the focus should be on producing a high volume of content and then repurposing it across various platforms. The KPI to track is "cost per content," which reflects the efficiency of content creation. It's not just about high-quality content but also about producing and distributing a substantial amount of content. Listen to this episode why and how marketers should adapt to this shift and focus on producing and repurposing a large volume of content.Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; Linkedin - &nbsp;&nbsp;/&nbsp;perpetual-traffic&nbsp;&nbsp; Twitter -

Kasim and Ralph talk about morning routines for success. They share their personal habits that set the tone for their productive days. They emphasize the importance of having a consistent morning routine, even if it's not as extensive as theirs. They also mention practices like gratitude meditation, waking up early, and cold plunges to start the day right. They stress that developing a routine and listening to your body's needs can lead to increased productivity and success in various aspects of life.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: &nbsp;&nbsp;&nbsp;•&nbsp;5&nbsp;Important&nbsp;Takeaways&nbsp;from&nbsp;the&nbsp;2023&nbsp;M...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; Linkedin - &nbsp;<a...

Want to know how to grow your business year-round, even when things are slow? Learn from Regina's success story! These tips and advice could be the missing puzzle to your success.Regina Bellows, Executive Director of StarterPPC, outlines how they increased one client's profits by 13% during their off-season. She shares her story of success and gives actionable tips on how to use analytics and metrics to get smarter with your marketing decisions. With this valuable advice, you can also make your business thrive even when things seem slow. This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Get your business started with Google Ads at a fraction of the management cost of most agencies. We have access to all the resources of a larger agency because we're the sister company of Solutions 8 – one of the best PPC agencies in the world – so we have the same knowledge, tools, and established best practice procedures that Sol8.com has.Related videos from the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: &nbsp;&nbsp;&nbsp;•&nbsp;Google&nbsp;Ads&nbsp;Dashboard&nbsp;Hack&nbsp;to&nbsp;Simplify...&nbsp;&nbsp; The #1 Mistake Business Owners Make With Paid Ads: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;#1&nbsp;Mistake&nbsp;Business&nbsp;Owners&nbsp;Make&nbsp;W...&nbsp;&nbsp; Grow the Google Ads Algorithm Like a Muscle: &nbsp;&nbsp;&nbsp;•&nbsp;Grow&nbsp;the&nbsp;Google&nbsp;Ads&nbsp;Algorithm&nbsp;Like&nbsp;a&nbsp;...&nbsp;&nbsp;Why Your Google Ads Campaigns Hit a Wall &amp; Can’t Grow: &nbsp;&nbsp;&nbsp;•&nbsp;Why&nbsp;Your&nbsp;Google&nbsp;Ads&nbsp;Campaigns&nbsp;Hit&nbsp;a&nbsp;W...&nbsp;&nbsp;Budgeting Between Google Ads Campaigns: The 60/40 Rule: &nbsp;&nbsp;&nbsp;•&nbsp;Budgeting&nbsp;Between&nbsp;Google&nbsp;Ads&nbsp;Campaign...&nbsp;&nbsp; <a href="https://www.youtube.com/watch?v=i8nCc7Wls7Y&amp;t=0s" rel="noopener noreferrer"...

Google Ads Performance Max has hit a brick wall when it comes to getting results. Is Meta Advantage+ following in its footsteps or are they different enough that you’ll get better success? Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 compare Meta Advantage+ to Google Ads Performance Max and predict its future.Our experts discuss ways to make the most out of your budget when using Meta Advantage+ along with some best practices. They also discuss managing shifting traffic quality and availability so you can be sure that your ads get seen by the right people in the right places with personalized targeting options.Listen to this insightful episode now and gain valuable information on making smart advertising decisions with Meta Advantage+.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: &nbsp;&nbsp;&nbsp;•&nbsp;5&nbsp;Takeaways&nbsp;from&nbsp;the&nbsp;Meta&nbsp;Agency&nbsp;Perf...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; LinkedIn - <a...

Kasim shares the ChatGPT prompt that can help take your writing and communication skills from good to great. This simple yet powerful prompt is often overlooked by many, but Kasim swears by its effectiveness. Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 emphasize the importance of effective communication. And how this simple yet effective ChatGPT prompt can bring clarity and focus to any style of written or verbal communication, making it easier for your audience to understand the message you are presenting.Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;ChatGPT&nbsp;and&nbsp;the&nbsp;Future&nbsp;of&nbsp;Digital&nbsp;M...&nbsp;&nbsp;🤖 AI vs. Humans: Will AI Replace Us? &nbsp;&nbsp;&nbsp;•&nbsp;🤖&nbsp;AI&nbsp;vs.&nbsp;Humans:&nbsp;Will&nbsp;AI&nbsp;Replace&nbsp;Us?&nbsp;&nbsp;🏆 Google Wins The AI War, Here's How… &nbsp;&nbsp;&nbsp;•&nbsp;🏆&nbsp;Google&nbsp;Wins&nbsp;The&nbsp;AI&nbsp;War,&nbsp;Here's&nbsp;How…&nbsp;&nbsp;💣 Bing With ChatGPT Is Changing the Way We Search: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Bing&nbsp;With&nbsp;ChatGPT&nbsp;Is&nbsp;Changing&nbsp;the&nbsp;W...&nbsp;&nbsp;🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only &amp; Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: &nbsp;&nbsp;&nbsp;•&nbsp;5&nbsp;Takeaways&nbsp;from&nbsp;the&nbsp;Meta&nbsp;Agency&nbsp;Perf...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;<a...

Learn more about the most disruptive marketing software Kasim has ever seen and how you can scale your agency with it! Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's unique business model, its vision for the future, and how it extends far beyond its innovative approach to empower businesses to thrive and grow.If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now.0:00 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software4:01 Managing the risk of customers scaling beyond their worth6:07 How HighLevel prioritizes solutions9:07 Robin's vision for HighLevel11:47 Will HighLevel be irrelevant soon?18:24 It's unreal how HighLevel is authentic and client-centric19:07 Get a free trial and start growing your agency with HighLevelRobin Alex on LinkedIn: &nbsp;&nbsp;/&nbsp;robinalex&nbsp;&nbsp;Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate linkNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;<a...

Choosing the right digital marketing agency to help you grow your business is one of the biggest decisions you will make as a business owner. If there was only a list of ineffective marketing agencies, everyone's lives would be easier. But since there isn't, Kasim, Ralph, and “Serbian Firecracker," Ivan Janq, share the biggest red flags you should watch out for when hiring a marketing agency.From not being able to adapt to significant updates to fooling you with perfect campaign data and analytics, learn more about what you should keep an eye on so you can steer clear of ineffective marketing agencies that say they'll help you succeed. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;5&nbsp;Biggest&nbsp;Mistakes&nbsp;You’re&nbsp;Making&nbsp;...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; LinkedIn - &nbsp;<a...

Kasim sits down with Lauren Petrullo, Founder &amp; CEO of Mongoose Media, as she unveils a surprisingly straightforward yet highly effective Instagram growth strategy that she calls "potty time." The nickname "potty time" adds a touch of humor to the approach, suggesting that it's so quick and simple that you can conveniently execute it during short breaks. Lauren explains the strategy, emphasizing the significance of engaging with your competitors' Instagram profiles to attract users interested in similar content. By following, engaging, and building connections with these users, you can substantially expand your Instagram presence and grow your business. Listen to this episode now to learn an innovative approach that allows you to connect with your ideal audience and enhance your business without the need for costly paid ads, all within the time it takes to attend to your "potty time."This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: &nbsp;&nbsp;&nbsp;•&nbsp;How&nbsp;to&nbsp;Get&nbsp;Thousands&nbsp;of&nbsp;New&nbsp;Authentic...&nbsp;&nbsp;Lauren’s LinkedIn profile: &nbsp;&nbsp;/&nbsp;laurenpetrullo&nbsp;&nbsp;Mongoose Media: https://mongoosemedia.us/ Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;<a...

Ralph Burns and Scott Desgrosseilliers, CEO of Wicked Reports, talk about the impact of iOS 17 on Google Ads and Meta Ads, focusing on privacy-related changes. iOS 17 introduces enhanced privacy settings that allow users to browse with more privacy. However, this can strip away the Click IDs in specific applications like Messenger and Mail, making it challenging for marketers to track and target iOS users effectively. Listen to this episode and discover how these changes may result in less relevant and more annoying advertising, affecting the overall advertising world.More about Scott and Wicked Reports:Scott Desgrosseilliers: &nbsp;&nbsp;/&nbsp;scottd71&nbsp;&nbsp;Wicked Reports: https://www.wickedreports.com/This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529: &nbsp;&nbsp;&nbsp;•&nbsp;How&nbsp;to&nbsp;Hack&nbsp;the&nbsp;iOS&nbsp;17&nbsp;Tracking&nbsp;Param...&nbsp;&nbsp;Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - <a...

Kasim sits down with Jason Fladlien, the "Quarter-billion Dollar Webinar Guy," as he reveals the secrets behind their incredible success. In this episode, learn the importance of using solid metaphors in business and how small tweaks in your metaphors can be a game-changer in sales. Furthermore, discover Jason's commitment to excellence in creating webinars. He dedicates extensive time to research, ensuring that every minute of the presentation is well-crafted and valuable. This approach reflects the principle that 10x growth is easier when you do less by removing constraints and just focusing on your unique abilities.Discover the secrets to Jason's impressive webinar success, from crafting powerful metaphors to the value of reputation in business. This episode provides valuable insights for those looking to achieve remarkable results in the world of webinars and marketing.More about Jason Fladlien: https://jasonfladlien.com/\10X Is Easier Than 2X by Dan Sullivan with Dr. Benjamin Hardy: https://10xeasierbook.com/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Jason Fladlien: The Most Quoted Person in Alex Hormozi's Book | Perpetual Traffic 518: &nbsp;&nbsp;&nbsp;•&nbsp;Jason&nbsp;Fladlien:&nbsp;The&nbsp;Most&nbsp;Quoted&nbsp;Perso...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - <a...

Join Regina as she exposes three subtle yet impactful ways Google Ads tries to extract more money from its users. In this informative episode, Regina sheds light on the fact that a whopping 99% of Google's revenue is derived from ads. Understanding the immense financial stakes at play is essential for all users.Regina also differentiates manipulation and persuasion, asserting that Google's tactics often lean towards manipulation rather than benefiting its users. By understanding these tactics, users can take back control of their advertising efforts.One tactic Regina highlights is Google's encouragement of advertisers to adopt broader targeting settings. While this may appear innocent or even beneficial to users, it actually serves as a way to expand competition in auctions, ultimately benefiting Google's bottom line.Don't miss out on this eye-opening video that reveals Google Ads' hidden strategies. Stay informed and ensure that your advertising campaigns align with your own goals, rather than being driven solely by Google's profit motives.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;ROAS&nbsp;Shrink&nbsp;Is&nbsp;REAL&nbsp;&nbsp; Effective Conversion Goal Settings: Make The Algorithm Work For You: &nbsp;&nbsp;&nbsp;•&nbsp;Effective&nbsp;Conversion&nbsp;Goal&nbsp;Settings:&nbsp;M...&nbsp;&nbsp; Is Amazon Stealing Your Website Sales? &nbsp;&nbsp;&nbsp;•&nbsp;Is&nbsp;Amazon&nbsp;Stealing&nbsp;Your&nbsp;Website&nbsp;Sales?&nbsp;&nbsp; 0:00 Google Ads Management Tips: Avoid These Traps That Make You Spend More3:50 Look out for your location targets6:48 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!8:03 Check your network settings<a...

Soon, AI is going to be a billion times smarter than us. With the development of autonomous agents, AI has the ability to operate independently, make decisions, and perform actions without any human intervention! It just keeps on learning from everyone’s inputs (and ideas) 24/7…This eye-opening and mind-blowing conversation between Kasim and Glen only scratches the surface of AI's capabilities…Watch the video to discover how the development of AI will change the world forever.0:00 Intro2:13 What Autonomous Agents are and do6:44 How autonomous agents learn, iterate, and accomplish goals8:55 Why good prompts matter12:43 How long until autonomous agents can just manage a Google Ads campaign15:05 Devs, determinism, will AI be able to predict the future?19:42 Will AI replace your role?20:20 How AI affects your jobNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than...

Dive deep into the world of advertising, especially in challenging economic times. Join Ralph Burns and Ryan Deiss as they explore the crucial topic of why advertising remains a necessity, even when the economy is in decline.The episode opens with a candid look at the struggles agencies are currently facing. Discover the agency's two strategic choices in adapting to the evolving landscape: either take ownership of the entire customer journey, from awareness to conversion, or become a hyper-specialized expert in one aspect of the journey. Furthermore, learn why traditional agency models may not work anymore and discover the pitfalls of cutting marketing budgets during tough times. Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: &nbsp;&nbsp;&nbsp;•&nbsp;2024&nbsp;Digital&nbsp;Marketing&nbsp;Predictions&nbsp;wi...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; Linkedin - &nbsp;<a...

Learn how to get more out of your advertising dollars by using the right conversion goal settings so the algorithm focuses on what matters. Listen to this episode as Regina deep dive into conversion goals. Learn about primary versus secondary conversions (for new accounts vs accounts with conv. history), as well as campaign specific goals versus account level ones. Plus, find out why you should keep in mind that changes aren’t retroactive. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;#1&nbsp;Mistake&nbsp;Business&nbsp;Owners&nbsp;Make&nbsp;W...&nbsp;&nbsp; Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: &nbsp;&nbsp;&nbsp;•&nbsp;Why&nbsp;Google&nbsp;Ads&nbsp;Perform&nbsp;"Worse"&nbsp;Than&nbsp;F...&nbsp;&nbsp; The ROAS Shrink Is REAL: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;ROAS&nbsp;Shrink&nbsp;Is&nbsp;REAL&nbsp;&nbsp; 0:00 Conversion Goal Settings To Make The Algorithm Work For You0:57 Naming convention (formerly: “Conv. Actions”)3:55 Primary vs. secondary (fresh accounts vs. accounts with conv. history)10:35 Campaign specific vs. account level (goals vs. goal categories)12:30 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!15:0 Changes are not retroactiveNeed help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa09CdE1VVEJmeXVFVU9NaTh2TklDaFVhZFRzQXxBQ3Jtc0trZk1iUHQyejZYMnZ3OU9xWlRyRWVNSU1ZZzU1aEZFanV1Sml0RU1UQUxxdmlwRVVRMy1QQk5rRWN6SHhUcW1iRnk2SU1qbk14bDB4ZWF1Ym9UNkhhRHF5bmUyYVJtQjlfX2VITWJDOWNvNGpUd3ZVOA&amp;q=https%3A%2F%2Fsol8.com%2Fap%2F&amp;v=bcQKmH1cvzE"

When is the right time to dive into deeper tracking and attribution tools? Let’s explore how the size, scale, and focus of your business impact this decision.When it comes to marketing, understanding the effectiveness of your campaigns is crucial. You want to know which channels are driving the most conversions and where you should allocate your resources for maximum impact. This is where a 3rd party attribution tool can be a game-changer. While there isn’t one answer when the right time is to invest in such a tool, there are different factors you can look into when making the right decision. In this video, Ralph Burns and Austin Harrison, CEO of Northbeam, guide you through how and when to take the leap. Explore the vital factors that influence this decision and learn how to navigate the marketing landscape effectively, Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: &nbsp;&nbsp;h&nbsp;•&nbsp;When&nbsp;You&nbsp;Need&nbsp;a&nbsp;3rd&nbsp;Party&nbsp;Attribution...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;t&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;t&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; Linkedin - &nbsp;p&nbsp;/&nbsp;perpetual-traffic&nbsp;&nbsp; Twitter - &nbsp;s&nbsp;/&nbsp;ptraffic_pod&nbsp;&nbsp; Web: <a...

AI is a valuable tool, but it shouldn't replace the core skills of human marketers. However, it's making everyone a marketer, but not an effective one. Gain a fresh perspective on the role of Artificial Intelligence (AI) in the world of marketing. In this video, Ryan Deiss, Ralph Burns, and Kasim discuss the evolution of AI in marketing over the past year. They also explore its potential impact on marketers and why mastering the tool doesn't really give you an edge in digital marketing.Ryan also emphasizes that marketers should prioritize mastering the basics of marketing, particularly messaging and amplification, instead of solely relying on AI for copywriting and messaging. Learn valuable insights into the evolving marketing landscape and how marketers can stay competitive in this changing environment, Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: &nbsp;&nbsp;&nbsp;•&nbsp;2024&nbsp;Digital&nbsp;Marketing&nbsp;Predictions&nbsp;wi...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; Linkedin - <a...

Is your Amazon store thriving but your Google Ads campaigns are falling short of expectations? It's possible that your ads are driving sales on Amazon instead of directing customers to purchase directly from you. So, what do you do in this situation?Regina Bellows, Executive Director of StarterPPC, provides valuable insights in this matter. She breaks down the difficulties of advertising and pricing strategies so you can safeguard your website's conversions. Furthermore, she dives into analyzing your numbers and analytics so you can gain control over your ad performance and increase sales on your site. Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;#1&nbsp;Mistake&nbsp;Business&nbsp;Owners&nbsp;Make&nbsp;W...&nbsp;&nbsp; Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: &nbsp;&nbsp;&nbsp;•&nbsp;Why&nbsp;Google&nbsp;Ads&nbsp;Perform&nbsp;"Worse"&nbsp;Than&nbsp;F...&nbsp;&nbsp; The ROAS Shrink Is REAL: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;ROAS&nbsp;Shrink&nbsp;Is&nbsp;REAL&nbsp;&nbsp; 0:00 Your Amazon Store Is Stealing Your Website Sales?!1:32 Amazon store and website pricing discrepancies4:09 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:58 Pricing Strategy Solution10:25 Your Amazon store is not just getting organic sales!Need help with Google Ads? Get your FREE action plan here: <a...

Ralph and Kasim reveal industry giant secrets. Listen to this episodenow to gain a fresh perspective on how you can create your own success story!Big businesses shape markets to their advantage. Companies like Apple have not just thrived but revolutionized entire industries by creating markets that didn't even exist before. They share how they do just that by creating problems and then providing the perfect solution. They also discuss how we're at a crucial inflection point where the economy, ad ecosystems, and privacy policies are changing rapidly. They'll share how reallocating your marketing budget towards top-of-funnel brand awareness can be a game-changer, driving growth and value in these shifting times.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Lead, Don't Follow: Learning Market Creation from the Best in the Business: &nbsp;&nbsp;&nbsp;•&nbsp;Lead,&nbsp;Don't&nbsp;Follow:&nbsp;Learning&nbsp;Market&nbsp;C...&nbsp;&nbsp; Related video:🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business: &nbsp;&nbsp;&nbsp;•&nbsp;🥊&nbsp;Don’t&nbsp;Fight&nbsp;Fair:&nbsp;The&nbsp;5&nbsp;Unfair&nbsp;Adva...&nbsp;&nbsp;Mentioned resource:The Play Bigger Book: https://www.playbigger.com/bookNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

Are you looking for an ethical way to advertise your penalized or restricted products and services? Kasim and Ralph reveal secret strategies that allow you to effectively market these products or services on Meta and Google Ads. Learn about the natural engagement these strategies provide and how they can be used to expand your market and build a strong reputation.These methods are unlike anything else out there- it’s not just effective but also designed with ethical marketing practices in mind. Plus, this hack can easily be integrated into an overall online strategy for maximum impact!Listen to this episode now to learn how you can take advantage of this powerful marketing approach!This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;#1&nbsp;Biggest&nbsp;Mistake&nbsp;You&nbsp;Are&nbsp;Making...&nbsp;&nbsp; 0:00 Hack for Advertising Penalized Products and Services on Meta and Google Ads2:20 The importance of ethical marketing practices in this approach4:48 This hack can be a part of an overall strategyConnect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;<a...

Kasim and Ralph discuss when and how Performance Max can still be a valuable asset for your marketing strategy despite its downsides. Explore the world of Performance Max campaigns and its relevance in today's digital advertising landscape. Learn about the tweaks you can make when running PMax campaigns to ensure you still have control over them and why you should use Media Efficiency Ratio (MER) to measure your campaign's effectiveness accurately.Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Why&nbsp;I'm&nbsp;Moving&nbsp;Customers&nbsp;OFF&nbsp;of&nbsp;Per...&nbsp;&nbsp;💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;New&nbsp;Hack&nbsp;to&nbsp;Create&nbsp;SUCCESSFUL&nbsp;PMax&nbsp;...&nbsp;&nbsp; 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;The&nbsp;Secret&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;Success:&nbsp;M...&nbsp;&nbsp;💰 Mastering CMO Math: Unlock Accurate Measurement of Your Google Ads Success | Live Power Hour: https://youtube.com/live/8Cr0vXTnsHA This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Perpetual Traffic EP 520: &nbsp;&nbsp;&nbsp;•&nbsp;Why&nbsp;Google&nbsp;Performance&nbsp;Max&nbsp;Now&nbsp;Kinda&nbsp;...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - <a...

If you're investing in video ads, you're on the right path to business growth. But how do you know your video ads are really converting? This episode has the answers.In this episode, Ralph Burns sits down with Austin Harrison, CEO of Northbeam, and they explore how to measure the effectiveness of your video ad campaigns when immediate conversions may not be obvious. Learn about valuable metrics like email signups, increased click-through rates, and new customer acquisition. They also share the factors to consider before using a software or third-party attribution tool to scale your business.Discover the strategies to assess your ROI and determine if your video ads are truly working for your brand.This clip is from The Perpetual Traffic Podcast, listen to this entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: &nbsp;&nbsp;&nbsp;•&nbsp;When&nbsp;You&nbsp;Need&nbsp;a&nbsp;3rd&nbsp;Party&nbsp;Attribution...&nbsp;&nbsp; Related video:📊 How to Measure Your YouTube Ads Performance: &nbsp;&nbsp;&nbsp;•&nbsp;📊&nbsp;How&nbsp;to&nbsp;Measure&nbsp;Your&nbsp;YouTube&nbsp;Ads&nbsp;Per...&nbsp;&nbsp;Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbURDWG9tT01id293eUpPaGgxak9SNmZCUG1hUXxBQ3Jtc0ttbWtaYWZCVTBkd2NHZUZNTEFRaHkyRWxaOS1hUnFDRGZROTV6RmlpYVpicW1QMXFiOVZjcGJtMjFxQWM3bVUwQVZ6V1F3Z1RUdVFFU01md1hlbm8xQ2NOZmx3US0wUEZMRk9UTnFtaFpBOUNlZWNMcw&amp;q=http%3A%2F%2Fwww.tiktok.com%2F%40perpetual_traffic&amp;v=U9Q3uuzvP-o" rel="noopener noreferrer"...

John tested the Google Demand Gen campaign. We spent $30K in 3 weeks and doubled our leads inside Google Ads for the same ad spend... or so we thought. Join John as he dissects the data and reveals the hidden truths behind the numbers.Google's Engaged View Conversions combined with Automated Bidding has spawned yet another kleptomaniac in the Google Arsenal known as Demand Gen.Google Demand Gen campaign: so far, it's a disappointment.Related video:🔥 Google Ads Mastermind: How to WIN the Battle Against Google: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;Google&nbsp;Ads&nbsp;Mastermind:&nbsp;How&nbsp;to&nbsp;WIN&nbsp;t...&nbsp;&nbsp;We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/0:00 Google Ads Demand Gen Campaigns: First Results3:05 Checking the Engaged View Conversions 4:30 Absence of UTM Parameters6:30 YouTube campaigns are losing performance8:03 Is it generating demand or attributing more existing demand to itself?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your...

Discover why addressing specific problems rather than focusing on products or qualifications can be a game-changer for your marketing strategy.Kasim and Ralph sit down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, to discuss a powerful strategy to boost your sales: Problem-Centric Ads. Learn how to create these ads, their recent experience using this approach, and how these ads can revolutionize your marketing game. Furthermore, they reflect on the evolution of marketing strategies and the importance of returning to tried-and-true methods. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522: &nbsp;&nbsp;&nbsp;•&nbsp;Why&nbsp;Ryan&nbsp;Deiss&nbsp;Sold&nbsp;The&nbsp;Perpetual&nbsp;Tra...&nbsp;&nbsp;Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; LinkedIn - &nbsp;<a...

Regina discusses a major issue: the shrinking of Google Ads ROAS (Return on Ad Spend). While ROAS was once a reliable measure of ad performance, it has become less dependable. If you still rely on ROAS to gauge your campaign's success, you should think again and listen to this episode now.Regina Bellows, Executive Director of StarterPPC, explains why Google's user tracking capabilities have weakened. She then presents actual client data to show the ROAS decrease impacting various businesses.Additionally, she provides tips on how to better evaluate ad performance using the Media Efficiency Ratio (MER). Listen to this episode now to gain insight into the ongoing challenges faced by advertisers and accurately determine if your Google Ads campaigns are effective for your business.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;#1&nbsp;Mistake&nbsp;Business&nbsp;Owners&nbsp;Make&nbsp;W...&nbsp;&nbsp; Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: &nbsp;&nbsp;&nbsp;•&nbsp;Why&nbsp;Google&nbsp;Ads&nbsp;Perform&nbsp;"Worse"&nbsp;Than&nbsp;F...&nbsp;&nbsp; Grow the Google Ads Algorithm Like a Muscle: &nbsp;&nbsp;&nbsp;•&nbsp;Grow&nbsp;the&nbsp;Google&nbsp;Ads&nbsp;Algorithm&nbsp;Like&nbsp;a&nbsp;...&nbsp;&nbsp; Unlock Your Business's Full Potential: Increase Your Average Order Value: &nbsp;&nbsp;&nbsp;•&nbsp;Unlock&nbsp;Your&nbsp;Business's&nbsp;Full&nbsp;Potential...&nbsp;&nbsp; Google Ads Dashboard Hack to Simplify Lead Tracking: &nbsp;&nbsp;&nbsp;•&nbsp;Google&nbsp;Ads&nbsp;Dashboard&nbsp;Hack&nbsp;to&nbsp;Simplify...&nbsp;&nbsp; 0:00 Google Ads ROAS is Shrinking1:20 Google's Privacy Lawsuits and its Effects on ROAS5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:31 Analyzing ROAS vs. MER Need help with Google Ads?...

Kasim sits down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, and they talk about the biggest marketing mistake advertisers make during economic downturns like recessions. Listen to this episode to avoid this costly mistake.Contrary to the belief that people stop buying during a recession, Ryan explains that consumers tend to make smaller, more considered purchases. As a marketer, you should have a deeper understanding of that knowledge to apply it to your marketing campaigns.Furthermore, he emphasizes the significance of qualification and readiness in lead generation and introduces the "ready now funnel" as a versatile marketing approach. He also talks about the current state of marketing platforms and shares his predictions for the future of marketing. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: &nbsp;&nbsp;&nbsp;•&nbsp;2024&nbsp;Digital&nbsp;Marketing&nbsp;Predictions&nbsp;wi...&nbsp;&nbsp; Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; TikTok - &nbsp;&nbsp;/&nbsp;perpetual_traffic&nbsp;&nbsp; Linkedin - <a...

Regina shows you how to analyze and optimize your Google Ads search targeting. Get ready to learn valuable strategies to make your advertising campaigns work better.Discover the pros and cons of using Google's keyword suggestions and learn how to choose the best keywords for your ads. Regina also covers how to improve your product listings in shopping campaigns, even when it's a bit tricky because of keyword editing restrictions. Listen to this episode to learn all these helpful tips and more!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: &nbsp;&nbsp;&nbsp;•&nbsp;Google&nbsp;Ads&nbsp;Dashboard&nbsp;Hack&nbsp;to&nbsp;Simplify...&nbsp;&nbsp; The #1 Mistake Business Owners Make With Paid Ads: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;#1&nbsp;Mistake&nbsp;Business&nbsp;Owners&nbsp;Make&nbsp;W...&nbsp;&nbsp; Grow the Google Ads Algorithm Like a Muscle: &nbsp;&nbsp;&nbsp;•&nbsp;Grow&nbsp;the&nbsp;Google&nbsp;Ads&nbsp;Algorithm&nbsp;Like&nbsp;a&nbsp;...&nbsp;&nbsp;Why Your Google Ads Campaigns Hit a Wall &amp; Can’t Grow: &nbsp;&nbsp;&nbsp;•&nbsp;Why&nbsp;Your&nbsp;Google&nbsp;Ads&nbsp;Campaigns&nbsp;Hit&nbsp;a&nbsp;W...&nbsp;&nbsp;Budgeting Between Google Ads Campaigns: The 60/40 Rule: &nbsp;&nbsp;&nbsp;•&nbsp;Budgeting&nbsp;Between&nbsp;Google&nbsp;Ads&nbsp;Campaign...&nbsp;&nbsp; 0:00 Keyword Crash Course: How To Analyze &amp; Optimize Search Targeting6:43 Should you follow Google's suggestions?8:25 The power of broad match negative keywords13:24 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!15:10 Exact match negative keywords16:45 Managing overwhelming keyword...

Join Kasim as he sits down with Matthew Stafford, CEO of Build Grow Scale, to discuss the game-changing tool that can help scale Shopify stores.The game-changing tool we're talking about is "The Early Checkout." It's a weekly newsletter that aims to provide a deep dive into the latest strategies across SEO to paid traffic, influencer marketing, and more to help you grow your store and make more sales.Aside from The Early Checkout, Kasim and Matthew talk about the potential of AI in the eCommerce industry and the AI tools they recommend. They also discuss the importance of focusing on your checkout page to scale your eCom business, and more. Listen to this episode now.Mentioned Links:The Early Checkout: https://www.theearlycheckout.com/Chatbase: https://www.chatbase.co/MeasurementMarketing.io: https://measurementmarketing.io/ Connect with Matthew Stafford on LinkedIn: &nbsp;&nbsp;/&nbsp;matthewstafforddotcom&nbsp;&nbsp; Learn more about Build Grow Scale here: https://buildgrowscale.com/ 0:00 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores2:37 The resurgence of newsletters<a href="https://www.youtube.com/watch?v=c1AC16yy_YA&amp;t=268s" rel="noopener noreferrer"...

Wondering why your campaign suddenly stops spending with Maximize Conversion Value Bidding Strategy? You’re not alone! Explore this perplexing challenge, understand it, know your options to to work around it.Regina Bellows, executive director of StarterPPC, shares her experiences and insights into the mysterious behavior of the Maximize Conversion Value bidding, how it can abruptly stop your campaign's spending, and why Google support can't provide a clear answer. She also offers practical advice on when and how to use this bidding strategy effectively, helping you maximize your advertising efforts especially if you have a limited budget.This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Related video:🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: &nbsp;&nbsp;&nbsp;•&nbsp;🎯&nbsp;Maximize&nbsp;Conversion&nbsp;Value&nbsp;|&nbsp;Bidding...&nbsp;&nbsp; 0:00 Cracking the Code: Mastering Maximize Conversion Value Bidding Strategy2:29 Applying Maximize Conversion Value bidding5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!7:00 Don’t use the strategy until it’s “ready”Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guide&nbsp;to&nbsp;Google&nbsp;Ads&nbsp;for&nbsp;...&nbsp;&nbsp;🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...