The Google Ads Podcast
505 episodes — Page 3 of 11
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1
In this two-part series, John Moran shares how he uses Edgemesh to optimize Google Ads performance. He walks us through what metrics to look at, how he analyzes those metrics to determine which products are performing the best or worst, and more. Listen to this episode to learn how to use Edgemesh to make informed decisions to improve your campaign performance.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns: • 💣 Using Only Target ROAS Bidding for ... 💰 Consistent Profits for Over 15 Months Using the Facebook Matrix Method: • 💰 Consistent Profits for Over 15 Mont... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 0:00 Intro0:23 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 14:19 Metrics to analyze on Edgemesh👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
Why Your Performance Max + Meta Ads Are Not Working
John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💸 Google Ads Problem: Low Sales Volume of Luxury Products: • 💸 Google Ads Problem: Low Sales Volum... 0:00 Intro0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts6:50 Decline in new customers 13:27 Strategies recommended by John👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
Maximizing Google Ads in Your Customer Journey to Boost Sales
As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client.0:00 Intro0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales3:19 Smart Campaigns & Dynamic Search Ads5:42 Competitor CampaignsLearn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Using Only Target ROAS Bidding for Standard Shopping Campaigns
John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more. Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro0:09 Using only Target ROAS Bidding for Standard Shopping Campaigns3:58 Discussion on market competition, brand protection, and adjusting bidding strategies accordingly10:20 Confidence in applying tROAS 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
Mastering Key Business Metrics to Boost Revenue
Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken representing your business, and the eggs symbolizing revenue. He emphasizes the importance of a more holistic approach to what and how to feed your chicken so it lays more golden eggs. Listen to this episode to learn more.Related videos: What Is Your ROAS.... Really? • What Is Your ROAS.... Really? 🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success: • 🤯 How to Measure Success in Google Ad... 📉 ROAS Is Shrinking: Here’s What to Do About It: • 📉 ROAS Is Shrinking: Here’s What to D... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💣 FREE Media Efficiency Ratio (MER) Tracking Sheet: • 💣 FREE Media Efficiency Ratio (MER) T... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
Google Ads Problem: Low Sales Volume of Luxury Products
In this episode from our internal training, John Moran examines a Google Ads account struggling with low sales volume. The business sells luxury jewelry in a competitive market. Listen John in action as he analyzes the account and suggests future strategies to improve lead volume and sales.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 0:00 Intro0:23 Google Ads Problem: Low Sales Volume of Luxury Products 4:22 Pushing high AOV products9:30 Analyzing social media presence and competition12:17 Traffic platform evaluation and future strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
How to Solve the Number One Marketing Issue
Caden explains the #1 issue with marketing—attribution. He dives into what to look for to solve the age old question of tracking the effectiveness of your marketing efforts, how attribution has evolved, and the future of marketing. He also shares his strategies and knowledge so marketers can understand the issue better so they can make informed decisions without solely relying on attribution tools.Related video:🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max: • 🔥 How to Solve the Google Ads Attribu... 0:00 Intro0:18 How to Solve the Number One Marketing Issue2:59 Losing third-party attribution cookies6:46 Omnichannel and the crossover nightmare👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
Key Metrics to Measure for Email Marketing Success
Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more. Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to show you how to analyze your email marketing campaigns and use those data to optimize your strategy for success.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro0:25 Key Metrics to Measure for Email Marketing Success5:35 Checking your attributed revenue9:55 Reviewing the top performing flows and metrics13:42 Industry information section20:45 There isn’t a universal standard for metrics👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
Search Term Clean-Up Avoid This Mistake!
Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms.Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mistake and improved the performance of the Google Ads account.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:24 Search Term Clean-Up: Avoid This Mistake!5:01 How the mistake affected the Google Ads campaigns👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...
Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up
Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities. John also highlights the importance of working together with clients and. holding them clients accountable for handling leads effectively, especially when you did everything you could as a client manager. He also touches on why you should manage client expectations and optimize ad spend based on actual lead performance and the client's capability to follow up on leads. Listen to this episode to learn more.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services Related videos:🔥 The Most Important Conversations To Have With Lead Gen Clients: • 🔥 The Most Important Conversations To... 💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors: • 💰 Google Ads Strategy Using AI To Out... 🧐 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1: • 🧐 What to Do if Your Google Ads Campa... 0:00 Intro0:18 Solving Google Ads Lead Generation Problems4:13 Focusing on what works7:58 Aligning your marketing efforts with the capabilities of the client's team👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our...
Is Increasing Your Average Order Value (AOV) the Solution?
Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:- How simply looking at the AOV in Shopify doesn't provide actionable insights- The nuances of AOV- New customer AOV vs. returning customer AOV- Strategies to increase AOV - Relationship between initial purchase price and repeat purchase ratesNathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast Related videos:💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing: • 💣 Deep Dive Into Contribution Margin ... 💰 Why You Should Increase Your Average Order Value (AOV): • 💰 Why You Should Increase Your Averag... 🔥 The Move to a One-Click World and How It’s Changing the Agency Space: <a href="https://www.youtube.com/watch?v=ILmtol2MClk&t=178s"...
Measuring Ad Success Key Business Metrics Beyond CPA and ROAS
John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode to learn more about why you should evaluate beyond CPA and ROAS and dig deep into the customer journey across your ad platforms to determine your ad budget and strategy's effectiveness.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------Connect with Kasim here: <a...
Consistent Profits for Over 15 Months Using the Facebook Matrix Method
Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more. Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand performance and customer acquisition. With real-life account examples and expert advice, discover how this strategic approach to Facebook ads in synergy with Google Ads can be your key to long-term business growth.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing 0:00 Intro0:25 Consistent Profits for Over 15 Months Using the Facebook Matrix Method5:55 The initial reluctance to run Meta Ads with Google Ads11:17 Measuring ad campaign results16:58 Consistency of profits looking at key metrics21:25 Monthly performance increase with the Facebook Matrix Method👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2
John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance. If you haven't seen Part 1 yet, watch it here: • 🧐 What to Do if Your Google Ads Campa... PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 25:42 Check all ad spend in all traffic sources10:42 Considering the time lag with conversions and conversions (by conv. time)15:46 John’s SOP when running YouTube ad sequence campaigns👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1
John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening.In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Listen to this episode to learn how to optimize your Google Ads campaigns if you're having trouble converting cold traffic and watch out for Part 2 for the continuation of how John troubleshoots the account.PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:15 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms3:34 Checking channels7:07 SMs is the worst for attribution12:51 Check customer geography and learn more18:00 Reviewing attribution sources👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1LdkdmQXJ1RFJVZVlHeVNWUGZ1cXpuU01zQXxBQ3Jtc0ttd2hsWW95aVg4Q1FGenpBTGZlVzg0MExxVTlpaG5PZWkyTjRQMWlKeVJWdG1NazVmNlJfU2xzZFd5dWNjTjYxUXEwd2F0eTN4TGVvY3ZaaVB0RkNVOG9rVEl6Rjh3dXAxNDRKaUZLQkVXOEZQd2ZrUQ&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=IZqO_erUEig" rel="noopener noreferrer"...
Google Ads Strategy Using AI To Outrank The Biggest Competitors
Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors.Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool we’re now going to integrate here in Solutions 8 and it’s the same tool Google uses for their shopping ads! Learn more about it now by listening to this episode.GitHub link: https://github.com/google-marketing-s... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:32 Google Ads Strategy Using AI To Outrank The Biggest Competitors2:40 What is FeedGen?9:28 FeedGen updates and info12:20 FeedGen template sheet19:08 Success with FeedGen25:11 Checking spend, revenue, and MER28:13 Utilizing FeedGen for Solutions 8🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
The Move to a One-Click World and How It’s Changing the Agency Space
Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners.Listen to this episode to learn more about: - The shift towards automation- Understanding KPIs and financial metrics to improve strategy- Operational issues faced by businesses- Actions to avoid during this phantom recessionConnect with Nathan Perdriau and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast 0:00 Intro0:32 The Move to a One-Click World and How It’s Changing the Agency Space3:42 How Google maximizes revenue10:19 Considerations and KPIs for making strategic decisions 17:50 The viability of a business is dependent upon CAC and the issues faced by businesses24:09 Looking into the future, considering the current economic climateLearn more about the new Solutions 8 Digital Marketing Services here: <a...
Is Google Controlling Your Brand Messaging?
Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it’s something we use for our clients here in Solutions 8.Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Is Google Controlling Your Brand Messaging?1:05 Pros of using automatically created assets3:25 Cons of using automatically created assets5:59 Should you turn on the automated assets feature?7:46 Exploring the feature💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources,...
Kasim’s Embarrassing Confession and the New Solutions 8
Listen this candid conversation between Kasim and Caden discussing Kasim's embarrassing confession, the challenges Solutions 8 and other businesses are currently facing, and the economic state no one seems to be talking about. They also reveal how Solutions 8 is adapting and transforming to cope with the economy and the ever-changing world of digital marketing.Dive deep into the difficult topics - client loss, economic pressures, the complexities of modern marketing, and business survival. Listen to this episdoe now.Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... 🔥 Google Ads Mastermind: How to WIN the Battle Against Google: • 🔥 Google Ads Mastermind: How to WIN t... Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing The Google Ads Mastermind: https://youvsgoogle.com/offer0:00 Intro0:38 Kasim’s Embarrassing Confession and the New Solutions 8!3:23 The Evolution of Solutions 8's Business Model9:17 The Need for a Full-Funnel Approach13:19 Economic State No One Seems to Be Talking About19:25 Digital Marketing Is Now Very Sophisticated21:45 The New Solutions...
Middle-Of-Funnel Facebook Marketing That Works: Using the Solutions 8 Matrix Method
Dan and Glen share how the Solutions 8 Matrix System can boost the effectiveness of your Middle-of-Funnel Facebook marketing. After incorporating the matrix into your Top-of-Funnel marketing, you'll notice that boosting your audience targeting, ad content, and engagement strategies to drive awareness and warm leads has never been better. If you haven't seen the video for the Top-Of-Funnel campaign setup using the Solutions 8 Matrix System, you can watch it here: • 💰 The Most Effective Facebook Top-Of-... Now that things are off to a good start, it's time to nurture the targeted audience and gain their trust with the help of the Solutions 8 Matrix System for your MoF Facebook marketing.Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, show you just how to do that. They also emphasize the importance of creating tailored content for the MoF stage and educating the audience about the products and how they solve specific problems. They also highlight why you should retarget audiences who have already shown interest in the brand since they are more likely to convert into customers. Watch this video now to learn more.More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXJGXzZBRURVVkFqbnV0V0FGb2VYZjhZZmV0UXxBQ3Jtc0tsRWhTNk9sQmVHZ1BSSVVlc2gxYUxEUkE2RXJZVVJDM1NlaEpkSUp6STZpVWc1b01WU2NldF92aGZiYmRYQ1NmLWtPeUtOc21TZzloWW40UFR1dTN1OG02N3FyTlJ0b2NoeURaY3dMZ09iRzZfR2tsaw&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=kf3nGYbZgtM"...
The Most Effective Facebook Top-Of-Funnel Campaign Setup Using the Solutions 8 Matrix System
Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan.Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success.Discover how the matrix can help boost your audience targeting, ad content, and engagement strategies to drive awareness and warm leads. With real account examples and expert advice, discover how this strategic approach to Facebook ads is a game-changer in the world of digital marketing.Related videos:💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:18 The Most Effective Facebook TOF Campaign Setup Using the Solutions 8 Matrix System5:18 Setting up ToF campaigns with the Facebook eCommerce Ads Matrix11:14 Ad account examples and case studies18:33 Allowing the algorithm decide ad budget allocation24:01 What to look forward to in the next video27:03 Bloopers💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation
Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance. Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation1:00 The importance of conversion tracking3:52 Primary and secondary conversion actions4:53 Enhanced conversions7:22 Best conversion tracking methods💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
Google Ads Success From Performance Max to Standard Shopping
Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now.Related videos:🚀 Why I'm Moving Customers OFF of Performance Max: T • 🚀 Why I'm Moving Customers OFF of Per... 💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping: h • 💰 How We Doubled Revenue in Two Month... 🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: i • 🔥 Google Ads Strategy: Hypersegmentat... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:19 Google Ads Success From PMax to Standard Shopping2:30 The big issue with PMax5:22 Reviewing first time orders and customers💣 The Ultimate Guide to Google Ads for 2023: s • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad...
How to Upload Your Shopify Customer List to Google Ads
Discover how you can export customer lists from Shopify, format them, and upload them to Google Ads as a customer list with our amazing account manager, Frank Schaefer.Optimize your audience targeting and remarketing campaigns by uploading your Shopify customer list to Google Ads. Learn how to do this by Listening to this episode.Connect with Frank on LinkedIn: / frankjschaefer Related videos:🚀 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores: • 🚀 FREE Resource 29,000+ Shopify Owner... 💰 Growing Your Shopify Business With By the Numbers: • 💰 Growing Your Shopify Business With ... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:24 How to Upload Your Shopify Customer List to Google Ads3:17 Importing file as a spreadsheet6:39 Uploading the customer list on Google Ads10:48 Integration of customers lists with Klaviyo💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very)...
CallTrackingMetrics Integration with Google Ads and Google Analytics 4
You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 20242:11 Parameters4:36 Configure CTM: Buy Numbers9:58 Buying two numbers14:57 Tracking code installation19:11 Create conversion action on Google Ads25:21 Create automation trigger in CTM28:37 Integrate CTM and Google Ads 33:32 Setting workflows38:59 Setting values: activities, scores, activity time44:37 Integration for an individual47:13 Connecting CTM with GA449:44 Putting the tracking code on the website💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
How to Create Custom Labels Using Google Merchant Center
Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed.In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now.Related videos:✏️ Update! Modify Feed Data Directly in Google Merchant Center: • ✏️ Update! Modify Feed Data Directly ... ⚠️ How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1: • ⚠️ How to Fix Disapproved Products an... 🆘 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2: • 🆘 How to Fix Disapproved Products and... 🚫 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3: • 🚫 How to Fix Disapproved Products and... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:20 Creating Custom Labels Using Google Merchant Center0:40 What are Custom Labels?3:41 Setting conditions8:47 Options to set up feed rules9:25 Creating custom labels using supplemental feed💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener...
Do THIS to Influence Your Customer’s Buying Decision
In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'. And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale. Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales. Download the free worksheet here: https://sol8.com/download-quick-and-e...Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Do THIS to Influence Your Customer’s Buying Decision3:19 Don’t mistake features for benefits5:29 What are product/service benefits?6:30 Common benefit7:04 Personal benefit8:16 Meta benefit💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC
Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns.Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related videos:💰 Why You Need Brand Campaigns With YouTube Ads: • 💰 Why You Need Brand Campaigns With Y... 🤼♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: • 🤼♂️ John vs Kasim: The Importance of... Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns: • Pro-Tip! How to Stop Performance Max ... 0:00 Intro0:18 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC3:58 Google Ads bidding strategy to use8:12 Monitoring the strategy results💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max...
How To Create Ads for Google TV
In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube.Connect with Caden on LinkedIn: / cadenthompson Related videos:💣 John Explores Google TV Ads: • 💣 John Explores Google TV Ads 💰 Why You Need Brand Campaigns With YouTube Ads: • 💰 Why You Need Brand Campaigns With Y... 🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... Solutions 8 Digital Marketing Services: https://sol8.com/digital-marketing-se... 0:00 How To Create Ads for Google TV and YouTube3:03 Important settings5:23 Demographics and audience segments8:58 Current CPCs on Google TV💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
The Secret to Making Klaviyo Email Pop-Ups Work
Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success. Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se... Related videos:🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... 💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 0:00 The Secret to Making Klaviyo Email Pop Ups Work3:26 Case Studies7:33 Using quizzes for segmentation and personalization10:09 Klaviyo email builds by Solutions 814:11 Using segments as custom audiences💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
Should You Use a Dedicated Landing Page?
Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more. Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help your business succeed. Listen to this episode now.Best Practices For Landing Pages/Service Pages:https://docs.google.com/spreadsheets/...0:00 Should You Use a Dedicated Landing Page?7:19 Elements of a successful dedicated landing page12:55 Should you use a dedicated landing page for eCommerce?16:21 How to measure landing page performance19:55 Always do an A/B test firstLearn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFZakd6RkdMRWQ2anNlVlhKcnlMQ1JIa2lwQXxBQ3Jtc0tuVnpXeGJBbElVQmpnOFl6V0draS00SWN2aGFYSGlqUmVXa19zbEdyWHpJZThyMlo2WFBvYXdnU0RLVDZvSmo1VVZ1b2s1NWtnNGVVbEVRTi0ycGdNOS1obEdqdWgxcWVJenQtRHg0eEZrbVJaSGNfQQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=GeZzCR45eD0" rel="noopener noreferrer"...
The 7-Step Email System Working with Meta and Google Ads
Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows.Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system over the last 30 days and how it can help your business succeed, too. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related video:💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 0:00 The 7-Step Email System Working with Meta & Google Ads6:53 Abandoned Browse stage10:42 Welcome New and Return Customers13:57 Winback18:18 The length of the flow💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰
Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT
Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results! In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad copy and then using ChatGPT to generate engaging headlines and descriptions in the tone of legendary copywriters. Listen to this episode now.The text file for the prompt and the links referenced in the video are below:https://bit.ly/gnlt-promptLinks:Natural Language Tool - https://cloud.google.com/natural-lang...Git hub link for Professor Synapse - https://github.com/ProfSynapse/Synaps...Github link for Super Synapse - https://github.com/ProfSynapse/Super_...Related videos:✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: • ✍️ Three Tips for Writing Amazing Ad ... 🔥 AI And Autonomous Agents: The Development In AI That Will Change The World Forever: • 🔥 AI And Autonomous Agents: The Devel... 0:00 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT2:39 Using Super Synapse in ChatGPT 4<a href="https://www.youtube.com/watch?v=9uaaBRJbces&t=566s" rel="noopener noreferrer"...
How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping
Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping.By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who ended up purchasing full-priced products as well. Listen to this episode to learn how these strategic changes led to a significant increase in revenue and return on ad spend (ROAS) within a short timeframe. Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns: • 💣 New Hack to Create SUCCESSFUL PMax ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Google Ads Success Strategy: From $30k/Month to Six Figures With PMax: • 💰 Google Ads Success Strategy: From $... 0:00 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping2:00 Switching campaigns4:26 Differentiating your business from competitorsLearn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google...
The Most Important Conversations To Have With Lead Gen Clients
Communicating and asking questions to lead generation clients about their lead quality is one of the most important things you can do. This can ensure your campaigns are on the right track to generate the best possible leads. So what conversations should you initiate as a Google Ads manager?Our Client Manager Daniella Fisher and Client Management Team Lead Andrew Terpstra discuss what questions to ask and how to get ingrained in your client's CRMs so you can effectively manage lead quality and campaign performance for lead generation clients. Listen to this episode now.Connect with Daniella Fisher on LinkedIn: / daniella-fisher-aabb48130 Connect with Andrew Terpstra on LinkedIn: / andrewterpstra86 Related videos:✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a Ne... 📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients: • 📧 Mastering Email Responses: Pro Tips... 🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: <a href="https://www.youtube.com/watch?v=lwgCeWqzM78&t=0s"...
Maximizing Profits with the New Solutions 8 Services Google Ads + Facebook Ads + Klaviyo
Discover this comprehensive marketing matrix that integrates Google Ads, Meta Ads, and Klaviyo to maximize results—doubling client revenue in just six months. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... In this episode, our Specialists Manager, Glen Wilson, sits down with a new member of the Solutions 8 team, Facebook Ads and Klaviyo expert Dan Nikas, to talk about the new Solutions 8 digital marketing services. Specifically, they talk about the system that focuses on building awareness and engagement on social media platforms, nurturing leads through targeted email campaigns, and converting them into loyal customers. Listen to this episode to learn more.0:00 Maximizing Profits with Sol8’s New Services: Google Ads + Facebook Ads + Klaviyo5:42 The system Dan developed to create awareness and engagement9:21 Facebook eCom ads matrix14:58 Creating a loyalty campaign23:55 Case study where the matrix doubled revenue in six months💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
How To Check The Google Ads Dashboard For Campaign Performance
Daniella Fisher, one of our awesome Client Managers, shares insights on monitoring Google Ads performance without using any third-party attribution tools. Daniella shares what she regularly checks on the Google Ads dashboard to ensure smooth account operation- key performance indicators (KPIs) aligned with client goals and preferences, past data, budget, etc. Learn more about it here.Related videos:📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients: • 📧 Mastering Email Responses: Pro Tips... 🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue: • 🚀 Client Management Tips From The Pro... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
eCommerce Tips for Email Marketing
Discover budget-friendly email marketing strategies from Andrew Benteau, a skilled Client Manager with valuable experience from his own publishing business.Andrew shares the email marketing apps he recommends, the power of email sequencing, offers, and storytelling to reach your audience, and more. Listen to this episode now.Black Panel Press: https://www.blackpanelpress.com/Related video:💰 eCommerce Tips to Boost Product Sales: • 💰 eCommerce Tips to Boost Product Sales 0:00 eCommerce Tips for Email Marketing3:32 Email marketing campaign example7:14 Storytelling and engaging content in emails11:34 Offer reminder automationsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's...
Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data
Learn how to gather and organize data from all your shopping ads for easy campaign optimization.Regina Bellows, executive director of our sister agency StarterPPC, emphasizes the importance of knowing how your budget is spread across different ad campaigns. She also demonstrates how you can get this data in a Google Sheet form for better insights, helping you evaluate and improve the performance of your ad account. Listen to this episode now.Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Unlocking Success: The Essentials of Competitive Analysis: • Unlocking Success: The Essentials of ... 93% More Direct Traffic And 30% Higher Site Conversion Rates After Launching Google Ads! • 93% More Direct Traffic And 30% Highe... 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Google Ads Strategy To Achieve 31% ROAS Increase In 2.5 Months: • Google Ads Strategy To Achieve 31% RO... Simple Strategy That Increased Google Ads Conversion Rate By 135% Despite A Limited Budget: • Simple Strategy That Increased Google... 0:00 Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!5:11 Downloading the fileNeed help with Google Ads? Get your FREE action plan here: <a...
Increasing Google Ads Conversion Rate by 135% Despite a Limited Budget
OVEN Google Ads strategies every single day. Subscribe here: / @solutionseight --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter: / solutions_8 Instagram: <a...
Google Ads Success Strategy: From $30K/Month to Six Figures With Performance Max
In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures.Related videos:👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A: • 👣 Scaling Performance Max Campaigns W... 🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: • 🔥 Google Ads Strategy: Hypersegmentat... 💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months: • 💰 Achieving 31% Google Ads Return On ... 0:00 Google Ads Success Strategy: From $30k/Month to Six Figures4:48 Trying different strategies11:44 Hypersegmentation16:31 Check shopify product data20:10 Social media, creatives, and other strategies25:16 ConclusionNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to
The Basics of Competitive Analysis
Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 The Basics of Competitive Analysis4:20 Analyzing your competitor’s product images6:45 Exploring the Google Ads Transparency Center for competitive analysis8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!11:53 Importance of assessing and adjusting headlines in ads16:59 Keyword researchNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
Youtube Will Become The Biggest Social Media Platform For Creator
Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.Related videos:⏳ Is It Too Late To Start a Podcast? • ⏳ Is It Too Late To Start a Podcast? 📹 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala: • 📹 Why Every Business Needs a YouTube ... 🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... 🚀 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth: • 🚀 Unlocking YouTube Ad Success: Under... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTg0UjNRT1ozemNhQWU5XzJfVUU2Wlo4bW5qd3xBQ3Jtc0tueXZacm9kdWplVDNKVVRLZ0JDSU0xaFh3eENuTmpMbVFvNkF5bkNVZzFyWHRuc2IxWWZmUng0a2NDN3diV1lRdmlWTjlvT2lKLW1fU0R6Z0I2dFhINnhkM1FNdEUtdVo0OGZnX1ZadnMtXzg0OGhJRQ&q=https%3A%2F%2Fwww.instagram.com%2Fperpetual_traffic%2F&v=4-eDyyXR7BY" rel="noopener noreferrer"...
FREE Media Efficiency Ratio (MER) Tracking Sheet
Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 How to Identify Your Top Conversion Path Using Northbeam: • 💰 How to Identify Your Top Conversion... 🚀 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing: • 🚀 Using Northbeam to Analyze First Cl... 0:00 FREE Media Efficiency Ratio Tracking Sheet5:19 Using By The Numbers to calculate your new customer revenue7:26 Analyzing MER9:34 Analyzing Cohort Retention in Shopify12:37 Analyzing First-Time vs. Returning Customer SalesNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon...
Is It Too Late To Start a Podcast?
Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision. Related video:🎧 How to Turn Your YouTube Channel Into a Podcast With Hector Santiesteban of Amplafy Media: • 🎧 How to Turn Your YouTube Channel In... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months
Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months!Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusing the algorithm on popular products to maximize effectiveness with a limited budget, and more. Listen to this episode now.Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 Achieving 31% Google Ads ROAS Increase In 2.5 Months1:58 Campaign breakdown6:58 Adjusting budgets 7:32 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!8:47 Focusing on popular productsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns
John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns1:18 Three-Step Process Explained7:38 Scaling small campaigns10:06 Negative keyword strategyThis clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543: • How to Sell a $250,000 Product with a... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
Digital Marketing In 2024 Will The Paid Media Market Collapse
Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads
Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing accuracy of ROAS measurements. Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads1:29 Looking in the dashboard isn’t enough7:16 Diving into the Shopify Analytics tab 9:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!10:53 ROAS vs. MER17:21 Positive tailwinds in Google AdsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings
Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings. Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now.Related videos on the StarterPPC YouTube channel:Analyzing Keywords to Avoid Wasted Ad Spend: • Analyzing Keywords to Avoid Wasted Ad... Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting: • Keyword Crash Course! Our Process For... 4When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: • When Your Google Ads Strategy Is Off:... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads: • Limited Budget Strategy: Convert Your... Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc... 0:00 Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings2:23 Importance of researching seasonality before going live3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:49 Seasonal trends in keyword searchesNeed help with Google Ads? Get your FREE action plan here: <a...