The Google Ads Podcast
505 episodes — Page 2 of 11
The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale
If you're preparing for a major sales event or you feel your Black Friday ads could have been better, our Google Ads Aficionados are here to help! Usama, Colby, and Glen share effective strategies to optimize Google Ads campaigns even before the sale begins. Watch the video now. Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / glenmwilson 0:00 Intro1:02 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale2:47 Get the basics right5:45 Prime the audience early9:27 Portfolio Bid and Budget Strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...
The Power of Social Media in Paid Advertising
Explore the importance of social media with your paid ads strategy. Ari and Priyanka talk about why social media is necessary for businesses to connect with their audience and provide value beyond promotional offers. Watch this video now.In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, discuss that while paid ads can give you immediate sales, social media has the power to create long-term relationships with customers and eventually build a community around your product. They also discuss the misconceptions about running social media with paid ads, the challenges with effective messaging, how consistency can boost your brand’s reputation, and more. Discover how integrating social media can boost your brand awareness and drive long-term success.]Connect with Ari on LinkedIn: / aripaulinsocial Connect with Priyanka on LinkedIn: / priyanka-lakha-642394130 Related videos:🚀 Mastering Digital Marketing Metrics: What to Focus On: • 🚀 Mastering Digital Marketing Metrics... 🔥 John’s Recommended Multi-Touch Attribution Tool: • 🔥 John’s Recommended Multi-Touch Attr... 💣 Never Waste Any of Your Content With This Hack: • 💣 Never Waste Any of Your Content Wit... <a...
The Google Ads Aficionados: Insights on John Moran’s Shopping Feeder Strategy
In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran’s Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.John Moran’s LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...Related videos:💣 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns: • 💣 New Strategy for Google Ads Perform... 🚀 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing: • 🚀 Google Ads Aficionados: ChatGPT Sea... 0:00 Intro1:02 The Google Ads Aficionados: Insights on John Moran’s Shopping Feeder Strategy3:03 Shopping Feeder strategy breakdown4:08 Successful results with the Shopping Feeder strategy and similar strategies6:14 Google recommendations on running PMax with other campaigns8:05 Running YouTube campaigns with PMax👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach
Learn the Meta Ads L0, L1, L2, and L3 approach in this quick guide with Colby, Nick, and Jonathan. Discover how to build each funnel stage effectively, target the right audience, and optimize your creative strategies to boost revenue. Our Meta Ads experts also reveal tips for catering your messaging at each funnel stage.Learn more about the Meta Ads L0, L1, L2, & L3 Approach here:💰 Meta Ads New Strategy: L0 Approach: • 💰 Meta Ads New Strategy: L0 Approach 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Intro 0:12 Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach1:33 L1- Top of Funnel8:47 L2 - Middle of Funnel11:02 L3 - Bottom of Funnel13:47 General tips for effective messaging at each funnel stage👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing
Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities. Related videos:💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors: • 💰 Google Ads Strategy Using AI To Out... 💣 The Best ChatGPT Prompt You're Not Using: • 💣 The Best ChatGPT Prompt You're Not ... 💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT: • 💣 Google Ads Copy Hack Using Google N... 0:00 Intro0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing4:51 Challenging Google’s search monopoly6:15 Perplexity vs. ChatGPT7:23 What you should be aware of as an advertiser11:21 User profile-based targeted ads15:08 The possible shift into content and the legal concerns about AI18:01 Impact of AI on big vs. niche websites19:10 Monetization and shared revenue models in AI platforms👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
New Strategy for Google Ads Performance Max & Standard Shopping Campaigns
John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators: • ✅ Google Ads and Meta Ads Management:... ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag: • ⏳ The Importance of Analyzing Your Go... 💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increa... 0:00 Intro0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns3:39 Case study6:09 Promising initial results👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZvOU1VaV9pLUNTT2ZvNVlveG5CUEY0UC12d3xBQ3Jtc0tuS1hob0V1OE9pb2NjLU5Jb21fVmd6V0pscjVnNGVkVkpfWW1idUNnV29xTThwN1ZrSFRGdXEtRThyYlU5dUhfMTdiWGtST29FRHBLa1pTbHBpMEw2U245SWdJMkFidTJWQmM0V09jajF6aEFEZ3V4Yw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=D5Tn5hsWApE" rel="noopener noreferrer"...
Meta Ads Black Friday and Cyber Monday Strategies to Boost Sales
Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.Related videos:💰 Google Ads Black Friday Cyber Monday Strategies & Results: • 💰 Google Ads Black Friday Cyber Monda... 💰 Black Friday Google Ads Preparation: • 💰 Black Friday Google Ads Preparation 🛒 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center: • 🛒 Black Friday Tips & How to Set up P... 0:00 Intro0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales1:59 Running email generation campaigns5:09 Lead generation campaign format example6:09 Ad budget structure10:04 Creative tips for Black Friday and Cyber Monday13:10 Strategies for evergreen ads17:03 Additional sales tactics for Black Friday and Cyber Monday👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHJBT0wtalNFa0cxVm1kcEx5ZGNxZHlwQnBaZ3xBQ3Jtc0tuMS1jVWN2ajBfa280WU9yR05BOFVBNWV3WjJtdXAwRFRQTWdBaTVTOUJKN0Y2MGJNbFNabGNjRjNLcGQxa2FrU2Z4Y0MySElMWFQ2WWVDQ0xDVmNRM3o4TkFoVi1hT1JiYV9hU0Eya0RlcUtsUC1mdw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=raYV-CuMVN8" rel="noopener noreferrer"...
Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs
Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 How to Lower Your Google Ads CPC: • 💰 How to Lower Your Google Ads CPC ❌ When to Avoid Running Performance Max Campaigns: • ❌ When to Avoid Running Performance M... ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag: • ⏳ The Importance of Analyzing Your Go... 💰 Meta Ads New Strategy: L0 Approach: • 💰 Meta Ads New Strategy: L0 Approach 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday,...
Free Media Efficiency Ratio (MER) Tracker Sheet
Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...0:00 Intro0:16 Free Media Efficiency Ratio (MER) Tracker Sheet6:10 Calculating profitability using COGS13:38 Using Datadrew17:51 RFM segments on Datadrew22:00 Using the MER tracker for client presentations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
ABO Approach for Successful Meta Ads Campaigns
John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 Meta Ads New Strategy: L0 Approach: • 💰 Meta Ads New Strategy: L0 Approach 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Intro0:28 ABO Approach for Successful Meta Ads Campaigns5:07 Analyzing Meta Ads strategy metrics 8:29 Growth in Amazon and Shopify sales and subscribers👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and...
Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators
Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance.Related videos:🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: • 🔥 Google Ads Management: Dealing with... 💣 The Key Performance Indicators (KPIs) You Should Share to Clients: • 💣 The Key Performance Indicators (KPI... ✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a Ne... 📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients: • 📧 Mastering Email Responses: Pro Tips... 🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue: • 🚀 Client Management Tips From The Pro... 0:00 Intro0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators5:10 Data presentation10:36 Google Ads and Meta Ads work together 👉 Get free guides, templates, SOPs, checklists,...
The Key Performance Indicators (KPIs) You Should Share to Clients
Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more.Related videos:💸 Why You Should Not Rely on In-App Metrics: • 💸 Why You Should Not Rely on In-App M... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increa... 0:00 Intro0:18 The Key Performance Indicators You Should Share to Clients5:43 Turning off Meta Ads10:54 nCAC basis👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend
Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%. Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.Related videos:💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months: • 💰 Achieving 31% Google Ads Return On ... 🎯 Guide to Meta Ads Targeting | Part 1: • 🎯 Guide to Meta Ads Targeting | Part 1 0:00 Intro0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend7:40 Audience targeting strategy9:04 Bottom of the funnel campaign👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
How to Run Advantage+ Shopping Campaigns for Success
Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers. Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the L1, L2, & L3 approach.Related videos:💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 0:00 Intro0:33 How to Run Advantage+ Shopping Campaigns for Success4:26 The truth about Advantage+ Shopping Campaigns6:29 L1, L2, L3 approach8:29 Increase in first time customers👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
Why Meta Ads Is Critical for Increasing Google Ads Success
Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dropped from $25,000 to zero in July. Google's performance also significantly declined. Once Meta Ads was recovered, the business rebounded and earned $33,000 in just the first 10 days. This indicates that Meta Ads is crucial for driving overall traffic and revenue. Nick also touches on how the advertising platforms are not always providing accurate attribution data and what you can do and what metrics to focus on instead to mitigate this issue. Watch this video to learn more.0:00 Intro0:16 Why Meta Ads Is Critical for Increasing Google Ads Success6:47 Surge in new customers10:00 Stop relying on in-app metrics and ROASRelated videos:💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
Why You Should Not Rely on In-App Metrics
Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions.Related videos:💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increa... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Meta Ads New Strategy: L0 Approach
Learn how to optimize your advertising efforts and enhance customer acquisition with this Meta Ads campaign strategy, the L0 Approach, with our Co-Founder and Chief Strategist, John Moran. Watch this video as John shares what the strategy is about, how he tracks the campaign performance, his cloning and scaling strategy, and his recent success with it.Related videos:💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Meta Ads New Strategy: L0 Approach7:21 Effects on metrics15:18 Cloning successful ads👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH...
How to Audit a Meta Ads Account In Ten Minutes | Part 2
Learn how to analyze your purchasing funnel so you can identify and resolve issues in your Meta Ads account. Our Meta Ads Account Manager, Nick Ewing, ends the series by analyzing the funnel, checking your creative efforts, assessing different audience strategies, and more.If you haven’t seen part 1 of How to Audit a Meta Ads Account In Ten Minutes, you can watch it here: • ✅ How to Audit a Meta Ads Account In ... Related videos:🎯 Guide to Meta Ads Targeting | Part 1: • 🎯 Guide to Meta Ads Targeting | Part 1 🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 0:00 Intro0:16 How to Audit a Meta Ads Account In Ten Minutes | Part 26:37 Additional considerations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
How to Audit a Meta Ads Account In Ten Minutes | Part 1
Want to identify issues in your Meta Ads campaigns but don't know where to start? This guide is for you! Learn how to identify and resolve issues in your Meta Ads account as our Meta Ads Account Manager, Nick Ewing, walks you through how to audit your account in ten minutes or less.Watch this video now to learn where to analyze your account and how you can make data-driven adjustments to improve ad performance.Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 🎯 Guide to Meta Ads Targeting | Part 1: • 🎯 Guide to Meta Ads Targeting | Part 1 0:00 Intro0:15 How to Audit a Meta Ads Account In Ten Minutes | Part 15:39 Review the campaign objectives👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3B5WExGQjhoTk90OU9fYmJnM0VFV2JfQ0RaQXxBQ3Jtc0trS2lOelJkb2RJNUk5LWpQSE9pS1A1WmhEQ3RTOEJsT3l6eXI5NXV0bk1OU3hIUmpGazRZNWZRT1haRk53UDZWOHRhcWxNamJBRWxQNlFQdWRvMm90a0haenp1QXI0aERINWxxeEZsN1lVSWVVdnBwbw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=YXNaN7SdEzc" rel="noopener noreferrer"...
Guide to Meta Ads Targeting Part 3: Remarketing
Learn the best remarketing practices to boost the performance of your Meta Ads. Watch this video now.In the third and last part of our Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, shares his strategies for effective remarketing, the exclusions you should note, how to scale your campaigns by testing which audiences to target, and more.If you haven't watched the first two parts yet, you can watch it here:🎯 Guide to Meta Ads Targeting | Part 1 : • 🎯 Guide to Meta Ads Targeting | Part 1 🎯 Guide to Meta Ads Targeting | Part 2 : • 🎯 Guide to Meta Ads Targeting | Part 2 0:00 Intro0:21 Guide to Meta Ads Targeting Part 3: Remarketing4:37 Recent audiences7:19 Exclusions9:14 Advantage+ Shopping Campaign limitations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Guide to Meta Ads Targeting | Part 2
Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now.In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency. If you haven't watched Part 1 yet, you can watch it here: • 🎯 Guide to Meta Ads Targeting | Part 1 Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 0:00 Intro0:12 Guide to Meta Ads Targeting Part 24:47 Behaviors and Demographics8:59 Broad10:19 Advantage+ Shopping Campaign👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
Guide to Meta Ads Targeting | Part 1
Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our Meta Account Managers. Watch this video now.In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency.Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 0:00 Intro0:26 Guide to Meta Ads Targeting Part 17:12 Audience targeting for new businesses21:35 Product/Collection specific👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private
Google Ads Strategy to Get Higher Lead Quality
John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns: • 💣 Using Only Target ROAS Bidding for ... 💰 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC: • Video Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies 💣 How Google Reacts to Your Success: • 💣 How Google Reacts to Your Success 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2
John shares an example of how he runs the optimal Meta Ads setup that utilizes the L1, L2, and L3 approach. Watch this video to learn if this is something you can replicate to help boost your digital marketing efforts.If you haven’t seen part 1 yet where John shares an overview of how the approach generates, and engages cold traffic then remarkets, you can watch this video: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 0:00 Intro0:11 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 23:30 Analysis of Campaign6:20 Creative Strategy and Content8:54 Case study and insights👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1
John shares his new strategic approach for using Meta Ads and Google Ads together to enhance the performance of digital marketing efforts. Watch this video to learn more about this strategy.Google doesn’t generate demand, but captures demand. Meta is good at generating demand, but poor at capturing demand. With these two key concepts, John developed a strategy to leverage each of the ad platforms' strengths. This uses L1, L2, and L3 campaigns in Meta Ads to generate and engage cold traffic then remarketing. Learn more about it here.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization
Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis.In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:- Getting better insights with relevant performance metrics- Tracking and analyzing critical Meta Ads metrics - How Facebook charges for ad delivery- How to manage and monitor comments and engagement on ads - Audience targeting best practices- Bidding strategies and ad budget concernsIf you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here: • 🚀 Meta Ads Campaign Structure | Part 1 • 🚀 Meta Ads Campaign Structure Part 2:... 0:00 Intro0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization5:24 Viewing ad comments and reactions9:05 Facebook charging methods13:47 Campaign bid strategy tips17:00 Audience targeting best practices👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFFSzhubWhGbmN4N1NReVVicnA5QXI1cmhMd3xBQ3Jtc0trSjFGR2RFU013TVJudnpDdVBKaHhSNXp5b2t1ajdYeDBka0tFNWl6cXhVNmpjbW9Ld1draXo5V29PTjhsZkpkZnkwalltX1pPQXY3dnpjSDZQdTc3MDkxTHlMclQwMkpXUmxzYkxFS3dTc29neWY5WQ&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=IYfK5silmho" rel="noopener noreferrer"...
Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization
Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers.In the second part of the Meta Ads Campaign Structure series, Jonathan talks about:- Creative formats and the most effective type to engage users- Advantage+ Shopping campaign- Actionable tips when creating headlines and ad copy- Tailoring your creatives for different ad placements- Managing your ads to boost engagement and performanceIf you haven’t seen part 1 of the Meta Ads Campaign Structure series, you can watch it here: • 🚀 Meta Ads Campaign Structure | Part 1 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/0:00 Intro0:16 Meta Ads Campaign Structure Part 2: Creatives and Optimization2:14 Advantage+ shopping campaign7:11 Headline and ad copy recommendations10:41 Info labels and the importance of managing ad engagement13:45 Tip for maintaining engagement using Post IDs👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
Want to Improve Your Website Conversion? Fix THIS
Is your website ready for more traffic? Before optimizing your campaigns and driving traffic, you MUST make sure your website converts well. Otherwise, you might end up wasting your ad budget. In this video, our Senior Strategist Glen Wilson identifies and discusses various elements that can improve website conversion rates, such as effective call-to-action (CTA) placement and design, use of color psychology, and importance of readability.Discover how you can improve your website conversion rates using these effective website optimization techniques!👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights,...
5 Tips to Get More Conversions for High-Priced Products
If you’re having challenges selling expensive, customizable products online, watch this video.Glen Wilson, Usama Khan, and Daniel Shephard talk about different marketing approaches to improve customer engagement and increase sales for eCommerce businesses that sell high-ticket items. - Understand the challenges and strategies involved in selling expensive products- Find out what conversion rate is typical for high-ticket items- Discover a simple and inexpensive way to dramatically improve your customer engagement (and turn inquiries into sales)👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can
What to Prioritize When Testing Your Meta Ads Campaigns
Learn why audience testing should be your top priority and how to explain its importance to clients. Our Meta Ads Account Manager, Nick Ewing, shows you why even the best creative can fall flat if it's not reaching the right people.Discover the hierarchy of testing:- Audience targeting- Creative content- Ad copyWe'll also tackle the challenging topic of client opinions vs. data-driven decisions. Find out why "opinions do not matter" when it comes to ad performance and how to communicate this effectively to your clients.Key takeaways include:- How to prioritize your testing efforts for maximum impact- The importance of radically different creatives in your tests- Why ongoing testing is crucial for long-term success- How to allocate your budget for optimal testing👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join the You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads
Meta Ads Campaign Structure | Part 1
Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:- The crucial three-level structure of Meta Ads campaigns- How to select the right objectives for eCommerce success- Advanced audience targeting techniques, including custom and lookalike audiences- The power of creative elements in driving ad performance- Smart budget allocation strategies across campaign and ad set levels- Tips for optimizing ad placements for maximum impact- How to leverage Facebook's algorithm for broad vs. narrow targeting- Effective testing strategies for new creatives and audiences- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach0:00 - Introduction 0:53 - Objective selection and optimization for eCommerce2:58 - Audience targeting and custom audiences5:26 - Placement selection and optimization14:18 - Creative importance and testing strategies👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
Is Google Price-Fixing?
Is Google price-fixing? Does Google’s algorithm control your ad spend?Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance!Key insights include:- How Smart Bidding might be favoring warm traffic over cold, affecting your new customer acquisition- Why manual bidding could potentially unlock better performance and reach- How Google determines when and how to bid based on advertisers' goals and targets- The surprising reason behind dwindling in-app performance- How to potentially bring RLSA back into play for improved results👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2toYkdFUk9jandKcHhoS2lRYWZlR3NTN3YzZ3xBQ3Jtc0tseThlQUNYNk05aW5UOWVXM1hTYURkdzdOa3RCRDlRbWhXdy1lWHRjX2JOSHVtcVBHWW1tVnBONXhFZ21mTDhOUFBGUWh0RW42aHduQ3BGVkx1Tk9WSmhBYUF4dUVrUnZDN0g5NmtJODY2VFhhU0RwMA&q=https%3A%2F%2Fsol8.com%2Fap%2F&v=NQ8h8xffrXI" rel="noopener...
Meta Ads Top-Level Traffic Strategy for eCommerce
Are you looking for practical tips on campaign structure, budget allocation, and audience segmentation? In this video, our Meta Ads Account Manager, Nick Ewing, shares top-of-the-funnel traffic strategies that will help you improve your campaign performance. Watch this video to learn:- How to allocate budget across different funnel stages (top, middle, bottom) and campaign types- Specific audience targeting strategies for more precise and effective ad delivery- How to structure campaigns to avoid audience overlap and manage ad frequency- Creative approaches for different funnel stages, including carousel ads and dynamic product ads👉 Want to increase your visibility and attract new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/0:00 - Intro1:37 - The 3 top-of-the-funnel campaigns, including audience targeting and exclusions2:34 - Audience segmentation and creative approaches4:58 - How dynamic product ad campaigns fit into the overall marketing strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Backend Numbers: Q&A Essentials
Accurate backend data on product margins and profitability is crucial for making informed decisions about which products to promote in your paid traffic campaigns. Without it, you could be wasting ad spend testing products that aren't profitable.That's why it is important to know your backend numbers. This will allow you to prioritize pushing high-margin products first rather than just the best-selling products.In this video, our account manager, Joshua Rugg, and Google Ads strategist, Caden Thompson, discuss the importance of backend data and how it can improve your profitability and help you become more efficient in using advertising budgets.0:00 - Intro3:24 - The importance of of backend data in decision making6:55 - Strategies for increasing profitability12:03 - Scaling recommendations14:31 - Key takeaways👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
CAC, nCAC or LTV: Which one should you use?
How do you know the viability and scalability of your business? Which metrics should you use to be able to justify your marketing spend, predict customer value, and optimize your acquisition strategy for long-term success?In this video, Usama Khan talks about the importance of CAC, nCAC, and LTV, and shares real-world examples of how to calculate and interpret these crucial metrics. You'll learn:- The difference between Customer Acquisition Cost (CAC) and New Customer Acquisition Cost (nCAC)- How to calculate Lifetime Value (LTV) and why it's critical for your business- Using Shopify's customer cohort analysis to derive actionable insights- How these metrics apply to different business models (e.g., subscription vs. one-time purchase)- Balancing acquisition costs with expected customer value- Making informed decisions even with limited dataWhether you're running an eCommerce store, a subscription service, or any customer-focused business, this video will give you the tools to make data-driven decisions that can significantly impact your bottom line. Usama breaks down complex concepts into easy-to-understand examples, making this essential viewing for anyone looking to grow their business strategically.0:00 - Introduction to CAC, nCAC, and LTV metrics2:54 - Understanding LTV and its relationship to acquisition costs6:00 - Using Shopify's customer cohort analysis for metric calculation9:59 - Limitations and practical applications of these metrics👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
How to Use Flowboost Labelizer
Flowboost Labelizer allows you to have different labels based on the performance of your products. Instead of manually moving your product, you can assign custom labels and automatically move products across all your campaigns.Watch this video to learn how to automate product segmentation, improve ROAS, and gain more control over your campaigns. Our Senior Google Ads Strategist Colby Doyle dives deep into the ins and outs of Flowboost Labelizer.- How Flowboost Labelizer works and how to set it up for your campaigns- Discover strategies for using performance indexes to optimize your Shopping campaigns- Master the art of using custom labels for seasonal collections and more- Hear our experts discuss their experiences and best practices for using Flowboost Labelizer0:00 - Introduction 3:00 - Setting up the script6:30 - How to use performance indexes11:00 - Using additional custom labels for further product segmentation17:00 - Best practices for using Flowboost Labelizer 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
When and How to Set Up Seasonality Bid Adjustments in Google Ads
Seasonality bid adjustments are used to account for expected changes in conversion rates during specific time periods, like sales or holidays. Making bid adjustments allow you to tell the algorithm to expect changes in performance, so it can adjust bidding strategies accordingly. Without proper adjustments, you might miss opportunities during high-converting periods or waste budget during low-converting periods.In this video, our Specialists Manager, Glen Wilson, shows you when and how to handle seasonal fluctuations in ad performance by setting up your bid adjustments in Google Ads.0:00 - Introduction1:57 - How to create a seasonal bid adjustment in Google Ads5:25 - Setting up a bid adjustment for an expected increase 7:48 - Creating a bid adjustment for an expected decrease👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
Meta Ads: Top, Middle, and Bottom Funnel Strategies
Need actionable advice and best practices for setting up and managing Meta Ads campaigns? Watch this video to discover tips for running more effective Meta Ads (Facebook) campaigns, particularly focusing on top, middle, and bottom funnel approaches. In this video, one of our Meta Ads Account Managers, Jonathan Paquin, talks about:- Why going for conversions right off the bat might be your best bet- How Meta's AI is secretly moving people through your funnel (even when you don't know it!)- The smart way to test your creatives without burning through your remarketing audience- Sneaky pitfalls to avoid when structuring your campaigns 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/00:00 - Introduction01:38 - Meta's AI and data capabilities03:44 - Creative testing strategies05:34 - Pitfalls of traditional funnel strategies👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Google and Meta Ads: Strategy Overview
Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This video provides valuable insights into creating a cohesive cross-platform advertising strategy.In this video, one of our Meta Account Managers, Jonathan Paquin, talks about:- The key differences between Google and Meta advertising- Understanding the marketing funnel: Top, Middle, and Bottom- Strategies for aligning ad content across platforms- Leveraging the strengths of each platform- Tips for optimizing campaigns based on performance data- Approaches for different client scenarios👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 00:13 - Introduction 01:15 - Differences between Meta and Google ads02:13 - Meta's user information and targeting capabilities03:05 - Meta's suitability for certain products and services03:40 - Social proof and engagement on Meta04:12 - Visual aspects and brand storytelling on Meta05:08 - Targeting capabilities comparison05:38 - Market readiness and funnel stages recap06:11 - Strategy for aligning Google and Meta ads👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
How to Get Optimal CPCs for Your Search Campaign
Struggling to get clicks at a reasonable price? We get it. Finding the optimal cost per click (CPC) for your Search campaigns can be challenging. There are a lot of factors that can stop you from getting low CPCs: high competition, limited keyword relevance, low quality score. Not to mention, Google is always maximizing their revenue, which influences your campaign performance. In this video, John Moran, Glen Wilson, and Usama Khan discuss the strategies you can use to find the “sweet spot” and get low, cheap clicks while maximizing your ad spend efficiency. 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC and digital marketing agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current...
How to Develop Your Own Prompts Using ChatGPT
Want to improve your product descriptions and titles? Learn how to craft effective prompts that guide AI in producing your desired output. In this video, Glen Wilson talks about various strategies on how to develop your own prompts, including:- Using more advanced AI models- Refining prompts- Employing markdown in prompts- Developing specific rules for content generation (e.g., avoiding category repetition in titles)- Creating specialized GPTs for different types of marketing content💡 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 0:30 - Intro1:26 - Model comparison 2:00 - Challenges with content length and sentiment3:32 - Introduction to using markdown in prompts6:25 - Creating specialized GPTs for various content types👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
The New Attribution
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, joins our Google Ads Strategist, Caden Thompson, to explore the concept of incrementality testing and its growing importance in modern marketing attribution.In this video, Nathan and Caden discuss why traditional attribution models are becoming less reliable and how incrementality testing can provide a more accurate picture of marketing effectiveness. They share insights on conducting these tests, including considerations for budget changes, geo-targeting strategies, and the importance of benchmarking.Whether you're grappling with attribution challenges or simply seeking to expand your marketing knowledge, this dialogue between Nathan and Caden offers a nuanced look at an increasingly crucial aspect of digital marketing strategy.0:00 - Introduction and the importance of incrementality testing3:38 - Benchmarking and geo-targeting strategies8:04 - Structuring and timing incrementality tests12:18 - Understanding true incrementality in profit14:25 - Early signals and engagement metricsConnect with Nathan and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...
3 Amazing New vs. Return Customer Reports in Shopify
Want to truly understand your new and returning customer behavior in Shopify? In this episode, Frank Schaefer, one of our dedicated Account Managers, shares his three favorite reports for diving deep into these critical metrics.Connect with Frank Schaefer on LinkedIn: / frankjschaefer 1. First-Time vs Returning Customer Sales (default report)This report is always one of the cornerstones of my marketing efforts. You need to know the number of new customers you're acquiring to calculate important metrics like CAC and determine the success of your paid ads.↳ In the Shopify dashboard, click on 'Analytics' and then the sub tab 'Reports'. In the bar to filter reports, type in first-time and you'll see this report show up.2. AOV by Customer Type (custom report)Ever wondered what the buying habits of your first-time vs. returning customers look like? This report will give you a TON of insights. One of my clients (pictured below) has a new customer AOV that's almost 2x their return customer AOV.↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. I start here simply because I like this base template. From here, click on the column button and tick the box next to 'average order value', 'customer type', 'customers', 'average units ordered', and anything else you'd like. Then, click 'save as' to come back later!3. Customer Type by Sales Channel (custom report)One of my clients sells online and in their retail store. They were experiencing a decline of new customers and we couldn't pinpoint whether it stemmed from a decline in online or retail.Thus, this report was born that gives you a breakdown of new vs. returning customers for each of your sales channels.↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. From here, click on the column button and tick the box next to 'customer type' and 'customers'. Viola! You can now see the breakdown of customer type by sales channel. Don't forget to hit save.If you've ever struggled to piece together the full story of how new and returning customers differ for your Shopify store, this episode has the solutions you need. 00:00 Intro00:31 - Default New vs Returning Customer Report04:18 - New vs Returning Customer Average Order Value (AOV) Report08:10 - New vs Returning Customers by Sales Channel Report09:51 - Filtering and Saving Reports<a...
How to Analyze PMax Data and Asset Groups (Mike Rhodes' Script)
Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work.Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode. 00:00 - Introduction01:07 - Systematic approach to Performance Max optimization02:28 - Leveraging granular data for insights03:35 - Asset group structuring and keyword themes10:35 - Optimization tactics and testing11:14 - Analyzing performance trends and improvements👉 Mike Rhodes free scripts: https://mikerhodes.circle.so/c/free-s...👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Google Ads Strategy When Taking Over a Failing Campaign Part 2
John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore. Aside from recommending some campaign settings to be adjusted, John also emphasizes the key performance indicators (KPIs) Google Ads managers should focus on when evaluating campaign success. He also touches on the importance of understanding client activities on other platforms like Meta and their potential impact on campaign performance and attribution. Listen to this episode to learn more about John's approach when taking over a failing Google Ads campaign.Watch Part 1 here if you haven’t seen it yet: • ⚠️ Google Ads Strategy When Taking Ov... Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping: • 💣 Google Ads Guide on How to Switch F... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight
Google Ads Strategy When Taking Over a Failing Campaign Part 1
John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. Listen to this episode as he thoroughly examines the campaign's performance and suggests ways to turn it around.In the first part of this two-part series, he shares the actions Google Ads strategists or managers should take when taking over an account. He assesses the account metrics and strategies applied to the campaigns. He then suggests strategies to improve performance and emphasizes the importance of generating demand. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos: 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping: • 💣 Google Ads Guide on How to Switch F... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
Julia Koorey Talks About Cable Bullet's 85% Lead Increase YOY With Google Ads
Regina Bellows, Director of StarterPPC, interviews Julia Koorey, Marketing Manager of Cable Bullet, as they talk about Cable Bullet’s massive growth with Solutions 8.In this episode Julia shares how Cable Bullet saw significant improvements in lead generation and cost efficiency with Solutions 8's help managing Google Ads—specifically, an 85% lead increase and a 35% lower cost per lead. She shares how her journey with Solutions 8 started and how their success has opened doors for continuous scaling. Listen to this episode to learn more about this Cable Bullet’s growth and how Solutions 8 can help you grow as well.Cable Bullet: https://www.cablebullet.com/00:00 Intro0:30 Reaching 85% Lead Increase With Google Ads02:19 About Cable Bullet04:39 Cable Bullet's situation before hiring Solutions 86:05 Lowering the Cost Per Lead by 35%9:33 Overwhelming lead generation12:15 Future plans and continuous scaling 15:04 Why you should hire Solutions 8👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/...
Deep Dive Into Contribution Margin and Why It's Important in Marketing
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:What contribution margin isThe three types of contribution margin and which one to track for eCommerceMethods for tracking contribution marginThe relationship between contribution margin and other KPIsConnect with Nathan Perdriau and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast Related videos:🔥 The Move to a One-Click World and How It’s Changing the Agency Space: • 🔥 The Move to a One-Click World and H... 0:00 Intro0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing1:55 What is contribution margin?5:33 How to start if you have a lot of products12:10 Methods for tracking contribution margin<a href="https://www.youtube.com/watch?v=kI_9v_q2BLM&t=796s"...
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2
John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more. Listen to this episode to learn more about Edgemesh and how you can use it for your Google Ads success.Watch Part 1 here: 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1: • 🚀 How to Use Edgemesh to Analyze and ... Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro 0:26 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 24:08 Using leading indicators👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
Unlocking Google Ads Success: The Journey to Doubling Revenue - Descript
John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💸 Google Ads Problem: Low Sales Volume of Luxury Products: • 💸 Google Ads Problem: Low Sales Volum... 0:00 Intro0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts6:50 Decline in new customers 13:27 Strategies recommended by John👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...