The Corporate Escapee

Today's topic is 5 Things You Can Do Today To 3X Your Income. These five tips will help create more freedom and flexibility in your life.

Today I'm talking with Michael Schein, author of The Hype Handbook. In this conversation we talk about the contrarian and counter-cultural way to get attention for yourself and your business without being a marketer.

Today I'm talking with Bronson Ma, the owner of Bronson Ma Creative. His agency is 19 years strong and I want to find out how he thinks about getting clients and keeping clients.

The audience has spoken! I've been hearing from listeners that the focus of late on helping service-based freelancers and contractors stop fighting the money for time battle is really hitting home. So, I'm doubling down on it. I recorded this short update about the new direction for the pod.

Connect with Faheem:LinkedIn: https://www.linkedin.com/in/faheemmoosa/Twitter: https://twitter.com/faheemmoosaConnect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/Website: https://dianamitchell.me/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/Website: https://dianamitchell.me/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/Website: https://dianamitchell.me/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/Website: https://dianamitchell.me/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Kati:LinkedIn: https://www.linkedin.com/in/katiryanWeb site: https://www.apositiveadventure.com/Instagram: https://www.instagram.com/katiryanConnect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Nicole:LinkedIn: https://www.linkedin.com/in/nicolewoodalv/Web site: https://alvcoaching.com/Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Rafer:Website: https://weigelmediagroup.com/team/Twitter: https://twitter.com/RaferWeigelLinkedIn: https://www.linkedin.com/in/rafer-weigel-mediaman/Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Mike:LinkTree: https://linktr.ee/mikedicioccioConnect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Episode Resources:Flippa - Buy and Sell Online Marketplaces, Apps and WebsitesFE International - Professional M&A AdvisorMicroaquire - Startup Acquisition MarketplaceDesignJoy.co - Brett William's Agency of OneConnect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Episode Resources:Flippa - Buy and Sell Online Marketplaces, Apps and WebsitesFE International - Professional M&A AdvisorMicroaquire - Startup Acquisition MarketplaceConnect with Brian:Twitter: https://twitter.com/CasJamPodcast: Bootstrapped Web Company: https://zipmessage.com/LinkedIn: https://www.linkedin.com/in/briancasel Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Books mentioned:Essentialism by Greg McKeown Deep Work by Cal NewportSo Good They Can't Ignore You by Cal Newport A World Without Email by Cal Newport Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana: LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/

If there’s a perfect time to start a business, it’s in this new normal when everyone’s set on an almost equal footing with everything else going digital. But how do you make sure that the business you’ll be building has got what it takes to reach the ultimate $10 million dollar goal? Today, I sat down with Steve Hoffman, a.k.a Captain Hoff, CEO of Founders Space, a worldwide innovation hub for entrepreneurs, businesses, and investors with more than 50 partners in 22 countries. Be it growing a startup through bootstrapping or venture capital, you name it, Steve has done it. So hit the play button now to not miss this chance of learning from this Captain Hoff. We’ll talk about:Introduction [00:00]The role of ideas in starting a business in 2022 [03:45]Need-to-haves vs. want-to-haves: Coming up with the perfect product [10:06]How having the right team is the key to reaching the $10 million mark [14:27]Why you should set strict guidelines in doing business [16:31]The value of having returning customers [21:54]Taking advantage of the opportunity of selling a platform [27:09]How do you make a platform more interactive and more valuable [33:38]Steve’s take on bootstrapping and getting a venture capital [34:55]Resource Links:Brett Trainor Website (https://bretttrainor.com/)Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)About Our Guest:Steve Hoffman, a.k.a. Captain Hoff, is the Chairman and CEO of Founders Space, a worldwide innovation hub for entrepreneurs, businesses, and investors with more than 50 partners in 22 countries.Hoffman is a venture capitalist, the founder of three venture-backed and two bootstrapped businesses, and the author of numerous award-winning books. "Make Elephants Fly", "Surviving a Startup", and "The Five Forces" are among them. Connect with Steve Hoffman:Website https://www.foundersspace.com/LinkedIn https://www.linkedin.com/in/foundersspace/Podcasts https://www.foundersspace.com/s/ https://www.foundersspace.com/m/Books by Steve Hoffman:Surviving a Startup http://SurvivingAStartup.comMake Elephants Fly http://MakeElephantsFly.comThe Five Forces that Change Everything http://TheFiveForces.comConnect with me and learn more about growing your business:Email: [email protected]: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

The challenge of getting stuck in the growing stage is one that many business owners face. But what most of owners and founders don’t know is that there’s actually a swarm of opportunities for growth out there that they are missing out on. Today, we’re going to explore those opportunities with Leading SMB Growth Expert Michael Haynes as we talk about common growth hindrances in 2022 and how to address them. Do you find it difficult to adjust your B2B business tactics? If yes, then this episode is definitely for you. We’ll talk about: Introduction [00:00] What your areas of focus for growth in 2022 should be [04:49] Michael’s A.I.R. concept and the issue of content overload [08:09] The best approach to determining your biggest growth opportunities [10:07] How you can conduct an effective customer research [12:30] Building a sense of community to connect with your prospects [16:03] Integrating collaboration and co-creation into your growth strategy [19:38] Catering to the needs of every participant in the buying group [27:57] How to reframe your selling process to address your buyers’ needs [30:17] Skill sets that you need to execute your growth strategies effectively [36:59] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Past Episodes with Michael Haynes: Episode 8. Listen, Innovate, Grow- A Blueprint for Acquiring Business Customers with Michael Haynes (https://bretttrainor.com/2019/08/10/listen-innovate-grow-a-blueprint-for-acquiring-business-customers-with-michael-haynes/) Episode 72. Refocus, Reignite, and Rise: Jumpstarting Growth in 2020 with B2B SMB / SME Adviser Michael Haynes (https://bretttrainor.com/2020/10/13/refocus-reignite-and-rise-jumpstarting-growth-in-2020-with-best-selling-author-michael-haynes/) Episode 120. Growing a B2B Business in 2021 with Top SMB Expert Michael Haynes (https://bretttrainor.com/2021/09/14/podcast-ep-120-growing-a-b2b-business-in-2021-with-top-smb-expert-michael-haynes/) Books Mentioned: Listen, Innovate, Grow by Michael Haynes and Gareth Chandler (https://www.amazon.com/Listen-Innovate-Grow-Guidebook-Businesses/dp/0646988557) About Our Guest: Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow with over 20 years of experience working with firms ranging from micro-businesses to large corporations in Australia and Canada to develop and implement customer strategies and programs that help them expand their businesses. Connect with Michael Haynes: Website (https://listeninnovategrow.com/) LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/ Connect with me and learn more about growing your business: Email: [email protected] LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

We talk a lot on this podcast about business strategies and tactics but not very often about the personal side which includes wellness, physical health, and especially mindset. So today, we’re having Teresa Buruni, founder and CEO of Less Fear More Flow, who helps entrepreneurs and business owners with their personal transformation, mindset, wellness to unlock their true potential. Teresa shares tips on how we can preserve our wellness so we never get lost amidst burnout while achieving our goals for our businesses. This episode is a breath of fresh air and will surely enlighten you on how to attain the freedom you’re aiming for through your business so hit the play button now! We talk about: Introduction [00:00] Entrepreneurs’ DONTs that need to be reevaluated [04:12] To have your sleep in one go or to break it down in periods? [07:36] 45 minutes of laser focus and 45 minutes of break outside [09:59] Finding balance through different types of meditation [13:41] Bearing in mind that your bed is for resting [17:37] Why you don’t have to work 7 days a week [21:36] The role of mindset in entrepreneurship [26:24] The challenge of reversing the programming set unto us [32:11] How you can deal with imposter syndrome [36:02] Tips on dealing with the pressures brought by industrialization [41:02] Going through the motions and enjoying the process of growing [48:24] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Books mentioned: Three Simple Steps by Trevor Blake https://www.amazon.com/Three-Simple-Steps-Success-Business/dp/1936661713 Episodes mentioned: Episode 141 with Paul Shirley https://bretttrainor.com/2022/02/08/podcast-ep-141-the-difference-between-average-and-elite-with-former-nba-player-best-selling-author-paul-shirley/ About Our Guest: Teresa Bruni is a deeply committed Healer and Spiritual Warrior who helps people overcome difficulties that keep them from enjoying their lives to the fullest. Teresa is also the founder of Less Fear, More Flow LLC and The 2020 Resilience Journal Project, as well as a #1 International Best Selling Author, speaker, and author. She is a natural instructor who thinks that our thoughts are the only limit to our potential. Connect with Teresa Bruni: Website https://www.teresabruni.com/ LinkedIn: https://www.linkedin.com/in/teresabrunithehealer/ Connect with me and learn more about growing your business: Email: [email protected] LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers. Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn. Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content. Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now! We talk about: Introduction [00:00] The current landscape of digital marketing for small businesses [03:38] Dealing with the changes in buyer expectations [07:14] How ABM helps businesses in 6 different ways [10:17] Are you in front of the right audience? [17:34] How to have a targetted marketing if you’re under $10 million [21:43] Coming up with content that connects with your target clients [26:02] One of the most compelling reasons for doing ABM [31:38] Jeff’s pro tips on getting started with ABM [33:58] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) About Our Guest: Jeff MacGurn is the COO of BusinessOnline where he works with clients to give strategic consultation on their digital marketing initiatives, specializing on Account-based Marketing. Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft are just a few of the Fortune 500 and Global 1000 companies Jeff has worked with. Connect with Jeff MacGurn: Website https://www.businessol.com/ LinkedIn: https://www.linkedin.com/in/jeffmacgurn/ https://www.linkedin.com/company/bolagency/ Connect with me and learn more about growing your business: Email: [email protected] LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.