The Corporate Escapee

This special episode is a recording of a LinkedIn live session called Quitting Your Day Job. This is part of John Arms’s Fractional Revolution Podcast. In this episode we talk about the how and why to quit your day job. If you are trapped and need a way out, take a wander through today's podcast with my guests Terra Fletcher, FCMO and speaker, and Brett Trainor, host of The Corporate Escapee.Links to the original:https://podcasters.spotify.com/pod/show/johnarms/episodes/Quitting-your-day-job-e2et7k7SummaryThe conversation explores the reasons for quitting a day job and the opportunities in the fractional revolution. It emphasizes the importance of mindset and commitment in making the transition. The conversation also discusses the other side of quitting a day job and the benefits of self-determination and flexibility. The conversation covers various topics related to quitting a day job and transitioning to independent work. The chapters explore financial planning, time management, the value of time and prioritization, working smarter, defining what you want, the second half of life and wisdom, ageism and the value of experience, setting goals and planning, the impact of work stress on health, the benefits of independent work, open communication and financial planning, and creating a self-determined life. The conversation also provides resources for those interested in quitting their day job.TakeawaysQuitting a day job can provide more freedom, flexibility, and fulfillment.The corporate path may not always align with personal goals and values.The fractional revolution offers opportunities for specialization and remote work.Having a plan and a positive mindset are crucial for success.The other side of quitting a day job can bring a sense of purpose and control over one's life. Meet with a financial advisor and accountant to understand your financial obligations and how to manage your finances as an independent worker.Read 'Free to Focus' by Michael Hyatt for guidance on time management and prioritization.Reflect on what is truly important to you and define your goals.Consider the wisdom and experience you have gained over time and how it can be valuable in your independent work.Openly communicate with your personal stakeholders, such as family members, about your plans and involve them in financial discussions.Educate yourself and seek resources, such as books, podcasts, and conferences, to support your transition to independent work.

SummaryIn this episode, Brett Trainor interviews Laura Lynch, a certified financial planner and founder of the Tiny House Advisor. They discuss Laura's escapee journey from corporate life and her transition to financial advising. They also explore the concept of tiny living and its financial implications. Laura emphasizes the importance of aligning work with personal values and redefining retirement based on individual goals and fulfillment. They also touch on the benefits of renting versus buying a home and the need for financial planning as a couple. Overall, the conversation provides valuable insights for corporate escapees looking to make a change and live a more fulfilling life.TakeawaysAlign your work with your personal values to find fulfillment and create a lifestyle that suits you.Consider the financial implications of tiny living and explore options like renting versus buying a home.Redefine retirement based on your own goals and desires, focusing on autonomy and choice in how you spend your time.Engage in financial planning as a couple to ensure both partners are empowered and on the same page.Chapters00:00 Introduction00:39 Laura's Work and Background02:07 Laura's Escapee Journey05:02 Motivation to Make the Change06:18 Transitioning to Tiny Homes08:30 Preparing for the Transition10:17 Starting Laura's Own Business12:46 Financial Considerations for Corporate Escapees13:41 Mindset Shift and Runway Planning15:42 Crafting Work Around Values17:21 Redefining Retirement20:00 Realistic Understanding of Retirement Savings23:28 Financial Planning as a Couple25:39 Aligning Work with Personal Values27:00 Taking a Sabbatical and Renting vs. Buying30:47 Exploring Tiny Living36:08 Conclusion

On this special episode is my conversation with Matthew Mottola on the Human Cloud podcast. They were kind enough to let me share it with my audience. If you are interested in the freelance future, especially at the enterprise level, this podcast is for you. They also have a ton of great content: https://humancloud.work/industry-insights/ Episode SummaryIn this conversation, Brett Trainor discusses his journey into fractional work and the opportunities it presents. He highlights the benefits of fractional work, such as flexibility and the ability to work with multiple clients. He also emphasizes the importance of networking and focusing on a specific problem or industry to build a healthy pipeline. Trainor believes that fractional work is the future of work, as it allows companies to access specialized talent and build scalable organizations. In this conversation, Brett Trainor discusses the importance of retaining senior leadership and the value of fractional work arrangements. He emphasizes the need to retain knowledge and training when senior leaders leave, rather than experiencing a sudden drop in performance. Brett shares his favorite book, 'Who Not How,' which highlights the importance of focusing on finding the right people to solve problems rather than getting caught up in the 'how' of doing things. He also reveals his favorite animal, the dolphin, and explains why he admires their intelligence and carefree nature. Listeners can connect with Brett on LinkedIn or visit his website for more information.TakeawaysFractional work offers flexibility and the ability to work with multiple clients.Networking and focusing on a specific problem or industry are key to building a healthy pipeline.Fractional work is the future of work, allowing companies to access specialized talent and build scalable organizations.

SummaryIn this episode, Brett Trainor interviews Michael Easter, author of 'The Comfort Crisis.' They discuss the importance of discomfort and challenging environments for personal growth and health. Michael shares his journey in the Arctic and how it made him realize the impact of comfort on modern life. They also explore the benefits of challenging oneself mentally and physically, the impact of mortality on decision-making, and the truth about fad diets and nutrition. Additionally, they discuss the benefits of rucking and spending time outdoors. Michael recommends finding ways to be grateful as a daily practice. The conversation explores the idea of appreciating what we have and being grateful for the improvements in our lives over time. It emphasizes the importance of recognizing the abundance and advantages we enjoy in the present moment. The guest shares his personal experience of how gratitude has made his life better and encourages listeners to savor every moment. The conversation also mentions the book 'The Comfort Crisis' and provides information on where to find more content from the guest.TakeawaysEmbracing discomfort and challenging environments can lead to personal growth and improved health.Challenging oneself mentally and physically can lead to a shift in mindset and reframing of fear.The rise of comfort in modern life has disconnected us from the discomforts that are important for our health and happiness.Reflecting on mortality can help prioritize what is truly important in life.Fad diets often focus on eliminating certain foods, but the key to nutrition is finding a balance and being mindful of calorie intake.Rucking, or walking with a weighted backpack, can provide endurance and strength benefits without the high injury rate of running.Spending time outdoors and connecting with nature has numerous mental and physical health benefits.Finding ways to be grateful on a daily basis can improve overall well-being and perspective.Chapters00:00Introduction to Michael Easter and The Comfort Crisis06:10The Importance of Discomfort and Challenging Environments09:31The Mental and Physical Benefits of Challenging Yourself17:18The Impact of Comfort on Mental Health25:37The Importance of Reflecting on Mortality30:03The Truth About Fad Diets and Nutrition36:08The Benefits of Rucking and Outdoor Fitness43:25The Importance of Spending Time Outdoors43:51Recommendation: Find Ways to Be Grateful43:52Appreciating What We Have

Today is a special episodeI was recently a guest on Laura Lynch’s Less House More Moola Podcast. We have a lot of synergies Focused on Helping GenXers find and build their best lives. She was kind enough to let me share this as an episode on my podcast. It is not often where I get to share my journey from the 9-5 grind to a corporate escapee and discuss the mission of helping other GenXers break free from corporate.Episode OverviewThis conversation explores the challenges faced by GenXers and the opportunities for them to create a fulfilling and independent life. It discusses the importance of defining what you want and designing your life around it. The conversation also highlights the value of expertise-based businesses and the future of work. It emphasizes the need for confidence, courage, and a support group when going solo. Additionally, it explores the alignment of tiny living with GenX values and the financial challenges and family needs that GenXers face. The conversation concludes by discussing how to determine if going solo is a good idea. In this conversation, Brett Trainor discusses the importance of creating a fulfilling next chapter in life. He emphasizes the need to move away from the traditional retirement age mindset and instead focus on finding what truly lights you up. Brett shares his own journey of starting a podcast and how it has energized him. He encourages listeners to explore their passions and create something meaningful out of nothing.TakeawaysDefine what you want in life and design your work around it.Build confidence and courage to go solo.Embrace the opportunities of expertise-based businesses.Consider the financial challenges and family needs when going solo.Align your housing with your values and financial situation. Move away from the traditional retirement age mindset and focus on finding what truly lights you up.Creating a fulfilling next chapter in life involves exploring your passions and creating something meaningful.Starting a podcast or pursuing a solo business can provide new opportunities and energize you.We are fortunate to live in a time where pursuing our passions and designing a life aligned with our values is more possible than ever.

In this episode, Brett Trainor discusses the importance of finding balance and planning for the future. He provides tools and frameworks to help listeners assess their current life balance, allocate their time effectively, and identify their goals and desires. By following these steps, individuals can work towards a more fulfilling and purpose-driven life outside of the corporate world.TakeawaysFinding balance in life is crucial for overall well-being and happiness.Assessing your current life balance and identifying areas for improvement can help you prioritize what's important to you.Allocating your time effectively can ensure that you are spending enough time on the things that matter most to you.Identifying your goals and desires is essential for creating a fulfilling and purpose-driven life.Chapters00:00 Introduction: What's Next?02:25 Step 1: Finding Your Life Balance Score09:28 Step 2: Time Allocation11:55 Step 3: Identifying What You Really Want15:36 Conclusion: Setting the Foundation

In this conversation, Dennis Geelen shares his journey from corporate to solopreneurship and provides valuable insights for aspiring entrepreneurs. He discusses the challenges of leaving corporate, the importance of building credibility, and the process of refining your offer. Dennis also emphasizes the need to learn how to sell and the importance of building an audience. Finally, he highlights the benefits of creating additional revenue streams to complement your high-ticket offerings. In this conversation, Brett Trainor and Dennis Geelen discuss the importance of exploring different revenue streams and staying close to your core expertise when transitioning from corporate to entrepreneurship. They emphasize the value of making small bets and testing various opportunities to find what works best for you. Additionally, they highlight the Pareto principle and the concept of surface area for luck, where accidental success stories can lead to new opportunities.TakeawaysTransitioning from corporate to solopreneurship requires careful planning and a willingness to take risks.Building credibility is crucial for success as a solopreneur, and testimonials are a valuable tool for establishing trust.Refining your offer and pricing it appropriately is essential for attracting the right clients and maximizing your revenue.Learning how to sell effectively is a key skill for solopreneurs, and focusing on problem-solving rather than traditional sales tactics can lead to better results.Building an audience is a long-term strategy that should be pursued after establishing your high-ticket offering and understanding your target market.Creating additional revenue streams, such as books, courses, or downloads, can provide additional income and leverage your expertise. When transitioning from corporate to entrepreneurship, explore different revenue streams that leverage your expertise.Make small bets and test various opportunities to find what works best for you.Stay close to your core expertise and avoid expanding into unrelated niches.Embrace the Pareto principle and focus on the 20% of efforts that yield 80% of the results.Chapters00:00 Introduction and Background05:15 Becoming a Solopreneur08:14 The Journey to Writing Books11:58 The Challenges of Leaving Corporate16:03 The Six Steps to Success25:48 Learning to Sell31:24 Building an Audience33:52 Creating Additional Revenue Streams34:33 Exploring Different Revenue Streams38:23 Surface Area for Luck

In this episode, Brett Trainor outlines a 10-step plan to transition from corporate to starting your own business. The plan covers defining your life vision, taking inventory of your skills and experience, identifying the core problem you want to solve, defining your ideal customer, choosing your business model, crafting your first offer, developing your messaging and positioning, leveraging your network, iterating based on feedback, and celebrating your new beginning.TakeawaysDefine your life vision and architect the next stage for yourself.Take an inventory of your skills and experience to highlight where you want to spend your time.Identify the core problem you want to solve and define your ideal customer.Choose your business model and craft your first offer.Develop your messaging and positioning, leverage your network, iterate based on feedback, and celebrate your new beginning.Chapters00:00Step 1: Define Your Life Vision01:53Step 2: Take an Inventory of Your Skills and Experience03:21Step 3: Identify the Core Problem You Want to Solve04:50Step 4: Define Your Ideal Customer05:45Step 5: Choose Your Business Model06:41Step 6: Craft Your First Offer08:08Step 7: Develop Your Messaging and Positioning09:37Step 8: Leverage Your Network11:01Step 9: Iterate Based on Feedback13:25Step 10: Celebrate Your New Beginning

In this conversation, Jon Younger discusses the future of work and the rise of freelancing and gig work. He explains the difference between freelancers and gigsters, and the growth of the freelance economy. Jon also shares the four phases of early freelancing and the challenges individuals face when transitioning to freelancing. He discusses how enterprises are starting to think about freelancers and the importance of workforce architecture. Jon emphasizes the need for companies to adapt to the changing landscape of work and the opportunities that freelancers bring. He also provides insights on finding opportunities on freelance platforms. In this conversation, Brett Trainor and Jon Younger discuss various aspects of freelancing and entrepreneurship. They explore the importance of reframing sales as problem-solving and how to effectively ask for the business. They also emphasize the value of taking action and building a business, even without prior experience or talent. The conversation concludes with closing remarks and the possibility of future updates on the freelance world.Jon’s Bio: As the “Godfather of the freelance economy”, Jon has been the leading voice for the freelance revolution through his Forbes column, advising, and research with the University of Toronto. A former Head of HR and Chief Talent, Jon is the go to for every marketplace executive. TakeawaysThe freelance economy is growing rapidly, with millions of people working as freelancers or gigsters.Transitioning to freelancing requires careful planning and consideration of income volatility, benefits, and the potential for loneliness.Enterprises need to rethink how they resource their operations and build a flexible, impermanent workforce.Freelancers should focus on their unique skills and problem-solving abilities to stand out in the market.Freelancers can find opportunities on freelance platforms, but it's important to differentiate oneself and solve specific problems. Sales should be reframed as problem-solving, focusing on the importance of solving the client's problem rather than selling features and benefits.To convert conversations into clients, it is crucial to learn how to ask for the business and confidently state the price.Taking action is key to success in freelancing and entrepreneurship, as many people hesitate or do not take any action at all.Building a successful business does not necessarily require talent or experience, but rather a willingness to try and learn from the process.Chapters00:00 Introduction and Background03:00 Defining Freelance and Gig Work07:00 The Growth of Freelancing10:00 The Shift from Employment to Freelancing15:00 The Phases of Early Freelancing18:00 The Future of Work for Enterprises25:00 The Challenges for Enterprises in Working with Freelancers32:00 The Rise of Fractional and Interim Work40:00 The Changing Landscape of Work45:00 Finding Opportunities on Freelance Platforms46:01 Reframing Sales as Problem Solving47:16 Asking for the Business48:31 Taking Action and Building a Business49:37 Closing Remarks and Future UpdatesLinks:Jon Younger LinkedIn: https://www.linkedin.com/in/jon-younger-phd-57a41455/ The Human Cloud: https://humancloud.work/

In this episode, Brett Trainor discusses the concept of going solo and leveraging corporate experience to start a solo business. He explains that going solo does not necessarily mean starting a completely new venture, but rather using existing skills and expertise to offer services to organizations. Brett explores different paths to leverage skills, such as fractional leadership, consulting, advising, and skills as a service. He highlights the potential for success and financial control in a solo business, as well as the challenges of time management and adjusting to a new work structure. Brett encourages listeners to test the solo business model with low risk and emphasizes future opportunities for collaboration.TakeawaysGoing solo means leveraging corporate experience to offer services to organizations.Different paths to leverage skills include fractional leadership, consulting, advising, and skills as a service.A solo business offers the potential for financial success and control.Challenges of going solo include time management and adjusting to a new work structure.Testing the solo business model can be done with low risk.Future opportunities for collaboration and partnership exist in the solo business space.Chapters00:00 Introduction: What Does Going Solo Mean?02:21 Who Can Benefit from Going Solo?04:39 Different Paths to Leverage Skills08:25 Potential for Success and Financial Control11:20 Challenges of Going Solo14:38 Low Risk and Testing the Solo Business18:16 Future Opportunities and Collaboration18:46 Conclusion

SummaryIn this episode, Emma Terrazas, a health and life coach, discusses the importance of personal wellbeing and how to create a healthier lifestyle. She emphasizes the need for personalized approaches to nutrition and exercise, as well as the impact of COVID-19 on health. Emma also highlights the mental aspect of health and wellness, encouraging individuals to reframe their mindset and embrace a multi-passionate life. She provides practical tips for getting started and emphasizes the importance of taking small steps and having fun along the way.TakeawaysPersonal wellbeing is an essential aspect of success and happiness.Creating a healthier lifestyle involves personalized approaches to nutrition and exercise.The COVID-19 pandemic has had a significant impact on health and wellness.The mental aspect of health is crucial, and reframing mindset is important for long-term success.Taking small steps and having fun are key to sustainable health and wellness.Chapters00:00 Introduction00:30 The Importance of Personal Wellbeing01:19 Creating a Healthier Lifestyle02:23 Common Mistakes in Health and Wellness03:14 The Impact of COVID-19 on Health04:45 The Role of Nutrition in Health05:34 Balancing Work and Health08:02 Tracking and Adjusting Nutrition09:32 Getting Started with Exercise13:11 The Mental Aspect of Health and Wellness18:20 Embracing a Multi-Passionate Life24:18 Reframing Mental Approaches28:14 Taking Small Steps and Having Fun31:58 Emma's Next: Living and Working RemotelyLinks to Emma's Socials:LinkedIn: https://www.linkedin.com/in/emma-terrazas-3a383298/Website: https://emmaterrazas.com/IG: https://www.instagram.com/emma_terrazas/

In this conversation, Kate Ladon discusses the power of personal branding on LinkedIn and shares insights and best practices for building a successful personal brand. She emphasizes the importance of consistency and authenticity in content creation and highlights the value of targeting specific audiences and addressing their unique challenges. Kate also discusses the evolution of LinkedIn as a platform and its focus on empowering creators. She provides tips for optimizing LinkedIn profiles and shares the 111 framework for LinkedIn success, which involves targeting one audience with one problem on one platform. The conversation explores the rise of freelancers and solo companies, the importance of personalized content, starting with LinkedIn and foundational content, solving customer problems and building trust, embracing the learning curve and starting today, and the unpredictability of viral content.TakeawaysBuilding a personal brand on LinkedIn takes time and consistency, and success is not achieved overnight.LinkedIn has evolved from a platform focused on careers and recruiting to a platform that empowers creators and thought leaders.Targeting specific audiences and addressing their unique challenges is key to building a successful personal brand on LinkedIn.Video content can be a powerful tool on LinkedIn, especially for those in industries that require strong communication skills.Optimizing your LinkedIn profile, including using a compelling banner image and a clear headline, is essential for attracting and engaging your target audience. The number of freelancers and solo companies is expected to increase in the future, making it important to get ahead of the trend.Personalized content that connects with the audience on a deeper level is more effective than mass-blasted content.LinkedIn is a valuable platform for starting and growing a personal brand, and foundational content is key to success.Customers care more about how you can solve their problems than the structure of your company.It's never too late to start building a personal brand and leveraging social media platforms.The success of content can be unpredictable, so it's important to keep experimenting and not get discouraged.Chapters00:00 Introduction and Background01:05 Kate Ladon Personal Brands03:26 The Reality of Building a Following on LinkedIn04:10 Targeting Specific Audiences on LinkedIn05:22 LinkedIn's Evolution and Adaptation07:07 LinkedIn as a Professional and Positive Platform08:04 Trends and Best Practices on LinkedIn13:42 The Power of Lurkers and Personal Branding15:11 Success Stories on LinkedIn17:07 LinkedIn's Non-Corporate Focus18:15 Content Creation and Personalization20:50 Video Content on LinkedIn23:26 Using Links in LinkedIn Posts25:04 Balancing Personal and Professional Content26:36 Optimizing Your LinkedIn Profile29:41 Creating a LinkedIn Signature35:24 The 111 Framework for LinkedIn Success42:12 Rise of Freelancers and Solo Companies44:14 The Importance of Personalized Content45:33 Starting with LinkedIn and Foundational Content48:43 Solving Customer Problems and Building Trust49:09 Embracing the Learning Curve and Starting Today51:10 The Unpredictability of Viral ContentKait LeDonne Links:https://kait-ledonne.mykajabi.com/https://www.linkedin.com/in/kaitledonne-personalbrandingexpert/

Today we are talking about the future of how to grow a company- I don’t want to call it the future of work but I do think it is the future of growth. I have had guests on the pod talking about virtual assistants, John Arms talking about fractional leadership and today I welcome CEO of Amalga Group Jens GouldJens launched and is running a staff augmentation company that leverages offshore talent. These resources can be a replacement for full time equivalents. If you are a solo business that is ready for some help or a small or mid-size company that is expanding, this solution may be an interesting fitAs you will hear in this podcast Jens shares the benefits, best practices and how to get started.A few of the advantages:They are not employees- Jen’s handles all of the employment logisticsThey are Full time but not a long term commitmentAnd it is roughly 50% of the cost of an FTEI think we will see scenarios quickly where Fractional leaders will partner with companies like Jens to provide turnkey teams into orgs. Amalga Group: https://www.amalgagroup.com/Jens Gould: https://www.linkedin.com/in/jens-erik-gould/

Anne is a former WNBA player and Division 1 Academic and Athletic All-American at Iowa State University. Following a stint in Division I basketball coaching, Anne transitioned into international business focusing in on research and training in the neuroscience and performance psychology fields- mindset is everything!Today she coaches and consults athletes and executives looking to elevate their performance by focusing skills/mindset training development. Anne btw, is also a TV Analyst and Sideline Reporter for Women’s and Men’s Basketball games.She is the host of a great podcast called Get Busy Livin where the conversations focus on a growth mindset and giving back. This episode is 100% focused on the mental side of transitioning into new things ie. Escaping corporate. For those of us with 20-30 years in corporate this mind shift is critical. A couple of key takeaways to listen for:Think bigger and what’s possible and NOT what could go wrongThe power of keeping it simpleAnimal intuition- Lions, Elephants and Sea Turtles - it is spot onShort term vision to drive long term successAnd a lot moreMake sure to listen until the end as this episode was packed from beginning to endLinks:Website: https://www.anneoneil.co/work-with-anne Get Busy Livin’ PodcastAnne’s LinkedInAnne’s TwitterAnne’s Instagram Article: https://community.thriveglobal.com/three-ways-animal-intuition-led-me-to-my-dream-job/

In this conversation, Ethan Beute discusses the role of a Chief Evangelist and the importance of human connection in business. He explains that a Chief Evangelist is the human embodiment of an organization's mission, purpose, values, and point of view. The role involves sales, marketing, customer success, and product, and is often carried out by a founder or a passionate individual within the organization. Beute emphasizes the need for founders to embrace evangelism and communicate their point of view to create a movement around their brand. He also discusses the possibility of fractional Chief Evangelist roles and provides insights into shaping the role within an organization. In this conversation, Brett Trainor and Ethan Beute discuss the importance of maximizing time and making the most of the years ahead. They also explore the power of connecting with customers on a personal level and building trust through authenticity. The conversation highlights the value of storytelling in creating relationships and the significance of being authentic and passionate in one's work. The episode concludes with information on how to connect with Ethan Beute and a closing thought on taking action.TakeawaysA Chief Evangelist is the human embodiment of an organization's mission, purpose, values, and point of view.The role involves sales, marketing, customer success, and product, and is often carried out by a founder or a passionate individual within the organization.Founders should embrace evangelism and communicate their point of view to create a movement around their brand.The role of a Chief Evangelist can be expressed in various ways, such as externally focused, internally focused, or a balance of both.Passion and enthusiasm are key attributes of a successful Chief Evangelist. Maximize the time you have and make the most of the years ahead.Connect with customers on a personal level to build trust and create lasting relationships.Authenticity is key in building trust and connecting with others.Telling stories can help people identify with your experiences and motivations.Chapters00:00 Introduction and Background01:03 The Role of a Chief Evangelist03:11 Defining a Chief Evangelist07:15 The Value of a Chief Evangelist08:36 The Importance of Human Connection12:58 The Role of a Fractional Chief Evangelist15:04 Different Expressions of the Chief Evangelist Role19:01 The Role of a Chief Evangelist in Marketing21:46 Pre-Sale vs Post-Sale Focus25:02 The Chief Evangelist as an Executive Leader28:04 The Importance of Passion and Enthusiasm30:01 Evangelizing the Problem, Not the Product35:06 Building a Point of View41:41 Motivation to Maximize Time42:05 Connecting with Customers43:03 Building Trust through Authenticity44:01 Telling Stories to Create Relationships45:22 Importance of Authenticity and Passion46:07 Connecting with Ethan Beute47:10 Closing ThoughtsLinks:Ethan Beute LinkedIn: https://www.linkedin.com/in/ethanbeute/Website: https://www.chiefevangelist.com/LinkTree: https://linktr.ee/ethanbeute

Bob Burg Info: https://burg.com/. This link will take you to Bob's content, books and contact informationOne of the benefits of having a podcast is the ability to connect with folks you really want to learn from and have conversations withThis episode of the Hardwired for Growth 2.0 podcast is a great exampleI read the book the Go-Giver on a Saturday and reached out to the author Bob Burg later that night and within in 3 weeks he was a guest on the podcastI wanted to have Bob on to talk specifically of how we as solo business owners could approach and leverage the "Five Laws of Stratospheric Success”:1️⃣ The Law of Value: Success is not about the profits we make, but the value we provide to others. 2️⃣ The Law of Compensation: Our income is determined by how many people we serve and how well we serve them.3️⃣ The Law of Influence: Our influence grows as we prioritize others' interests above our own. 4️⃣ The Law of Authenticity: Authenticity is the most valuable gift we have to offer. 5️⃣ The Law of Receptivity: To effectively give, one must be open to receiving. If you read the book, you will love this interview and if you are unfamiliar with Bob's work this will be a great introGive it a listen and let me know what you think! Details in the comment or just search for the Hardwired for Growth 2.0 podcast on your favorite platform

Welcome to Hardwired for Growth 2.0, the ultimate podcast guiding GenX business owners to 10x their revenue and lives. Host Brett Trainor dives into the revolutionary trend reshaping business and GenX's pivotal role in the solo business model surge. Uncover startling stats: GenX comprises 47.2% of US business owners, with 85% running solo businesses. Discover why GenX leads this movement through experience, tech prowess, independence, meaningful work, and financial stability. Join us as we decode this transformative shift, spotlighted by innovative leaders and a rising solo business landscape. Subscribe, share, and be part of the GenX Revolution!

I am your host, Brett Trainor. Today, I welcome our guest, Evelyn J. Starr. She is an author, and I recently came across her insightful book called Teenage Waste Brand: How Your Brand Can Stop Struggling and Start Scaling. I would also like to mention that she has a fantastic newsletter on this topic which I highly encourage everyone to check out. As we have this conversation, I'm eager to explore more about who she collaborates with today, the types of brands she is helping to shape, and the strategies she is currently advocating. In light of Evelyn's initial comments, it seems she wants to reassure our listeners not to let the challenges of branding send them into panic mode. In essence, she appears to emphasize that success in a service business largely comes down to earning the trust of your customer base.

Welcome back to Hardwired For Growth 2.0! We're excited to unveil our new direction and refocused approach. After exploring a wide range of topics, we've realized that growth-related content truly resonates with our amazing audience – that's you!In this revamped version, we're bringing you even more value. Expect in-depth interviews with industry experts, sharing their actionable strategies and insights on branding, marketing, sales, and other growth-related areas. We believe that learning from the best can accelerate your journey to success.Moreover, I'll be sharing my personal growth journey, including the ups and downs, the trials and errors. By sharing these experiences, we hope to empower you on your own path and help you achieve your revenue and life goals faster than if you were to navigate it alone.Stay tuned for exciting episodes, packed with market insights, practical tips, and thought-provoking discussions. We are committed to being your go-to resource for growth inspiration and education.If you haven't already, hit that subscribe button so you never miss an episode. Join our community of growth enthusiasts and be the first to receive our regular updates.Thank you for your continued support, and let's embark on this journey of growth together!

Today I'm chatting with John Paul Rollert, a Professor of Behavioral Science at Booth School of Business. John Paul's teaching and research focus on the intellectual history of capitalism, the ethics of leadership, and the application of empathy to law, business, and politics. Connect with John Paulhttps://twitter.com/jprollert

JD Gershbein, a LinkedIn specialist, shares insights on leveraging LinkedIn for business development and personal branding. He emphasizes the importance of building a strong LinkedIn profile and engaging with others authentically. JD also discusses the role of improv in business and the challenges of balancing multiple business focuses. He shares his perspective on LinkedIn Live and the impact of AI-generated content on authenticity. In this conversation, JD discusses the importance of content curation and personal branding. He emphasizes the value of curating content that is relevant and valuable to his audience, and how it helps establish his expertise and credibility. JD also highlights the need for content creators to acknowledge when they receive help and suggestions from others. The conversation concludes with a discussion on how to connect with JD on LinkedIn.TakeawaysBuilding a strong LinkedIn profile is essential for making an impact in your career and attracting opportunities.Engaging with others authentically and focusing on their needs rather than selling yourself too soon is key to building meaningful relationships on LinkedIn.Improv skills can be valuable in business, helping with critical thinking, adaptability, and extending conversations.When transitioning from corporate to entrepreneurship, it's important to build relationships, create a strong LinkedIn profile, and be prepared for a gradual transition.LinkedIn Live can be a valuable tool for brand awareness and engaging with your audience, but it requires time and effort to build an audience and make an impact.AI-generated content may pose challenges to authenticity, and it's important to maintain genuine human connections and provide proper attribution for ideas and insights.Chapters00:00Introduction to JD Gershbein03:44Getting Started on LinkedIn08:17Building a LinkedIn Strategy15:34Avoiding Common LinkedIn Mistakes17:20The Role of Improv in Business22:33Balancing Multiple Business Focuses25:28Transitioning from Corporate to Entrepreneurship31:35The Importance of Conversational Skill34:20The Impact of LinkedIn Live40:20The Rise of AI-generated Content45:09Content Curation and Personal Branding46:00Connecting with JD on LinkedIn Connect with JDhttps://www.linkedin.com/in/jdgershbeinhttps://twitter.com/jdgershbeinhttps://jdgershbein.com/

Today I'm chatting with Anna Lundberg about her practical guide to reimagining success, giving you freedom, flexibility and fulfillment. Connect with Anahttps://www.linkedin.com/in/annaselundberg/

Today I'm chatting with LinkedIn Expert Anthony Blatner. In this episode, we'll talk about the three fundamentals of LinkedIn marketing: Organic, Sales Navigator, and Paid Ads. Connect with Anthonyhttps://www.linkedin.com/in/anthonyblatner/

In this episode, Brett interviews Bruce Roles, a fractional COO of manufacturing. Bruce shares his journey from corporate to fractional and provides insights into the world of fractional work. He emphasizes the importance of narrowing your focus and tailoring your message to attract clients. Bruce also discusses the flexibility and lifestyle benefits of the fractional path. He advises individuals to determine if this path is right for them and to focus on building relationships and helping others. Overall, this episode provides valuable insights for those considering a career in the fractional space.TakeawaysConsider the fractional path if you have the skills and experience to become a consultant or a contract employee.Narrow your focus and tailor your message to attract clients and stand out in the fractional space.The fractional world offers flexibility and the opportunity to create a lifestyle that aligns with your personal goals and values.Building relationships and helping others can lead to finding clients and success in the fractional space.Chapters00:00 Introduction and Overview01:00 Bruce's Role as a Fractional COO02:40 Bruce's Journey from Corporate to Fractional06:59 Taking Action and Finding Clients09:29 Finding Balance and Creating a Lifestyle14:29 Defining Your Path and Narrowing Your Focus19:24 The Importance of Tailoring Your Message23:26 The Flexibility of the Fractional World26:39 The Future of the Fractional Space28:42 Determining if the Fractional Path is Right for You32:50 Building Relationships and Finding Clients35:39 Defining What You Want and Making a Life Choice36:13 How to Connect with BruceConnect with Brucehttps://www.linkedin.com/in/bruceroles/

Today I'm chatting with Ali Schwanke. She helps people understand, plan, and grow their marketing results. In this episode, we'll talk about how to style your LinkedIn profile and your offering to create consistency and clarity--and close more deals. Connect with Ali30 day LinkedIn planhttps://alischwanke.com/linkedin-30-day-posting-plan/9 sources of revenuehttps://www.youtube.com/watch?v=kT41Tz4Rg2oHow to win client business bookhttps://www.amazon.com/Client-Business-When-Where-Start/dp/1119676908