The Corporate Escapee

Eileen Rochford and Rob Johnson share their stories of escaping the corporate world and starting their own businesses. Eileen, the CEO of the Harbinger Group, left her job at a PR agency to start her own agency, driven by a desire for a different way of working and a lack of fulfillment in the corporate structure. Rob, a former television professional, transitioned into consulting after his contract in the media industry was not renewed. Both Eileen and Rob emphasize the importance of building strong relationships with clients and prioritizing trust and partnership. They also discuss the challenges of pricing their services and the need to adapt and pivot in response to changing circumstances. The conversation explores the concept of value pricing and the benefits of establishing long-term relationships with clients. The guests discuss their approach to pricing, which involves creating a program for clients with a clearly outlined strategy and detailed tactics. They also emphasize the importance of trust and flexibility in client relationships. The conversation touches on the topic of building a solo business and the advantages of hiring specialists on a project basis. The guests share their insights on networking, highlighting the value of deep, meaningful connections over quantity. They stress the importance of authenticity and a long-term mindset in networking.Guest Links:Eileen Rochford: LinkedIn: https://www.linkedin.com/in/eileenrochford/Website: https://theharbingergroup.com/Rob Johnson:LinkedIn: https://www.linkedin.com/in/rob-johnson-communications-advisor/Website: https://www.rj47llc.com/ TakeawaysLeaving the corporate world to start your own business requires careful planning and consideration.Building strong relationships with clients and prioritizing trust is crucial for long-term success.Pricing services can be challenging, but it's important to understand the value you provide and adjust pricing as you gain experience.Being adaptable and willing to pivot is essential in the ever-changing business landscape. Value pricing involves creating a program with a clearly outlined strategy and detailed tactics for clients.Establishing trust and flexibility in client relationships is crucial for success.Building a solo business allows for more control over time and work-life balance.Networking should focus on building deep, meaningful connections rather than quantity.Authenticity and a long-term mindset are key in networking.Sound Bites"Why do we all have to physically be in the same place?""I'm gonna resign today... I called my husband first, which was probably a good idea.""Every time Eileen and I would see each other, it was like, oh my gosh, is every day like this?""We have value pricing in place, which to us means we've constructed a program for you consisting of X number of campaigns.""I just think it's so much easier... I mean, nobody wants to see that.""It just makes so much more sense to build relationships in the business comes with it."Chapters00:00 Introduction and Multiple Guests00:41 Escaping the Corporate World: Eileen's Story04:04 Transitioning from Television to Consulting: Rob's Journey07:08 Building Strong Client Relationships and Trust09:35 Navigating Pricing Challenges13:07 The Importance of Adaptability and Pivoting26:10 Value Pricing and Constructing a Program28:44 Building a Solo Business and Hiring Specialists32:38 The Importance of Trust and Flexibility in Client Relationships39:36 Networking: Quality Over Quantity44:37 Authenticity and a Long-Term Mindset in Networking

In this episode of the Corporate Escapee Podcast, Brett Trainor interviews Marcus Sheridan, author of 'They Ask, You Answer.' They discuss the concept of 'They Ask, You Answer' and how it involves meeting the needs and answering the questions of customers. Marcus emphasizes the importance of understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers. He also highlights the power of being a rule breaker and disruptor in the market, especially for solopreneurs and small businesses. The conversation also covers the importance of video in marketing, the types of videos every business needs, and the value of networking and outreach.Key TakeawaysThe 'They Ask, You Answer' approach involves meeting the needs and answering the questions of customers.Understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers is crucial.Being a rule breaker and disruptor in the market can give solopreneurs and small businesses a competitive advantage.Video marketing is powerful and can help businesses connect with their audience.Creating different types of videos, such as the 80% video, bio video, and product/service videos, can set a business apart.Networking and outreach should be sincere and focused on providing value to others.Being authentic and human in marketing efforts can resonate with the audience.Outsourcing video editing and utilizing tools like ScoreApp and PriceGuide.ai can simplify the video creation process.Networking can be done through sincere direct messages and thoughtful outreach.Being yourself and providing valuable content can help build a personal brand and connect with potential customers.Marcus Sheridan LinksWebsite: https://marcussheridan.com/LinkedIn: https://www.linkedin.com/in/marcussheridan/Sound Bites"They ask, then you answer means we're obsessed with the questions, the worries, the issues, the concerns, the behaviors of the buyers and we're willing to meet them where they are.""If you take these questions, worries, fears, issues, concerns, behaviors, whatever it is, and you, instead of ignoring them, you lean into them, now they can become your competitive advantage.""What's so wonderful about the disruptors and the rule breakers is because, you know, in every industry, you've got these rule makers, right. And they're just establishing the norms and everybody's following them. But then somebody comes along and they break the rules, right?"Chapters00:00 Introduction and Excitement for the Conversation00:45 Defining 'They Ask, You Answer'02:06 The Divide Between Sales Process and Buyer's Journey03:58 Pushing Buyers Through Processes vs. Answering Questions05:18 The Advantage of Being a Solopreneur06:23 Being Your Own Media Company and Answering Core Questions10:48 The Basics of Video Creation and Authenticity11:39 The Six Videos Every Business Needs16:24 Creating Different Types of Videos for Business Success20:33 Lead Generation Tools: ScoreApp and PriceGuide.ai23:07 Networking and Outreach Strategies25:12 The Importance of Authenticity and Being Human in Marketing28:31 Simplifying Video Creation with Outsourcing and Tools30:08 Building a Personal Brand through Valuable Content33:45 Conclusion and Contact Information

In this episode of the Corporate Escapee Podcast, host Brett Trainor interviews Paul Durelli, founder of Digital Kahuna, about his journey from the corporate world to entrepreneurship. They discuss the challenges of toxic work environments and the importance of personal development for solo business owners. They also explore the use of automation and AI tools to streamline workflows and improve efficiency. Paul shares insights on virtual assistants, documenting processes, and leveraging technology to scale a business. The conversation highlights the need for delegation, creativity, and effective communication in building a successful solo business.Paul Durelli LinksLinkedIn: https://www.linkedin.com/in/paul-durelli-86394343Website: digitalkahuna.com TakeawaysToxic work environments exist not only in the entertainment industry but also across corporate America.Delegating and orchestrating tasks to virtual assistants is an emotional and mental muscle that needs to be developed.Documenting processes and using tools like Loom can help streamline workflows and ensure effective communication with virtual assistants.Giving virtual assistants creative license can lead to surprising and innovative solutions.Building a well-oiled machine requires leveraging technology, delegating tasks, and fostering a collaborative and respectful work environment.Sound Bites"Toxic work environments exist across corporate America.""Flipping the switch, turning the tables on the whole situation.""Export the audio, export the text, and create a multi-sequence email using your voice."Chapters00:00 Introduction and Background02:52 Escaping Toxic Work Environments09:10 The Power of Automation and AI18:52 Delegating and Orchestrating with Virtual Assistants24:02 Documenting Processes and Leveraging Tools32:00 Fostering Creativity and Collaboration

In this conversation, Brett Trainor and Don discuss the topic of guest podcasting as a way to create awareness and grow your solo business. They share their strategies for getting on podcasts, including watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme. They emphasize the importance of understanding the target audience and tailoring the pitch accordingly. They also discuss the value of networking and asking for referrals to podcast hosts. Other tips include having strong opinions, being prepared with a good headshot and bio, and promoting the podcast episode after it's released. They encourage guests to be themselves and not be afraid of making mistakes or being imperfect. Overall, they highlight the power of human connection in podcasting.TakeawaysGuest podcasting is an effective way to create awareness and grow a business.Strategies for getting on podcasts include watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme.Understanding the target audience and tailoring the pitch accordingly is crucial for success.Networking and asking for referrals to podcast hosts can be helpful in getting guest opportunities.Having strong opinions, a good headshot, and a well-crafted bio are important for making a good impression.Promoting the podcast episode after it's released can benefit both the guest and the podcast host.Being authentic and embracing imperfections can make for a more engaging podcast episode.Human connection is a key factor in successful podcasting.Sound Bites"Look at what the audience is looking for, the much better success.""Throw in something about AI. Everybody wants to hear about AI stuff.""Give me something different, a different perspective, a different look."Chapters00:00 Introduction and Mixing Concoctions00:03 The Value of Guest Podcasting01:00 Strategies for Getting on Podcasts02:41 Researching the Show and Suggesting Topics07:12 Being Yourself and Providing Value16:15 Improving the Guest Experience20:32 Promoting the Podcast Episode23:10 Asking for Audio and Video25:44 Embracing Mistakes and Human Connection29:14 Conclusion

John Browning shares his journey from working at large financial firms to starting his own independent financial planning business. He emphasizes the importance of building relationships and providing value to clients. Browning also discusses the challenges of acquiring a small firm and the lessons he learned from that experience. He highlights the significance of networking and making introductions for others as a key strategy for finding new clients. In this conversation, John Browning and Brett Trainor discuss the importance of networking and building relationships in business. They emphasize the value of introductions and learning from others in networking groups, rather than focusing solely on sales pitches. John shares his experience of writing a book and starting a podcast as effective ways to share knowledge and build credibility. He also highlights the importance of outsourcing tasks that you don't enjoy or excel at, and the need for sales training when transitioning from corporate to entrepreneurship. John’s LinksLinkedIn: https://www.linkedin.com/in/johnbrowningfinancialsolutions/Website: guardianrockwealth.com Book: https://a.co/d/iLeCDMMTakeawaysBuilding relationships and providing value to clients is crucial in the financial planning business.Acquiring a small firm can be challenging, and it's important to carefully consider contracts and agreements.Networking and making introductions for others is an effective strategy for finding new clients.Involving and communicating with your spouse or partner is essential when starting your own business.Transitioning from a corporate job to entrepreneurship requires a shift in mindset and approach. Networking is about making introductions and learning from others, not just exchanging sales pitches.Writing a book and starting a podcast can be effective ways to share knowledge and build credibility.Outsource tasks that you don't enjoy or excel at, and focus on what you do best.Sales training is important when transitioning from corporate to entrepreneurship.Be careful with contracts and seek legal advice to protect yourself in business.John Browning's website, podcast, and daily market update provide valuable resources for those interested in his services.Sound Bites"Build your best life, not your portfolio.""Be careful with contracts, they may not mean the same thing as in the corporate world.""You need somebody to complain to at the end of the day and somebody to celebrate your wins too.""I think that's where most networking groups go the wrong way is they see it as a leads group or a friends group that gets together to exchange stories or something like that. And I think it's introductions.""Yeah, it's definitely the anti sales sales pitch is counterintuitive, but it works a lot better.""I think that's one of the so the bulk of the rest of my business comes from there. People because I I believe that you put as much as you possibly can out there for free."Chapters00:00 Introduction and Background06:40 The Tipping Point and Leaving Corporate08:08 Lessons from Acquiring a Small Firm13:04 The Power of Networking18:12 Involving Your Spouse or Partner19:18 Transitioning from Corporate to Entrepreneurship21:11 The Power of Introductions and Learning in Networking23:17 Building Credibility Through Books and Podcasts28:20 Outsourcing and Focusing on Your Strengths29:32 Sales Training for Transitioning from Corporate to Entrepreneurship33:01 Protecting Yourself in Business: Be Careful with Contracts39:05 Valuable Resources from John Browning: Website, Podcast, and Daily Market UpdateKeywordsfinancial planning, small business, corporate escapee, independent, networking, acquisitions, networking, relationships, introductions, learning, sales pitches, book, podcast, credibility, outsourcing, sales training, corporate, entrepreneurship

In this episode of The Corporate Escapee podcast, we welcome Shannon, a seasoned project management and HR consultant who partners with CEOs in growing organizations. Shannon focuses on building infrastructure that drives business results through human performance. She shares her escapee journey from corporate to solo business owner, having been solo for two and a half years, with a clear vision of her ideal clients and the work she wants to pursue.Shannon shares her insights on the varied reputation of HR, emphasizing that most HR professionals take their roles seriously and are willing to face challenges head-on. Her eclectic career before going solo revealed her challenging nature and desire for results, leading her to realize that she didn't belong in the corporate world. The decision to go solo came after a job acquisition and a subsequent role that didn't fit.Initially, Shannon struggled with networking and selling her services. However, once she embraced her work with pride, she found people receptive and willing to help. She advises newcomers to remain flexible with their offerings and not get caught up in perfection.Shannon began with hourly work but soon realized it wasn't the right path. Now, she offers three types of engagements: emergency project management retainers, fractional engagements, and long-term retainers. She emphasizes the importance of building relationships and networking to establish trust and credibility. Partnering with other professionals and surrounding yourself with experts is key to success, she notes.Additionally, Shannon highlights the value of LinkedIn as a platform for networking and building a strong online presence. Join us as Shannon shares her journey, challenges, and valuable advice for fellow escapees.TakeawaysFocus on building infrastructure that drives business results through human performance.HR professionals take their roles seriously and are willing to take the heat for everything.Be flexible with your offerings and don't get caught up in having the perfect offering.Networking and being proud of what you do can lead to receptive and helpful connections. Hourly pricing may not be the best approach for solopreneurs offering specialized services.Building relationships and networking are crucial for establishing trust and credibility.Partnering with other professionals and surrounding yourself with experts in different areas can enhance your capabilities and provide better solutions for clients.LinkedIn is a valuable platform for networking and building an online presence.Quick Hits:"Building infrastructure that's gonna drive business results through human performance.""Focus on the ones that get it so you don't have to educate them.""HR professionals will take the heat for everything.""Hourly was not the path for me and the kind of things that I offer.""You get all the value, you get all the good stuff without the overhead or the unnecessary meetings.""Networking is really good for me. It helps people see that I'm not a threat to their business."Chapters00:00: Introduction and Current Work02:53: Challenging the Status Quo in HR07:58 Realizing the Need to Go Solo12:09 Building a Network and Finding Clients13:36 Embracing Discomfort for Growth16:59 Time Management and Work-Life Balance20:01 The Evolution of Offerings: From Hourly Work to Flexible Services20:54 Pricing for Results: Shifting the Focus from Hours21:44 The Power of Partnership: Building Collaborative Relationships22:16 Tactical Tips for Starting a Solo Business27:40 The Importance of Networking and Building Relationships36:01 The Empowerment of Setting Up an LLC

In this conversation, Brett Trainor interviews John Tyreman about his escapee journey and the benefits of podcasting for expertise-driven businesses. John shares his experience of transitioning from working in agencies to becoming a fractional marketing director and launching his own consulting business. He also discusses how he got into podcasting and the advantages it offers, such as building trust, generating leads, expanding networks, and creating endless content. In this conversation, Brett Trainor and John Tyreman discuss the value of podcasting for business growth. They emphasize the importance of providing value to both the audience and the business through the podcast. They also discuss the different podcast formats and how to choose the right one for your goals. They touch on the topics of strategy, operation, and marketing, and provide tips for finding the right topics and discovering channels for your podcast. They conclude by highlighting the importance of taking action and getting started with podcasting.TakeawaysPodcasting is a powerful tool for expertise-driven businesses to build trust and authenticity with their audience.Podcasts can generate leads through strategic promotion and partnerships.Podcasting allows for networking and creating connections with industry experts and potential clients.Podcast episodes can be repurposed into various forms of content, expanding the reach and impact of the original episode. Provide value to both the audience and the business through your podcast.Choose the right podcast format that aligns with your goals.Consider the strategy, operation, and marketing aspects of your podcast.Research topics that your audience cares about and use that to inform your content calendar.Find the right discovery channels to reach new listeners.Take action and get started with podcasting.Sound Bites"A podcast is a way for you to be more human with your marketing and be more authentic with your marketing.""Podcasting can absolutely lead to lead generation for expertise-driven businesses.""A podcast enables you to create endless content.""People like the human nature. We're over indexing more into real conversations.""Even if you have 10 listeners, if those 10 listeners represent your ideal clients, then that is absolutely a great investment.""If you're having great conversations and you bring a curious mindset, you can uncover layers deeper into your guests' experience."John's LinksWebsite: www.redcedarmarketing.com LinkedIn: https://www.linkedin.com/in/johntyreman/ Chapters00:00 Introduction and Overview01:18 John's Escapee Journey22:08 Creating Endless Content with Podcasting23:02 Providing Value to Your Audience and Business25:08 Choosing the Right Podcast Format26:14 Uncovering Deeper Layers in Conversations28:40 Keeping it Real and Providing Value29:37 Getting Comfortable with Hearing Yourself30:19 Focusing on Your Mount Rushmore Listeners33:48 The Importance of Strategy and Goals35:14 Considering the Host's Personality in Format37:18 Researching Topics for Audience Engagement40:18 Finding the Right Discovery Channels44:05 Finding Customers vs Finding Jobs45:10 Taking Action and Getting StartedKeywordsescapee journey, podcasting, expertise-driven businesses, trust, authenticity, lead generation, networking, content creation, podcasting, business growth, value, audience, strategy, operation, marketing, topics, discovery channels

In this episode of "The Corporate Escapee," I'm excited to share my conversation from Beau Billington's "Finding That Next Gear" podcast. Special thanks to Beau for allowing me to feature this insightful discussion.In the latest episode of "Finding That Next Gear," I had the pleasure of speaking with Brett Trainor, an inspiring entrepreneur on a mission to empower 10,000 Gen Xers to escape the 9-to-5 grind and find true freedom.🎙️ Episode Highlights:◾ Brett's journey from a 25-year corporate career to discovering fractional leadership and entrepreneurship.◾ The accidental yet impactful discoveries that shaped his new path.◾ The importance of taking action and embracing imperfection in entrepreneurial success.🌟 Brett shared invaluable insights on:◾Creating Awareness: Helping others understand the vast possibilities outside corporate life, from fractional roles to solo consulting.◾Building Community: The significance of finding like-minded individuals and creating support systems.◾Transparency & Support: How regular communication with family is crucial during major career transitions.◾ Taking Action: The critical trait that separates successful entrepreneurs from the rest.🚀 Key Takeaway: "Confidence and action are the cornerstones of entrepreneurial success. Don't wait for perfection; start now, learn as you go, and keep pushing forward."If you're feeling stuck in your corporate job and yearning for a change, this episode is for you. Brett’s story is a testament to the power of taking control of your career and creating a life that aligns with your values and aspirations.👉 Tune in to the full episode here and join the conversation.Beau’s Podcast: https://www.youtube.com/watch?v=asBFYwp3REEBeau’s Website: thefreeagent.comLinkedin: linkedin.com/in/beaubillington

In this conversation, Brett Trainor interviews Paul Kuthe about the power of storytelling in business and entrepreneurship. Paul shares his journey of breaking free from the corporate world and using the power of story to help others do the same. He explains the seven parts of a successful story, including the hero, the problem, the guide, the plan, and the call to action. Paul emphasizes the importance of positioning oneself as the guide in the story and providing a clear plan for clients. He also discusses the transformation that occurs when the hero takes action and overcomes their problems. The power of storytelling lies in addressing the internal and philosophical problems of the hero. Brands should position themselves as guides, not heroes, in the story. This paradigm shift can transform the way businesses communicate and serve their clients. The seven parts of a story framework are: hero, problem, guide, plan, call to action, success or failure, and character transformation. Applying this framework can create a powerful narrative that resonates with the audience. Understanding the emotional and philosophical drivers behind a purchasing decision can help businesses connect with their customers on a deeper level.Paul's Contact Info:LinkedIn: https://www.linkedin.com/in/paul-kuthe-4b18308/Website: https://www.tributarycoaching.com/TakeawaysStorytelling is a powerful tool in business and entrepreneurship.Position yourself as the guide in your story and provide a clear plan for clients.Every successful story has seven parts: hero, problem, guide, plan, call to action, transformation, and outcome.Understand and address the external, internal, and philosophical problems of your clients.Empathy and competency are key in being an effective guide.Invite your hero to take action and provide transitional calls to action.Paint a picture of the positive results of working with you and the potential negative outcomes of inaction. Addressing the internal and philosophical problems of the hero is key in storytelling.Brands should position themselves as guides, not heroes, in the story.The seven parts of a story framework are: hero, problem, guide, plan, call to action, success or failure, and character transformation.Applying the story framework can create a powerful narrative that resonates with the audience.Understanding the emotional and philosophical drivers behind a purchasing decision can help businesses connect with their customers on a deeper level.Sound Bites"Story is the most powerful force one can wield to affect human behavior.""Comparing corporate with Shawshank Redemption and how eerily similar those two were.""I don't have a counseling degree, I don't have an MBA, but I've learned a lot along the way from some of the most exciting and sort of difficult classrooms that there is out there in the wilderness and in the business community running businesses and promoting those brands.""People don't buy things to satisfy that external problem... They move and take action because of those internal and philosophical problems.""Most brands accidentally end up positioning themselves as the hero of the story and they really need to be the guide.""Every story is really about how the hero transforms."Chapters00:00 Introduction and Background01:32 Breaking Free from Corporate Life08:13 The Myth of Work-Life Balance10:54 Finding Freedom and Building a Business15:36 The Seven Parts of a Successful Story20:05 The Guide's Plan and Call to Action23:18 Transformation and Success in Entrepreneurship24:09 The Power of Addressing Internal Problems25:16 Positioning Brands as Guides26:07 The Seven Parts of a Story27:38 Applying the Story Framework to Everyday Life28:13 Tailoring Messaging and Solutions to Customer Needs

Beau Billington, founder of The Free Agent, discusses the concept of fractional and interim roles in the corporate world. He explains that fractional roles offer extreme flexibility and are a fraction of a work week, allowing professionals to work with multiple clients at the same time. He also highlights the importance of finding the right fit between the free agent and the company. Beau shares that companies are starting to understand the value of fractional executives and are embracing this model. He mentions that the billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular. Beau also discusses the distinction between strategic and tactical fractional roles and how companies are looking for professionals who can do both. He shares his own journey of becoming an entrepreneur and starting The Free Agent. Beau Billington shares his journey of starting a fractional executive agency and provides insights on best practices for those considering a career in the fractional space. He emphasizes the importance of being entrepreneurial and transparent with family members about the risks involved. Beau also highlights the need to validate your value proposition and ideal client profile before launching your venture. He believes that the fractional space is just getting started and sees a growing demand for fractional executives as more companies prioritize work-life balance and seek expertise on a project basis. Beau envisions a future where a significant percentage of companies operate with a fractional workforce.Beau's Contact InformationLinkedIn: https://www.linkedin.com/in/beaubillington/Website: https://thefreeagent.com/ Key TakeawaysFractional roles offer extreme flexibility and allow professionals to work with multiple clients at the same time.Finding the right fit between the free agent and the company is crucial for a successful fractional engagement.Companies are starting to understand the value of fractional executives and are embracing this model.The billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular.There is a distinction between strategic and tactical fractional roles, and companies often look for professionals who can do both.Beau Billington shares his own journey of becoming an entrepreneur and starting The Free Agent. Being entrepreneurial and transparent with family members is crucial when starting a fractional executive agency.Validating your value proposition and ideal client profile before launching your venture is essential.The fractional space is just getting started, and there is a growing demand for fractional executives.Small businesses and mid-size companies can leverage fractional expertise to gain efficiencies and access talent they couldn't afford full-time.The future of work will see a shift towards a more fractional workforce, with companies prioritizing work-life balance and project-based expertise.Sound Bites"To me, the very essence of fractional is no wrapper, right? Like it's extreme flexibility.""Fractional is a fraction of a work week. It could be, you know, five hours a week, 10, 20, 35, etc.""The billing model we use is a hybrid of retainer and hourly.""I like solving problems and making introductions and connections.""It was about seven months before I got my first paycheck.""It can take a while, but it's really about having the ability to look back and take an audit of what you're doing well."Chapters00:00The Journey from Corporate to Entrepreneurship02:09Understanding Fractional Work and its Value06:10The Evolving Billing Model for Fractional Work08:12Embracing the Value of Fractional Roles18:13Navigating the Transition from Consulting to Agency Work29:00Challenges and Insights in Starting a Business29:36The Future of Fractional Work33:20Best Practices for Fractional Work and Career Transition

Jessie Schwartz is the founder of Strategic Packaging Partners, an organization that helps CPG and cosmetics companies maximize their packaging spend. She escaped corporate in 2019 and has since grown it into an agency that offers a range of services. Jessie shares her journey, discussing the challenges and opportunities she encountered along the way. She emphasizes the importance of leveraging your network, being creative, and staying curious in order to succeed as a contractor or fractional business owner. Jessie also provides insights into pricing strategies and meeting customer needs. In this conversation, Jessie Schwartz shares her advice for starting a business and the importance of setting up an LLC, getting legal services, and having the right insurance. She also emphasizes the need for a website and personal development in entrepreneurship. Brett Trainor highlights the importance of defining what you want and the flexibility of building a solo business. They both discuss the value of reading books and networking in the entrepreneurial journey. Overall, the conversation provides valuable insights and tips for aspiring escapees.TakeawaysStrategic Packaging Partners helps CPG and cosmetics companies maximize their packaging spend.Leveraging your network and being creative are key to finding clients and opportunities.Pricing strategies for contractors and fractional business owners can vary based on complexity and value.Meeting customers where they're at and providing the value they need is crucial for success.Being curious, adaptable, and willing to learn are important traits for contractors and fractional business owners. Set up an LLC for your business and avoid expensive services by going to the .gov site.Get legal services to review contracts and legal documents to protect yourself from unfavorable clauses.Consider different types of insurance, such as general liability and errors and omissions, based on your industry and risk level.Have a website, even if it's just a landing page, to establish an online presence and provide contact information.Invest in personal development and read books to enhance your skills and mindset as an entrepreneur.Network with others in your industry to make connections and learn from their experiences.Define what you want in your entrepreneurial journey and be open to evolving and growing your business.Manage your time effectively by scheduling tasks and prioritizing rest and self-care.Building a solo business offers flexibility and the ability to control your own growth.Jessica’e LinksLinkedIn: https://www.linkedin.com/in/jessie-schwartz-ms-62094416/Website: www.StrategicPackagingPartners.com Sound Bites"We come in and help you guys maximize your packaging so it delivers the most value to your consumers and your bottom line.""It was about 2010 or 2012 maybe that corporations in general started doing kind of rounds of layoffs.""Reaching out to people you've known in the past and just letting them know what you're doing is key.""Save yourself some headache. Set up an LLC on your own.""Legal services are helpful to review contracts and protect yourself from unfavorable clauses.""Consider different types of insurance based on your industry and risk level."Chapters00:00 Introduction and Overview00:50 Maximizing Packaging Spend for CPG and Cosmetics Companies01:21 From Corporate Escape to Entrepreneurship04:54 The Importance of Networking in Fractional Contracting08:21 Curiosity, Creativity, and Adaptability in the Contracting Space10:19 Navigating Pricing Strategies as a Fractional Contractor14:33 Meeting Customers Where They Are and Providing Value16:18 The Value of Subcontracting in Building a Business18:27 Navigating Contracts with Legal Services19:03 Understanding Insurance Coverage20:49 The Importance of Having a Website25:06 Building a Network and Making Connections28:18 Investing in Personal Development

Ashley Evenson shares her experience transitioning from management consultant to becoming a fractional CMO. She secured her first client quickly and is excited to offer her expertise and elevate their marketing strategy. Ashley emphasizes the importance of being hands-on and not being above the work, which has been well-received by her clients. She also discusses the low risk and high value proposition of fractional talent for businesses. Ashley plans to have three income streams, including fractional work, speaking engagements, and workshops. She encourages others to trust the process and enjoy the journey.TakeawaysTransitioning from corporate to fractional work can be quick and successful with the right approach.Being hands-on and not being above the work is a valuable trait for fractional CMOs.Fractional talent offers a low-risk, high-value proposition for businesses.Having multiple income streams, such as fractional work, speaking engagements, and workshops, can provide financial stability.Trusting the process and enjoying the journey are key to finding fulfillment in the fractional world.Ashley's Links:LinkedIn: https://www.linkedin.com/in/ashleyevenson/ Website: https://www.aemarketingcollective.com/Sound Bites"Do not be above the work.""Trust the process. If you build it, they will come.""Fractional talent is the future."Chapters00:00 Introduction and Ashley's Current Work05:35 The Tipping Point: Deciding to Leave Corporate09:09 Getting Started in the Fractional Space25:07 Exploring Speaking Engagements28:06 Final Thoughts and Where to Connect with Ashley

SummaryIn this episode, Brett Trainor discusses the importance of networking for escapees and provides a four-part framework for effective networking. He emphasizes the need for a targeted approach and highlights the value of networking with referral partners. The four parts of the framework are: target, intro, offer, and ask. Trainor explains how to identify the right people to connect with, set the tone for the connection, communicate the problem you solve, and make a direct request for referrals. He also suggests offering a free strategy session as a way to add value to the networking process.TakeawaysNetworking is a critical technique for building a business as an escapee.A targeted approach is essential for effective networking.Networking with referral partners can be a powerful way to grow your business.The four-part framework for networking includes: target, intro, offer, and ask.Offering a free strategy session can add value to the networking process.Sound Bites"Networking is a core technique for building your business.""Referral partners and networking should be the core of your business development activities.""Seek advice, not feedback, when networking."

SummaryJake Stahl is a fractional CLO and a corporate escapee who helps companies onboard and train their salespeople. He also provides coaching on neurolinguistic programming to help salespeople and executives overcome mental blocks. He shares his journey of leaving the corporate world and transitioning into consulting and fractional work. Jake emphasizes the need to reframe the concept of fractional roles and highlights the importance of networking and building relationships for finding clients. The importance of referrals and targeted outreach in building relationships and generating business. The power of asking questions and showing genuine interest in others. The value of serving and adding value before selling. The benefits of referring clients to others when it's not in your lane. The approach to pricing as a fractional professional. An overview of Frac 2024, a conference dedicated to fractionals.Links:Jake Stahl LinkedIn: https://www.linkedin.com/in/jakestahl/ Jake's Website: https://jakestahlconsulting.com/FRAK 2024: https://fractionalconference.com/ TakeawaysFractional roles are valuable in helping companies onboard and train their salespeople.Coaching on neurolinguistic programming can help salespeople and executives overcome mental blocks.Networking and building relationships are crucial for finding clients in the fractional space.Reframing the concept of fractional roles can help organizations understand the value they provide. Referrals and targeted outreach are crucial in building relationships and generating business.Asking questions and showing genuine interest in others can lead to stronger connections and opportunities.Serving and adding value before selling can build trust and loyalty with potential clients.Referring clients to others when it's not in your lane can create value and strengthen relationships.Pricing as a fractional professional should be based on the value you provide and should not be discounted.Frac 2024 is a conference dedicated to fractionals, providing networking and learning opportunities for professionals in the industry.Sound Bites"I help salespeople and executives get past those mental blocks.""Frac Conference is one of the only conferences dedicated strictly to the Fractional Executive.""The referral is so important and maybe some super targeted outreach.""The secret weapon is really just getting them to ask you.""Don't tell them what you do. Because eventually if you serve them enough and you ask them enough questions and show interest, they're going to come back to you."

SummaryIn this episode of The Corporate Escapee I was a guest on the Lee Ann Pepper's Class Reunion Podcast recently and she was kind enough to allow me to share the discussion with my audience. I shared my journey from corporate America to becoming a corporate escapee. We discuss the challenges faced by GenXers in the corporate world, the rise of ageism, and the need for alternative career paths. I share my insights on fractional jobs and how they offer flexibility and freedom outside of the traditional corporate structure. I also talk about the importance of finding balance and prioritizing mental and physical health. The conversation highlights the need for GenXers to explore new possibilities and embrace a different approach to work.Key Links:Class Reunion YouTube Channel:Class Reunion Podcast: TakeawaysGenXers in corporate America are facing challenges such as ageism and limited career advancement opportunities.Fractional jobs offer a flexible alternative to traditional full-time corporate positions.Finding balance and prioritizing mental and physical health are important considerations when exploring new career paths.There are opportunities to monetize corporate experience and find fulfillment outside of the corporate structure.Exploring new possibilities and being open to change can lead to a more fulfilling and enjoyable career.TitlesEmbracing Flexibility and Freedom with Fractional JobsNavigating the Challenges of Corporate America as a GenXerSound Bites"There are opportunities to monetize corporate experience and find fulfillment outside of the corporate structure.""Finding balance and prioritizing mental and physical health are important considerations when exploring new career paths.""Fractional jobs offer a flexible alternative to traditional full-time corporate positions."

Today, we have a very unique guest, Jesse Cole is the owner of the baseball team, Savannah Bananas. And I believe he has the blueprint for Escapees (& businesses) to stand out and separate themselves from the crowd.When different is better than better, you want to make sure you are highlighting what makes you YOU. Get to know this passionate entrepreneur and learn what it takes for your startup to stand out.We’ll talk about:How Jesse is changing baseball through differentiation [01:12]Constraints force creativity, but you learn by doing [05:19]The blueprint for becoming the ONLY [08:10]Own the problems [08:37]Create Noise [09:26]The 3 Loves [09:55]Why do you do what you do [10:53]Different is better than better [14:01]Make sure you develop raving fans [17:01]Why you should create the ‘Wow’ factor [19:41]Focus on what you can control [24:43]What else Jesse is thinking about next [26:58]You have to keep pushing forward & do new things [29:40]Set aside time to think about the future [30:45]The one thing Jesse recommends [33:24]Resource Links:The Savannah Bananas Website (https://thesavannahbananas.com/)About Our Guest:Jesse Cole owns the baseball team, Savannah Bananas, which has currently sold out 32 straight games and has a waitlist in the thousands for tickets.Jesse is also the author of "Find Your Yellow Tux - How to Be Successful by Standing Out,” and the host of the Business Done Differently Podcast.Jesse believes to be successful you need to Stand Out and Be Different. He is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers.Get in touch with Jesse through his LinkedIn.If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

In this conversation, Ethan Bull shares his journey of building Pro Assisting, a fractional executive assistant service agency, with his wife. They started the business in 2018 after leaving their corporate jobs. Ethan discusses the challenges they faced in finding their first clients and the importance of having a financial plan and resources before starting a business. He also highlights the benefits of fractional support and services for small and medium-sized businesses. Additionally, Ethan talks about the healthcare considerations and options for entrepreneurs, particularly in New York State. In this conversation, Ethan Bull discusses the role of executive assistants in the fractional space and the benefits of building a network of fractional C-suite executives. He emphasizes the importance of maintaining a consistent flow of new prospects while also building long-term relationships with clients. Bull also highlights the value of being a two-sided marketplace and the benefits of working with independent contractors. He shares insights on the chief of staff role and the unique support that executive assistants can provide to both billionaires and solopreneurs. Bull concludes by offering advice on networking, taking risks, and the compounding nature of small tasks in business.Ethan's Website: https://www.proassisting.com/TakeawaysEthan Bull and his wife run Pro Assisting, a fractional executive assistant service agency with 30 assistants and 60 clients across the country.They started the business in 2018 after leaving their corporate jobs and used various tactics to find their first clients, including leveraging their network and using LinkedIn.Having a financial plan and resources, such as a six to nine-month runway, is crucial before starting a business.Fractional support and services provide flexibility and cost savings for small and medium-sized businesses.Healthcare considerations for entrepreneurs vary by state, and it's important to research and understand the options available.Ethan and his wife started the Pro Assisting Academy in 2023 to help career-minded executive assistants future-proof their careers. The term 'executive assistant' in the fractional space can encompass various roles, including business partner, chief of staff, project manager, assistant/scheduler, and personal assistant.Building a network of fractional C-suite executives can be beneficial for sharing prospects and maintaining a consistent flow of new leads.Working as a two-sided marketplace, where assistants are compensated appropriately and have the opportunity to start their own businesses, can provide security and balance.Executive assistants can provide valuable support to both billionaires and solopreneurs, offering a range of services tailored to their specific needs.Networking, taking risks, and consistently performing small tasks can contribute to the success of a solopreneur or business owner in the fractional space.

In this episode, Brett Traynor shares a five-step plan to help listeners find their first customer while still working in a corporate job. He emphasizes the importance of having a second income stream and diversifying risk. The steps include checking your employment agreement, identifying the problem you will be solving, identifying your initial target market, reviewing and prioritizing your network, and developing your messaging, positioning, and initial offer. Brett also highlights the value of asking for advice and using the 20-10 strategy to engage potential customers. He encourages listeners to take action and learn from their mistakes.TakeawaysFinding your first customer while still in a corporate job can provide a second income stream and help diversify risk.Check your employment agreement to ensure there are no conflicts of interest.Identify the problem you will be solving and focus on a specific target market.Review and prioritize your network to find potential customers or connections.Develop your messaging, positioning, and initial offer to engage potential customers.Ask for advice and use the 20-10 strategy to have valuable conversations with your network.Take action and learn from your mistakes to gain confidence and understanding in your offering.

This episode outlines the six stages of the escapee journey for GenXers stuck in corporate and provides guidance on how to get unstuck at each stage. The stages are: awareness, pre-escape (curious, interested, fearful), taking action, learn and earn, grow, control and freedom. The ultimate goal is to reach stage six, where one has the confidence and freedom to pursue their own path. The conversation emphasizes the importance of taking action, testing, and learning, as well as seeking support from communities of like-minded individuals.TakeawaysThere are many GenXers stuck in corporate who are unaware of their options or unsure of how to get started on a new path.The six stages of the escapee journey are: awareness, pre-escape (curious, interested, fearful), taking action, learn and earn, grow, and control and freedom.Taking action is crucial for progress and success. It separates those who stay in corporate from those who pursue their own path.Joining a community of like-minded individuals can provide support, resources, and opportunities for collaboration.

SummaryIn this episode, Michael Haynes shares insights and guidance on how corporate escapees can build their own B2B professional service practice. He emphasizes the importance of expertise and the need to deliver advice, insights, and recommendations to clients. Haynes highlights the significance of listening and researching the market to understand target industries, customers, and decision-makers. He recommends becoming visible in the target market by leveraging professional associations and collaborating with thought leaders. Additionally, Haynes discusses the process of finding the first customer and suggests testing strategies before fully committing. In this conversation, Michael Haynes shares insights on building a professional services business. He emphasizes the importance of understanding your focus and strengths, as well as determining your target market. Building a strong network and referral engine is crucial for acquiring clients. Michael also highlights the significance of creating a content strategy and being visible where your target audience seeks information. Transitioning to sales involves understanding the challenges and priorities of your prospects and building a mutual action plan. Micro events, such as roundtables and forums, can be effective in engaging with prospects and providing value. Finally, Michael emphasizes the need for clarity and a buyer-driven approach when building and growing a professional services practice.TakeawaysCorporate escapees have massive opportunities to build their own B2B professional service practice.Delivering advice, insights, and recommendations based on expertise is crucial in the B2B professional services industry.Listening and researching the market helps in understanding target industries, customers, and decision-makers.Becoming visible in the target market through professional associations and collaborations with thought leaders is essential for success.Testing strategies before fully committing can help corporate escapees find their first customer and refine their approach. Understand your strengths and determine your focus in order to build a successful professional services business.Build a strong network and referral engine to acquire clients.Create a content strategy and be visible where your target audience seeks information.Transition to sales by understanding the challenges and priorities of your prospects and building a mutual action plan.Engage with prospects through micro events, such as roundtables and forums, to provide value and unlock conversations.Maintain clarity and a buyer-driven approach when building and growing a professional services practice.Chapters00:00 Introduction and Background00:27 Opportunities for Corporate Escapees03:04 The Importance of Expertise in B2B Professional Services04:00 First Steps for Building a Professional Service Business06:06 The AIR Framework: Advice, Insights, and Recommendations07:39 Listening and Researching the Market11:21 Finding the Sweet Spot and Targeting Customers18:06 Next Steps: Visibility and Becoming Referable20:36 Becoming Visible in the Target Market21:04 Finding the First Customer and Testing Strategies21:18 Understanding Your Focus23:34 Building Your Network and Referral Engine26:27 Creating a Content Strategy29:15 Transitioning to Sales and Discovery Meetings32:44 Micro Events and Engagement41:06 Considering the Path of Building a Professional Services Business

SummaryThis is a special episode of the Corporate Escapee podcast. I was recently interviewed on hot new podcast called Your Work Friends. It was a fun conversation with the 2 hosts Mel and Francesca. They are two HR leaders with no filters.Your Work Friends Linktree: https://linktr.ee/yourworkfriends Your Work Friends Podcast: https://www.buzzsprout.com/2280460Join the Your Work Friends LinkedIn Group: https://www.linkedin.com/groups/9558237/ Brett Trainor, founder of The Corporate Escapee, discusses the growing trend of freelance fractional work and how it can provide opportunities for corporate professionals to escape the nine-to-five grind. He emphasizes the importance of defining your goals and expertise, building a supportive community, and avoiding common pitfalls in the transition to freelance work. Trainor also highlights the benefits of fractional work for businesses, including cost savings and access to specialized expertise. He predicts that the freelance fractional market will continue to grow and offers advice for those considering a career pivot. In this conversation, the guest discusses the importance of designing your life and incorporating work into it. They share examples of individuals who have built their lives around their passions and created successful businesses. The conversation also highlights the opportunities in solo businesses and the possibility of achieving high revenue with the right freelancers or virtual assistants. The guest emphasizes the importance of time and encourages listeners to take control of their lives and find alternative paths. The conversation concludes with a reminder to tap into your main character energy and build the story you want.TakeawaysFreelance fractional work provides opportunities for corporate professionals to escape the nine-to-five grind and find more flexibility, freedom, and control in their careers.Defining your goals and expertise is crucial in transitioning to freelance work and building a successful business.Building a supportive community of like-minded individuals can provide valuable connections, support, and learning opportunities.Avoiding common pitfalls, such as overcomplicating the process and falling for scams, is important in navigating the freelance fractional market. Design your life and incorporate work into it.Solo businesses offer opportunities for high revenue.Take control of your life and find alternative paths.Tap into your main character energy and build the story you want.Chapters00:00 Introduction and Background03:03 The Corporate Escapee Mission04:23 Who is The Corporate Escapee For?05:19 Success Factors for Freelance Fractional Work07:16 The Growing Market for Freelance Fractional Work09:43 The Future of Freelance Fractional Work13:01 The Benefits of Fractional Work for Businesses14:24 The Transition from Traditional Employment to Fractional Work16:38 The Importance of Trust and Autonomy in the Workplace17:56 The Role of Culture in Organizations19:45 The Challenges of Maintaining a Strong Company Culture22:07 The Importance of Defining Your Goals and Expertise25:22 The Financial Aspects of Freelance Fractional Work30:08 Making Space for a Career Pivot36:53 Building a Supportive Community39:41 Avoiding Common Pitfalls in Freelance Fractional Work41:02 Defining Your Goals and Solving Problems45:32 Designing Your Life46:00 Building Your Life and Incorporating Work47:26 Opportunities in Solo Businesses48:28 Rapid Round: Life After Leaving Corporate49:19 Negotiating and Saying No50:14 Working from Unconventional Locations51:42 Time Blocking and Calendarizing52:13 Superstitions and Comfort in Work53:22 Taking Control of Your Life54:20 Driving Towards Your Goals55:00 Main Character Energy55:34 Closing Remarks

SummaryIn this episode, Tamara Loring, from the Entrepreneur Source, discusses the need for change and the possibilities that exist beyond the corporate world. She emphasizes the importance of overcoming limiting beliefs and seeking support from mentors and coaches. Tamara also explores the fear of success and the concept of becoming You 2.0. She encourages listeners to design their lives and explore different possibilities. Finally, she highlights the importance of taking action and involving others in the journey towards a better future.Links: The Entrepreneurs SourceTakeawaysDon't be afraid to explore possibilities beyond the corporate world.Overcome limiting beliefs and seek support from mentors and coaches.Embrace the fear of success and be open to new opportunities.Design your life and create a vision for your future.Chapters00:00 Introduction and Background03:17 The Need for Change08:39 Overcoming Limiting Beliefs13:08 The Importance of Support17:44 The Fear of Success23:25 Designing Your Life27:22 Becoming You 2.029:43 Exploring Possibilities36:56 Taking Action and Involving Others38:05 Conclusion and Contact Information

SummaryIn this conversation, Brett Trainor and Don Oehlert discuss the decision to stay in corporate or pursue other opportunities. Don shares his background as a former corporate employee and his transition into career coaching. They explore current trends in the corporate world and the reasons why individuals may choose to leave. They also discuss the challenges of micromanagement and the potential future of organizations. Don provides insights on the importance of onboarding and the role of AI in business. The conversation concludes with advice for those considering a career change.TakeawaysConsider the reasons for staying in corporate, such as job security, health insurance, and the opportunity to lead and mentor others.Explore alternative career paths, such as fractional work, consulting, or coaching, which allow you to leverage your skills and experience.Develop a plan and ensure you have the necessary resources, including financial stability, legal protection, and a strong marketing strategy.Focus on onboarding and creating a positive experience for new employees, as this can greatly impact their decision to stay with the company.Chapters00:00 Introduction and Background00:37 Discussing Current Trends04:05 Reasons for Staying in Corporate06:31 Career Coaching and Positioning in the New Corporate Landscape09:53 Clients' Reasons for Leaving Corporate11:27 Challenges in Corporate and Micromanagement13:55 The Future of Organizations and the Rise of Fractional Work18:03 Should I Stay or Should I Go?23:21 Considerations for Leaving Corporate27:20 The Importance of Onboarding30:59 The Role of AI in Business33:30 Closing Remarks

SummaryIn this conversation, Brett Trainor interviews Matthew Mottola about freelancing in the enterprise space. They discuss the impact of layoffs and the rise of freelancing, the shift from transactional to strategic freelancing, and the importance of building relationships and aligning incentives in freelancing. They also explore the role of platforms in finding freelance work, the opportunities in the enterprise space, and the considerations for working with enterprises. The conversation concludes with a discussion on industries and roles embracing freelancing and the future trends in the freelance economy.TakeawaysThe rise of freelancing is driven by the need for flexible talent and the shift from transactional to strategic freelancing.Building relationships and aligning incentives are crucial in successful freelancing engagements.Platforms can be a valuable resource for finding freelance work, but freelancers should also leverage their network and personal connections.Industries such as media and tech have been at the forefront of embracing freelancing, but opportunities can be found in various sectors.Freelancers should consider setting up their business structure and be prepared to adapt to the requirements of working with enterprises.Chapters00:00 Introduction and Background03:23 The Impact of Layoffs and the Rise of Freelancing08:00 The Shift from Transactional to Strategic Freelancing13:13 Building Relationships and Aligning Incentives in Freelancing16:46 The Role of Platforms in Finding Freelance Work22:09 Finding Opportunities in the Enterprise Space25:34 Setting Yourself Up for Success as a Freelancer29:42 Industries and Roles Embracing Freelancing35:19 Considerations for Working with Enterprises39:09 Closing Remarks and Future Trends