The Corporate Escapee

Startups looking to scale face challenges on every side of the business. How do you grow beyond your network? Where do you find the people you need to help you reach that goal? If you do things without a plan, you won’t get the maximum results you could have gotten. But insights from someone with years of experience might help you get there faster. In today’s episode with a fractional CMO, Mark Coronna gives his own views on buyer enablement, building diversified revenue streams, and much more. With his storied background, his perspectives on growth, planning, and execution are lessons startups wouldn’t want to miss. Tune in as I pick the brain of this very practical CMO! We’ll talk about: Mark’s storied background that led to him becoming a fractional CMO [01:36] Should startups consider getting a fractional CMO? [03:31] Insights on how growth has changed since the COVID pandemic [06:03] Long-term growth planning shouldn’t take a backseat [08:58] The 3 Ps investors look at [19:00] The move towards more digital activities and programs [22:28] Buyer enablement is about taking an outside in view of customers [25:13] Marketing needs to take the role of growth champion [28:00] Plan for acquisition, retention, and expansion [32:54] Changes are happening fast, so take advantage [36:32] What’s next for Mark [40:29] The one thing that Mark recommends [42:27] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Chief Outsiders Website (https://www.chiefoutsiders.com/) GET MOVING! - The Two Most Important Words You Need to Know by The Practical CMO Podcast (https://thepracticalcmo.com/category/guest-kyle-arneson/) About Our Guest: With a passion of helping leadership teams reach success, Mark Coronna is uniquely qualified to guide businesses during their growth stages. As a Fractional CMO Officer and Area Managing Partner for Chief Outsiders, he focuses mainly on growth planning and execution, building diversified revenue and profit streams, sales pipeline improvements, strategic marketing planning, and digital transformation. You can reach out to Mark through his LinkedIn. If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Successfully selling to your prospects is at the core to scaling your startup. But at an age where greater focus is needed towards buyer enablement, the hard sell is no longer selling. If you’re a startup looking to grow your business, what are you to do then? Well, I’ve got the answer for you in our supersized episode today with my special guest. As Founding Partner of the Samurai Business Group, Bob Lambert has spent two decades helping small and mid-size businesses improve their growth. Today, he and I talked about everything from strategy and tactics to what folks to hire for sales roles to setting up your business for scale. Make this year a year of tremendous growth for your business by tuning in now! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Samurai Business Group Website (https://samuraibizgrp.com/) We’ll talk about: Bob’s sales, marketing, and entrepreneurial background [01:46] What pushed his pivot towards B2B sales [05:02] How founders can start making sales an organizational responsibility [10:09] What startups need to do to hire the right sales people [15:21] Your sales team needs critical thinking, mastery, and good management [19:50] Customer success shouldn’t be an afterthought [25:25] Treat your sales people like a pro sports team [30:57] You can’t motivate people, so look for attitude [32:28] Listen and be a person of honor [34:32] Sales is about solving a problem [38:31] Take care of your customer & they will evangelize you [40:59] Frame your message in a way that attracts your best customers [43:11] What’s next for Bob [47:46] The one thing that Bob recommends [58:40] About Our Guest: With over 40+ years working in business development, market, and sales, Bob Lambert has a solid track record of growing and leading successful businesses. He founded Samurai Business Group, a sales & business development performance firm which developed their proprietary Samurai Buying Decision ModelTM. This model is now being used in the sales curriculum in 36 universities. Bob has coached, mentored, and trained people who later on became top executives in Fortune 1000 companies or founded successful businesses. He also co-authored the book, Put the WIN back in your SALES, and is the host of podcast talk show Faith Marketplace Radio. Don’t hesitate to reach out to Bob Lambert at [email protected] or give him a call at 847-922-1498. If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

2020 was definitely a year we won’t forget. But with 52 episodes in 52 weeks and the continued support from my podcast listeners, the re-branded B2B Founder podcast has grown, and it’s all thanks to you. In today’s mini episode, I want to go over the year that was. Let’s take a look back at what we covered and what my listeners can expect this new year. Join me as we turn over to the start of another new year full of new and better opportunities. Tune in now! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) We’ll talk about: The last year was a year of diverse content [01:05] What were the changes we did with last year’s rebrand [01:47] Why you should listen to my interviews with growth experts [03:01] The privilege I had getting the perspectives of over 16 authors [03:41] What’s new you can expect in 2021 [04:37] Now is still the best time to start a business [05:44] New enhancements to make the podcast better [06:45] If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Success and scalability stem from the ethical application of business practices. But, in a fast-paced, revenue-driven world, it’s almost just become an afterthought. In almost every company, there is a written or unwritten code for how people should behave in the workplace. But without carefully examining and applying a work culture that reflects ethical standards, company culture may just as well be another set of words plastered on the wall. World-renowned TEDx speaker, Yonason Goldson, shares with us the importance of business ethics in the foundation of healthy work relationships and success. He tells us why startups also need to prioritize business ethics, the significance of creating a positive employee experience, and the role that trust, teamwork, and accountability play in paving the way for scalability. If you want to build a healthier, happier, more successful work environment, tune in to this episode today! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Good to Great by Jim Collins (https://amzn.to/3gqvwEo) Leadership by Rudy Giuliani (https://amzn.to/39Rvxjm) Grappling with the Gray with Yonason Goldson (https://amzn.to/39LPNmq) Yonason Goldson Website (https://www.yonasongoldson.com/) We’ll talk about: Yonason’s discovery of the path towards ethical affluence [01:44] The inspiration behind Grappling with the Gray [04:25] The compounding effect of unethical practice in the workplace [10:59] Why business ethics is essential in building positive work culture [15:26] Taking care of your employees to take care of your customers [21:41] Success is not (always) an overnight endeavor [25:28] The value of trust and teamwork in the current workplace situation [28:29] Compliance is the enemy of ethics [35:47] Ethics defined [38:54] The significance of the people component for startups [40:30] The best CEO does nothing [42:40] Empathy is one of the key ingredients in ethics [47:03] What’s next for Yonason [49:13] The one thing that Yonason recommends [52:22] About Our Guest: An advocate in building a culture of ethics, Yonason Goldson has helped countless companies improve employee loyalty and productivity through ethical practices, clear communication, trust, and enthusiasm. He is the Director of Ethical Imperatives, LLC. He’s an ethics and leadership speaker, strategic storyteller, and TEDx presenter. He is also a community rabbi, recovered hitchhiker and circumnavigator, former newspaper columnist, and retired high school teacher in St. Louis. Throughout his career, he has published five bestselling books to his name, including Fix Your Broken Windows, Grappling with the Gray, Proverbial Beauty, to name a few. You can reach out to Yonason through his LinkedIn. If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

As your business is starting to take off, how do you create brand awareness and reel more customers in? The answer lies in media publication and podcast exposure. But the challenge is pitching yourself to journalists and podcast hosts. Let the world know about you and your business as Brittney Lynn, Founder and CEO of Britney Lynn PR, joins us today to talk about public relations for founders and business owners. Learn how you can pitch yourself more effectively to reach your target audience and get word out about your business. We’ll also hear some amazing and practical tips to help get you started with PR and get down to the nitty gritty of Brittney’s business. Find out how you can grow your business through the power of media by tuning in to this episode now. Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Take the Kolbe A Assessment (https://www.kolbe.com/) Brittney L Lynn Website (https://brittneyllynn.com/) We’ll talk about: How Britney quit her job and fell into the PR world [01:20] The essence of PR and “done for you” services in the podcasting space [07:13] Building the audience’s trust factor and getting your story told [10:10] The importance of building lasting relationships for the long game [14:12] Why founders need podcast exposure [16:27] What should your content strategy be before hiring a publicist? [19:17] Understanding your audience to add more value to your content [24:19] Some tips to get started with PR and marketing [27:02] The benefit of using LinkedIn to grow your connections [32:45] The big no-nos in PR [36:49] How to pitch yourself to different media platforms [37:56] The significance of media sheets [41:56] What’s next for Brittney [43:34] The one thing that Brittney recommends [44:38] About Our Guest: Initially part of the marketing team of her previous company, Brittney L Lynn discovered just how much media exposure, especially podcasts, can do for founders and entrepreneurs. That’s what led her to found Britney Lynn PR, a company dedicated to helping online entrepreneurs grow through strategic public relations and marketing strategies. Now in its 5th year, her business continues to make great strides in the world of public relations for entrepreneurs. If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

B2B startups may not see branding as crucial at the start. With half in the space focusing on features and benefits, you could be missing out on a powerful tool for building momentum for your business. Today’s episode is all about branding. Tacklebox’s David Kelbaugh covers the different misconceptions involving branding. What is his definition of it, and why your end goal should be to turn customers into your advocates. We also talk about the tactics that no longer work such as lower funnel performance marketing, and the steps any startup can take to build their brand. It’s time to take action on your company’s brand. So tune in and grab some amazing insights on what you can do. Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Tacklebox Brand Partners Website (https://tacklebox.us.com/) We’ll be talking about: David’s background in advertising [01:20] The type of companies they help to build momentum [03:30] The definition of branding and why is it critical [05:40] Your goal is to transform customers into advocates [10:20] Not everyone has to like your brand [15:14] Be experimental to gain attention of your customers [18:29] Marketing should be more brand, less product [21:00] Four brand steps startups should be thinking about [30:55] Your logo and name are not that important [35:37] What’s next for David [38:31] The one thing David recommends [41:32] About Our Guest: After working with big advertising agencies for 15 years, David Kelbaugh started Tacklebox Brand Partners. Initially starting out as a market research firm, Tacklebox has since expanded to a full service marketing agency. David now uses his marketing expertise towards helping early stage companies get their brand right so that they can build the momentum that allows them to win. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Most of our work as business owners involves a lot of thinking. But how much do we really know about our brain power and mental capabilities? There’s so much of our brain that we don’t understand yet, but the propensity to do the things that we do goes all the way back to our primal instincts. However, what does understanding our brain have to do with marketing and business? Let’s unravel the mystery as Tim Ash, world-renowned keynote speaker and author of Unleash Your Primal Brain, joins us in today’s scintillating episode on the psychology of marketing and business. Today’s topic is all about the brain as we dissect and examine why getting a good night’s sleep is essential, why you’re not really multitasking the way you think you are, and what finding and creating your own tribe means to your business. Start learning and working more efficiently by tuning in to this episode now! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Crystal Website (https://www.crystalknows.com/) Tim Ash Website (https://timash.com/) Primal Brain Website (https://primalbrain.com/) We’ll talk about: How Tim went from computer science to marketing [01:54] The adoption of digital optimization in the B2B space [04:39] Writing his book “Unleash Your Primal Brain” [07:31] Misconceptions about how the brain works [12:15] The four stages of learning [16:49] The essence of getting a good night’s sleep [18:11] Is multitasking productive or counterproductive? [23:32] How being in an office work environment decreases productivity [25:29] The benefit of working from home [27:19] The link between the transmit culture and marketing [31:00] Creating your own tribe to grow your business [35:03] Tim’s views on sleep, company culture, and tribal values [39:00] What’s next for Tim [41:45] The one thing that Tim highly recommends [45:36] About Our Guest: An evolutionary psychology expert and world-renowned keynote speaker, Tim Ash is well-known for his two bestselling books, Landing Pages Optimization and Unleash Your Primal Brain. He is also a sought-after marketing advisor who founded Digital Growth Unleashed. Now, he is the CEO and Co-Founder of Site Tuners, a digital optimization agency that has been helping businesses scale by taking a strategic approach to business acceleration since 2001. If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

It is one thing to be financially rich and another to be time rich. What does it take to become the latter? In today’s new episode, top-rated podcaster and author, Steve Glaveski, shares where he got the idea for writing his new book, Time Rich: Do Your Best Work, Live Your Best Life. Aside from that, Steve and I also talked about the importance of instilling an entrepreneurial mindset among children and how it applies to situations outside of business set-ups. Interestingly, we also explore the history of the pre-COVID working condition as we discuss how companies are coping with the current challenge of work-from-home situations. Join us as we talk about Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/ Steve Glaveski Website (https://www.steveglaveski.com/) Download the Time Rich’s first chapter and automaton guide (https://www.timerichbook.com/) Know more about nootropics and ergogenic health (https://www.instagram.com/ergogenic_health/) Time Rich: Do Your Best Work, Live Your Best Life (https://amzn.to/38NpJa4) The Top Five Regrets of the Dying (https://amzn.to/3lwnR97) Collective Campus Website (https://www.collectivecampus.io/) NoFilter Media Website (https://www.nofilter.media/) We’ll talk about: Steve’s professional experience [02:51] Teaching an entrepreneurial mindset to kids [06:34] Idea behind Time Rich [10:20] Flow state: Avoiding time and productivity waste [15:24] Tim O’Reilly’s business model for the new economy” [23:07] The power of the rule of two [30:20] Presence and significance of the Pareto’s principle [33:14] PCOATS roadmap [37:31] Steve’s take on nootropics use [43:10] Tips on increasing memory retention [45:10] Time to embrace asynchronous communication [48:05] What’s next for Steve [53:24] The one thing Steve recommends [56:17] About Our Guest: An entrepreneur, author, and podcaster, Steve Glaveski is on a mission to untap the potential of people to lead more meaningful lives. He forwards this mission through his different ventures, such as the Collective Campus, an innovation accelerator; the Lemonade Stand, a children’s entrepreneurial program; and his podcast, Future Squared. In his latest book, he shares how being time rich is more valuable than living “comfortably miserable” lives. If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

The end-user may not be the buyer making the decisions in the company. While customer enablement has empowered the product or service users, forgetting to transform value for the buyer could result in failing to maintain important relationships. Today, we’re all about buyer enablement. Startup mentor, Joey Knecht, advocates for engaging with the buyers within an organization. With the shift in the B2B buying environment, maybe you’ve dropped the ball in maintaining those connections. If so, how do you pivot to create a process that not only drives growth but leads to new business for your company? Say goodbye to customer enablement and hello to buyer enablement by tuning in to this episode! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Proteus Website (https://www.proteus.co/) We’ll be talking about: A brief introduction on Joey and Proteus [01:45] The journey towards becoming an advocate for buyer enablement [03:33] The product is always pivoting and morphing [07:50] Maintain long-term relationships by justifying your value to the buyer [11:34] Invest in client success early on [15:21] Stay in your lane and own what you do well [19:14] The big secret sauce of expanding beyond your network [27:41] Non-traditional tactics for growing the business [32:33] Your role is to help the buyer solve their problem [37:34] What’s next for Joey [43:12] The one thing Joey recommends [45:06] About Our Guest: An advocate of buyer enablement, Joey Knecht learned from a young age how to navigate through challenges by helping engage diverse groups of people to find solutions. Now, as CEO and Managing Director of Proteus, he is leveraging technology to empower and engage buyers in complex B2B sales cycles. By taking the guesswork out of the so-called “dark periods” that often slowdown or kill the sale, he is helping sales leaders illuminate a crystal clear path of personalized buyer enablement with multiple decision makers. To find out more about Joseph and his work, reach out to him through Proteus. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Technology is a central component we see in startups nowadays. But the part technology plays in the business is an area that deserves better focus. In today’s episode, startup mentor, JC Garrett, talks about the importance of defining the role of technology in any startup, whether it is tech centric or tech enabled. While there is no right choice, having that clarity is key, as we are seeing paradigm shifts accelerated by the current COVID pandemic. We also discuss the opportunities that come up during these difficult times and why now is the right time to start a business. Find out how the balance of business and technology play together by tuning in to this episode. Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) FarShore Partners Website (https://www.farshore.com/) Dash Fire Website (https://dashfire.com/) We’ll be talking about: What led to JC being an advocate of technology [01:38] Startups should figure out if they’re tech centric or tech enabled [05:10] There is no one right choice, just define who you are [09:01] Before product and features, market efficacy comes first [14:07] COVID and the shift towards new technology implementation [17:43] Startups need to progress through the three stages of sales [23:04] Why NOW is the best time to start a business [27:19] Words of wisdom every startup founder should follow [36:59] What’s next for JC [38:50] The one thing JC recommends [40:30] About Our Guest: Having worked with hundreds of startups in the past 10 years, JC Garrett is passionate about coaching, mentoring, and consulting with founders. Through FarShore Partners, he has helped launch and scale over 250 growth startups, which have gone on to raise $1B in financing. JC is an advocate for defining the role of technology in any venture as he continues to work in executing scalable IT solutions and accessible software resources that allow businesses to leverage their vision. You can connect with JC through his LinkedIn or send him an email at [email protected] If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) DNX Ventures Website (https://www.dnx.vc/) Check out Ep. 68: A Deep Dive Into the Mindset of a B2B Venture Capital General Partner: Who Gets the Money and Why with Tim McLoughlin (https://bretttrainor.com/2020/09/15/a-deep-dive-into-the-mindset-of-a-b2b-venture-capital-general-partner-who-gets-the-money-and-why-with-tim-mcloughlin/) While the COVID-19 pandemic brought down businesses globally, it didn’t stop one venture capital firm from closing a $315M fund. Based in Silicon Valley and in Tokyo, DNX Ventures focuses solely on B2B companies. Today, we have Managing Director Q Motiwala who discusses with us the opportunities in the B2B space and what they look for in startups and their founders. Q’s perspectives share some consistencies and differences with those shared by Tim McLoughlin of Cofounders Capital which I interviewed in Episode 68. So if you want to pick up some more great insights in identifying the right startup or founder to invest in, tune in to this episode. We’ll be talking about: Q’s professional background [01:55] Why, how, and timings of investments [06:32] Technology adoption in legacy B2B firms [09:29] How pre-COVID born and post-COVID born companies reacted [12:16] Businesses that are worth investing in [15:28] What Q looks for in entrepreneurs before investing [18:27] How a socially distant lunch helps Q understand a founder [20:41] Mistakes that cause blow ups early on [25:48] What early-stage firms do to operationalize processes [30:46] What’s next for Q? [35:38] Q’s perspective on remote work and its effectivity [38:07] The one thing Q highly recommends [44:09] About Our Guest: Q Motiwala is the Managing Director for early stage venture capital firm DNX Ventures. He is primarily focusing on hardtech. Motiwala is on a mission to fund entrepreneurs on their “crazy” startup journey. With more than a decade at Qualcomm trying to figure out his life calling, he is well acquainted with mobile technology from the early 90s. He claims that he is still learning everyday by learning hard lessons in Deep Tech and in the enterprise and cloud infrastructure sectors recently. You can reach Q Motiwala on LinkedIn. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

The goal of any B2B founder is to expand and strengthen the company’s network. With today’s technology, public relations and marketing strategies are no longer restricted to written and printed ads. The rise of new media has led to new ways of reaching a wider audience. This is where podcasting steps in as more founders realize the impact and reach of this new platform. Today, we have top-rated podcaster Jeremy Ryan Slate who emphasizes the role of podcast guesting as not just a public relations but also business development tool. We cover the do’s and don’ts and how to get maximum value. Tune in to this mini masterclass on how to get on a podcast and leverage that. Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Create Your Own Life Podcast (https://www.jeremyryanslate.com/podcast-2/) Jeremy Ryan Slate Website (https://www.jeremyryanslate.com/) Command Your Brand Website (https://commandyourbrand.com/) “7 Reasons You’re Not Getting on Your Favorite Podcasts” (https://commandyourbrand.com/7reasons) We’ll be talking about: Why Jeremy got into the B2B space and podcasting [02:02] Podcasting as a PR strategy [05:34] Podcast guesting tip #1: Establish your credibility [10:02] Podcast guesting tip #2: Determine your target audience [11:51] Podcast guesting tip #3: Leave a compelling call to action [12:21] Do not make the podcast about you [14:00] Podcast guesting is a PR action, not a marketing action [15:22] Don’t force people down the buying path, be helpful and awesome [18:13] Build trust and credibility as a host [19:08] If you want to be on a show, be resourceful [21:02] Best practice for after the episode airs [23:31] Getting the most from your guest experience [27:21] Effective ways to promote on LinkedIn [29:38] Common mistakes of podcast guests [31:46] What’s next for Jeremy [35:18] The one thing Jeremy recommends: ‘Don’t drink milk on a hot date’ [36:05] About Our Guest: A former champion powerlifter, Jeremy Ryan Slate switched to new media and started the Create Your Own Life Podcast, which became, at one point, the #1 rated show on iTunes. With over 2.5 million downloads, the Create Your Own Life Podcast studies the highest performers in the world. It propelled Jeremy’s success in podcasting and led to him later founding the Command Your Brand Media to help leaders use the power of podcasts to change the world. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Businesses are no longer single units. Businesses are ecosystems. In today’s podcast episode, Kurt Johnson of 11.2 Ventures will discuss how the gears run within the company when it comes to building small businesses and products and how it fits into all the other enterprises that they manage. We will also talk about the shift in the marketing perspective and technologies from ten years ago, around the time that Kurt started dipping in the B2B business circle, up to the present. Also, he presents how the B2B market is not only a business nor a product, rather, it is an entire platform. If you want to hear more about the business ecosystem, listen to today’s episode now! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) 11.2 Ventures Website (https://www.11-2ventures.com/) We’ll be talking about: Kurt’s involvement in B2B startups [02:07] Transitions in B2B sales methods from 2012 [03:04] Salespeople educate on what the customers know [05:38] Gaining traction for the business’ growth [07:45] Weighing the leverage of marketing opportunities [11:24] Businesses are ecosystems [13:51] Approach of selling into an ecosystem [17:51] Why Kurt established 11.2 Ventures [22:08] The B2B market is a platform [26:28] The ideation process of Kurt’s business ideas [28:27] Long term visions for 11.2’s product or businesses [31:15] Eradicate the founder’s bias [34:24] Working with a certain type of founder [39:55] Customers, connections, and capital [41:16] What’s next for Kurt and 11.2 Ventures [47:12] The one thing Kurt recommends [48:26] About Our Guest: Kurt Johnson is the co-founder of 11.2 Ventures and one of its current managing partners. Johnson is an author and entrepreneur who primarily works with B2B startups. Together with the team behind 11.2 Ventures, they ensure a greater likelihood of success for businesses and investors. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Cold calls and hard sells need to say goodbye. As sales reps, there is a very short timeframe to capture your prospects’ attention. Don’t bore and put them off by acting as if you are presenting the solutions to problems that you don’t even know about. In today’s episode, we learn a thing or two about how humor improves rapport-building for sales reps, executives, and founders from Jon Selig, who does comedy and sales for a living. We learn how to create effective jokes specifically for your clients. If you want to know more about this refreshing take at sales talking, this episode is for you! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Jon Selig Website (https://www.jonselig.com/) We’ll be talking about: Jon’s professional background [01:40] Parallels between standup comedy and sales [05:19] What exactly is a joke [08:10] Great comedians and founders stick to what works [11:08] Creating excellent content [13:22] Workshop sessions with Jon [14:02] How Jon incorporates humor in sales [16:32] Jokes build connections [27:13] What’s next for Jon [29:42] One thing that Jon recommends [31:47] About Our Guest: After twelve years of selling technology, Jon Selig is now a part-time comic and part-time sales person. Selig performs stand-up skits for companies who need a boat and facilitates workshops for companies to learn how to “roast their prospects’ pain”. He uses jokes in the same way as cold calls, cold emails, and social selling among others. You can reach out to Jon through his LinkedIn. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

What works before may not work now. Upfront and distant hard selling hardly ever brings in clients anymore. The approach in dealing with clients has long evolved and salespeople need to let go of textbook strategies. Today’s podcast episode will feature an in-depth conversation with Diane Helbig, a growth accelerator and the host of the Accelerate Your Business Growth podcast. We talk about her newest book, Succeed Without Selling, and how this global pandemic actually accelerated the shift in the role of salespeople, and how fast the sales perspective is changing. If you want to close sales and gain profit by doing things effectively, this episode is for you! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Helbig Enterprises Website (https://www.helbigenterprises.com/) Accelerate Your Business Growth Podcast (https://www.helbigenterprises.com/resources) Succeed without Selling: The More You Think About Selling, the Less You Will Sell (https://amzn.to/3iXSQcb) We’ll be talking about: Diane’s professional expertise and background [01:48] Incorporating influence from other experts’ points of view [04:52] The reason behind writing Succeed Without Selling [07:01] Selling is discovery, connection, and problem solving [09:33] Engage a dialogue with your client rather than do a monologue [11:45] Each client is a prospect [13:57] Build a community for your business [16:16] The transition of a salesperson’s role [22:32] Marketing and selling go hand-in-hand [24:27] Tips for B2B founders [27:27] What’s next for Diane [29:13] One thing Diane recommends [32:01] About Our Guest: Diane Helbig is the author of the bestselling book, Lemonade Stand Selling, and host of the long-running business podcast, Accelerate Your Business Growth. She is a growth accelerator focusing on creating strategies for small business owners across all industries. Helbig also provides workshops and presentations regarding business topics, such as sales, social media, leadership, and business planning. You can reach out to Diane through her website. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

As the year is coming to a close, how do you plan on re kick-starting your business? Founders experience 2020 in different ways. But the one thing they need to focus on is how to quickly adapt to the changing times as buyers’ preferences have changed with it. Listening to your buyers’ needs can be a game changer for your business as we focus on being buyer-centric with SMB / SME adviser and my repeat guest, Michael Haynes. We talk about touching base with your customers as well as with your team to make sure your business rises back up as we kick-start the second half of 2020! Refocus, reignite, and rise in these challenging times by tuning in to this episode now! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Listen, Innovate, Grow Website (https://listeninnovategrow.com/) Listen, Innovate, Grow by Michael Haynes (https://amzn.to/345oxLa) Listen to Podcast Ep 8. Listen, Innovate, Grow- A Blueprint for Acquiring Business Customers with Michael Haynes (https://bretttrainor.com/2019/08/10/listen-innovate-grow-a-blueprint-for-acquiring-business-customers-with-michael-haynes/) We’ll be talking about: Michael Haynes zeroing in on the buyer-centric approach [02:20] How B2B companies are faring in 2020 [04:58] What you need to do to refocus, reignite, and rise in Q3 and Q4 [07:22] Why you need to talk to your current and former buyers [09:27] Reinforcing decision-maker confidence on risk-averse buyers [11:23] Three key things you need to deliver to your buyers [17:08] In these times, focus on the need-to-have instead of the nice-to-have [20:39] The “Listen, Innovate, Grow” framework [25:01] There’s no better time to be in tune with your customers than now [28:45] Touch base with your team more frequently than before [30:25] What’s next for Michael [32:12] The one thing that Michael recommends [34:22] About Our Guest: Having launched his book, “Listen, Innovate, Grow”, Michael Haynes firmly believes in a buyer-centric approach as a business. He is the Founder and Principal Consultant at Listen Innovate Grow, which has been helping SMEs create buyer-driven strategies to acquire and retain customers. Michael works as an SME B2B Customer and Marketing Strategy Adviser helping CEOs and their teams by empowering them to understand and deliver to their business’ buyer needs. Based in Australia, he’s been in the business for more than 9 years and is continuing to help drive business growth and performance. You can get in touch with Michael through his LinkedIn. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

With over 6,500 branding books on the market, how do you identify what truly works and which tactics are merely a waste of time? Branding is the key to scaling a business regardless of whether you’re B2B or B2C because at the end of the day, it’s about talking to another human. A 40-year veteran of branding, David Brier, walks us through his process for achieving differentiation, the brands that have successfully stood out and those who have failed, his perspective on growing beyond your network, and so much more. Transform your startup from the mundane into awesome by tuning in to this episode. Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need by David Brier (https://amzn.to/36jZwi2) Rising Above The Noise Website (https://www.risingabovethenoise.com/) We’ll be talking about: 40 years of helping businesses be bold and stand out [02:18] Branding as the art of differentiation [06:47] Why you need to get your branding right [13:06] The process for getting companies to identify what makes them different [17:21] The greatest brands are built on a set of values [22:54] Don’t think of it as B2B, think of it as human to human [27:11] The difference between Microsoft and Apple [30:17] Complacency and stagnancy will kill your business [35:42] It’s not a matter of everyone knowing you, but the right people knowing you [37:01] A book as a powerful tool for scaling [45:35] David’s book and masterclass [47:19] The one thing that David recommends [49:31] About Our Guest: A branding veteran with 40 years of experience in strategy, brand identity, and package design, best-selling author David Brier is the epitome of the no bullshit marketer. His book, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need, has been labelled “the branding bible”. Passionately advocating differentiation over the mundane, David has been responsible for building the brands of well-known companies such as the New York City Ballet, Revlon, Legacy Chocolates, The New York Times magazine and many others. You can connect with David on LinkedIn or Instagram. Get inside tips on branding and business growth with David’s One-Minute Wednesdays on YouTube. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Can your business stand out in an ultra competitive and rapidly evolving business space? In a market filled with businesses that offer the same things, the same service, and the same value, making sure your customers notice you is a tremendous task to achieve. Market dominance is our goal today as the author of a #1 Amazon bestseller, Theresa Lina, goes over the four pillars for owning the market. We discuss the need for differentiation and the constantly changing environment that means this process has to be continuous. Find out how your startup can become the go-to and even charge more. So tune in now! Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Apollo Method Website (https://apollomethod.com/) Get the book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa Lina (https://amzn.to/3kzvaMi) We’ll be talking about: Theresa’s backstory that led to her writing her book [01:28] Focusing on complex business solutions [04:32] The need to transition to a modern business model in the B2B space [06:51] The inspiration for the Apollo method of achieving market dominance [11:56] Do you have to be the category king? [18:45] Companies need to shift their mentality to a value-driven model [23:01] Steps to differentiating yourself in the market - Launch and Ignite [26:33] Conversations are key to identifying customer frustrations [32:51] Have an overarching brand vision then put in different dimensions to the story [37:32] The lead up to becoming the go-to - Navigate and Accelerate [43:11] Don’t make the mistake of failing to evolve [46:53] What’s next for Theresa and the book [50:03] The one thing that Theresa recommends [51:12] About Our Guest: As the author of the #1 bestselling Amazon book, "Be the Go-To: How to Own Your Competitive Market, Charge More and Have Customers Love You For It", Theresa Lina is a well-known strategy and marketing thought leader who has helped companies achieve sustainable differentiation and evolve in a rapidly changing environment. On the education side, Theresa also works as part of the teaching team at Stanford University. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

If worse comes to worst, how much would you be able to get for your business? Most founders fail to appreciate the importance of planning ahead. When the time comes for them to exit their company, they get disappointed by how much their startup is valued. In today’s episode, I talk with Domenic Rinaldi, President & Managing Partner at Sun Acquisitions, about why founders always need to think of maximizing their business’ value and how it ties in with their end game. Don’t let those years of business-building go to waste. Increase your market value by tuning in to this episode! Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) Sun Acquisitions Website (https://sunacquisitions.com/) K2Adviser Website (https://k2adviser.com/) M&A Unplugged Podcast (https://sunacquisitions.com/podcasts/) We’ll be talking about: Domenic’s journey into the M&A space [01:38] Launching the M&A Unplugged podcast [03:48] Always think of your business’ endgame [05:55] Understand and optimize the value drivers of your business [09:46] Never let one client’s share of your sales exceed 10% [10:55] Should non-subscription type businesses start charging for subscriptions? [14:32] Have a backup solution for when the vendor’s market strategy changes [16:16] Founders need to practice removing themselves from the business [17:58] Get a good accountant who understands exits and taxation [21:16] Buying a business vs starting a business from scratch [24:14] Be fully prepared if you want to buy a business [27:05] Get your business to adapt to the digital transformation [30:33] What’s next for Sun Acquisitions [33:03] The one thing that Domenic recommends [34:39] About Our Guest: In 2005, Domenic Rinaldi had acquired Sun Acquisitions and became its President and Managing Partner. He helps several privately-held companies prepare for the sale or acquisition of businesses. He specializes in Certified Business Intermediary. He also hosts a podcast called “M&A Unplugged,” helping founders gain a full understanding of the buying and selling process, as well as learn how they can add more value to their business. You can reach out to Domenic through his email. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

When it comes to startups looking to grow, funding is a crucial part of their journey. But deciding which startup or founder to invest in is a question not easily answered. Venture capital firms are faced with throngs of companies vying for their attention. What are the parameters they look into? What sort of metrics do they want? In my first interview with a venture capital firm, Tim McLoughlin from Cofounders Capital shares with us what they look for in the early-stage B2B startups they invest in. We also discuss insights on why he thinks startups fail. Tune in to this episode to find out the perspective of a VC fund on who to give their money to! Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) Cofounders Capital Website (http://cofounderscapital.com/) We’ll be talking about: Tim’s roots in North Carolina and getting involved in startups there [01:13] ‘The Triangle’ as fertile ground for startups [03:33] The attraction of B2B software companies [04:15] The decision criteria for which early-stage B2B startup to choose [05:49] Founders shouldn’t getting stuck on a idea they had going in [09:15] Being an entrepreneur involves a flurry of activity [10:42] Their preference for first-time founders [11:40] Two actionable traits that separate good from bad companies [14:10] Knowing when to segment your model and KPIs is important [17:18] Going broad vs. taking one niche at a time [19:35] Always prepare for the hand off to the next person [21:15] Focus and know your onboarding process [23:41] What happens following the success of a startup [25:13] The changes in the startup world influenced by COVID-19 [26:55] What’s next for Tim and Cofounders Capital [29:25] The one thing that Tim recommends [30:44] About Our Guest: As a Partner at Cofounders Capital, Tim McLoughlin is very involved in the North Carolina startup ecosystem. He has served as adviser and board member to several early-stage software companies. Prior to joining CoFounders Capital, Tim was an Entrepreneur in Residence for the Idea Fund Partners. You can reach out to Tim through Cofounders Capital or his LinkedIn. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Is having better technology the first answer to scaling your business? At the start of the 21st century, people got so caught up in relying on technology to make their lives easier and their business processes better that they forgot the basic and most important building block of all: people. This week, we’ll be putting more emphasis on the people side of the business with Lisa L. Levy, author of Future Proofing Cubed, and why founders need to prioritize it above all else. Learn how you can build a stronger, more customer-centric business by tuning in to this episode today. Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) Future Proofing Cubed by Lisa L. Levy (https://amzn.to/3lFJNPs) LCubed Consulting Website (lisalllevy.com) We’ll be talking about: Lisa and the LCubed Consulting [01:33] The people component is still essential despite technological advancements [05:25] Keep your team in the loop regarding company changes [07:38] Memorialize your superhero employees through putting in processes [11:47] How to incorporate the company DNA into your team [15:11] The key to improving your team’s process is by being customer-centric [19:40] How founders can slowly automate their processes [27:33] The sacred sequence that startups need to know [31:48] Focusing on technology on the first phase is a recipe for disaster [33:49] Make sure you interact with your employees regularly [36:02] Remind your employees not to mix life and work in this day and age [40:07] What’s next for Lisa [42:04] The one thing that Lisa recommends [43:25] About Our Guest: Well-known for her project management and process performance management skills, Lisa L. Levy has helped several organizations achieve their goals by adapting better business processes. She is the Founder and CEO of LCubed Consulting and is the #1 bestselling author of the book “Future Proofing Cubed.” She has also guested on several media outlets including NBC, ABC, CBS, to name a few. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. There’s a lot more to learn when it comes to podcasting, and we’re here to help! Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Getting word out about your product is one thing. But getting your buyers to hear your message is another. Nothing has been more relevant in this day and age than the use of online marketing tools to connect with your buyers. Simply spreading the message without putting too much thought in the value you’re giving in your interactions with prospects is just not going to work anymore. In this episode, we’ll talk about making your content crispier for your prospective clients with Diana Mitchell, Digital Marketing Consultant at Peoplemover. If you want to find out what makes your customers tick, then this episode is a gold mine of incredible and insightful information for you. Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) HEY Email Platform (https://hey.com/) Diana Mitchell Website (http://www.dianamitchell.net/) We’ll be talking about: Being a fractional CMO before it was a thing [01:39] The experience of being a guest on Oprah [02:26] Opportunities are present in B2B marketing [03:50] How companies reacted to the pandemic [05:59] Invest in buyer enablement instead of sales enablement [09:07] Your online content has to be up to par [13:56] Don’t be afraid to give away 99% of your great stuff [16:09] Now’s the time to have conversations and give value [17:34] Focus on what your prospects would like to hear [21:31] Treat your customers like prospects and your prospects like customers [27:57] Re-engage with those already in your customer database [33:24] Three things new founders should do [35:23] Provide value, don’t sell [38:02] Get yourself a good writer [39:08] What’s next for Diana [41:17] The one thing Diana recommends [42:04] About Our Guest: Diana Mitchell appeared as a two-time guest in Oprah and in a movie featuring Arnold Schwarzenegger. She is an Outsourcing Content & Digital Marketing Manager as well as Marketing Coach & Mentor at Peoplemover, helping junior marketing teams excel, and increasing leads and revenue for companies through her senior-level marketing team. In the next few months, Diana is preparing to launch her podcast “Moms Who Lead” designed for leaders who are supermoms at the same time. Connect with Diana on LinkedIn. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Rising up from bankruptcy to finding your true path is an amazing achievement. Just as we’re facing uncertain times in our lives, a lot have started to reconsider their priorities and how they’ve been living their lives. Which is why we have a very timely episode today with Sean Rosensteel, who shares why it’s so important for founders to become more intentional with their lives. You’ll get not just the reason for living intentionally, but also how you can do so. No matter where you are in your life’s journey, this episode has so much value for you! Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) Grab the book and get a ton of bonuses! (https://www.seanrosensteel.com/b2b) We’ll be talking about: Overview of Sean’s new book and the journey to writing it [01:59] How the COVID-19 pandemic affected the release of his book [03:07] The things that led to him writing his book [05:23] Reaching the turning point that got Sean into taking responsibility for himself [08:39] How the choice to be intentional came about [13:13] The need to identify what intrinsically motivates us [17:31] Who you are becoming is more important than what you get [20:30] The right timing of the book during this reset [23:59] Real magic happens in the constant state of balancing [25:46] What is important changes at different times in your life [26:30] Adapting the framework to business [28:07] Attract people by showing your vulnerability [30:35] People buy from people [34:14] What’s next for Sean [35:29] The one thing that Sean recommends [37:45] About Our Guest: After finding himself bankrupt at age 28, Sean Rosensteel realized that, in order to attain happiness and fulfillment, he has to break free from conventional wisdom. As a consultant, coach, trainer, and now, book author, he has a passion for helping others. He has recently published his first book, “The School of Intentional Living: A Real-World Approach to Living Life on Your Terms" and also founded The Intentional Living Academy to support his readers on a deeper level. Go ahead and grab a copy of his new book on Amazon and Audible. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Getting a customer to buy your product after trying for so many hours, days, or weeks is a priceless feeling. Imagine if you can do it in just minutes. Most entrepreneurs make the rookie mistake of building a business without a framework in mind. Thus, the client intake and sales process become a massive mess that creates a lot of friction and will eventually tire them out in the years to come. However, it’s not too late to unravel the chaos. Today, Anthony Coundouris, author of run_frictionless, shares with us the 4Qs that will help solve your sales problems. Make things easier for you and your client by tuning in to this show now! Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) run_frictionless by Anthony Coundouris (https://amzn.to/3fI5uui) run_frictionless Website (https://runfrictionless.com/) We’ll be talking about: Overview of today’s topic [01:18] Being occupied in creating the playbook [01:40] The path that led to writing run_frictionless [03:04] The type of companies Anthony worked with [04:42] Scale yourself out of the business rather than throw yourself out [06:05] The value of a sale that didn’t need the founder’s involvement [07:58] The 4 Quadrants as a decision-making framework [10:11] Making sure your products or services are aligned with the right customer [14:12] Understand the limitations of your product or service [17:15] Why a Q1 and Q3 fit is better [20:43] The importance of selling to those who share your belief [24:22] Sharing your Q3 with an online audience [30:53] Hire someone who shares the same beliefs [33:35] Serve your customers in the fastest way possible [36:32] What’s next for Anthony [43:35] The one thing Anthony recommends [44:35] About Our Guest: Anthony Coundouris is the founder and author of run_frictionless, a playbook that helps entrepreneurs achieve predictable sales. He has assisted in scaling small and large businesses for a decade and has consulted with big companies worldwide. With his experience as a founder for two startups, he has seen where businesses fail short and is dedicated to guiding companies out of that direction. You can connect with Anthony on LinkedIn. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

One of the biggest myths in business is that you, the business owner, have to be the one to manage it day in, day out. However, by setting the wheels of systemization in motion, you’ll see how your business can run without it being too dependent on you. Today is Part 2 with Dave Jenyns as he shares about the six stages of SYSTEMology that will allow you to remove yourself from your business from time to time. Enhance your business process by tuning in to this episode! Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) SYSTEMology by David Jenyns (https://www.systemology.com/book/) Business Processes Simplified Podcast (https://www.systemhub.com/podcast/) We’ll be talking about: The six steps of the SYSTEMology process [01:00] Define stage: Mapping out the Critical Client Flow [02:20] By systemizing your process, you can remove yourself from the business [05:26] Assign stage: Identifying the key team members [08:02] Extract stage: Picking the brains of your team [09:49] Integrate stage: Getting the buy-in from the staff [16:00] People resist systemization and eventually stop [18:36] Scale stage: Systemizing the business as a whole [20:51] Optimization stage: Monitoring your metrics [24:59] The next step for Dave [27:47] The one thing Dave recommends [31:39] About Our Guest: Dave Jenyns is the author of the upcoming book SYSTEMology and the host of the podcast Business Processes Simplified. As the Founder and CEO of systemHUB, he is keen on building systems that free small business owners from the day-to-day operations of their companies. Having systemized himself out of this business and hired a CEO to run it, Dave was able to pursue opportunities that he would have missed out on had he needed to be present running his company. You can reach Dave through any of his social media pages: Facebook, Twitter, Instagram, LinkedIn, and YouTube. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/