The Content Fix

Can you spare 15 minutes? If you can, I've got a productivity power punch for you that will banish procrastination once and for all. I came up with a system to trick myself into getting stuff done. It's called the 15 minutes rule. Listen now to find out how it works and try it for yourself.

Do you think you're too busy to start something new? In this episode I'm sharing how to find time without sacrificing other personal or professional commitments so you can not just start, but get it done as well.

Do you want to change something in your life? Whether it's personal or professional, this is how you make that happen. In this episode, I'm getting open and honest about making change. It's not always as easy as it sounds, so I'm breaking down a personal and a professional example of change that I want to make in my life, how I identify the roadblocks that are stopping me, then how I decide what to do differently while staying realistic about what is possible so it actually does happen.

Email storytelling is an important tactic for online businesses. In this episode, email copywriter Jules Dan is outlining the five-email sequence he uses for his clients, how he creates them and the results they get. Listen now to find out how you can create this five-email plan to deliver an email storytelling sequence that engages and converts your audience.

Let's face it – not everyone is good at telling great stories. But even if it doesn't come naturally, here's how to learn to be a better business storyteller. In this episode we're talking a storytelling journey with copywriter Jules Dan in the co-pilot seat in an exchange of tactics that are served and returned back and forth faster than a grand slam final.

Everyone seems to have a Facebook group these days. Big groups, small groups, temporary groups for specific campaigns, local groups and plenty of fan groups. And let's face it. Unless you were running the Kmart Air fryer fan group, there is just so much competing attention that it is becoming really hard work to keep your audience engaged. Facebook Group features have become a little stale over the last few years and the new features like Units just didn't deliver the user experience people were expecting. But it seems Facebook is still pretty committed to keeping Groups at the forefront and has just announced a slate of new tools to help group admins create better experiences. They are broken down around four core categories: Build the community you want and strengthen culture Deepen connections Manager your community Sustain your community Lovely sub-headings but in this episode, we'll crack them open a bit more to find out what that's all about and what you can actually do with the new features available.

Instagram has decided to level the playing field. Not long after it switched from a swipe up link in stories to a link sticker, the walls came down and every user was given access to story link stickers. But having links on your stories is only the beginning. In this episode I'll walk you through my three hottest tips for using the feature to its fullest so people don't just see your links, they start tapping them as well.

A mission statement explains how you are going to deliver the vision for your business. Some people think it's not important to have one or that's it's just a vanity statement to show you've done your strategy work. But a carefully considered mission statement actually helps you focus and drive a business towards the future. In this episode you'll find out what the difference is between a vision statement and a mission statement and how to use three simple questions to help create your own.

Do you spy on your competitors? Most of us do. And it's a good thing! As long as you put a bit of structure in and turn the snooping into a competitor analysis. The process of collecting and reviewing information about rivals and peers can help you to establish an edge over them by learning from their successes and failures. In this episode, we'll walk through the key steps of creating a competitor analysis, then how to turn that new knowledge into actions.

The process of understanding the what, where and how of creating great customer experiences comes through customer journey mapping. That's when you tell the story of your customers' experience through all the touchpoints with your business – so it not only starts well before the sale, it also goes well beyond it. If you get that right, you are in a strong position to know the right message for the right person at the right time when you're rolling out your marketing tactics. Because you've done the work getting inside their head and you know the questions you need to answer and the problems you need to solve to get them staying on the path with you.

A SWOT analysis identifies what you are doing well and what you are not. Learn how to create one and turn weaknesses into opportunities.

In the online world you hear a lot about personas. Or some people call them ideal customer avatars. But while it's important to know who your customer is and how to find them, businesses that create exceptional customer experiences are the ones that can really set themselves apart from their competitors. Find out what the customer experience is (hint: it's more than just customer service) and how to use it to make a positive impact on customer loyalty, retention and sales.

Your vision statement explains what your business wants to achieve and helps in the development of a long-term strategy. Learn how to craft a powerful message in this episode.

You probably know you need a marketing strategy. But if you want to really commit to creating a great one, it's important to know why you need it.

Content marketing can put a huge strain on resources when you're starting out. Creating enough written and visual content in a multitude of formats for both existing and emerging channels to grow your brand is a big task. And while quality is important, sometimes there is no getting around the sheer quantity required to get the right message to the right person at the right time. I've got a solution for that in this episode.

When it comes to Instagram stories tips, I could go epic with an ultimate guide. But when others zig, I zag. To round out my latest series on Instagram here are three of my best tips for Instagram Stories. And yes, they are easy to implement. And they get results.

You can increase your Instagram engagement when you know the right content to get the best reaction. Likes, comments, saves and shares. It's what we want (and need) to keep out Instagram accounts performing strongly. But how do you encourage those reactions from your audience? In this episode, I'll go over each of the engagement pillars and share content types and themes that will help you get the best potential response from your audience.

Do you know how to grow your followers on Instagram authentically? It starts with skipping the spammy bots and tactics that will do more damage than good in the long run. In this episode, you'll learn seven key tactics to implement that will grow your followers on Instagram and build an engaged supportive community over time, including: How to make a great first impression. How many posts are required to if you want to be posting consistently. Why it's important to show up, and not just on your own account. Owned, earned and paid opportunities to promote your account. The key areas to focus on so you are discoverable. How to use the different content formats available and refine your plan to the best performers. And finally why it all hinges on the actual content you are sharing.

The Instagram algorithm is the key to success on the platform and here are the many factors and processes it uses. In this episode I'll break down: The four broad factors that determine where an Instagram post will appear in feeds How to get your Stories seen sooner The important extra step to ensure you get more views with IGTV The content creation process to ensure Reels are more likely to be seen Simple engagement strategies to help the Instagram algorithm respond to your content

Here's how to create content for Pinterest so you can reach a new audience and drive traffic to your site. With my special guest, Pinterest expert Alisa Meredith, we're covering: How to figure out the right kind of content to get results The simple process to turn one piece of content like a blog into 10 pins to share on Pinterest. The tool you can use to create pins quickly and easily that can outperform even professional designers' graphics. People used to share the same pin over and over again. It used to work. Here's why you need to stop now. How to create pins in less than two minutes with the potential to get more than 300% more engagement. Why it's important to stop worrying about followers Why you're sitting on a gold mine if you've been creating content elsewhere Game on – getting my groove back on Pinterest – and how you can follow along.

If you're not sure how to use Pinterest for business you're in good company – lots of people feel that way. Pinterest expert Alisa Meredith joins me to share all her top tips for how to make Pinterest work for your business. And to bust a few myths about the different niches you'll find there. It's a much bigger opportunity than most people realise! In this episode, Alisa shares her advice on how to use Pinterest for business, including: The results her very first Pinterest client is still getting – five years on! The results I'm still getting from using Tailwind for Pinterest even though I haven't been active for a couple of years. Who should be on Pinterest (spoiler alert there are some surprises, like sport being in the list of top interest categories and there's one other 'surprise' top one as well). The search habits of Pinterest users that make it possible for small businesses to compete with the big brands. The most important thing to consider if you want to be 'found' via search in Pinterest. How to create content that will draw potential customers to your website. How to avoid looking like you're 'going in for a kiss at the beginning of the first date' on Pinterest. The important differences between marketing a physical product and marketing services or digital products on Pinterest. How Pinterest is becoming more social as a platform. The new opportunity emerging that opens up Pinterest for people who thought they'd 'left it too late'.

An episode about how to use Twitter for business is unlikely to make it to my top ten most popular. Twitter just isn't the cool kid these days. But if you want to go beyond an optimized profile for social proof (which I covered in episode 117), well I've got you covered. In this episode, I'm explaining: The basics The important rules Deciding a posting cadence Content options Creating engagement Measuring results with Twitter analytics

With all the love going TikTok and Instagram's way, you may be wondering if Twitter is still useful. The answer is less complicated than you may think. In this episode, I'm covering: Whether or not you should be on Twitter – and my answer may surprise you! Twitter's strengths and weaknesses. Figuring out if your audience is on Twitter. Optimizing your Twitter profile for social proof and redirection.

Finding the best time to post on social media can be completely change the results you get. There's no one size fits all solution but there are some important steps to take if you want to get it right.

If you think it's getting complicated to stay up with what's happening with social media in 2021, you're right. And if you're also a rule breaker at heart, this is your time to fly. But before you throw caution to the wind, find out what is ready for a shake up (and what isn't) first.

Just because I know what to do, it hasn't stopped me making these mistakes on YouTube. In this episode, I'm sharing how and why I've been letting the ball drop on YouTube but more importantly, exactly what I'm also going to do differently.

If you want to know how to be remarkable so your business stands out against the competition, it starts with four little F words. But before we get to that, let's talk about the word remarkable itself. It seems like a big call when you first hear someone say it. Particularly if they're asking you what is remarkable about yourself. Rich Brooks is a man who know a thing about remarkability. And he's sharing all the details, no holding back, in this episode, with those four little F words. You can use them to figure out what's remarkable, or what needs to be remarkable, about you or your business. Follow the process and something remarkable may well just happen.

If you are marketing through storytelling this is how to make sure the stories you tell are relevant and linked to your business messaging.

Legendary storytelling should be savored, not mass produced as a cheap tactic by online marketers. Here's how to get it right.

Storytelling basics can take the stories we all have to tell and transform them into engaging journeys our audience wants to hear. The thing is, most people think that unless they are a content creator or specifically a writer, that they just won't be a good storyteller. But the thing is, most of us already have stories to tell. The next level is to learn the basics when it comes to the craft of storytelling so your stories are authentic, well-structured and on target for your audience.

Finding eCommerce products with low competition to sell may seem impossible, but it doesn't have to be. In this episode, Chris Chasteen an eCommerce content specialist, joins me to talk about where the gaps are, how to find them, and how to create the kind of content that attracts customers.

SEO is constantly evolving, so it's important to be across current SEO best practices and know which SEO tools are the right fit for your business. In this episode, SEO expert and the founder and managing director of the agency Sixgun David Pagotto is breaking down all the core components of a top SEO strategy and the tools you can use to implement it.

Are you thinking about hiring an SEO agency or consultant? If you're responsible for SEO in your business or the business you work for, you need to be approaching SEO as a holistic and integrated part of your digital marketing strategy. So finding the right support is critical. Sadly, there's plenty of people out there offering SEO services that over promise and under deliver. To help you weed out the worthless and hone in on the best fit, here are seven questions to ask to see if they are the right fit for your business.

Creating SEO optimized content doesn't have to be complicated. Once you understand how search engines interpret your topic authority from your content you can easily plan it to attract more traffic. These SEO content tactics will help you get Google traffic to your website and provide a high value experience that makes audiences stick around and convert.

If you want to get Google to send traffic to your website, the days of hitting publishing and crossing your fingers are long gone. When you think about the gazillion searches going on every second, the whole thing needs a little order. So Google has a few hoops you need to jump through first. If you've got a website, SEO can seem a little overwhelming. And what's the deal with it taking SO long to deliver results. But the key point is it does deliver results! In this episode, I'm demystifying the SEO fundamentals to get your search engine traffic growing.

If it seems like everyone is talking about social advertising these days, you may wonder if SEO is still important. It is. And here's why. One article, five minutes to write, over 86,000 pageviews in three years, with 95% traffic from Google search. Want to know more? Listen now.

If you want to build a personal brand so that it can support your business or your professional career, this is how to do it. In this episode, I'm catching up with Neal Schaffer to talk about what a personal brand is (and it's probably not what you think) and how to maximize its potential as part of your marketing. Whether you're a start-up, established business or climbing the corporate ladder, we've dug into all the different scenarios, even for the introverts who are worried about having to be thought leaders if they use a personal brand! Listen now to find out how, when and why to use and build a personal brand.

Starting your own business can be daunting but it doesn't have to be a rollercoaster if you go into it with open eyes. There are some key mistakes that can either derail your progress or even stop you completely. In this episode, I'm covering the top five, how I dealt with them, and how I continue to deal with them as my business scales.

There comes a time in many people's careers where we take a job for… the money. Call it selling out, call it practical. Each person has to define the decision in the context of their own life. For me, it was simply selling out. Because I'd jumped out of corporate once already. And when I jumped back in, it was purely because I was lured by the salary. Before long, five clear signs emerged that helped me build the confidence to know going out on my own was the best option. Listen now to find out what they are.

If you asked me two years ago whether I'd be able to deliver 100 episodes of a podcast consistently, every single week, I might quietly have told you it was unlikely. But drawing on my experience in content marketing… I did it! In my 100th episode I'm breaking down the five essential content marketing skills that got me over the line.

Are you look for some advice on getting started with Facebook ads, without breaking the budget? If I told you it was possible with just $5 per day, would you believe me? You should! I'm not saying you're going to scale overnight at that level, but $5 a day is the perfect place to start playing while you figure out your audience, messaging and best converting creative. And if you want to know exactly how that works, my special guest Chase Chappell who is an expert in data-driven Facebook ads methodology is sharing all the details.

User-generated content is one of the most effective, yet widely under-utilized tactics for growing a business online. When you consider how affordable and low effort a user-generated content strategy can be, it's surprising more people are putting it at the top of their list. One reason is that is the high level of confusion around what exactly user-generated content is. Follow this step by step guide to understanding and harnessing the power of user-generated content.

When it comes to understanding what to expect from Instagram in 2021, the truth is, they probably don't even know. Because Instagram has definitely switched from innovator to follower in recent years. But with the confidence of an It Girl who knows that is she gets snapped wearing her last feature and stacked up in a side by side with the original, if anyone asks who wore it better, well Instagram is likely to get the nod. But in a year where the world felt like it was standing still, technology went from strength to strength. There's a lot for Instagram to be inspired by. In this episode, I'm sharing some of the features you can expect from Instagram in 2021 and the top strategy working for creators as well.

If you want to evolve from a side hustle to a business you need to know what's going on with your money and how to best utilize your cash flow. In this episode, Parker Stevenson from Evolved Finance explains why a profitable business generally doesn't happen by accident and that when you keep it simple and get the right help, you can build a profitable and sustainable success story.

Video is widely considered to be the number one way to connect with your audience and even if it's not your favourite content format, it's hard to avoid if you want to make sure you're getting the best return on your content marketing efforts. But in the rush to get our message out via video, it's easy to skip the critical step of developing a video strategy. In this episode, I'm sharing the five steps you can take to establish a solid, strategic foundation for producing video as part of your content marketing plan. The five steps for developing a video strategy covered: Set your objectives to make your video strategy measurable and timebound. What you need to know about your target audience so you're creating the right content, for the right people, in the right places. How to set up a video production process The key elements to cover when contenting planning for video How to establish an implementation timeline

If you're short on time but big on getting results with your content, here's how to start creating YouTube Shorts. And it's well worth the effort! A YouTube Short is basically like TikTok or Instagram Reels on YouTube. Short, vertical videos, largely captured on mobile devices that are 60 seconds or less. Currently only users in India have access to the beta Shorts camera and are able to create short vertical videos right on their YouTube app. This means they get editing tools to do things like string multiple video clips together, use speed controls and timers, and add music to their video clips. The beta access to creators tools is expanding to the US in the coming weeks. According to YouTube, people can find Shorts videos on the homepage, the Shorts shelf which is basically just a section in the feed dedicated to Shorts, similar to what you see on Instagram in your feed for Instagram Reels. You can also find shorts by searching and by checking your subscription feed. I have to admit, I'm struggling with the actual shorts viewing experience, so have just been searching for #shorts so if you want to see what other people are creating that's an easy path to follow – just make sure you look for the hashtag specifically in the title of the video. Even with limited access to Shorts creation tools, YouTube has stated that the Shorts Player is now receiving more than 3.5 billion daily views globally. If you get the strategy right, you can jump in on those early results yourself. And it's much easier than you might think.

If you don't think you need a Plan B, this isn't the episode for you. But if you're open to it, read on. Because spoiler alert, no amount of positive thinking, manifestation and avoiding self-limiting beliefs is going to change the fact that big or small, sometimes things go wrong. Having a Plan B was a big deal for me last weekend. So I wanted to share what happened and when and how I develop one so you can as well.

Comparison syndrome is basically when you compare yourself with others and make a judgement on where you rank against them. It came happen personally. It can happen professionally. And it is probably happening more often than you are even consciously aware of. In this episode find out more about what it is, and how you to stop comparing yourself to the point of paralysis.

It's easy to do too much on social media. There's always a new platform or a new content feature that everybody is spruiking as where you need to be or what you need to do to get the best results. But here's the deal – you don't have to be everywhere all the time. I've got the facts, the cold hard data to back that up. And some tips to help you know where to focus your time.

Have you ever wondered if you could become a better speaker? Many people think great speakers are born, but the truth is you can learn to be a better speaker. In this episode, TEDx speaker Bosco Anthony joins me to talk about his journey to being a great speaker and shares some actionable insights you can try yourself. Tips for being a better speaker in this episode: Bosco and I share our early speaking experiences and what shaped our future improvement Nature or nurture – is this something you're born with or can you become a better speaker The most important thing you can do to become a better speaker The things that make you a great speaker (beyond your actual voice) Why adaptability is important The one thing you need to fuel your speaking performance What actor Anthony LaPaglia taught me about me a good interviewer Why too much rehearsal can actually hurt your speaking ability And much more!