How to see through your audiences' eyes with customer journey mapping
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Show Notes
The process of understanding the what, where and how of creating great customer experiences comes through customer journey mapping. That's when you tell the story of your customers' experience through all the touchpoints with your business – so it not only starts well before the sale, it also goes well beyond it.
If you get that right, you are in a strong position to know the right message for the right person at the right time when you're rolling out your marketing tactics. Because you've done the work getting inside their head and you know the questions you need to answer and the problems you need to solve to get them staying on the path with you.