The Content Fix

There's enough naughty in the world. Let's talk about the nice stuff.

I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice next week.

I always love finding out the word of the year. This year's seems to be coming a bit late to the party, but it's blue ribbon seems an interesting indication that gaslighting is getting more than it's fair share of use online these days. Maybe it's time we did something different...

Have you ever been asked by someone on social media to tell them what content you'd like to see? Now if you're a mega-fan, this is a no-brainer question. But for most of us, while it's great to put it out there, just asking like that isn't that inspiring. There's a better way and here's what it is.

It's one thing to imagine how your audience thinks, feels and acts. But if you really want to take things to the next level, immersive research gives you the opportunity to really walk a mile in their shoes. Here's how to do it.

Do you every feel invisible? Like people just aren't 'getting you'. This can happen in big ways in your day to day life, but it also happens way too often in content. We read, listen or watch a piece of content and just don't feel any link to it. When you understand your audience better, you naturally create much better content. Here's how to do it.

Do you have a big task that's been sitting on your to-do list for a while? That thing that haunts you because you know you should get it done but it just doesn't happen? Have a go at micro-scheduling. Here's how to do it.

Whether you are interviewing for research or content, the best interviews happen when the interviewer knows what they are doing. If you want to master this skill, start with these five tips.

Get your head above water and start being the leader with these three steps.

YouTube is rolling out handles. Yes, I know. Finally. Here's what you need to know about what happens with your current channel name and how handles will work differently.

Have you ever seen that move 'What women think'. It starts Mel Gibson and Helen Hunt, and the basic jist is that he can suddenly hear the thoughts of all women. And in true Hollywood tradition, what starts as an incredible edge that he fully manipulates, well, let's just say, be careful what you wish for. The thing is, we spend an awful lot of our time trying to figure out what other people are thinking. Imagine how much easier it would be if we just told each other. Sound hard? Are you worried you could hurt people's feelings? Listen and find out why it's actually not that difficult and how it can truly change the way you live and work.

UX copywriting is a bit of a buzz phrase at the moment but behind the hype is a seriously important opportunity to optimise key pieces of copy for your audience or customers. There's a thin line that separates broader copywriting from the UX kind but it's an important thin line. Find out why they are different and some quick and easy opportunities to give UX copywriting a try yourself.

With so much content out there for our audiences to consume, how do we get the to value our content so much that they want more and more and more? It's all about creating a connection by creating content with the audience needs at the heart of it. In this episode, I'll share three simple steps you can use while outline to create that connection.

Following on from my episode on the Facebook Audience Network last week, this time around I'm checking out LinkedIn's version. It's hard to dig up much on this offering, but here's what I found.

If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as part of our campaign, or we select our own platform options and drop it off the list. But have you ever taken the time to figure out exactly what the Facebook Audience Network is? It's changed a bit over the last few years, so I'm breaking it down and letting you know what, and who, the opportunities are best for.

There are too many dead ends in life. Don't let them creep into your content as well.

Now it wouldn't be a sneak peek if I explained it all here, would it? Have a listen and find out what's happening.

If there's one secret sauce when it comes to digital marketing it's optimization. And one of the best tools you can use is A/B testing. In this episode I've got a breakdown of what A/B testing is (including the common mistakes to avoid) and share the five areas on a landing page you can test.

Five simple steps you can take to build and maintain your Intagram Reels strategy.

Now that video upload to your Instagram feed must be uploaded as a Reel, it's more important than ever to get Reels right. Here are my top tips.