Episode 172
5 simple A/B tests you can use to optimize a landing page
August 23, 202210m 26s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
If there's one secret sauce when it comes to digital marketing it's optimization. And one of the best tools you can use is A/B testing. In this episode I've got a breakdown of what A/B testing is (including the common mistakes to avoid) and share the five areas on a landing page you can test.