Episode 121
Here's how the Instagram algorithm works (and why it's the most likely culprit for drops in engagement)
August 31, 202114m 19s
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Show Notes
The Instagram algorithm is the key to success on the platform and here are the many factors and processes it uses.
In this episode I'll break down:
- The four broad factors that determine where an Instagram post will appear in feeds
- How to get your Stories seen sooner
- The important extra step to ensure you get more views with IGTV
- The content creation process to ensure Reels are more likely to be seen
- Simple engagement strategies to help the Instagram algorithm respond to your content