PLAY PODCASTS
How to spy on your competitors (and why it's important)
Episode 131

How to spy on your competitors (and why it's important)

The Content Fix

November 9, 202113m 6s

Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Do you spy on your competitors? Most of us do. And it's a good thing! As long as you put a bit of structure in and turn the snooping into a competitor analysis.

The process of collecting and reviewing information about rivals and peers can help you to establish an edge over them by learning from their successes and failures.

In this episode, we'll walk through the key steps of creating a competitor analysis, then how to turn that new knowledge into actions.