The Category Queen Show

Email marketing has one of the highest ROIs of any marketing channel, making it an important tool for industry experts who are looking to increase revenue and reach. In this episode, Kinsey discusses the importance of a simple, high-converting email marketing strategy that allows for sustainable success beyond what any social media platform can provide.&nbsp;Past Episode:&nbsp;Episode 77: Everything You Have Right Now Is Enough To Hit Your Goals This Year&nbsp;Do not miss these highlights:&nbsp;00:54 Incredible live launching of “Queen.”&nbsp;02:23 Quick tip and a good reminder to continue to nurture your marketing email list.02:39 It is one of the most effective tools we use to grow our business.&nbsp;03:00 It is critical not to forget the fundamentals of email and when and where this comes in.&nbsp;03:36 Unfortunately one of the things that people do is focus on the metrics versus the&nbsp;revenue.&nbsp;04:11 Having clients that will create cash, and as a byproduct of that is growing your email list&nbsp;and nurturing your email list.&nbsp;05:00 When you actually sit down to produce results and you are working in alignment with&nbsp;that, you will move so much faster.05:25 You should make sure that you have the assets in your toolkit to be able to support a&nbsp;growing email list.&nbsp;05:46 In Kinsey’s Higher Level Mastermind Clients, it's important that they are talking with the&nbsp;people on their email list. This is a 100% non-negotiable activity that they need to be&nbsp;doing every week.&nbsp;06:35 In your email marketing list, you have direct control over your clients to capture their&nbsp;attention and give them what they need.07:12 In ConvertKit, getting into the habit of sending emails at least once a week, if not twice.&nbsp;With the mastermind clients, they've committed to sending emails two times a week.07:47 Remove the barrier and just write content in the way that you write content and then&nbsp;repurpose it to email.08:34 At the end of the day both redundancy and repetition are going to be good.&nbsp;08:52 Having an email list will give you much more control. Nowadays, you don't even know&nbsp;what the algorithm is going to do on social media.09:30 As you're growing to multiple figures, your email marketing list will be one of the critical&nbsp;elements of your overall marketing strategy.09:36 One of the best ways to grow your email list if you're just getting started is to have a&nbsp;free lead magnet.&nbsp;09:51 Like live launches, or whenever you have a masterclass, or a free challenge, or a&nbsp;workshop that people can avail of that experience.10:16 Just create something of value for your potential clients and share.10:36 But if you are creating things for your audience, but you're not talking about it including&nbsp;your paid offers, that will be a problem.&nbsp;11:10 Simple processes to grow your email list. You just keep having conversations with them&nbsp;over there.About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.<a...

In this episode, Kinsey sits down with Ashlee Young, a piano coach who helps self-taught adults how to play beautifully by practicing smarter, not harder. Ashlee recently ascended from our signature coaching program to our top-tier mastermind, Female Founders Board. Ashlee shares her journey as she evolves from classical musician to entrepreneur to an industry leader who’s expanded her reach beyond her one-to-one piano studio. More importantly, she talks about what it’s like to have a safety net of skills, knowledge, and tools that will allow her to create opportunities on demand (for life) that no place of employment could have ever given her.&nbsp;Past Episode:Episode 25: Identity CrisisDo not miss these highlights:&nbsp;00:47 A very special guest is with Kinsey on this episode.&nbsp;02:27 Ashlee Young's niche is in piano. She’s a piano coach for piano players and piano&nbsp;teachers.&nbsp;03:02 She loves helping people realize that they can do more than they think they can do and&nbsp;she is so fulfilled in doing it.&nbsp;03:35 The way Ashlee teaches is by learning how to practice smarter, not harder. It's all about&nbsp;being effective and efficient.04:42 Ashlee shared here about her journey when she applied her entrepreneurial mind to&nbsp;teaching piano online.&nbsp;05:28 In her young mind she always thought that someday she is going to grow her company.&nbsp;05:55 But all the business things to go through is usually the least of her favorite part of being&nbsp;an entrepreneur.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;06:15 Things change well for her and started to happen during the pandemic.&nbsp;06:32 The wheels then started turning and she started thinking, how can she move this beyond&nbsp;just herself? How can she create something bigger?07:08 That's about the time that she found and joined the 10K Content Collective group. She&nbsp;knew she needed more information to fully realize and make that big thing into a reality.08:38 On the other hand, she had this mental block for so long about doing online teaching.&nbsp;She didn't know that it would be as effective.&nbsp;09:00 But once she got through that mental block, the possibilities seemed endless.&nbsp;09:45 She foreknew that there will be a swamp ahead but she’s gonna learn all that lessons&nbsp;while she is in the swamp.11:09 She shared that the most uncomfortable part of building a business and helping more&nbsp;people is a lot of growing pains.&nbsp;11:27 Still having a one-on-one student approach and now making the transition to a different&nbsp;kind of business.&nbsp;13:26 How to put many people through a program and still get the same result one-on-one?&nbsp;14:26 Ashlee talked about things that she enjoyed that were very unexpected in her as she&nbsp;started to scale her programs.&nbsp;15:18 The constant improvement is so empowering because she didn't think she could do or&nbsp;be good at some things.&nbsp;15:52 The confidence in using her voice now in a way that she is expressing what she wants to&nbsp;express.&nbsp;16:53 It's a very empowering and exciting feeling for her to know that she can have that&nbsp;lifelong journey of constant learning.&nbsp;18:45 It’s the willingness to lean in and know that it's not going to be perfect.&nbsp;19:22 It's a lifelong thing that comes from just showing up every day, that consistency, and just&nbsp;doing it.19:49 There’s too much change happening in just showing up. It can be terrifying, but it's so&nbsp;rewarding.20:04 Another skill that she developed is using her voice in content in a way that's compelling.&nbsp;This skill is something she really started to hone in the 10K Content Collective...

Do you feel excited to work toward your first (or next) 5 or 6-figure launch? Live launches are the best way to grow your business as an online expert because you can create predictable cash infusions, grow your audience, and elevate your credibility in the industry. Tune in as Kinsey walks you through the five most important stages of launches and how you can prepare to have your highest converting launch.&nbsp;Past Episode:Episode 66: Leverage MarketingDo not miss these highlights:&nbsp;01:22 This year, the focus is heading from a brand messaging perspective.&nbsp;01:58 Bringing more content, curriculum, and coaching, around launching.&nbsp;02:13 It is the core method for producing those high cash injections.&nbsp;02:30 Live launches create an elevated layer for the business.&nbsp;02:47 Captivate and Close podcast link about Leverage Marketing.&nbsp;03:03 “Live launching” can exert the same amount of input, but bigger output.&nbsp;03:15 It is obviously important to understand what it is because launching can mean so many&nbsp;different iterations of stuff.&nbsp;03:28 But in this context, “live launching” is the method for opening doors to a program, or&nbsp;bringing large awareness to a program through a vehicle of a launch event.&nbsp;05:33 There's a very specific process that you are going to walk through that is operating in a&nbsp;high-converting machine.06:45 You need to blend the art and the science of live launching. Science is the process,&nbsp;the fundamentals are the stages.&nbsp;07:06 Both the art and science of live launching are skills that you develop and fine-tune over&nbsp;time.&nbsp;07:42 It's a journey and not to compartmentalize around.&nbsp;&nbsp;08:02 It’s the first experience and the first impression that somebody's going to have of you.&nbsp;&nbsp;08:31 Let's talk about the five stages of launching.&nbsp;08:35 The first stage is the groundwork.&nbsp;08:44 The groundwork is assessing not just the launch process that you're going through but&nbsp;also your offer.&nbsp;&nbsp;09:43&nbsp;You should be constantly asking and evolving in alignment with the people that you want&nbsp;to serve.10:26 You need to dial in the one program product or service that you want to launch. Making&nbsp;sure that it is something that people want to buy.&nbsp;11:25 But live launching an offer that hasn't been proven or tested is really challenging.&nbsp;12:16&nbsp;Groundwork is making sure you have a proven offer that you've sold a couple of times.&nbsp;You have clients who have gotten results. This you can bring as social proof into your&nbsp;launch.14:22 Give yourself the space to really see those things through.&nbsp;14:30 Stage two is the post-launch runway. Just like a plane cannot get into the sky or off the&nbsp;ground without that momentum.&nbsp;&nbsp;&nbsp;15:15 When we think of the runway, what we're doing is actually creating the momentum and&nbsp;the buzz for the upcoming launch event.&nbsp;16:28 You want to be talking about it every day. You're finding creative ways to really bring&nbsp;your audience's attention to why they need to be at this launch event and why it's so&nbsp;important for them.18:39 Now, the third stage is the actual launch event. This is the peak.&nbsp;18:56 The launch event is the most important in regards to really aligning your expertise, your&nbsp;niche, your brilliance, with your audiences.19:19 Everything that you've curated for this launch event is basically going to tell people.&nbsp;19:45 You want to treat this launch event like it is a paid experience that your people are&nbsp;coming into.20:34 If you are just new to the live launching, start with...

It’s normal to struggle with the fear of increasing your prices, which is often connected to the fear of losing out on potential clients or appearing greedy. However, it's important to understand that increasing your prices is a natural part of business growth, and it's essential to keep up with the evolution of the economy and maintain profitability. More importantly, your price should align with the value of your offer, your specific lifestyle desires, and your financial goals.&nbsp;Tune in to learn how you can eliminate the price drama for good and become a match for high-caliber clients.&nbsp;Past Episodes:Episode 52: MVP: Speaking To The Top 1% of Your MarketEpisode 69: Build Your Coaching Business Around Your Perfect Client&nbsp;Do not miss these highlights:&nbsp;00:51 Preparing for our In-person Mastermind with our Female Founders Board and&nbsp;welcoming women all over the country for our Quarterly In-person experience.01:13 It is the way we commit to growing and scaling as part of all our programs&nbsp;01:22 It is the way we create the connections and where the collaborations are created.&nbsp;02:07 Although the In-person experiences are definitely more expensive and going to require&nbsp;more work. But the greatest thing sometimes isn't the most convenient.02:57 But this episode is going to be direct and encouraging, of course. It's all in relation to&nbsp;this idea of increasing your prices.03:11 There is always going to be a slightly different type of guidance that we give one client&nbsp;over another. It's going to be dependent on where they're at in their business.&nbsp;03:29 The biggest thing that comes down to in pricing is really building that confidence level.03:50 There has to be an element of that certainty and competence, even if it scares you a&nbsp;little bit.04:04 It is not about jacking up your prices and under delivering.&nbsp;04:18 It is also not about undercharging and over delivery.&nbsp;04:27 The investment is going to be way less than the actual value that it can produce. We&nbsp;should always want that kind of disproportion.04:44 Ten times the ROI with no drama.&nbsp;05:12 If you are at a place where you are not hitting your revenue goals, but you are&nbsp;over-delivering to your clients, you're going to burn out.&nbsp;06:28 You want to find a price for your service that makes sense for you.&nbsp;06:54 Looking from the energetic perspective, you're still responsible for the number of&nbsp;clients that come in, whether it's a group coaching program or a private coaching&nbsp;experience.&nbsp;07:28 In order to actually make sense, it's so common to set a goal.&nbsp;08:13 It's important to really consider what your goals are in accordance with what you want&nbsp;to be making that's going to provide a comfortable life.08:37 You can't do that if you're pricing so low and also working so hard for this low-price&nbsp;offers, which is also repelling your best clients.08:56 If you are operating at your highest zone of genius working with your best clients,&nbsp;there should be a price match between those two things.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;09:12 If you are putting other people's budgets above yours, this is where we have a big&nbsp;misalignment.&nbsp;09:43 And so it goes back to what's the biggest problem you can solve for and only talking to&nbsp;those people that want that and can eventually pay for that.&nbsp;10:03 Marketing to your Top 1%, and Building your Perfect Business around your Perfect&nbsp;Client. We'll link these two podcast...

How differently would you operate in your business if you believed that everything you have right now is enough to hit your goals this year? It’s likely that this thought alone will help you stay focused on only the things that will create the biggest results.&nbsp;In this episode, Kinsey shares how this works and why this is so important to the success of your business results.&nbsp;Do not miss these highlights:&nbsp;01:20 Let’s talk about the idea that everything that you have, at this moment, is enough to&nbsp;create the results you desire.&nbsp;01:32 This is very contrary to what you might have been taught, that you need to be doing&nbsp;something other than what you’re doing right now to create the result.02:35 Your thoughts create your results.&nbsp;02:44 Kinsey here will walk you through how these all come together.&nbsp;02:56 The results that you create are just a byproduct of your past actions and your past&nbsp;behaviors.&nbsp;03:44&nbsp;For example, if you're ever operating from this space of needing more of something, it&nbsp;can also create a little bit of that desperation or needy energy.&nbsp;04:23 If your focus is on all the things that just create more of that “lack-feeling,” then the&nbsp;result is maybe you grow your following. But how is that actually creating the result for you?&nbsp;04:56 You have to believe that you can create results from what you already have.&nbsp;05:08 It will drive a different feeling and different behavior in you. You are going to be doing&nbsp;things that are high-yielding.&nbsp;05:36 This is how this plays out from a thought-feelings, actions-result, type of model.&nbsp;05:48 Think about where your time should be best spent.06:20 Now it's about programming different thoughts in you.&nbsp;06:44 If you continue to look beyond what you have now, you will not learn how to maximize&nbsp;and squeeze out everything that you can with the resources you already have.07:04 Steward the money you already have, and then learn how to turn that into something.07:28 Level your results that are in accordance with the goals that you want to achieve.&nbsp;07:45 You would probably spend fewer hours working. You will probably spend less time&nbsp;worrying, and you would turn up the volume instead.&nbsp;&nbsp;08:14 It can be so powerful when you just slightly shift the thinking behind the things that are&nbsp;driving your actions.08:25 Your next year's results will be the byproduct of everything that you built today.&nbsp;08:52 You align those actions in accordance with the thought of, you already have everything&nbsp;you need at the moment.&nbsp;09:25 The results you create there are also going to be the foundation for next year's goals.10:11 So stop believing you need more of anything, more certifications or more experience.&nbsp;Everything you have right now will be enough.10:32 Go out and do those highest income-producing activities, so you can also love your&nbsp;business, and spend more quality time with your family.&nbsp;About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.<a href="https://kinseymachos.com/"...

Growing to multiple six figures is simple.&nbsp;If you’re stuck at 3-5K months and want to break through your revenue plateau to hit multiple six figures this year, this is the episode for you.&nbsp;Achieving 200K+ means building a bulletproof business model that can stand the rest of time.&nbsp;Join our free new (live) training, the 200K masterclass where we show you how to create a premier-style coaching model that’s positioned for high-demand, low-maintenance, and financial abundanceRegister here: kinseymachos.com/200K&nbsp;Do not miss these highlights:&nbsp;01:17 We just wrapped up our In-person Mastermind experience for our Female Founders&nbsp;Board and it was so amazing.&nbsp;01:32 Two days together with these incredible women is definitely so high octane and so high&nbsp;in energy, and really mind-blowing.01:54 Now, Kinsey wants to start to leverage her time more, together in person to create,&nbsp;produce, and complete.02:20 Our Female Founders Board Mastermind is a hybrid of one-to-one coaching and group&nbsp;coaching as we're currently recording.&nbsp;02:32 She wanted these women to walk away with the “streamlined client pathway” in this&nbsp;particular topic.&nbsp;&nbsp;02:55&nbsp;Now this isn't a set-it-and-forget-it automated session or automated campaign. That is&nbsp;not what Kinsey is going to teach here.&nbsp;03:19 When we think about that high-touch experience, that isn't going to come from evergreen funnels or automated systems within the marketing.&nbsp;03:41 In marketing and selling, we want things that are a mixture of that connectedness with humans.&nbsp;&nbsp;04:01 Anytime you create, which as creators, we love to create. This is something that we&nbsp;have to really work on as we grow as well.&nbsp;04:36 Let us start to narrow in on what are the few key things that you can do to get the most&nbsp;out of your time.&nbsp;&nbsp;04:52 You don't want your business to own you or control your time, so this means doing less.05:04 You have to really assess what is that actually going to cost you from a time and&nbsp;money perspective and look at that over the distance of time.05:50 It is really important to learn here as we talk about the Three Pillars to grow into 200k&nbsp;coaching practice.06:14 It's really important that if your goal is 100k, you need to not make that goal your goal.09:00 If you have been around Kinsey or in this podcast for a while, it's just a reiteration of&nbsp;what is actually important to generate revenue, protect your clients' results, and also not&nbsp;work as much.&nbsp;09:10 The first pillar might surprise you and it may sound cliche, but it is “simplicity.”&nbsp;09:39 Coaches offer different tiers in their marketing all over the place. A really complex&nbsp;business model for such a small revenue coming in.10:05 It all comes back to, what is your signature offer.&nbsp;10:34 At the 200k mark, one maybe two offers, and it is not about giving people options.&nbsp;10:54 If you give an option, then they have an open loop in their mind. It's really hard to build that immediate like and trust within that sales container.11:46 This may be what you have been taught because there are a lot of people out there&nbsp;teaching these different models of ascension plans and all the different options of how to&nbsp;take people through.&nbsp;12:43 But at that 200k mark, you really want to optimize the rhythm with that one signature&nbsp;offer.13:55 It really doesn't matter whether it's group or private. It just matters that you build that&nbsp;certainty and confidence within your audience.&nbsp;14:58 Think about that commitment and that decision level, this is the thing and I'm going all in.&nbsp;It's going to...

Knowing when and what to leverage in your business can accelerate your growth but also protect your most sacred time with your family, with your spouse, with yourself. More importantly, learning how to create more constraints in your business will allow you to have a full and fun life without feeling overwhelmed or burnt out.&nbsp;Tune in to discover where you can create more leverage in your business based on where you specifically are in your business journey.&nbsp;Book A Strategy Session Here: https://kinseymachos.com/highlypaidcoachPast Episode:Episode 66: Leverage MarketingDo not miss these highlights:&nbsp;03:11 The idea of leverage, leverage, leverage!&nbsp;03:18 Not to generalize, but women do way more than most with their husbands in the family.&nbsp;03:48 But still every family dynamic is unique and different.&nbsp;05:40 It forces women to do business differently, which is their most significant advantage.&nbsp;06:00 Women have the ability to put constraints on doing business, which allows them to work&nbsp;less and make more.&nbsp;06:20 How to work less in an increased output? How to work less and still get my clients better&nbsp;results?08:14 There was a time when we all started from zero. Didn't know what to do. It was in that&nbsp;messy action that can give us the clarity to continue moving forward.&nbsp;08:30 There are actually three leverage points we can use to add more leverage into our&nbsp;business that allows us to work less, and still make more money.&nbsp;08:55 The first leverage is “delegation.”&nbsp;10:24 The first entry point into entrepreneurship as a coach, right away Kinsey hired a&nbsp;part-time virtual assistant.&nbsp;11:11 Whether you are just getting started or you're seasoned, there is an opportunity to create&nbsp;more leverage just through the delegation of your tasks.11:32 Consider the times you're in your zone of genius versus your zone of excellence.&nbsp;&nbsp;11:54 The zone of genius is the thing you love doing and also you're good at. It’s the highest&nbsp;zone that you want to be working in as much as possible.&nbsp;12:21 What you need to understand is the energetic financial time ROI that you're getting as a&nbsp;result of that.&nbsp;13:36 Second point of leverage is your “offers.”&nbsp;14:05 If you got really good at any one offer, and developed your framework really quickly, this&nbsp;will be a thing that can make you move up pretty fast.&nbsp;14:28 Take on private clients first, before you try to launch a group coaching program.&nbsp;&nbsp;14:57 The best way to grow is to have a group program or service that actually gives&nbsp;results.&nbsp;15:13 It can require you to be a little bit more solid in your framework.15:31 There's a risk there if you move into group coaching, or a scalable offer sooner rather&nbsp;than later.&nbsp;15:52 Through the one-time money offerings, Kinsey was able to help so many people make&nbsp;more money and make a bigger impact.&nbsp;&nbsp;16:18 In our mastermind group experience, they're actually creating more results for&nbsp;themselves, because the full brilliance that's represented by the mastermind is just not&nbsp;by one person.&nbsp;16:56 Every time a client comes into our Female Founders Board (FFB), we start to map&nbsp;out that scalable offer. It does look slightly different for every single person.17:26 It is strongly recommended for you not do the design, the launch, and the growing of&nbsp;your scalable offer without guidance because there are so many nuances there.18:20 The biggest piece of leverage that you can...

When your brain has an “open loop” running, whether you realize it or not, you expend a lot of unnecessary energy. It’s like when you have all those tabs open on your phone and they're running down the battery in the background. This is why being indecisive drains you and keeps you stuck.&nbsp;In this episode, Kinsey gives you a framework for making better decisions so you can move faster, create bigger results, and never doubt yourself again.&nbsp;Do not miss these highlights:&nbsp;01:55 There's a lot of blame around coaches, consultants, or service providers, for providing&nbsp;the same service or feeling all the pressure is on them to deliver.02:33 Be very committed and dedicated to making that experience worth it for yourself and&nbsp;your business in your life.04:12 Think about showing up both in our lives and in our business.&nbsp;04:37 Going out of a season of just moving through the motions, which is why we became an&nbsp;entrepreneur in the first place.&nbsp;05:15 Really quick, let us learn about a powerful lesson on decision-making.05:20 Queen, which is our 3day virtual workshop, helping women build or see that framework&nbsp;for a category of a coaching business.&nbsp;05:36 We're coaching clients and helping them build those sustainable foundations and create&nbsp;that extraordinary business.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;06:40 When we think of those decisions and eliminate decision fatigue, we have to build the&nbsp;skill in decision-making.&nbsp;06:49 How to make decisions, what space to make decisions from, and what to avoid after&nbsp;making those decisions.06:8 The first thing to really understand is, there is no right or wrong decision. The only&nbsp;decision is “the decision” that you make.&nbsp;07:26 There's one path only one way to success.&nbsp;08:01 You can eliminate so much unnecessary suffering when you just believe that there is no&nbsp;right or wrong decision.08:11 The worst way to make decisions is to not make decisions at all.08:20 The majority of women flounder in this indecision and the amount of energy that is&nbsp;extracted is insane.&nbsp;08:40 Indecision brings you into the constantly open loop in your brain in your body, that's just&nbsp;generating energy.09:03 We have to close as many loops as possible.09:40 The other piece to that is then understanding what are the thoughts behind the decision&nbsp;you're making.&nbsp;10:15 Pressure releases and you have more clarity to make the decision that's aligned with&nbsp;where you're going.10:31 Here's the most important piece to all of this. It's what happens after the decision.&nbsp;11:03 You may either subconsciously do this or consciously, but this happens all the time.11:39 When you decide it's the right decision, you commit to making that decision work.&nbsp;11:56 When you make a decision, but then question the choice that you made, you waffle. And&nbsp;you only play halfway, instead of full out.12:43 You just have to keep moving forward. You have to continue to make decisions from that&nbsp;space.&nbsp;13:06 You cannot create the results you want if you only have one foot in the door.&nbsp;13:38 Knowing that the path to success isn't in the path. It's your decision. It's you moving.14:03 Thoughts are what create our feelings. You need to pause until you gain awareness of&nbsp;the decision itself.14:33 Simplify this so you can eliminate so much of that energy wasted that exists in&nbsp;indecision, and keep moving the needle in the best way forward.&nbsp;&nbsp;About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get...

As humans, we all have a unique set of perceived limitations. Anytime you try to reach for something beyond those limitations, you will experience a set of challenges that will either keep you where you are or push you to your next level.&nbsp;In this episode, Kinsey shares about the four core hidden barriers that Gay Hendricks discusses in relation to your Upper Limit which he talks about in his book, ‘The Big Leap’.At the end of this podcast, you will be able to see where you’re running up against your Upper Limit and how you can stop the pattern of self-sabotaging (even if you don’t think you’re self-sabotaging).(Reference: The Big Leap, book by Gay Hendricks)Do not miss these highlights:&nbsp;00:45 One year older and wiser! HAPPY BIRTHDAY, KINSEY! Ready to soak in a more&nbsp;profound level, the gratitude, the joy, and the fulfillment ahead.&nbsp;02:11 On the other side of that wisdom is a feeling of so much more to learn.&nbsp;02:21 Then the more that you learn, the more that you realize that there's so much that you&nbsp;don't know.&nbsp;02:31 Let’s talk about your “upper limit” and the different concepts or methods of this.&nbsp;02:50 Within the context of an identity crisis, it is the idea of separating from a former version&nbsp;of yourself and stepping into a new one.&nbsp;03:08 A lot of times when we have to bust through the other side of that, it requires you to also&nbsp;bust through an “upper limit.”&nbsp;03:23 It's this perceived limitation that is what keeps people stuck.&nbsp;03:44 As you evolve as an entrepreneur, as a woman, you're going to notice these&nbsp;breakdowns to breakthroughs, and it's all related to these upper limits.04:01 The book “The Big Leap” by Gay Hendrick, is so good at talking about the “upper limit.”&nbsp;04:16 This whole concept that we basically self-sabotage because there's this limitation that&nbsp;exists whether it's subconsciously or consciously04:59 What Gay Hendricks does is actually talk out the four cores of “upper limits”05:08 One of these is ultimately going to continue to keep you below the limit.&nbsp;06:15 Constraints are important. They create discipline, they create focus, and create&nbsp;parameters for us.06:33 The four different types of “upper limits,” will help you think about what is your upper&nbsp;limit.06:52 A correlation to one of these barriers, he calls them the “hidden barrier,” which is&nbsp;basically an upper limit that you can't necessarily see.07:27 It'll be helpful for you, once you actually understand and become aware of it, it's so&nbsp;liberating.&nbsp;&nbsp;07:51 The whole book is about these patterns, what to do, and how to move through them. So&nbsp;go on and read the book.&nbsp;08:03 The first “hidden barrier” that he talks about, is this barrier that's basically feeling&nbsp;fundamentally flawed.08:12 It's something that is related to you not feeling capable of doing the thing, or that you're&nbsp;missing something.08:35 It is the worst thought to have because it just remains an open loop in your brain.&nbsp;09:08 The other thing that he notes is the related fear that comes with you making a full&nbsp;commitment to living in your full zone of genius that you will likely fail.&nbsp;10:00 The second barrier that he addresses here is disloyalty and abandonment.10:27 This is common when people are starting to see their lives as extraordinary, above the&nbsp;average.11:15 If there's really no acknowledgment of expansion, and you have this idea that if I grow, if&nbsp;I am successful, it means that I'm leaving people behind.12:05 If it is a very deep-seated or deep-rooted belief in you, it will come up and basically&nbsp;become your limitation.&nbsp;12:34 The third “hidden barrier” is this belief that more success brings a...

Growing an “average” coaching business doesn’t work when you know you’re called to be extraordinary in the industry. Today’s episode is for you if you feel like you’re the “best kept secret” and want to lead your space with grace, authority, and potency.&nbsp;Want to go deeper on this topic together?&nbsp;Join us for an exclusive 3-day Virtual Workshop where Kinsey will walk you through the step-by-step formula to carving out your own space in an overly saturated market so you can get recognized for your full expertise and grow a premier coaching business.&nbsp;Register here while there’s still availability: kinseymachos.com/queenDo not miss these highlights:&nbsp;01:10 Do you also have this feeling of a new awakening recently? Of a bigger, brighter&nbsp;vision, and brilliance, that is just waiting to be unleashed inside you?&nbsp;&nbsp;01:30 Are you ready for an exciting announcement? It's going to be so good.&nbsp;&nbsp;01:49 Have you felt like you're the best at what you do, but your external circumstances&nbsp;don't quite match that feeling?02:05 Looking at your revenue in your reach but you feel something is not aligned?02:15 Kinsey is putting on a 3-day virtual workshop. It's really more of an immersion, and it's&nbsp;going to be called “Queen.”&nbsp;02:25 It is designed to help you become the category leader that you already are. But also to&nbsp;help you see how to match your external circumstances to that feeling.04:00 This is for you and this is free! That is just so awesome!04:35 We know that we want big, but we can not gain that clarity right away.&nbsp;&nbsp;05:06 Rising to the top by just doing what you know how to do best and making sure that&nbsp;everybody knows that.&nbsp;05:19 It's not about living paycheck to paycheck, but experiencing that financial freedom.&nbsp;05:26 So over the course of three days, we're gonna go high, and we're gonna go low.&nbsp;&nbsp;05:39 What it requires of you to become number one has nothing to do with years of experience, how many credentials or certifications you have, or how many testimonials you have.06:08 We're going to talk about really unleashing your untapped expertise.&nbsp;06:58 And then we're gonna talk about your category of one message. The message is the&nbsp;center of everything.&nbsp;07:20 People will want to pay you whatever you charge for the thing that you have.07:32 You create that category and you have no competitors. You feel so in alignment with&nbsp;what you do.07:43 Here's what's so cool, we're doing a bonus day. We're doing a fourth day where you&nbsp;submit your exercises that we do over the course of the three days.&nbsp;08:25 Kinsey is going to walk you through that massive clarity, and that massive competence&nbsp;to really come to market with something that fires you up08:53 So the link is in the show notes. Go check it out. We start on January 31.&nbsp;09:06 You do not want to miss this. We are just capping it at 50.&nbsp;09:22 It really is meant to be an intimate workshop where Kinsey will be hand-holding you&nbsp;through that experience and getting to know you.&nbsp;&nbsp;09:39 Get ready. This is the best way to really move into this year in a full alignment, and full&nbsp;brilliance, and really start to see your results&nbsp;About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner...

Knowing your ideal client isn’t necessarily going to increase your revenue, increase your profit or grow your business. In this episode, Kinsey shows you how to identify a higher caliber client that’s actually ready to invest in themselves and invest in your solution (and make a change).&nbsp;Do not miss these highlights:&nbsp;01:40 In your season of rest, recovery, and reflection, give yourself permission to be there.&nbsp;01:54 Knowing when it is time to sprint or when to start to pick up the pace in your stride or&nbsp;your jog.&nbsp;02:07 We just wrapped up Wealthy Coach Week 2023, and it was so good!02:17 One of the things that we went deep into is identifying who are your wealthy clients.&nbsp;02:24 Build a high-revenue, high-impact, profitable coaching business, without burning yourself&nbsp;out.&nbsp;03:00&nbsp;When it comes to your paid programs and services, make sure that you are targeting&nbsp;somebody that has the extra funds to invest in you and in themselves.&nbsp;03:27 It's also about people that are ready and willing to do the work they need to do to get the&nbsp;result that you can help them get.&nbsp;03:51 These are really important to consider when you are narrowing in on the premium&nbsp;version of your client and putting your time, your energy, and your resources into it.&nbsp;04:11 There are three questions that I want you to ask yourself in order to really think about&nbsp;who your premium client is.04:43 To help you accelerate your results by zoning in on where the opportunity is.&nbsp;&nbsp;05:21 First question is how far along in their own journey my client needs to be in order for&nbsp;them to be a good fit for my offer.&nbsp;05:53 What we want to do is really understand where our clients are, and where ideally we&nbsp;want them to be in their transformative journey with us.&nbsp;&nbsp;07:07 I want you to ask yourself, where is my best brilliant utilized?&nbsp;07:38 When you're marketing and selling your offer as a coach, you will serve differently.&nbsp;08:32 Helping them to get to that next level, versus somebody that has just had the&nbsp;awareness.&nbsp;&nbsp;09:17 Second question that you can ask yourself is, what are they already investing in order to&nbsp;solve the problem that you can help them solve?10:01 There is a difference between somebody that says they want results, but they're not&nbsp;willing to put the work in. Versus somebody that says yes, they want results, and they're&nbsp;willing to invest time, willing to invest energy, and effort, in order to get results.10:31 It's super exhausting to work with people blaming you as the coach for their lack of&nbsp;results.&nbsp;10:44 It gives you clarity and it gives you lots of angles to draw from, in order to really think&nbsp;about that type of person as your perfect client.&nbsp;10:56 You can leverage those things to show them why my solution is better, more, a better fit&nbsp;for them, etc.11:30 It really helps you to think creatively out of the box. Show and demonstrate more value&nbsp;to your ideal clients, specifically, that higher caliber client.&nbsp;11:53 Now number three, how are they demonstrating whether or not they have a growth&nbsp;mindset or a fixed mindset?&nbsp;12:07 People that say they want something, but they're actually not willing to go after it.&nbsp;12:22 What qualifies a client as somebody that has a growth mindset?&nbsp;&nbsp;12:52&nbsp;If you can think about the things that those people value that have a growth mindset.&nbsp;13:28 If you can really zoned in on that variation of your client. What they're doing and the&nbsp;values they hold. Show them that you match a lot of those values.&nbsp;13:56 Come to the space and say, “I'm going to help you get to a million without sacrificing the&nbsp;life

Whether you want to be an official “speaker” or not, it’s likely that you desire to drive impact for others. This means the world is your stage. In this conversation, I bring on a very special guest, Megan McCaleb, who is an expert at public speaking especially for those that know they have a story inside of them waiting to be unleashed.&nbsp;You’ll gain so much insight into listening to Megan share how she’s been able to build a profitable business around her unique brilliance and how she’s able to capture the hearts of audiences (on and off stage).&nbsp;Do not miss these highlights:&nbsp;00:55 Special guest and a second time in this podcast is Megan McCaleb.&nbsp;&nbsp;01:23 She is a comedian, and now teaching the principles of improv and comedy to help&nbsp;businesses and coaches.&nbsp;04:04 What she considered a success is doing things in her groove in the most effective way&nbsp;with her skill set and with her passion.05:06 When you are doing it from that space of fun and potential, then people will see why you&nbsp;love it, and then it works better.&nbsp;06:04 Success didn't just happen overnight. When we expect things to happen faster for us, or&nbsp;we expect them to go a certain way, that's where the disappointment comes in.07:52 The imposter syndrome will come in. But then if you literally have it in proof, you can see&nbsp;it.08:37 What was the true hustle, or the struggle, or the journey? To be successful, one always&nbsp;have a long track record of continuing to put in the work.&nbsp;09:26 The craft of building a business that you want. Doing things in the way that you used to&nbsp;fantasize about and really intentionally visualize it.10:12 Invest in business coaching and really take everything seriously.&nbsp;11:07 What does putting in the work or committing to something, mean and look like?11:21 Building the business stages.12:40 Always think about things that can help you refine your public speaking and other&nbsp;abilities.&nbsp;12:55 The work is, if you have the vision, you have to be the one that actually does it.13:29 You have to be honest about which things could really make money and which things&nbsp;can't. It's a lot of adjusting and pivoting.&nbsp;14:11 Constantly out there refining her message. Staying true to who she was, and being&nbsp;honest about which elements are actually working and which ones are not.&nbsp;15:56 She is very mindful of who she allows in her space, personally and professionally.&nbsp;16:40 Listening to what the other speakers were saying. Getting a vibe for what they were&nbsp;talking about so that she could enhance what's going on.17:55 She's gonna soak in it for a second, then she will take an action. It's exactly what she&nbsp;coaches people to do. She has to practice what she preaches.18:32 Not just making money or making an impact. But it's also this deep self-exploration, and&nbsp;learning to know and love ourselves.&nbsp;19:34 Paying attention to what she does when she's by herself. What types of thoughts are&nbsp;going through her head, and how she spends her day.&nbsp;21:21 A desire to do something, but it just required a little bit more waiting.&nbsp;21:32 The concept of Ovation.&nbsp;22:00 Always thinking about how she can help people. She very much believes that a lot of her&nbsp;success comes from serving.&nbsp;&nbsp;22:46 She had to keep experiencing things herself. Taking inventory and listening to what her&nbsp;clients were asking for.&nbsp;&nbsp;24:23 The things that she literally lacked in order to get paid more as a speaker, to show up as&nbsp;an authority, to look legit.24:42 To pull together the whole reason she does what she does. She remembered feeling&nbsp;incredibly compelled to share a very personal story.25:29 The theme...

Building a thriving coaching business requires you to also love your business. It’s difficult to grow something you’re not fully aligned with. In order to do this, you’ll want to design your entire model around ONE THING: your perfect person.&nbsp;To apply to work with Kinsey, join the waitlist here: kinseymachos.com/femalefoundersDo not miss these highlights:&nbsp;01:32 New chapter, new vibes, New Year, and while that's all fun and nice, the energy and the&nbsp;emotion that comes with the actual transitional period is the most enlightening, and also&nbsp;the most frightening.&nbsp;02:11 When you are evolving into a bigger and bolder version of yourself, you're also&nbsp;shedding old habits, old behaviors, or old thought patterns, which is not a clean process.03:42&nbsp;Here we are, we're showing up and we are going to roll into the New Year with&nbsp;excitement.03:56 Designing your business for your perfect client.04:36 How designing your perfect client or perfect business connects to discipline, focus,&nbsp;patience, and delayed gratification.&nbsp;05:16 We waste a lot of time, energy, and effort, chasing something that doesn't needed&nbsp;to be chased.&nbsp;05:36 In this episode, Kinsey offers the concept of designing your perfect business or&nbsp;client, that can save you wasted time, energy, and money.&nbsp;06:13 Going through all the painful lessons that she has to learn is how she gets the right to&nbsp;share this.06:34 After listening, she wants you to walk away with curiosity and a fresh set of eyes, looking&nbsp;at your business model and making sure that you are working smarter and not harder.&nbsp;07:22 Let us go back to that eighty-twenty theory.&nbsp;07:35 Eighty percent of your revenue is generated from twenty percent of your best clients.&nbsp;08:01 Put ourselves at risk by doing things or spending time on things that may produce some&nbsp;result, but it's not a multiplied result.08:30 One offer, one message, one platform. You do not need hardly anything to get to&nbsp;a 100K.&nbsp;08:55 You don't need a lot. You just need a good offer. Meaning you are serving a client&nbsp;that wants what you possess, and that you serve them well.09:29 As you're starting to grow up in revenue, what tends to happen is you will layer on more&nbsp;complexity within marketing, sales, and operations.09:47 You're moving away from the core central point of what your business is meant for,&nbsp;which is a perfect offer for a perfect client.&nbsp;10:05 Master your one offer to make it better for that one perfect client.&nbsp;10:20 Consider how you can serve less at a higher quality.&nbsp;10:46 The constraints within that mean that you're saying “no” more often than you are saying&nbsp;“yes”. That can be very, very scary for an entrepreneur.&nbsp;11:38 The person that will get results. The person that you want to help more.&nbsp;12:07 Help a version of your client that isn't as far along in their journey as they need to be in&nbsp;order for you to get the maximum results.&nbsp;&nbsp;13:03 Your business is not meant to serve everybody.&nbsp;13:29 Think about the highest value that you can bring out, that will drive your marketing, your&nbsp;selling, and your offers.&nbsp;13:53 Meet the people that are ready and going to buy, and they're going to pay the right price&nbsp;for it.&nbsp;14:05 You're naturally going to grow because you're getting better and bigger results for the&nbsp;right people. You're going to be attracting more of those people.&nbsp;14:14 You're going to have incredible social proof. Your brilliance is spent and being&nbsp;transferred to your best people.14:26 When you work with unfit clients, it will not feel fun for you. That means you...

How would it feel if you arrived at the end of 2023 and smashed your most audacious revenue goals? More importantly, what would it feel if you were OBSESSED with the journey that got you there?This is what it’s about. There’s no point in making a lot of money if you don’t enjoy doing it.&nbsp;Tune in to discover the moves you can make in order to create your record-breaking revenue year in 2023.&nbsp;Join us for our most popular annual event, Wealthy Coach Week: https://kinseymachos.com/wealthycoachDo not miss these highlights:&nbsp;02:57&nbsp;Did you start your new year planning earlier this year?&nbsp;03:44&nbsp;It’s okay not to be okay sometimes. Be encouraged, you're not alone, even in your close&nbsp;circle, women feel similar feelings.04:20&nbsp;We are coming into the new year with the fresh energy of a fresh new year.&nbsp;05:22&nbsp;Something to pay attention to is how you follow the seasonal cycles of your business&nbsp;matching the true seasons.05:52&nbsp;January is when you get back in the swing of things. Finding your rhythm again.&nbsp;06:18&nbsp;In Project Management, you'll be hearing the sprint cycles. It's sort of the rapid-fire of&nbsp;initiatives.&nbsp;07:28&nbsp;Backed by popular demand, we're kicking off a new year. We want to invite you to the&nbsp;“Wealthy Coach Week”.&nbsp;07:56&nbsp;We will help you unlock and design your record-breaking revenue year.08:24&nbsp;It's not always about strategy. It's also about the intangible relation to your money.&nbsp;08:39&nbsp;Compilation of training and coaching, and it's for five days. Each day is designed to go&nbsp;deeper into the core element of helping you design your road map,09:04&nbsp;Day one, engage the “mind” to help you identify yourself as a wealthy coach.&nbsp;09:22 On day two, we're going to talk about “designing a map.”09:47&nbsp;Choosing a method and designing a map. It's hard to get somewhere if you don't know&nbsp;where you're going.&nbsp;10:24&nbsp;This is where people start to get confused or overwhelmed. And generally, more often&nbsp;than not, you don't hit your goals.&nbsp;10:52&nbsp;You have to have a plan, and if you stick to that plan, you will more likely to succeed.11:48&nbsp;We're going to go deep there on days one and two, of wealthy coach week. We're going&nbsp;to design the map game.12:07&nbsp;Most people don't even set goals, they don't have a revenue target.&nbsp;12:47 The new year energy that initially drives you forward quickly fizzles out. And more often&nbsp;than not, quarter one never goes as planned.&nbsp;13:05 It's really hard to stay as planned if you can not self-coach yourself or have somebody&nbsp;guide you through to stay on track.13:19 If you don't have a sustainable map to get you through the entire year as your compass,&nbsp;you will fizzle out, and it will be so hard to stay the course.&nbsp;13:32 On Day three, we're going to talk about the “method”. There are so many different ways&nbsp;to grow your coaching business.&nbsp;13:58 The method that you will need to choose is the method that is aligned with your personal&nbsp;goals, your personality, and what you desire to have in your business.&nbsp;14:09 We will introduce particular methods to you, but more importantly, package them in a&nbsp;way to give you the three core pillars of a sustainable business.14:37 Stay in the method which again goes back to the map and not get distracted.14:46 Day four is about your “message.”14:53 We call this “the million dollar message” because one message can take you to millions.&nbsp;&nbsp;15:24 That one message is going to inform if people buy from you or not. It's going to impact&nbsp;your whole...

There are subtle, yet powerful shifts happening in the online marketing space that are impacting how people consume your content, how they come to trust you as an expert, and how they will decide to invest in your programs, products, and services.If you understand what these shifts are and can effectively execute against them (or with them) you will automatically have the competitive edge.&nbsp;Tune into this episode as Kinsey shares the top 5 trends in the industry and how it’s going to impact you as a coach.Past Episode References:&nbsp;Leveraged MarketingMistakes To Avoid When Growing A Community As Part of Your Paid ProgramFemale Founder's Board Waitlist: https://kinseymachos.com/femalefounders&nbsp;Do not miss these highlights:&nbsp;02:35 It's been such a beautiful year, and I (Kinsey), always do or usually do an episode where I'm just reflecting on lessons learned for the year.02:58 The core concepts or the really big shifts that you'll be seeing in the coming year and how they apply to you.&nbsp;03:23 It's really just setting the stage for the year. What do you want it to look like? What are your targets? What are you focusing on?&nbsp;04:18 As I've been setting the industry trends and have been listening to a lot of the experts in this space, and have also for my own observations, what things have been changing.05:03 I really want to offer the five trends to look out for in 2023, and how they apply to you from the perspective of my own lens, but also what I'm hearing and seeing at large.05:32 Just doing what you need to do to create content that converts and serves clients, there really isn't much more to worry about.&nbsp;06:03 Now, if you're growing to multiple six or even seven figures, this is where we really get to have a lot of fun with some testing and layering in your marketing, your messaging, and your selling efforts.06:14 Last episode, I talked about Leveraged Marketing, which is again, another advanced technique if you're growing beyond six figures.&nbsp;06:25 It’s about your capacity to take on additional things because you have the basic fundamentals.&nbsp;07:01 Let's talk about the five trends you need to be aware of as a coach in the online space as it applies to your business, and how the industry is shifting,07:11 Number one, attention span is shorter than it's ever been before.&nbsp;&nbsp;07:27 So if you think you have a certain amount of seconds to capture someone's attention with your content, that actually has slightly gone down.&nbsp;08:36 This means that you need to have a more clear message, simple.&nbsp;09:03 How quickly you can grab somebody's attention and convert that attention into cash.&nbsp;10:39 If you don't articulate the problem and solution you're providing, you will lose that attention, or you will never gain it in the first place.&nbsp;11:43&nbsp;Let's talk about number two, it’s about Organic Marketing.&nbsp;11:59&nbsp;My expertise is Organic Marketing. It is what I had leveraged to grow to my first 100k and even beyond. But those who have never actually mastered Organic Marketing, they were only doing paid ads.&nbsp;13:38 We also did paid ads, but we actually did it so well this year, and I'm super proud of this.13:58 Seasonal leaders and experts in the industry, are now focusing on Organic Marketing so they can see those profit margins grow.14:37 When I am going to hire somebody, whether it's a contractor or even an employee, the first place I go to is social...

When you’ve got your offer dialed in and you’re feeling more rhythm in your marketing, the next step is for you to create more leverage with what’s already working.&nbsp;In today’s podcast episode, I talk about a concept called Leverage Marketing. This will be the one core element to your growth to 200K+ (with less effort).When you implement Leveraged Marketing well, you will be able to:Consistently fill your cohorts with clients with one core client acquisition method.&nbsp;Get known for your brilliance in a much more expansive way.&nbsp;Build your pipeline full of high-quality leads so you’ll never run out of clients.&nbsp;Create more control in your revenue (like flipping a “switch” and being able to predict your monthly revenue).At this point in your business, as you reach 200K, 500K or even 1M, your biggest discipline will be built within the constraints of doing LESS (but better).&nbsp;Female Founder's Board Waitlist: https://kinseymachos.com/femalefounders&nbsp;Do not miss these highlights:&nbsp;03:06 Let's talk about Leverage Marketing. This is a really fun concept that Kinsey has adopted.&nbsp;&nbsp;03:07 She wanted to bring more of this in the industry because for her, this is ultimately the key to success when you're starting to grow your business.&nbsp;03:45 In the 10k Content Collective, you'll be learning how to get clients by mastering the fundamentals of online business.&nbsp;03:59 If you don't have those fundamentals, you can't pull a lever, or create leverage in anything.04:12 People try to bypass a lot of the basics, and a lot of these key critical steps.&nbsp;04:26 People are selling them the strategies and the super advanced things without really having the fundamentals in place in their business.&nbsp;04:49 You just need to know how to master getting clients with your organic content, or your organic conversation, and that's the fastest path to clients now.&nbsp;05:02 In the 10k Content Collective, part of the method that we teach you is leveraging the easiest points, in what you already have, to get clients.&nbsp;05:21 You just have to grow your proficiency as a coach, and learn what your people need. And the only way you can do that is to coach clients and get paid coaching clients.05:43 You do all those things, or you create all those things through the journey of coaching clients.&nbsp;06:00 The basic business practice is, you just need to know how to market to somebody and sell them something they want, period.06:18 In the 10k Content Collective, we teach you these fundamentals in the most basic way.06:26 First clear the clutter of what you think you need in order to grow faster.&nbsp;06:34 Second, get coached so that you work through the mindset piece, which is huge in our program.06:38 Third, we teach you how to create content in a way that converts followers faster, without you needing to work harder, or add bells and whistles to your website.&nbsp;07:02 In our 10k Content Collective community, they're getting clients right away just with these super small shifts.&nbsp;07:15 Then you're starting to really see the potential. Your belief and your competence is getting bigger. You're starting to work with clients to get them results.07:39 Having a proven and tested offer. Something that somebody wants, and also is proven to get results is another thing.07:58 This isn't by putting them through a curriculum, or modules, or anything like that.&nbsp;08:01 This is the first phase of business, where we highly recommend you work with people intimately, and get them the result they came for. It's the easiest thing to...

If you’re wondering what it looks like to grow a high-demand, high-income business with your clients' results at the forefront, this interview with a special guest Callan Faulkner, is a must listen.Callan shares her journey from exiting corporate to making 6-figures fast and then learning how to scale her offer so she could earn back more time while still providing a high-quality service to her clients.&nbsp;Listen in as Callan and Kinsey share similar experiences and the values they hold as experts in their industries.&nbsp;Do not miss these highlights:00:50 Special guest this episode Callan Faulkner.&nbsp;02:03 Her background was a technology consultant in sales. She was doing sales selling&nbsp;CRM implementations.&nbsp;03:17 In a lightbulb moment if she can teach land investors how to automate their business,&nbsp;and build systems with a little bit of the background on the rational side.04:00 This fear around security and stability against going into entrepreneurship full time.&nbsp;04:25 But we have to recognize that no job is secure or stable.&nbsp;&nbsp;04:33 What you have created for yourself, or the skills that you've learned, creates more&nbsp;stability and security because nobody can take that away.&nbsp;&nbsp;04:51 The ups and downs of the emotional rollercoaster of owning your own business.&nbsp;05:05 She was able to fully exit and not go back to her old&nbsp;job. She now starting a&nbsp;business with really good affiliate relationships.06:09 You can believe in yourself and believe that there are so many ways to make money.&nbsp;06:31 Our biggest challenge in climbing that ladder of entrepreneurship is, the focus and the discipline not to take the opportunity.06:45 Once you get to a certain level, you know you have a skill set, so you need to have your&nbsp;blinders on to focus.&nbsp;07:45 Callan’s life was when she was still working in the firm versus what her life is like now?&nbsp;08:40 The nagging stress and anxiety of making less than six figures, and grinding her butt to&nbsp;the ground.&nbsp;09:21 But now for the most part, she’s been able to shift her life around, put herself and her&nbsp;family first.09:59 First iteration of her program, the Eight Week Course. How has it evolved and some&nbsp;insight of where it is now.&nbsp;11:21 She created a course. She doesn't have a curriculum.&nbsp;11:32&nbsp;She didn't have it built. She didn't know what she was demoing. She was just creating&nbsp;new things every week.&nbsp;&nbsp;11:47 She learned she wanted to give everything. So after that, she learned that it was too&nbsp;dense, and it was too much in eight weeks.&nbsp;12:15 So she tried to flip it on how she can teach something that is not as dense. A little bit&nbsp;easier to roll with.12:31 One of the things she learned in our Mastermind Group is to really focus on one offer.&nbsp;13:01 Through this evolution, she just got more niched and more narrow by taking clients to&nbsp;take it on.&nbsp;13:27 The clarity comes from working with those clients. So just get clients.&nbsp;&nbsp;14:08 This is a common trait of every successful entrepreneur. The willingness, just trying it,&nbsp;just doing it.&nbsp;&nbsp;15:11 It doesn't need to be so dense. They just need to know we're all in this together. I'm&nbsp;setting goals for you, I have expectations for you. It's a completely different energy shift.15:42 Now she has evolved, She is now offering her core offer and it was really a high touch.&nbsp;16:00 As she gets more clients, and gotten really good at what he do, people are chasing her&nbsp;down.16:45 How did she even take in more clients when she’s doing all this one to one work?19:31 She was grinding. She would spend Friday afternoons do about four, three or four back&nbsp;to

Coaching clients in a group container is different from coaching clients in a one-to-one experience, but building the proficiency of both is important if you plan to create global impact and generate high-revenue months. Tune in to learn how you can master this skill as an expert so you can amplify your income and your impact.&nbsp;&nbsp;Past Episode References:&nbsp;How To Design Your Curriculum For Your Group Coaching ProgramMistakes To Avoid When Growing A Community As Part of Your Paid ProgramFemale Founder's Board&nbsp;Waitlist: https://kinseymachos.com/femalefoundersDo not miss these highlights:01:25 The three core elements of a scalable offer.&nbsp;01:31 A scalable offer is a container where you can serve one to many clients. This would be&nbsp;different from you in a one-to-one coaching client relationship.&nbsp;02:36 A scalable offer allows you to bring volumes of people through an experience at once&nbsp;and get them results, or get them what they need.03:11 The coaching element of your scalable offer, likely your group coaching offer, is one of&nbsp;the most common in our industry.&nbsp;&nbsp;04:42 Remember that people want their problems solved. That's it. They have found you or&nbsp;they're attracted to you in order to solve that.05:17 A lot of you understand the nuances of the different types of offers in coaching. But&nbsp;most people don't really have that understanding.05:37 The best offer is your unique framework, and your unique experience that you're going&nbsp;to take them through.&nbsp;05:59 How will you coach one person in a group setting? Or what does that look like?06:08 If you haven't experienced a scalable offer, as a client or as a consumer, come see our&nbsp;group coaching program on how we do it in the 10k Content Collective group.&nbsp;&nbsp;06:46 People with the best and most reputable programs, are people that have been in several&nbsp;different masterminds or experiences for themselves.&nbsp;&nbsp;07:05 A lot of coaches and consultants are trying to create something without investing in their&nbsp;business. Or even trying to create something without having done it themselves.&nbsp;&nbsp;07:23 In our 10k Content Collective, we do really well in our offering of the infrastructure that is&nbsp;meant to support volumes of clients. Also the three elements, curriculum, coaching, and&nbsp;the community, ours is solid.&nbsp;07:48 Coaching somebody in a group experience, you need to learn how to hold space for one&nbsp;person while other people are there.08:12 Most people will learn more by hearing others get coached than they will from getting&nbsp;coached themselves.08:42 Just by hearing other people experience similar challenges will allow them to feel so&nbsp;much lighter.09:04 Having that group dynamic creates this camaraderie, and this commonality that we're all&nbsp;in this together.09:17 As a client you will get so much. But this is your responsibility as the leader to set up&nbsp;expectations ahead of time,09:55 This goes back to when we're talking about the Community. It is telling people how you&nbsp;expect them to behave. Or what are the parameters within that.&nbsp;&nbsp;&nbsp;10:16 Tell them ahead of time that they will get results just by being there.&nbsp;10:49 The coaching element of your skill of offer is the catch all. Your curriculum that you've&nbsp;designed, which is the framework.11:05 If designed well, it's the only thing they need.

On today’s episode, Kinsey dives into one of the three core elements of scalable offers: curriculum. This is how your clients are learning what they need to learn in order to get the results they desire. If designed well, the curriculum can accelerate your clients’ results and take pressure off of you to coach on the same things over and over again.&nbsp;However, curriculum can be an art and a science. Tune into this episode so you can avoid the most common mistakes, create an exception experience for your group coaching clients, and scale your impact.&nbsp;Past Episode References:&nbsp;Mistakes To Avoid When Growing A Community As Part of Your Paid ProgramYour Scalable Offer (Part I)Your Scalable Offer (Part II)To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7-figures, email [email protected] learn how to attract and enroll clients every day with your organic content using the fastest path to clients, enroll in 10K today: www.kinseymachos.com/10K&nbsp;Do not miss these highlights:01:57 A scalable offer is around this idea of being able to serve more than one person at a time.02:06 It's different than a done-for-you service if you're an agency or service based entrepreneur.02:13 It is also different from a one-to-one coaching or consulting, when you're just working with somebody individually.&nbsp;02:19 Moving into a scalable offer where you can serve more than one person at a time is really good for the business.&nbsp;02:50 What does it look like to serve more people?&nbsp;03:03 We love to talk to you about group coaching and scalable offers.03:16 The most intricate processes when you're starting to scale your business.03:22 You’re starting to think about amplifying your impact and income without sacrificing your client's results.&nbsp;03:32 In our Female Founders Board, this is our core focus alongside getting out of the weeds when you're starting to shift more from solopreneur to that CEO role.&nbsp;03:58 We have linked up some episodes that reference more depth about scalable offers.&nbsp;&nbsp;&nbsp;04:14 Three core elements of coaching. Previously it was about Community, and now, curriculum.&nbsp;04:23 It is really overlooked when it comes to creating some sort of experience where many people can get results without necessarily needing a lot of your time as the expert.&nbsp;04:38 Curriculum is the material that people are responsible for learning, and applying the meat of your offer.05:07 If you don't have curriculum that can basically stand on its own and get somebody results, you will not be able to effectively move volumes of people through your scalable offer.&nbsp;05:23 The curriculum really creates that base learning.&nbsp;05:48 In our 10k content collective, the four core pillar curriculum in there is around irresistible offers, magnetic marketing, content that converts, and value based selling.&nbsp;07:39 But not having that solid framework to walk people through, you're gonna end up doing people a disservice07:55 Curriculum becomes essentially the promise pathway. But when we start to build out the curriculum, as recommended, building as you go in most cases.&nbsp;08:36 In our Female Founders board, we help people design scalable offers, a container where coaches can help others...

If you’ve added a Facebook Group or some sort of community as part of your paid coaching program, this episode is for you. Kinsey dives into the most common mistakes that are made in this regard, but also shared why this is one of the most important elements to your offer as you grow.&nbsp;To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7-figures, email [email protected] learn how to attract and enroll clients every day with your organic content using the fastest path to clients, enroll in 10K today: www.kinseymachos.com/10KDo not miss this highlights:01:40 How inconvenient it is when you run your own business, especially if you are your own&nbsp;personal brand.&nbsp;01:58 Pressure on you to be able to deliver at some capacity.&nbsp;02:21 Doing everything in your business and operating as a CEO.&nbsp;02:50 Community, it's all in the same vein of elevating yourself as a leader, not just in your&nbsp;business or in the industry, but in your coaching programs.03:01 In our higher level mentorship program Female Founders Board, this is what we&nbsp;definitely specialize in and what we work with you to do.&nbsp;03:40 Female Founders Board is really an accumulation of high caliber leaders in the industry&nbsp;In all sorts of different niches.&nbsp;&nbsp;04:26 Let's talk about community in your client programs. This is something that is definitely&nbsp;sort of tossed around in the industry.&nbsp;04:50 What are the mistakes that coaches make in building community within their paid&nbsp;programs,05:07 This is not like a free Facebook group. This is related to having a community that is a&nbsp;part of your program.&nbsp;05:23 In our 10k Content Collective is a coaching program, where we give you the tools to&nbsp;attract and enroll clients consistently with your organic content.&nbsp;05:48 It is the community that we curate that is the total vibe and culture of the clients.&nbsp;06:30 Something that's overlooked can be the most important asset to your paid coaching&nbsp;programs.06:40 Community could potentially make or break your brand and your clients experiences.07:02 Your client community will grow your business for you, because they're going to love it&nbsp;so much, they're going to be out referring people to you. They're gonna be clients for life.&nbsp;08:30 It's one of our core initiatives in any of our client programs. We really thoughtfully curate&nbsp;our communities.&nbsp;08:58 It shouldn't be just a checklist item when you add a Facebook group, where you just&nbsp;funnel those clients into a community.&nbsp;09:30 A community should be a joy and culture of what you want your brand to represent, and&nbsp;what you want people to feel when they're connecting to your brand.&nbsp;10:35 If you're not getting what you want from them, as far as how to engage or interact within&nbsp;that community, it's basically your fault.10:46 But truly, you are the coach and the leader, and that is where the responsibility comes&nbsp;from.11:14 But there should be clarity on what your business is. Is it a company or a personal&nbsp;brand? That's where there's going to be a huge gap.11:27 If you're growing to multi figures, these are the elements, the softer skills, and strategies,&nbsp;that people want to overlook.&nbsp;12:01 The truth is, you cannot have that notoriety and the thought leadership in your industry&nbsp;without the culture piece.&nbsp;12:17 The first thing to do is really consider what is the culture of my brand or my company?&nbsp;What does that look like as far as my client community goes?&nbsp;12:26 Another thing is to really think about...

Tune in this week to discover the thoughts and actions that allowed Carol Trotter to amplify her impact and finally attract and enroll her dream clients after enrolling in 10K Content Collective. She’s sharing how powerful it is when you finally shift from selling your program to selling the solution and how to align your sales process with your unique expertise to create a powerful enrollment experience for your potential clients.To learn how to attract and enroll clients every day with your organic content using the fastest path to clients, enroll in 10K today: www.kinseymachos.com/10KDo not miss this highlights:03:48&nbsp;Sales conversation over the phone can feel very frightening, but you are going to have much higher conversions.04:08&nbsp;Learn about your people is what you have to set out to do no matter what.04:30&nbsp;Our 10k Collective is one part of what we can teach you as far as effective selling goes.04:39&nbsp;We will teach you how to write organic content that attracts and enrolls.&nbsp;04:46&nbsp;We will help you package your expertise, your unique brilliance, into a high-end coaching program.&nbsp;04:58 We have a plug-and-play system for you to use right now to get clients and make money. We also have a whole community waiting for you.&nbsp;05:07&nbsp;You’ll get coached several times a week. You’ll have a plethora of content resources to use right away to accelerate your learning curve.05:22&nbsp;You don't have to do this alone, and you should not be figuring it out on your own. You should be playing your way to wealth and earning now.05:54&nbsp;Now the interview with Carol Trotter. She is a menopause coach. Helping women regain their energy, lose weight, feel their confidence. to make menopause the best time of their life.06:32&nbsp;She had invested in other programs to learn different selling techniques. She was encouraged to do webinars and do Facebook ads.&nbsp;06:42&nbsp;But all she was bringing into her group was not her dream client.&nbsp;07:10&nbsp;All the while she was selling a program, and not selling their issues. She wasn't helping them anywhere.&nbsp;08:22&nbsp;It was actually her own journey, her own issues in menopause that she was dealing with that led her to decide she wanted to be a coach.&nbsp;08:32&nbsp;Because she was able to help herself, she knew that she had to help other women in menopause.09:06&nbsp;In coaching, it is through our own transformation or result that we experienced ourselves that we decide to be a coach.&nbsp;09:29&nbsp;Helping others should show them that there is a better way and it's a very natural progression.&nbsp;10:10&nbsp;But even if the sales page is up, doing a webinar, or thinking that you're doing great. But still, it doesn't convert.10:35&nbsp;Creating conversations up to the selling point, but in a “serving is selling process.”10:38&nbsp;Coming from the heart and not coming from a place where you need this money. You're coming because you want to help women.&nbsp;11:10&nbsp;Now there is giving in serving, and not just trying to take something.&nbsp;11:39 Creating content that helps and serves people but also brings them to you.&nbsp;12:24&nbsp;Bringing in all the time that gratitude feeling during the call. It's just very spiritually driven with a higher connection conversation.&nbsp;14:05&nbsp;Not to overcomplicate everything for ourselves. People are just in pain and they want somebody to tell them how to get out of pain.&nbsp;15:58&nbsp;You need to move out into the DM, and have that real conversation with the client.&nbsp;16:19&nbsp;Being able to serve from that place of gratitude. Moving it over into that sales conversation and just saying, “I have more.”&nbsp;16:51&nbsp;Not...

As a heart-centered coach, you’re likely on a journey to help others heal but are noticing that you are on a healing journey yourself. There’s a lot to be aware of as you navigate the experiences you’ll have as things surface for you at each new level of growth. Kinsey shares a real and raw conversation around her personal journey of healing and how you might be able to lean into this next season of yours with an open heart and an open mind in order to prepare for greater experiences in your business and in your life.&nbsp;Do not miss this highlights:03:29 A raw and real conversation around healing. What it means to me, my own journey, and what are some things that you could consider in your own healing journey.&nbsp;&nbsp;&nbsp;03:50 In growing a business, you should be willing to have a conversation about the emotional depth and journey that you are going to take.&nbsp;&nbsp;&nbsp;04:25 Create a space of honesty around your holistic journey as a coach, as a woman, as a wife, as a mother, and all the hats that you wear within this context.&nbsp;&nbsp;&nbsp;&nbsp;05:31 Healing helps create a lasting transformation within you that is going to propel you forward those $1 million plans.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;06:02 If you are not willing to take that journey, emotionally, mentally, physically, spiritually, business will feel hard and dry and empty and slow, if we think of it from a revenue perspective.06:35 I believe that the primary purpose, in really stepping into your work as a mission field, is to go on that process of self-discovery. Becoming more of that version of who you are created to be.&nbsp;&nbsp;&nbsp;&nbsp;07:14 Getting significant results requires this journey of allowing yourself to heal.&nbsp;&nbsp;&nbsp;07:38 When I think of healing, it really is a journey about past, present and future.&nbsp;&nbsp;&nbsp;09:19 There are things and milestones that you have to navigate through in order to arrive at a certain destination which unlocks each step in your journey.&nbsp;&nbsp;&nbsp;09:33 It requires these pockets of awareness of where, and when, and how, you have developed the stories and the beliefs that you have now.&nbsp;&nbsp;&nbsp;09:58 It is actually creating this magnet-like force in opposition to where you're going.&nbsp;&nbsp;&nbsp;10:44 When it comes to healing, it is an Infinite journey.&nbsp;&nbsp;&nbsp;&nbsp;10:55 You're going to have things resurface in bigger, sometimes better ways. But a lot of&nbsp;times in more painful ways.&nbsp;&nbsp;&nbsp;11:10 Sometimes they might look or appear differently, or sometimes they just feel different.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;13:30 When you start to really understand that healing isn't a one and done. When you now notice the connection of your own depth of emotion, to the depth of entrepreneurship, then that is the point of your evolution.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;14:27 That is what will start to unlock the deeper layers of you as an entrepreneur.&nbsp;&nbsp;&nbsp;15:01 It can be very painful to go on this journey of deep emotional healing and understanding of yourself and unpacking.&nbsp;&nbsp;&nbsp;15:11 But the benefit of this is, it unlocks that whole new level of pleasure.&nbsp;&nbsp;&nbsp;15:55 The more that you can get to help your clients create that as well, because it's all connected now.&nbsp;&nbsp;&nbsp;&nbsp;16:22 It is connected to how you experience emotion, how you think, how you believe, how you operate, and where that's coming from.&nbsp;&nbsp;&nbsp;16:51 It's important to be open to potentially changing your perception to move into that next season of business.&nbsp;&nbsp;&nbsp;17:00 As you start to unpack it further, there will be much more there for you to learn about yourself.&nbsp;&nbsp;&nbsp;19:11 You have to be willing to go on...

One of the fastest ways to accelerate your income and impact is by having a high-ticket coaching program in your offer suite. In this episode, Kinsey explains why this is the case and shows you how you can turn your current low-ticket offer into a high-end experience for your perfect dream clients.&nbsp;Past Episode References:&nbsp;Your Scalable Offer (Part I)Your Scalable Offer (Part II)If you want more info send as an email at [email protected]&nbsp;Do not miss this highlights:03:51 Let us talk about turning your low-ticket course into a high-end coaching program.&nbsp;04:27 We will talk a lot about the two tiers of women that we serve in the 10K Content&nbsp;Collective. This is where you master your skills in marketing and selling and coaching&nbsp;clients.04:43 We will teach you a very unique organic content method system, which is the fastest&nbsp;path to claims.&nbsp;04:54 It's about maximizing your claims journey and knowing where to meet your clients.&nbsp;05:13 Now, once you start getting rhythm in there, what happens is, you’ll get fully booked.&nbsp;05:22 Then you’ll find yourself out of capacity. Back in the spot where you’re trading time for&nbsp;money.&nbsp;05:52 The next thing you need is that scalable offer, it should be a result driven offer.&nbsp;06:08 What we have is a very unique design and methodology that can help you not sacrifice your clients' results in order to prioritize your own time.&nbsp;&nbsp;06:37 We will help you flush out the one-on-one coaching program to get people's results.&nbsp;07:02 You get to grow your revenue without increasing your input. This is truly what scaling&nbsp;means.&nbsp;07:41 What we see a lot in leaders in our specific industries, they're pushing the idea that&nbsp;you just have to sell your course.&nbsp;07:59 But what we really see and understand is, nobody wants courses.&nbsp;09:04 What we really want to help you with is, positioning, packaging, and pricing.&nbsp;09:24 There's a lot of nuances out there. But we want you to focus more on what we call a low ticket offer.&nbsp;09:52 What do people do when they see a price? There's immediately an attachment or&nbsp;connection to the amount of value that people will get.&nbsp;10:23 You have to have that base curriculum in there in this coaching experience.10:39 There's three things that we really focus on when designing your scalable offer or your&nbsp;group coaching program.&nbsp;10:49 How do you get somebody from point A to point B?&nbsp;11:04 We want the curriculum to be able to stand on its own if it could, so people can get&nbsp;results on their own.&nbsp;11:10 The second piece to that is the coaching. This is where you get to come in and still have customization to meet everybody's personal needs, or desires, or unique challenges.&nbsp;11:57 The coaching aspect is designed to be a high end group coaching program. It adds that layer where people know that they can still have that support, that mentorship.&nbsp;12:25&nbsp;Then the third piece is the community.&nbsp;13:02 It is a bunch of people that have commonalities, that is how to create a really strong&nbsp;community.13:25 Potentially the biggest asset that your group coaching program can have is the&nbsp;community of like-minded people, all trying to achieve a like goal.&nbsp;13:51 We have a whole client fulfillment team that has processes in. We have cracked the&nbsp;code on how do you create a community that people feel safe.&nbsp;14:33 When you think of that...

Picking up blanket pieces of advice like “niching down” without any context can really slow you down as a coach trying to get traction in the online space. In this episode, Kinsey discusses when it’s appropriate to niche down and when it might actually be a detrimant to you finding your voice, growing an audience, and getting clients. Listen to find what where you should focus in your niche and how to get accelerated results.&nbsp;Do not miss this highlights:02:32 Honor where you're at now. Know that with every season of growth, every level of&nbsp;business, there's going to be both the negative and the positive.&nbsp;03:57 Weave in the importance of niching down and specificity in your content.&nbsp;&nbsp;04:03 How important this is if you want to get more clients with your organic content, or just in&nbsp;general.04:14 Picking a niche and committing to that niche is the best thing you can do for yourself.&nbsp;04:30 Our coaching group have a whole section on how to create your irresistible offer, how to&nbsp;identify who your dream client is, and the most effective way to do market research.&nbsp;05:06 Majority still questions their niche or there's drama around who they're seeking to, who&nbsp;to really narrow in on, and who to pull up all things.05:24 First to be aware of is, if the niche is causing you more pain than it is pleasure, you&nbsp;need to close the loop, and it's more about taking action.&nbsp;06:47 What can happen is, as you start to go on the journey of growing in your message and&nbsp;amplifying your voice, then eventually discovering where your niche is in the&nbsp;marketplace.&nbsp;&nbsp;07:28 What matters most is you're putting your message out there and also letting the market&nbsp;respond to you.07:40 As you are getting more messages along the lines, getting more feedback in return, you&nbsp;will start to evolve naturally08:06 Good place to start is, you know what you want to do for yourself and for others, and&nbsp;that you are aware that you are a few steps ahead of other people.&nbsp;08:19 When you think about niching down, there's two camps that I want you to sit in&nbsp;depending on where you're at in your journey.&nbsp;&nbsp;08:58 In a very broad space scenario, it is important to get more niche, otherwise, you will fall&nbsp;flat.09:15 Focus and starting with what you know, what your origin story is, and narrowing in on&nbsp;your specific message.10:26 Drop into your brilliance, drop into your creativity, and allow that to come through. Allow&nbsp;your market to see what you have, and let them respond to that as well.10:53 You maybe in a season of your business that you would actually do a disservice to pick&nbsp;one thing and go all in.&nbsp;&nbsp;11:17 It's not good enough just to show up online and talk about all the things you're good at.&nbsp;You still want to resonate with the heartbeat of your dream client.&nbsp;&nbsp;11:25 This is what we call the revolutionary content method. Where you blend your unique&nbsp;brilliance with the heartbeat of your dream client.12:07 It's less important to pick the one niche right now and go all in if it's causing you to stay&nbsp;stuck and not put anything out there.13:21 Focus on creating content once a day. Each day you're picking at least you know one&nbsp;person to write to, and you're just writing to them14:27 What will happen is, you will find their market responding to you. Then you will also find&nbsp;that sweet spot of where you want to land.&nbsp;15:25 Then you just rinse and repeat that and you cannot go wrong, because at the end of&nbsp;the day, your responsibility is to become a better communicator.&nbsp;&nbsp;15:57 When you come into our programs, these are things that we unlock for you in a way that&nbsp;really makes sense.16:04 Our programs are...

What if being a woman is your superpower as a business owner? What if you leaned way into your unique body, your unique mind, and your unique lifestyle -- as a woman -- and gave yourself permission to have it all (without having to sacrifice anything that’s important to you).&nbsp;It’s time to reject the hustle culture and build a business that allows you to have space for all of your desires.&nbsp;Do not miss this highlights:01:52 Running a business as a woman, being a mom, and not running a business like a man.&nbsp;02:13 Femininity and masculinity, the hustle and flow, things that we hear in the industry.&nbsp;02:32 A great marketing and messaging is a telling a story in a way that your audience can see&nbsp;themselves in that story.&nbsp;02:42 The idea of running a business as a woman. Like the feminine flow or alignment.03:03 It's really important to understand the advice you’re following. It may not align with your&nbsp;lifestyle, or your personality, or the way that your body is literally built.&nbsp;04:19 When we need time to recognize balancing the duty as a mother, as a wife, and as an&nbsp;entrepreneur, this is a lot.&nbsp;04:51 There are going to be seasons when you feel like you're not doing any of it very well.05:20 I think that there's a lot to speak about, you can't have both, you can't have all of it. But&nbsp;that I believe is a lie.&nbsp;05:33 Now, there are, of course, times where you will have to make short term sacrifices for&nbsp;long term gratification.&nbsp;06:09 Hold a space for the vision that you can have at all. And this is really what we want for&nbsp;women, especially those that have big dreams in their heart.&nbsp;06:21 But there are always constant bumps and barriers along the way.06:38 In the past, I noticed that a belief will trickle in from time to time, that success doesn't&nbsp;happen to people like me.&nbsp;&nbsp;&nbsp;07:07 Think about running a business as a woman, really honoring all elements of your life,&nbsp;and making sure that you're building in the time and the space to create that.&nbsp;07:23 Work harder to be successful, that is, I believe, a very masculine belief.&nbsp;&nbsp;07:30 There are some cases where if you just work harder, you'll be successful. But that is not&nbsp;going to create longevity.&nbsp;08:00 What are you living for? What is the life you want to create? It is not alive, being chained&nbsp;to your desk.08:57 Why did I leave something not give me no time to trade it for something that also gives&nbsp;me no time?09:12 If we have simple strategies, we can allow ourselves to create simple results that are&nbsp;also big results.10:00 So really balancing out and ultimately, you have a responsibility to really break the belief&nbsp;that hard work equals success.10:59 There's a difference between that masculine and feminine energy in really allowing&nbsp;more flow into your life and releasing this idea of hard work equals success.11:10 The other idea here that I really want to introduce is having better thoughts about you.&nbsp;11:35 If you don't feel like you even have confidence in your offer, what's going to happen is&nbsp;you're going to overcompensate for that thought, by working harder.&nbsp;&nbsp;12:11 Women spend so much time worrying about other people's thoughts and feelings and&nbsp;carrying that around.12:30 But if we can learn how to navigate our thoughts better about ourselves.&nbsp;12:43 Operating out of facts and not emotions, this is as a woman's emotions can serve you so&nbsp;well.&nbsp;13:18 Men tend to operate more from logic than women.&nbsp;14:00 That logical part of you needs to really start to awaken to insert a little bit more about&nbsp;masculinity into the business.&nbsp;14:36 When you add these elements you are

If you’re not getting as many clients as you would like, it’s possible that you are not in alignment with what you sell. In this episode, Kinsey introduces two ways you might be resisting your offer and how to fix it.&nbsp;Do not miss these highlights:01:53 A lot of the mental, emotional, even physical, and potentially even financial shifts that we&nbsp;now experiencing in our life as a seasonal transition.&nbsp;02:42 I think it's important for me to share the darker seasons and or the the moments&nbsp;that we go through because it is not all unicorns and rainbows.&nbsp;03:04 Bigger dreams, bigger responsibilities, require that bigger growth and growth is not&nbsp;always fun.&nbsp;03:24 Talking about your offer or the thing that you sell, and you might have several things that&nbsp;you sell, hopefully you don't have too many.&nbsp;03:50 If you're in a product based business, your offer is the thing that people buy from you in&nbsp;exchange for money for value.&nbsp;04:13 When you think about the ecosystem of your marketing, everything revolves around your&nbsp;offer, because your offer is a combination of your brilliance with who you serve.04:36 But if you aren't feeling so freaking excited and energized by your offer, by your&nbsp;brilliance, and the people that you serve, this is where you're going to fall flat. Not just in&nbsp;revenue, but energetically, it's not going to be fun for you.05:01 There's two huge indicators that you can see the most when it comes to being out of&nbsp;alignment with your offer.05:21 When we think of alignment with an offer, it is that excitement of it.05:32 Ultimately, at the end of the day, if you don't feel so excited about your offer, it's usually&nbsp;due to these two scenarios.05:43 One of those is the fact that you are selling something because you were told to sell it.06:11 You cram yourself in a box and feel like you have to talk about an offer because that's&nbsp;the only thing that will work in that particular coaching space.06:36 You want to sell people what they want, not necessarily what they need, but sort of that&nbsp;pain point.&nbsp;07:20 But when we think about selling something because it's sellable, but you're not excited&nbsp;about it, you're gonna lose the fire07:47 So at the end of the day, when you think about that core result, we do have to balance&nbsp;this.&nbsp;&nbsp;&nbsp;08:09 So we just have to dive in to think about&nbsp;what is that core problem.&nbsp;08:45 What problem is it that you solve? What do you feel fired up about talking about? If the&nbsp;fire isn't there, the flame will die.09:33 The second piece of being out of alignment with your offer is selling something that&nbsp;you're not an expert in.&nbsp;10:13 You have this transformation, but then you stray away and start over promising things&nbsp;that you have not accomplished yourself.10:36 Don't sell something you've never done yourself, or have helped somebody else do.&nbsp;11:48 When you stray away from your zone of genius and your expertise, what you have right&nbsp;now is the experience you've already accumulated, it will again flop.&nbsp;12:19 In relation to people feeling or people selling you, on this idea that you need to make it&nbsp;sound bigger and better, you just need to tell the truth, own it, and claim it.12:47 Don't go beyond where you're at now. If you're selling something you're not an expert,&nbsp;people will see right through it.&nbsp;13:02 You will lose momentum and you will not have people to refer you. You will not get&nbsp;known for the expert that you already are.13:40 When you have certainty in what you can deliver, that can be felt in your content, in your&nbsp;videos, in your emails, in your coaching calls13:54 Whether selling something you're not an expert in, or...

I’m sure you have encountered the concept of journaling because it gets tossed around in the industry for entrepreneurial and personal growth. In this episode, Kinsey shares her perspective on journaling and how it’s helped her make more money, stay connected to the long-term vision, and step into her life as a leader. She’s also going to take you behind-the-scenes and give you her unique process for journaling so you can take it and make it your own.&nbsp;Past Episode:Episode 25: Identity CrisisDo not miss these highlights:03:09 If you are really not locked into the vision of where you're going, it's really easy to get&nbsp;consumed by all the drama.&nbsp;05:47 I encourage our clients to journal as well. But I get asked, what's your process for&nbsp;journaling?06:07 Why is it important to journal? I don't know if you've ever asked yourself that question.06:47 What are you hoping to gain out of journaling so that you can build that habit for&nbsp;yourself?06:59 If you're just creating something because you think you should, it will be hard to be&nbsp;consistent with anything.&nbsp;07:52 It allows me to declutter my brain.&nbsp;08:35 For me to be able to just unpack it is like, the most beneficial thing that I gain from&nbsp;journaling.09:30 Most of our thoughts we don't even know we’re having, are derived from our feelings&nbsp;and behaviors.&nbsp;09:57 I think of it like when I do my spring cleaning in my closet. I started to see clothes that I&nbsp;haven't really seen it for quite some time now.&nbsp;10:22 I was able to bring those things to the forefront to decide what do I want to do&nbsp;with it.&nbsp;10:37 I think the biggest mistake here that you really want you to avoid is to overthinking your&nbsp;writing or journaling process.&nbsp;10:50 Do something with your journal where you don't have to worry about people seeing it.11:35 When you go brain dumping, don't think about what you should be saying, or how you&nbsp;should be saying it. You're literally just letting the pen drive you.&nbsp;11:48 From there, you're gonna get a compilation of your thoughts.&nbsp;11:57 You're going to have the most obvious things, but then you're going to start seeing the&nbsp;less obvious things as well.&nbsp;12:10 Just can kind of pause and reflect and see all the junk that you're holding.&nbsp;12:22 I like journaling when I'm feeling heavy with thoughts or feelings, and I can't release it.&nbsp;12:38 I get to see where I need to spend some attention to shift or reprioritize. Then I will&nbsp;feel like I am a little bit more in control.&nbsp;13:01 You are not your thoughts. This process will give you that disconnect.&nbsp;13:25 It's very liberating, and can give you a sense of freedom.&nbsp;13:30 From there, you get to do some reposition, What do I want for myself in this moment&nbsp;instead?&nbsp;13:50 Then sometimes I started to think about and embody a version of myself.&nbsp;14:11 Now I can start to bridge the gap of where I am at the stories that I'm telling myself, and&nbsp;truly who I want to be and step into.&nbsp;14:24 A lot of times I just have to let that emotion process. It's not about fixing it.&nbsp;14:36 It's I who sees it and I let it just process. I’m not going to judge it.14:59 Life and learning how to be in an uncomfortable emotion.&nbsp;15:27 Just being truthful with myself about what's real versus what's not.&nbsp;17:09 Journaling is documentation because we're not going to remember everything.&nbsp;17:27...

If you feel like you’re not getting traction on your current social media platform, this episode will help you determine what to do next.&nbsp;Past Episode:&nbsp;Episode 52: MVP: Speaking To The Top 1% of Your MarketDo not miss these highlights:&nbsp;01:15 We truly are on a mission to show how simple business can be.&nbsp;01:51 We're talking about how to use content that sells for you and how to get fully booked&nbsp;with high-end clients.02:13 Generally there is a theme of concern or even just a general challenge. It's this idea of&nbsp;social media algorithm.&nbsp;&nbsp;02:23 What if it's not working? When should I switch platforms? Do I need to consider&nbsp;switching platforms over things?&nbsp;02:38 Stop reading stats or future casting on where all these social media platforms are going to be in three to five years, or even a year from now.&nbsp;02:57 That's just a distraction and in your season of business, it doesn't matter. It just does not&nbsp;matter.&nbsp;03:08 In growing an audience and attracting enrolling clients, the core platforms that we have,&nbsp;LinkedIn, Instagram, Facebook, and Tik Tok, are all working really well.&nbsp;03:51 Do not get too hung up thinking that, if you pick the right social media platform, then you&nbsp;will be successful.&nbsp;&nbsp;03:59 Make sure that you understand that your success is not going to be found in a certain&nbsp;social media platform. It is not about the platform you choose.&nbsp;&nbsp;04:25 Most people start to skip over to other platforms thinking that they'll have better success&nbsp;there. But they just carry the same thoughts in the same crappy content.&nbsp;05:04 Be better aligned with your version of your premium client. If you don't know who your&nbsp;premium clients are, definitely go back to a couple of episodes.&nbsp;&nbsp;05:21 But unless you have an obvious one, everybody is everywhere.&nbsp;05:34 There's always exceptions to every rule, for instance, if you are speaking to corporate&nbsp;executives, you are more likely to reach them over at LinkedIn.&nbsp;05:46 This shows you the thought error in believing that your success is determined by the&nbsp;platform you choose.&nbsp;07:09 So you switch over platforms, you have to start all over. You waste time and energy.07:32 If you can pick one platform, and master that platform, and get to know its algorithm, and&nbsp;really just go all in on that until you get to 100K and more, you will grow faster.&nbsp;07:46 The problem is you're giving up too soon, You're already deciding it's not working before&nbsp;you've even given it a chance.&nbsp;07:54 Sometimes it takes time, the market is so saturated.&nbsp;08:26 Now, when you come into the 10K Content Collective, we teach you how to create&nbsp;content that's super intentional and attracting enrolling clients.&nbsp;&nbsp;08:36 You're building that momentum. You're attracting and enrolling clients more efficiently.&nbsp;08:52 If you give up, you've just lost all that momentum.&nbsp;08:59 Your success on the platform is not determined by your level of engagement.&nbsp;09:16 Now beyond that, you can definitely start to figure out your audience and what they are&nbsp;most likely to engage on.&nbsp;09:34 You're over analyzation in to your insights and lack of engagement is crushing your&nbsp;creativity.&nbsp;09:52 You're not able to access your purest form of brilliance, which is the very thing you need&nbsp;to create that content that is going to pull in those high-end clients.&nbsp;10:21 It is really important that you stop spending time and energy worrying about the platform&nbsp;working.&nbsp;10:41 It's not...

If you spend more time working on your strategy than you do on your beliefs, you’re at risk for burning out, giving up, and turning your back on your dreams. In this episode, we’re going to show you how to create a solid belief plan that will act as a guiding compass to getting anything you want (even when the doubt and fear seem too heavy to carry).&nbsp;Do not miss these highlights:02:30&nbsp;Reinvigorate people's minds and hearts to create a new wave of momentum.03:18&nbsp;Having people see their own potential, as a result of the 30K 30-day program.&nbsp;03:59&nbsp;Have awareness of what's truly possible.&nbsp;04:02&nbsp;Don’t let pre-programmed beliefs drive your actions because that is all you know.&nbsp;04:11&nbsp;It is all about expanding your belief and taking action from a bigger space of that belief.&nbsp;&nbsp;04:30&nbsp;Aligning your behaviors and your beliefs toward what you actually want to create.&nbsp;04:45&nbsp;If you want to achieve things you've never achieved before, you have to start believing in&nbsp;new things. You have to increase your level of thinking.&nbsp;07:42&nbsp;Do not go to work on the strategy itself thinking that is the problem.&nbsp;08:27&nbsp;If you have a constant belief that you can fix your problems by working harder, you will&nbsp;burn out.&nbsp;09:36&nbsp;Focusing on the belief of a need for people to like you to validate that you are&nbsp;successful.&nbsp;09:53&nbsp;You just need to change the thought pattern behind it and say, I'm going to show up for&nbsp;the people that need me.&nbsp;10:24&nbsp;What are the thoughts that you're having in these certain circumstances? Allow yourself&nbsp;to pause before you change your strategy,&nbsp;&nbsp;10:49&nbsp;This one degree shift will mean everything for you and your business. Stop operating out&nbsp;of thoughts that don't serve you.&nbsp;11:20&nbsp;If you're having doubtful thoughts while you're creating your content, it will not be&nbsp;magnetic. It will not produce productive results because you're creating it from lack.&nbsp;11:38&nbsp;&nbsp;You have to work on changing your thoughts before you go change the strategy.&nbsp;12:26&nbsp;It had nothing to do with the strategy itself. But it had everything to do with how you were&nbsp;thinking about it.&nbsp;12:39&nbsp;How are you allowing the opinions of others to drive you out in fear of judgment.&nbsp;13:44&nbsp;Listing out all the thoughts that you have about yourself, about your business, about&nbsp;your claims, about your potential claims.13:56&nbsp;Create a new thought that defines success for yourself.&nbsp;14:42&nbsp;It will take some practice to become aware of your thoughts.&nbsp;14:57&nbsp;Your clients now have an entire belief plan of the thoughts that are aligned with what&nbsp;they're creating.15:20&nbsp;They will have their exact blueprint on what to do. That's reliable.&nbsp;15:31&nbsp;When there's any sort of vagueness within the thinking, you go back to the belief plan.&nbsp;15:59&nbsp;Before you create anything new in your business, really make sure it's out of the right&nbsp;thoughts. And they're in alignment with where you're going.&nbsp;About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, family takes priority. And having a business that’s...

In order to pull in more premium clients, you need to make a shift in your marketing and your messaging. In this week’s episode, Kinsey discusses the importance of speaking to the top 1% of your market and gives you some strategies for attracting higher quality clients and growing a high-end coaching business that gets known for impact.Join us inside The Coach’s Content Lab to continue this conversation: https://kinseymachos.com/communityDo not miss these highlights:06:40 Discover the pitfalls of mainstream marketing08:21 You have to speak to the version of your ideal client that also is in the top 1% of your market11: 07 Having a more vague or broad market or message could make it difficult for you to control who's hearing it or seen it12:51 Standing in the truth, conviction and elevated message will literally magnetize everybody else13:37 If you want to create bigger momentum, speak to that top 1% of your marketAbout the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

What is it that is stopping you from stepping into your big vision? Is it the fear of failure? Is it the fear of rejection? Is it the fear of losing it all? Ultimately, these are the fears that are keeping you from getting what you want even though it might feel like you’re just avoiding failure itself. In this episode, learn how you can quickly identify and get past your biggest fears so you can move faster toward your dream business (and life).To learn how to grow your business to 10K months by using the fastest path to clients, enroll in 10K Content Collective: www.kinseymachos.com/10kPast Episode:&nbsp;Episode 50: 30K In 30 DaysDo not miss these highlights:02:08&nbsp;The concept of failing ahead of time challenge.&nbsp;03:33&nbsp;Do you still have a lack of belief in the 30K 30-days challenge program?03:54&nbsp;The core intention is to start helping you see where you're getting stuck in your own thoughts.04:11&nbsp;Doing 30K in 30-days is never about the strategy.&nbsp;05:00&nbsp;Entrepreneurs don't understand how to think differently to create different results.&nbsp;05:24&nbsp;We want to help you see how powerful it is in the simple shifts that you can create bigger results.&nbsp;05:40&nbsp;The method of 10K Content Collective is getting clients online through your organic content, simply the fastest path to clients.&nbsp;06:10&nbsp;Big element in the concept of failing ahead of time, to take a step back and think about what are the things that are keeping you stuck.&nbsp;07:04&nbsp;The scenarios are very big and broad in variety. Your responsibility is to define it to yourself.&nbsp;07:26&nbsp;This message truly is for you. If you're going for those big milestones, whether it's in your business or your life, you are stretching for extraordinary.&nbsp;08:08&nbsp;The challenge is to create a space for ourselves to really think about, what is it that I am afraid of?08:40&nbsp;You’ll be able to unpack a lot of those unique and specific subconscious beliefs that you've been living under.&nbsp;09:28&nbsp;Big or small, fear shows up in the body the same way.&nbsp;10:30&nbsp;The first step to the exercise of thinking of failing ahead of time, you first have to understand in detail what you're most afraid of.&nbsp;11:22&nbsp;We think that the attachment to the circumstances versus the results is tied to the fear you're experiencing. But that is not the case.&nbsp;13:25&nbsp;Try to close your eyes and sit in those specific fears. What is coming up for you?14:04&nbsp;But could you trust yourself enough to figure it out?&nbsp;14:56&nbsp;You will learn how to trust yourself, you will learn how to have your own back. That is ultimately what entrepreneurship is about.&nbsp;15:36&nbsp;Now we get to see it head on, we get to address the worst case scenario and decide, it's not that bad.15:50&nbsp;In the 30K 30-days challenge, you go to work, you get to bring your full power, you are all in on that, because now that feeling of failure has left your body.&nbsp;16:05&nbsp;This is not about suppressing your feelings, and definitely is not about ignoring.&nbsp;16:25&nbsp;It is how to maintain that potency in your power so you can deliver to your audience and step into your best, most powerful self.&nbsp;17:41&nbsp;Protect your level of thinking and you're showing up in your full power, you would be amazed at how fast you can create results for yourself.18:03&nbsp;We have several weekly coaching opportunities every week to get coached. We have plug-and-play copywriting formulas that you can use to convert clients directly from your organic...

Learn how to create 30K in revenue in 30 days with our unique method for organic content creation. No ads, no webinars, no spam bots. It’s a simple plan, but it has to start with the right belief set. In this episode, we help you unpack the thoughts that might be keeping you stuck in your business and help you understand what it looks like to create high-earning months without all the drama.Are you willing to believe you can reach 30K in 30 days?To learn how to grow your business to 10K months by using the fastest path to clients, enroll in 10K Content Collective: www.kinseymachos.com/10k&nbsp;Join us inside The Coach’s Content Lab to continue this conversation: https://kinseymachos.com/communityDo not miss these highlights:05:34&nbsp;Honest thoughts and beliefs around the idea of making 30K in 30 days.06:17&nbsp;Let’s talk about all the negative emotions today about making 30K in 30 days.07:09&nbsp;Are you willing to believe that you can make 30K in 30 days?09:30&nbsp;The first step is reframing that for yourself. We put something on the pedestal then we create a distance and it becomes intangible.10:20&nbsp;You have released the wellness factor of 30K. Creating a different energy around it.11:10&nbsp;Realize money is a measure of your ability to create freedom for yourself, even in health.12:45&nbsp;We can look at it and we can decide where this is coming from, and yes, it’s in private coaching.13:11&nbsp;Making 30K is not crazy. So now that I know that, what do I need to do next?14:26&nbsp;Build an anchor on certain beliefs that will become more solid. But it's not time necessarily, it's a decision.14:56&nbsp;You decide that, create that intention, that opportunity, and that possibility.15:34&nbsp;When you can't see that limitation, you just couldn't continue to create the same results under that feeling that you have.16:53&nbsp;Anything that you do when you're starting to achieve bigger things, you have to be curious to write the thoughts and feelings that you have around it, because that impacts your actions.17:15&nbsp;If a belief does not match what’s lying underneath that action, it's not going to happen for you.17:51&nbsp;You can always choose a different mindset, your mind is such a valuable asset,19:40&nbsp;Learn how to interrupt your cycles of thought patterns because this is 99% of the work right here.20:53&nbsp;We blend this step by step strategy in leveraging content coaching and conversations.21:13&nbsp;Do you know what the fastest path to clients is? Do you know what it means?21:51&nbsp;What kind of barriers are you putting in between you and those potential clients?22:46&nbsp;What are you really afraid of in making 30k?23:37&nbsp;What should people watch for when you think about creating 30K in 30 days?24:24&nbsp;Until you can say that you are open and willing to work on It, there's obviously a block that you still have, and that you will not get any farther.24:11&nbsp;You are not changing yourself because you're bad. There is just something that you need to work on.25:37&nbsp;Do you believe your success is tied to going live on Instagram? It’s not.26:46&nbsp;Competence and relentlessness in the pursuit of being the best version of yourself.27:30&nbsp;Working&nbsp;on the uncomfortable ability takes stepping into to grow.27:51&nbsp;Business isn't a relationship.28:21&nbsp;It is about choosing to be all in and go for it.28:53&nbsp;The fear of, “what if I can't deliver on the result?”29:13&nbsp;You should not be judging yourself. It is about noticing it, the awareness of it and then deciding to think something differently that serves you...

If you try to replicate success without understanding the sequence behind success, you will burn out. Join Kinsey, Jenny, and Ayelet as they bring their collective genius to the table and walk you through the 3 stages of growth, how to go from zero to a 7-figure business, and what mistakes to avoid in the process.&nbsp;To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7-figures, email [email protected] learn how to grow your business to 10K months by using the fastest path to clients, enroll in 10K Content Collective: www.kinseymachos.com/10k&nbsp;Past Episode:Episode 48: How Hard Work Will Not Make You SuccessfulEpisode 22: How To Become A Proficient Coach: Private vs. Group CoachingDo not miss these highlights:&nbsp;08:06&nbsp;The belief has to be in alignment with what you want to create, otherwise, the strategy&nbsp;doesn't matter.09:14&nbsp;Everything comes in sequence. You cannot replicate success if you don't understand the sequence to success.09:58&nbsp;The First Phase within the sequence is what we call, The Expert Coach.10:01&nbsp;Again, you're just focusing on mastering the foundations we say all the time, “one&nbsp;message, one offer, one platform.”10:36&nbsp;The fastest path to claim is, that you should only be focused on serving clients so that&nbsp;you can build your proficiency as a coach. This goes with really learning how to market&nbsp;and sell.11:45&nbsp;At the end of the day, it's all about connection, and building that trust and safety with&nbsp;people that are ultimately going to hire you.13:23&nbsp;False attribution such as automation, instapot theory of success, tail chasing, and&nbsp;spaghetti throwing strategies.14:46&nbsp;Skills that you have to build to be successful online or be a business owner.15:33&nbsp;If you're not coaching, you're not learning about your clients, your marketing is not going&nbsp;to work, and your selling is not going to work.16:03&nbsp;You have to build that identity as an expert coach and coach people.16:07&nbsp;Phase One, is focusing on creating clients. You cannot grow beyond this phase without&nbsp;mastering the foundations of marketing and selling.16:27&nbsp;It's not about being the loudest person in the room anymore. A old way of doing&nbsp;business way.17:01&nbsp;It is being transparent and honest. Having incredibly good content that converts. It comes&nbsp;down to that simplicity.17:52&nbsp;Being a woman expert coach should take an understanding that it is a natural thing.18:10&nbsp;Not having testimonials as an excuse not to step into their greatness.18:30&nbsp;How you're translating your transformations, for other people you're already an expert.19:46&nbsp;When your beliefs are that strong, that's when you move forward.20:50&nbsp;What are some indicators that people are ready to start progressing or preparing for&nbsp;Phase Two?21:01&nbsp;Mindset shift, there's a difference between saying you're ready and being ready.21:14&nbsp;When you have concrete evidence that you could put a money mark on it.22:18&nbsp;How am I going to expand my reach and impact more people? That's going to be the&nbsp;biggest step into Phase Two. It is what we call the Thought Leader or CEO.22:54&nbsp;Next level and start to impact, you have to look at your entrepreneurial gig as a company.23:39&nbsp;There's a lot of testing in...

If you’ve relied on “working hard” to get where you are today, growing to the next level of business will require you to let go of this mentality, especially if you are trying to build a business that doesn’t require more of your time each week.&nbsp;Listen to this episode as Kinsey and Jenny discuss the mistakes female entrepreneurs commonly make when growing their coaching business and what happens when you start to create success outside of the common belief: ‘If I just work a little harder, I know I’ll be more successful.’To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7-figures, email [email protected]&nbsp;Do not miss these highlights:&nbsp;&nbsp;04:55&nbsp;You're successful if you create those neural pathways around working hard in some&nbsp;capacity, and still generating good results.06:01&nbsp;To be successful is understanding how hard work is sabotaging you, self&nbsp;awareness is key.&nbsp;07:25&nbsp;Your biggest vulnerability at this point is the entitlement, assuming that you already know&nbsp;it all.&nbsp;09:05&nbsp;The difference that we can make is how we're showing up to each action, and not to&nbsp;retreat backward.&nbsp;&nbsp;09:47&nbsp;What am I trying to protect myself from learning, or knowing, is sabotaging the&nbsp;very success that I'm after.&nbsp;10:16&nbsp;Having the belief, and the permission inside you to come out and reach those next levels.&nbsp;&nbsp;11:03&nbsp;Stepping into your power where this just naturally happens. It's inevitable.&nbsp;11:20&nbsp;Manifesting the extremes, "I'm just going to sit back," or the opposite extreme that is "I'm just&nbsp;&nbsp;gonna work hard my way to success."12:00&nbsp;Another discovery process, are we staying right in that middle ground, or are we&nbsp;really&nbsp;allowing ourselves to create more success?&nbsp;&nbsp;13:14&nbsp;What are some indicator that shows you are solely forward-focused, and you're not in the&nbsp;present.&nbsp;&nbsp;13:42&nbsp;Metaphor of monkey bars. To swing your arm to that next monkey bar, you have&nbsp;to let go of the last one.&nbsp;&nbsp;14:38&nbsp;The biggest thing you can do to alleviate not getting very far because you haven't let go,&nbsp;is to just have awareness.&nbsp;16:15&nbsp;Handling perspectives of time and energy spent. What things do you allow into your mind,&nbsp;your heart, and your soul, make a bigger difference.&nbsp;17:21&nbsp;Working towards that next-level identity. How you show and believe that&nbsp;you get to create those roles.&nbsp;18:05&nbsp;Rules of the version of ourselves that we want to create success that's aligned with how we want to create it.&nbsp;19:02&nbsp;It's not about what you're having or doing that should be shaping how you show up. It's&nbsp;who you want to be that drives how to show up,&nbsp;19:09&nbsp;It's not about letting your circumstances determine what's possible for you. It's you&nbsp;stepping into what's possible for you, and then creating the circumstances from there.&nbsp;12:42&nbsp;If we already exist in this kind of peace and presence that we desire, that is actually&nbsp;where success is born.&nbsp;22:20&nbsp;Experiencing ourselves out wanting to work on stuff is such a beautiful way to just&nbsp;observe yourself. That is where actual ultimate creativity is born.&nbsp;&nbsp;22:40&nbsp;You think you know, what you think you know? And then you don't?&nbsp;24:22&nbsp;When you're in that change, it changes you. The cool thing is that you wake up being&nbsp;different without having to try to be different.&nbsp;24:33&nbsp;Transformational mindset life coaching is important to the next level of your success.&nbsp;24:59&nbsp;Allowing yourself to tap...

In this week’s episode, Kinsey shows you how to prepare your business for the 100K milestone (and beyond). Once you understand what the next level of your business looks like, every result you create in your business won’t just be for today, it will also lay the groundwork for the months and years to come. Do not grow your business blindly. Elevate your knowledge in the industry and learn how to be a couple steps ahead of the majority of the industry.To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7-figures, email [email protected] learn how to grow your business to 10K months by using the fastest path to clients, enroll in 10K Content Collective: www.kinseymachos.com/10k&nbsp;Do not miss these highlights:&nbsp;02:40&nbsp;Planning ahead from the sense of just knowing you’re on the right path strategically, that gives that sense of relief.03:26&nbsp;What you need to keep an eye for as you start growing and reaching a milestone.03:46&nbsp;The strategy changes and things become more complex.&nbsp;04:04&nbsp;What you need to overcome to prevent you from sabotaging your business in the wave of the momentum.&nbsp;04:53&nbsp;What to prepare for now, not just to hit 100K but to grow beyond.05:34&nbsp;Understand the why’s when stuck between that 100K and up mark.07:24&nbsp;The vision and belief grows, and produces bigger ideas that are doable.08:25&nbsp;The “one” message, consistent client enrollment process that you are starting to master.09:00&nbsp;More than “one”, is for a different sequence in your business, and everything is about sequence09:25&nbsp;Most leaders are teaching just one piece to the puzzle. It's really hard to create or even replicate success without understanding the sequence.09:47&nbsp;Create the foundation of those milestones, because ultimately we want them to build on top of one another.10:31&nbsp;Some of the things that you should look for if you are ready to grow beyond 100K.&nbsp;10:58&nbsp;It's not about adding more offers, but rather master a ONE converting offer.11:06&nbsp;Never skip the step of the core principles and foundations to grow into 100K.12:03&nbsp;One converting offer covers the gap of a non-converting offer.12:45&nbsp;After that point, then we can start to think about a scalable offer.13:16&nbsp;Next, we also need to make sure that our market is hungry for what we have to offer.&nbsp;&nbsp;13:29&nbsp;Then you need to be able to know how to consistently enroll clients.14:16&nbsp;In the case of gaps, simply go back to the basic principles of your program, to help&nbsp;people.15:48&nbsp;Consistently doing the fundamental principle of being able to grow beyond 100K.16:10&nbsp;Mastering that “one” client enrollment process so that you can add in new processes.17:19&nbsp;Growing your own business with quality of your program or service, getting people results.18:11&nbsp;Learning the fundamentals require a lot of capacity up until that 100K.&nbsp;19:02&nbsp;Working with your clients will be able to make that transition a lot smoother.19:43&nbsp;This is ultimately when you start becoming more of a prolific coach when you learn your clients so well.20:20&nbsp;Start really making note of all the learnings from your clients,20:55&nbsp;Streamlining your intellectual property, how to condense your teachings into a repeatable pathway.21:53&nbsp;Preparing for when you're ready to go beyond 100K is the crux of everything.22:15&nbsp;Better equip yourself as a coach and taking your clients on that journey with you.About the...

There are many different outlooks and tactical levels of goal setting processes out there. For this week's episode, let’s not even go there because it’s actually not important what “tactic” you’re using to set goals. Instead, let’s talk about why you are or aren’t setting goals, what process to consider instead and the most important element of creating targets for yourself that will help you build a business far beyond what you ever thought was possible for you.&nbsp;Do not miss these highlights:&nbsp;01:14&nbsp;The “right” goal setting process01:56&nbsp;True purpose of setting goals and the reason why we even do it.02:21&nbsp;Why is your goal setting process not working for you?02:36&nbsp;What should the purpose of goals mean to you and your business in order to create bigger than ever things that you could ever imagine for yourself.02:53&nbsp;First scenario, you're not setting goals in a way that are tangible.04:05&nbsp;Second scenario, is you're setting goals and forgetting them.04:41&nbsp;Third scenario is that you're not setting goals big enough.06:54&nbsp;Setting a goal is deciding where you want to go.08:10&nbsp;The intention is not to hit the goal itself. The intention is to become the version of yourself, you need to become in order to hit the goal.09:00&nbsp;what you are committed in doing, and continuing to do the things that align with that result. This is where people miss the mark.09:52&nbsp;Evaluation, a benchmark of how to think and operate. It's not a measurement of are you successful or not.10:26&nbsp;Get curious, what should you be? What should you do in order to create that result?12:09&nbsp;It's like a challenge for you to step up to the plate and play bigger rather than play smaller.12:38&nbsp;If you stop hitting goals, or if you stop setting goals, you will lose direction.13:09&nbsp;Set tangible goals that feel scary for you.14:23&nbsp;It's never about hitting the goal itself. It's the version of you that you need to become in order to do big.14:31&nbsp;So don't lose sight of thisAbout the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our

Are you really “all in”? We hear this a lot from our audience, but the majority of people who say they’re ALL IN usually demonstrate the behaviors of dabblers. Tune in this week as we talk about the difference between people that are 100% committed to their results and the people that aren’t.&nbsp;Do not miss these highlights:&nbsp;01:50&nbsp;How can you tell when you are “all in” on something?02:02&nbsp;What does it mean to go “all in?”&nbsp;02:06&nbsp;The difference between going “all in” versus hustling your face off.&nbsp;02:25&nbsp;You have to really be aligned with the belief that you are worthy of success, you have to&nbsp;be aligned with the belief that your success is inevitable.03:09&nbsp;You should be explicit on your commitment to the destination. Your actions will tell you a lot about what you subconsciously think, what's possible for you or not.&nbsp;&nbsp;04:26&nbsp;How do you know when it's a good time to make that pivot and go “all in?”&nbsp;&nbsp;04:47&nbsp;You have to make a decision if you are really willing to get what you want or not?05:49&nbsp;When you go “all in”, there is no looking back.&nbsp;06:28&nbsp;Take the leap with a faith.06:55&nbsp;The biggest challenge is if you're sitting on your doubts and letting it drive your&nbsp;behavior.&nbsp;07:25&nbsp;Figure out the how on the way, and get into the details.08:18&nbsp;When you fall down and you stand back up and you wipe your little bottom off.09:12&nbsp;The process is the journey by you taking massive action and you believe you are&nbsp;becoming someone greater than you are today.10:17&nbsp;There's nothing greater than stepping in your truest potential and really stepping into&nbsp;who you were created to be.About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

If you want to build an impact-driven coaching business, it requires you to focus on daily impact-driven activities. How you spend your time ‘building’ your business will determine how big of an impact you’ll have with your audience, with your clients, and within your industry. Getting lost in things that do not matter will keep you stuck and prevent you from the business of your dreams.Do not miss these highlights:&nbsp;02:54&nbsp;What are you spending your time on with your clients?&nbsp;03:14&nbsp;The more complex you make things while scaling up the business, the worse things&nbsp;become.&nbsp;03:51&nbsp;Misconceptions about what's required to grow a coaching business.&nbsp;04:06&nbsp;Business that yields results, this is where we get into what actually matters, and what&nbsp;does not matter.05:57&nbsp;An impact-driven coaching business is a vehicle for change. It is changing the lives of&nbsp;your clients.&nbsp;06:21&nbsp;It's the ripple effect that occurs when they also change what happens to the people&nbsp;around them.&nbsp;07:32&nbsp;Operate from the space of “I'm here to create a change,” “I'm ready to get clients.”&nbsp;08:52&nbsp;Becoming a better coach is working with people more, and more.&nbsp;10:10&nbsp;Focus on the heart, focus on the transformation and focus on the service.&nbsp;10:38&nbsp;People will see your honesty in what you do. And that you're clear and compelling in your&nbsp;message.The “poolside profit plan”, which you can go there now and register for the upcoming five-day challenge where she will show you how to do these things.Poolside Profit Plan: https://www.poolsideprofitplan.com/&nbsp;&nbsp;About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Join Kinsey Machos and Jenny Beecher to learn the most simple, uncomplicated strategy for lead generation. This is one of the core concepts of converting high-end clients with your social media content. If you’ve been confused about what lead generation is, how to implement it, and how to get it to work for you so you can effortlessly enroll clients on a consistent basis, you’re going to get a lot out of this episode.&nbsp; Do not miss these highlights:11:14&nbsp;Lead Generation Strategy is an idea of generating interest for a product or service, but&nbsp;removing the pressure to feel like you have to make sales today. It's just fun.&nbsp;13:00&nbsp;Start making sure that your current assets, your storefront, is going to be that first&nbsp;&nbsp;step in generating interest.&nbsp;17:23&nbsp;Remove barriers and just start building relationships.&nbsp;19:32&nbsp;Just being very clear. This is who I helped, and this is what I helped them with.&nbsp;24:56&nbsp;Important, your energy, your rhythm. you being present in the process is the deal maker,&nbsp;or the absence of that is the deal-breaker.&nbsp;28:55&nbsp;Different pathway formulas to grow your business.&nbsp;About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode featuring Jenny Beecher, they discuss how important it is to take a step back re-evaluate where you are at as an entrepreneur. Self-coaching is essential to our business as it stops the continuous drive forward. When we learn how to coach ourselves we become better problem-solvers and in better control of our business!Check 10k Content Collective for more info: www.kinseymachos.com/10kDo not miss these highlights:01:02 What is self coaching? What does this idea of self coaching mean? And how should people be using it in their businesses or even in their lives? As a tool for success?02:16 Self coaching is something that we use to really hit the pause button on this drive forward. As entrepreneurs, as coaches, it's like you really you want to just keep going and fixing and problem solving.03:46 Separating from that old mindset, self coaching and getting coaching, right, go in the vein of being able to go inward and be like, hang on, how am I creating this drama for myself?05:58 Self trust, that's such a big important concept there and slacking in so many people.07:12 10k content collective, and it combines coaching curriculum and community. And through those three elements, we help you attract high end clients consistently using our unique method for content creation.08:10 What the process is, is we dive in, and we start with looking at what is going on just this simple, what's going on. And I think that this is where a lot of people will traditionally journal, step into that like meditative piece and just kind of be aware and observe.10:07 Jenny is really good at dropping into you, as a listener, right, dropping into our claims, dropping into people and really recognizing like, yes, we give you a simple path, but like, I know, you're gonna come up with self barriers there.13:12 The problems that we see people wanting to focus on are ones that are so far out in the periphery and so irrelevant. They don't matter.16:20 We have self coaching, and we also have coaching calls that you come to when the self coaching isn't doing it for you, or in addition to right because it you are still hard wired a certain way.18:07 I think I think there's always these scenarios where we have clients and 10k that are presenting these perceived problems, and were able to walk them through it.21:40 So it's understanding how to unlock this part of the journey for yourself.About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the...

In this episode Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how to navigate your way through unique techniques to get your content shared properly.Do not miss these highlights:04:46 What is Educational Content, and its examples.07:25 Giving so much value in Education Content will prevent people from hiring you.08:10 Break it down into Why - What - How,&nbsp;this gives you good layers to operate in.09:45 Don't over analyze the value that you bring in your content - Focus on staying in the hierarchy of showing people how to think differently and how to feel differently for them&nbsp;to do differently.10:33 The other thing to consider outside of the layers of Why - What - How.11:07 Initiate that higher level of thinking, build that trust and authority, be an expert that has the solution to a problem.13:21 Create an impact and curiosity by teaching them the mistakes they might be making.14:57 Don't lose sight of the fact that Marketing is the promotion of goods and services.&nbsp; About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey highlights how most business owners would truly like to play during the summer but don't always set themselves up for success to do so. We need to nail down our content strategy so we can have the summer we want. We are invited to take the Poolside Profit Strategy to help us get the results we desire.Let us help you design a 90-day Content Strategy that attracts and converts high-end clients consistently so you can grow your coaching business this summer working 10 hours per week (or less).&nbsp;www.poolsideprofitplan.comDo not miss these highlights:02:37 Summer is meant to be a season of play.03:56 What we see in our clients and our audience is the lack of clarity of their business model, and confusion leaves them in lack of focus.05:21 The concept of The 90 Day Poolside Profit Plan - Designing your 10 Hour Workweek for the summer.08:10 90 Day Poolside Profit Plan was condensed to be a foundation to growing 100k to a million dollar business. About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

The Content Lab is a challenge series that Kinsey and Jenny Beecher have been running monthly. These labs help you discover the three secrets to high converting content. On the fifth day everyone joins live in a zoom meeting for a laser-focused coaching question and answer forum.Do not miss these highlights:08:16 How to work with partners or other coaches with different skill sets but offer one solution.17:45 Getting your clients from point A to point B - Intellectual Property is the thing that scales your business.&nbsp;27:40 Kinsey’s experience in working with coaches in wellness space.31:12 How to overcome your fear that’s holding you back.40:23 How to market different offers yet still able to give that unstoppable offer a micro message.45:37 Overcoming the fear of “Nobody's gonna buy it”.58:40 How do you overcome the voice in the back of your mind that reminds you that you don't have to succeed or make money.1:10:08 Big responsibilities come with resistance - Its limiting beliefs that are holding you to move forward.&nbsp;1:20:23 Your messaging will also depend on how long you have been doing your service.1:28:48 If you have a non-profit business, how can you slide high in ticket coaching somewhere where you can make money? About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey and Jenny interview Megan McCaleb, Daria Tavana and Jen Oknin. These woman entrepreneurs are killing it and are letting you know how they do it. Using their voice and savvy business skills these ladies teach us what do to create success.Do not miss these highlights:0:44 The conversation that Jenny and I lead together is just so beautiful, I want you to really pay attention to the different niches that these women serve their stories.&nbsp;2:10 Super excited to bring them on and share with you a little bit about what changes when you really step into your messaging.&nbsp;4:20 Before I started working with both of you guys in your program, this question would have horrified me.4:30 Explains Green Athlete Gameplan7:03&nbsp; I am an improv coach and award winning comedian and an award winning author&nbsp;11:19 I create results for professional women over 40 who are getting off the pill14:33 It was hard because we know that there are not a lot of people that are specifically plant based17:44 When you're that specific in your energy is there with in that space, that conviction draw is very magnetic19:31 I've been teaching improv in some capacity, it's over a decade. And in all different capacities.26:35 I don't always have to, nail it and nobody cares. Nobody’s watching27:18&nbsp; I tell my coach friends this all the time I tell them, your 80% is better than then the 100% of a lot of other people were trying to do what you're doing.31:28&nbsp; I feel like I have a little bit of an advantage in life is because in improv what I learned in performances that we play with no script there and life, newsflash is unscripted.35:49 You can't fit into somebody else's idea of what success is.40:50&nbsp; I was that person. I didn't want to do this because I didn't have the certification yet.45:30 You guys are creating really big things right now.49:16&nbsp; I am most excited about now this year is really cultivating a community.52:54 I really love what I do.I love creating because I was in a role before where I was creative.57:20 We've had these amazing women chiming in here and, it's seeing you guys being you is&nbsp; making me emotional right now&nbsp;About our Guests: Daria TavanaDaria Tavana is a certified plant-based fitness coach who helps plant-based athletes gain physical and emotional strength through simplified training and nutrition strategies that give them a confident edge.She is the creator of the Green Athlete Game Plan and host of the Plant-Based Athletes Anonymous Podcast, available on Spotify and Apple Podcasts:&nbsp;www.powerbydaria.click/podcastConnect with Daria on Facebook:&nbsp;www.facebook.com/groups/greenathletes Megan McCalebMegan McCaleb is Serious About Comedy. She is a masterful improv trainer, and the creator of Improv Team Culture, with a specialty in coaching executive leadership and their teams to adopt the simple and effective principle of "Yes, And," the core rule derived from performance improvisation. She's an award-winning author of her autobiography, "Not My Plan - Sucking it in Until I had to Push it Out," an award-winning comedian, and a rabid Jeep enthusiast.Jennifer OkninJennifer Oknin, is a holistic health coach and lifestyle strategist, who is passionate about building a community of confident, healthy, strong, sexy women realizing their highest potential using her signature 90-day program, “Fatigued to Fabulous”. She specializes in creating results for professional women getting off “The Pill” or going into “The...

Kinsey helps dial-in the basics to getting you where you want to be with your scalable offer in this second part of the series. You need to know without a doubt where your clients will plateau and be able to navigate them out of there. Once you have worked with your clients one on one and figured out their biggest needs, you can create an offer that works perfectly without you!Do not miss these highlights:03:55 When we think of your scalable offer, it's really something that can grow without you.&nbsp;07:47 Who you wanted to serve and how you wanted to serve them will evolve. But as that evolves, you're also going to learn what people actually need, and what people actually want.&nbsp;08:43 The foundation of your scalable offer is your intellectual property, which is your framework, it's a process that you can rinse and repeat with your clients and customers and they get the same result.&nbsp;10:17 A scalable offer can also be a hybrid program, a sort of element of community and curriculum.&nbsp;11:43 Coaching content and community is a very robust experience, where you get to deliver a very incredible program to your potential client.&nbsp;13:29 It’s the framework that we teach inside of our signature coaching offer, 10k Content Collective.16:11 When you have that Curriculum, and you've defined what that looks like, now you can layer on Coaching.&nbsp;18:08 It's not just about recording videos and slapping some coaching on top, it's about learning your people and how they move through the process.19:29 When you think about the scalable offer, make sure that you are curating the community.20:26 Your community is the place where your ideal client is going to either thrive or not, it makes or breaks your scalable offer.&nbsp;26:14 There is couple of ways to scale your offer if you're a service based entrepreneur. About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode Kinsey teaches the first steps in creating a scalable offer for your clients. How can we have our offers work for us and perhaps work without us? As entrepreneurs you must always take your ideas for a test drive first before passing the torch.Do not miss these highlights:03:32 What is a scalable offer?06:09 If you think that people will always need you in order to get results, you're doing both yourself and your potential clients a huge disservice.07:22 Start to shift and develop systems and processes in your business and in your offers that allow them to grow without you.08:34 The misconceptions about creating a course or&nbsp;a coaching program.09:04 In order to have a viable, scalable offer&nbsp;that not only gets clients results but can grow without you, you have to have tested it first.11:10 Group coaching or a course is way harder to sell than private coaching12:35 Before you think about the&nbsp;structure or the logistics of what a scalable offer looks like, you have to do the work with your people.14:48 Launching or growing a scalable offer is not about having two offers for the same avatar. Your scalable offer will be for a different avatar than your core signature offer which will become potentially your back end offer.&nbsp;18:27 The next offer will be two different avatars, same niche but you're just ascending with them - New set of strategies &amp; principles that they need in order to get them from six to seven figures. About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey helps us understand why less is more when looking for more clients. You need to get rid of the ‘road-blocks’ that are preventing clients from reaching you.&nbsp;Once you simplify your strategies - the clients will come! Do not miss these highlights:02:43 Part of our unique method is showing people that less is more.03:30 The pathway to get you from unknown to in-demand.04:00 Several steps of taking somebody from not even knowing about you, to becoming a client.07:06 Especially if you're in that 100k mark, make sure that you have less steps.08:13&nbsp;Simplify - make sure you have a simple path for clients to reach you.About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

We learn how Kinsey has become a top business coach. It is important to always bring it back to the basics when you feel like you’re missing out on clients. You need to continually broaden your horizons and never stop learning - always mastering your craft.&nbsp;Do not miss these highlights:03:07 There's this huge influx, our industry is saturated with information - A lot of people are going to their online space creating great digital products but haven't been able to create the result they want for themselves.04:57 There are all these people that have their own ideas about what creates success.08:05 To get clients, what you're missing is actually principle based selling, or principle based marketing - If you're always just following tactics or methods, there is no room to optimize or maximize.&nbsp;09:14 You have to become a master at fundamental business skills.&nbsp;10:55 Maintain that attention with marketing based principles.11:49 Focusing on business principles, you're going to get so much more out of what you do.13:03 Understand the principles, master those tactical level strategies, because we have that underlying fundamentals at play.14:58 If you're always using the same tactics and you're hopping from one to the other, it will never create that momentum or worse, you're going to burn out because there's no foundation to build on.&nbsp;About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey teaches us how to manage our overlooked content and make small changes to our delivery that make a huge difference. As business owners we need to narrow down who we are talking to. Make sure you are speaking your truth while being very specific!&nbsp;Do not miss these highlights:03:40 What is “broad messaging”04:43 Why ‘niche-ing’ down is very valuable07:09 You're doing your people that really need you, a disservice by trying to broaden the scope08:16 The idea of vanilla messaging - Lack of conviction and energy in your message10:50 What is it that makes messaging or content confusing12:42 When you're confusing or super vague, you’re going to miss the opportunity to speak to your clients in a way that it connects14:10 You can blend a little bit of your voice and how you talk with the words and language that your ideal client is using About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey explains the necessity of reaching out and diving deeper into your resources. As business owners you must choose a mindset that helps you grow. You need to make opportunities for yourself, not just wait for them to come to you!&nbsp;Do not miss these highlights:03:13 The concept of “Be-Do-Have” - You do not live from the place of external circumstances05:34 The amount of resources you have today are not the determining factor of what's possible for you tomorrow, it's your level of resourcefulness06:19 Resourcefulness is a skill, It's also a choice08:31 Being resourceful is not just about financial resourcefulness, it’s about accessing deeper strength, it's about accessing deeper parts of your brain, energy, and all the things09:34 Trust yourself that you create opportunities - You're so much more capable of what you thought you wereAbout the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.