The Category Queen Show

Wondering how to magnetize your audience in order to get better results and make a bigger impact? In today’s episode, Kinsey talks about what it means to build a magnetic brand. Once you get the concepts of brand building and understanding how to draw people in closer to your products and services, your business will immediately expand. It’s time to get into alignment with YOU and how you want to show up for people. Register for the masterclass: http://www.magneticcoachingbrand.com -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale

In today’s episode, Kinsey sits down with Ayelet Shipley, a High-Performance Mindset Coach. Ayelet shares how her life changed when she attended Russel Brunson’s mastermind while she was in school studying to become a therapist. She shares her lightbulb moment that led her to start her own business instead. If you’re looking to monetize and create a business around your story and your message, this is the episode for you. Join the Masterclass: http://www.magneticcoachingbrand.com -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale

If you feel like you’re doing all the things, struggling to make difficult decisions or just feel like the weight of the world is on your shoulders, this is the episode for you. Kinsey talks about her current personal struggles and how you can learn to be comfortable with the uncomfortable. Learn to look within yourself to find the right answers for you in today’s episode. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale

If you want to be a better coach, this episode is for you. Kinsey talks about her journey to becoming a coach and the things she’s learned along the way. She talks about the best way to grow your coaching skills so that you can serve more people. You’ll walk away from this episode with advice that will save you YEARS of practice and uplevel your coaching practice. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale

If you feel like your content is overlooked or missed by your ideal client, it’s time to take a deeper look at your messaging and your marketing. Speaking to your ideal client at a surface level isn’t going to cut it anymore. In this episode, Kinsey talks about the difference between knowing your ideal client at the surface level and at a deeper level, and how you can create content that speaks to them at that deeper level. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale

We all know you have to create great content in order to grow your business, but it’s a skill that you have to hone and work towards constantly. If you feel like you’re missing the mark with your content (or aren’t sure where to start) this is the episode for you. Kinsey talks about the three mental shifts you need to make in order to create great STELLAR content for your business. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale

-- EPISODE SUMMARY -- Whether you have owned your own business for years, or you’re just starting out, you probably want to grow and expand your business. And the real secret to growing your business is by building momentum and KEEPING it. In this episode, Kinsey details the three pillars that you should be focusing on in order to build massive momentum in your business. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale

-- EPISODE SUMMARY -- If you’ve ever felt envious of those ‘perfect’ morning routines that every powerful person seems to have, this is the episode for you. You don’t have to get up at 4:30 am and run a half marathon in order to have a morning routine that works for you. Morning routines are not a one size fits all. In this episode, Kinsey talks all about how you can craft a morning routine that fits into your life and your schedule. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale

-- EPISODE SUMMARY -- If you’ve ever wondered if you should have a Facebook page or even what to post to it, here’s your answer. Kinsey talks about starting and growing your Facebook page organically before investing in ads. She also shares her tips for creating content for your page without spending tons of time and energy. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale

-- EPISODE SUMMARY -- In this episode, Kinsey sits down with Natalie Lemas, mindset and business coach. If you relate to chasing ‘all the things’ but still have a void as it relates to really stepping into happiness, you’ve got to tune in. Natalie shares her personal success story, her ultimate low points, and how she was able to turn a very dark time into worthiness and wealth. This episode is truly just a couple of ambitious moms, talking about their biggest dreams, but being real with what it actually takes to get there. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Learn More About Working with Me: http://www.kinseymachos.com/scale -- WHERE TO FIND NATALIE -- Website: www.natalielemas.com/thejourney Podcast: https://www.listennotes.com/podcasts/worthy-to-wealthy-podcast-natalie-lemas-RwVPrHLUXZB/#:~:text=ABOUT%20THIS%20PODCAST,and%20feel%20good%20doing%20it Instagram: https://www.instagram.com/natalie_lemas/ Facebook: https://www.facebook.com/NatalieLHernandez YouTube: https://www.youtube.com/channel/UCBY_CqzXqcc2bLeU317ox6g

-- EPISODE SUMMARY -- In today’s episode, Kinsey goes into part two of the only lead generation strategy you need in your business RIGHT NOW. In the last episode, Kinsey talked about why this strategy works so well, and in this episode, she details how you can actually implement this strategy. You’ll walk away with six actionable steps that you can use to start utilizing this strategy today. Listen to Part One: http://launchitgirlpodcast.com/podcast/23/ -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Take the FREE 3 Day Content Creation Challenge: http://www.kinseymachos.com/30daysofcontent Learn More About Working with Me: http://www.kinseymachos.com/scale

-- EPISODE SUMMARY -- If you are searching for ways to grow your audience, get more leads and sign more clients, this episode is perfect for you! Kinsey talks about the ONLY lead generation strategy you need RIGHT NOW, and how you can get started today. Connect with people and find more leads with this super easy, funnel-free, easy-to-implement lead strategy! -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com Take the FREE 3 Day Content Creation Challenge: http://www.kinseymachos.com/30daysofcontent Learn More About Working with Me: http://www.kinseymachos.com/scale

In today’s episode, Kinsey dives into her three secrets for growing your business when you're strapped for time #momlife. If you are someone looking to build your business while working a corporate job, or a stay-at-home parent who’s juggling all the things, this is the episode for you. Find out what you need to be focusing on in order to scale faster and gain momentum! Learn more about working with Kinsey Machos: http://www.kinseymachos.com/scale

In this episode, Kinsey goes behind the scenes of her life as a mom. At just 22 years old, Kinsey became a wife, a mom and launched her career. Going through those big milestones all at once (and stepping into new identities as a woman) can teach you some serious life lessons. Learn from Kinsey’s experience as she shares the three things she learned from this phase of her life and how you can apply it in your business today.

In today’s episode, Kinsey is sitting down with fitness coach Marissa Staley, to talk about life, fitness, business, and more. Hear about her story of discovering a love for fitness, growing a family, and following her true passion for being a fitness coach. She talks about her ‘launch it, girl!’ moment, and how she’s pivoted and persevered through a worldwide pandemic. Join Marissa's Facebook Group HERE

Have you ever felt like someone’s going to “figure you out”? These classic feelings of imposter syndrome will always creep up on our lives -- at every level of business. But most people let it totally stall them. Learn the secrets to overcoming imposter syndrome so you can maximize your business results and effectively move through feelings that are sabotaging your success.

As an entrepreneur, you have to create assets in order to scale your business. Kinsey talks about your number one asset in your business - YOU! You are the reason people invest money and purchase your products and services. But since that’s too obvious, she dives into HOW you can create additional assets that build awareness around you and your business which she calls ‘Store Front’ assets. These are absolutely CRITICAL in order to amplify the first impression with your prospects and quickly grow your audience.

If you feel like you are ALWAYS creating content for your business, and are losing inspiration for WHAT to say, this episode is for you! Kinsey dives into her step-by-step process for simplifying the content creation cycle, week after week. Follow this content roadmap and never fall short on content again! Download the Roadmap HERE Transcription Apps: Temi & Trint Create Gorgeous Quote Cards: Word Swag Previous Podcast Episodes About Becoming the Expert: Episode 9: The Secret to Building Credibility with Your Audience Episode 4: Attraction Marketing: What You Really Need to Know Episode 1: The Difference Between an Expert and an Amateur

If you’ve been taught that the ‘fortune is in the follow-up’, it’s time to make a total shift in the way you perceive your prospects and leads. Kinsey talks about where this idea comes from and what you should ACTUALLY be doing in your day to day to increase sales in your business. It’s time to move into new ways of operating and shed the old ways of selling.

In this episode, Kinsey sits down with Kri Gentile, a brand designer, strategist, and consultant, to discuss the importance of brand visuals and to bust the misconception that building a brand means building a logo. Whether you’re just getting started or find yourself more seasoned, understanding how to build brand awareness is critical to getting known, seen and heard online. Kri also shares her own journey as an entrepreneur and how she was able to transition from full-time corporate to a full-time business owner.

Building an online business can actually be SUPER simple. But if you’re like most multi-passionate entrepreneurs, it can get a little muddy trying to figure out what to offer and how many offers to have in your product suite. So if you’re struggling to scale, Kinsey wants to encourage you to scale very simply using her method of a ‘Showcase Offer’.

Have you ever felt paralyzed by perfectionism? In this episode, we chat with Success Coach Brandee El-Attar, a fellow mom, business owner and client, who specializes in family transformation. Her twenty years of experience definitely shines in this episode as she talks about parenting with purpose and overcoming perfectionism in both the home life and in business. We dive into the feelings she experienced when gearing up to take her expertise online and launching her very first program. You can join Brandee’s community full of awesome mamas here: https://www.facebook.com/groups/201208224418640/ and experience all of her incredible wisdom over at https://brandeelandblossoms.com/

If you are trying to decide which social media platforms to utilize for your business, tune in! Good news for you -- you don’t have to be on all the platforms and doing all the things. Kinsey talks all about the questions you need to ask yourself in order to determine which social media networks are the right ones for you. Join the challenge: www.kinseymachos.com/audience

In this episode, Kinsey talks all about moving through periods of “stuck-ness”. If you feel like you are in a creative rut, this episode is for you. In addition to Kinsey’s four hacks for getting un-stuck, she also talks about how to make sure your mindset is in the right place first. Get back into the rhythm of your business today! Join the challenge: www.kinseymachos.com/audience

If you want to grow a loyal and raving audience, this is the episode for you. Kinsey talks all about how you can build an audience that knows, LOVES and trusts you so that you can move them closer to actually buying your products and services. Learn about all the different ways you can become a change agent for your audience and start being seen as an influencer. Join the Audience Curator challenge at http://www.kinseymachos.com/audience

If you’re looking to build credibility and influence with your audience, this is the episode for you. Kinsey talks about the journey from the first stage of not knowing who you are, building the know, like & trust factor, to the final stage of selling your products and services to your audience. If you want people to be excited about giving you their money, it’s time to get serious about your content strategy!Download the free guide HERE.

Video marketing has exploded in growth over the past few years. Kinsey started using live videos as part of her strategy back in 2014, and it has made an enormous impact on her business. Hear about how she pushed through public speaking anxiety and went on to create amazing live videos that have propelled her business to where it is today. You’ll also learn the best types of video to start using, and which one you should start with first.

If you feel like there’s never enough time in the day to work in your business, this is the episode for you! No matter what season you’re in, Kinsey covers business growth hacks and time management tips so you can get clearer on the things you should be spending time on to get BIGGER results in your business. Whether you’re working a full-time job, wrangling your kids all day or have an infinite amount of time to spend in your business, Kinsey has a prioritization system that you can start implementing TODAY.

If you want to get known in your industry and become the expert in your niche, this episode is you. Kinsey talks about building connections and getting seen online, especially during the beginning phases of your business. Learn about all the steps you need to take in order to become the person people think of when they think of your niche.

If you look at your dream life and think, “I need to do xyz, and then I will reach my goals,” it’s time to do things differently. The gap between you and your dream life doesn’t actually exist! Stop reaching for the perfect strategies and actually start working on your business. In this episode, Kinsey talks all about the concept of “Be, Do, Have” and how it can change your business and change your life.

Attraction Marketing is a term that gets tossed around a lot in the marketing world. There’s a lot of misconceptions about what it actually is and how to implement it correctly, but if done well, it can be a primary audience growth and business builder for you and your brand. It’s been one of the most effective strategies that Kinsey has used to attract new clients month over month which is why she breaks down the concept for you in a very tangible way so that you can start implementing it today.

The quickest way to build a business is by building an irresistible brand. In this episode, Kinsey goes into detail about the difference between a brand and a business and how creating a business gets so much easier when you have a BRAND to build on. Learn how to recognize the difference between the two, identify what your brand is, and how you can create “on-brand” content that builds the know, like and trust with your audience.

Despite a worldwide pandemic, Kinsey is celebrating her best months as a business owner yet. In this episode, Kinsey delves into how she was able to lean into her business and her audience, and really work at it, despite the external circumstances of a COVID-19. Hear her three biggest takeaways from the experience and learn how you, too, can apply them to your business regardless of the season you’re in as an entrepreneur.

If you suffer from imposter syndrome, this episode is for you! You don’t have to know everything or have everything perfectly done to launch a business, create a program or share your expertise. Kinsey talks about the difference between an expert and an amateur, and how you can move past your feelings of imposter syndrome and step into the expert you are destined to be.

Meet Kinsey Machos. She's a corporate-ladder climber turned successful business coach and marketing strategist. Learn how she transitioned her life from a corporate grind to her dream life.