The Category Queen Show

Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your best-match audience for your unique brilliance. In this discussion, I offer three questions to ask yourself so you can narrow in on someone who is ready and eager to invest in the solution you have to offer them. Key HighlightsHow to tailor your messaging and marketing to serve different parts of the awareness journey. How to market to a higher caliber client without changing anything about your offer. The key to using your unique expertise to demonstrate why your solution is the ideal fit for your clients.Website | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryDo not miss these highlights: 02:31 In your season of rest, recovery, and reflection, give yourself permission to be there. 02:45 Knowing when it is time to sprint or when to start to pick up the pace in your stride or your jog. 03:15 Build a high-revenue, high-impact, profitable coaching business, without burning yourself out. 03:51 When it comes to your paid programs and services, make sure that you are targeting somebody who has the extra funds to invest in you and in themselves. 04:19 It's also about people who are ready and willing to do the work they need to do to get the result that you can help them get. 04:42 These are really important to consider when you are narrowing in on the premium version of your client and putting your time, your energy, and your resources into it. 05:02 There are three questions that I want you to ask yourself in order to really think about who your premium client is.05:35 To help you accelerate your results by zoning in on where the opportunity is.  06:13 First question is how far along in their own journey my client needs to be in order for them to be a good fit for my offer. 06:45 What we want to do is really understand where our clients are, and where ideally we want them to be in their transformative journey with us.  08:00 I want you to ask yourself, where is my best brilliant utilized? 08:29 When you're marketing and selling your offer as a coach, you will serve differently. 09:23 Helping them to get to that next level, versus somebody that has just had the awareness.  10:08 Second question that you can ask yourself is, what are they already investing in order to solve the problem that you can help them solve?10:52 Recognize the difference between those willing to put in the work and those just expressing a desire for results.11:22 It's super exhausting to work with people blaming you as the coach for their lack of results. 11:35 It gives you clarity and it gives you lots of angles to draw from, in order to really think about that type of person...

Your relationship with money impacts how you market your coaching offers.&nbsp;It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own money objections), the type of people you attract online, and so much more!If you’re trying to get clients online, there’s one fundamental element you will need to finetune (which is most often overlooked) in order to amplify your reach and it’s your money mindset.&nbsp;In this podcast episode, I help you understand why your money mindset is one of the most influential components of your online marketing and how it impacts whether or not people will buy from you.&nbsp;This conversation will help you connect the dots, bring awareness to things you probably never saw before, and encourage you to let go of baggage that’s preventing you from stepping into your power.&nbsp;Key HighlightsUnderstand the psychology behind how changing your beliefs about money can make your offerings more appealing and irresistible to potential clients.Discover practical steps and strategies to shift your beliefs around money and harness their transformative power in your entrepreneurial journey.A peek behind the scenes at some recent events shaped my thoughts and changed my perspective on the simplicity of making money.&nbsp;Tune into this week’s podcast episode!Website | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryDo not miss these highlights:03:55 Takeaways from the first in-person live event.08:05 It can feel messy when you intertwine entrepreneurship and your personal life.09:30 Ninety-nine percent (99%) of the time, it’s never actually about the money.10:20 When it comes to getting more people to buy what you have, you as the business owner have to change the way you buy.&nbsp;10:42 What is your relationship with money? Identify your money story.&nbsp;16:30 There is a spectrum of money stories, and your responsibility is to understand yours.&nbsp;19:10 You cannot grow a business without spending money and taking some risk in.21:35 If you don’t invest in your business, don’t expect other people to invest in you.22:35 The gap that separates people are the people that don’t invest in themselves.24:17 You have to start understanding the journey of your money story. Is the drama of your money mindset driving your business decisions?About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.&nbsp;<a...

Have you ever looked back on your life and compared the current version of your life with your old one and wondered if your “old self” would even recognize who you are today?&nbsp;Sometimes, we can indirectly create these “reinvention” seasons where you personally or professionally grow so much, that the contrast between then and now is starkly different.&nbsp;The definition of reinvention is “the action or process through which something is changed so much that it appears to be entirely new” and by intentionally curating this process in your life and your business, you can hack your results and achieve impossible goals.&nbsp;I’ve recently been undergoing a massive reinvention season, purely by intention, and learning how to achieve an impossible goal in just 90 days.&nbsp;I share my learnings, the step-by-step process, and what you can do if you also desire to dream bigger and bring those dreams to life faster.Key HighlightsDiscover the core elements of significant growth transformation (in shorter periods of time) so you don’t ever feel “stuck” again.&nbsp;Learn how you can gain complete control of your results by shifting how you think (and not what you do).&nbsp;The book I read that changed my entire perspective on business growth and how I’ve been using it to shift into a brand new season of business and life.&nbsp;Website | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryDo not miss these highlights:&nbsp;00:58 Explore a season of reinvention—what it entails, its true essence, and how to leverage it for your exponential growth.&nbsp;05:57 Discover your newfound understanding of who you are, your purpose, the direction of your priorities, and the clarity of your focus.08:08 The definition of reinvention is potent, stating that it is the action or process by which something undergoes such significant change that it appears entirely new.&nbsp;10:40 You literally won't be able to carry over what you're currently doing into the next season because you no longer have the capacity for it.11:28 The book "10x Is Easier than 2x" was co-authored by Dan Sullivan and Dr. Benjamin Hardy.12:10 It's crucial to grasp that your results stem from your perception of yourself, aligning with the notion that your thoughts shape your reality.&nbsp;14:05 Have a new awareness and more of an intentional process for you to go through this on your own to activate a reinvention season.&nbsp;15:07 Embarking on your reinvention and preparing for it entails letting go of a lot of things and training your brain to think differently.17:53 Relying on your pathways and your people, identify the individuals who will assist you in reaching your goals, and explore the pathways that may lead you there, some of which you might not have considered yet.21:00 For you, reinvention involves observing a shift in the things you offer, your product suite, and the direction you're heading.22:40 Embrace the challenge of becoming more of who you were meant to be and liberate yourself from the things that hold you back.&nbsp;25:04 Contemplate and take action on this reinvention, making

Being the face of your business as a personal brand and CEO also means showing up online and in your company when you’re struggling in your personal life — this can be one of the most challenging aspects of an online business owner.&nbsp;You should not have to pretend to be someone you’re not if you’re in this season. However, you can follow through on your professional responsibilities without sacrificing your mental or emotional well-being.&nbsp;Whether it’s now or later (or again), we will inevitably experience seasons where it all feels too hard to carry: the business responsibilities, personal commitments, and the nuances of life’s trials and tribulations.&nbsp;In this episode, I talk about what that might look like for you, how to protect your well-being while balancing entrepreneurship, and some things to consider when wondering what to do next.&nbsp;This podcast episode is a guide to resilience and staying true to yourself, even when life gets tough. So, if you're ready to tackle these challenges head-on, give it a listen!Key HighlightsHow to find the courage and inspiration to keep moving forward while staying true to your beliefs and values.Why it’s important to give yourself the space to fully process your emotions rather than ignoring them or resisting them.&nbsp;How life’s difficulties can&nbsp;What it looks like to use your trials and tribulations to go deeper with your message and connect with your audience more authentically.&nbsp;What to share online and what not to share to keep things personal and private.&nbsp;Website | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryDo not miss these highlights:&nbsp;02:30 How to present yourself online and or in your business when your life feels challenging or burdensome.04:42 There is no doubt that our life and business are closely intertwined, which can have a significant impact on building a business that we love.06:45 Here are some thoughts to contemplate, providing you with the courage or inspiration needed to grant yourself permission to continue moving forward in a way that aligns with your truth.07:48 It is absolutely important to acknowledge your feelings and recognize that whatever you're going through is something you must genuinely honor and allow yourself the space to fully process those emotions.09:38 On the flip side of this, it's about truly recognizing the responsibility you hold as a business owner.10:33 It's a combination of both; you can experience sadness and pain, and still fulfill your role as a business owner.12:05 Certain factors will affect your voice and may even make it seem challenging to think about finding the right words.&nbsp;14:30 Another common component of this is worrying about what other people will think.16:35 This is the opportunity to delve deeper into your message and connect more profoundly with the audience that best suits you and your personal brand.&nbsp;17:36 We need to exercise caution and avoid sharing things when we're still deeply immersed in the situation.19:25 Empowering yourself to take action, lead, and amplify your voice to advocate...

Preparing for a new year takes time and space, especially if you want to make sure your primary focus areas and goals are in alignment with the vision you have for your business and your life.&nbsp;However, heading into a new year as a business owner isn’t just about setting new revenue targets and updating your vision board. It’s a combination of checking in with yourself, getting quiet, and asking yourself the right questions to activate renewed clarity and confidence.&nbsp;In this episode, you’ll learn how to properly prepare for the new year and discover why it’s important to give yourself plenty of runway leading up to the transition so you can walk into the new year with clarity, intention, and focus.&nbsp;Key HighlightsHow to identify your biggest “needle movers” in your business and where all of your time and energy should go in order to amplify your results from the year prior.&nbsp;The process you can use to achieve greater clarity, calm, and a sense of inner peace, especially if you feel like you’re constantly moving from one thing to the next.&nbsp;The step-by-step framework for developing your exact blueprint for success with specific targets and roadmaps.&nbsp;Past Episode:Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality &amp; Your Future DesiresWebsite | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryDo not miss these highlights:&nbsp;04:05 Commencing the planning process for the upcoming three years, which include 2024, 2025, and 2026.05:30 Achieve greater clarity and inner peace and ensure you are fully prepared to start the new year with a well-defined framework for the upcoming&nbsp;2024.&nbsp;06:40 Consider that time holds significant importance for visionaries, entrepreneurs, and problem solvers, even though it may seem counterintuitive to those who tend to be overachievers.&nbsp;&nbsp;10:02 Consider a planning process in quarterly increments, balancing the act of forward-thinking with a narrowed focus on the present moment.&nbsp;12:45 The strategy for this conversation involves more discussions on how to bridge the gap from the current moment to the end of 2024, encompassing the planning for today and the future.13:30 One of the actions you can take is to harness your present energy to grant yourself permission to express both your desires and your dislikes.&nbsp;15:40 Generating new outcomes, shaped by the choices you make and the behaviors you adopt in that context, will necessitate a transformation in yourself.18:00 The second element is for you to consider that your thoughts and feelings are what shape the outcomes you achieve.20:40 Characteristics and traits can manifest as both external and internal qualities, and there's also the version of yourself that you truly aspire to embody in practice.&nbsp;22:33 Establish a revenue target and then refine and adjust it further, considering what you aim to earn by the year's end.26:25 Results Mapping out the results regarding the...

Do you feel like the results in your business are coming too slowly? Do you feel like your truest desires are all of a sudden so far out of reach?&nbsp;Whether you’re in a creative rut, feeling completely uninspired, or losing faith in your business altogether, this conversation will breathe new levels of inspiration into your heart and give you extra layers of clarity to transform your mind.&nbsp;Collapse time and accelerate your results with the tactics given in this episode that you’ll be able to implement right away.&nbsp;Key HighlightsThe power your environment has on your current and future identity.Questions to ask yourself when developing clarity in your business and life.&nbsp;How to reverse-engineer your results to bulletproof your success plan.&nbsp;How I’m able to access all the best answers every time I’m feeling “stuck”.&nbsp;Website | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryDo not miss these highlights:&nbsp;03:50 Today, we will discuss the concept of bridging the gap between your present circumstances and your future aspirations.&nbsp;05:10 Concrete methods to expedite the process of narrowing that gap and to begin embracing your dreams sooner rather than later, and to move closer to them instead of drifting away.05:30 The first way to bridge the gap, which may seem quite obvious but is often underestimated, is gaining clarity.&nbsp;07:10 The morning formula exercise.&nbsp;08:10 Write it down and create visual reminders of your future desires by journaling about them, rather than just keeping them in your mind.&nbsp;09:10 You can also utilize a vision board and update it either annually or more frequently.&nbsp;11:23 The second way to bridge the gap between where you are now and those future desires involves proximity.&nbsp;16:55 The third way is to ensure that you make decisions based on your future state rather than your current circumstances, and this can be one of the most challenging aspects.&nbsp;&nbsp;22:20 Another beneficial practice in this context is meditation, specifically engaging in visualizations of your future self.&nbsp;&nbsp;26:15 The final aspect to seriously contemplate when considering bridging that gap is results mapping.&nbsp;29:37 It involves giving yourself the opportunity to see how you can begin assembling all the pieces, similar to walking through your three-year plan.&nbsp;31:20 Results mapping involves reverse engineering your desires, and gaining an understanding of the larger components required to reach your goals.&nbsp;37:45 You should embrace all four of these methods to bridge the gap toward achieving your dreams, rather than selecting just one or the other.About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the...

Is the fear of hiring holding you back from growing to the next level? If so, you’re not alone! Hiring is one of the most significant areas of confusion for female founders and can be overcomplicated and overwhelming.&nbsp;However, don’t take this process lightly. Whether you're waiting until you feel "more ready" or contemplating hiring a friend or family member as a shortcut, this episode delves into the intricacies of hiring your first team member, be it a virtual assistant, an executive assistant, or a contractor employee.Step by step, I guide you through the entire process, from understanding your hourly rate to crafting a clear job description, where to find top talent, how to triage your applicants, and what to include in your hiring process to maximize your time and resources.&nbsp;PLUS! I’ve included a free hiring guide that gives you everything you need to take this information and put it into action, including a job description template, a sample of a skills test we use, and the step-by-step hiring process you can reference any time you need it.Tune in to listen so you can finally overcome the fears and doubts holding you back from getting the support you need to amplify your message and move your mission forward!&nbsp;Key HighlightsTiming is NOT everything. Like parenthood, there's no perfect time to hire; waiting too long could delay your success as a business owner. Discover how to assess if you should hire now versus later.&nbsp;The exact exercise you can walk yourself through to determine what role to hire for and what tasks to delegate first.&nbsp;The complete step-by-step hiring process from creating your job description to triaging applicants to hosting final interviews.&nbsp;Resources MentionedBuy Back Your Time by Dan MartellWebsite | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryDo not miss these highlights:&nbsp;00:43 Today, we will be discussing the process of hiring your first team member, whether that's a virtual assistant, an executive assistant, or a contractor employee. There will be a complementary resource available, as well as a free template for you to access.04:20 The misconceptions and even mistakes made in this regard, so you can learn from them immediately or avoid them altogether. One of these misconceptions is the belief that hiring and building a team are solely expenses.&nbsp;08:55&nbsp;We aim to avoid wasting money, so it's necessary to go through a process to ensure that you have the correct role, the appropriate activities, and effective delegation.&nbsp;12:58&nbsp;You must be willing to go through the process, embrace it, and be open to making mistakes because they are a part of the learning process.&nbsp;&nbsp;&nbsp;17:55&nbsp;The misconception about there being a perfect time to hire is similar to the idea...

As a mom of three and the CEO of a thriving business and team, I’ve had to become more disciplined in how I spend my time, the routines I follow in my business and life, and the habits I adopt.&nbsp;More importantly, my emotional, mental, and physical well-being are becoming more of a priority, and with everything I do, I want to make sure it’s in support of living a peaceful, joyful, and vibrant life.&nbsp;I learned early on that if I am not operating as the best version of myself and can’t find contentment in the present moment, nothing I accomplish in life or business will matter.&nbsp;In this episode, I give you a behind-the-scenes peek into the current routines I follow to support my very full life as a mom, wife, and CEO. I share the habits I’ve been developing (both new and old), the performance hacks I’ve been relying on to enhance creativity and productivity, and how I’ve been managing my time so I can work less and play more.&nbsp;If you’re ready to upgrade your life, you’ll find lots of nuggets for inspiration here!Key HighlightsMy personal journey in health and wellness and how it all started with a distorted view of my body image.&nbsp;How to prioritize all aspects of your health including physical, emotional, mental, and spiritual.&nbsp;Best practices for time management outside of the traditional “time blocking” advice you often hear.&nbsp;The importance of blending both structure and flexibility in your routines to allow for the daily curveballs, but to give you some loving guardrails for focus, growth, and success.How I prioritize the most important relationships in my life above all else.&nbsp;Connect With KinseyWebsite | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryReady to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueenDo not miss these highlights:&nbsp;&nbsp;02:05 Kinsey desires to establish a deeper connection with her audience, making it a sound strategy to consistently infuse that connection into the overall content every time she shares.02:40 One of the core values in her company is that in order to genuinely present your best self, we prioritize self-care, with priority health being the top concern.&nbsp;05:53 As we age, we should prioritize not only our physical health but also our mental and emotional well-being, as these aspects are intricately interconnected.&nbsp;&nbsp;08:15 Another significant aspect involves the hormonal changes occurring in her body when she was in her late 20s, happening even before turning 30.10:30 It wasn't about losing weight anymore, nor was it about counting calories; it was truly about holistic health, aiming not only to look good but also to feel good.11:30 Actions that she took to sustain her business and busy life can also assist others in reevaluating their own routines.13:32 It has been years in the making, continually evolving and

In this interview, Callan shares how she achieved her first 100K/month by streamlining and fine-tuning her signature offer. She speaks to the components of her program that help her clients create results without them relying solely on her.&nbsp;Callan’s success is deeply rooted in her motivation to see her clients thrive, her willingness to do things that feel scary, and her discipline scaling one offer at a time.Key HighlightsHow Callan resisted the urge to expand her niche and stayed hyper-focused on her narrow specialty.&nbsp;The mindset shifts Callan made that contributed to her record-breaking success.&nbsp;The sustainable approach to consistent value and growth for both the business and its clients.&nbsp;You can follow Callan Faulkner on her Instagram @callanfaulkner.Connect With KinseyWebsite | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryReady to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueenBook A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps&nbsp;Past Episode:Episode 65:Overcoming Your Fear of Group Coaching &amp; Scaling Your High-Ticket Offer with Callan FaulknerDo not miss these highlights:&nbsp;03:46 In this episode of our podcast, we have Callan Faulkner as our guest. She shares insights into her career path and journey over the past few years.06:36 The importance of the profitability aspect.07:43 How did Callan streamlined her signature offer into different phases.&nbsp;&nbsp;11:54 Thanks to Kinsey's assistance, Callan’s team successfully transitioned, and now they have a fully recorded Thinkific program. All the videos are well-organized and working well.&nbsp;&nbsp;12:55 A brief summary of what Callan's team does to help and assist their clients.14:38&nbsp;Staying within a niche and understanding that there is more potential within that specific niche has greatly benefited Callan. This serves as a reminder for those who are hesitant on niching down.15:57 Callan has upheld the high-touch, high-service, high-end approach. She incorporated the curriculum and the sniff test, allowing clients to achieve results independently. She introduced these additional components to ensure they receive the support they require.17:43 Callan talked about the mindset from charging $1,000 for 10 sessions, to selling a 10k program. The journey and the things that she considered in making that transition.&nbsp;19:37 She articulated and listed her expectations to her clients within the money-back

Carol Trotter, Health Coach for Peri and Post-menopausal Women, shares her journey as an entrepreneur going from almost “giving up” after being at it for five years to experiencing her first 5-figure month just 18 months later…She was able to achieve these results in part-time hours, with a small following, and one simple system that she was able to rinse &amp; repeat month and month for reliable results.&nbsp;Key Highlights:The importance of a unique niche, an irresistible offer, and messaging that converts.&nbsp;The momentum that Carol gained through the consistency and mastery of one simple marketing machine that reliability creates red-hot leads and clients.&nbsp;The steps she took to move out of overwhelm and frustration and into abundance, joy, and service.&nbsp;You can follow Carol Trotter on her Instagram @caroltrotterperimenopausecoach.Connect With KinseyWebsite | Facebook | Free Community | Instagram[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryReady to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueenBook A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps&nbsp;Do not miss these highlights:&nbsp;01:00 This week has been incredibly remarkable as we commence our very first evergreen launch experience.01:35 There are additional fresh concepts, methods, and effective approaches for implementing strategies in businesses to foster sustainability and long-term success.02:57 Successful marketing campaigns and building reliability require a straightforward system to depend on, and understanding what to prioritize in perfecting that system is the key.05:32 For anything to be effective, whether you're considering reliability, consistency, or revenue, it's not solely about the systems; it's also about ensuring you have a profitable unique niche and an irresistible offer.&nbsp;08:08 The initial step is to ensure that your organic content is converting and attracting new leads and clients. If it isn't, that's where we begin, as we aim to avoid building on an unstable foundation.&nbsp;09:50 Let's listen to or watch this clip featuring Carol Trotter as she shares her story about the strategies she implemented since joining us in Launch Like A Queen.&nbsp;11:30&nbsp;She holds certification as a Holistic Nutritionist with a specialization in women's health and serves as a coach for peri- and postmenopausal individuals.12:17 Carol shares her entrepreneurial journey, which, while a bit messy, is a beautiful one that...

Launch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you will move through “failures” faster and turn a not-so-great result into something magical.&nbsp;Creating 5 &amp; 6-figure launches isn’t about having successful launches 100% of the time; it’s knowing how to pivot, adjust, and optimize.&nbsp;In this episode, you’ll learn how to think differently about your launches, the data to evaluate to become a better decision-maker, and what to do if you aren’t getting the results you want from your launches.&nbsp;&nbsp;Key Highlights:&nbsp;The art of normalizing "failed" launches and viewing them as avenues for growth.&nbsp;How to move through the emotions when things aren’t going your way so you don’t spiral and self-sabotage.&nbsp;Decoding common mistakes made before, during, and after launch that could have avoided the failed launch in the first place.&nbsp;The importance of viewing your live launch system as an evergreen machine that you perfect over time to create reliable leads and clients on demand.&nbsp;Connect With KinseyWebsite | Facebook | Free Community | Instagram[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryReady to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueenBook A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps&nbsp;Do not miss these highlights:&nbsp;01:00 Let's discuss the topic of launching, specifically failure because there's an assumption that when you have successful launches, you never experience unsuccessful ones.04:33 One of the things that can really hinder your success in launching is when you aimlessly put things together, assuming it's easy to sell.&nbsp;05:03 You still need to go through the process of experimentation and exploration to figure out what works because it doesn't happen overnight. That's what I aim to normalize for you.&nbsp;06:40 Many times, you can avoid most of these mistakes by preparing for your launches. However, another crucial factor is inadequate planning.&nbsp;08:03 When considering that date, you should also take into account the promotional campaigns needed to effectively fill your conversion event.&nbsp;10:40 If your target and goal don't align, then you're not realistically considering the project and the hard work behind it.&nbsp;11:50 Let's discuss what to do when you find yourself in a situation where your launch is not performing well.&nbsp;13:00 In the launch process,

When you know how to create leverage in your coaching programs you’ll be able to serve more clients, amplify your impact, and multiply your monthly earnings without adding to your workload or burning yourself to the ground.&nbsp;This is the secret weapon of successful coaches who manage to grow to multiple six figures while delivering impeccable value to their clients.&nbsp;Tune into this episode to learn how you can get out of the time-for-money cycle and optimize your offers and maximize your impact.&nbsp;Key Highlights:The phases of leverage for every season of growth and what to do first (and what to do last).&nbsp;The mistakes to avoid that many coaches are making when trying to scale their coaching offers.&nbsp;The importance of value-driven frameworks that will get your clients better results (faster).&nbsp;How your team plays into optimization and when it’s time to consider delegating.Past Episodes:Episode 111: How To Scale Your Signature Offer (without sacrificing your client’s Results)&nbsp;Episode 119: The Evolution of Your Signature ProgramConnect With KinseyWebsite | Facebook | Free Community | Instagram[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryReady to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueenBook A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextstepsDo not miss these highlights:&nbsp;01:34 Today's topic is about Leverage in relation to your business and where you can find more points in your current delivery so that you can grow faster without burning out.&nbsp;03:25 Let's explore where you can increase leverage and identify the strategies to enhance your coaching services.&nbsp;05:25 Within our program, Launch Like A Queen, we conduct a comprehensive assessment of your business's current status and its stage of development.05:50 There are three key methods to enhance leverage in your current coaching offering. The first method involves refining and streamlining your processes.06:43 The initial approach involves optimizing your processes, eliminating the need to reinvent the wheel for repetitive tasks, and saving valuable time, effort, and resources.&nbsp;08:15 It's essential to give yourself the time and space to recognize the potential for streamlining &nbsp;08:30 One of the...

Creating an irresistible signature program is a journey of refinement, experimentation, and evolution. If you want to build global awareness around a signature program that has the ability to create an effortless flow of top-tier clients coming in, it’s time to remove all the distractions.&nbsp;Most people get too distracted before they ever reach the level of mastery and will find themselves underearning and overworking.&nbsp;Tune into this episode to discover the phases of creating a sold-out signature program so you know what to focus on to accelerate your results and how to equip yourself for the next season of growthKey Highlights:How to turn your one-on-one coaching into a one-to-many offer.The evolution of your expertise and how to develop intellectual property so your clients aren't relying solely on you to get results.What to focus on next in order to get better results for yourself and for your clients.The purpose of a signature program and why it's so important to build your ecosystem around your best-seller.What to do if you have more than one offer so you aren’t confusing your audience.&nbsp;Connect With KinseyWebsite | Facebook | Free Community | Instagram[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryReady to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueenBook A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextstepsDo not miss these highlights:&nbsp;00:58 Our individual entrepreneurial journeys can be seen as beautiful and ever-evolving creative processes.01:53 Let's delve into your distinctive program and examine the creative path it entails.&nbsp;02:37 As you expand your range of offerings, you'll find that it demands additional resources.&nbsp;03:40 When you introduce a new offering to the market, it typically takes a substantial 12 to 18 months to refine the marketing and selling aspects effectively.&nbsp;04:27 You could have more than one signature offer as you grow and as you have the resources.&nbsp;06:00 It's essential to reserve time for your personal life; maintaining a balance is crucial.&nbsp;08:32 A streamlined business model that can scale with you while granting you personal freedom is the ideal scenario.&nbsp;09:20 Our aspiration is for your business to serve you optimally while also meeting the needs of your clients effectively.&nbsp;10:28 The inception of a signature program often originates from your belief that you can genuinely assist others with your expertise.&nbsp;12:18 During the initial phase of...

In this episode, I dive deep into the dynamics of the most common coaching program structures, specifically focusing on Cohort-based versus Evergreen models. If you're a coach, an educator, or a practitioner considering an online program to scale your expertise, this episode is packed with insights that will teach you how to think and not just what to do. More importantly, you’ll learn how to move away from “same-same” solutions and start making strategic decisions that align with your vision and your audience.&nbsp;Tune in to discover how you can structure your coaching program to provide bigger, better, and faster results for your clients.Key Highlights:The difference between cohort-based and evergreen coaching programs and the common misconceptions around both.The advantages and disadvantages of each model and what to consider when scaling your offerings to multiple six figures.The questions to ask yourself when considering how to design your coaching program so you can design a business that's perfect for your unique niche, your specific lifestyle, and the vision you have for the business.&nbsp;Past Episodes:Episode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)&nbsp;Connect With KinseyWebsite | Facebook | Free Community | InstagramFREE LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovateFREE Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryReady to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueenBook A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextstepsDo not miss these highlights:&nbsp;03:00 Introduction to the two prevailing models in coaching: Cohort-based and Evergreen.04:10 A comprehensive education on what these models mean for your coaching structure and enrollment strategy.05:30 Tips on how you can blend different concepts and methods within these models to optimize client results.06:23 How Cohort-based coaching aligns with traditional educational structures.08:23 What it means to operate an Evergreen coaching program where clients can enroll at any time.09:55 Basic advantages and disadvantages of Cohort and Evergreen models.11:50 A nuanced look at how Cohort and Evergreen models could serve your specific objectives.16:20 The importance of a selling mindset, regardless of the model you choose.17:00 Why there's no 'easy' path—each model comes with its unique challenges and...

Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way.Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns.&nbsp;However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your best-match clients to purchase sooner rather than later.Discover the fundamentals of urgency so you can apply short-term and long-term strategies to increase your monthly enrollments and grow your business.&nbsp;Key Highlights:The two types of urgency and how to use it to move people from "not interested right now" to "ready to buy"How to prioritize your marketing efforts to align with the different types of urgency.The percentage of buyers versus non-buyers in your market and what to consider when layering in different marketing campaigns to increase overall desire for your offers.The power of branding and awareness in the industry and how this plays into consumer purchasing behavior.&nbsp;Connect With KinseyWebsite | Facebook | Free Community | Instagram[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryReady to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueenBook A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextstepsDo not miss these highlights:&nbsp;03:47 I just got the book of Stephen Covey's work, The Seven Habits of Highly Effective Families.&nbsp;&nbsp;&nbsp;04:12&nbsp;My husband and I literally felt like we had this crazy whiplash because it was like everything hit us at once.05:21 My family has entered a whole new dimension of busy, and I don't love the word busy.06:31 Thankfully, my husband and I both have flexible schedules, which is why we do what we do so that we can have it all right and be present for our kids.&nbsp;&nbsp;07:16 Even though I’m feeling a little overwhelmed, there is so much more happiness and joy just illuminating my physical body.&nbsp;&nbsp;08:03 The change is unknown, especially to my kids. They're not able to articulate some of these changes and I can see exactly what's happening.&nbsp;08:33 I'm now readjusting and recalibrating our work schedule in my calendar for the fall season and heading into one of my favorite times of the year because personally, I love fall.09:28 All that to say, I want to talk to you about urgency because this is coming up a...

If you desire to bring more wealth and abundance into your life, this episode will help you unlock your next level of success in such an expansive way.&nbsp;Dr. Stephanie Wigner is a multiple seven-figure entrepreneur, host of “The Wealthy Practitioner” podcast, and a woman who embodies what it looks like to live an abundant, fulfilling life.&nbsp;Stephanie shares her journey as she goes from a challenging upbringing to building a thriving empire and gives practical strategies for creating more wealth and abundance in your life.&nbsp;There were many golden nuggets dropped during this interview, but here’s a sneak peek of our favorite highlights:&nbsp;How to identify old programming that’s likely sabotaging your success (without even knowing it). If you’ve ever felt that one decision could make or break your life, this will reshape your perspective.&nbsp;Where to prioritize your time, focus, and energy to accelerate your wealth journey (even if you came from nothing). Stephanie shares her philosophy on having multiple income streams and gives you a new perspective.&nbsp;Why it’s essential to be an expander of your own life; stop waiting for other people or things to change.&nbsp;&nbsp;How to turn resistance into your most valuable teacher and unleash a wealth of opportunities,&nbsp;It's time to tap into your true potential and live life on your own terms.About the GuestDr. Stephanie Wigner is a multi-passionate entrepreneur with a passion for not only building a business she loves but living a life she loves, too. She's a speaker, a chiropractor, a business coach, and a multiple seven-figure entrepreneur. She's committed to helping women build legacies without sacrificing those that they're building it for.Website: www.stephaniewigner.comInstagram: @thewealthypractitionerPodcast: The Wealthy PractitionerPast Episode&nbsp;Episode 86: Wealthy Identity Expansion&nbsp;Do not miss these highlights:&nbsp;00:49 I have the most amazing guest with me, Stephanie Wigner.&nbsp;03:07 Stephanie Wigner is a chiropractor by trade. It is her first profession and her first love. Additionally, she is a business coach for other health and wellness practitioners.&nbsp;04:17 Her goal is to get women empowered and take over the world.&nbsp;06:42 Stephanie Wigner shares her story which could be very inspiring for others.&nbsp;07:25&nbsp;Growing up from zero to twelve was not ideal, very unstable, and she was not sure what life was going to look like.&nbsp;08:42 People generally believe that one decision can ruin your life.&nbsp;09:09 She felt so lucky now and absolutely in love with helping people in a natural way.&nbsp;09:23 But life is not how she had envisioned it and anticipated after graduating from chiropractic school in eight years.&nbsp;10:13 She got to do something, and she dove into a bunch of self-help books and gave entrepreneurship a try.&nbsp;11:14&nbsp;She and her husband both grew up in a lower middle class. She said that our mindsets and the way we view money were the ones holding us back.&nbsp;&nbsp;14:25 If we continue to go through life not noticing what our programming is and how that's impacting the thoughts we have, the beliefs we have, and the actions we take, we're going to miss out on a huge opportunity to completely hack our...

Picture this: a coaching approach that's not about cloning other experts in the industry but about crafting a tailored solution to the burning question— how can I amplify my clients’ results without working overtime?&nbsp;Discover what it looks like solve new and different problems and create offers that make your clients’ jaws drop. Tune in for a refreshing take on coaching, igniting creativity, and distinguishing yourself in the industry.&nbsp;Secure your spot in the upcoming live masterclass, INNOVATE: kinseymachos.com/innovatePast Episodes:Episode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)Episode 109: Growing vs. Scaling&nbsp;Do not miss these highlights:&nbsp;02:22 I cannot believe this summer is already over and the kids are going back to school next week at the time of this recording.&nbsp;02:45 I would like to share more. My husband is a traditional military and enlisted in the Air Force.&nbsp;&nbsp;02:58 But then he went full-time into entrepreneurship and started his insurance agency.&nbsp;03:15 He still has some obligations during the summer and the potential of being deployed but it's not as high.&nbsp;03:25 We still get incredible benefits and perks through the military. One of the things that they do once in a while is these family bonds, experiences.&nbsp;04:10 They will be hosting another one, this time for the whole family. It was in a limited capacity but we still had made it in basically.&nbsp;05:04 This is where we're going this weekend, Up to the mountains and we're staying at a legit camp.&nbsp;06:05 One of the things on my list in our next big investment is going to be a lake house.&nbsp;06:37 When I come back from the mountains or by the waters, I have so much more peace and gain so much more clarity.&nbsp;07:45 But now I'm ready, I am ready to grind in the best way and it's gonna be good!&nbsp;08:18 One of my zones of genius is I have a very different way of thinking about group coaching programs and scalable offers.&nbsp;09:45 I want to speak from the lens of what I see traditionally in the industry.&nbsp;10:50 In today's conversation, I will highlight what that looks and feels like, and invite you to think differently about this season of helping more people through a scalable offer.&nbsp;11:53 I find that the more we challenge our clients to think like a CEO, the higher level the problems that they can solve.&nbsp;13:35 Like in a group coaching program, in most cases the reason is valid and fine, but what happens is we lose sight of the idea of the right results.&nbsp;14:58&nbsp;How you structure your programs, the prices, the packaging, and all of that will 100% be infused with your particular desires for your life.&nbsp;&nbsp;16:12 You should always be thinking of getting your clients the best and fastest results. When we think about that, it will be an element of figuring things out as you go.&nbsp;18:30 Groupthink is a common symptom of corporate where everybody starts thinking alike...

Are you really “all in”? We hear this a lot from our audience, but the majority of people who say they’re ALL IN usually demonstrate the behaviors of dabblers. Tune in this week as we talk about the difference between people that are 100% committed to their results and the people that aren’t.&nbsp;Do not miss these highlights:&nbsp;03:47 How can you tell when you are “all in” on something?03:59 What does it mean to go “all in?”&nbsp;04:03 The difference between going “all in” versus hustling your face off.&nbsp;04:22 You have to really be aligned with the belief that you are worthy of success, you have to&nbsp;be aligned with the belief that your success is inevitable.05:07 You should be explicit on your commitment to the destination. Your actions will tell you alot about what you subconsciously think, what's possible for you or not.&nbsp;&nbsp;06:24 How do you know when it's a good time to make that pivot and go “all in?”&nbsp;&nbsp;06:45 You have to make a decision if you are really willing to get what you want or not?07:47 When you go “all in”, there is no looking back.&nbsp;08:26 Take the leap with a faith.08:52 The biggest challenge is if you're sitting on your doubts and letting it drive your&nbsp;behavior.&nbsp;09:22 Figure out the how on the way, and get into the details.10:15 When you fall down and you stand back up and you wipe your little bottom off.11:09 The process is the journey by you taking massive action and you believe you are&nbsp;becoming someone greater than you are today.12:15 There's nothing greater than stepping in your truest potential and really stepping into&nbsp;who you were created to be.About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

The call-to-action is one of the most important pieces of content marketing. If done well, you can use them to activate lurkers, convert leads into clients, and create a loyal, engaged audience. When deciding what types of CTA’s to use, we use the “commitment ladder” concept to create various types of engagement and gauge the readiness of our audience.&nbsp;When you understand this concept and implement it consistently, you will be able to show up as a Thought Leader for your audience and move them into action.&nbsp;In this episode, you will also learn:How to amplify your authority with a powerful CTA strategy.&nbsp;The level of commitment that’s required for different types of CTA’s and why it’s important to understand how big the “ask” is of each.&nbsp;The two primary types of CTA’s to weave into your content to create variety.&nbsp;How to stop overlooking your best potential clients sitting in your audience right now and get them to raise their hand.&nbsp;----------------------------------------- Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in &nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for &nbsp;Launch Like A Queen.&nbsp;Register for Category-of-One for FREE: https://kinseymachos.com/nicheDo not miss these highlights:02:17 When you put something out in your marketing, there is an exchange of value that's occurring04:49 If you’re always going for the close and never offer an opportunity to take a smaller action, You’ll lose attention or will miss the opportunity to provide a smaller level exchange of value05:08 The easiest way to think of a commitment is your Call To Action (CTA)06:32 How we can create a higher engaged community06:54 The two primary different types of call to actions – Engage CTAs and Lead Activator CTAs10:51 Why you should NOT underestimate a “raised hand”14:01 When you think of a CTA and you're wrapping up, that Call To Action needs to be able to STAND on its ownAbout the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we...

In this episode, Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how to navigate your way through unique techniques to get your content shared properly.-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.&nbsp;Register for Category-of-One for FREE: https://kinseymachos.com/nicheDo not miss these highlights:06:13 What is Educational Content, and its examples.08:59 Giving so much value in Education Content will prevent people from hiring you.09:39 Break it down into Why – What – How, this gives you good layers to operate in.11:13 Don't over analyze the value that you bring in your content – Focus on staying in the hierarchy of showing people how to think differently and how to feel differently for them to do differently.12:02 The other thing to consider outside of the layers of Why – What – How.12:36 Initiate that higher level of thinking, build that trust and authority, be an expert that has the solution to a problem.14:50 Create an impact and curiosity by teaching them the mistakes they might be making.16:26 Don't lose sight of the fact that Marketing is the promotion of goods and services.&nbsp;About the HostKinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.&nbsp;She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.&nbsp;As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.&nbsp;https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachosThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe

If you have a signature service or program consistently attracting and enrolling clients, but it means that you or your team are working longer hours to fulfill that demand, this conversation is for you.&nbsp;Don’t create a new offer or limit your monthly income because you can’t meet the current demand. Expand your mindset about what’s possible when you double down on a service or program that is already working (versus diverting your attention).&nbsp;In this episode, I unpack our unique method for scaling signature programs and services and give you specific examples for each so that you can get your visionary juices flowing with new ideas.&nbsp;We talk about how to scale VIP days, one-to-one offers, a done-for-you service, current group programs that aren’t converting, and more!The opportunities are infinite when you have a proven offer and demand to fill it. Maximize that momentum by tuning into this episode!-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.&nbsp;Register for Category-of-One for FREE: https://kinseymachos.com/nicheDo not miss these highlights:&nbsp;01:14 We've been on this journey of talking about growing and scaling.&nbsp;&nbsp;01:36 Not just growing, but creating systems, processes, and methods around your business&nbsp;and your offers to allow you to grow without sacrificing the things that matter most to your life.&nbsp;&nbsp;02:30 This is where our expertise comes in growing and scaling. We are always looking at the&nbsp;offer and the delivery of the offer.&nbsp;04:43 Shifting the business model while looking at the offers and putting things into place that&nbsp;are going to support not just the business growth, but also your lifestyle.&nbsp;05:31 Now let's talk about how to scale from a signature offer perspective.&nbsp;06:47 Focusing today mostly on the operational components, specifically delivery.&nbsp;&nbsp;07:03 This I say where my zone of genius comes in. I am more of a designer and a visionary&nbsp;and I know how to make offers freaking amazing.07:37 There are three components or ways that you can scale an offer out of the standard or&nbsp;traditional thinking.&nbsp;08:47 When you think about your one-to-one offer, sometimes it just means scaling the&nbsp;components of that one-to-one offer without having to launch a brand-new offer.&nbsp;09:52 It's not just about scaling your offers and services. It's aligning with that big-picture&nbsp;vision.10:13 The first thing that we want to look at is the pathway, it’s the journey you take your client&nbsp;from start to...

Whether you think you’re ready for the next level or not, your business is giving you the exact signs you need to determine where your focus should be.&nbsp;I want to empower you to step into the “CEO Role” and observe your business from the 3,000-foot level so you can get out of the weeds and into big-vision energy.&nbsp;Tune in to confidently transition into your next level and grow to new heights.&nbsp;Past Episodes:Episode 109: Growing vs. ScalingEpisode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)Episode 65: Overcoming Your Fear of Group Coaching &amp; Scaling Your High-Ticket Offer with Callan Faulkner-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.&nbsp;Register for Category-of-One for FREE: https://kinseymachos.com/nicheDo not miss these highlights:&nbsp;01:19 Whitespace sounds kind of counterintuitive to what we've taught regarding high&nbsp;productivity.&nbsp;01:36 Your best thoughts are going to come when you are not trying so hard.&nbsp;&nbsp;01:55 There is so much opportunity in optimizing and streamlining. When you think of&nbsp;scalability, it's not necessarily doing more. It's actually doing less but better.&nbsp;02:53 There are at least four signs that will serve as an indicator if you are ready to take your&nbsp;business to the next level.&nbsp;06:18 First sign is if you are able to attract and enroll clients in some sort of rhythm.&nbsp;08:18 If all the fundamentals are in play and you feel confident in yourself to bring clients&nbsp;through the door, that is one sign you're ready to scale.09:14 The second sign is your clients are getting results.&nbsp;10:06 You should 100% prioritize the delivery of your offer. Make sure that it is matching what&nbsp;your people need and that the expectations are aligned and proven.&nbsp;&nbsp;&nbsp;11:04 Part of scaling an offer means streamlining it so that you can put more people through it&nbsp;and still preserve those results and that's what we help you do in Launch Like A Queen.12:42 An infinite part of the business is to have a whole team dedicated to the...

Growing a business and scaling a business are two concepts that are being widely misused and interchanged with one another and it’s leading many coaches and consultants down a path of frustration, confusion, and misaligned strategies. This is why it’s so important to educate yourself as a business owner and learn how to distinguish between the two and how it applies to you and the season of business you’re in.&nbsp;&nbsp;There will come a time in your business when doing more of what you’re already doing will actually keep you stuck and potentially burn you out.&nbsp;On the other hand, if you try to quantum leap and scale your business without the right infrastructure in place, you run the risk of sacrificing your clients’ results and ruining your reputation in the industry.&nbsp;Tune in to this episode to get the tools and knowledge needed to work smarter, not harder.&nbsp;-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.&nbsp;Register for Category-of-One for FREE: https://kinseymachos.com/nicheDo not miss these highlights:&nbsp;00:55 I am coming in to talk about growing versus scaling.&nbsp;01:40 I am so proud and confident in my knowledge, in my experience, and in the tools&nbsp;that we have to serve our clients.&nbsp;02:05 It's important to continue to check in with yourself and making sure that you are only&nbsp;working with your best clients and people that are a good match for you.&nbsp;&nbsp;02:44 It is important to start to adopt the CEO practices and mindset around a true business&nbsp;owner.&nbsp;04:20 It's one thing to know something and to have the knowledge around it. It's another thing&nbsp;to exercise it every day and master it.&nbsp;05:02 Growth and scale are being interchanged with one another, but they're actually very&nbsp;different. Knowing the difference can help you save a lot of pain, confusion, and keep you on&nbsp;that straight and narrow path.05:40 What's cool is as you educate yourself as a business owner, you start to develop that&nbsp;skill06:50 Business growth is defined as expanding a business to generate additional profits.&nbsp;07:18 Scale is defined as the ability to reduce a company's production costs and increase&nbsp;profitability when it produces more of a given product.&nbsp;08:54 In growth, we're increasing input and also increasing output. With scale, the idea here is&nbsp;we're increasing output which means other elements are going down.&nbsp;10:15 Where we find the burnout occurs is when you are in growth mode and you start to&nbsp;hit a...

Bijal Patel, Founder and CEO of LAUNCH, shares the challenges and triumphs she experienced while transitioning from a successful corporate interior designer to a renowned world-class brand strategist for high-level business owners.&nbsp;She shares the importance of running your own race, giving yourself permission to go all in on your next level of success, and breaks down a step-by-step exercise for you to implement right away that will allow you to elevate your personal brand online and magnetize your audience.&nbsp;You’ll find inspiration, encouragement, and an easy-to-follow strategy all rolled into this power-packed conversation.&nbsp;Tune in to take your brand and your business to the next level.&nbsp;About the Guest&nbsp;Bijal, Founder of LAUNCH, is a world-class Business &amp; Brand Strategist who is the go-to expert for established digital business owners who want to scale to their next level of success. Her wizardry shines with dialing in Offers, brand messaging &amp; positioning, plus her proven ability to price programs using her unique Profit Algorithm method. She has won innumerable awards, including the distinguished “Houston Power Woman” award.Website: https://welaunch.design/FB: https://www.facebook.com/bijal.launch/-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for &nbsp;Launch Like A Queen.&nbsp;Register for Category-of-One for FREE: https://kinseymachos.com/nicheDo not miss these highlights:00:46 Guest time episode and with me is Bijal Patel, a brand strategist, CEO, and founder of&nbsp;Launch.&nbsp;&nbsp;01:33 I’ll be sharing again here when I went to my very first mastermind in-person experience.&nbsp;03:40 What we know is that online marketing, the online industry, is shifting. We've been talking&nbsp;a lot now is what to keep an eye for and how we can shift with the industry and the economy.&nbsp;03:53 Bijal Patel shares her own journey because her story is also very powerful and can be&nbsp;very encouraging for other women.&nbsp;04:09 Bijal had done commercial interior design for over 13 years. Like a lot of women, she too&nbsp;wanted to have a thriving motherhood side of her life, and with her husband, family, and an&nbsp;aspirational career at work.&nbsp;08:08 When Bijal had just won a $25 million project major design award, a few months later she&nbsp;was fired from that job.&nbsp;&nbsp;12:02 Bijal remembered thinking she had never wanted to be an entrepreneur, she had no&nbsp;entrepreneurial goals.&nbsp;12:32...

Knowing your “niche” isn’t good enough if you want to rise to the top and be recognized as your industry's Go-To expert.&nbsp;In this episode, we talk about the core elements of a well-defined marketing message. how to articulate what you do in a clear and compelling way, and how to align with ready-to-invest clients.&nbsp;Basically, if your IG bio isn’t selling for you, this episode is for you.-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.&nbsp;Do not miss these highlights:&nbsp;02:12 Welcome to the training.&nbsp;03:32 Why you need to develop the skill as a business owner and as a marketer.&nbsp;06:06 Why is it important to shift marketing and messaging offers towards higher-end clients?&nbsp;12:38 It’s your intellectual property that sets you apart.&nbsp;14:58 Why you need to have a marketing strategy that is aligned to your target market.&nbsp;21:14 Get the most out of Facebook while also building on LinkedIn.&nbsp;23:26 Don’t make these mistakes.&nbsp;29:36 The three different ways to niche down.&nbsp;32:04 Is there an opportunity to get more specific about women in the industry?&nbsp;34:46 The second way to narrow your niche down.&nbsp;40:21 How 10K Content Collective can work with you in a deeper way.&nbsp;44:22 The act of selling is an act of service.50:33 10K Content Collective is the best community ever.&nbsp;53:41 You have to be willing to take the first step.&nbsp;01:00:08 Why you need to align your marketing to the buyer.&nbsp;01:02:55 How to check in with yourself when you’re feeling overwhelmed.&nbsp;About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit...

If you struggle to articulate your expertise in a way that’s unique and different from the rest of the industry, this episode will change everything for you.&nbsp;Discover the highest level of value you can provide to your best-match client, learn a simple method for identifying your unique approach, and how to highlight the tangible and intangible benefits of your solution so you can justify premium prices.&nbsp;-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.&nbsp;Do not miss these highlights:&nbsp;03:43 Today’s Topic: Your Unique Value.&nbsp;09:31 Why you need to think about your marketing as an actual strategy vs. just a tool.&nbsp;15:32 Stop thinking about you and start thinking about your people.&nbsp;18:12 Your unique value is a combination of these four things.&nbsp;23:11 Red ocean vs blue ocean strategy.&nbsp;25:14 The first step is to acknowledge the energy behind you.&nbsp;28:05 What qualifies you to be an expert on this particular topic?.32:45 If you are already making 250k, what would you be doing differently?&nbsp;38:00 Solve the highest level problem you can solve.&nbsp;40:11 Are people going to be willing to invest to solve those problems?.&nbsp;46:00 Discovering your unique approach.&nbsp;52:14 How do you distill a life of your dreams into something that people can understand?&nbsp;55:14 How do you guarantee results?&nbsp;01:01:57 You have to be willing to take a leap of faith to try something new.&nbsp;About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this...

Learn how to identify emerging trends, uncover the biggest opportunities in the market, and access untapped potential within yourself and the industry to amplify your success in the coaching industry. Your most profitable niche is on the other side of this training.&nbsp;-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.&nbsp;Do not miss these highlights:&nbsp;02:15 Welcome to the training - excited to have you here!&nbsp;05:38 How to get to the next level of your business.&nbsp;12:53 Shifting how you think about the results in your business.&nbsp;15:10 Why summer is the perfect season to market and sell.&nbsp;21:46 Setting the stage for the training series.&nbsp;25:14 What are the shifts that are happening in the industry?&nbsp;31:10 The new norm and what it means to serve a premium client.&nbsp;36:29 What would you do with 200K a year?&nbsp;37:26 What it means to serve a higher caliber client.&nbsp;41:48 The buyer's matrix and how to align with your premium clients.&nbsp;45:22 The danger zone of low-ticket offers.&nbsp;51:25 What are the characteristics of a premium client?&nbsp;55:40 Why you can’t help everybody: from Walmart to Whole Foods and even Tesla.&nbsp;58:03 Your circumstances don’t determine your future.&nbsp;01:03:20 Narrowing niches from the audience members.&nbsp;01:06:42 More niche elevation.&nbsp;01:12:24 Biggest takeaways and aha moments of the day.&nbsp;About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this...

If you’re ready to stand out in a crowded industry and become the go-to choice for your best-match clients, this episode will help you develop and refine your niche so you can get in front of the right audience and make more money.&nbsp;Differentiating yourself with unique positioning is more important than it’s ever been before. You’ll hear specific examples of clients we’ve worked with and how we helped them take their so-so positioning and transformed it into a powerful, compelling, and clear message that sets them apart from the noise.&nbsp;This strategy can no longer be ignored! If you need help discovering your “unique niche”, crafting your stand-out message, and driving new demand for your offers, join us for our free 3-day event, Category-of-One: kinseymachos.com/niche-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for &nbsp;Launch Like A Queen.&nbsp;Register for Category-of-One for FREE: https://kinseymachos.com/nicheDo not miss these highlights:&nbsp;01:56 Summer is so short but you will still have that focus time in the grand scheme of things.&nbsp;02:13 Today's topic is one of my favorite topics. It Is niche domination.02:40 You're starting to gain that notoriety of what you're becoming and known for.&nbsp;03:10&nbsp;There’ll be layers showing when you start to dominate a niche that is beyond just&nbsp;getting clients and increasing your revenue.&nbsp;03:48 There's no doubt that some people in order to start to fine-tune their mastery of&nbsp;marketing and selling online, they're going to have a larger input than output.&nbsp;04:15&nbsp;You have to gain the attention of your audience and convert that attention into clients,&nbsp;into revenue, then into profit.&nbsp;&nbsp;05:05&nbsp;The first part of niche domination is first, start to think about what are you exceptionally&nbsp;good at. &nbsp;05:17 In our 10K Content Collective Program, one of the things that we will have you do is go&nbsp;back to your origin.&nbsp;06:36 Developed new skills and tools along the way that can help and be shared with others.&nbsp;07:14 Be with integrity in your offer. Do not skip the component of what initiated your own&nbsp;desire to help others.&nbsp;&nbsp;08:00 As you grow and develop, you're gonna get those feedback loops, and your niche will&nbsp;evolve.&nbsp;08:30 To me it was a beautiful blend of starting to figure out and discover what my zone of&nbsp;genius was in relation to what people wanted from me.&nbsp;&nbsp;09:13 What was the thing that opened you up to realize that you had...

Unlock the full potential of your content by utilizing a powerful system that consistently attracts and engages your best-match clients on repeat. If you don't understand how your content influences the overall journey of your potential clients and how to use different marketing tools to enhance that experience, you’re leaving money on the table.&nbsp;Learn a fresh perspective on your content strategy that will free you from worrying about the algorithm allowing you to focus more on serving your best clients.&nbsp;-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for &nbsp;Launch Like A Queen.&nbsp;https://www.poolsideprofitplan.com/Past Episode:Episode 102: Content That Converts: The 3 Things That Are Working Right NowDo not miss these highlights:&nbsp;01:12&nbsp;We just wrapped up our Poolside Profit Plan Workshop. One of the things that I went&nbsp;deep into is the concept of an Evergreen Content Machine.01:45&nbsp;You need to create and develop mastery around the skill of communicating in a&nbsp;compelling way. Ultimately content is king and thus attention is the commodity.&nbsp;02:42 Communication is being able to capture attention and turn that into something, and too&nbsp;many people are not taking this seriously enough.&nbsp;02:55 What we do is help women become better communicators through their content so they&nbsp;can reach more people and make more money.&nbsp;&nbsp;03:30 I just want to skim the surface here of what we unpacked in the workshop. You can&nbsp;purchase that workshop in the curriculum because it will be very useful for you.&nbsp;03:55 I think it's important to speak about the idea that there's no such thing as passive&nbsp;income.&nbsp;04:25 A true business owner is monitoring results. You're tweaking, you're adjusting, and I&nbsp;think you too is heart-centered.&nbsp;04:55 The difference between passive income versus leveraging.&nbsp;&nbsp;05:10 The effort you're putting in versus what you're getting out of that.&nbsp;&nbsp;06:24 We need to update some things based on some trends that we're seeing.&nbsp;06:51 Leveraging is always finding ways to optimize so that you can get more output out of&nbsp;your input.&nbsp;&nbsp;07:20I like to use the analogy of shopping in a boutique to give you a visual of how people are&nbsp;experiencing you and your content.&nbsp;07:45 The four stages of a client journey experience.&nbsp;08:11&nbsp;When you start seeing it in the...

What happens when you combine a rapidly evolving industry with an economic downturn? A mighty explosion of confusion, overwhelm, and frustration for online business owners.&nbsp;If you’re feeling like you’re having a hard time keeping up with the algorithm, aren’t sure which strategy to leverage to get clients online, and are tired of hearing price objections, this podcast episode is for you.&nbsp;My responsibility as your business mentor is to ensure you’re always up to date with the latest online marketing strategies that are working right now.&nbsp;Tune in to this episode to gain valuable insights and practical advice for leveraging online marketing strategies to attract high-paying clients and achieve long-term success.-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.&nbsp;Past Episode:Episode 100: Why Email Marketing Should Be Your Top Priority over Social Media&nbsp;Do not miss these highlights:&nbsp;00:51 We are gearing up to kick off our Poolside Profit Plan Workshop. &nbsp;&nbsp;&nbsp;01:38 I'm in another round of Andy Priscilla’s 75 Hard Challenge, where you have to work out&nbsp;twice a day with some specific instructions.&nbsp;02:06 It was transformational so I told myself I need to do this at least once a year because it's&nbsp;a good reset.&nbsp;02:45 I think as a high performer, I'm always looking to optimize and improve.&nbsp;03:13 Oftentimes I find myself in my seasonal transitions so I needed that reset.&nbsp;03:37 Now it's summer and we go to bed late but I still have these waves of creativity come&nbsp;through me at night and so I leverage on that.&nbsp;04:04 So much for that life-slash-business update. Now I want to talk about content that&nbsp;converts.&nbsp;04:28 I've been in the general digital space for a long time just from an observer’s perspective. &nbsp;&nbsp;05:14 One of our core programs the 10K Content Collective is focused specifically on building&nbsp;your online presence and converting clients with your organic content.&nbsp;05:32 I'm always paying attention to what's working, what's not working sort of what happening&nbsp;in the overall industry.&nbsp;05:44 While I see even some of the most subtle changes, there isn't necessarily a requirement&nbsp;to respond to everything.&nbsp;06:13 I find that in trying to keep up with the “trends,” what happens is people just end up&nbsp;chasing and that is not what I want for you.&nbsp;06:43 The truth is, there isn't a very large...

Pursuing your passion and growing a profitable business can co-exist, but oftentimes, there are competing priorities within the context of these two concepts. This creates a lot of confusion due to the misconception about what it really means to do both. Discover the connection between feeling good and aligning with your desires while also achieving things you’ve never achieved before.If you want to make money doing what you love, tune into this episode to learn how to strike a balance between following your heart and becoming a responsible high-earning business owner.-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.&nbsp;Do not miss these highlights:&nbsp;01:00 At the time of this recording, we will have fully wrapped up our Poolside Profit Plan,&nbsp;which a lot of what I'm talking about is how to design your schedule through the summer.&nbsp;01:56 I think this topic may activate some feelings within you. Maybe not even positive&nbsp;feelings, and thus negative feelings.&nbsp;02:13 This is coming from a heart of pure service and really knowing that this message will&nbsp;serve you if you're open to hearing it.&nbsp;03:24 It's around this idea of what it means to pursue your passion versus grow a business.04:17 There's a lot of lying in our industry and we have to really break that cycle.&nbsp;05:43 People have this subconscious belief around money that it is bad, and that we shouldn't&nbsp;be in business to make money because it's bad.&nbsp;06:05 We're all humans, we're all egotistical. Walking humans are doing things to fulfill&nbsp;something within ourselves.&nbsp;06:40 This glorious idea of what it means and looks like to pursue your passion, and how that's&nbsp;actually different than growing a profitable, sustainable business.&nbsp;06:54 But oftentimes, when we misconstrue one for the other, this is when we get into&nbsp;problems.&nbsp;07:29 If something doesn't feel good, it means that it's not for us, and that is such a huge lie.&nbsp;07:58 Success is fulfilling something you haven't completed yet or you haven't achieved yet.&nbsp;08:10 But there's a lot of emotional pain and there's a lot of growth within that that happens.09:47 What happens is anytime it gets hard or you're feeling not so good about it, you trick&nbsp;yourselves into believing that it's not for you and need to pivot and change directions.&nbsp;10:05 When you think about pursuing your passion versus growing your business, these things&nbsp;can coexist.&nbsp;10:20 I am doing things that I feel passionate about and still pursuing a profitable business&nbsp;because it is going to allow me to do...

While social media can be a valuable part of your marketing strategy, relying solely on it for business growth can be risky. Prioritizing email marketing allows you to build direct relationships with your audience, maintain control over your messaging, and achieve higher conversion rates, making it a critical component of a highly impactful marketing strategy.&nbsp;In this episode, you’ll learn how to easily integrate email marketing into your overall content plan, how to consistently grow your email list (even if you’re starting from zero), and what to do to reignite your list if you let it go cold.&nbsp;Need an easy-to-use email marketing software? We use ConvertKit! You can use our special affiliate link here: https://convertkit.com/?lmref=THEuxw-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for &nbsp;Launch Like A Queen.&nbsp;Do not miss these highlights:&nbsp;00:51 Email marketing has been top of mind for all of us, and definitely just becoming so much&nbsp;more apparent as the industry is shifting.01:57 This is not to tell you to move off of social media. In fact, social media is still one of our&nbsp;primary tools for business and this is what we teach our clients.&nbsp;02:20 But there's no doubt that the power of change at any moment is in the hands of these&nbsp;social media owners.&nbsp;03:20 At the end of the day, they own the platform and whatever followers you have, you do&nbsp;not own.&nbsp;&nbsp;03:40 So we are going to be rolling out some new curriculum around email marketing.&nbsp;&nbsp;04:12 The power of email marketing. First, you own the list.&nbsp;04:30 The other thing is it's just a different level of communication.04:55 It gives you those layers to draw from when we're talking about our overall strategy for&nbsp;each quarter and our revenue goals.&nbsp;&nbsp;05:15 You have these levers to pull in order to make sure that people see you.&nbsp;05:30 You have to have an email list, it's a non-negotiable.&nbsp;05:44 Allow yourself to spend forty to fifty dollars a month on an email marketing platform.&nbsp;06:05 A lot of people assume that because it's coaching, they don't have to put money into it.&nbsp;06:32 I think the other thing that people make mistakes with is believing that their email list is&nbsp;too small to do anything with it.06:48 Learning how to nurture a list now is going to serve you tenfold later. The benefit of a&nbsp;smaller list is you get to get more intimate with them.&nbsp;&nbsp;07:09 So the first step is if you don't have an email list get one. We...

If you feel like you are lacking support from your friends and loved ones as you build your business, I want to give you a new perspective that will help you navigate the relationships in your life as an entrepreneur.&nbsp;It’s true that entrepreneurship can be lonely, but it doesn’t have to be. In this episode, you’ll learn where to get support, how to create a community of cheerleaders around you, and what to do when the most important people in your life aren’t a source of encouragement.&nbsp;In this series called, “Ask Me Anything”, I’m answering specific questions from women in our community while also using it as an opportunity to highlight our incredible listeners.Featured Expert: Beth OlmsteadConnect with her over on Instagram: www.Instagram.com/honeybeehealthcoach-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for &nbsp;Launch Like A Queen.&nbsp;Do not miss these highlights:&nbsp;01:56&nbsp;My intent for the summer is to maintain and do the things to keep moving us forward&nbsp;and building that momentum.&nbsp;02:08&nbsp;On this episode, let us do the “Ask me anything” series.”&nbsp;&nbsp;&nbsp;02:33 I talk about what you want, what your challenges are, what your desires are, and where&nbsp;you're at in that season of your business.&nbsp;&nbsp;03:19 I'm literally taking direct questions and answering them. Making sure that you all feel&nbsp;supported in the way that you deserve.03:42 I get this all the time, our free content is so good that they can't even imagine what our&nbsp;paid content is like.&nbsp;04:23 Today's question comes from Beth Olmstead!&nbsp;04:32 What I also do is highlight the owner of the question. Making sure we're pointing people&nbsp;to you all because I don't want it to just be about me.&nbsp;04:44 Where we create a shared learning experience in our communities and making sure you&nbsp;guys are taking full advantage of the collaborations.&nbsp;05:12 It can be lonely in business and not everyone understands the work involved. So we&nbsp;need friendships and support from our own people.&nbsp;05:36 As an entrepreneur, you likely noticed that growing up, there was an element of you that&nbsp;knew right off you were different.&nbsp;06:05 I felt like I am a boring person an anytime I am in a social setting, I just felt like I was&nbsp;constantly being judged. &nbsp;&nbsp;&nbsp;07:55 I want to answer this in two parts. The first part is how to let your non-entrepreneur&nbsp;friends and peers know of ways you would appreciate their support.&nbsp;08:23 Ultimately, the vision you hold for your life and...

If you’re a mom running a business during the summer months, you know that it can feel bittersweet. You want to spend time with your kids, but you also want to maintain momentum in your business. I believe you can (and should) have both.In this episode, I talk about why it’s so important to lean into the seasons of the year and how to use them to your advantage. I share how you can continue to grow your coaching business during the summer months, even with increased distractions and disruptions.&nbsp;Summer is the season that we are being called to come alive! Use this time to create rhythm in your business so you can enjoy it.&nbsp;Want to go deeper on this topic?&nbsp;[LIMITED TIME ONLY] Register for the Poolside Profit Plan Workshop where I show you how to design an evergreen content machine that attracts clients on autopilot so you can make money while you play this summer: https://www.poolsideprofitplan.com/-----------------------------------------Ways we can support you:&nbsp;&gt;&gt; [FREE] Download The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for &nbsp;Launch Like A Queen.&nbsp;Do not miss these highlights:&nbsp;01:10 We're going to be talking about summer in this episode because this is an important hot&nbsp;topic for a mom and an entrepreneur.&nbsp;&nbsp;01:55 More common than not in the entrepreneurship industry it is the business that runs you.&nbsp;02:32 There's a disproportion in the time that you put in versus what you're actually getting out&nbsp;of the business.&nbsp;03:23 I'll be honest, there have been seasons where I'm in ebbs and flows like I'm working way&nbsp;too hard.&nbsp;&nbsp;04:03 I do think it's important to be cognizant of the type of business you're setting up and&nbsp;how it's running with or without you.&nbsp;&nbsp;04:32 I want to talk about the seasons that you should be aware of because a lot of people&nbsp;come into entrepreneurship with this entitlement type of mentality.&nbsp;&nbsp;05:34 It's really meant to prepare you for a sustainable business that can provide you with&nbsp;incredible results in the long term.&nbsp;06:15There are times or seasons in your business, when you reach certain levels, that you will&nbsp;be able to step away for longer periods of time.&nbsp;&nbsp;06:58 If a piece of content did not work, it may actually be what you did 60 days ago, that's&nbsp;likely going to produce that result. &nbsp;07:34 When you became good like at content and produce that type of instantaneous result,&nbsp;think about how long it took you to master that craft.&nbsp;08:18 If you desire to grow to multiple six figures and beyond, then you will be required to&nbsp;show up as that multiple six-figures business CEO. Often times people...

As a CEO, you have a responsibility to make decisions that are in the best interest of your business. The worst decisions are based on feelings and the best decisions are based on facts. But how do you discern feelings vs. facts?&nbsp;In today’s podcast episode, I talk about how my team and I evaluate the success of our initiatives, specifically our live launch efforts, and what data we look at to determine what to do next.&nbsp;You’ll learn how I think as a high-level CEO, how I lead my company with easy-to-collect data and measurements of success, and how we support our clients in doing the same.&nbsp;Ways we can support you:&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience,&nbsp;Launch Like A Queen.&nbsp;Do not miss these highlights:&nbsp;01:08 I would like to share my newfound commitment, to take Fridays off which was so hard to&nbsp;do and it’s crazy.&nbsp;01:40&nbsp;It put a little bit of pressure to do more in the confined hours of work, and it built a good&nbsp;discipline in me.&nbsp;01:56 If you've been with us over the last five episodes, I did a Live Launch Secrets episode&nbsp;series. So now here is a bonus training on Launch Debrief.&nbsp;02:28 It’s important to know that there are these moving parts within the entire strategy that&nbsp;plays into the overall results that you're seeing or not seeing.&nbsp;02:52 How do you actually assess what's working, and know what to do the next time?&nbsp;&nbsp;03:18 It's important to lean in and see that maybe it didn't go according to plan, but ultimately&nbsp;as a business owner, you have to be making decisions based on the right data.&nbsp;03:47 Because I'm a woman, I have a lot of emotions. Sometimes it's hard to discern what is&nbsp;an emotion, what is a story, and what is a fact.&nbsp;04:23 I think decision-making is such an underrated or overlooked element in the full picture of&nbsp;being a coach and a business owner.05:06 If we think about learning from the lessons of our past and being able to carry those&nbsp;forward in a way that supports us and also accelerates us.&nbsp;05:39 Look at your decision-making process and your evaluation process across the board.&nbsp;06:20 It's really important to pause and reflect and document those lessons learned.&nbsp;06:33 The other part of this process is actually writing it down. Having that history of lessons&nbsp;learned.&nbsp;06:42 I was looking at a past launch debrief that our team did six or seven months ago.&nbsp;07:00 Because I had that documentation process, I was able to remember and also&nbsp;reimplement it because I have proof that it worked.&nbsp;07:40 We do a debrief and we have a very specific process for this, that we also give to our&nbsp;clients.&nbsp;07:50 I want to go over the very specific data that we have collected, looked at, and&nbsp;documented, then we compare it to the overall standards.&nbsp;&nbsp;08:42 One of the things that...

In the final episode of the Live Launch Secrets series, I discuss the last step of the live launch model where cash and clients start to roll in. I discuss the primary purpose of this stage and what you should be focused on in order to enroll a flood of clients in just a few days or less.&nbsp;&nbsp;Fake urgency and scarcity tactics don’t work anymore, but I believe that ethical urgency is what makes our live launch model so profitable. In this episode, you’ll learn what that looks like.&nbsp;If you’re tired of feeling discouraged from low conversions in your launches, this episode is for you.&nbsp;&nbsp;Past Episodes:Episode 92: Setting Yourself For Success With Proper Planning: Live Launch Secrets #1Episode 93: Using The Launch Runway To Create Momentum: Live Launch Secrets #2Episode 94: How To Host A Transformative Launch Event Without Overteaching: Live Launch Secrets #3Episode 95: Selling With Authenticity In Your Launch Event: Live Launch Secrets #4========Ways we can support you:&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience,&nbsp;Launch Like A Queen.&nbsp;Do not miss these highlights:&nbsp;00:45 This is our final episode in this series, The Live Launch Secrets, which is so fun.&nbsp;00:57 I've been getting so much feedback from a lot of you on how helpful this series has been&nbsp;and how you've enjoyed it which is so incredible.&nbsp;01:29 It’s our responsibility as leaders in our space to take that first step for our clients. Test&nbsp;things for us to share what's working and what's not.&nbsp;01:54 On this final episode, we're going to unpack the final stage of the Live Launch method,&nbsp;which has been pivotal in our own business.&nbsp;02:26 So as we've unpacked these stages, I hope that you're also getting a feel for how we&nbsp;personally work with you.&nbsp;02:48 It's more than just Live Launching, it's about pulling the levers where you want and when&nbsp;you need to.&nbsp;&nbsp;03:41 What does this look like for me? How can I implement this right away? So I think it's&nbsp;really important to mention that.&nbsp;&nbsp;04:52 Now, the last stage of the Live Launch process is the Post-Launch Series.05:41 Sharing the training experience we have with our clients in Launch Like A Queen.&nbsp;&nbsp;08:10 We have so many assets that we can pull from as examples. But ultimately, none of&nbsp;that really matters if it isn't in alignment with...

What if you could sell with authenticity and also see a drastic increase in your launch conversions? In this episode, I dive into one of the most commonly avoided steps in the overall launch process: the offer invitation or “the pitch”. Without a strong call to action, you will have built all of the momentum for nothing.&nbsp;Tune in to discover how you can sell from a place of service and create large cash infusions with even the smallest audience sizes.&nbsp;Past Episodes:Episode 92: Setting Yourself For Success With Proper Planning: Live Launch Secrets #1Episode 93: Using The Launch Runway To Create Momentum: Live Launch Secrets #2Episode 94: How To Host A Transformative Launch Event Without Overteaching: Live Launch Secrets #3========Ways we can support you:&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience,&nbsp;Launch Like A Queen.Do not miss these highlights:&nbsp;00:49 Our Live Launch Secrets Series in the podcast is in the fourth episode now!&nbsp;&nbsp;&nbsp;01:04 I just like to share here what a full weekend we have in my family looks like.&nbsp;02:10 I have so many personal breakthroughs and it's mainly from the positive feeling radiating&nbsp;in my body.&nbsp;&nbsp;03:17 I am just feeling so grateful and want to be an example of a woman that can have it all.&nbsp;04:19 I’m leaning into every moment in whatever that looks like and making sure I am getting&nbsp;the most out of it, even if it's not the greatest.&nbsp;&nbsp;04:29 Let's get into today's episode, we've been talking about the five stages of live launches.&nbsp;05:27 What's important to note is to discern your priorities and what your objectives are in&nbsp;each phase.&nbsp;06:04 The fourth stage of Live Launching is the Offer Invitation, and this is the transition.06:30 A lot of negative emotions are connected to the word “pitch”, but I want to change that&nbsp;dynamic for you.&nbsp;06:52 We should be doing our role to demonstrate how we can help people through the means&nbsp;of our specific program, product, and or service.&nbsp;07:26 That one big thing is the focus of the attention in your offer invitation in its own stage. It&nbsp;will put more priority and importance on it for you.07:57 If I don’t share my offer, it is all for nothing. I don't want to just help people in a sort of&nbsp;free container. I want to go deeper with them.&nbsp;08:31 I'm going to invite you to the next step which is our Launch Like A Queen. So you...

We’re continuing with the live launch series as we unpack each stage of the live launch method to attract and enroll dozens of clients at a time. In this episode, I unpack the third stage, the launch event, which is your biggest opportunity to build trust, highlight your expertise, and make your offer a no-brainer next step. You’ll learn the difference between teaching and transforming and how you can give your audience results ahead of time without overwhelming them with information.&nbsp;Discover the best type of launch event for your niche, how to host a mind-blowing experience for your audience, and what mistakes to avoid so you can create an insane amount of desire for your offer.&nbsp;Past Episode:Episode 92: Setting Yourself For Success With Proper Planning: Live Launch Secrets #1Episode 93: Using The Launch Runway To Create Momentum: Live Launch Secrets #2========Ways we can support you:&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience,&nbsp;Launch Like A Queen.Do not miss these highlights:&nbsp;00:47 We are in the Live Launch Secrets episode series number three.&nbsp;01:06&nbsp;What we're doing here is unpacking the complete live launch highly proven method that&nbsp;we implement with our claims that we have been using for years to attract and enroll&nbsp;dozens of claims at a time. &nbsp;&nbsp;02:45 This episode, let's talk about your Launch Event.&nbsp;03:08 The Launch Event is an extension of your brilliance. It's going to determine the quality of&nbsp;claims that you bring into your ecosystem.&nbsp;03:50 Something that is super helpful to know is that the more specific your launch event is,&nbsp;the better.&nbsp;04:17&nbsp;Your content and your brand should be fully representing you as a person, and not just&nbsp;merely an entrepreneur.&nbsp;&nbsp;04:40 Being specific to your promises on your Launch Event, the better. Avoid getting too&nbsp;colorful, too broad, or too vague with our message.&nbsp;08:50 People are looking for a very specific type of expert.&nbsp;09:10 Your specific message works two ways.&nbsp;09:52 We’re talking about the art and science of Live Launching so much because I can give&nbsp;you this entire framework.&nbsp;10:08 But ultimately, you will have to pull in your own voice, your own shared experiences, and&nbsp;your own journey.&nbsp;&nbsp;10:55 What is ultimately the promise of your offer? What is somebody going to walk away&nbsp;knowing, doing, or experiencing?11:45&nbsp;I look at the three big lucrative money-making spaces, health, wealth, relationship, and&nbsp;about red and blue oceans.&nbsp;&nbsp;12:27 What we want to do is create a Category of One, and that is what we...

Most people think that the launch event is the key factor in achieving successful launch outcomes. However, it’s the activities that come directly before the launch event, known as the launch runway, that truly shape the overall launch experience, and can turn an average launch into an incredible five or six-figure launch.&nbsp;No matter how big or small your audience is, when you execute your launch runway well, you will be able to fill your launch events, attract higher caliber clients, and create consistent cash infusions in your business.&nbsp;Tune in to discover what you need in order to create massive momentum for high-earning revenue months.Past Episode:&nbsp;Episode 92: Setting Yourself For Success With Proper Planning: Live Launch Secrets #1&nbsp;========Ways we can support you:&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience,&nbsp;Launch Like A Queen.Do not miss these highlights:&nbsp;00:57 If you haven't already, definitely catch the first episode of the series, the Live Launch&nbsp;Secrets.&nbsp;&nbsp;01:12 This is also really one of our core signature ways of helping our clients grow their&nbsp;businesses to the next level.01:41 It is just so diverse in the way that you can use it in many ways if you know how to use it&nbsp;properly.&nbsp;01:56 In this episode, we will talk about the launch runway.&nbsp;02:03 Let’s have a visual around an airplane that has a shorter runway.&nbsp;&nbsp;02:44 What we find a lot of women do is try to create momentum in their launch without doing&nbsp;the launch runway.&nbsp;03:20 What we want the launch runway to do is yes, fill our launch event with whatever style&nbsp;you decide to use.&nbsp;03:48 Leveraging your audience and promoting your launch event to your social following and&nbsp;your email list.&nbsp;&nbsp;04:30 It's really important to think more holistically about how you're selling your launch event&nbsp;and what's happening in this launch runway.&nbsp;05:14 So the call to action is yes, join the launch event, but throughout the messaging and&nbsp;throughout the process.&nbsp;&nbsp;05:47 If you think about this launch runway, you're already subconsciously, indirectly, and even&nbsp;directly feeding your people up for your offer without you and them knowing it.&nbsp;07:20 The call to action is still the launch event but all the messaging is there. And part of that&nbsp;indoctrination sequence is we can help you build inside of one check.&nbsp;07:40 Your launch event, if done well is just a component of your overall framework in helping&nbsp;people get results.08:20 Really starting to open that loop for them from the get-go, and if you haven't been&nbsp;consistent in selling your offer, this is definitely one of the things that we do inside of 10K&nbsp;Content Collective.&nbsp;09:25 When...

Welcome to the Live Launch Secrets series where I break down the exact live launch strategy I’ve used to elevate my message in the market, amplify my reach, and cross the half-million-dollar revenue mark in just three years.Today, I’m revealing the most important element of the live launch process and where most of the mistakes tend to happen: the planning phase.In order to create bigger and better results, you have to give yourself the proper time and space to thoroughly think through your strategy. This will allow you to be proactive in your business rather than reactive.&nbsp;Tune in!Referenced Episodes:Episode 79: The 5 Stages of High-Converting Launches&nbsp;========Ways we can support you:&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective &nbsp;and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience,&nbsp;Launch Like A Queen .Do not miss these highlights:&nbsp;01:33&nbsp;It’s my desire to show up more to my audience, so I'll never stop creating content on&nbsp;social.02:00&nbsp;We know that the podcast portion or the podcast element is an integral part of our&nbsp;customer journey based on the studies that we've done.02:25&nbsp;So what's really exciting is we're actually going to do a five-part series for Live&nbsp;Launching.&nbsp;02:59&nbsp;Our signature offer Launch Like A Queen is really helping you see how we think about&nbsp;Live Launches.&nbsp;&nbsp;03:32&nbsp;Over the next five episodes, I'm going to go deeper into the five core stages of Live&nbsp;Launching.&nbsp;05:52&nbsp;For today we're going to unpack Stage One, the Groundwork which is the stage that&nbsp;most people skip.&nbsp;&nbsp;06:29&nbsp;One of the components that I will never forget is that you should spend more time&nbsp;planning than you do executing.&nbsp;&nbsp;06:44&nbsp;It was really hard to get people to spend time planning because just like me, you just&nbsp;want to get to it.&nbsp;07:22&nbsp;What happens is we miss important details of the processes.&nbsp;07:56&nbsp;When you have a process that you follow like we do a plug-and-play system, we plug&nbsp;and go, and my team knows exactly what to do.&nbsp;08:31&nbsp;When you have this system, you can use it for anything.&nbsp;&nbsp;09:09&nbsp;I love serving my audience throughout the year and anytime we want. Give them a new&nbsp;flavor or offer, a different way for our audience to experience with us.&nbsp;09:28&nbsp;It's just important to have a couple of things to decide on before you start executing your&nbsp;Live Launch.&nbsp;&nbsp;09:38&nbsp;First of all, what are you selling?09:55&nbsp;We're going through this series of steps where we have a masterclass or a challenge&nbsp;or workshop.10:20&nbsp;You create this pressure-filled container where people have to say yes or no, and you&nbsp;move people through this process all at once. This is marketing and...

Marketing and selling private coaching offers vs. group coaching offers require different methods and processes. Learn how to master the fundamentals of both and discover the step-by-step process to consistently attract and enroll clients for your group coaching programs so you can fully leverage your time and your expertise to make more money and help more people.&nbsp;&gt;&gt; If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in&nbsp;10K Content Collective and get instant access to the live coaching, curriculum, and community.&gt;&gt; If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience,&nbsp;Launch Like A Queen.Past Episode:Episode 79: The 5 Stages of High-Converting LaunchesDo not miss these highlights:&nbsp;01:21 Entrepreneurship does not have a standard career path.&nbsp;01:48 This is why it's important to stay focused on what you know works and just keep doing it.&nbsp;&nbsp;02:08 Knowing you need leads and convert leads into clients, then rinse and repeat.&nbsp;02:20 What we hear a lot from our audience and our clients are, consistently filling Group&nbsp;Coaching Programs.&nbsp;02:32 Marketing and Selling Private Coaching is very different than Marketing and Selling&nbsp;Group Coaching.03:05 This is why it's really important that you come into either 10K Content Collective or Launch Like A Queen, depending on where you're at so we can help you&nbsp;strategically think this through.&nbsp;03:38 One of those complexities in this business is a group coaching program.&nbsp;04:28 It requires a different level of coaching and in order to fill it, it requires a different level of&nbsp;marketing and selling.&nbsp;05:42 Even though you didn't know it at the time, this is what you signed up for. To master the&nbsp;messaging, marketing, and selling.&nbsp;06:00 The fundamentals are going to be the same.&nbsp;06:31 Inside of 10K Content Collective, our signature offering for coaches that are trained to&nbsp;get claims with their organic content.&nbsp;07:15 From there, the core method that we teach is getting on a phone call. Why is this&nbsp;important?08:30&nbsp;In Sales Page, this is when people are buying directly off your page. Your call to action&nbsp;is to enroll now or by now.&nbsp;09:04 Most people want to avoid sales calls because it is uncomfortable at first if it's not&nbsp;natural to you.&nbsp;10:30 So if you're using a sales page, but you don't learn how to sell via phone, it's going to be&nbsp;almost impossible to sell off of a sales page.11:17 Whether you're doing cohort-based or rolling enrollment, you still need to have the&nbsp;volume of people to be able to fill that experience.&nbsp;&nbsp;11:55&nbsp;This is when we apply the Live Launch model.12:20 We apply the five stages of launching this model in order to fill our group coaching&nbsp;program.&nbsp;&nbsp;12:43 The first step is the groundwork.&nbsp;&nbsp;13:04 Most

In this new series called, “Ask Me Anything”, I’m answering specific questions from women in our community while also using it as an opportunity to highlight our incredible listeners.&nbsp;In this episode, I’m answering a question related to how I get more done in a day and how to make sure there’s still balance in my day. This is a fun question for me to answer because as someone who has major ADD I have to be super diligent about my time management and the constraints I create to protect my fluidity as a woman, mom, and entrepreneur.&nbsp;Featured Question By: Jen FranklinConnect with Jen on Facebook: https://www.facebook.com/franklinwellnessincWant your question featured on the podcast? Submit your question to [email protected].&nbsp;We are currently enrolling for our June class of Launch Like A Queen! But space is limited. To be considered for this experience, begin the application process: www.kinseymachos.com/launchqueenHave you left a review yet? I would LOVE and appreciate your support so much if this podcast has impacted you in any way. All you have to do is go to https://kinseymachos.com/itunesDo not miss these highlights:&nbsp;01:03 I just got off a coaching call with our Launch Like A Queen clients and a virtual&nbsp;implementation mastermind for our Female Founders Board clients.&nbsp;01:35 This is the second, Ask Me Anything series01:52 I did a Facebook poll in our Category Queen Community based on literally the specific&nbsp;questions that you have.&nbsp;02:11 The intent is also to highlight you because I want to bring more eyeballs to you. So the&nbsp;benefit of this podcast isn't for you to just learn but also we'd love to showcase you.&nbsp;02:30 This question is from Jen Franklin. Jen is a client of ours and is a health coach.&nbsp;02:38 She works with women after they have gone through cancer treatment.&nbsp;03:18 So Jen asked, “How do you fit a multitude of tasks into your day when working towards&nbsp;a deadline and still have balance in your day and downtime?”&nbsp;03:32 I am severely ADHD, more ADD. It's hard for me to get things done if the pressure or the&nbsp;passion isn't there.&nbsp;04:24 As my team grows and my company grows, there are more people relying on me and so&nbsp;the deadlines have been a big thing.&nbsp;04:50 For ADD people's brains like mine, I have to be really careful about context switching.&nbsp;05:15 For a while, I thought it was the system that wasn't working.&nbsp;05:23 I realized the problem was me. I was not following through on the system.05:53 So when we think about completing tasks or working toward a deadline, we have to&nbsp;build the space for that.&nbsp;06:26 You can easily start to believe in things that it's important or it's a priority but everything&nbsp;is not a priority.&nbsp;07:00 I'm thinking of completing three big tasks a day, and that's all I have ever put the&nbsp;capacity for my brain.&nbsp;07:12 First of all, what I have to be committed to doing is having a plan for each day knowing&nbsp;what my tasks are and what my priorities are.&nbsp;07:47 When I’m on working time, I have gotten better at turning it on focus. Removing the&nbsp;notifications off my phone and my computer. I...

In this episode, I’m peeling back the curtains and giving you the full scope of why we decided to pivot from our core offerings and bring a brand-new experience to our audience. There’s a lot of depth covered in this episode including how to know when it’s time to introduce a new offer, how to lean into your audience, and how to make better decisions as a business owner.&nbsp;Ready to take the next steps to grow your business?We are currently enrolling for our June class of Launch Like A Queen! But space is limited. To be considered for this experience, begin the application process: www.kinseymachos.com/launchqueenDo not miss these highlights:&nbsp;02:55 The birthing of “Launch Like a Queen.”03:39 The behind-the-scenes, the types of decisions made, why it was created, and more of&nbsp;that holistic viewpoint.&nbsp;04:06 Sometimes people are teaching the what and the how only, but there's a huge&nbsp;foundation missing on the why.&nbsp;04:53 Study how people make decisions and why they're making certain decisions for you to&nbsp;become a better decision-maker and be confident in the decisions you make.&nbsp;06:10 So be reminded for all of us to slow down and look at our decisions a little bit more&nbsp;holistically.&nbsp;07:06 Now this is definitely the story of “Launch Like a Queen.”&nbsp;07:23 Last year, the team spent all year bringing 10K Content Collective to market&nbsp;and really getting that offer converting in all the ways we wanted it to convert live.&nbsp;07:59 The results that the clients were getting from 10K Content Collective were just really&nbsp;incredible. But so much time was spent getting that offer off the ground.&nbsp;08:27 Having signature offers is very important because it simplifies your marketing and&nbsp;your selling.&nbsp;09:10 Bringing brand awareness. Bringing them to the market. Making it a non-negotiable to&nbsp;create rhythm and cadence in your signature offers before you do anything else.&nbsp;10:20 But around that, the ways in which people should also hear from you is in variety.&nbsp;10:42 With a new message piece, a new offer, or a new launch event, it awakens and hit&nbsp;people differently that used to hear you in the same way.11:02 Going back to people hearing the same thing from you and the advantages it creates.&nbsp;11:46 What if that same personal brand comes out again with a new flavor of something?&nbsp;13:35 In our industry, cutting through the same noise has become even more difficult, which&nbsp;needs even a little bit of variety paired.&nbsp;14:08 Having a stable foundation can create different kinds of variety around it.14:25 But if you are just getting started or you're under 100k, this doesn’t mean that you need&nbsp;a new offer or you need to switch gears now.&nbsp;14:58 Have a little bit of room to feel your business around and have your offers converting first&nbsp;before deciding to add some more.&nbsp;14:45 We felt that there is a big leap from our audience in 10KCC to her Female Founders&nbsp;Board.&nbsp;16:08 The plan was to save it for Female Founders Board and decided to separate it out from&nbsp;10K Content Collective.&nbsp;17:50 We thought about how to deliver the message that this is one of our core and our primary way outside of our organic content.&nbsp;18:28 How could we serve this middle tier? To come up with a new fresh, and new way of&nbsp;delivering and serving value to our audience.19:45 But there was a lot that had happened last year with me that I knew I needed some time&nbsp;to recover from that at the beginning of 2023.&nbsp;20:22 Thankfully, my team has built such a great rhythm, that now my business can make&nbsp;money without me being energetically aligned or fully...

In this new series called, “Ask Me Anything”, I’m answering specific questions from women in our community while also using it as an opportunity to highlight our incredible listeners.&nbsp;In this episode, I’m addressing one of the most commonly discussed challenges among our audience; imposter syndrome. I share my experience with it, how I move through it, and the confidence hack I use to show up confidently every day (even if it feels hard).&nbsp;Featured Expert: Tonya HerbConnect with Tonya on Facebook: @tonya.herbWant your question featured on the podcast? Submit your question to [email protected].&nbsp;We are currently enrolling for our June class of Launch Like A Queen! But space is limited. To be considered for this experience, begin the application process: kinseymachos.com/launchqueenHave you left a review yet? I would LOVE and appreciate your support so much if this podcast has impacted you in any way. All you have to do is go to https://kinseymachos.com/itunesDo not miss these highlights:&nbsp;00:55 I’m launching a new podcast episode series around “Ask me anything.”&nbsp;01:12 I will be creating content that aligns with my people's goals, desires, and challenges.&nbsp;It will be all about what they want to hear versus what I want to talk about.01:51 I am allowing things to be more fluid than rigid in my business approach this time.02:39 In this episode, I will be welcoming and showcasing the question from Tonya Herb.&nbsp;02:56 The first time Tonya and I met was when another client brought her as a guest to the&nbsp;Category Queen Live Event in Texas in the fall of 2022 last year, and she became a client after that event.&nbsp;03:40 We talk about sharing our own experiences because we had a similar story in deciding&nbsp;to walk away from the corporate and what that looked and felt like.04:05 Tonya is now a full-time coach and it's been so fun to watch her crushing it!&nbsp;04:16 Watching Tonya really lean into her brilliance and change the lives of other corporate&nbsp;leaders is just so amazing.&nbsp;05:05 So Tonya asked, “How do you silence imposter syndrome and show up competent&nbsp;and authentic in your own authority?”05:27 I share my own struggles with impostor syndrome in my past corporate career.&nbsp;07:00 One of the things that really shifted for me was when I was having a conversation&nbsp;with a woman in that company at the time who was about twenty years older than me.&nbsp;07:45 I was able to see that imposter syndrome isn't something that is unique to me. It&nbsp;is something we should all move through.&nbsp;08:15&nbsp;Anytime I realized that everybody experiences this and continues to experience it, it&nbsp;just softens the feeling.&nbsp;09:28 I will remind myself that I’m not my thoughts and I can be separated from that.&nbsp;09:55 When I think about silencing the imposter syndrome, I think

If you’ve been confused, overwhelmed, or even turned off by the increased awareness around Artificial Intelligence, you’re not alone. It took me some time to warm up to the idea, but after using ChatGPT for a few months now, I feel very differently about its potential and what it can do for female leaders like you.&nbsp;Tune into learn how I’ve been using it to enhance my creativity, work through writer’s block, and improve my marketing.Do not miss these highlights:&nbsp;02:16 A little peek at Kinsey’s family time. Her husband’s passion for taking care of&nbsp;people.&nbsp;&nbsp;&nbsp;&nbsp;03:36 Her being present with her children and together with their friends. Building happy fun&nbsp;memories that will truly last.&nbsp;05:32 Today let us talk about “ChatGPT.”06:01 Is this something that can be shared and talked about that will be useful?&nbsp;06:14 Misinterpretation on how to use it, when to use it, and how it's being used by other&nbsp;people.06:48 But as for Kinsey, she was just mind-blown as soon as she got it.&nbsp;07:15 She talked about the different ways that she used it and how others can also use it to&nbsp;move through some specific scenarios.&nbsp;07:30 It is being used every week in her co-writing clinic programs.&nbsp;08:15 It brainstorms with you on the things that you could talk about.&nbsp;08:34&nbsp;It's not about replacing your voice and suppressing your unique brilliance.&nbsp;09:08&nbsp;Think about it as a sounding board of ideas, you can really get a lot out of it to get you&nbsp;going.&nbsp;09:38 She uses ChatGPT to help her move through a topic in a way that would make sense to&nbsp;her audience and outline it for her.&nbsp;&nbsp;10:00 Do the initial pre-work of outlining for her, but only when she’s having a hard time&nbsp;extracting an idea and putting it into context sometimes.10:53 The other way is to remove the manual process on some of the manual elements.&nbsp;&nbsp;11:37 In relation to this podcast, she puts the show notes into ChatGPT. It helps her create a&nbsp;show note for an episode.12:08 Then writing content just becomes easier and faster.&nbsp;12:27 Another thing that ChatGPT also does is it can give you a more fully fleshed-out piece of&nbsp;content.&nbsp;13:13 Thinking about her own processes, this is where Kinsey can cut some corners which is&nbsp;so helpful.14:00 Another thing is about blending the way you talk about your brilliance and your expertise&nbsp;with more of that common language.&nbsp;15:22 You can blend the robotic version and your words together and make sure that it fully&nbsp;represents what you know about and how you want to speak.&nbsp;16:03 It can also be used as a pulse check, a good indicator of how aligned is your audience to&nbsp;your content.&nbsp;16:50 It can enhance that compelling copy for you.&nbsp;17:08 When your feel stuck, just put something in the ChatGPT, then it can get you start going.&nbsp;And sometimes that's all we need.&nbsp;17:23 Use ChatGPT not in the way that people are using it in their content. Use it as a part or a&nbsp;piece of your overall creative writing process.&nbsp;About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her...

Are you dreaming as big as you can possibly dream? Or are you dreaming within your current limitations? In this episode, Kinsey Machos talks about her recent experience visiting Naples, Florida for an exclusive mentorship experience which turned into a total identity transformation.&nbsp;It’s time to open yourself up to bigger possibilities by being exposed to things you’ve never even considered for your life and for your business. Tune in to learn how you can shift your wealth identity and why it’s such a critical component to accelerated personal growth.&nbsp;&nbsp;Do not miss these highlights:&nbsp;01:01 Kinsey is sharing that she’s been traveling a lot the last few months, which has been&nbsp;incredible, a little overwhelming, and very grateful.&nbsp;01:27 She watches herself evolve and be an outsider, settling into that new version of herself&nbsp;and her company.&nbsp;02:17 Honestly she’s been experiencing a disconnect from herself, but not from a sense of&nbsp;misalignment.&nbsp;02:25 It’s the state of growing so fast and she now entered into this new dimension of her life,&nbsp;her business, and even just as a woman.&nbsp;03:07 She had a huge breakthrough last week. It was all from this experience of being&nbsp;exposed to a new way of life.&nbsp;03:50 Recently, she took a trip to Naples, Florida, which she claims has become one of the&nbsp;wealthier cities in Florida.&nbsp;04:13 Kinsey with a couple of girlfriends as in business besties, were on this trip.&nbsp;04:53 We went there to learn more about public relations and also outline our public relations&nbsp;strategy as it relates to all of our businesses.05:18 But then we came out of much more than the people, the experiences, the relationships&nbsp;we created, and so much more than that.05:41 What happened also was she was able to see and find comfort in her life and in her&nbsp;business. It’s like when you're put into a new world.&nbsp;&nbsp;06:26 She realized that everything that she created up until this point was her vision from two&nbsp;to three years ago.&nbsp;06:43 But now she stopped reaching. She unconsciously decided that she already made it and&nbsp;settled into that new zone of comfort.07:05&nbsp;But there, she felt a new hunger come through her to stretch herself and expand into a&nbsp;new dimensions. But that only happened because she was exposed to it.&nbsp;08:05 One loses a little bit of that hunger when one doesn't have something exciting very&nbsp;specific, or have a true vision of what that next level looks like.&nbsp;08:51 This isn't to say that we're always reaching for more without really being fully present in&nbsp;our current circumstances also.&nbsp;&nbsp;09:25 Stay on being challenged and be exposed to a different way of life and realize that you&nbsp;always have a next level.&nbsp;10:10 Avoidance or being consumed by fear and not being a risk-taker.&nbsp;10:28 Then you start to burn out. That's when you start to just settle into the way it is without&nbsp;feeling excited about it.&nbsp;10:59 Kinsey now felt something burning into her bones and blood.&nbsp;Whereas before, it was so&nbsp;far out of reach, it couldn't even feel tangible.&nbsp;&nbsp;12:11 A business model that was never even in existence in your brain.12:50 A yacht, but it's an example of how things might be playing out in your life where you are&nbsp;not even dreaming big enough.&nbsp;&nbsp;13:11 The problem is we have limitations on those desires based on what we know to be true.&nbsp;and what we've been exposed to in the world around us.&nbsp;13:40 Exactly what has been with Kinsey. These blind spots that she hadn't even seen before&nbsp;were keeping her stuck and plateaued.&nbsp;13:58 She was opened up to so much more. And that would have never happened if she&nbsp;wasn't

In this episode, Kinsey interviews Charissa Higgins, a creative marketing coach who is passionate about helping female entrepreneurs unlock their potential by discovering their unique message, mission and movement. Charissa shares the importance of the self-discovery process and how to use it to infuse vulnerability and authenticity in your marketing to amplify your success online.&nbsp;&nbsp;Charissa also shares how she found alignment in Kinsey’s coaching program, which blends coaching, curriculum, and community to allow people to lead themselves with guided mentorship.&nbsp;Do not miss these highlights:&nbsp;00:50 Let us welcome a special guest on today’s podcast with Kinsey, Charissa Higgins.&nbsp;01:46 Charissa Higgins is a creative marketing coach.&nbsp;02:02 She’s profoundly concerned about unleashing the soul of a business with its message.&nbsp;03:16 Charissa joined Kinsey’s coaching last year, and now sharing her journey.&nbsp;&nbsp;05:09 Somebody she can be fully aligned with and there is this connection.&nbsp;05:57 She had tried a more masculine approach with her first coach and it was not aligned.&nbsp;06:10 When she found Kinsey’s coaching, she felt herself opening up and expanding after her&nbsp;first challenge.&nbsp;06:41 She didn't even ask for a call and just signed up one night.&nbsp;07:19 She followed the guided training, then her content started blowing up. She felt really&nbsp;good.08:08 The coaching calls are going to be less relevant if you believe in the solution and the&nbsp;offer.08:38 She got what she needed and more. It was aligned with her lifestyle and her schedule.08:48 A coaching program that is a blend of coaching, curriculum, and community. People can&nbsp;come in, take what they need, and lead themselves under guidance.&nbsp;09:36 Realizing that if people don't trust, feel safe, and belong in your programs, they will&nbsp;never be able to have the full transformation that they came for.&nbsp;10:20 Charissa talked a little bit more about what feeling safe means to her.&nbsp;12:23 What helped her shift and allowed her to step into the powerful version of her message?&nbsp;13:03 With Kinsey, she now understands the importance of really tapping into her feminine side&nbsp;and really understanding now what she wants.&nbsp;&nbsp;14:43 She now has this recognition of what she wants, do it her way with the energy that&nbsp;comes through her.&nbsp;&nbsp;15:20 Charissa talked about how she helped women see their own power. How they can&nbsp;extract that through the frameworks of her programs.&nbsp;&nbsp;15:35 Her mantra is if you can master who you are and your true being, what you do will&nbsp;always yield more potent results.&nbsp;15:56 Unlearn everything that people have been taught about this is the only way to do it, then&nbsp;she helps them extract their own truth.&nbsp;17:47 Every experience is different. We can tap into that and learn how to share it or&nbsp;market it in a way that people can put themselves into your experience.&nbsp;&nbsp;19:10 Peoples' stories are all tangled and they haven't actually taken the time to understand it&nbsp;or bring awareness to why they even feel these fears they have.&nbsp;20:38 The only way you can be authentic is if you are on a journey to know yourself more.&nbsp;21:04 When we deny a part of ourselves, it suppresses our creativity, and we're starting to feel&nbsp;a little bit disconnected or out of alignment with what we do, our message, content, or&nbsp;offers.22:37 Charissa shared about things that she does to create consistency and momentum in the&nbsp;business that she created.&nbsp;23:03 It's important for us as entrepreneurs to collaborate and be there for each other when&nbsp;the ebb is there because it will happen.&nbsp;23:44...

It’s normal to have negative thoughts and feelings attached to the idea of selling, putting yourself out there on social media, and making offers. However, selling is a required activity for any business owner that wants to make money. In this episode, Kinsey discusses the concept of “always selling” and how to shift your relationship with sales so you can become a master at what you do and help more people.&nbsp;Do not miss these highlights:&nbsp;00:46 Kinsey is coming in strong and full of energy in this podcast episode.&nbsp;01:37 What we're talking about today is this idea of always selling.&nbsp;02:03 There are a lot of negative emotions that come up with selling.02:28 Most people don't go into coaching or go into entrepreneurship to say, “I want to sell”.&nbsp;02:56 What is it about selling that has you feeling negative about it?04:23 What is that emotion that you're feeling when we're talking about the topic of selling?&nbsp;04:34 You need to love selling because everything you do as a coach is selling.&nbsp;&nbsp;05:10 It's empowering your clients to make decisions in alignment with what they really want.06:29 If they don't believe they can achieve something, selling them on a solution will not work.&nbsp;06:42 Mastering the skill of selling will open you to opportunities and more.&nbsp;07:02 The truth is, even after your client becomes a client, you won’t stop selling them.&nbsp;07:26 If we don't actually know how to sell them on the next steps, it will be harder for them&nbsp;to get to that end result. This is also applicable to your team.08:15 You should always be selling and if you're not, you're doing your community, your&nbsp;clients, and your team a huge disservice.&nbsp;&nbsp;09:01 Selling is sharing, sharing is really moving closer to people and helping them also&nbsp;move towards the things that they want.09:22 Being a better steward of the resources you already have through the means of&nbsp;selling.&nbsp;10:26 If we aren't intentional about how we’re doing ‘the selling’, that's when we start to have&nbsp;the results that we don't want.&nbsp;10:54 Take 100% full responsibility for your clients' results. What that does as a team is we&nbsp;ask ourselves better questions.&nbsp;11:31 Be encouraged to evaluate your relationship with selling. Noticing that everything that&nbsp;we do is selling, and just learning to love it and double down on it.About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos&nbsp;Thanks for listening!&nbsp;Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!&nbsp;&nbsp;Subscribe to the podcast&nbsp;If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to...

Your best-match clients are everywhere. They’re in your Instagram following, they’re on your email list, they’re in your local community. The only thing that’s preventing you from attracting and enrolling them is that you can’t actually see them (yet).&nbsp;In this episode, I unpack the ‘invisible clients’ concept so you can show up more powerfully on social media, creating unstoppable momentum, and continue to take action toward your big, audacious goals.&nbsp;Do not miss these highlights:&nbsp;01:50&nbsp;Kinsey is such a firm believer that there is so much abundance in your audience, in your&nbsp;business that you're not even aware of.01:58 When you focus just on what you can see and use that to drive your circumstances, you&nbsp;get yourself into trouble.&nbsp;02:23 Conceptually what entrepreneurs are being called to do is to take really big risks.03:39 Every moment can be basically perceived as a risk, whether you're an entrepreneur or&nbsp;not. Life is fragile.&nbsp;04:50 If entrepreneurship is easy, everybody would be doing it.&nbsp;05:19 What you're willing to do to see your plan through will be one of those important&nbsp;questions you need to ask yourself.&nbsp;&nbsp;06:02 There are all these parts working for you that you cannot see. A perfect example of this&nbsp;is the concept that Kinsey likes to call invisible clients.06:55 What we see now that we couldn't see before is there are these people coming out of&nbsp;the woodwork that we're like, where did they even come from?07:33 They're not the people that are engaging in any of your content. All of a sudden, they&nbsp;appear.&nbsp;08:20 Kinsey has talked about this a lot in her marketing modules and other programs because&nbsp;it's not just about the one post you share today.&nbsp;&nbsp;08:35 It's this collective experience, an ecosystem that you create for your people to thrive in,&nbsp;and grow into your best potential clients.&nbsp;09:45 You need to believe that your ecosystem is growing and thriving and curating your best&nbsp;clients because it's just building on top of the next.&nbsp;10:30 It's important to know that just because they are your invisible clients they're not there.&nbsp;10:42 So how differently would you show up knowing that you have tons of invisible clients in&nbsp;your audience right now?&nbsp;12:00 Anticipate the magic of what you can not see can bring. Believe that it can be one of the&nbsp;things that will create great success for your company as well.&nbsp;&nbsp;13:00 Get out of this idea that your results come from the things that you can directly see. Start&nbsp;to believe that there is a lot of magic happening now for you that you just don't know.&nbsp;&nbsp;13:30 The invisible client is the best way to anchor into this idea of my people are there,&nbsp;whether you see them or not, You're going to show up for them.&nbsp;&nbsp;14:25 So go out today and start to answer these questions.&nbsp;Who do I want to be?&nbsp;Who am I writing to?&nbsp;Who do I want to call in?Am I committed to showing up as that person and doing those things?&nbsp;About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.<a...

In this episode, Kinsey is joined with special guest Rachel McBride, a parent coach who teaches parents strategies to connect with their teenagers. Rachel shares how she overcame the fear of not being credible and the hesitancy of putting herself out there. She talks about what it’s like to go against the grain of typical advice and how to share a gift that’s world-changing.&nbsp;Discover the simple steps you can take to overcome imposter syndrome and amplify your impact using social media with your truest, most potent content (even if it doesn’t come natural to you).&nbsp;Do not miss these highlights:&nbsp;00:46 It is guest time once again here in the Captivate and Close podcast episode. It is Rachel McBride, and&nbsp;she is a parent coach.&nbsp;02:21 Parents are struggling to connect with their teenagers. Teenagers are shutting down and&nbsp;pushing parents out.&nbsp;02:36 She teaches parents strategies and ways to connect with their teenagers.&nbsp;02:42 Parenting teenagers doesn't have to be awful.&nbsp;05:12 Rachel is an advocate of loving your teenagers and actually connecting with them.&nbsp;06:20 Do we really have to battle with our teenagers all the time?07:08 For many years, Rachel worked in an early childhood education institution. She loved&nbsp;working with families, children, and parents. She was a parent educator and a director of&nbsp;a preschool.&nbsp;07:35 Parents have so many questions.&nbsp;08:38 With no disrespect in any way, but parents will say the same about a two-year-old who&nbsp;they feel is manipulating them.&nbsp;09:14 Reframing parents thinking around teenager behavior and really digging deep into it.&nbsp;10:35 Rachel shared her experience and relationship with her middle son.&nbsp;11:26 Her son knows too. He feels that they have this disconnect and something has to give.&nbsp;11:53 She wanted to connect with him and with their relationship. Where he will feel loved,&nbsp;seen, and understood.12:15 And so it gradually changed the entire environment in their home.12:52 It comes full circle in their house now that it is peaceful. Her children are cooperative and&nbsp;supportive of each other now.&nbsp;13:22 They are more willing to meet their parent's expectations because they also feel&nbsp;respected and heard.&nbsp;13:40 It is not having a perfect system, but rather shifting our perspective, operating in that&nbsp;perspective, and practicing it.&nbsp;14:41&nbsp;She’s hearing families who are struggling. Everyone is doing the same thing, everyone&nbsp;believes that parents have to take away teenage privileges to be heard and followed.16:26 Rachel believes aware parenting will change the world and can change the next&nbsp;generation of humans.17:58 There's a way to do this in a coaching program strategically with a framework.&nbsp;&nbsp;17:40 And so she decided she wants to sign up for Kinsey’s Programs.18:59 It really let her zone in on her own brilliance.&nbsp;19:20 Just learning how to tell a story or to write it was a huge help for her.19:53 She recalled doing the 30-Day Challenge with Kinsey, which was posting every day for&nbsp;30 days. That made a huge help to her.&nbsp;20:02 She evolved in those 30 days in a way she would have never imagined from the day she&nbsp;started. Her content changed dramatically.&nbsp;&nbsp;20:35 People are reading, connecting, and engaging on her posts now.&nbsp;21:20 Rachel shared how she was able to navigate her own fears, challenges, and her ownfrustrations when she started coaching.&nbsp;21:54 As soon as she was able to speak out, lifting her credibility, lifting her expertise, more&nbsp;opportunities came.&nbsp;22:53 But...