The Business of Sport

The Business of Sports podcast allows for in-depth interviews where guests share their expertise and career journey to date. The episodes are full of great content, topics, and case studies. The Business of Sport gives an opportunity for the next generation of sport business professionals to learn about the variety of careers and opportunities with personal journeys. For those already in the industry, it gives a fresh take on some key subject matters and personal stories of challenge and success. This episode features Angélique Richardson - Senior Associate - Freeths Angelique Richardson is a former British Fin Swimming champion and a synchronized swimming coach. She is now one of the UK's leading Sports Lawyers, working predominantly in boxing, but also in football, basketball and a collection of other sports too. In this podcast, Angelique reflects on her career in elite sport and her transition into the relatively new world of Sports Law.

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 12 features Michelle Dorgan – Head of Marketing and Communications at Women In Football. This episode covers: Danetta's journey into the sports industry her proudest career moments overcoming self doubt And much more!

The Business of Sports podcast allows for in-depth interviews where guests share their expertise and career journey to date. The episodes are full of great content, topics, and case studies. The Business of Sport gives an opportunity for the next generation of sport business professionals to learn about the variety of careers and opportunities with personal journeys. For those already in the industry, it gives a fresh take on some key subject matters and personal stories of challenge and success. This Episode features Martin Cassidy - CEO - Ref support UK Martin Cassidy is the CEO of the charity Ref Support UK, which offers a platform to referees independently of The FA. Martin is also the co-host of a popular podcast, Ref Pod. A former national list match official, Martin retired early due to injury. He took up refereeing after a knee injury stopped him from playing football. He worked for the FA at Wembley in The FA Referees Department for 7 years, coaching referees at all levels. This episode covers: Martin on the new Participant's Charter: "I think The FA have made some of the most, progressive, positive moves over the last 18 months that prior to that, they hadn't made for decades really. They have never been so supportive of referees, so we are really delighted and we welcome it, absolutely we do. Having Howard Webb come in is another wonderful move by The FA. He has already removed Mike Dean as VAR lead and what's really positive is that the PGMOL have got together with the League Managers Association and the Professional Footballers Association to deliver this. It's never been done before and my charity, Ref Support, have been calling for the bodies representing players and managers to stand up with The FA and the PGMOL in criticising how their members act towards referees. It's got to make the environment on matchdays better for everybody. Sometimes, they use the word "passion", to justify referee abuse. I was born and bred around Anfield and the likes of Shankly, Paisley and Dalglish were all passionate, but they didn't treat referees like Klopp has done." Martin on the use of Bodycams by referees: "It shocked me how many referees don't report the abuse they get. Some might not do it because they have reported it in the past, but in their opinion, nothing has happened. There's also the problem at the grassroots level is that most football is played within 20 miles of where referees live, so they maybe don't want to go public for fear of bumping into the people involved. We lobbied for Bodycams six years ago. We wrote to The FA, but the head of refereeing at the FA said they had no appetite for Bodycams. But it was just him, and when he left, the FA said we are going to go ahead with the Bodycam pilot, and I was told last week, it's going to be expanded. It is proving to be a huge success, but we knew it would. The only barrier is the cost. But we have been working on developing an app for your phone and a strap to allow referees to wear it in matches at lower levels and feel more protected." Martin on diversity in refereeing: "I was lucky enough to officiate games with Uriah Rennie, but we haven't had a top flight official in the middle, since 1991 from the BAME community. On the representation side of it, I think they are doing some wonderful work and there's real signs now, that everybody should have the same chance. With the female side of things, we had made great progress in the 1990's. Wendy Toms was running the line in the Premier League. A game in the Conference, as it was called then, had three match officials, all female. So what happened? Why has it taken util now to get female referees in the EFL? The FA had let down the Women's game for decades. But now it's a game changer and its down to those changes The FA have made in their structures. The "blazers" have gone and the people running it now are doing it transparently and look what is happening. I think we are in a better place than ever."

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 14 features Rhea Freeman - PR, Marketing and Social Media Consultant & Coach at Rhea Freeman PR This episode covers: The importance of athletes using social media to their advantage, Qualities of a good leader, Tips and tricks on how to gain sponsorships and much more! And much more!

The Business of Sports podcast allows for in-depth interviews where guests share their expertise and career journey to date. The episodes are full of great content, topics, and case studies. The Business of Sport gives an opportunity for the next generation of sport business professionals to learn about the variety of careers and opportunities with personal journeys. For those already in the industry, it gives a fresh take on some key subject matters and personal stories of challenge and success. This episode features Sally Freedman - Author - Fairplay Publishing This episode covers: Sally's debut book "Get Your Tits Out for the Lads" The Football Writers Festival The importance of governing bodies taking accountability And much more! Sally on her book: Sadly throughout my time working in football in Australia, New Zealand, and Europe, there were many stories related to sexism, misogyny and gender inequality. I joked on a podcast one day that I probably had enough stories to write a book. I didn't know, but at that time, the publisher of the book was listening and got in touch with me and said; "Sally, if you are going to write a book, please let me publish it." The idea was to launch it before the FIFA Womens World Cup 2023, so I had a year to try and put some thoughts and diary entries down and I made the deadline and even now, when I say I have a published book, I still don't quite believe it. Sally on media coverage: We are playing catch-up. With the rise of Women's sport, not only football, we are finally seeing change. But in my opinion, it's too little, too late. Why did it take England winning a trophy for people to stand up and start reporting on women's Football? That's what I struggle with. When the culture is rotten from the top, it's very, very hard to change. In the UK, female commentators and reporters are part of the furniture now, but that isn't replicated across the world. Sally on change: Governing bodies can do more in terms of accountability and punishment for when sexism is called out. But I make it clear in my book, I don't blame men. We are living in a gendered, stereotyped world where we all have bias and that is hard for anyone to change.

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 13 features Alicia Povey - Women's content lead at Southampton football club This episode covers: Alicia's career journey to Women's content lead at Southampton Football Club Qualities of a good leader Alicia's proudest moments whilst working with the Saints The importance of making connections in the sports industry Alicia's advice about getting started in the industry and building a career And much more!

The Business of Sports podcast allows for in-depth interviews where guests share their expertise and career journey to date. The episodes are full of great content, topics, and case studies. The Business of Sport gives an opportunity for the next generation of sport business professionals to learn about the variety of careers and opportunities with personal journeys. For those already in the industry, it gives a fresh take on some key subject matters and personal stories of challenge and success. This episode features Peter Hutton - Sports board member and advisor This episode covers: Saudi Arabia "Its been a really great experience being part of the development of the Women's League in Saudi. I know the headline stories are about the star names going there, but its the fact that they are building something and its been really cool to see the stadiums full of families, watching women play without headscarves, in a league that's only a year old. It shows just how football can be part of wider change. When I was first asked to get involved, they said they want to be one of the top 5 leagues in the world. When you've heard that from China and the MLS, you are naturally a bit sceptical. But the fact that they ate building academies and the women's game gives me faith that we are doing something quite useful." The changes in sports broadcasting "The media landscape for the last 30 years has been shaped by Pay TV, but the growth of Social Media and streaming is beginning to take that space and I think that change is difficult for the sports industry to cope with, because they are used to the big guaranteed cheques of Pay TV and it was relatively easy money! But social media is not like that. It demands a level of effort and control that a federation or a team or a league is not necessarily used to having. Its a different philosophy to have to make your own content, rather than watching people make content that features you." There was almost an expectation that of course, companies like Facebook/Meta would show sport. But the business model that underpins sport, is one that Social Media don't really need. I think you can make the argument that sport needs Social Media more than Social Media needs sport. The use of VR for audience growth " We want content that makes a viewer feel active and part of what's happening and that's what you learn from gaming. If you watch young gamers, they are doing several things at once and playing with friends. So the opportunity of VR, is that you take all the things you see and do watching a game, and put them into one experience. There's something there about a better way of watching sport. And much more!

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 12 features Michelle Dorgan – Head of Marketing and Communications at Women In Football. This episode covers: Michelle's career journey to Head of Marketing and Communications at Women In Football Qualities of a good leader Michelle's passion for lecturing and inspiring the younger generation The importance of equality in the workplace What employees look for on a cv Michelle's advice about getting started in the industry and building a career And much more!

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 11 features Cathy Long - Lauryn Turner - Chief Operating Officer at USA Gymnastics Turner joined USA Gymnastics in March 2020, bringing more than 20 years of leadership experience in the sports industry. She most recently served as Vice President, Development for Varsity Brands where she led the cross-divisional growth initiative that spanned affiliate companies Herff Jones, BSN Sports, and Varsity Spirit. Turner also served as the organization's National Director, Development, Sales and Operations where she oversaw business growth in the event and apparel sectors. In this role, Turner worked with a network of gyms across the country to provide competition and business-strategy support as well as essential educational resources. Throughout her career, Turner has garnered extensive experience in the areas of strategic planning and development and as a catalyst for positive change through collaboration and analytical business management. This episode covers: Lauryn's career journey to Chief Operating Officer The importance of being passionate about your job How USA Gymnastics strives to empower athletes to use their voice Female leadership Lauryn's advice to listeners And much more!

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 10 features Cathy Long - Founder & Managing Director at Aposto Cathy has 33 years' experience in the football industry, primarily with the Premier League. She designed and led the Visit Football assessment programme, the Equality Standard for Professional Football and co wrote the Accessible Stadia Guide. Cathy founded Aposto, a consultancy and digital agency specialising in event safety. The Aposto platform enhances safety with digital briefings and audit trails and our Matchbox system enables data gathering and reporting for leagues. Clients include AEG (the O2 Arena), Premier League and EFL clubs, the FSOA and numerous festival organisers. This episode covers: How Cathy began as a campaigner turned into a policy maker The disconnection between ticketing people and safety people. Safety at sports events Game 39 Kathrine Switzer Cathy's advice to listeners

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 9 features Renee Washington - Chief Operating Officer at USA Track & Field. Renee Chube Washington joined USA Track & Field as its chief operating officer in June 2012. As COO, Washington manages the multi-million-dollar budget and 60 person staff. Alongside the CEO, she develops and implements corporate strategy and direction. Washington has broad cross-enterprise oversight of all departments including: High Performance Programs, Events and Broadcast/Entertainment Properties, Merchandise, Legal, Revenue and Marketing, Communications, Grassroots Outreach and Youth, Finance and Revenue. In 2017, Washington was named a 2017 Game Changer by Sports Business Journal, as a female executive making a difference in the business of sport. She earned a Cynopsis Top Women in Sports honor in 2019 as a leader in sports operations. This episode covers: The importance of volunteering and being a part of your community Renee's journey to Chief Operating Officer Supporting athletes both on and off the track & field Renee's open door policy Encouraging conversations about people's passions Qualities of a good leader

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 8 features Bonita Mersiades - Author and Publisher at Fair Play Publishing and Founder of Football Writers Festival. Bonita has been active in football for a lifetime as a volunteer, and professionally with a national league club, state federation, as team operations manager for the men's national team, the Socceroos, and as head of corporate and public affairs for Football Australia. She was one of the first people in the world to speak out about the environment and culture within which world football and FIFA operated in the context of the 2018/2022 World Cup bidding contest. Bonita is known as a 'FIFA whistleblower', and advocated globally for independent governance reform of world football administration long before the famous 2015 FIFA arrests in Zurich. In this episode, Bonita talks about her career journey into the sports industry. Bonita shares her highs and lows throughout her career, the importance of using your connections, Australia co-hosting the Women's World Cup, and much more. This episode covers: Bonita's journey from government to sports industry The World cup bidding process for Australia The systemic issue within world football administration The Footballer's Writer Festival Bonita's qualities of a good leader The importance in having a mentor when breaking into the sports industry Bonita's advice about getting started in the industry and building a career

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 7 features Sara Butler – Managing Director of Shoot The Company Sara is the Managing Director for Shoot the Company – an award winning film production agency that has been making films for influential brands over the past 15 years. As a film producer and director, she has worked with some of the biggest names in sport & business and has brought unique collaborative and creative culture to projects that enables everyone to feel empowered and inspired through her work. As a creative, her impact to the industry doesn't stop there. Sara also serves as a non-executive member of MAMA Youth Project – a charity that trains young people from under-represented backgrounds to succeed in the media industry, and she is on the Industry Board for the Global Academy. An expert on all things Media and Film, Sara is dedicated to bettering the industry and is very passionate about equal opportunity for women in the sports industry. In this episode, Sara talks about her career journey as a film creative delivering impactful projects within the sports world. Sara shares the beauty of storytelling, the responsibility that comes with having a platform, her experience working in film and sports, and much more. This episode covers: Different creative film projects within the sports world including working with Women in Football and UEFA The importance of storytelling and the impact of having a platform Championing other women in the industry – breaking down barriers through mentorship and fighting for equal opportunity Negotiating your new job contract! How Sara learned to deliver negative feedback and appreciating different personalities within a team Justin Edinburgh and his legacy Sara's advice about getting started in the industry and building a career

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 6 features Elisa (Ellie) Pettit - Founder and CEO of EEP Consulting Ellie has 14 years' experience of design, delivery and implementation of sports events and fan engagement activations globally. She has very recently moved into freelance work, starting her own events management consultancy business called EEP Consulting. Before this transition, Ellie worked as Head of Events for NBA Europe and Middle East. She was responsible for leading the strategic direction and delivery of NBA games, tentpole events and activations throughout the region. She advised and led idea generation for new and innovative ways to activate the NBA brand both in the physical event space and online/virtually. In this episode, Ellie generously shares her story about discovering her passions and stepping into the sports industry. Ellie and Erin talk about all things event management, tips for interviewing, branding yourself, leadership skills, and more. This episode covers: Ellie's roles and responsibilities at the NBA How she discovered that event management is one of her true passions Why most schools in our society only teach young kids about traditional jobs out there! Critical skills to be successful working in events Ellie's recent transition to freelancing How Ellie steered her career path and concrete pieces of advice when it comes to interviews and branding yourself How to enter the sports industry without having previous experience working in sport! Clare Balding and her impact Ellie's last piece of advice for pursuing a career in sport and in event management

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 5 features Donna Kelso - Grand Slam Supervisor for the Women's Tennis Association and Director of the Women's Tennis Association University. Donna has served the professional tennis community since the age of 20, attaining the highest level of International Certification – Gold Badge Chair Umpire, Chief Umpire and Referee simultaneously and officiating Her first Grand Slam as Chair Umpire at Wimbledon. At the peak of her on court career, Donna was one of only 2 female Gold Badge Chair Umpires in the world. Donna joined the WTA in 1998 as a WTA / Grand Slam Supervisor and continues to be highly involved in officiating, being the final on site authority on rules and decisions at WTA Tournaments and working closely with athletes, coaches, broadcast, sponsors, Tournament organizers and of course officials. Donna has worked 111 Grand Slams, 4 Olympics Games and countless other tennis events all over the world. This episode covers: How Donna was proactive in stepping into the tennis world at a young age Donna's career journey starting as a umpire and then transitioning into operations and logistics for the WTA Being a young female working in a male-dominated field that is umpiring How Donna balanced having a successful career with travel responsibilities and raising a family Qualities of a good leader and the impact Billie Jean King has on sports and society today Billie Jean King and the Original 9's 3 revolutionary ambitions for women and girls in sport Donna's piece of advice for pursuing a career in sport

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 4 features Katie McIntyre - CEO of Sports Venue Business, a platform dedicated to providing educational resources and access to the sector's key influencers and decision-makers, all delivered via a range of media-rich formats. Katie has 20+ years experience in the business of sport, first running PanStadia magazine, before spending 3 years working for the new owners on PanStadia & Arena Management and the Stadia & Arena Asia Pacific event. McIntyre then launched Sports Venue Business (SVB) back in September 2016, which is now the leading platform for the sector, delivering insightful interviews, in-depth feature articles and case studies, as well as video interviews with industry execs, which explains why there are now more than 30,000+ industry professionals across the network. Finally, Katie is Executive Director for the hugely successful ALSD International conference and exhibition; Europe's one & only event dedicated to the Premium Seat & Hospitality sector. This episode covers: Katie's career journey into the sports industry What it takes to be a CEO and a positive leader How the industry has changed since 1997 - good and bad Female empowerment within the industry and how to help others Rachael Blackmore and her impact in horseriding and sport Katie's final piece of advice for women in the sports industry

The Her Business of Sport podcast shines a light on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a women in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 3 features Carly Poyser - a female empowerment coach passionate about helping women entrepreneurs find their voice and feel confident when starting their businesses. Carly is on a mission to see more women step into leadership positions and provide equal representation within the sports industry. As a huge advocate for women's sports, she single-handedly, successfully created the women and girls youth programmes for her local rugby club, Bishops Stortford RFC. 6 years later, the women's programme is sustainable and has provided opportunity for women and girls to play rugby. Carly currently serves as Director and Chair. This episode covers: Carly's career background in business and her journey transitioning into consulting The current status of the industry when it comes to gender equality How we can facilitate progressive change on an individual and institutional level The importance of female role models for future generations and what it means to be a leader How women can channel our inner confidence! SUMMER 2022 - Women's Sport Trivia Carly's final piece of advice for women in the sports industry

The Her Business of Sport podcast shines a light on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a women in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 2 features Eve Roberts, who is Equality, Diversity, and Inclusion Officer for the Surrey FA and a professional wheelchair basketball player for the East London Phoenix. Diagnosed with Cerebral Palsy at a young age, Eve wasn't aware of the opportunities to play and work in sport. However, after getting involved with a local wheelchair basketball team, she instantly fell in love with all sports and went on to compete for the Team GB Wheelchair Basketball team. Since then, Eve has devoted her professional and athletic careers to her passions of creating more pathways for people of all backgrounds to enjoy sports and showcasing equal representation within sports for the next generation to come. This episode covers: Eve's career journey The importance of representation within the workforce Eve's experience as a professional para-sport athlete Mental health awareness for professional athletes What it means to be a positive leader within sport. Limited sport opportunities for young girls and women Advice for the future generations

The Her Business of Sport podcast shines a light on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a women in the sports industry about their career journey, expereinces working in the field, and advice they give to future generations. Episode 1 features Mariana Gutiérrez Bernardez, who is the director of Liga MX Femenil, Mexico's top-tier women's professional football leauge, and is supported by more than 10 years of experience developing women's football in Mexico. In 2009, Mariana was co-founder of the largest football 7 vs 7 tournament for women in Mexico. Later in 2015, she joined the Mexican Federation of Football in the Amateur Football department, as coordinator of National Leagues, highlighting her leading role in developing and coordinating the first national amateur women's league of the FMF U16 and U13. In 2016 she took on the management of the new professional women's football league "LIGA MX Femenil" in the LIGA MX / ASCENSO MX office, focusing her work on the development of professional women's football in Mexico. Born in Mexico City, she has a degree in Textile Design from "Universidad Iberoamericana" and a master's degree in "image consulting" and "football business" as well as she reached her pro license degree, the highest coaching qualification in Mexico. She is a member of the Women's Football Committee of the FMF and LIGA MX / ASCENSO MX and member of the Advisory Board of "School of Sports Sciences" of the "Universidad Anahuac". Mariana is an avid women's sports advocate vocalizing her opinions and expertise within the matter on a global scale. This episode covers: Mariana's career journey Transitioning from athletes to business professional Limited sport opportunities for young girls and women Skills to embody as a leader, director, and sport business administrator Challenges faced when pursuing a career in sport What it means to be a good leader Advice for the future generations

https://youtu.be/KzbR_9bAV0s