Her Business of Sport - Elisa (Ellie) Pettit

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations.

Episode 6 features Elisa (Ellie) Pettit - Founder and CEO of EEP Consulting

Ellie has 14 years' experience of design, delivery and implementation of sports events and fan engagement activations globally. She has very recently moved into freelance work, starting her own events management consultancy business called EEP Consulting. Before this transition, Ellie worked as Head of Events for NBA Europe and Middle East. She was responsible for leading the strategic direction and delivery of NBA games, tentpole events and activations throughout the region. She advised and led idea generation for new and innovative ways to activate the NBA brand both in the physical event space and online/virtually.

In this episode, Ellie generously shares her story about discovering her passions and stepping into the sports industry. Ellie and Erin talk about all things event management, tips for interviewing, branding yourself, leadership skills, and more.

This episode covers:

• Ellie's roles and responsibilities at the NBA
• How she discovered that event management is one of her true passions
• Why most schools in our society only teach young kids about traditional jobs out there!
• Critical skills to be successful working in events
• Ellie's recent transition to freelancing
• How Ellie steered her career path and concrete pieces of advice when it comes to interviews and branding yourself
• How to enter the sports industry without having previous experience working in sport!
• Clare Balding and her impact
• Ellie's last piece of advice for pursuing a career in sport and in event management