The Built For Coaches Podcast

There's reasons why a massive gap is being created between the coaches who are winning and the ones who aren't. More and more coaches will see themselves leave this industry if they don't focus on the key components of what we discuss in this episode and honestly, they deserve to if they aren't willing to do the work in these areas to rise above the poor standards we're currently seeing across the board.

Is organic content dead? Is ads the way forward? Do I need a massive budget? Do I need to focus on one Vs the other? This is just a few questions I tend to receive from coaches when marketing their businesses and I wanted to give you my views + a simple strategy that can blend the 2 together powerfully.

Ghosting has become a widely recognised phenomenon in the health and fitness industry. Often used as a blanket term to categorise a wide range of issues between you, the coach and client. Very often though, the categorisation of ghosting always seems to be put onto the client, never the coach. In this episode we talk about ways that you can combat "ghosting" and increase your retention. We've also never described what occurs as ghosting and most great coaches don't.

People get not giving up and a lack of effort by persisting confused. I have my reasons for why I'll never give up and that's what this episode is about but the time spent always enduring struggle and challenges is always put to good use instead of claiming you have a "never give up" mentality but fall short with your inputs. This episode is more of a raw insight into what shaped me as an individual and why I look for the hard stuff that others would preferably avoid.

Most coaches fall into the void because there's nothing stand out about them. They have opinions that are about as controversial as roasted cheese or toasted cheese. There's a reason many are forgotten and this episode tells you why.

In a world where people chase vanity metrics and use them as a marker for "success" you can build your own world where people follow religiously, regardless of the size. After making well over 7 figures in the past few years with what some people deem as a "small following" I believe that most coaches are missing these key pillars in their marketing and it's why people aren't buying.

Coaches rave about personal standards but they never take a moment to consider how their narratives translate to coaching relationships and why, due to their inability to think critically and objectively about what's best for someone else, can actually be one of the most damaging beliefs passed on to clients.

The top 1% of people make going the extra mile the default standard. If you're claiming you want what many others can't achieve but following the same average outputs, you're wasting a resource that you can't get back.

Coaches never take this aspect of their business into consideration. Arguably, the most crucial part. If you can have high agency in this area, you'll win the game.

In today's episode I interview one of our Built For Coaches clients Aiden who joined us after a previous mentorship experience never lived up to scratch. We talk about Aiden's former role working offshore and how many of the behaviours that he developed their in leadership roles have helped him apply himself to business in a way that's took him from strength to strength. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"

Are you aware of the dynamic you're creating inside your coaching relationships either with clients or your own coach? Most coaches don't realise that they are the root of their problem based on the way they unconsciously create dynamics that aren't that of a coaching relationship and it's impacting everyone's ability to achieve the outcome you want effectively.

In today's episode I interview one of our Built For Coaches clients Chloe who doubled her businesses monthly revenue countless times in 2025 and closed a £7k+ deal. We talk about the impact Chloe wants to have and what drove her to seek out new opportunities to use her skills to her advantage. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"

Have fun while we talk about some of the air head behaviour we see unfold in this industry.

In today's episode I interview one of our Built For Coaches clients Paddy who has made 100+ sales in 8 months, attracting desirable attention from different continents and hit an all time record month in business. We talk about the importance of intention and the core drivers behind why you're building your business alongside the changes he's made to achieve this success. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"

Connecting the 3 versions of yourself is imperative. Past > Present > Future. You learn from the past, you act in the present, you create the future. Find out how I predicted my future in this episode based on my past and present self, 13 months ago.

This one may sting a little but it's necessary for those that think building a business requires anything other than hard work and commitment in the name of service and contribution. If you're a Gen Z, bali loving, moped riding, protein shake gulping, thirst trap adoring, YOLO advcoting, work-shy business owner in a service based industry that doesn't think there's consequences to your actions... think again.

This episodes talks you through how I went from building a business through sheer will, determination and discipline to fulfilment and meaning. Using the same skills and the same approach, just with a different intention and meaning driving me.

Scepticism is at an all time high for a lot of coaches. Many are scared to engage in conversation in the fear of being sold the same stuff over and over again. That doesn't just go for new coaches, I'm talking about experienced coaches who are good at their job that have now started to experience levels of doubt after past experiences not fulfilling their promise. So, here's the answers to some questions that you're scared to ask.

Most coaches think they have a lead problem. They don't. They have a business that isn't worth staying in. Great coaches scale steadily, without the need for large acquisition months because they keep clients for longer. In this episode, there are clear and tangible principles that you can apply to your business to keep more of the money you make.

This is all that's standing between you and the business you've always wanted.

If your goal is above average, you're signing up to behave in a way that looks weird to average people. If you want to achieve record breaking goals, it requires you to follow a path that's outlined for record breaking achievements. Something that average people, won't understand. In this episode, I breakdown how to act when people are judging you, disagreeing with you, rejecting you. Most people don't build something record breaking because they become agreeable with people that are mediocre.

The answer to better client adherence, as you're led to believe, often lies in tips, tricks and strategies. That's not the full picture you need to paint to best understand what improvements need to be made by you to actually embody someone worth trusting. If you want 2026 to be the year of better relationships, better client results, better community, better fulfilment in your business... then you'd best tune in.

2026 is about about beliefs, leverage, skills and standards. What moves the needle isn't what most think it is and focusing too much of their time in the wrong areas is holding them back from real progress and growth. If you want to know what upgrades to make in 2026, whether you're good and want to become great or things have been average and you want to improve, this episode will start you off with the direction you need to bring your intentions to life this year.

A reflective session to get you prepared for 2026.

Think selling is sleazy? Think visibility is all about vanity? Think that showing confidence online is arrogant? Well, I'm here to change your perspective in this episode if you're a great coach that prides themselves on their client delivery.

Today we share lessons on a year long journey from being in a deficit, starting a new business to hitting 4 life time record months. This isn't an episode of gloating, this is an episode of insightful lessons that demand change. Change in your outlook, change in your approach and change in your thinking.

If you use social media to attract clients you need to adopt the mindset that it's your funnel. In this episode I talk through how your social media channel is the most powerful funnel you have at your disposal and give you different examples of the core 4 at play so that you can best understand which approach you may want to explore but importantly, how you'll see many of the core 4 interlink throughout.

In this episode I lay out, in full transparency what many business coaches don't want you to know about getting clients. If you want to better understand the core four ways to bring clients into your business and how to make them work for you, tune in for all the details.

Overthinking in business is just inaction in disguise. This episodes tells you why you aren't where you want to be as a result of implementing slowly.

If you've ever used the term in business "I'm not where I expected to be yet" then this episode is going to be critical for you moving forward.

In this episode we explore and extensive breakdown of beliefs that both hold coaches and their clients back and how you can either help yourself or others, change them.

In today's episode the topic of conversation is high ticket coaching and whether or not, you're ready for it or if it's actually killing your coaching business.

The Business Laws of Physics that will help you achieve anything in your fitness business.

Alex Hormozi’s Top Business Tips (and how coaches should apply them).

The process of personal or professional development requires you to learn, which aids changes in behaviour and skill development. I left school thinking I was "stupid" but what I discuss in this podcast helped me become the best learner in any room. If you feel the same about anything you're trying to learn, this episode will transform the way you approach specific academic processes.

Resourcefulness is a key skill that will either help you grow your business or destroy it. Which camp do you fall into?

100 episodes. A milestone for many but a lesson on consistency most importantly.

In this episode I give you an insight into all of the stats that many people wouldn't discuss with you since launching Built to Coach in January 2024 to combining both coaching and business services in August of 2025. This is to help you paint the real picture of what running a business is truly like and why the growth of your business isn't linear.

In this episode we speak about the standards that all successful business owners have and what's potentially lacking from your arsenal that could be impacting your ability to achieve the outcomes you desire in business.

Launches are dependant on multiple factors for it to be successful. What doesn't make a launch successful is the reactiveness of a last minute offer to try and capitalise on an opportunity when the work should have been done months prior. In this episode, I reveal how you should be thinking about both Black Friday & The New Year.