The Brave Technologist

Justin Hochberg, CEO of the Virtual Brand Group, shares how he's helping brands have an omnichannel metaverse presence including his work with Forever21 and NBC's The Voice. He also discusses how to decide which metaverse platforms are best for your brand to start with, and how to define success when there's limited information available. In this episode we discuss: Justin's approach to converting eyeballs into revenue – helping organizations innovate while remaining fiscally responsible Getting buy-in from leaders across an organization who are unsure about taking a chance with Web3 How their team worked with Roblox to create Forever21's first digital fashion collection in the metaverse Launching the most watched TV Show in the world - The Voice - into the metaverse Guest Bio: Justin Hochberg is the CEO of the Virtual Brand Group, an award-winning metaverse pioneer that transforms global brands into metaverse businesses. They've partnered across 5 sectors fashion, retail, sports, lifestyle and entertainment, to deliver immersive experiences, social games, digital marketing campaigns, virtual merchandise and loyalty reward programs that make companies money. It is most well known for transforming Forever 21 from an IRL trend fashion brand into a "Top 10 metaverse brand for 2023 listed among Prada, Gucci and Nike". ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves. In this episode we discuss: How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively Why it's not enough to say your product will make your consumer happy anymore – your advertisement itself needs to create a joyful experience Examples of how augmented reality and a decentralized Web3 Internet will benefit various sectors from manufacturing, sports, gaming and more How he wrote his latest book in 5 days using AI (ChatGPT) Creating brand experiences to effectively engage with Generation Alpha Guest Bio: Dr Mark van Rijmenam is The Digital Speaker. He is a leading future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. He is the founder of the Digital Futures Institute, with a mission to ensure a fair digital future for everyone. Van Rijmenam is an international keynote speaker, and 4x author. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.

Quinn Campbell, VP of Growth at Sky Mavis, discusses how they're working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user. In this episode, we discuss: The future of Web3 growth tech and resources for your marketing tech stack Advertising payment models: making things people want to buy Why a bear market is a beautiful thing! The biggest existential question in Web3: how do we convert the masses? Guest Bio: Quinn Campbell is the VP of Growth at Sky Mavis, which is a web3 tech company, NFT games publisher, and the developer of Axie Infinity. During his time in web3, Quinn has: negotiated Google Play's first-ever approval for a blockchain-linked & NFT-integrated game, shipped the industry's largest web3 creator program, developed Sky Mavis's conversion rate optimization squad and more! ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Ryan Kumar, Founder and CEO of Mintdropz, explains why we're in the caveman stages of an unexplored metaverse. He shares his predictions for when we can expect to see mainstream adoption of the metaverse and what needs to happen first In this episode we discuss: Making cold outreach personal via Twitter and email marketing The state of the crypto market and mindsets for investor success Why the next phase of the metaverse will be social Guest Bio: Ryan Kumar is the founder of Mintdropz - a Decentralized Social Media platform, built to help creators build, grow, and monetize their communities. With a market cap of over $100m Mintdropz is partnered / backed by the biggest blockchains, Polygon, Algorand, Celo & Avalanche. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects. In this episode we discuss: Creating custom content for unique social media channels and accommodating their algorithms (advertising on Twitter versus marketing on TikTok) Gaming in the metaverse and how the experience is (and is not) changing for players Mental health in Web3 and gaming: why the problem is only getting bigger and the role leaders and companies should play Guest Bio: Jon Hook is the CMO at PlayEmber - a creator monetisation platform to help games studios, brands, web3 artists and NFT collections monetise their products and services. Previously he was CEO at BoomBit Group, CRO at Homa Games, and the co-founder of Odyssey Mobile Jon is also an active angel investor in the gaming sector with investments covering mobile games studios, Web3 games and platforms, gaming tech. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences. In this episode we discuss: How to balance advertising quality and returns from your ads while still protecting privacy The intersection of crypto and privacy and how Skiff fits How market changes are impacting marketers, including marketing in Web3 channels Predictions for when crypto will finally displace major markets and infrastructure Guest Bio: Andrew Milich is the CEO and Co-founder of Skiff. Andrew grew up in New York City and graduated from Stanford University as the Henry Ford II Scholar. After spending years programming in security and autonomous vehicles - and spending time working around the world - Andrew founded Skiff. Skiff's email and collaboration products are an end-to-end encrypted, privacy-first workspace, enabling people around the world to communicate and collaborate more freely and effectively. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn't the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value. Key Takeaways: Trade offs marketers are making when choosing to experiment in the Metaverse Battling red tape and governance when getting your brand into Web3, and the value of getting finance and legal team on board from the get-go How to onboard the masses to Web3 and what's being built now to increase mainstream adoption of blockchain technologies Future predictions for the metaverse and how this will impact marketers Guest Bio: Michael Liu, SVP, Head of Innovation at Dentsu Media Recently Michael has been focused on exploring new forms of incentive structures, consumer connection points, and new business models for brands via Web3 concepts and applications. Kevin Villatoro Partnerships at Dentsu Kevin works closely with other agencies to drive awareness of gaming, web3, and other future looking media channels. In his spare time he co-founded Satoshi's Index and has sold hundreds of NFTs. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Avery Akkineni, President of Vayner3, discusses the current state of Web3 adoption and her predictions for its future. She explains how brands are currently experimenting with Web 2.5 – a bridge offering the speed and ease of use from Web2 but with the ownership and self-sovereignty of Web3. Key takeaways: The difference between stunt campaigns and always-on marketing when it comes to the metaverse and what it will take to succeed in Web3 channels Using Tokenproof to distribute NFTs for token-ticketed events Examples of the most meaningful partnerships and activations that have happened in Metaverse so far (e.g. Time, Budweiser, Adidas) Guest Bio: Avery Akkineni is the President of Vayner3 - a consultancy she launched alongside serial entrepreneur Gary Vaynerchuk.Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic Web3 initiatives across cryptocurrency applications, NFT program development, and immersive digital experiences. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Brands are navigating the new Web3 world and with it comes an opportunity for experimentation, innovation and engaging consumers in entirely new ways. But where do you start and when? In this new season of The Brave Marketer Podcast, we're talking Web3 Marketing and how to market in the Metaverse. You'll hear from marketers from top brands and agencies who will help us leverage this exciting moment in time, and take our brave marketing moments to the next level. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's ahead. Music by: Ari Dvorin

Kelly Poquiz Burke, Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connection with consumers, despite lacking any marketing ability on their products themselves. She also shares her approach to Web3 marketing: sticking to a strategy instead of chasing shiny objects. Key Takeaways: How to build integrated, omnichannel marketing campaigns for the Superbowl Ways that produce brands can join Web3 and implement activations for the Metaverse Importance of authentic, purpose driven marketing that showcases your brand values Guest Bio: Kelly Burke is the Associate Director of Brand Marketing & Strategy at Avocados from Mexico and leads the brand equity efforts for the number 1 avocado brand in the U.S. For over 11 years, she has been passionate about building brands that touch people's lives every day, and has worked on household names like Frito-Lay, Chick-Fil-A, Central Market, GameStop, and DiGiorno. Prior to Avocados From Mexico, Kelly was the brand manager for Doritos, where she got to work on the multibillion dollar brand's Super Bowl campaigns. Kelly holds an MBA from the University of Texas at Austin and a BBA from the University of Notre Dame. When she's not building brands, Kelly hosts the Career Slay podcast, helping people slay the fear in career. ------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability. Key Takeaways: What brand marketers can learn from the "race to space" How brands can evaluate where to spend their marketing dollars to make the biggest impact on their target audience Why the ability to lean into future technologies starts with education and awareness Ways to track ROI and specific metrics for evaluating the success of campaigns Guest Bio: Lisa Marie, Head of Content and Partnerships at Talenthouse AG, is focused on leading dynamic teams to build out world-class strategies, authentic content for diverse audiences and driving revenue from partnerships. Plus, advocating and campaigning for equality and diversity within the workplace, mentoring women across the creative industry and acting as a vocal voice for leading, socially-focused businesses. --------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics. In this episode we discuss: Importance of marketing team building strong working relationships across product and compliance departments Ways to collect direct feedback from your audience including user interviews and platforms like Discord The shift to building community as a tactic for mainstream user adoption Guest Bio: Stacy Wakefield is the VP of Marketing at Delphia, an investment platform that lets you invest your money and your data. Stacy has spent her whole career in digital marketing primarily in Fintech at brands like Credit Karma, Credit Sesame and SoFi. Stacy's biggest new marketing challenge is building a web3 brand at Delphia and learning about the exciting and mysterious world of crypto. ------------------------------------------------------ About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate's team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement. We also discuss the removal of third-party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first-party data. Key Takeaways: Why marketers need to examine the value exchange they're offering their consumers – how to get smarter and more consumer centric. Ways that mainstream brands like PepsiCo, Starbucks and Walmart are utilizing Web3 technologies like NFTs and the Metaverse to increase loyalty. Resources for marketers wanting to experiment with Web3 and why this is the best time to get started in the space. Kate's brave marketing moment: Combining The Walking Dead, Augmented Reality and the Mountain Dew to motivate consumers to tune into advertising commercials despite a cord cutting trend emerging at this time. Guest Bio: Kate Brady is a seasoned marketing veteran with over 20-years media and marketing experience, 12+ of those years within PepsiCo. Kate now leads Next Gen D2C Consumer Experience and Direct Digital Marketing Capabilities, a newly formed team within PepsiCo's global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences. ------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she's successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she's helping brands like Macy's and Crocs act boldly through her agency work. Key Takeaways: Why marketers should think long term and create memorable brand experiences that last Social media trends and how consumers are engaging with each of the social media platforms (TikTok, twitter, Facebook and Instagram) in different ways How brands can work with creators in an empowering way that strengthens the creator economy as a whole Guest Bio: Sierra Reed has over 10 years of experience in Social, Influencer, and Content Strategy. She was the lead social strategist for brands such as Estee Lauder, MAC Cosmetics, and Chime as they expanded into TikTok and worked with Creators across the globe. As a strategist, she is always looking at how the internet's changing landscape provides new opportunities for people to better connect with brands and one another. --------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Laura Mesa, Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discusses the importance of developing a customer first product strategy and putting in extra effort to personalize based on real needs of your users In this episode we discuss: How "Makers" like Notion and Figma got their start on Product Hunt – what made them successful on the platform and how it's great resource for discovering the next big idea Dating and Job Hunting: how Laura combined both efforts to launch her marketing career, including getting the chance to meet Steve Jobs and launch the iPhone Testing, learning and using sentiment validation when evaluating products and features Why standing up for your customer is the bravest thing marketers can do Guest Bio: Laura Mesa, Vice President of Community and Marketing at Product Hunt, is a mother, wife and a tech marketer with more than 15 years experience in consumer tech brands, including roles at Facebook, Apple, Mozilla, Yahoo, Sequoia Capital and currently, Product Hunt. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Quynh Mai, Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We also talk about making your audience the star of your campaigns with user-generated, collaborative content. In this episode we discuss: Working with Kanye West on the "Life of Pablo" International Campaign Bringing Kylie Jenner's Kylie Cosmetics into the Metaverse Embracing Decentraland as the new platform for events and community Why marketers need to respond and reiterate quicker than ever before Guest Bio: Quynh Mai who is the Founder & CEO of Qulture, a digital creative agency that helps their clients confidently embrace the near future. She has worked with global brands like Sephora, Nike, H&M, Google, L'Oreal, Yeezy and Ferrari and directly with tastemakers who have been at the forefront of cultural change including Kanye West, Kylie Jenner, Angelina Jolie, Annie Leibovitz, and Jennifer Aniston. ------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Liz Caselli-Mechael, Global Head of Digital & Content for Nestlé, discusses how she's built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by integrating important values like sustainability, social responsibility, and climate action into Nestle's brand strategy. Key Takeaways: Measuring favourabilty and brand lift with specific target segments Being willing to fail forward and iterate quickly from audience signals when your messages turn out to be wrong Getting involved with nonprofits and local communities to use their brand as a force for good Ways to showcase "who is behind the logo" for Nestle's many consumer facing brands and challenging internal perspectives of the brands Guest Bio: Liz Caselli-Mechael is the Global Head of Digital & Content for the Nestlé master brand and has built her career around purpose-driven digital storytelling and engagement. Her team leads in-house content and creative development for Nestlé digital channels and campaigns, crafts audience strategies for both consumers and KOLs, uses data and insights to craft and refine reputation messages, and supports local market teams in 50+ countries to develop their own digital capabilities. -------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they're leveraging "just in time marketing" as a go to market strategy for their upcoming SDK launch. Claire also shares Mina's rebrand story and how it actually started with getting sued by a larger player in crypto! Key takeaways: What "zero-knowledge proof" means and the practical utility of it Marketing to ever evolving audiences when building an L1 The role of brand strategy in setting realistic expectations to earn user trust Differentiating between community and audience – how strategies and tactics for growing each should differ Guest Bio: Claire Kart is the VP of Marketing and Community at Mina Foundation, the non-profit steward of Mina Protocol. She has been with the project since 2019 as one of the first non-engineering team members and helped to foster adoption and growth through testnet, mainnet, token offering, SDK beta, and is currently gearing up her team for the full SDK launch. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Maura Tuohy Di Muro, Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they're adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust. Key takeaways: Protecting democracy while elevating important voices Responding to consumer distrust and increasing demands Making platforms like Twitter safe, accessible and inclusive Connecting human emotion to your products How they conceptualized, built, and distributed Twitter Data Dash to help their users understand their privacy policy Guest Bio: Maura Tuohy Di Muro is the Head of Product Marketing at Twitter, where her team scales GTM programs for safety, privacy, and information integrity. Prior to Twitter, Maura was a Global Marketing Director at Mozilla, the not-for-profit that makes the Firefox browser. Maura is passionate about the intersection of technology and humanity and lives in San Francisco with her husband and 2 sons. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation and massive growth for some of the most beloved brands. In Season 5 of The Brave Marketer Podcast, we're getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands. We'll cover topics like: Web3, cookieless advertising, crypto marketing, privacy and future-proofing your brand. Each week, top marketers will share the strategies and tactics behind their brave marketing moments that led them to where they are today. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's ahead. Music by: Ari Dvorin

Winston Zhang, Co-founder at Cega, shares how they're preparing for their upcoming mainnet launch. He discusses the marketing strategies they're working on, including an NFT collection, and a major risk they took by differentiating their visual branding. He also educates us on the benefits of exotic options, even in a bear market. In this episode we discuss: How to increase mainstream of adoption of your products Focusing on your customers instead of your competitors Differentiating through your branding and marketing aesthetics Why crypto marketers should cut the jargon Creating FOMO when fundraising and pitching VCs Guest Bio: Winston Zhang is the co-founder of Cega that is building the first decentralized exotic options protocol in Web3. He was previously a founder in Y Combinator's Winter 20 batch and before that, a product manager at DoorDash. Fun fact, Winston is Canadian and has a twin brother! ----------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel. In this episode we discuss: How optimizing for speed and cost impacts blockchain adoption and attracting crypto traders The challenges crypto marketers face when advertising on social media channels Upper funnel activations and ways marketers can get more comfortable going horizontal with their channels how user research can play an important role in meeting users where they are, and creating effective marketing strategies Guest Bio: Jay Kurahashi-Sofue is the VP of Marketing at Ava Labs, a Web3 organization building Avalanche. Prior to Ava Labs, he was the Head of Marketing at Fluidity and AirSwap and also was a strategist at Ogilvy, where he co-founded its first blockchain marketing group. Jay is also the co-founder of BlockMarketers, a virtual and in-person community for marketing executives in the blockchain industry. Outside of Ava Labs, Jay is a photographer and music producer. --------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Brad Michelson, Head of US Marketing team at eToro, discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they've implemented to overcome them. In this episode we discuss: What makes the eToro marketplace different from any other crypto trading platform on the market CryptoBowl: how brands like eToro and Crypto.com took over the Superbowl this year The clever way eToro used Twitter and its integration with Giphy to increase the performance of their ads How to leverage online communities like Discord, Telegram, and Signal for crypto marketing Guest Bio: Brad Michelson is the Head of US Marketing team at eToro, a global social trading platform with over 27 million global users. He is a digital marketer with over ten years of experience taking finTech and e-commerce brands to market. Previously, Brad worked as the Director of Marketing at BlockFi. ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Aaron Schneider, Business Development and Partnerships at Bitpay, discusses ways that crypto can become more useful in order to maintain its relevance into the future. He shares what Bitpay is doing differently to solve this with e-commerce, along with the challenges they're up against in transitioning to crypto as a mainstream form of payment. In this episode we discuss: Trends in fintech marketing and how to attract millennials and gain production adoption Launching Lamborghini's first-ever NFT collection The benefits for merchants in switching over to crypto as a payment method How "accepting crypto" is a marketing opportunity for brands and examples of how brands like Newegg took advantage Guest Bio: Aaron Schneider Business Development and Partnerships at Bitpay - the largest cryptocurrency payments gateway. Aaron has been in the eCommerce, fintech, and payments industry for over 22 years. BitPay is compatible with 95 crypto wallets and 13 cryptocurrencies and enables merchants to accept crypto payments with no volatility risk. BitPay also helps merchants with crypto disbursements/payouts/crypto rewards programs. Aaron is also co-author of the Better Business Book Volume 2. (available on Amazon). ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network, discusses the world of DIDs (decentralized identifiers) and some of the future use cases, along with how Web3 will change the way data is handled. He also talks about the changing relationship between marketers and the data needed to optimize their businesses, and why privacy is often highlighted but becomes compromised in an effort to track results. We also discuss: How data ownership will impact the ways in which consumers interact with the internet and view their personal privacy The ethics and security considerations for sharing your data in a web3 world The lifetime values of our personal genome data and how much we should or could be paid for sharing it along with ways that large multinational companies can monetize idle data sets Importance of appealing to human emotions in marketing and committing to a particular position or belief. Guest Bio: Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network. Dylan is a longtime crypto supporter and enthusiast dating all the way back to 2011. He has consistently been at the forefront of the intersection between society and technology and has appeared alongside such luminaries as Edward Snowden and Gavin Wood. Dylan is an investor and advisor to a number of crypto projects and has been building in the space since 2017. His most recent interests and pursuits are in the fields of decentralized data monetization and decentralized identity, respectively, as co-founder of Kylin Network and NFT3, respectively. ---------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

David Feinstein, Head of Partnerships at SuperRare, discusses the economics of digital art and how valuing NFTs compares to the traditional art world. He also shares how luxury products, designers and brands can get into the Web3 game via the SuperRare marketplace. We also discuss: How SuperRare is creating marketing moments that go viral while also empowering artists Digital scarcity and levers that drive the price of crypto art and NFTs Social media and crypto: why Twitter is SuperRare's top channel for driving new business and how they measure its impact Ways the fashion and entertainment industries can leverage crypto Guest Bio: David Feinstein, Head of Partnerships at SuperRare – the premier digital art marketplace in the NFT world that is often compared to the new aged Christies x Sothebys for the traditional art market. David leads their partnerships and works with top brands and agencies to bring NFTs + cryptoart to the masses and through empowering the artists and collectors of the SuperRare community. ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Duke Kim, Director of Crypto Partnerships at The Giving Block, educates us on the benefits of crypto philanthropy and the work they're doing to connect donors and nonprofits, along with ways that companies can create corporate social responsibility programs to make and impact. Discover why donors should donate cryptocurrencies versus dollars, and the associated tax implications to consider. We also discuss: The rise of NFT driven donations (Care.org, Jack Butcher, Twitter) The goal of Crypto Giving Tuesday and examples of fundraising campaigns that have raised hundreds of millions of dollars for charities How Brave users can donate their BAT, Bitcoin and ETH Case Study: How Nexo and The Giving Block raised $25K for the 'Save The Children' campaign by using Brave Ads. Guest Bio: Duke Kim Director of Crypto Partnerships at The Giving Block, an organization makes it easy for nonprofits to accept cryptocurrency donations and for users to donate in a more tax efficient way. ------------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Aggroed Lighthacker, CEO at Splinterlands, discusses why gaming was the winning solution to support the mass market to engage with crypto. He discusses how Splinterlands massively exploded its user base through word of mouth advertising among hardcore gamers, along with growth tactics that other crypto companies can replicate. In this episode we discuss: Why mass adoption of cryptocurrency can lead to more peace, prosperity, and freedom in the world Utilizing community building platforms like Discord to grow an audience Creating demand with scarcity and how the economics of NFTs differs to the real estate market Ways they marketed their game on a lean budget in the early days His predictions for the future of blockchain, gaming, crypto, and NFTs Guest Bio: Dr. Jesse "Aggroed" Reich, CEO at Splinterlands, was a chemistry professor before launching a successful career in the educational software industry. A lifelong gamer, Aggroed both played games and created them as a hobby. In 2016, he started using the blockchain-based blogging platform steemit.com to have an immutable place to free write on topics he wanted to investigate. Together with Matt Rosen, they created and cofounded the Splinterlands game in 2018 which is now one of the largest Dapps in the world. ------------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Chris Ghent, Global Head of Brand Strategy & Partnerships at the NEAR Foundation, shares how he and his team are taking a unique approach to making crypto more tangible to new users, along with how Layer 1 protocols such as NEAR can really bring in the masses and remove friction through branding. In this episode we discuss: Broader applications of NFTs outside of just art and collectibles Opportunities for the creator economy with DAOs Using innovation and marketing channels for a Web3 world Creative NFT collaborations with musicians like deadmau5 Guest Bio: Chris Gent is an award-winning marketer and entrepreneur and currently the Global Head of Brand Strategy & Partnerships at the NEAR Foundation. Chris has worked with leading traditional and blockchain brands including Breaker (formerly SingularDTV), First Republic Bank, Harman International Industries, Infiniti Motor Company Ltd, Johnson & Johnson, Keds, Nielsen, Novartis, Prestige Brands, Stanley Black & Decker, and Tezos. ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Matty Taylor, Head of Growth at Solana Labs, shares how and why community drives the growth of Solana. We also discuss some of the challenges with trying to shift to a decentralized company / model, and why having a great user experience is even more crucial in building trust within a DeFi application. In this episode we also discuss: Ways that crypto marketing differs from traditional marketing How Web3 is the future of crypto advertising Why Matty thinks Crypto is having its 'iPhone moment' Market factors in educating consumers and sparking interest in crypto Underscoring the importance of the Brave and Solana partnership (announced at WebSummit in Portugal) Guest Bio: Matty Taylor is the Head of Growth at Solana Labs, and has been obsessed with cryptocurrency ever since he wrote his undergraduate thesis on the economics of Proof-of-Work consensus mechanisms. Prior to his role at Solana Labs, Matts worked at 0x and Square. --------------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Steven Kalifowitz, CMO at Crypto.com, shares the strategies and tactics he's implementing on his team's quest to become a world renowned brand like Coke and Netflix. This includes how they've approached their partnerships with the UFC, Formula One, Matt Damon and the Sixers, along with their record breaking naming acquisition of the Staples Centre in LA. In this episode we discuss: The importance of having a consistent, single message when reaching a global audience Why telling great stories will always remain a top marketing strategy What differentiates Crypto.com's NFT marketplace and its future applications How Crypto.com is leveraging the power of word of mouth marketing. Guest Bio: As the CMO of Crypto.com, Steven Kalifowitz and his team have led the mainstream adoption of crypto around the world and elevated the conversation about crypto, most recently with a global campaign featuring Matt Damon, and the renaming of the Staples Center to Crypto.com Arena. A two-time Emmy Award winner, Steven began his career in the film & TV industry and has spent over two decades working with the world's most popular platforms, brands, and content around the world. ----------------------------------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

The world is waking up to the power of crypto, and we are seeing this with new NFT and token launches everyday - all using Blockchain technology. Season 4 of The Brave Marketer Podcast will exclusively focus on how crypto companies are becoming mainstream and leveraging this exciting moment in time. We'll cover topics like: NFTs , DeFi, wallets, DAOs, Web3, Layer 1 protocols, privacy, and the creator economy. Each week, guests from top brands and agencies will share the strategies and tactics behind their brave marketing moments, and discuss how they're shaping today's most influential crypto brands. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Virgin is a powerful brand that's succeeded across many ventures: media, airlines, mobile and more. Now, they've set their sights on the cruise ship industry. They've launched an entirely new cruise line during the pandemic, and are taking the guest experience to a whole new level with massive success. In this episode we discuss: Ways that Virgin Voyages is differentiating the guest experience for their users (aka sailors) through entertainment, food and novel itineraries How they've tweaked their marketing messages to ensure safety and a feeling of trust for a post-covid world Campaigns and tactics they've implemented to grow brand awareness including celebrity endorsements and referral campaigns How the halo effect and established goodwill of the Virgin brand has impacted the success and market adoption of their new products, including Virgin Voyages Guest Bio: Mariana Fonseca is the Vice President of Digital Experience and Loyalty at Virgin Voyages. Mariana oversees the teams that curates irresistible digital journeys for its Sailors on web, app and on-board digital properties. She works across different teams to drive brand loyalty by leveraging all customer touchpoints and experiences. Before joining Virgin Voyages, Mariana spent ten years at American Airlines in various leadership positions in finance, alliances, planning and product management. Justin Terry serves as the Senior Director of Growth at Virgin Voyages. In this role, he leads a team responsible for introducing the world to Virgin's new cruise brand, and driving growth through a data-driven, sailor-centric, and FUN approach to paid media, organic social, partnerships, and brand work. Brave Pick: This week's Brave Pick of the Week is Near Protocol. Check out their website here. ---------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch. In this episode we also discuss: How media buying has changed over the last 10 years and where Andy is investing now Elevating the member experience through strategic, value added partnerships What it takes to be a bold marketer and finding your unique edge American Express's proprietary scorecard for measuring against engagement and brand lift and more! Guest Bio: Andy Goldberg, joined American Express in May 2019 as SVP, Global Brand Planning, and Content. Since joining in May 2019, Andy has led the American Express brand into the future by driving meaningful ways for key audiences to engage with Amex. He is responsible for developing the global brand strategy and annual brand marketing plans. Andy is driving and reinventing how that comes to life through content on multiple platforms, including leading the future of payment (beyond card) and brand design efforts. Andy has transformed Shop Small from a single day into a year-round global platform, supporting merchants, small businesses, and cardmembers. Brave Pick: This week's Brave Pick of the Week is Telus Mobility. Check out their website here. ----------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Jessica Bryndza, CMO at Lilium (an aerospace company that's developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it's been like for her to market a pre-revenue company that won't be available until 2024. In this episode we also discuss: Her brave marketing moment: collaborating with Rolling Stones Magazine, The Weeknd and Childish Gambino on the launch of Google Play Music Covid's impact on the adoption of DTC companies and how direct to consumer companies are going to market and connecting with their customers in unique ways Examples of purpose driven companies, led by women, that are challenging their industries The connection between your employer brand and the success of your external facing brand in the market Guest Bio: Jessica Bryndza is the CMO at Lilium, an aerospace company based in Munich that's developed a 100% electric, 7-seater jet with zero operating emissions. Jessica is a Marketing leader with over two decades of B2B and B2C experience. She's has helped redefine the way both startup and Fortune 500 companies like American Express, Uber, Google, and Softbank develop brand marketing strategies and global campaigns. She has consistently worked to connect with those companies' diverse customers (and employees) through stories, campaigns live & digital experiences, and cultural moments. Brave Pick: This week's Brave Pick of the Week is Nervos Network. Check out their website here. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Jeremy Epstein, CMO at Gtmhub, shares how he's shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities. In this episode we also discuss: Considerations for NFT marketing and the utilization of decentralized technologies Identifying and listening to your brand champions to create community Examples of how Dapper Labs delivers blockchain-based experiences and NFT digital collectibles via Crypto Kitties and collaborations with the NBA and Dr. Seuss How email marketing has changed and what it takes to be successful Guest Bio: Jeremy Epstein is the Chief Marketing Officer at Gtmhub, the world's leading SaaS provider enabling the OKR (Objectives and Key Results) goal-setting methodology. In December 2020, Gtmhub raised the largest Series B round in the history of the category ($30 million) and serves global brands like Société Générale, CNN, Adobe, Red Hat, and TomTom. Prior to Gtmhub, Jeremy was the VP/Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.8 billion valuation and 1400 people during his 4-year tenure. Concurrently, Jeremy serves as the co-Chief Investment Officer of the Crypto Futura Fund, a thesis-driven hedge fund that identifies undervalued, high potential blockchain-based tokens in the emerging crypto asset class. The Fund returned 90% in 2020. ----------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Andrea Sengara, VP Marketing at Campari, discusses how she's building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years. In this episode we also discuss: How challenger brands can get scrappy and create an even bigger impact than established brands with larger marketing budgets Creating digital brand moments that are seamless and omnichannel Utilizing emerging technologies like AI in field marketing and live events Leveraging occasions and seasonal moments with Pinterest Activations Guest Bio: Andrea Sengara is a seasoned global marketing leader who joined Campari America in 2020, with more than two decades of experience within the beverage alcohol industry. Andrea oversees all facets of marketing for Campari Group's premium portfolio of brands, such as Aperol®, Campari®, SKYY Vodka®, Espolòn Tequila®, Grand Marnier® and Wild Turkey®. In an industry where brands are inherently social, Andrea explores what experiences and consumer engagement looks like in a post-COVID environment – identifying new opportunities to help consumers discover and experience Campari America's portfolio of brands. Brave Pick: This week's Brave Pick of the Week is The Motley Fool. Check out their website here. --------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn't competing against other airlines; they're competing against the road trip. In this episode we also discuss: How big brands like Gatorade, Red Bull and Patagonia take risks and exhibit bravery in their marketing campaigns Why demographic segregation can actually hurt more than it can help when buying media The actual insights that cause customers to buy, and how to elevate the customer experience Ways employer branding and HR can impact your brand's success in the marketplace Applications of crypto in third world countries Guest Bio: Chris Kneeland is the CEO of Cult and one of the veteran marketers out there - he is the senior advisor to CMOs at Zappos, Harley Davidson, Best Buy, Godaddy, and dozens of other brands. Brave Pick: This week's Brave Pick of the Week is Avalanche. Check out their website here. ---------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he's navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he's found to be the best performing channels. In this episode we also discuss: How crypto marketing differs from digital advertising and promotions in other industries What rules to keep in mind when marketing on channels like Google and Facebook Best practices when buying media to reach the crypto market Guest Bio: Shiran Herzberg is the Head of Media at eToro, where he's worked for the last 10 years, leading the media buying and performance team, along with helping with eToro's brand marketing. Brave Pick: This week's Brave Pick of the Week is Columbia Sportswear. Check out their website here. --------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian's bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he's challenging large and established brands in the competitive CPG market. In this episode we also discuss: Successfully pitching Whoopi Goldberg to gain a celebrity endorsement and partnership on a new social marketing campaign Examples of the death life message and how scare tactics grab attention Getting creative with on-site activations and experiential marketing campaigns Ian's process for developing the brand voice for his clients by ensuring the brand doesn't just check boxes, but actually resonates Guest Bio: Ian Wishingrad is the Co-Founder of Three Wishes Cereal, Founder of branding and advertising agency BigEyedWish and host of "I'm with the Brand" on ADWEEK. Before creating Three Wishes, Ian was an "ad man" building his agency working on clients like AT&T, DIAGEO, and Nestle and many more. After the birth of his son, Ellis, he and his wife / business partner Margaret, were on a mission to feed him wholesome food, which sprang the beginnings of Three Wishes. Their passion and experience positions them perfectly to turn Three Wishes into the next big cereal brand. Brave Pick: This week's Brave Pick of the Week is Crocs. Check out their website here. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked. In this episode we also discuss: How Crunchbase approached changing the pricing and packaging of their products The consumerization of IT and making user experiences more delightful Strategies for optimizing the full funnel and reducing opportunity gaps when advertising Ways the future of work is impacting job opportunities and mobilization of talent Guest Bio: Shanee Ben-Zur is the Head of Marketing & Growth at Crunchbase, where she leads the teams that shape the Crunchbase brand, acquire new customers, and retain users. With 14 years of B2C and B2B experience at startups and public companies, she understands how to bring the best elements of consumer marketing to the enterprise. Brave Pick: This week's Brave Pick of the Week is Crypto.com. Check out their website here. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots. In this episode we also discuss: How the shift from live events to online events really made brands focus on the content The strategy behind why AngelList prioritizes growth programs that are aimed at existing customers over acquiring net new users Being scrappy with your marketing dollars, spending like a startup and debunking that you have to invest a lot of dollars to have an impact Creating trust in highly regulated industries by respecting user privacy Guest Bio: Helen Min leads marketing and communications at AngelList. She spent the last 12 years leading marketing teams at Plaid, Quora, Dropbox, and Facebook. Prior to working in tech, Helen worked in the advertising industry managing automotive and technology clients for Venables Bell & Partners and Young & Rubicam. Helen holds an MBA from UC Berkeley and an MS and BS in Communications from the University of Illinois at Urbana-Champaign. She currently lives in San Francisco with her son. Brave Pick: This week's Brave Pick of the Week is Yubico . Check out their website here. ----------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Modern marketing changes fast, and great marketers need an edge. Marketers from challenger brands need to be especially Brave. This season we're shaking things up and inviting guests from challenger brands who can really give us a backstage view on their brave marketing moments. We also discuss today's most pressing marketing challenges such as ethical advertising, consumer privacy, crypto marketing, brand safety and a future without 3rd party cookies. Brave Software is at the forefront of a new online privacy frontier and has a unique insight into the future of marketing and advertising in a cookieless world. Co-founded by Brendan Eich who wrote Javascript in 1995 and was the co-founder of Mozilla Firefox, Brave is The Privacy browser with the first global digital ads platform built specifically for privacy. Learn more at: https://brave.com/thebravemarketer

Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they're such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave's success. In this episode we also discuss: How content creators and artists can leverage NFTs to promote their work The role of your community in amplifying your message and accelerating growth Creative ways that marketers can leverage NFTs and other crypto tokens Tactical ways marketers can use NFTs for campaign success and user engagement. Guest Bio: Luke Mulks is VP Operations at Brave Software and prior to Brave, Luke was the Director of Ad Operations at OAO. He has an extensive background in startups and publishing. Currently at Brave, Luke is working on having ads use encryption and respect human privacy by default. Help us shape Season 3 by providing feedback in our short survey here. Brave Pick: This week's Brave Pick of the Week is Axion. Check out their website here. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she's breaking down stereotypes and clichés in the InfoSec and Technology sector and discusses her top tips on how users can take control of their privacy. In this episode we also discuss: Privacy tips and tricks you can implement today to increase your personal security The importance of connecting users with empathy and shared beliefs How to build a sustainable growth engine that connects people with brands, giving you the privilege of capturing their time, energy, and attention. Guest Bio: Andra Zaharia helps cybersecurity companies crush clichés with content that breeds fans and fuels growth. She brings over a decade of digital marketing expertise focused on startups and scaleups, half of which she spent in the cybersecurity industry, acting as a bridge between technical pros and business leaders. When she's not fighting InfoSec marketing BS, she talks to high performers about their decision-making process on her podcast, 'How do you know?'. Brave Pick: This week's Brave Pick of the Week is NortonLifeLock. Check out their website here. ----------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, consumer privacy, and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life's virtual world. He also shares his perspective on why privacy is a mandate, and how first-party data plays an integral role in any marketing strategy. In this episode we also discuss: P&G's responsible beauty initiative and how they're building an inclusive brand and collection of products Earning consent from consumers through active participation in data collection Why personalization will play a big role in how brands and advertisers will be able to reach consumers in the future How to leverage first party data to better understand consumers Brave Pick: This week's Brave Pick of the Week is Herotainment. Check out their website here. Guest Bio: Sergio DosSantos is the Director of Technology and Digital Transformation at Procter & Gamble Beauty. Sergio was born and raised in Venezuela where he graduated as an Electrical Engineer and first joined the team at P&G. Shortly after Sergio moved abroad into different international assignments in Western Europe and is currently located in Geneva, Switzerland at the European Headquarter for P&G. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he's helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide. In this episode we discuss: How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertainment and community at the heat of the global pandemic The methodology Kettle Foods used to engage their fans in developing new, personalized products which disrupted the entire CPG industry Why we need to change how attention is awarded to better serve end users What consumers should Who owns your data? What consumers should keep in mind about the future of data ownership Guest Bio: Dylan Boyd is currently the Director of R/GA Ventures, a Corporate Venture Fund, where he works with global brands to develop in-house, partner and Venture Studio programs. R/GA is a global digital agency that creates early stage products, digital services and experiences. Dylan works across sports, blockchain, health, pets, CPG, media, data, marketing and other verticals. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he's created for global brands such as, Vespa, Armani Jeans, Michael's and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heightening the user experience, creating trust and ultimately increasing sales. In this episode we also discuss: How Vespa used programmatic advertising data to shape product innovation and target a niche audience. The results of Kim Kardashian's first ever paid Twitter tweet for Armani Jeans. How Michael's transformed their business by focusing on their customer first across all channels. The value and strategy of using actual brands in film, television, video games, etc to create a heightened experience for the users. How creators can monetize downstream in ways they couldn't before with NFTs Brave Pick: This week's Brave Pick of the Week is Chainlink. Check out their website here. Guest Bio: Darren Herman is an Operating Partner at Bain Capital where he works on growth strategies. Prior to joining Bain Capital, he spent time leading the first privacy-preserving content platform at Mozilla and spent nearly a decade on Madison Avenue leading digital programs and ad budgets large and small. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Get a backstage view of the Brave Ads Platform from one of Brave's most experienced Regional Sales Directors. You'll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry. Rich Rosenzweig is the Regional Sales Director at Brave Software and a seasoned vet when it comes to internet advertising. His career spans over 17 years with stops at Yahoo, Lotame, Rubicon and Nativo prior to joining Brave in 2019. With knowledge across search, display, video, and programmatic, he seems to have an idea for all new products that Brave releases. When he's not talking about the digital space, he's spending time with his wife and 2 kids at the beach or skiing. This week's Brave Pick of the Week is Culprit Underwear. Check out our case study with them here. In this episode we also discuss: The most common questions advertisers have for the Brave Ads team about privacy, cookieless advertising and the Brave Ads platform. Which product categories perform best, and why more mainstream and CPG brands are coming on board. How Brave Ads allows advertisers to reach a previously unreachable audience and the impact of privacy-respecting advertising. How brands and agencies differ in how they're preparing for a future without 3rd party cookies. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers. In this episode, we also discuss: Utilizing blogs for keyword ranking and organic search Demonstrating value through advertising to earn audience attention How to effectively advertise and sell to highly motivated buyers The power of integrating your brand and product marketing teams together How the next generation of marketers can leverage gaps in the market for early career progression This week's Brave Pick of the Week is eToro. Check out a case study we created with them here. Our Guest: Natalie Mendes, Brand Content Team Lead at Atlassian. With a background in journalism, PR, and advertising, Natalie is a full-stack content marketer who specializes in building brand-centric content programs. In her work at Atlassian where she is the Brand Content lead, her work has earned multiple awards, including one from Digiday, and delights her customers every day. About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin