Experiential Marketing and Making Crypto Events More Memorable
The Brave Technologist · Brave
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Show Notes
In this episode we discuss:
- How optimizing for speed and cost impacts blockchain adoption and attracting crypto traders
- The challenges crypto marketers face when advertising on social media channels
- Upper funnel activations and ways marketers can get more comfortable going horizontal with their channels
- how user research can play an important role in meeting users where they are, and creating effective marketing strategies
Guest Bio: Jay Kurahashi-Sofue is the VP of Marketing at Ava Labs, a Web3 organization building Avalanche. Prior to Ava Labs, he was the Head of Marketing at Fluidity and AirSwap and also was a strategist at Ogilvy, where he co-founded its first blockchain marketing group. Jay is also the co-founder of BlockMarketers, a virtual and in-person community for marketing executives in the blockchain industry. Outside of Ava Labs, Jay is a photographer and music producer.
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About this Show:
The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.
Music by: Ari Dvorin