Understanding Exotic Options and Marketing Tactics for a Mainnet Launch
The Brave Technologist · Brave
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Show Notes
Winston Zhang, Co-founder at Cega, shares how they're preparing for their upcoming mainnet launch. He discusses the marketing strategies they're working on, including an NFT collection, and a major risk they took by differentiating their visual branding. He also educates us on the benefits of exotic options, even in a bear market.
In this episode we discuss:
- How to increase mainstream of adoption of your products
- Focusing on your customers instead of your competitors
- Differentiating through your branding and marketing aesthetics
- Why crypto marketers should cut the jargon
- Creating FOMO when fundraising and pitching VCs
Guest Bio:
Winston Zhang is the co-founder of Cega that is building the first decentralized exotic options protocol in Web3. He was previously a founder in Y Combinator's Winter 20 batch and before that, a product manager at DoorDash. Fun fact, Winston is Canadian and has a twin brother!
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About this Show:
The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.
Music by: Ari Dvorin