Measuring and Rewarding Attention in New and Personalized Ways
The Brave Technologist · Brave
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Show Notes
In this episode we discuss:
- How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertainment and community at the heat of the global pandemic
- The methodology Kettle Foods used to engage their fans in developing new, personalized products which disrupted the entire CPG industry
- Why we need to change how attention is awarded to better serve end users
- What consumers should
- Who owns your data? What consumers should keep in mind about the future of data ownership
Guest Bio:
Dylan Boyd is currently the Director of R/GA Ventures, a Corporate Venture Fund, where he works with global brands to develop in-house, partner and Venture Studio programs. R/GA is a global digital agency that creates early stage products, digital services and experiences. Dylan works across sports, blockchain, health, pets, CPG, media, data, marketing and other verticals.
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About this Show:
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
Music by: Ari Dvorin
Hosted by: Donny Dvorin