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The Brave Technologist

The Brave Technologist

200 episodes — Page 3 of 4

S8 Ep 89Reducing Your Data Footprint and Confronting The Illusion of Privacy

Naomi Brockwell, Founder of NBTV Media, discusses the true cost of "free tools," and why we need a major mindset shift when it comes to trading value for value. She also discusses the illusion of privacy versus the reality that data brokers are working in, and how AI may make the data broker's job obsolete. Key Takeaways: The easiest ways to reduce your digital footprint, and unpacking the switching costs of transitioning to privacy respecting alternatives. How AI can democratize the playing field between data brokers and everyday users. What to look for when choosing a reputable VPN. Guest Bio: Naomi Brockwell is a tech journalist, creator of NBTV.media, and author of "Beginner's Introduction to Privacy." NBTV—which teaches people how to retake control of their lives in the digital age—boasts more than 750k subscribers across platforms. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Apr 17, 202434 min

S8 Ep 88Measuring The Speed of AI Through Benchmarks

David Kanter, Executive Director at MLCommons, discusses the work they're doing with MLPerf Benchmarks, creating the world's first industry standard approach to measuring AI speed and safety. He also shares ways they're testing AI and LLMs for harm, to measure—and, over time, reduce—the potential harms of AI. Key Takeaways: How they're using research to help build public confidence in AI and emerging technologies The types of questions enterprise customers should ask their system providers AI safety, and the ways MLCommons is using benchmarks to offer standardized measurements about the potential harm of using AI Unique applications of AI, human creativity as the only limit on where AI can go, and how we can make analog experiences more intelligent in the future Guest Bio: David Kanter is a founder, board member, and the Executive Director of MLCommons where he helps lead the MLPerf benchmarks and other initiatives. He has 16+ years of experience in semiconductors, computing, and machine learning. David founded a microprocessor and compiler startup, was an early employee at Aster Data Systems, and has consulted for industry leaders such as Intel, Nvidia, KLA, Applied Materials, Qualcomm, Microsoft, and many others. He holds a Bachelor of Science degree with honors in Mathematics and a specialization in Computer Science, and a Bachelor of Arts with honors in Economics, both from the University of Chicago. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Apr 10, 202431 min

S8 Ep 87Cherishing the World of Analog, and Advocating For Your Right to Privacy

Carissa Véliz, Associate Professor at the Institute for AI at the University of Oxford, discusses how our personal data is the currency of power for tech giants, and ways the balance can be tipped back in favor of individual rights. We also address the privacy implications of large language models, and consider whether OpenAI and tools like ChatGPT are complying with the GDPR. Key Takeaways: How the erosion of privacy poses a real threat to our fundamental values of democracy Why she advocates an end to the data economy, some alternative, and the companies leading the way in privacy-first business models The analog world and its role in safeguarding our privacy, along with different ways to design AI that would require less of our personal data The temptation to abuse power, and how we may navigate the intersection of technology, privacy, and ethics moving forward Guest Bio: Carissa Véliz is an Associate Professor in Philosophy at the Institute for Ethics in AI at the University of Oxford. She is the recipient of the 2021 Herbert A. Simon Award for Outstanding Research in Computing and Philosophy. She is the author of the highly-acclaimed Privacy Is Power (an Economist book of the year, 2020), and the editor of the Oxford Handbook of Digital Ethics. She is a member of UNESCO's Women 4 Ethical AI, and she advises companies and policymakers around the world on privacy and the ethics of AI. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Apr 3, 202425 min

S8 Ep 86Harmonizing User Privacy with Web Functionality and Ad-Blocking Technology

Ryan Brown (Filterset Engineer at Brave) and Peter Snyder (Senior Privacy Researcher at Brave) discuss the latest advancements in ad-blocking technology, and how Brave's control over its browser stack plays a crucial role in maintaining a private yet fully operational Web experience. They also reflect on the resilience of the ad-blocking community, especially in response to the looming changes of Manifest V3, and its potential to reshape the extension landscape. Key Takeaways: How privacy tools have evolved over time as users have gotten more familiar with these tools, and more sophisticated in their usage. The arms race between Big Tech and ad blockers, and the community-driven ad filtering that powers many of today's best privacy tools. What the chromium Manifest V3 update is and how it will impact ad blocking. What distinguishes Brave's privacy features from other competing browsers, and how Brave's product principles influence product development. Guest Bios: Ryan Brown is a Filterset Engineer at Brave and a List Author Maintainer for the Easylist project and Webcompat Fixer. Peter Snyder is a Senior Privacy Researcher and Filterset Engineer at Brave Software, who received a PhD from the University of Illinois at Chicago, focusing on Web privacy, security, and measurement. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Mar 27, 202439 min

S8 Ep 86When Power Goes Unchecked (Crypto Wars, Privacy Rights, & Mandating Encryption)

Josh Swihart, CEO at Electric Coin Co., discusses public perception of pseudonymity versus privacy, and how this impacts adoption of privacy preserving products. He also explores the increasing challenge of crypto wars—which impacts cryptographic and privacy rights worldwide—and why he believes encryption should be mandated for US citizens. Key Takeaways: Why physical cash should be treated/regulated differently than digital money Examples of regulation and policy overreach, and how this slows progress and innovation Why user experience and ease of use needs to catch up with protocol The importance of the Zcash and Brave initiative Guest Bio: Josh Swihart is CEO at Electric Coin Co. (ECC). Prior to ECC, he served as the SVP of Global Marketing for K2, leading global growth from start-up to acquisition by Francisco Partners. He began his career as a software engineer, and has served as a global practice principal for EMC, the CEO of Aspenware, and VP of software development for 3t Systems. Josh has received numerous global and national awards for leadership, marketing, and solution delivery. He's an advocate for underserved and/or exploited people all over the world, most actively with those living in the slums of Mumbai and Pune, India. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Mar 20, 202430 min

S8 Ep 85Fighting the Privacy Washing of Big Tech with ProtonMail

Andy Yen, Founder & CEO at Proton, discusses how big tech is presenting a false sense of privacy to its users—and why this is dangerous. He also unpacks the confusion between privacy and anonymity, and how where you live impacts your right to each. Key Takeaways: How Proton has attracted users and early adopters while sticking to a privacy-first marketing strategy. What we can learn from the cultural shift to environmental responsibility as it relates to privacy, and to the future rules of the Internet. Why being in control of your privacy starts with owning your identity. Guest Bio: Andy Yen is the Founder and CEO of Proton, one of the fastest growing consumer tech companies in Europe. Proton offers the world's first privacy-by-default ecosystem, providing encrypted email, calendar, file storage, VPN, identity management, and more, all built on the principle of "your data, your rules." Andy launched Proton's first product, ProtonMail—now the world's largest encrypted email service—in 2014 while working as a CERN scientist. Since then, Andy has become a leading voice in the global privacy movement. Today, Proton has more than 100M accounts and a team of more than 400 people worldwide. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Mar 13, 202435 min

S8 Ep 84Private Keys: The Solution to Combat AI Fraud?

Preston Byrne, Partner at Brown Rudnick LLP, discusses the benefit of using public private keys as a solution to authenticate communication, and avoid both AI scams and fraud. He also shares his predictions for how AI and cryptocurrency will work together in the future, leaning on each other's polar-opposite strengths. Key Takeaways: The role that crypto and AI could play in the upcoming US elections Challenges with achieving harmony in global regulations for cryptocurrency and blockchain technology Why everyone should be trading their public private keys Guest Bio: Preston Bryne, is a lawyer with the law firm of Brown Rudnick LLP where he advises cutting-edge technology startups in the crypto, AI, and consumer Internet sectors. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Mar 6, 202428 min

S8 Ep 83Digital Sovereignty & Maintaining Our Connection with Humanity

Anupam Chander, Scott Ginsburg Professor of Law and Technology at Georgetown, and Visiting Scholar at Harvard's Institute for Rebooting Social Media, discusses the future of humanity during a wave of paid technology innovation. He also shares how AI is impacting digital sovereignty. Key Takeaways: Why Section 230 of the US Communications Decency Act has been so important for people online How US Internet Laws impact its dominance as a world innovation leader Ways that regulators are having to balance new technologies The impact that judges, regulators, and the courts have had on the evolution of new technologies Guest Bio: Anupam Chander is Scott K. Ginsburg Professor of Law and Technology at Georgetown. A Harvard College and Yale Law graduate, he is the author of The Electronic Silk Road, published by Yale University Press. He practiced law in NY and Hong Kong with Cleary, Gottlieb, and has been a visiting law professor at Yale, Chicago, Stanford, Cornell, and Tsinghua. A recipient of Google Research Awards and an Andrew Mellon grant, he has consulted for the World Bank, World Economic Forum, and UNCTAD. A non-resident fellow at Yale's Information Society Project, he is a member of the American Law Institute. In 2023-24, he's a Visiting Scholar at the Institute for Rebooting Social Media at Harvard University, and Cheng Yu Tung Visiting Professor at the University of Hong Kong. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Feb 28, 202430 min

S8 Ep 82The Role of AI in Enabling Self-Driving Trucks

Shubham Shrivastava, Head of Machine Learning at Kodiak Robotics, discusses how AI is solving the increasing challenges within the long haul trucking industry, specifically with safety and driver supply. He also provides practical examples of Kodiak's safety strategy and redundancies they've put in place. Key discussion topics: How soon we can expect to see autonomous trucks on the road The balance between AI innovation and regulation, and how Kodiak is navigating regulation at both the state and national levels across the US Practical examples of how multimodal networks are already transforming various industries including education, healthcare, and robotics Collaboration gaps between academia and industry (and missed opportunities for advancement) Guest bio: Shubham Shrivastava is a leading figure in machine learning and computer vision. At Kodiak, he's the mastermind behind all machine learning endeavors, steering the development of the safest autonomous driving technologies. His leadership and innovations at Ford Autonomy, particularly in 3D perception for vehicles, have set new industry standards. Shubham's numerous patents and publications echo his pivotal role in advancing autonomous vehicle technology, and underline his commitment to transforming the future of transportation. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Feb 21, 202426 min

S8 Ep 81The EU's AI Act: Creating Legislation That Will Survive Over Time

Gabriele Mazzini, Team Leader - AI Act at the European Commission, discusses the risk-based approach they took when crafting specific rules for the Artificial Intelligence Act (versus simply opposing the technology as a whole). He also discusses the complexities involved in regulating emerging technologies that evolve at a much faster pace than the legislation itself. Key Takeaways: Recommendations put forward for regulating emerging technologies within the AI Act What the process has been like for the development of the AI Act, including the key players Where regulation in this space can be most helpful despite the complexities involved Guest Bio: Gabriele Mazzini is the architect and lead author of the proposal on the Artificial Intelligence Act (AI Act) by the European Commission, where he has focused on the legal and policy questions raised by new technologies since August 2017. Before joining the European Commission, Gabriele held several positions in the private sector in New York and served in the European Parliament and the EU Court of Justice. He holds a LLM from Harvard Law School, a PhD in Italian and Comparative Criminal Law from the University of Pavia, and a Law Degree from the Catholic University in Milan. He is qualified to practice law in Italy and New York. --------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Feb 14, 202435 min

S8 Ep 80Blockchains, Bringing Transparency and Democratizing Access to Global Finance

Austin Campbell, Managing Partner at Zero Knowledge Consulting, discusses the outdated infrastructure of finance and how blockchain is positioned to solve many of the current challenges. He also tackles the complex issues regulators face, and cultural hesitancy towards harnessing the full potential of innovations like blockchain. Key takeaways: The power of self custody, and how emerging technologies can help avoid events like the 2008 financial crisis The anticipated collaborations between AI and crypto, and why blockchain is poised to combat AI-generated spam Emerging crypto regulations, especially within Asia Crypto anonymity myths and what needs to be changed Guest Bio: Austin Campbell is the founder of Zero Knowledge Consulting and a professor at Columbia Business School. Previously, he ran the stablecoin platform and portfolio management at Paxos, and acted as their chief risk officer. He has also managed fixed income trading desks at JP Morgan and Citi, covering over $100B in cash derivatives. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Feb 7, 202436 min

What Can We Learn From the Taylor Swift Deep Fakes Scandal?

bonus

Sexually-explicit AI-generated images of Taylor Swift surfaced last week and went viral on many platforms - particularly X (formerly Twitter) who responded by removing the ability to search the singer-songwriter's name alltogether. In this bonus solo episode with Luke, he discusses what we can learn from this scandal. Key Takeaways: - What are deepfakes and should we be concerned? - Can we expect new legislation to come from this? - Debating how much the government should or shouldn't be involved in regulating - deepfakes - Solutions for verifying the authenticity of public content - How can we mitigate the impact of the future impersonations of public or non-public figures? ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Feb 4, 202422 min

S8 Ep 79PepsiCo is Bridging the Physical and Digital World with Next Gen D2C Marketing (REVISIT)

Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate's team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement. We also discuss the removal of third-party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first-party data. Key Takeaways: Why marketers need to examine the value exchange they're offering their consumers – how to get smarter and more consumer centric. Ways that mainstream brands like PepsiCo, Starbucks and Walmart are utilizing Web3 technologies like NFTs and the Metaverse to increase loyalty. Resources for marketers wanting to experiment with Web3 and why this is the best time to get started in the space. Kate's brave marketing moment: Combining The Walking Dead, Augmented Reality and the Mountain Dew to motivate consumers to tune into advertising commercials despite a cord cutting trend emerging at this time. Guest Bio: Kate Brady is a seasoned marketing veteran with over 20-years media and marketing experience, 12+ of those years within PepsiCo. Kate now leads Next Gen D2C Consumer Experience and Direct Digital Marketing Capabilities, a newly formed team within PepsiCo's global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences. ------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Guest host: Patrick Rice Music by: Ari Dvorin Produced by: Sam Laliberte

Jan 17, 202429 min

S8 Ep 78AI Ethics & Safety: What Could Go Wrong and How to Stop It

Nell Watson is a pioneering ethics and machine intelligence researcher, and president of EthicsNet. Here, she discusses different scenarios in which things could go "wrong" with emerging technologies, and lead to AI working against the best interests of humanity instead of for it. She also shares the amazing work that's being done now to prevent this. Key Takeaways: Why AI safety and AI ethics teams need to collaborate and work together over their shared goals, and build better bridges The differences and similarities between AI ethics and safety, along with the various approaches to making AI less problematic or risky The emergence of "shadow AI," and the increasing need for ethical transparency and accountability Why the tech industry is not ready or able to self-regulate Guest Bio: Nell Watson is a pioneering ethics and machine intelligence researcher, and a driving force behind some of the most crucial AI ethics standardization and certification initiatives. She's also the president of EthicsNet. Nell dedicates her work to protecting human rights and infusing ethics, safety, and values that elevate the human spirit into technologies like artificial intelligence. Through her public speaking, Nell has inspired audiences to work towards a brighter future at venues such as the World Bank, the United Nations General Assembly, and the Royal Society. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Dec 27, 202338 min

S8 Ep 78AI's Impact on Employment, Equal Opportunity and Upholding our Civil Rights

Keith Sonderling, Commissioner at the United States Equal Employment Opportunity Commission (EEOC), discusses how HR companies and employers are using AI, and the implications of this usage on employment law. He stresses the importance of governance and regulation to avoid discrimination, prevent HR biases at scale, and to ultimately uphold our civil rights. Key takeaways: How to use machine learning to make HR decisions that were historically done by a human Examples of how AI and HR tech have already impacted every step in the employee lifecycle How the use of natural language processing can mitigate against discrimination in the hiring processes The work the EEOC is doing to ensure HR tech is being developed in a way that helps all employment decisions remain fair and non-discriminatory Guest bio: Keith E. Sonderling was confirmed by the U.S. Senate, with a bipartisan vote, to be a Commissioner on the U.S. Equal Employment Opportunity Commission (EEOC) in 2020. Until January of 2021, he served as the Commission's Vice-Chair. Since joining the EEOC, one of Commissioner Sonderling's highest priorities is ensuring that artificial intelligence and workplace technologies are designed and deployed in a way that's consistent with long-standing civil rights laws. Commissioner Sonderling has published numerous articles on the benefits and potential harms of using artificial intelligence-based technology in the workplace, and speaks globally on these emerging issues. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Dec 20, 202332 min

S8 Ep 77Limitations of Artificial Intelligence and Misaligned User Expectations

Gilad Lumbroso, Squad Lead @ AI21 Labs, discusses the various ways we overestimate AI, and the gaps that currently need to be filled in AI capabilities. He also explains the role that natural language will play in the evolution of new AI, and discusses how to apply natural language usability as a key part of product development. Key Takeaways: How to deal with hallucinations and misleading information Prompts for leveraging ChatGPT as a learning tool Ways that creators can use various AI tools to scale their work and improve efficiencies How product builders and designers should focus their learning Guest Bio: Gilad Lumbroso is the Squad Lead at A121 Labs where he's responsible for Wordtune's AI writing features, managing engineering, algorithm, and product teams. Gilad joined AI21 Labs almost 6 years ago as their 6th employee, and has since worked on many generative AI initiatives. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Dec 13, 202327 min

S8 Ep 76Building Your Own LLM

Greg Diamos, Co-Founder of Lamini, shares how their discovery of the Scaling Laws Recipe led to rapid evolution of language learning models, and inspired Lamini's product offering. He also discusses his message for policy makers, including what we should be worried about, and what pitfalls we should work to avoid. Key Takeaways: Why you should build your own LLM How language learning models have impacted ChatGPT Why this is the best time for software engineers to enter the space Guest Bio: Greg Diamos is a Co-Founder of Lamini, the enterprise LLM platform for building and owning LLMs. He is also a Co-Founder of MLPerf™, the industry standard benchmark for deep learning performance. Greg was a founding engineer at Baidu's Silicon Valley AI Lab (SVAIL), where he co-invented the first deep learning speech and language model (which was deployed in production to billions of users). At Baidu, he discovered Scaling Laws, motivating LLMs. His team members from SVAIL built the most useful LLMs today, including OpenAI's ChatGPT, Llama 2 at Meta, Claude 2 at Anthropic, PALM at Google, and NVIDIA's Megatron. Before Baidu, Greg was a CUDA Architect at NVIDIA. Greg holds a PhD from Georgia Tech focusing on high performance computing. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Dec 6, 202330 min

S8 Ep 75Privacy Protecting AI and Building Consumer Trust

Kleomenis Katevas, Machine Learning Researcher at Brave Software, discusses how we can build trust in AI with the general public by making data as safe and secure as possible. He also unpacks some of the myths the general public holds about AI, how to debunk these myths, and tangible steps companies can take to reduce privacy concerns with AI. Key Takeaways: How Twitter (now known as X) can be a great resource for learning more about AI, along with specific accounts and thought leaders he's following in the space Exciting ways that healthcare will be vastly improved through artificial intelligence via customized treatment plans and timely diagnosis Why Brave is taking a privacy-first approach to its AI product suite Guest Bio: Kleomenis Katevas is a Machine Learning Researcher at Brave Software, where he's focused on designing and building privacy-preserving, ML-based systems. His research interests lie in the areas of Privacy-Preserving Machine Learning, Federated Learning, Mobile Systems, and Human-Computer Interaction. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech.To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software - makers of the privacy-respecting Brave browser and Search engine, now powering AI with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Nov 22, 202323 min

S8 Ep 74The Golden Age of CFO Technology and the Urgency to Adapt

Grant Halloran, CEO of Planful, discusses AI's impact on CFOs and finance leaders, and ways these technologies have changed their role within organizations. He also shares how the financial industry will witness a future where extensive human involvement in routine financial tasks is reduced in favor of focusing on high-value, strategic work. Key Takeaways: How AI is making non-financial people more financially savvy, faster Ways everyday people can better utilize artificial intelligence Unpacking the skepticism in finance due to the complexity and importance of accuracy with financial data The need for AI to be user-friendly and provide immediate utility, just like modern consumer technology Guest Bio: Grant Halloran, CEO of Planful, has been working to bring cutting-edge innovations to enterprise software for over 20 years. He's a champion for advancing how finance and accounting teams work. Specifically, Planful is using AI and machine learning in its market-leading financial performance management solutions to increase speed, reduce errors, spot trends, and more, and Grant is confident CFOs will soon come to rely on AI as a key to reaching peak financial performance. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software - makers of the privacy-respecting Brave browser and Search engine, now powering AI with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Nov 15, 202323 min

S8 Ep 73Introducing Leo: Brave's New AI Assistant

Brian Bondy, Co-Founder and CTO of Brave, discusses the recent launch of Leo, Brave's browser-native AI assistant. Brian discusses the benefits of having AI directly in the browser, and how Brave has actually been using AI in its tech stack for years. Key Takeaways: Resources for learning about neural networks and machine learning What we should and shouldn't be worried about with artificial intelligence Brave's commitment to continue protecting personal data and privacy as new products are released Guest Bio: Brian Bondy Co-founded Brave Software with Brendan Eich in 2015, and now serves as the Chief Technology Officer and member of the board at Brave. Before Brave, Brian worked at a number of innovative companies like Khan Academy, Mozilla, and Evernote. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Nov 8, 202323 min

S8 Ep 72Creating Data Informed Campuses and Building AI for Higher Education

What impact will Generative AI have on Higher Education? This week's guests tackle this question head on. Ravi Pendse and Bob Jones lead the development of ITS AI Services, a suite of AI tools that they believe makes the University of Michigan the first university anywhere to provide a custom AI platform for its entire community. In this episode of the Brave Technologist Podcast, they'll discuss why they're embracing GenAI (versus trying to ban it) with their students, and share some positive case studies they've already collected since their students have adopted U-M's new AI tools. Key Takeaways: Empowering the next generation of policymakers (students!) Making AI accessible to everyone, and the importance of removing any barriers to its power The right to privacy in AI, and how they're creating solutions with security and personal privacy in mind How to reduce fear mongering around AI and emerging technologies Creating a "data informed" campus where humans are always in the loop Guest Bios: Ravi Pendse is the Vice President for Information Technology and Chief Information Officer at the University of Michigan. Bob Jones is the Executive Director of Support Services at University of Michigan. Together, they lead the development of ITS AI Services, a suite of AI tools that they believe makes the University of Michigan the first university anywhere to provide a custom AI platform for its entire community. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software— - makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Nov 1, 202341 min

S8 Ep 71Challenging the "Google Adjective" with Brave Search

Josep M. Pujol, Chief of Search at Brave, and Subu Sathyanarayana, Director of Engineering for Brave Search, discuss the history of Internet search and how it's quickly evolving with the adoption of AI. They share its current limitations and their biggest challenges (noise reduction, relevance and referencing) in their pursuit of improving search through Brave Search. Key Takeaways: Problems with traditional search options like Google and how the role of "trust" has evolved as the Internet has The potential for AI to empower individuals without programming knowledge to automate tasks using natural language interfaces Ways AI can be abused, emphasizing the need for responsible development Top resources (movies, podcasts and blogs) for learning about AI Guest Bio: Josep M. Pujol,Chief of Search at Brave - has been working full-time on solving the problems with traditional search since 2014. He's also a Research Scientist who has more than 30 papers, 4 patents and a PhD on AI! We're also joined by Subu Sathyanarayana, Director of Engineering at Brave Search, who works primarily on infrastructure and search ranking. Subu holds a Masters Degree in Machine Learning and spends a lot of his time tinkering with transformer models and improving all areas of search. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software - makers of the privacy-respecting Brave browser and Search engine, now powering AI with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Oct 25, 202331 min

S8 Ep 70Artificial Intelligence: Is it the Key to Boosting Human Intelligence?

Dr. Kjell Carlsson, Head of Data Science Strategy & Evangelism at Domino Data Lab, contemplates AI's impact on human intelligence and its implications on understanding ourselves. We also discuss ways that artificial intelligence's value is underestimated in society and its less-known applications. Key Takeaways: How AI can help us actually boost human intelligence, and what we've learned about our own limitations through advancements with technologies like generative AI Making use of unstructured data and the biggest possibilities AI can offer us now The future of generative AI and the influence of open-source technology A roadmap to making applications with generative AI more accessible Resources, individuals and brands to help you extend your comprehension of AI Guest Bio: Dr. Kjell Carlsson is the Head of Data Science Strategy and Evangelism at Domino Data Lab where he advises organizations on scaling impact with AI. Previously, he covered AI as an industry Analyst at Forrester Research, and he is the host of the Data Science Leaders Podcast. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software - makers of the privacy-respecting Brave browser and Search engine, now powering AI with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

Oct 18, 202332 min

Introducing The Brave Technologist

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Deconstructing AI and Bleeding-Edge Tech The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. Each episode of The Brave Technologist will bring you insightful conversations with industry leaders who share their expertise, visions, and practical applications of AI. From privacy concerns and the future of AI to, local data, machine learning, Web3 and more. We'll explore cutting edge technology and its impact on our lives. Subscribe now to "The Brave Technologist" and get ready to unlock the potential of new and emerging tech, and become a part of the transformation shaping our world. Hosted by Luke Mulks, VP of Business Operations at Brave Software

Oct 11, 20231 min

S7 Ep 69Live from Consensus! Gamifying your Identity and Next Gen Privacy Implications

Danny Wright (Chief Brand Officer) and Eddie Satterly (Chief Technology Officer) of OneOf discuss ways they're decentralizing identity in an effort to empower consumers and ultimately build loyalty. They also discussed some of the boldest companies and campaigns that have caught their attention lately. Key Takeaways: Data protection and working with vendors who value privacy respecting features Ways that NFTs can build advocacy, utility and loyalty The role that family plays in career growth and importance of soliciting feedback Guest Bio: Danny Wright, Chief Brand Officer, and Eddie Satterly, Chief Technology Officer of OneOf - a platform building consumer-friendly Web3 software. Danny Wright combines a wealth of experience creating strategic partnerships for some of the industry's most well known stars including, Aerosmith, Mariah Carey, Lauryn Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Formerly, as the Chief Brand Officer at Adweek, Mr. Wright was charged with developing the global strategy for all Adweek awards, events and the relaunch of Brandweek. Currently, as Chief Brand Officer of one of, Mr. Wright leads the company's efforts to deliver a custom marketing SAAS platform using cutting edge Web 3 technology to amplify loyalty, commerce, data and engagement for consumer brands. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin Produced by: Sam Laliberte

Jun 6, 202325 min

S7 Ep 67Ways that Cannabis and Web3 Can Come Together

Robert Lund, Co-Founder and Chief Creative Officer at Studio TBD, discusses their decision to make their cannabis company Web3 native from its inception. He also shares the biggest opportunity that media agencies have in supporting crypto and Web3 companies. Key Takeaways: Navigating advertising regulations while marketing a cannabis company How the War on Drugs has impacted how cannabis is produced How advertising differs in Sweden (where Robert has spent most of his career) Why strategic communications is the biggest talent gap in Web3 Guest Bio: Robert Lund is the Co-Founder and Chief Creative Officer at Studio TBD. With a background in advertising, branding, creative development and design strategy, Robert has been leading creative endeavors and departments at some of the most prominent agencies in the creative industry in both Europe and the US. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin Produced by: Sam Laliberte

May 8, 202328 min

S7 Ep 66Increasing Ad Efficiency and Performance of Your Advertising Strategy

Will Haire, Co-Founder of BellaVix, shares the tactics they're currently employing to help our brands scale on marketplaces like Amazon including the step-by-step process they used that landed them being featured by Amazon as one of the best launches on their platform to date! Key Takeaways: How their advertising strategies have changed since the market dip (more focus on profitability and operational efficiencies) Ways they're leveraging influencers and viral content to unlock TikTok as an advertising channel Limitations and opportunities of Chat GTP for e-commerce marketers Guest Bio: Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world's largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin Produced by: Sam Laliberte

May 1, 202324 min

S7 Ep 65How Polygon is Building Community to Decentralize Their Brand

Jennifer Kattula, Senior Vice President of Marketing at Polygon Labs, discusses how they approached their recent rebrand. This process forced their team to critically review how they articulated their brand ethos to the right audiences, both now and in the future. She also shares the role the community will play in their ongoing effort to decentralize their brand. Key Takeaways: What Web2 and Web3 marketers can learn from each other Marketing in a downturn and getting scrappy with emerging technologies like AI How to find and target the right communities based on who you're serving Decentralizing your own brand values and identity Guest Bio: Jennifer Kattula is the Senior Vice President of Marketing at Polygon. She oversees all aspects of their marketing: brand, community, PR, digital, and more. She's a marketing executive with over 20 years of experience at explosive-growth Web2 and Web3 organizations and is passionate about the infinite positive impact that Web3 will have for people, communities, and businesses around the world. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin Produced by: Sam Laliberte

Apr 24, 202329 min

Introducing Season 7: Advertising in a Brave New World

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Marketers everywhere are getting creative - they're being asked to do more with less, and rising to the challenge. In this new season of The Brave Marketer Podcast, we're exploring advertising in a brave new world: The challenge (and opportunity) of changing consumer preferences within a volatile economy. Every Monday you'll hear how leading marketers are responding to the most pressing challenges brands and agencies face today. Topics include ethical advertising, consumer privacy, Web3 marketing, crypto, the creator economy, and more. Together, we'll find out how marketing innovators are creatively and strategically stepping up and being BRAVE during times of uncertainty. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's ahead. Music by: Ari Dvorin Produced by: Sam Laliberte

Apr 17, 20231 min

S6 Ep 64Decentraland Offers Brands Creative Freedom and Limitless Possibilities

Marja Konttinen, Marketing Director of Decentraland Foundation, discusses building on the open metaverse and some of the most creative pieces of user generated content she's seen on the platform to date. She also explores the unique opportunity marketers have to write a new playbook for marketing in Web3 – starting with rethinking metics. Key Takeaways: Metaverse Fashion Week and the role that art plays in Decentraland Best practices for marketing metaverse events and driving traffic from your existing audience to your Web3 activation Doritos Case Study: How they built and marketed a 3D immersive experience for this year's Super Bowl brand activation How brands have complete freedom creativity when renting or buying virtual land and how to get started Guest Bio: Marja Konttinen is the Marketing Director of Decentraland Foundation, the first fully decentralized virtual world that is built, governed, and owned by its users. She has a background in video games marketing, global digital advertising and brand marketing. She is passionate about the metaverse, community co-creation, and social-driven gaming and edutainment. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Mar 20, 202330 min

S6 Ep 63Leveraging the Virtual Real Estate Market with SuperWorld

Hrish Lotlikar, Co-founder and CEO at SuperWorld, discusses how they're blending the virtual and physical world to unlock diverse opportunities for brands to reach more customers, unlock new monetization opportunities and build community. Key Takeaways: How IRL event organizers can enhance their physical events by utilizing emerging technologies like AR and VR The impact that the US real estate market downturn has had on the virtual real estate market How to decide whether your brand should buy land in the virtual world Guest Bio: Hrish Lotlikar is the Co-founder and CEO at SuperWorld - a virtual world mapped onto the real world, with plots of virtual real estate available to collect as NFTs. Users can buy or sell properties and create opportunities to monetize their land in the Metaverse. Previously, Hrish co-founded Rogue Initiative Studios, a Hollywood film, TV, gaming, and immersive entertainment studio. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Mar 13, 202333 min

S6 Ep 62Why Tokenization is the Core Building Block of Web3

Matt Wurst, Founder of PointSymmetry and Co-Founder of Mint, discusses the role that tokens will play in enabling brands to reward and incentivize participation in their metaverse experiences. He also stresses the importance of making Web3 terms and technologies more clear and consistent for everyday users. Key Takeaways: NFT missteps and the critical flaw so many NFT launches have had Who will lead this next phase of Web2.5 and Web3 adoption Connection between metaverse campaigns and building community How to build Web3 brand experiences for the long-term Guest Bio: Matt Wurst is a strategist, marketer and creator whose consultancy, PointSymmetry, works with emerging Web3 brands and platforms as well as established brands and agencies evolving into the space. He is also the co-founder of Mint, a white-label technology platform for leading global brands to get started with digital tokens and Web3 engagement. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Mar 6, 202336 min

S6 Ep 61Web3 Ideals: Ease of Use, Security and Risk Mitigation

Andrew Klein, SVP, Web3 Brand Strategy & Innovation at Publicis Media, discusses how they're helping brands convert their existing audiences to Web3 without scaring them off by unfamiliar technologies. He also shares his vision of the limitless creative potential that metaverse environments offer. Key Takeaways: Setting goals and being strategic when utilizing these technologies, but also uncovering the revenue potential opportunities for brands in the metaverse Erasing the complexity of wallet setup by allowing people to utilize familiar Web2 credentials in order to participate Revenue opportunities that Web3 and metaverse portals can unlock for brands Guest Bio: Andrew Klein is SVP, Web3 Brand Strategy & Innovation at Publicis Media. In his role, Andrew leads the Web3 brand strategy and ideation for NFT, Digital Collectible and Metaverse experiences. He has developed and launched the first NFT experiences for brands like Campbell's and Macy's. Most recently he co-led the development of the record-breaking Samsung 837x experience in Decentraland. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Feb 27, 202338 min

S6 Ep 60Grassroot Marketing Strategies That Scale

Hugo Feiler, Co-Founder and CEO of Minima, shares how they've been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in the adoption of Web3, and in educating the masses. Key Takeaways: Empowering their community with marketing materials and resources to attract new users How to evaluate grassroot marketing strategies such as sponsoring podcasts and events The creative meme competitions they're running with their community as a growth marketing tactic Why a mobile native blockchain is so important for Web 3.0. Guest Bio: Hugo Feiler is the Co-Founder and CEO of Minima - the world's only mobile native blockchain. Prior to launching Minima, Hugo spent two decades in marketing communications. He was Co-Founder of London based creative agency Alpha Century, Managing Director at Grey London creating global campaigns for brands including Vodafone, Toshiba and Sony Electronics. He also served as General Manager of marcomms at Sony Europe for its computer and audio divisions. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Feb 20, 202321 min

S6 Ep 59The Importance of Privacy in the Metaverse

Arjun Bhatnagar, CEO and Abhijay Bhatnagar, Chief Product Officer at Cloaked discuss the role privacy will play in the evolution of the Internet and the transition to Web3. They also share the reasoning behind their surprising decision to build Cloaked off the blockchain. Key Takeaways: Why a consumer-first approach to privacy so important How advertising is changing in a cookieless world Influencer marketing and the impact of celebrity endorsement trends on marketers Guest Bios: Arjun Bhatnagar is the CEO of Cloaked -- a consumer-first privacy startup dedicated to bringing humanity to the internet. At 26, Arjun has successfully started two companies, taught coding at MIT, been a partner at a venture firm, and founded a non-profit dedicated to bringing education to underserved communities. He knows 15 coding languages and has been featured in a range of publications including TechCrunch, Fast Company, Forbes, CNBC and more. Abhijay Bhatnagar is the Chief Product Officer of Cloaked where he guides technical innovation and product development as a self-proclaimed "techno geek." Before turning 23, Abhijay began a prestigious career as the youngest person ever hired at MITRE, co-founded two companies and has played an active role in launching socially responsible initiatives. After attending Berkeley, he went on to pursue his passion for consumer privacy when he co-founded Cloaked with his brother, raising $25 million in series A funding. --------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Feb 13, 202336 min

S6 Ep 58The Urgency for Brands to Adopt Emerging Technology

Thomas Webb, Founder of Worldwide Webb 3, discusses the real fear of missing out brands are facing if they don't embrace emerging technologies such as Web3 proactively. He also shares how gaming will be the future of entertainment. Key Takeaways: Why Web3 is permissionless and what this means for brands What traits make a game successful in the metaverse The most common mistakes web2 brands are making when entering the metaverse Educational resources for learning about Web3 Guest Bio: Thomas Webb is a contemporary artist, hacker, video game developer, TEDx speaker. His art has been featured in a collection curated by Hans Ulrich Obrist and was later nominated for a Webby Award. Right now, he's building the leading MMORPG on the blockchain, using web3 technology to create a completely unique gaming experience. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Feb 6, 202329 min

S6 Ep 57Monetizing in the Metaverse

Justin Hochberg, CEO of the Virtual Brand Group, shares how he's helping brands have an omnichannel metaverse presence including his work with Forever21 and NBC's The Voice. He also discusses how to decide which metaverse platforms are best for your brand to start with, and how to define success when there's limited information available. In this episode we discuss: Justin's approach to converting eyeballs into revenue – helping organizations innovate while remaining fiscally responsible Getting buy-in from leaders across an organization who are unsure about taking a chance with Web3 How their team worked with Roblox to create Forever21's first digital fashion collection in the metaverse Launching the most watched TV Show in the world - The Voice - into the metaverse Guest Bio: Justin Hochberg is the CEO of the Virtual Brand Group, an award-winning metaverse pioneer that transforms global brands into metaverse businesses. They've partnered across 5 sectors fashion, retail, sports, lifestyle and entertainment, to deliver immersive experiences, social games, digital marketing campaigns, virtual merchandise and loyalty reward programs that make companies money. It is most well known for transforming Forever 21 from an IRL trend fashion brand into a "Top 10 metaverse brand for 2023 listed among Prada, Gucci and Nike". ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Jan 30, 202335 min

S6 Ep 56From a 2D to 3D Internet: How Marketing Strategies Must Shift

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves. In this episode we discuss: How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively Why it's not enough to say your product will make your consumer happy anymore – your advertisement itself needs to create a joyful experience Examples of how augmented reality and a decentralized Web3 Internet will benefit various sectors from manufacturing, sports, gaming and more How he wrote his latest book in 5 days using AI (ChatGPT) Creating brand experiences to effectively engage with Generation Alpha Guest Bio: Dr Mark van Rijmenam is The Digital Speaker. He is a leading future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. He is the founder of the Digital Futures Institute, with a mission to ensure a fair digital future for everyone. Van Rijmenam is an international keynote speaker, and 4x author. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.

Jan 23, 202327 min

S6 Ep 55How Marketers Can Convert The Masses to Web3

Quinn Campbell, VP of Growth at Sky Mavis, discusses how they're working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user. In this episode, we discuss: The future of Web3 growth tech and resources for your marketing tech stack Advertising payment models: making things people want to buy Why a bear market is a beautiful thing! The biggest existential question in Web3: how do we convert the masses? Guest Bio: Quinn Campbell is the VP of Growth at Sky Mavis, which is a web3 tech company, NFT games publisher, and the developer of Axie Infinity. During his time in web3, Quinn has: negotiated Google Play's first-ever approval for a blockchain-linked & NFT-integrated game, shipped the industry's largest web3 creator program, developed Sky Mavis's conversion rate optimization squad and more! ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Jan 16, 202328 min

S6 Ep 54Making the Metaverse Commercially Viable for Advertisers

Ryan Kumar, Founder and CEO of Mintdropz, explains why we're in the caveman stages of an unexplored metaverse. He shares his predictions for when we can expect to see mainstream adoption of the metaverse and what needs to happen first In this episode we discuss: Making cold outreach personal via Twitter and email marketing The state of the crypto market and mindsets for investor success Why the next phase of the metaverse will be social Guest Bio: Ryan Kumar is the founder of Mintdropz - a Decentralized Social Media platform, built to help creators build, grow, and monetize their communities. With a market cap of over $100m Mintdropz is partnered / backed by the biggest blockchains, Polygon, Algorand, Celo & Avalanche. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Jan 9, 202322 min

S6 Ep 53Why Marketers Need to Make Blockchain Invisible

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects. In this episode we discuss: Creating custom content for unique social media channels and accommodating their algorithms (advertising on Twitter versus marketing on TikTok) Gaming in the metaverse and how the experience is (and is not) changing for players Mental health in Web3 and gaming: why the problem is only getting bigger and the role leaders and companies should play Guest Bio: Jon Hook is the CMO at PlayEmber - a creator monetisation platform to help games studios, brands, web3 artists and NFT collections monetise their products and services. Previously he was CEO at BoomBit Group, CRO at Homa Games, and the co-founder of Odyssey Mobile Jon is also an active angel investor in the gaming sector with investments covering mobile games studios, Web3 games and platforms, gaming tech. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Dec 26, 202217 min

S6 Ep 52Privacy First Marketing

Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences. In this episode we discuss: How to balance advertising quality and returns from your ads while still protecting privacy The intersection of crypto and privacy and how Skiff fits How market changes are impacting marketers, including marketing in Web3 channels Predictions for when crypto will finally displace major markets and infrastructure Guest Bio: Andrew Milich is the CEO and Co-founder of Skiff. Andrew grew up in New York City and graduated from Stanford University as the Henry Ford II Scholar. After spending years programming in security and autonomous vehicles - and spending time working around the world - Andrew founded Skiff. Skiff's email and collaboration products are an end-to-end encrypted, privacy-first workspace, enabling people around the world to communicate and collaborate more freely and effectively. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Dec 19, 202223 min

S6 Ep 51Dentsu: What Holds Brands Back From Jumping Into Web3

Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn't the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value. Key Takeaways: Trade offs marketers are making when choosing to experiment in the Metaverse Battling red tape and governance when getting your brand into Web3, and the value of getting finance and legal team on board from the get-go How to onboard the masses to Web3 and what's being built now to increase mainstream adoption of blockchain technologies Future predictions for the metaverse and how this will impact marketers Guest Bio: Michael Liu, SVP, Head of Innovation at Dentsu Media Recently Michael has been focused on exploring new forms of incentive structures, consumer connection points, and new business models for brands via Web3 concepts and applications. Kevin Villatoro Partnerships at Dentsu Kevin works closely with other agencies to drive awareness of gaming, web3, and other future looking media channels. In his spare time he co-founded Satoshi's Index and has sold hundreds of NFTs. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Dec 12, 202232 min

S6 Ep 50Vayner3: When to Expect Mainstream Adoption of Web3

Avery Akkineni, President of Vayner3, discusses the current state of Web3 adoption and her predictions for its future. She explains how brands are currently experimenting with Web 2.5 – a bridge offering the speed and ease of use from Web2 but with the ownership and self-sovereignty of Web3. Key takeaways: The difference between stunt campaigns and always-on marketing when it comes to the metaverse and what it will take to succeed in Web3 channels Using Tokenproof to distribute NFTs for token-ticketed events Examples of the most meaningful partnerships and activations that have happened in Metaverse so far (e.g. Time, Budweiser, Adidas) Guest Bio: Avery Akkineni is the President of Vayner3 - a consultancy she launched alongside serial entrepreneur Gary Vaynerchuk.Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic Web3 initiatives across cryptocurrency applications, NFT program development, and immersive digital experiences. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Dec 5, 202229 min

Introducing Season 6: Marketing in the Metaverse

trailer

Brands are navigating the new Web3 world and with it comes an opportunity for experimentation, innovation and engaging consumers in entirely new ways. But where do you start and when? In this new season of The Brave Marketer Podcast, we're talking Web3 Marketing and how to market in the Metaverse. You'll hear from marketers from top brands and agencies who will help us leverage this exciting moment in time, and take our brave marketing moments to the next level. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's ahead. Music by: Ari Dvorin

Nov 28, 20221 min

S5 Ep 49Being a Brand in a Brandless Category: Avocados From Mexico

Kelly Poquiz Burke, Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connection with consumers, despite lacking any marketing ability on their products themselves. She also shares her approach to Web3 marketing: sticking to a strategy instead of chasing shiny objects. Key Takeaways: How to build integrated, omnichannel marketing campaigns for the Superbowl Ways that produce brands can join Web3 and implement activations for the Metaverse Importance of authentic, purpose driven marketing that showcases your brand values Guest Bio: Kelly Burke is the Associate Director of Brand Marketing & Strategy at Avocados from Mexico and leads the brand equity efforts for the number 1 avocado brand in the U.S. For over 11 years, she has been passionate about building brands that touch people's lives every day, and has worked on household names like Frito-Lay, Chick-Fil-A, Central Market, GameStop, and DiGiorno. Prior to Avocados From Mexico, Kelly was the brand manager for Doritos, where she got to work on the multibillion dollar brand's Super Bowl campaigns. Kelly holds an MBA from the University of Texas at Austin and a BBA from the University of Notre Dame. When she's not building brands, Kelly hosts the Career Slay podcast, helping people slay the fear in career. ------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Nov 7, 202222 min

S5 Ep 48Collaborating with Creators to Solve Marketers' Most Pressing Challenge

Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability. Key Takeaways: What brand marketers can learn from the "race to space" How brands can evaluate where to spend their marketing dollars to make the biggest impact on their target audience Why the ability to lean into future technologies starts with education and awareness Ways to track ROI and specific metrics for evaluating the success of campaigns Guest Bio: Lisa Marie, Head of Content and Partnerships at Talenthouse AG, is focused on leading dynamic teams to build out world-class strategies, authentic content for diverse audiences and driving revenue from partnerships. Plus, advocating and campaigning for equality and diversity within the workplace, mentoring women across the creative industry and acting as a vocal voice for leading, socially-focused businesses. --------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Oct 31, 202222 min

S5 Ep 47Adjusting to the Complexities of Web3 Marketing

Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics. In this episode we discuss: Importance of marketing team building strong working relationships across product and compliance departments Ways to collect direct feedback from your audience including user interviews and platforms like Discord The shift to building community as a tactic for mainstream user adoption Guest Bio: Stacy Wakefield is the VP of Marketing at Delphia, an investment platform that lets you invest your money and your data. Stacy has spent her whole career in digital marketing primarily in Fintech at brands like Credit Karma, Credit Sesame and SoFi. Stacy's biggest new marketing challenge is building a web3 brand at Delphia and learning about the exciting and mysterious world of crypto. ------------------------------------------------------ About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Oct 24, 202219 min

S5 Ep 46PepsiCo is Bridging the Physical and Digital World with Next Gen D2C Marketing

Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate's team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement. We also discuss the removal of third-party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first-party data. Key Takeaways: Why marketers need to examine the value exchange they're offering their consumers – how to get smarter and more consumer centric. Ways that mainstream brands like PepsiCo, Starbucks and Walmart are utilizing Web3 technologies like NFTs and the Metaverse to increase loyalty. Resources for marketers wanting to experiment with Web3 and why this is the best time to get started in the space. Kate's brave marketing moment: Combining The Walking Dead, Augmented Reality and the Mountain Dew to motivate consumers to tune into advertising commercials despite a cord cutting trend emerging at this time. Guest Bio: Kate Brady is a seasoned marketing veteran with over 20-years media and marketing experience, 12+ of those years within PepsiCo. Kate now leads Next Gen D2C Consumer Experience and Direct Digital Marketing Capabilities, a newly formed team within PepsiCo's global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences. ------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Oct 17, 202229 min

S5 Ep 45Mindsets For Success: How Marketers Can Stand Behind Their Brave Ideas

Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she's successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she's helping brands like Macy's and Crocs act boldly through her agency work. Key Takeaways: Why marketers should think long term and create memorable brand experiences that last Social media trends and how consumers are engaging with each of the social media platforms (TikTok, twitter, Facebook and Instagram) in different ways How brands can work with creators in an empowering way that strengthens the creator economy as a whole Guest Bio: Sierra Reed has over 10 years of experience in Social, Influencer, and Content Strategy. She was the lead social strategist for brands such as Estee Lauder, MAC Cosmetics, and Chime as they expanded into TikTok and worked with Creators across the globe. As a strategist, she is always looking at how the internet's changing landscape provides new opportunities for people to better connect with brands and one another. --------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Music by: Ari Dvorin

Sep 26, 202223 min