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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

726 episodes — Page 3 of 15

FIFA's Billion-Dollar Gamble, NBA's Digital Future, and Wrexham's 18,900% Valuation Surge - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore FIFA's $1B Club World Cup challenging UEFA, NBA's new digital entertainment venture with Take-Two, and how Ryan Reynolds turned Wrexham AFC into a $475M global brand. Plus NCAA's trademark battle and the rise of 'vibe marketing' - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jun 16, 20253 min

F1 Movie Redefines Brand Integration and NCAA's $2.75 Billion Backpay Settlement - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how F1's new movie is revolutionizing brand storytelling, the NCAA's landmark $2.75 billion settlement transforms athlete compensation, and Cricket Australia's fan engagement strategy boosts match experiences by 19%. Plus, Missouri approves stadium funding for Chiefs and Royals, and the Lakers dominate social media with 63.8M followers - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jun 13, 20253 min

Ep 141Building passionate fan communities, Mac Slavin

In this Sports Geek Throwback episode, Sean Callanan interviews Mac Slavin. They discussed how sports teams use digital and social media to engage and grow passionate fan communities. Show notes - https://sportsgeekhq.com/building-passionate-fan-communities-mac-slavin

Jun 12, 20257 min

Ep 422Showcasing New Zealand Culture on the Global Stage - Nicki Nicol, NZ Olympic Committee

Join Nicki Nicol, CEO of the New Zealand Olympic Committee, as she discusses strategic planning for upcoming Games, athlete development, and integrating Māori culture into sports. A great listen for sports administrators and those interested in Olympic movement leadership. Show notes - https://sportsgeekhq.com/nicki-nicol-nz-olympic-committee/

Jun 10, 202540 min

Stadium Connectivity Evolution, Record-Breaking Celtics Sale and NBA Sponsorship Boom - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the evolving stadium connectivity landscape, Boston Celtics' record $6.1B valuation, NBA's 91% sponsorship revenue growth, and landmark NCAA settlement allowing direct athlete payments - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jun 8, 20252 min

Ryan Reynolds Buys SailGP, NHL's Record-Breaking $15M Finals, and AI Sports Marketing Revolution - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how Ryan Reynolds and Hugh Jackman acquired the Australian SailGP team, learn about Edmonton Oilers' record-breaking Stanley Cup gate receipts, explore the NHL's innovative optical tracking technology, and understand Meta's new AI-powered ad tools - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jun 6, 20253 min

Ep 317Driving ticketing & sponsorship with data, Drew Bentley

In this Sports Geek Throwback episode, Sean Callanan interviews Drew Bentley. They discussed applying data analytics across ticketing and sponsorship. Show notes - https://sportsgeekhq.com/driving-ticketing-sponsorship-with-data-drew-bentley

Jun 5, 20254 min

Ep 421SEAT 2025 - Nashville Preview, Josh Barney

Join Josh Barney, CEO of SEAT, as he shares what to expect at SEAT 2025 in Nashville. From planning and content themes to must-see sessions and travel tips. A must-attend for sports industry pros looking to build connections, solve challenges, and stay ahead of trends in sports and entertainment. Show notes - https://sportsgeekhq.com/josh-barney-seat-2025/

Jun 3, 202554 min

Netflix's Female Motorsport Series, NBA's $100M Player Predictions and LinkedIn's Creator Economy Move - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Netflix's new F1 Academy docuseries promoting women in motorsport, ESPN's prediction of the first $100M NBA player by 2032, and LinkedIn's pivot to revenue sharing with creators through BrandLink. Plus, Opera's revolutionary AI browser Neon promises to transform internet usage - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jun 1, 20252 min

Stadium Wars in Kansas City, NIL Money Keeping NBA Prospects in College, and Real Madrid's $7.1B Valuation - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the high-stakes stadium negotiations in Kansas City, how NIL deals are changing NBA draft dynamics, Real Madrid's record $7.1 billion valuation, and Meta's AI assistant reaching one billion users - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 30, 20252 min

Ep 356Why Relationships Matter in Sport, Reuben Williams

In this Sports Geek Throwback episode, Sean Callanan interviews Reuben Williams. They discussed the importance of building connections and networking within the sports industry. Show notes - https://sportsgeekhq.com/why-relationships-matter-in-sport-reuben-williams

May 29, 20256 min

Ep 420Venues, Stakeholders & Community - Danielle Bleazby, Melbourne Park

In this episode, Danielle Bleazby, Director of Venues at Melbourne Park, shares her extensive experience in venue management and reveals strategies for creating exceptional fan experiences while balancing diverse stakeholder needs. Venue managers, event producers, and sports executives will find valuable insights on modern facility operations and fan engagement. Show notes - https://sportsgeekhq.com/danielle-bleazby-melbourne-park/

May 27, 20251h 4m

Disney+ Scores Women's Champions League, YouTube's Game-Changing Monetization Strategy - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover Disney+ securing Women's Champions League rights for 5 years, YouTube's new monetization for Shorts creators, Google's NotebookLM AI productivity app gaining traction, and Anthropic's groundbreaking Claude 4 AI models - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 26, 20252 min

Ep 198The ultimate fan experience, Al Guido

In this Sports Geek Throwback episode, Sean Callanan interviews Al Guido. They discussed stadium and tech for an ultimate fan experience. Show notes - https://sportsgeekhq.com/the-ultimate-fan-experience-al-guido

May 23, 20256 min

NFL Olympic Dreams, Podcast Partnerships and Google's AI Smart Glasses - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the NFL's unanimous approval for Olympic flag football, ARN's strategic podcast partnership with Global, and Google's revolutionary AI-powered smart glasses. Plus insights on changing brand strategies and the shifting tech talent landscape, all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 22, 20252 min

Ep 419Building a big big fan base in the West - Mitchell Dale, GWS Giants

Mitchell Dale shares GWS Giants' journey in expanding their fanbase through digital innovation and strategic growth. Essential listening for sports executives and marketers interested in audience engagement and market expansion strategies in competitive environments. Show notes - https://sportsgeekhq.com/mitchell-dale-gws-giants/

May 21, 202541 min

Interactive NBA Viewing, MLB's AI Highlights and the Rise of Self-Coding AI - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover NBC's interactive NBA coverage, MLB's personalized highlights via Google Cloud, and breakthroughs in self-coding AI. Plus Microsoft's AI competition and using AI for sports app design - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 18, 20253 min

Ep 43Why customer's data privacy matters, Aaron LeValley

In this Sports Geek Throwback episode, Sean Callanan interviews Aaron LeValley. They discussed the Importance of customer's data privacy. Show notes - https://sportsgeekhq.com/why-customers-data-privacy-matters-aaron-levalley

May 16, 20257 min

AI-Powered NFL Scheduling and Reddit Co-founder's £20M Investment in Chelsea Women - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how digital innovation is transforming sports with the NFL's AI-enhanced 2025 schedule, YouTube's exclusive NFL streaming deal in Brazil, and Reddit co-founder Alexis Ohanian's groundbreaking £20 million investment in Chelsea Women's team, making them the most valuable women's team globally - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 15, 20252 min

Ep 41875 years in and still growing - Krista Olson, LPGA

LPGA's first-ever VP of Marketing, Krista Olson, breaks down her strategic playbook for digital transformation. Drawing from her experience with the San Francisco 49ers, Washington Wizards, and RedPeg Marketing, Krista provides expert insights on evolving sports marketing for the digital age. A great listen for sports executives, marketing professionals, and digital strategy leaders. Show notes - https://sportsgeekhq.com/krista-olson-lpga/

May 14, 202554 min

Jordan's NASCAR Legal Battle, YouTube's Creator Revolution, and Robot Olympics Coming 2025 - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Michael Jordan's antitrust lawsuit against NASCAR, YouTube's new tools for creator-brand partnerships, and the groundbreaking World Humanoid Robot Games launching in Beijing - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 12, 20252 min

Disney's Middle East Ambitions and Next Level Racing's Gaming Revolution - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's strategic expansion into Abu Dhabi, Next Level Racing's groundbreaking haptic gaming innovation, Real Madrid topping soccer valuations at $6.53 billion, and Figma's new AI-powered design-to-code technology - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 8, 20252 min

Ep 428NFL to MLS - MySpace to TikTok - Jennifer Hinkle on building brands & fan bases

Jennifer Hinkle brings 18+ years of sports marketing experience from NFL teams (Ravens, Washington, Titans) to MLS/NWSL with Houston Dynamo FC and Dash. Currently a free agent, Jen shares insights on digital evolution, influencer marketing, fan segmentation, and the unique challenges of marketing women's sports. From building the NFL's first MySpace page to tackling AI in sports marketing today. Show notes - https://sportsgeekhq.com/428

May 8, 20251h 2m

Ep 316Revenue with purpose, Jessica Smith

In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Smith. They discussed purpose-driven revenue model that works. Show notes - https://sportsgeekhq.com/revenue-with-purpose-jessica-smith/

May 8, 202510 min

Ep 417Content Automation and AI in Sports

A deep dive into content automation and AI in sports, featuring a unique episode format where AI-generated voices ask the tough questions about balancing technology with authentic storytelling. Sean Callanan shares practical insights from Sports Geek's experience with AI tools, including the Rapid Rundown workflow, and provides actionable advice for sports organizations looking to embrace automation responsibly. Whether you're a digital team leader or a content creator, this episode explores how to leverage AI effectively while maintaining your brand's voice and human touch. Show notes - https://sportsgeekhq.com/content-automation-and-ai-in-sports

May 6, 202545 min

NBA's $76 Billion Media Revolution, IBM's $150 Billion Tech Investment, and TikTok's $10M Daily Creator Revenue - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how the NBA's $76B broadcasting deal transforms basketball consumption, IBM commits $150B to American technology, TikTok creators generate $10M daily in revenue, and Meta launches its first AI app featuring Llama 4 - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 4, 20252 min

Athletes As Media Platforms, Caitlin Clark's $440 Tickets, TikTok's Livestreaming Boom - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how athletes like Naomi Osaka are becoming media platforms, Caitlin Clark's impact on WNBA ticket prices, TikTok's rise as the #2 livestreaming platform, and NBA 2K's new pay-to-enter gaming contests - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 1, 20252 min

Ep 333Digital stats that matter, Dan Marrazza

In this Sports Geek Throwback episode, Sean Callanan interviews Dan Marrazza. They discussed digital stats and why exposure rate is so important. Show notes - https://sportsgeekhq.com/digital-stats-that-matter-dan-marrazza

May 1, 20259 min

NCAA's Gambling Data Deal, TikTok's Sports Storytelling Revolution, and 3D Tech Changing How We Watch Games - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: This week's rundown explores NCAA's landmark gambling data partnership with Genius Sports, how TikTok creators are transforming sports storytelling, breakthrough 3D technology recreating live sports moments, Microsoft's workplace AI agents, and Cam Ward's journey from transfer portal to $43M NFL contract - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 27, 20253 min

Comcast's Sports Lifeline, Packers' $1M Startup Draft, and NFL's Fashion Strategy - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Comcast's sports-centric business strategy, Green Bay Packers' innovative $100M venture capital initiative, and the NFL's surprising fashion editor hire to humanize athletes. Plus, learn how Green Bay residents are cashing in on NFL Draft parking and Nike's push to break the four-minute female mile - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 25, 20253 min

Ep 342Attracting new fans across multiple markets, Martin Anayi

In this Sports Geek Throwback episode, Sean Callanan interviews Martin Anayi. They discussed attracting and engaging new fans across multiple markets. Show notes - https://sportsgeekhq.com/attracting-new-fans-across-multiple-markets-martin-anayi

Apr 24, 20255 min

OKC Thunder's Analytics Success and Warriors' $9 Billion Valuation - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the Oklahoma City Thunder's analytics-driven dominance with their historic 68-14 record, learn how the Warriors transformed into the NBA's most valuable franchise at $9.14 billion, and discover MSG Sports' strategic business spin-off - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 21, 20252 min

PGA Speeds Up Play, OpenAI's Social Media Plans, and Claude's Workspace Integration - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how the PGA Tour is implementing rangefinders to speed up golf tournaments, OpenAI's potential move into social media platforms, and Anthropic Claude's new Research mode with Google Workspace integration - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 18, 20252 min

Ep 303A must have in your Leadership toolbox, Scott O'Neil

In this Sports Geek Throwback episode, Sean Callanan interviews Scott O'Neil. They discussed Scott's book "Be where your feet are", and the importance of Leadership Constitution. Show notes - https://sportsgeekhq.com/a-must-have-in-your-leadership-toolbox-scott-oneil

Apr 17, 20255 min

Ep 416Engaging F1 fans through global growth - Steve Garland, Red Bull Racing

Explore Red Bull Racing's content strategy with Steve Garland, Head of Content and Social at Red Bull Racing . A great listen for digital marketers, sports industry professionals, and F1 enthusiasts looking to understand modern sports media strategy. Show notes - https://sportsgeekhq.com/steve-garland-red-bull-racing/

Apr 16, 202559 min

NFL's Position-Specific Helmets, $17,000 Masters Badges, and Reddit's AI Search Tool - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the NFL's groundbreaking position-specific helmet technology, Augusta National's $42 million luxury hospitality expansion, and Reddit's new Google Gemini-powered AI search tool - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 14, 20252 min

Ep 364Fan engagement drives revenue, Glenn Critchley

In this Sports Geek Throwback episode, Sean Callanan interviews Glenn Critchley. They discussed The power of fan engagement and its impact on commercial success. Show notes - https://sportsgeekhq.com/fan-engagement-drives-revenue-glenn-critchley

Apr 10, 20254 min

Ep 415Levelling up the fan experience at LIV Golf Adelaide - Nick Haslam

Nick Haslam, Executive Tournament Director of LIV Golf Adelaide, shares insights from the first few years of LIV Golf in Adelaide. In this episode, we discuss the future of sports event management and marketing in a rapidly evolving landscape. This is a great listen for sports marketers, event organisers, and industry professionals in sports entertainment. Show notes - https://sportsgeekhq.com/nick-haslam-liv-golf-adelaide/

Apr 8, 202540 min

Nike's Stock Plunge, Arsenal vs Tottenham in HK, and UFC's Meta Partnership - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the impact of Trump's tariffs on sportswear giants, the historic North London Derby heading to Hong Kong, UFC's groundbreaking deal with Meta, and OpenAI's first cybersecurity investment - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 6, 20252 min

UFC & Meta, OpenAI Academy & NFL season expansion - Sports Geek Rapid Rundown

UFC's Meta Partnership, NFL's 18-Game Season Plans & OpenAI's New Learning Platform - Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. It is available on a separate podcast feed at https://sportsgeekhq.com/rapidrundown. In this episode: Explore UFC's groundbreaking technology partnership with Meta, NFL owners quietly discussing an 18-game season, OpenAI's free AI education platform, and a new 'Twitch for Sports' startup raising $22M - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 3, 20252 min

Ep 311How to get a job in sports social media, Nilay Shah

In this Sports Geek Throwback episode, Sean Callanan interviews Nilay Shah. They discussed leveraging social media for sports career growth. Show notes - https://sportsgeekhq.com/how-to-get-a-job-in-sports-social-media-nilay-shah

Apr 3, 20255 min

Ep 414How to drive innovation internally - Jim Caruso, Elevate

Discover Jim Caruso's innovative journey merging tech and sports that now sees him as Chief Innovation Officer at Elevate. A great listen for entrepreneurs and intrepreneurs who want to drive and build innovative projects. Show notes - https://sportsgeekhq.com/jim-caruso-elevate/

Apr 1, 202545 min

NBA Euro plans, Jack Nicklaus NIL win and UK's first indoor cricket stadium - Sports Geek Rapid Rundown

NBA Euro plans, Jack Nicklaus NIL win and UK's first indoor cricket stadium - Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. It is available on a separate podcast feed at https://sportsgeekhq.com/rapidrundown

Mar 31, 20252 min

Ep 365Aligning league & teams' interests for success, Anthony Macri

In this Sports Geek Throwback episode, Sean Callanan interviews Anthony Macri from Alpine F1. They discussed aligning the interests of the league and teams for long-term success. Show notes - http://sportsgeekhq.com/aligning-league-teams-interests-for-success-anthony-macri

Mar 27, 20255 min

Ep 413Activating & educating F1 fans with Sarah Dale, Binance

Sarah Dale from Binance discusses strategic brand partnerships in crypto and sport with Cristiano Ronaldo and Alpine F1 in the lead up to the Australian Grand Prix. A great listen for sponsorship professionals and those looking for ways to engage new fans. Show notes - https://sportsgeekhq.com/sarah-dale-binance

Mar 25, 202534 min

Ep 309Sports Business in Rugby League & Rugby Union, Steve Mitchell

In this Sports Geek Throwback episode, Sean Callanan interviews Steve Mitchell. They discussed sports commercial business across Rugby League and Rugby Union. Show notes - https://sportsgeekhq.com/sports-business-in-rugby-league-rugby-union-steve-mitchell

Mar 20, 20254 min

Ep 412The Future of Ticketing - Bobbie Walker, SDSU

Bobbie Walker from San Diego State University shares strategies for successful ticket sales and insights into future sports technology trends. A must-listen for anyone in ticketing, tech, and those at the college sports space. Show notes - https://sportsgeekhq.com/bobbie-walkersan-diego-state-university

Mar 18, 202551 min

Ep 310How Sustainability is Key for Formula E, Mark Preston

In this Sports Geek Throwback episode, Sean Callanan interviews Mark Preston. They discussed sustainability as a key pillar and selling point for Formula E. Show notes - https://sportsgeekhq.com/how-sustainability-is-key-for-formula-e-mark-preston

Mar 13, 20256 min

Ep 411Leading Digital Innovation in Sports - Andrew Yaffe, Dude Perfect

Drawing from his unique experience spanning both traditional sports media and new media landscapes, Andrew Yaffe delivers comprehensive insights into how content strategies have evolved at the NBA and how these lessons are being applied to drive engagement and growth at Dude Perfect. Show notes - https://sportsgeekhq.com/andrew-yaffe-dude-perfect/

Mar 11, 202555 min

Ep 326Marketing to a broad Audience, Loretta Johns

In this Sports Geek Throwback episode, Sean Callanan interviews Loretta Johns. They discussed marketing to a broad Audience. Show notes - https://sportsgeekhq.com/marketing-to-a-broad-audience-loretta-johns

Mar 6, 20255 min