NFL to MLS - MySpace to TikTok - Jennifer Hinkle on building brands & fan bases
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing · Sports Geek
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Show Notes
Jennifer Hinkle brings 18+ years of sports marketing experience from NFL teams (Ravens, Washington, Titans) to MLS/NWSL with Houston Dynamo FC and Dash. Currently a free agent, Jen shares insights on digital evolution, influencer marketing, fan segmentation, and the unique challenges of marketing women's sports. From building the NFL's first MySpace page to tackling AI in sports marketing today. Show notes - https://sportsgeekhq.com/428