Sounds Profitable

This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today; Audible moves away from daily news digests, Audioboom's profit soars, how podcast advertising needs to write its own future, and two more pieces you don't want to miss. Let's get started.In GeekWire, Todd Bishop reports that Audible will stop making and distributing their audio digest versions of The New York Times, a service they had been providing since 1999. Additionally, Audible's audio digest versions of The Washington Post and The Wall Street Journal will also be halted.Quoting from the piece:"The audio programs, which were available as a perk for Audible members, had been around for more than two decades in some cases. The decision to discontinue the digests reflects the growing number of daily news podcasts, and the rise of other services offering human-narrated audio of newspaper and magazine stories. Responding to GeekWire’s inquiry about the move, an Audible spokesperson provided copies of emails alerting listeners to the change. The messages directed listeners to the lineup of podcasts on Audible, and specifically recommended NPR’s Up First as “another way to get your news fix.”Audible and Amazon Music added podcasts in 2020. The New York Times is testing a new audio product of its own. The Times acquired Audm, which offers human-narrated stories from a variety of publications, in 2020."More proof-positive that podcasting is not just a disruptive force in journalism, but a valuable type of media in its own right. One that subscribers are eager to add to their media consumption diet.On Saturday, January 9th 2022, four mobile sports betting apps, including FanDuel and DraftKings, went live in New York state, with five more on the way, according to Neal Freyman of Morning Brew. In the four years since the Supreme Court ruled on legal sports betting, half the states in the US now allow sports betting, and twenty states support mobile sports betting specifically.Industries like sports betting and cannabis benefit from geotargeting to states where they’re legally approved and aligning with contextually relevant content; two things that podcasting does exceptionally well. As podcasting continues to grow its programmatic advertising opportunities, expect to see these categories leading the charts.Brad Hill from RainNews has a breakdown of Audioboom's financial report for 2021. A report that showed increased revenues of over 125% for the company that produces, monetizes, and distributes podcasts. That's a big increase that looks all the more impressive when you learn that Audioboom's growth more than doubled the IAB's tracking of the overall industry growth.Audioboom's growth seemed to hit on all cylinders, with increases in total impressions, advertisers serviced, and even a big jump in effective CPM.CEO Stuart Last reports that his company already havs $45 million on the books for this year, with a “strong set” of new shows is in development as they try to ride that train through 2022 and beyond.Tom Webster of Edison Research penned a great article where he looks at the massive shift in spoken-word audio consumption since 2014 to podcasting and from where? You guessed it: radio.As with every issue Tom writes in his newsletter, I Hear Things, this one is as entertaining to read as it is educational, and I highly encourage you to give it a read.Quoting near the end of the issue:"My point here is not to "celebrate" the growth of podcasting in spoken word. It's to take notice of just how much ground commercial radio has to podcasters who have done nothing more than add back in all the colors spoken word audio can paint with. Podcasting's surge isn't only about being an on-demand medium. It's about innovation. It's about taking risks. It's about closing the pool for renovations when it's easier to stick with the swimmers you have.cededAgain, this one is really worth your time to read, and for remembering that the way to succeed with spoken word content is to not only appeal to your audience, but those who might become your audience.And finally, It's not every day that an ad agency writes an opinion piece, but Dan Granger from Oxford Road has done so. And wow, is it an opinion that will probably ring in your ears for some time.In the piece, Dan presents seven key initiatives that would, in his opinion, demonstrably expand and optimize the podcast industry in 2022. You should read the article—we've linked to it in the episode details—to get his full take on each, but here's a quick rundown:A joint effort among the top podcast networks to create standard disclosures for adsMaking category exclusivity a standard for host-read adsNetworks to stop forcing "combo" buys that contain unwanted inventoryLocal media publishers joining forces to create their own regional podcast networksFacebook leveraging its advertising toolset to benefit podcasters on the social netw

I'd love it if you would subscribe to the newsletter version of I Hear Things, at https://tomwebster.media. You can find all of the data cited in this week's episode there in the article with the same title (The Best Schnitzel in Detroit.)You can also support the show at https://www.buymeacoffee.com/TomwebsterThe "Who Doesn't Like Pizza" piece: https://tomwebster.media/no-one-likes-pizza/The best schnitzel I've had: https://www.gasthaus-reinthaler.atSee omnystudio.com/listener for privacy information.

This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today, The New York Times Bets half a billion on sports, NPR doubles down on paid subscriptions, Spotify goes all-in on in-app digital ads, and I'm clearly making too many gambling references. Let's get started.NYT buys The AthleticThe New York Times has agreed to purchase the sports news company, the Athletic, for $550m. The six-year-old company, which raised $50m in 2020 at a $500m valuation, was originally in talks to sell to the New York Times last summer, but the deal fell through due to disagreements on price. With the New York Times focusing heavily on subscription content and on audio with their new app, called obviously enough "New York Times Audio", acquiring the Athletic with their 1.2m paid subscribers, which is 1/8th the total subscriptions the New York Times has, puts them on track to easily exceed their goal of 10m subscribers.Currently, the Athletic is hosted on Megaphone, part of Spotify, and participates in the Spotify Audience Network. The New York Times hosts on Simplecast, part of Adswizz, which also offers a competing monetization product. Whether we see The Athletic migrate to Simplecast or not likely depends on how integrated the two companies will be with each other.AdvertiseCast has updated their Industry Average Podcast Advertising Rates page as of January 1st, 2022. AdvertiseCast has been tracking the average CPM rates for their client podcasts since the beginning of 2020, grouping the rates charged by podcasts into three buckets—shows getting less than 10,000 downloads per month, shows getting between 10,000 and 100,000, and those seeing more than 100,000 downloads per month.And it's good news, with the average CPM of all groups at just under $24, up nearly 6% comparing December 2021 to December 2020. And the biggest shows saw an even higher increase, jumping up by more than 8% year over year.The takeaway here is clear: The actual value—not just the perceived value, but the actual value paid by advertisers on 2,412 podcasts in this sample size, is going up for podcast advertising.Reviewing the programmatic mergers and acquisitions that James Hercher of AdExchanger pointed out this week, there’s a lot of trends happening in channels outside of podcasting that bode well for our industry.Hercher writes:“Historically, DSPs and SSPs have been kept separate from ad server businesses. Ad servers are the source of reconciliation data, meaning they decide whether ads were served or visible and whether advertisers should pay for an impression. Although walled gardens can often get away with bundling an ad server and grading their own homework, open programmatic companies generally could not. But SSPs need an ad server for CTV.”This need has been echoed in podcasting for quite some time. Companies like Triton Digital and Adswizz offer publishers both adserving and SSP capabilities in one package.Similarly, verification vendors like DoubleVerify and Integral Ad Science, whose technology relies on client-side execution to verify ads, have each purchased contextual advertising companies to further their offering. Contextual verification is the easiest path for these vendors to enter the podcast space, enabling their clients to validate their purchased podcast inventory.Axios reports that NPR is taking another run at monetizing their podcasting efforts, working with premium podcast provider Supporting Cast to launch NPR+. The broadcaster plans to add a slate of new shows as well as subscriber-only episodes, including "podcast bundles" as incentives to listeners who become members of local NPR affiliates.Quoting from the article:"Subscription podcasting offers a new digital business model for NPR and its member stations. But its long-standing mission to inform the public limits how much content the non-profit can put behind a paywall.""NPR has been experimenting with podcasts for well over a decade, but it's pushing more aggressively to produce podcasts, particularly daily shows, that it can include in subscription efforts.""Podcast subscriptions will be used to drive revenue from loyalists who want to support their favorite shows and hosts, similar to radio memberships.""It's about the relationship that our journalists, our producers, our editors have with their audiences and their ability to create and craft new relationships," said Sarah Gilbert, vice president for news programming."The new NPR+ service is already live, with nine shows available at the time of this recording, each going for $2.99 per month.Spotify has released their take on a companion ad to accompany their streaming ad insertion offering, called CTA Cards. The unit works by providing a size-variable, banner-like ad, served only to listeners of Spotify's original and exclusive podcasts, and only to users of the Spotify mobile app.What’s unique about this ad unit is its staying powe

Hey it's me. I know this is an odd day for an episode, but that's because it's not an episode of Sounds Profitable the Podcast. Instead it's an episode of another podcast you should be listening to: Podcast Pontifications, by Evo Terra. It's cool, he's cool, and if you like it, search for Podcast Pontifications in your podcast app, and give it a follow. And I'm excited to share with you the next episode of Sounds Profitable the Podcast on Sunday, and the next episode of The Download on Friday. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today, why premium content won't kill advertising-supported podcasts, Facebook podcast activity is over-inflated, Section 230 under fire, and why the "average" podcast consumer is a myth you need to move away from. Let's get started.With Coca-Cola picking WPP to handle their nearly $4 billion in yearly ad spend, https://www.businessinsider.com/biggest-advertising-accounts-up-for-grabs-right-now-2021-2, from Nike to CVS Health. Their list, including Coca-Cola, covers over $7.5 billion in ad spend for next year.New agencies means new strategies. And new strategies include testing new channels, which is how many of these brands view podcasting. Podcast publishers and agencies will be the resources that enable these larger agencies and brands to buy direct podcasting ads at scale, while the adtech companies will further enable programmatic offerings directly in their tools of choice.https://www.mediapost.com/publications/article/369669/the-great-app-advertising-exodus-or-not.html, where advertisers—specifically in-app advertisers—are shifting away from ad revenue with a newfound focus on subscription revenue, particularly in a post-ATT world, or Apple Tracking Transparency.Quoting from the article:"[C]onsumers have already taken on vastly higher costs of premium media subscriptions -- especially subscription video-on-demand and music services -- over the past several years, and there is only so much they can bear.In fact, over the past couple of decades, consumers have surpassed advertisers as the primary source of media revenues, and according to estimates from industry economic tracker PQ Media, the average American now pays close to $1,500 annually accessing media and media content. How much more can they take?"So what does this have to do with podcasting, you're probably asking. Well, with both Apple and Spotify leaning heavily into paid subscription models, and other premium services from Glow, Supercast, Acast+ and more continuing to explore premium, ad-free offerings, costs to subscribe to premium or ad-free podcast feeds eats into that annual subscription budget. Which means free, ad-supported podcasts will likely remain the staple of podcast listening behavior for the foreseeable future.https://www.bloomberg.com/news/articles/2021-12-22/amazon-s-voice-controlled-smart-speaker-alexa-can-t-hold-customer-interest-docsConsidering Amazon employs 10,000 people to work on Alexa and is attempting to move from a $5 loss per device sold in 2018 to a $2 per-unit profit by 2028, things might seem grim. But as an indicator of innovation from the overall audio space, it’s incredibly encouraging.Amazon previously reported that 25% of US households currently have at least one Alexa device. The primary uses of those devices is home automation, timers, and playing music and podcasts. Amazon, Apple, and Google all offer their own voice assistants through dedicated devices, phones, and more. And all three companies are increasingly active in both the podcast and music space. These devices won’t disappear anytime soon, but the rush in 2020 to build unique content specifically for smart speakers might have been a bit pre-emptive.In Podnews, https://podnews.net/article/facebook-partial-downloads—but only if the podcast hosting company isn't providing IAB-certified stats.Quoting James:"We think that when you see a podcast in your timeline, the Facebook app is pre-downloading a little bit of the audio file to work out how long the audio is, and to ensure that it’s got 30 seconds of audio ready so you can hit the play button and instantly listen to it. This is against IAB guidelines.This is a bad engineering decision by Facebook - it will cause unnecessary bandwidth use by its app, and will cost podcast hosting companies significant revenue in wasted traffic. It would be ideal if they’d confirm to the IAB standard, and only request audio files when a user has asked for them."Facebook is being a bad actor in this case for a couple of different reasons. Not doing proper fetch requests to IAB guidelines, as James points out, is one. But also is the fact that Facebook seems disinterested in engaging with podcast hosting companies or even podcasters on this initiative. Given the outsized influence Facebook has on... well, everything, a few well-placed strategic calls to some podcast media companies might have saved them this aggravation.2021 was an incredibly rough year to look back on for many reasons. But in the adtech space, the fear of what comes next as we move away from third-party cookies and mobile device ID’s was particularly vexing . A good handful of adtech partners have put forth their best solutions for alternative identifiers, building quickly and getting significant buy-in, but according to DigiDay+’s research panel, nothing was resolved.https://digiday.com/media/heres-how-2021-went-for-publishers

We got such good feedback a few days ago that we decided to test the waters again with another pilot (co-pilot?) episode of The Download. Just in time for Christmas! If you love it, send us a note!Matt Deegan examines Global's acquisition of podcast hosting platform Captivate. In particular, he notes how Captiave's hosting solution fills a much-needed gap in Global's offering, and how their audio advertising business—DAX—should integrate nicely, giving the company "full-stack" capabilities., comparing and contrasting that acquisition to the other podcasting-related business and services Global has acquired.Quoting from the piece:"Captivate definitely fills a hole, as Global have lacked their own platform for managing the hosting of their podcasts. Up to now they mainly seem to have been using Spreaker, which was acquired by Voxnest, which was snaffled by iHeartMedia last year."DAX has been spending some time over the past couple of years owning the end-to-end technology around digital audio. Its streaming ad platform was originally built on top of Adswizz’s server, that’s now been replaced by their own in-house tech and Captivate gives them another chunk of the tech stack.Expect to see more as Global's integration of Captivate, DAX, and Remixd continues in the coming months.Full disclosure, Evo was an advisor to Captivate up until their acquisition by Global.Spotify opened Pod City, an on-location recording and production facility as part of their newly opened LA campus. The company's choice to invest in on-site capabilities for an industry that continues to rely on remote work and distributed teams seems odd.Quoting from Wendy Lee's article in the Los Angeles Times:"Beyond centralizing its podcasting business in one place, the new Los Angeles operation allows Spotify to reduce the costs of paying outside vendors, attract and nurture new talent, and produce more original shows that it can own and distribute."At least two production houses owned by Spotify, The Ringer and Parcast, are located in Los Angeles.In late November 2021, Spotify's CEO Paul Vogel said the company had earmarked $3.5 billion to spend on expansion, with an emphasis on podcasting. Will a shiny new building attract higher-profile shows to join Spotify? And if more podcast studios are built by other powerhouses, does this signal a shift away from the remote-work nature we've grown accustomed to in podcasting?The Verge The article which we’ve linked in the episode description is still being updated, but outside of major companies with a podcasting presence like Amazon, Google, Meta, and iHeartRadio confirming they won’t be attending, a substantial portion of the tech media has also decided to opt out as well, including The Verge. Before you hop on your flight to Vegas in just under two weeks, you might want to make sure any meetings you've scheduled are still on. Sean Hollister of provided extensive coverage of cancellations from major companies for CES 2022.they made the unpopular decision to cancel lifetime accounts for their service. But then on Tuesday, Podnews reported an abrupt about-face. Podcast hosting company bCast found themselves in hot water of their own making this week, when purchased via AppSumo, according to Podnews on Monday.Quoting from founder Tom Hunt's social media post:'After further discussion and feedback... we have decided to cancel the "cut off" and will continue to support all lifetime accounts as per the original terms. I understand that our original note from Thursday was misguided, irresponsible, and in short: a mistake. We will look to boost revenue from new subscribers, cut costs, and look for other routes of funding."Podcasters are notoriously cash-conscious. And they tend to have long memories. Keep that in mind before you start looking for creative ways to increase your MRR.Marketing Brew In , Ryan Barwick covers the digital ad industry's inability to hire fast enough. Barwick notes that as of December 17th, Roku had 750 openings, The Trade Desk had 572 openings, Criteo had 319 openings and Google had 10,224 openings on LinkedIn.With advertising and adtech continuing to grow in the podcast industry as well, almost all companies are actively hiring for nearly all positions to cover both new growth and attrition. Reading the People category in Podnews every day shines a spotlight on an incredibly painful issue we’re facing; we keep poaching from within the space instead of hiring from outside and training up.The easiest thing to teach while onboarding someone into the podcast industry is the podcast industry itself. As an industry, we need to do better, and if you’re interested in collaborating on a project to fix that, reach out to me. [email protected] Download is brought to you by Bryan Barletta and Evo Terra.

You can support my increasingly bad coffee habit at Buy Me A Coffee, here: https://www.buymeacoffee.com/TomwebsterPacific Content's annual Predictions article(s): https://blog.pacific-content.com/in-the-year-2022-part-two-92c22c1c44b0https://blog.pacific-content.com/in-the-year-2022-320f4c175f6fSee omnystudio.com/listener for privacy information.

Hosted and Produced by Bryan Barletta and Evo Terra Audio Engineering by Ian Powell This is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today we're covering the entirety of the podcast acquisition and funding that happened in 2021. Let's get started.Libsyn, the public podcast hosting platform founded in 2004 had an incredibly active year. They started by raising 25 million dollars and they definitely put it to work, buying podcast creation platform Auxbus, subscription and membership platform Glow for 1.2 million dollars, host and announcer read self-serve advertising marketplace Advertisecast for 30 million dollars, and longtail podcast advertising marketplace PODGO. With the leadership team from Advertisecast taking a more active role, and former board chairman and investor Brad Tirpak coming on as CEO, Libsyn has a chance to really upgrade their image if they can match the momentum of their competitors and integrate a non-trivial amount of companies into one of the oldest podcast platforms still active.Audacy, started the year as Entercom, and after 53 years, rebranded. Kicking it of by acquiring longtail self-serve ad marketplace Podcorn for $22.5m. Podcorn gives Audacy micro-influencer reach contrasting with their higher-profile owned and repped shows. For $40m, they also bought “an exclusive, perpetual license of WideOrbit’s digital audio streaming and podcasting technology and related assets and operations. Audacy will continue to operate WO Streaming under the name AmperWave.” Today, Audacy builds and hosts their radio broadcast to podcasts solution with Triton Digital’s Omny Studio, owned by close competitor iHeartMedia, while hosting their Cadence13 and Pineapple Street Media shows on Spotify’s Megaphone. For a company reporting around $16m in revenue per quarter from podcasting alone, expect to see them fully migrate to AmperWave and bulk up the public offering for the platform.While Global, the UK-based media & entertainment group and parent company of DAX Digital Ad Exchange does offer podcast hosting capabilities, their main appeal for publishers has been monetization opportunities. So acquiring podcast hosting, analytics, and monetization platform Captivate, which is IAB certified and has strong brand appeal for indie podcasts, shows Global's drive to be more accessible. Ad exchanges thrive on inventory, so the purchase of Remixd, which “automatically converts text articles into audio files” provides Global a quick path to more ad supply. With Captivate off the table, hosting platform Buzzsprout, that serves over 100k podcasts, becomes even more appealing for a longtail inventory play.Earlier in the year, iHeartMedia acquired audio ad technology company Triton Digital for 230 million dollars from E.W. Scripps, which purchased Triton Digital for 150 million dollars in 2018 and Omny Studio, part of Triton Digital, in 2019. Like Audacy, iHeart currently uses Spotify’s Megaphone to host their podcasts. Getting all their assets to their own platform is clearly on the horizon for iHeart, especially with Triton Digital offering radio broadcast-to-podcast capabilities. Coupled with iHeart’s acquisition of Voxnest/Spreaker in 2020 and the announcement of their ad marketplace in both 2020 and 2021, the only offering iHeart currently lacks to compete with their direct competitors, is an attribution product. Will they build it internally like Adswizz or will they acquire a solution?With over 70% of podcasts on Spotify serving from their hosting platform Anchor, Spotify continues their plans of going wide on audio by buying audiobook distributor Findaway and podcast hosting platform Whooshkaa, which specializes in creating podcasts from radio broadcasts. Whooshkaa will be integrated into hosting platform Megaphone, which Spotify purchased last November for 235 million dollars. While Spotify is unlikely to retain Audacy and iHeartMedia as clients, as both purchased their own radio broadcast-to-podcast technology this year, Spotify will continue to attract publishers looking for those features as part of a complete offering. With Whooshkaa acquired, RedCircle is the last independent hosting platform with dynamic ad insertion and programmatic offerings. And SGRecast from StreamGuys is the only independent company offering a broadcast-to-podcast technology. How long either will remain independent is a very good question.Acast started the year by acquiring US podcast technology startup RadioPublic. Keeping inline with their creator-focused image, the main appeal was “RadioPublic’s Listener Relationship Management platform, which allows podcasters to foster even deeper relationships with fans”, which played nice with the beta launch of Acast+, their subscription offering. Over the summer, Acast went public, which is it’s own kind of acquisition.And though it falls slightly outside of 2021, when Podnews editor James Cridland announced Ama

Arielle and Bryan interview Sounds Profitable artist Jake Crowe, and talk about his inspirations, his process for designing the art of SP, and how everybody can draw. Jake Crowe Article: https://soundsprofitable.com/update/podscape-podcast Join Jakes Newsletter!: https://crowebot.ck.page/7b26e3390b Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

What are the benefits of having in-app subscription services for your podcast? What are the downfalls? Is it worth the experiment to give them a try? Hosts Bryan Barletta and Arielle Nissenblatt speak with guest Lindsay Graham about his experience with subscription services, and talk about ideas for the future of the technology. Lindsay Graham of Airship Article: https://soundsprofitable.com/update/paid-subscriptions-hidden-costs Link discussed in Episode:https://soundsprofitable.com/update/apple-podcast-subscriptions Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Thanks for listening! A few links from this week:Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-its-service-more-than-apple-podcasts/A Vice article about the "battle" between Pandora and Spotify: https://www.vice.com/en/article/dy8q8a/how-pandora-won-its-royalty-battle-but-lost-the-war-to-spotifyPacific Content's 2022 Predictions article: https://blog.pacific-content.com/in-the-year-2022-320f4c175f6fInfinite Dial Live at Podcast Movement Evolutions: https://podcastmovement.com/podmov/pm-evolutions-to-host-infinite-2022-los-angeles/You can support the show, if you'd like, at Buy Me A Coffee: https://www.buymeacoffee.com/TomwebsterSubscribe to the I Hear Things newsletter at http://ihearthin.gsThanks for listening!See omnystudio.com/listener for privacy information.

This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the Latino Podcast Segment, studies done by Edison, and how much Bryan loves data. Gabriel Soto of Edison Research https://soundsprofitable.com/update/invest-in-latino-podcast-segment Link discussed in Episode: https://soundsprofitable.com/update/free-podcast-survey Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone! Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/The Infinite Dial UK: https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/The Top 50 Podcasts, Q3 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/Sign up for the I Hear Things newsletter to get access to our upcoming Pitchable Podcast webinar: https://tomwebster.mediaSee omnystudio.com/listener for privacy information.

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions. Alban Brooke of Buzzsprout https://soundsprofitable.com/update/anchor-serious-ad-channel Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon". James Avery of Kevel https://soundsprofitable.com/update/buy-vs-build Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!Join the private feed! https://soundsprofitable.supercast.comSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY Times analysis of Spotify Data: https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.htmlMy 2019 piece on why Spotify is getting into podcasting: https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/Who Was Prince? https://www.dcpofficial.com/who-was-princeA better explainer of NFTs than I am: https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faqTamsen Webster: http://www.tamsenwebster.com/Find Your Red Thread: https://www.amazon.com/dp/B091G3FRFW/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1Subscribe to my newsletter and get all the details of our upcoming webinar at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language. Sean King of Veritone One https://soundsprofitable.com/update/sounds-proftable-in-spanish Check out the Open Voice Network Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter. Pete Birsinger of Podscribe https://soundsprofitable.com/update/deepdive-into-adtech Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the private feed! https://soundsprofitable.supercast.comSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gsJames Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statisticsJohn Spurlock's analysis of download trackers: https://livewire.io/podcast-trackers-by-episode-share/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2021-10-15Support for the show can be offered at Buy Me A Coffee--and thank you for listening. https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

Lets learn about lift reports and audience insights, and what those can do for you and your company. Megan Johnson of Podsights https://soundsprofitable.com/update/audience-insights Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

My Podcast Movement keynote: https://youtu.be/Ggy6Bs1FsLIUnderlying data and observations about Facebook: https://tomwebster.media/the-most-important-question-in-podcasting-2021/Support the show at Buy Me A Coffee! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money. Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications!Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanishMARVEL.ai: https://www.veritone.com/applications/marvelai/Join us for more narrated articles!: https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The Edison Podcast Listener Survey template: https://www.edisonresearch.com/edison-research-podcast-listener-survey/Buy Me a Coffee!: https://www.buymeacoffee.com/TomwebsterAs always, I appreciate your support, and your subscriptions. You can get the newsletter version of this at http://ihearthin.gsSee omnystudio.com/listener for privacy information.

Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned. Claire Fanning of SXM Media https://soundsprofitable.com/update/programmatic-podcast-ads-upfront Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable.___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The Tucker Carlson graphMost recent Share of EarShare of Ear by deviceSupport the show at: https://www.buymeacoffee.com/TomwebsterSubscribe to the I Hear Things newsletter at http://tomwebster.media

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links: Tom Webster of Edison Research Article:https://soundsprofitable.com/update/brand-lift-studies -----Send us answers to Tom’s questions at [email protected] using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039Twitter: Before And After Trump: https://www.edisonresearch.com/twitter-before-and-after-trump/Unfriending Facebook: https://medium.com/swlh/unfriending-facebook-new-research-on-why-people-like-facebook-less-74894b927a0The newsletter edition of this podcast: http://tomwebster.media/podcasting-for-connection/And your support for this podcast at Buy Me A Coffee is always welcome! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.Key Links: Matt Drengler of Podsights Articles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2 -----Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=NS9ME2l1TzyPa6l2e_rIIg&dl_branch=1And I rescued the Mitch Joel episode of The Friday Five here: https://soundcloud.com/tomwebster/mitch-joel-on-2013-05-24-at-0803outputSee omnystudio.com/listener for privacy information.

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.Heather Osgood of True Native Media and I really explored the value of dynamic ad insertion and why every publisher should be focused on implementing it. Heather was one of the first people to have me on her podcast, The Podcast Advertising Playbook, and I'm always excited to talk more about podcast ad tech with her.Key Links: Heather Osgood of True Native Media Article: https://soundsprofitable.com/update/dai-for-podcasting -----Is DAI actually free to use? (spoiler, it’s not).-----Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media| Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I wanted to share with you four episodes you may have missed, and of course, ask you to please take our survey at podcast.study/soundsprofitable. Without your feedback we couldn't have made the improvements we're planning, so please keep it coming.Moomal Shaikh of Oracle Moat joined me in March, 2021, and we had an absolutely amazing conversation about brands safety. Insight from outside of the podcast industry is absolutely how we're going to grow so definitely check this episode out.Key Links: Moomal Shaikh of Oracle Moat Article:https://soundsprofitable.com/update/podcasting-brand-safety -----Brand Safety can only get better with less exclusion and more inclusion.-----Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!Take our survey!: podcast.study/soundsprofitableSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough.Full text at http://ihearthin.gs"First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_listen_ky/See omnystudio.com/listener for privacy information.

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links: Evo Terra of Simpler Media Productions Ian Powell of Ian Powell Audio Article: https://soundsprofitable.com/update/finally-a-podcast Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitableSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution.Key Links: Omer Jilani of Claritas Article: https://soundsprofitable.com/update/tracking-podcast-ad-performance ---- ___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitableSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources mentioned:Top 50 Podcast Ranker for Q2 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/Support the podcast at Buy Me A Coffee: https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links: Stew Redwine of Oxford Road Article: https://soundsprofitable.com/update/copywriting-ads-that-sell -----Which ad was your favorite? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitableSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Graphs of all data discussed on this episode are at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data.So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources. This month we're talking with Dave Zohrob, CEO of Chartable, about an amazing study they did looking into Branded Podcasts.Link to Dave's Study: https://chartable.com/blog/why-branded-podcasts-are-exploding-and-why-we-built-chartable-for-brandsTake our survey! Get free stickers, and a chance to win a free consultation with Bryan!podcast.study/soundsprofitableSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links: Brian Sherman of A Million Ads Article: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works -----How would you incorporate DAI or DAC into your podcast? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitableSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us!Key Links: Jason Sew Hoy of Supercast Article: https://soundsprofitable.com/update/premium-blend -----soundsprofitable.supercast.com ___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/TAKE THE SURVEY! podcast.study/soundsprofitableSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman.Key Links: Karo Chakhlasyan of Chartable Article: https://soundsprofitable.com/update/prefix-analytics -----Are you using prefix analytics?___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!Take the survey! Get free stickers!podcast.study/soundsprofitableSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywoodreporter.com/news/general-news/analyst-downgrades-spotify-stock-gains-joe-rogan-podcast-deal-1301923/)Support the show at Buy Me A Coffee!See omnystudio.com/listener for privacy information.

Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links: Juleyka Lantigua-Williams of Lantigua Williams & Co Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful -----Do you know how to access your podcasts listen-through rates?___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links: Twila Dang of Matriarch Digital Media Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech -----How are you promoting diversity? How are you helping out your peers and employees?___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Links: Donelle Brown of AdLarge Article: https://soundsprofitable.com/update/up-next-podcast-upfront -----How are you educating your team? Are you encouraging innovation?___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-association-12-percent-audiobook-revenue-growth-in-2020-covid19/The Red Thread: https://tamsenwebster.com/book/See omnystudio.com/listener for privacy information.