How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps

Today on the show, Bryan Barletta speaks with Steve Wilson, chief strategy officer at QCODE Media. They discuss what it takes to get podcasts featured in major podcast listening apps, building relationships with podcast discovery platforms, and becoming a co-marketing partner.Listen in to learn about:

• Steve's background and how he got into the podcast world.
• How to put your best foot forward when it comes to partnering with podcast listening apps.
• Why it's worth it to spend time cultivating relationships with in app curators.
• Why it's worth experimenting with different strategic partnerships plans with different listening apps.
• Pod.link, and why it's important to use, but it's not everything.

Here’s our favorite idea from this conversation: podcast publishers have an opportunity, when posting on social media, to elevate the relationships they have (or want to have) with podcast listening apps, by promoting the link to their show on Apple or Spotify or Castbox (we could go on all day).Links:

• Steve Wilson
• QCODE
• The Download
• Sounds Profitable: Narrated Articles
• SquadCast

Credits:

• Hosted by Bryan Barletta
• Hosted by Arielle Nissenblatt
• Audio engineering and transcriptions by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.