Episode 24

How Is Podcast Adtech Different From All Other Adtech?

April 24, 202237m 5s

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Show Notes

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:

How we're still in the early days of building technology specifically made for podcasts
How we need to build software that makes the process of buying and selling ads more seamless
How we need better attribution technology because downloads aren't enough
Why Conor recommends that publishers build out other content channels beyond podcasting

Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways! Links:

Credits:

Hosted by Bryan Barletta
Hosted by Arielle Nissenblatt
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Sounds Profitable Theme written by Tim Cameron

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