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Social Media Marketing Podcast

Social Media Marketing Podcast

740 episodes — Page 4 of 15

Ep 578Leveraging the LinkedIn Algorithm for Maximum Exposure

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? To discover how to take advantage of the LinkedIn algorithm to maximize your exposure, I interview Richard Van Der Blom.Guest: Richard van der Blom | Show Notes: socialmediaexaminer.com/578Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 31, 202344 min

Ep 577Advanced AI Tools for Video, Newsletters, and Articles

Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? To discover AI tools for content creators, I interview Matt Wolfe.Guest: Matt Wolfe | Show Notes: socialmediaexaminer.com/577Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 24, 202346 min

Marketing Disrupted: Perspective on a Changing Industry

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Do you feel like everything around you is in flux? Are you wondering what to do about the changing nature of marketing? In this special episode, Michael Stelzner shares his perspective on disruption.Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 18, 20239 min

Ep 576Advanced Scaling With Facebook Ads

Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? To discover three advanced strategies for scaling Facebook ads to grow your business, I interview Tim Burd.Guest: Tim Burd | Show Notes: socialmediaexaminer.com/576Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 17, 202341 min

Ep 575How to Build an Internal Facebook Ads Team to Scale Any Business

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? To discover how to build a team to scale your Facebook and Instagram ads management, I interview Nick Shackelford.Guest: Nick Schackleford | Show Notes: socialmediaexaminer.com/575Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 10, 202345 min

Ep 574Video and Storytelling: How to Connect With an Audience

Want to grow your business? Wondering how to create videos that position you as a relatable authority? To discover how to use video to connect with your target audience, I interview Virginia Kerr.Guest: Virginia Kerr | Show Notes: socialmediaexaminer.com/574Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 3, 202344 min

Ep 573Instagram Stories: Creation to Conversion for Marketers

Want to convert more followers on Instagram? Wondering how Stories can help you close more business? To discover how to convert with Instagram Stories, I interview Chelsea Peitz.Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/573Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 27, 202347 min

Ep 572How to Batch Instagram Reels Content Efficiently

Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? To discover how to batch your Instagram reels, I interview Elise Darma.Guest: Elise Darma | Show Notes: socialmediaexaminer.com/572Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 20, 202349 min

Ep 571Getting Started With GA4: A Practical Approach

Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? To discover how to get started with GA4, I interview Zack Duncan.Guest: Zack Duncan | Show Notes: socialmediaexaminer.com/571Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 13, 202345 min

Ep 570Demand Generation Strategy: How to Get Buyers to Line Up to Work With You

Need more clients and customers? Looking for a framework you can model to fit your own business? To discover a strategy to generate demand for your products and services, I interview Philip Ilic.Guest: Philip Ilic | Show Notes: socialmediaexaminer.com/570Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 6, 202342 min

Ep 569Using YouTube Analytics to Improve Your Video Strategy

Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown.Guest: Justin Brown | Show Notes: socialmediaexaminer.com/569Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 29, 202348 min

Ep 568AI for Business: Use Cases and Trends

Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.Guest: Chris Penn | Show Notes: socialmediaexaminer.com/568Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 22, 202346 min

Ep 567Using Story the Right Way: Theory and Practice for Marketers

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.Guest: JJ Peterson | Show Notes: socialmediaexaminer.com/567Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 15, 202345 min

Ep 566Developing Shows: Behind the Scenes at Social Media Examiner

Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? To share how Social Media Examiner conceived and launched a new show in 9 weeks, I talk with Brooke B. Sellas.Guest: Brooke B. Sellas | Show Notes: socialmediaexaminer.com/566Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 8, 202341 min

Ep 565YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze.Guest: Tom Breeze | Show Notes: socialmediaexaminer.com/565Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 1, 202352 min

Ep 564Using Scarcity in Marketing: A Roadmap to Higher Conversions

Want to drive more sales? Wondering how to convince people to act on your offer immediately? To discover how to use scarcity to improve your marketing conversions, I interview Dr. MIndy Weinstein.Guest: Dr. Mindy Weinstein | Show Notes: socialmediaexaminer.com/564Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 25, 202348 min

Ep 563YouTube Ad Targeting: How to Maximize Your Results

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.Guest: Ben Jones | Show Notes: socialmediaexaminer.com/563Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 18, 202343 min

Ep 562Targeting Website Visitors With Emails: How to Use Email Retargeting

Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads? To discover how to target visitors to your website organically with emails, I interview Steve Chou.Guest: Steve Chou | Show Notes: socialmediaexaminer.com/562Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 11, 202343 min

Ep 561YouTube Content Strategy for Businesses

Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? To discover a YouTube content strategy for businesses, I interview Nate Black.Guest: Nate Black | Show Notes: socialmediaexaminer.com/561Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 4, 202342 min

Ep 560Neuroscience and Marketing: How to Hack the Buyer’s Brain

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.Guest: Kenda Macdonald | Show Notes: socialmediaexaminer.com/560Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 27, 202344 min

Ep 559Email Marketing Strategy: Cultivating Prospects With Content

Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers? To discover an email content marketing strategy that nurtures and converts, I interview Alex Cattoni.Guest: Alex Cattoni | Show Notes: socialmediaexaminer.com/559Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 20, 202343 min

Ep 558Creator Content That Converts With Facebook Ads

Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? To discover how to create Facebook ads that convert with user-generated content, I interview Dara Denney.Guest: Dara Denney | Show Notes: socialmediaexaminer.com/558Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 13, 202344 min

Ep 557How to Build a YouTube Community That Loves to Support Your Business

Wondering how to build a scalable business with YouTube? Looking for a proven model that turns followers into customers? To discover how to create a YouTube community that people will invest in, I interview Danie Jay.Guest: Danie Jay | Show Notes: socialmediaexaminer.com/557Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 6, 202341 min

Ep 556Building a Marketing Plan That Works

Want to grow your business? Wondering how to set up a marketing system that delivers consistent results? To discover how to build a five-stage marketing plan that works, I interview Adam Erhart.Guest: Adam Erhart | Show Notes: socialmediaexaminer.com/556Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 30, 202346 min

Ep 555Acquisition Strategy: How to Grow Your Sales the Easy Way

Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? To discover a marketing strategy for acquiring new customers, I interview Ravi Abuvala.Guest: Ravi Abuvala | Show Notes: socialmediaexaminer.com/555Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 23, 202345 min

Ep 554The Language of Persuasion: Magic Words to Get Your Way

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.Guest: Jonah Berger | Show Notes: socialmediaexaminer.com/554Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 16, 202344 min

Ep 553How to Use LinkedIn Messages for More Qualified Leads and Sales

Need more leads but don't have the budget to run ads? Looking for an organic LinkedIn prospecting process that works? To discover how to use LinkedIn Messages to develop relationships and sell, I interview John Nemo.Guest: John Nemo | Show Notes: socialmediaexaminer.com/553Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 9, 202340 min

Ep 552Landing Pages That Convert: A Framework for Success

Want to boost conversions on your website? Looking for a process to make a landing page that converts? To discover how to create sales pages that convert, I interview Wes McDowell.Guest: Wes McDowell | Show Notes: socialmediaexaminer.com/522Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 2, 202342 min

Ep 551Marketing Launch Strategy: The Amy Porterfield Method

Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? To discover a four-phase launch strategy that drives enormous sales, I interview Amy Porterfield.Guest: Amy Porterfield | Show Notes: socialmediaexaminer.com/551Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 23, 202343 min

Ep 550TikTok Ad Creative That Delivers Results

Wondering what types of content perform well with TikTok ads? Need fresh and proven ideas that really work? To discover how to make TikTok ads that work, I interview Chase Chappell.Guest: Chase Chappell | Show Notes: socialmediaexaminer.com/550Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 16, 202345 min

Celebrating 10 Years: Behind the Scenes

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In this special episode, Leslie Samuel interviews Michael Stelzner to share behind-the-scenes details about an event 10 years in the making— Social Media Marketing World.Learn more: SocialMediaMarketingWorld.infoReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 15, 202336 min

Ep 549Scaling Your Facebook Ads: A Proven Strategy

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? To discover a three-step Facebook ads strategy to scale your business results, I interview Charley Tichenor.Guest: Charley Tischenor | Show Notes: socialmediaexaminer.com/549Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 9, 202346 min

Ep 548AI Writer and AI Design Tools for Marketers

Curious about using AI in your work? Wondering how AI can enhance and improve your content creation? To discover AI tools to help marketers design images and write better, I interview Paul Roetzer.Guest: Paul Roetzer | Show Notes: socialmediaexaminer.com/548Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 2, 202344 min

Ep 547Community-Based Marketing: The Future of Business

Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/547Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 26, 202341 min

Ep 546Succeeding With LinkedIn Company Pages

Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? To discover a LinkedIn content strategy that works for company pages, I interview Michelle J. Raymond.  Guest: Michelle J. Raymond | Show Notes: socialmediaexaminer.com/546  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 19, 202343 min

Ep 545How to Use Facebook to Build a Community in 2023

Want to develop a loyal and engaged following on Facebook? Wondering what types of content develop community? To discover how to develop communities with Facebook, I interview Mari Smith.  Guest: Mari Smith | Show Notes: https://www.socialmediaexaminer.com/545  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 12, 202344 min

Ep 544How to Keep People Watching YouTube Videos to the End

Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? To discover how to keep people watching YouTube videos to the end, I interview Pat Flynn.  Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/544  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 5, 202349 min

Ep 543How to Get Facebook Ads Working for You in 2023

Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? To discover a Facebook ads strategy that really works, I interview Molly Pittman.  Guest: Molly Pittman | Show Notes: socialmediaexaminer.com/543  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 29, 202246 min

Ep 542Using YouTube to Generate Leads

Need more qualified leads from your video content? Wondering how to create YouTube videos that people want to watch and that help sell your business? To discover how to use YouTube videos to generate organic leads, I interview Marley Jaxx.  Guest: Marley Jaxx | Show Notes: socialmediaexaminer.com/542  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 22, 202244 min

Ep 541Search Engine Optimization: How to Rank Number One on Google

Want your content to rank higher in search? Looking for a proven strategy to follow? To discover how to improve your Google search rank, I interview Jeff Oxford.  Guest: Jeff Oxford | Show Notes: socialmediaexaminer.com/541  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 15, 202247 min

Ep 540Instagram DM Automation Strategy: A Model for More Leads and Sales

Want more prospects and customers from Instagram? Looking for a strategy to follow? To discover how to use Instagram DM automation for more leads and sales, I interview Natasha Takahashi Willis.  Guest: Natasha Takahashi Willis | Show Notes: socialmediaexaminer.com/540  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 8, 202245 min

Ep 539Writing Marketing Content: A Proven Framework

Wondering how to easily write marketing content? Looking for a step-by-step model? To discover how to create written content that helps businesses, I interview Ann Handley.  Guest: Ann Handley | Show Notes: socialmediaexaminer.com/539  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 1, 202245 min

Ep 538Google Performance Max: What Marketers Need to Know

Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people? To discover how to get started with the Google Performance Max ads solution, I interview Brett Curry.  Guest: Brett Curry | Show Notes: socialmediaexaminer.com/538  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 24, 202240 min

Ep 537How to Use Google Analytics 4 for Marketing

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso.  Guest: Dana DiTomaso | Show Notes: socialmediaexaminer.com/537  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 17, 202244 min

Ep 536Instagram Strategy Audit: How to Renew Your Results

Is your Instagram marketing working? Are you using outdated strategies and tactics? To discover how to audit and improve your existing Instagram strategy, I interview Millie Adrian.  Guest: Millia Adrian | Show Notes: socialmediaexaminer.com/536  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 10, 202242 min

Ep 535Three Steps to Develop a Personal Brand

Wondering how to become the top-of-mind provider in your industry? Looking for a plan to develop extreme influence via social media? To discover a three-step process for building a strong personal brand that gets you noticed by the right audience, I interview Phil Pallen.  Guest: Phil Pallen | Show Notes: socialmediaexaminer.com/535   Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 3, 202243 min

Ep 534Earning Trust: A Method for More Sales

Wish more people trusted your business? Looking for a content marketing model that helps establish trust? To discover how to combine three kinds of content to earn and sustain a trusted relationship in today’s marketplace, I interview Melanie Deziel.  Guest: Melanie Deziel | Show Notes: socialmediaexaminer.com/534  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 27, 202244 min

Ep 533Video Content Strategy: How to Get Started

Wondering how to produce effective video content for Instagram, TikTok, YouTube, and beyond? Looking for a better plan? To discover how to create a video content strategy to serve marketing goal., I interview Saj Adibs.  Guest: Saj Adibs | Show Notes: socialmediaexaminer.com/533  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 20, 202245 min

Ep 532Creating Quality Videos With Smartphones

Want to produce professional-grade videos without a costly camera? Wish your Reels, TikTok, and YouTube videos looked amazing? To learn everything you need to know to create quality videos using your smartphone, I interview Steve Wright.  Guest: Steve Wright | Show Notes: socialmediaexaminer.com/532  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 13, 202247 min

Ep 531How to Use TikTok to Grow Your Influence

Want to become the go-to expert in your industry? Wondering what types of TikTok content will position you as a recognized authority? To learn how to build your influence and convert customers with TikTok, I interview Keenya Kelly.  Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/531  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 6, 202242 min