
Social Media Marketing Podcast
740 episodes — Page 3 of 15

Ep 625How to Leverage Buyer Beliefs to Improve Your Marketing
Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? To explore how people’s beliefs impact the buyer journey, I interview Billy Broas.Guest: Billy Broas | Show Notes: socialmediaexaminer.com/625Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 624UGC Strategy: Boosting Visibility and Sales With Customer Content
Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? To explore UGC strategy, I interview Neal Schaffer.Guest: Neal Schaffer | Show Notes: socialmediaexaminer.com/624Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 623Embracing Humor in Your Writing: The Funny Side of Business
Want to make your marketing more relatable? Wondering how humor could help? To explore how to embrace humor in your writing, I interview Lianna Patch.Guest: Lianna Patch | Show Notes: socialmediaexaminer.com/623Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 622Video Content Marketing Strategy: Balancing Quality and Quantity
Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? To explore developing a video content strategy, I interview A. Lee Judge.Guest: A. Lee Judge | Show Notes: socialmediaexaminer.com/622Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 621Forget Everything You Know About Social Media: Embracing Chaos
Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer.Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/621Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 620Content Automation: How to Simplify Your Content Process
Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? To learn how to simplify your content creation process with automation, I interview Stephen G. Pope.Guest: Stephen G. Pope | Show Notes: socialmediaexaminer.com/620Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 619Creating a Sustainable Instagram Strategy in Five Easy Steps
Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? To learn how to create a sustainable Instagram strategy, I interview Lucas O'Keeffe.Guest: Lucas O'Keefe | Show Notes: socialmediaexaminer.com/619Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 618Selling More With Instagram: A Proven Organic Strategy
Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? To learn a proven organic framework for selling more on Instagram without relying on paid ads, I interview Kar Brulhart.Guest: Kar Brulhart | Show Notes: socialmediaexaminer.com/618Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adopting AI for Business: Where to Begin
bonusAre you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, I interview Paul Roetzer to explore how to begin adopting AI in your business.Guest: Paul Roetzer | Show Notes: socialmediaexaminer.com/a1Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Proving Your Worth: How to Measure the Success of Your Social Marketing
bonusWish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult.Guest: Emeric ErnoultThis episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse.Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 617Hacking the Human Mind With Applied Behavioral Marketing
Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/617Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 616LinkedIn Written Content Strategy: From Ideas to Stories and Beyond
Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? To explore content strategy on LinkedIn using the written word, I interview Michaela Alexis.Guest: Michaela Alexis | Show Notes: socialmediaexaminer.com/616Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 615How to Optimize Your Videos to Reach More of the Right People
Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey? To explore how to optimize your videos to reach the right people, I interview Ben Amos.Guest: Ben Amos | Show Notes: socialmediaexaminer.com/615Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 614Using LinkedIn to Increase Your Sales
Are you looking for strategies to find and convert your ideal prospects? Are you taking full advantage of LinkedIn? To discover proven tactics to identify your target audience, craft compelling messages, and guide prospects through your sales funnel on LinkedIn, I interview Hala Taha.Guest: Hala Taha | Show Notes: socialmediaexaminer.com/614Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 613Managing Ideas: A Framework for Unlocking Creativity
Do your best ideas get lost? Are you looking for a proven process to capture and act on your ideas? To discover how to create systems to help you better manage your ideas, I interview Tiago Forte.Guest: Tiago Forte | Show Notes: socialmediaexaminer.com/613Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 612Remaining Relevant in an AI World
Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? To explore how to remain relevant in the emerging AI world, I interview Ben Angel.Guest: Ben Angel | Show Notes: socialmediaexaminer.com/612Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 611Content That Triggers Massive Reach on Social Media
Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina.Guest: Andy Crestodina | Show Notes: socialmediaexaminer.com/611Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 610Creating Viral Reach on YouTube Even if You’re Brand New
Need to grow substantial YouTube reach? Wondering what’s working in 2024? To explore creating viral reach on YouTube, I interview Liz Germain.Guest: Liz Germain | Show Notes: socialmediaexaminer.com/610Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 609How to Create a No-Cost B2B Influencer Marketing Program
Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy.Guest: Justin Levy | Show Notes: socialmediaexaminer.com/609Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 608How to Use Benefits as a Competitive Advantage
Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss.Guest: Allen Weiss | Show Notes: socialmediaexaminer.com/608Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 607Product Marketing Strategy: How to Build Multi-Million Dollar Businesses
Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan.Guest: Noah Kagan | Show Notes: socialmediaexaminer.com/607Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 606Behind the Scenes: How Social Media Examiner Does Marketing
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly.Guest: Ali Kelly | Show Notes: socialmediaexaminer.com/606Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 605Email Marketing Tactics That Work
Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson.Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/605Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 604Lead Generation Funnel Strategy: From Idea to Execution
Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd.Guest: Alisha Conlin-Hurd | Show Notes: socialmediaexaminer.com/604Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 603Instagram Lead Generation Strategy
Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? To explore Instagram lead generation strategy, I interview Michelle Gifford.Guest: Michelle Gifford | Show Notes: socialmediaexaminer.com/603Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 602Behavioral Economics: How Understanding the Brain Can Build Your Business
Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.Guest: Melina Palmer | Show Notes: socialmediaexaminer.com/602Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 601Organic Social Marketing Strategy
Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? To explore an organic social marketing strategy and discover actionable tips tailored for achieving standout organic performance, I interview Jenny Li Fowler.Guest: Jenny Li Fowler | Show Notes: socialmediaexaminer.com/601Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 600Social Posting Strategy: Building Community and Connection
Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? To explore social posting strategy, I interview Katie Brinkley.Guest: Katie Brinkley | Show Notes: socialmediaexaminer.com/600Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 599How to Create YouTube Video Podcasts That Perform
Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? To explore creating video podcasts on YouTube, I interview Jay Clouse.Guest: Jay Clouse | Show Notes: socialmediaexaminer.com/599Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 598Social Content Strategy: How to Build a Loyal and Profitable Audience
Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? To explore a social content strategy, I interview Allie Mason.Guest: Allie Mason | Show Notes: socialmediaexaminer.com/598Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 597How to Get the Most Out of LinkedIn
Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? To explore a creative way to get more out of your LinkedIn activities, I interview Louise Brogan.Guest: Louise Brogan | Show Notes: socialmediaexaminer.com/597Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 596How to Prepare for a Changing Meta Ads Landscape
Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer.Guest: Jon Loomer | Show Notes: socialmediaexaminer.com/596Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2023 Was Hard…
bonusIn this special episode, Michael Stelzner openly shares numerous professional and personal challenges he faced in 2023, including significant financial struggles in his business. Despite difficult setbacks and changes, Stelzner maintains a growth mindset focused on learning, letting go of what is not working, and refocusing on what brings value. With resilience and commitment to his staff, he continues moving forward with creativity and purpose.You can message Michael at:facebook.com/stelzner/linkedin.com/in/stelzner/twitter.com/mike_stelznerSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 595Four Constraints That Fuel Deeper Creative Output
Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? To explore how constraints can unlock creativity, I interview Andrew Davis.Guest: Andrew Davis | Show Notes: socialmediaexaminer.com/595Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 594Three Behavioral Science Tips for Better Marketing Results
Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? To explore behavior science tips that lead to better marketing results, I interview Nancy Harhut.Guest: Nancy Harhut | Show Notes: socialmediaexaminer.com/594Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 593How to Clearly Convey Your Marketing Value to Your Boss or Clients
Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds.Guest: JJ Reynolds | Show Notes: socialmediaexaminer.com/593Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 592Adopting AI Inside Your Business: Getting Your Team Ready for Change
Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? To explore how to adopt AI inside your business, I interview Ron Callis.Guest: Ron Callis | Show Notes: socialmediaexaminer.com/592Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 591Content Marketing Strategy in the Age of AI
Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? To explore content marketing strategy in the age of AI, I interview Robert Rose.Guest: Robert Rose | Show Notes: socialmediaexaminer.com/591Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 590Positioning Business Leaders for Success Using LinkedIn
Want to leverage the reputation of your company’s leadership on LinkedIn? Wondering what types of content your owner or CEO can write about? To explore how to position leaders to take advantage of LinkedIn, I interview Richard Bliss.Guest: Richard Bliss | Show Notes: socialmediaexaminer.com/590Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 589Social Content Repurposing: An Easy System for Creating Great Content
Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? To explore a strategy for social content repurposing, I interview Amber Figlow.Guest: Amber Figlow | Show Notes: socialmediaexaminer.com/598Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 588Showing Up Authentically on TikTok: Being Imperfectly You
Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? To explore a process that provides flexibility and allows you to show up authentically on TikTok, I interview Tyla Brimblecombe.Guest: Tyla Brimblecombe | Show Notes: socialmediaexaminer.com/588Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 587How to Easily Create Instagram Reels
Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? To discover how to easily create Instagram reels, I interview Laura Bitoiu.Guest: Laura Bitoiu | Show Notes: socialmediaexaminer.com/587Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 586Optimizing for TikTok Search: How to Reach a Larger Audience
Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? To explore TikTok search and what it could mean for marketers, I interview Melissa Laurie.Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/586Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 585How to Target With Google Search Ads
Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson.Guest: Brooke Osmundson | Show Notes: socialmediaexaminer.com/585Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 584Creating a Short-Form Video System That Scales for TikTok and Beyond
Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? To discover how to build a system for creating short-form video on TikTok and beyond, I interview Austin Falter.Guest: Austin Falter | Show Notes: socialmediaexaminer.com/584Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 583Using AI to Simplify Content Marketing Workflows
Want to simplify your content creation process? Wondering how AI tools can help? To discover how to use AI tools to enhance your content marketing workflows, I interview Mike Kaput.Guest: Mike Kaput | Show Notes: socialmediaexaminer.com/583Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 582How to Improve Your Instagram Results: Small Changes With Big Impacts
Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? To discover how to improve your Instagram account, I interview Jade Beason.Guest: Jade Beason | Show Notes: socialmediaexaminer.com/582Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 581Building in Public: Leveraging Twitter for More Reach
Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I interview Arvid Kahl.Guest: Arvid Kahl | Show Notes: socialmediaexaminer.com/581Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 580How to Be More Creative With Your Instagram Content
Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? To discover how to be more creative with your Instagram content, I interview Manu Muraro.Guest: Manu Muraro | Show Notes: socialmediaexaminer.com/580Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 579Short-Form Video Strategy for Business With Reels and TikTok
Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? To discover a strategy to create compelling short-form video for social media, I interview Jera Bean.Guest: Jera Bean | Show Notes: socialmediaexaminer.com/579Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.